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Selling Sales Enablement as a Service

Sales Enablement, SaaS and Growth

While my attention is laser focussed on helping our sales organisation hit quota, lately I’ve been thinking about how HubSpot’s partner marketing and sales agencies, of which there are more than 3,400 can sell sales enablement as a monthly recurring service. Most agencies that are part of the HubSpot Partner Program have figured out the marketing services side of the business, but only now are agencies considering how they can best package their sales offering.

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How to Use Data as a Service (DaaS) Tools in Your Marketing Analysis

Neil Patel

Data as a service (DaaS) is becoming increasingly popular. Interested in getting started with a DaaS platform? What Is Data as a Service (DaaS)? What Are the Benefits of Using Data as a Service Tools? Access to Data Marketplaces.

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SaaS Funding Napkin, the 2017 edition

The Angel VC

As a reminder, in the original post I tried to give a "back of a napkin" answer to this question: What does it take to raise capital, in SaaS, in 2016? Today I'd like to take a stab at the (early) 2017 answer to that question. It just means that it probably won't be easy, that you will likely have to talk to a large number of investors and that you may not be able to raise from a well-known firm. click here for a larger version ).

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From marketplace to SaaS business: How Udemy acquired 80% of the Fortune 100

Intercom, Inc.

The shift from serving just consumers to serving consumers and companies is a massive one. It might be the same core product, but it’s a completely different strategy. What started off as little more than an experiment has paid dividends.

Business 197
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How to Create a Services Marketplace

Neil Patel

Over the last decade, service marketplaces have sprung up and distributed how we work and live. For instance, Airbnb , a marketplace for vacation rentals, has over four million hosts who have welcomed over 800 million guests. What Is a Service Marketplace?

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Sequencing Business Models: The Types of Marketplaces

Casey Accidental

This is part two of a three part series on sequencing business models. This essay is a collaboration with Gilad Horev. Casey’s first sequencing business models essay talked about the transition from a SaaS business model to marketplace business model, and why it’s so difficult.

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14 Niche Marketplaces to List Your B2C Services

Neil Patel

Consumer marketplaces are essential to connecting businesses with consumers looking for services. That is where B2C niche marketplaces can help. Niche marketplaces allow businesses to leverage the power and branding of larger platforms to reach their target audiences.

B2C 111
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Winning Strategies for Service Marketplaces

Point Nine Land

A strategic analysis after evaluating multiple service marketplaces Over the past few years, I’ve come across a huge number of service (or labor) marketplaces: the countless Uber for X companies, the marketplaces for lawyers, therapists, cleaners, architects, construction workers; you name it.

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JumpCloud hits AWS marketplace as Apple's enterprise market grows

IT World

Apple’s growing status in enterprise IT expands just a little more with news that cross-platform device management company JumpCloud,now offers its service via Amazon’s AWS marketplace.

AWS 83
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Introducing the French Cloudscape

The Angel VC

We recently did #5, which hasn't been announced yet, and are in advanced talks with a potential #6. Besides our SaaS investments, we're also proud investors in StarOfService , an online marketplace to hire a wide range of professionals. Our good connection to the French startup ecosystem was one of the reasons why we picked France as the first country for our "European SaaS Landscape" project. If you have any questions, comments or suggestions, give us a shout!

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How to Sell Products on Facebook Marketplace

Neil Patel

If you’re selling physical products, and you’re only relying on ONE channel to bring home the bacon, it’s time to switch things up with Facebook’s social commerce platform, Marketplace. It comes with a built-in audience of 800 million monthly users.

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Eventbrite’s Brian Rothenberg on growing a marketplace

Intercom, Inc.

Fast forward to today, and Eventbrite is the world’s largest self-service event ticketing and registration platform – processing more than 3 million tickets each week. Going back a bit, Brian was a co-founder at SkillSlate, a local services marketplaces similar to Thumbtack. That company would go on to be acquired by TaskRabbit, where he helped 3x core business volume as co-head of marketing. Brian: It’s grown a tremendous amount.

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How to Use the LinkedIn Marketplace as a Freelancer

Neil Patel

Historically, freelancers have had a number of platforms to connect with potential employers, including Upwork and Fiverr. As the demand for freelance work increases, it stands to reason that the number of platforms mirrors this growth. What Is LinkedIn Marketplace?

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The B2B Marketplace Funding Napkin 2021

Point Nine Land

What does it take to raise capital, in B2B marketplaces, in 2021? Over the last few years, we’ve published a number of SaaS funding napkins as well as marketplace napkins. This year, we’re shaking things up with our first ever B2B marketplace napkin!

