Tom Tunguz

NOVEMBER 9, 2015

These metrics simply unheard of. Atlassian surpassed the $50M revenue mark seven years after founding, in 2009, similar to Hubspot, DemandWare, NewRelic and other great companies. They also imply a sales efficiency, normally in the 0.8-1.2 range of 2.5

Benchmarks 124

Benchmarks Metrics Venture Capital SaaS 124

Tom Tunguz

OCTOBER 12, 2014

In 2009 and 2010, the company recognized more revenue from services than subscription. Unlike these other companies, WorkDay has employed a huge professional services team in addition in investing massively in their R&D to create a broad suite of products. In dollars, WorkDay $30M on research & development on revenues of $25.2M

Benchmarks 113

Benchmarks Deferred Revenue Venture Capital Outsourced Development 113

Tom Tunguz

JUNE 8, 2015

The business was founded in 2004, but hit its stride 2009 and went public in 2012. ServiceNow’s software allows clients to develop custom applications for their own needs, often with the help of the company’s professional services team.

Benchmarks 113

Benchmarks Metrics SaaS Investment 113

SaaStr

JULY 2, 2024

In 2009, that spiked to 35%. That might level off or increase, but these companies are hoping that, even though multiples have compressed, they’ll be able to grow into a number that is higher than the prior round they raised. While the number of down rounds raised has gone up and doubled over 2023, it’s still very low on a historical basis.

Venture Capital 300

Venture Capital Management Scale AI 300

Tom Tunguz

JULY 29, 2015

Netsuite’s revenue per customer averaged $19k in 2008, and $23k in 2009, the last years for which the company provided customer counts. In 2006, according to the company’s S-1, the business shifted from longer term contracts to one year contracts. Most companies, as they scale, tend to move in the other direction.

Benchmarks 113

Benchmarks Outsourced Development Metrics Scale 113

Hitenism

JANUARY 6, 2017

At that point in 2009, I was also responsible for marketing. We launched it in 2009 with a pretty good idea, a strong product, and a vague plan for growth. These people wrangled with metrics, spent hours configuring Google Analytics, and pivoted Excel spreadsheets all day long. I’m confident that this story can help you.

Startup 182

Startup Marketing Engagement Content Marketing 182

Tom Tunguz

JANUARY 14, 2015

Xero Income Statement 2007 2008 2009 2010 211 2012 2013 2014. Xero does exhibit an amazing sales efficiency metric of 1.05, meaning $1 invested today in sales and marketing yields $1.05 Growth 109% 265% 206% 123% 107% 88%. Gross Profit -0.8 -2.0 in gropss profit next year. The median SaaS company charts 0.81

Benchmarks 100

Benchmarks Metrics SMB Outsourced Development 100

Tom Tunguz

AUGUST 26, 2014

in 2009 revenue to 2013 revenue of $71M - an 88% CAGR. HubSpot company data is orange, median values are black, and other company values are gray. HubSpot has achieved amazing revenue growth in their first 7 years as a company growing by more than 12x from $5.7M

Benchmarks 113

Benchmarks SMB Metrics SaaS 113

SaaStr

JANUARY 21, 2020

Justin Welsh, former SVP of Sales at PatientPop explains how he started in SaaS in 2009 as the second sales hire at Zocdoc. I broke into SaaS in 2009 I was the second sales hire and the 10th overall hire at a New York City based SaaS business called Zocdoc. Want to see more content like this? Join us at SaaStr Annual 2020.

Sales Recruiting 330

Sales Recruiting Sales Hiring Scale Sales 330

SaaStr

JANUARY 21, 2022

Grammarly was founded in 2009 and is a successful consumer product revolving around a virtual writing assistant that individuals and students use to write better content in their professional, educational, and personal lives. Overview: Grammarly’s Enterprise Evolution. Redefine your guiding principles.

Scale 246

Scale SMB Enterprise Sales Hiring 246

User Pilot

DECEMBER 15, 2021

Are you focusing on the right conversion metrics? There are so many other metrics to consider – including newsletter signups, customers favoriting items, social media shares, product usage – basically, all the small steps that indicate you’re doing the right thing. 17 conversion metrics you should be tracking in your SaaS in 2022.

Metrics 98

Metrics Social Media Customer Lifetime Value SaaS 98

FastSpring

SEPTEMBER 16, 2022

Pricing positioning based on regional purchasing power (2 minutes): Note: Check out our Recession-Proof Pricing Report for a collection of data from the 2009 recession and the global inflation surge in 2021 to look for trends. How FastSpring’s platform allows companies to test their pricing (2 minutes): Full Videos.

Pricing 146

Pricing Payment Solutions Payment Services SaaS Payments 146

SaaStr

MAY 8, 2019

About Eric… Elisa Steele holds strong at number twenty-two with high-interest metrics from our attendees who looked forward to her as a speaker. From 2004-2009 he was a partner at Greylock. SaaStr’s Most Respected Leader Awards Number: 19 to 15. Eric Yuan Zoom Founder/CEO. He was the CFO of SQA and Orange Nassau.

CTO Coach 30

CTO Coach New CTO CTO Web Development 30

Tom Tunguz

JUNE 2, 2015

In the 2009-2011 period, churn mitigation improved the LTV/CAC. Tracking the metric over time provides SaaS companies with an indicator for the health of the business. A real tree would be much more granular and could extend several layers deeper. At some point, the company couldn’t squeeze any more juice from that lemon.

Startup 113

Startup SaaS Churn Engineering 113

Tom Tunguz

JUNE 11, 2014

So I’ve tried to answer the complex question using Crunchbase data from 2009 to today. Metric Angel Seeds VC Seeds. Metric Insider VC Leads A All VC Seeds. Furthere, there’s no statistically signficant difference across any of the metrics. But some might argue their money brings potential signaling risk.

Construction 124

Construction Finance Startup Investment 124

Hitenism

DECEMBER 26, 2016

Freckle Time Tracking launched in 2009 and 7 years later, it’s pulling in close to $800k in ARR. Clement Vouillon , Funded vs Self-Funded: Comparing the Metrics of 37 SaaS Companies. Nathan Latka , 80+ SaaS Companies Reveal MRR and Other SaaS Metrics. David Cummings , Metrics Spreadsheet for Every SaaS Company.

Scale 152

Scale SaaS Marketplace as a Service SMB 152

Clouded Judgement

SEPTEMBER 30, 2022

In older MS CIO surveys, budget expectations went negative only in 2009 and 2020. Most public companies don’t report net new ARR, so I’m taking an implied ARR metric (quarterly subscription revenue x 4). The overall takeaway seemed to be as uncertainty persists, companies plan to spend less. The purple dot at 2.8%

Cloud 130

Cloud Subscription Payment Features Trends 130

The Angel VC

JANUARY 15, 2015

The point that I made was that most of the tactics which smart SaaS entrepreneurs developed around 2007-2009 – inbound marketing, conversion optimization, lifecycle marketing, etc. – While a Tweetstorm is a nice way of gently breaking the 140 character limit, I thought it would make sense to follow-up with a blog post.

Growth Hacking 113

Growth Hacking Scale SaaS Content Marketing 113

Sales Hacker

JUNE 13, 2025

Metrics mattered, but not nearly as much as momentum. In 2005–2009, the 99th percentile venture exit was around $1.4B. GTMnow highlights the strategies, along with the stories from the top 1% of GTM executives, VCs, and founders behind these strategies and companies. Founders raised rounds in days. 2025 is a different world.

AI Search 86

AI Search Sales Hiring Sales Recruiting Scale 86

Totango

APRIL 7, 2021

In 2009, Apple debuted its “There’s an app for that” commercials – and started a worldwide phenomenon. It also allows you to pull in all of your data in combination with key customer metrics from other data platforms to help you gain a holistic view of usage and analytics from different product sets. Start Streamlining Your Processes.

Social Media 118

Social Media Technology Customer Success Trends 118

SaaStr

JULY 16, 2019

But, the fundraising in 2008, 2009 was pretty difficult. In 2009, we raised a million dollars in 2009 and used that to get some early traction with customers. In 2009, we raised a million dollars in 2009 and used that to get some early traction with customers. The last metric really is around unit economics.

Scale 144

Scale Product Marketing Scaling Marketing 144

Neil Patel

JUNE 7, 2021

Launched in 2009 , the engine serves up lists and tables, providing users with specific, numeric-based answers to their questions. Wolfram Alpha doesn’t just compute metrics; it can chart them too. Compare Data. Okay, maybe not that impressive.

Market Research 138

Market Research AI Search Marketing Advertising 138

Neil Patel

JULY 30, 2021

Google’s own URL shortening tool, Goo.gl, launched back in 2009. It’s free to sign up, but paid packages start at just $29 per month, which gives you access to more detailed metrics and a larger number of branded links. This lets you view everything from your campaign ROI to your link metrics at the same time. How Did Goo.gl

Social Media 140

Social Media Scale Mobile Branding 140

ChurnZero

JUNE 19, 2020

Q: Does the importance of retention metrics vary by strategic buyers versus private equity (PE) buyers? . The metrics are obviously very important, and they probably are why they buy “Company A” versus “Company B.” They didn’t really exist in mass during 2008 and 2009, so we’ve never really seen it.

SaaS Payments 72

SaaS Payments Retention Metrics Payment Solutions 72

Chargebee

JUNE 25, 2020

On the sunny morning of June 8th, 2020, the National Bureau of Economic Research notified that the longest expansion in the US economy which began in 2009, has come to an end. They also officially confirmed that from February 2020, the US has been sliding into a recession. To be considered a recession by the […]

Metrics 52

Metrics 52

ProfitWell

FEBRUARY 4, 2020

MRR is the best way to start measuring revenue but as you grow, different metrics will come into play. They will help align teams and all the different metrics. Chargify launched in 2009, and the goal was to help SaaS bill and collect revenue. MRR is the metric that all of those different teams can look at. Michael Klett.

CTO Hire 98

CTO Hire Sales Hiring New CTO CTO 98

SaaStr

AUGUST 7, 2020

We were actually built out of a bank called Live Oak Bank and Live Oak Bank was founded in 2009 and they had a need for a completely digital bank. Rob Bernshyten: I think you have to combine backwards looking metrics. ” Rob Bernshyten: That was a big, big risk to take in 2009 and 2010. What does our talent look like?

Payment Solutions 204

Payment Solutions Pricing Payments Payment Services 204

OpenView Labs

JULY 21, 2021

Behind The Cloud by Marc Benioff (Published 2009). By that metric alone, it should be number one. For that audience, Lencioni has written a how-to manual on building a cohesive team and a self-help book on communicating as one. From the cover to the title, Behind the Cloud is set up to be a perfect runway read.

Business 105

Business Artificial Intelligence Blockchain Software Engineering 105

Frontegg

MAY 27, 2021

User-centric behavior data is a MUST: You are getting access to user-centric behavior metrics to scale up fast – your user journey can be optimized by the people who matter most – your clients. This metric is a strong future revenue indicator. Best For: Documentation, Development Metrics. 6 ChargeBee.

Payment Solutions 98

Payment Solutions SaaS Payments Payments Scale 98

OPEXEngine

MAY 10, 2022

We have been asked quite a bit lately how companies navigated the Great Recession of 2007-2009 and what companies can do today to protect against a downturn. While presenting consistently improving financial metrics externally, they dug in internally to improve their operating focus. Navigating the Great Recession.

Technical Review 59

Technical Review Systems Review Benchmarks Investment 59

SaaS Metrics

JUNE 28, 2022

Bitcoin was launched in 2009 by the crypto investor Satoshi Nakamoto. The post Top 13 Benefits of Using Bitcoin As A Payment System first appeared on SaaS Metrics. The post Top 13 Benefits of Using Bitcoin As A Payment System first appeared on SaaS Metrics.

Payment Solutions 52

Payment Solutions Payment Methods SaaS Payments Payment Services 52

SaaStr

NOVEMBER 11, 2022

I mean, most of you weren’t founders in 2008, 2009, that… It was so bad in 2008 or nine, I can’t remember what, I’m sitting at an early SaaS corporate banking event at Pebble Beach on a beautiful day having wine with investment bankers or VCs.

Outsourcing Services 243

Outsourcing Services Banking CTO Hire New CTO 243

SaaStr

JUNE 16, 2020

And he also has the, I don’t know, benefit or dubious distinction, but lived through this before in 2008 and 2009. Adnan Chaudhry: One of the guiding principles that helped me personally, I was here as Matt mentioned, I was here at Salesforce in 2008, 2009. ” Now we have to look to a different metric. There we go.

Sales Hiring 199

Sales Hiring Scale SaaS Payments Payment Services 199

InsightSquared

MAY 22, 2019

In 2009, I promoted the top mid-market rep in my region to the enterprise team, making the common mistake that traits of success in mid-market equal success in the enterprise. No longer can we rely on simply pipeline coverage or activity metrics to know whether we are going to make the number. Big mistake.

Sales Hiring 94

Sales Hiring Enterprise Engineering Outsourcing Services 94

Sales Hacker

NOVEMBER 5, 2018

I have, since 2009, hired 20+ outsourced resources from all over the world for tasks such as data research, web design, translations, voiceover talent and more. ” Performance Metrics and Analytics : You also need to make sure that you know how much progress is being made week by week, how many emails are positively responded to?

Outsourcing Services 90

Outsourcing Services Outsourced Development Sales Outsourcing Underperforming Technical Team 90

SaaS Metrics

DECEMBER 14, 2020

Back in 2009, the first form of digital money has been launched in the market, which is called Bitcoin. Though these two looks physically different, there are still some aspects that make them the same; it is both of them under the control and management of the governments.

Government 52

Government Banking Management Marketing 52

ProfitWell

MARCH 23, 2020

Kia is also looking to revenue enhancement , boosting revenue from revenue channels they already have—namely, the UVO product (of which's limited launch was back in 2009)—and increasing upsells and cross-sells.

Customer Lifetime Value 56

Customer Lifetime Value Payment Features Subscription Acquisition 56