B2B 56
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When to Expand Your Marketplace Business, According to 14 Operators

Andreessen Horowitz

Most of the world’s leading consumer marketplaces looked like completely different businesses at their inception. Amazon was famously an online bookseller, while Uber started as a black car service.

Travel 68
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How to Get Your Products in Walmart Marketplace

Neil Patel

As the most successful retailer in the world, it’s only natural for Walmart to have expanded into the e-commerce space. The Walmart Marketplace is among the fastest-growing e-commerce stores out there, so if you’re looking for an Amazon alternative, it’s a serious contender.

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What Are Influencer Engagement Marketplaces (and How to Use Them)

Neil Patel

It’s really hard to actually find a great influencer to grow your business. Whether you’re digging through social media platforms for ideas, or spending hours pitching creators, it’s a time-consuming process. Let’s explore the mysteries of the influencer marketplace.

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A Primer on B2B Marketplaces: Challenges and Opportunities

Point Nine Land

As consumers, we can order almost anything online in a few clicks: books, taxis, cars or manicures, you name it. Businesses, on the other hand, are stuck in the dark ages, often relying on the phone, email, fax and even pen and paper when it comes to ordering goods or services.

B2B 72
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Sequencing Business Models: The Types of Marketplaces

Casey Accidental

This is part two of a three part series on sequencing business models. This essay is a collaboration with Gilad Horev. Casey’s first sequencing business models essay talked about the transition from a SaaS business model to marketplace business model, and why it’s so difficult.

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The State of Cloud Marketplaces: A Look into the Data, Trends, and Findings for Software Sellers

OpenView Labs

So, it’s no wonder that it has been a massive year in the Cloud Marketplace business. Our goal is to give our customers and the market the data they need to build a solid case and make informed decisions about when they should take advantage of Cloud Marketplaces. .

Trends 70
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7 Hacks for Building and Scaling B2B Marketplaces

Point Nine Land

Marketplaces in their early stages generally lack the liquidity to be relevant enough for the supply side, they are not a priority. To overcome this, marketplaces generally need to find ways to initially hack the supply side. B2B marketplaces tend to be very complex.

B2B 65
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25% of B2B SaaS Sales Are Headed to Cloud Marketplaces

OpenView Labs

In February 2020, the public cloud market surpassed a $1 trillion market cap, with a 45% growth rate, as reported in Bessemer Venture Partners’ 2020 State of Cloud report. This data revealed a clear picture of where cloud marketplaces are heading in 2021.

B2B 52
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Sequencing Business Models: Can That SAAS Business Turn Into a Marketplace?

Casey Accidental

As someone who has spent a lot of time building marketplaces in my career, a curious thing has happened over the last couple years. Founders have started reaching out asking for help converting their SAAS or SAAS-like business into a marketplace. The approach sounds a bit like this: I’ve amassed a large group of X type of professionals. Now, this story itself explains why many businesses fail to make the conversion to marketplace.

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The New Age of Ownership; When Fintech Meets Marketplaces; Creator Tools for Active Investing (July Fintech Newsletter)

Andreessen Horowitz

We are entering a new age of ownership, one where investing is … The post The New Age of Ownership; When Fintech Meets Marketplaces; Creator Tools for Active Investing (July Fintech Newsletter) appeared first on Andreessen Horowitz. fintech financial servicesThis first appeared in the monthly a16z fintech newsletter. Subscribe to stay on top of the latest fintech news. TABLE OF CONTENTS. The new age of ownership.

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Addressing Common Misconceptions about Food Delivery Marketplaces

Casey Accidental

I spent five and a half years working at Grubhub, from series A to right before IPO. More people have started to take notice of the market because of a slew of market entrants and Grubhub ($9.1B), Just Eat ($4.8B), and Delivery Hero ($7.2B) being successful on the public markets. It says: Briefly stated, the Gell-Mann Amnesia effect is as follows. Therefore, if food delivery marketplaces are charging 15-30% for delivery orders, restaurants are not making any money.

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Reshaping the Software and Services Marketplace – A Guest Commentary in E-Commerce Times

Think Strategies

In the old information technology (IT) world, systems integration and consulting companies flourished, helping enterprises of all sizes across nearly every industry pull together a plethora of proprietary systems from a wide array of software and technology vendors. So, it’s not surprising that the demand for IT services — including upfront consulting, systems integration and software development skills — also has escalated.

Strategy 100
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The 6th DO for SaaS startups – Fill the funnel

The Angel VC

To make it clear right away, unfortunately I can't tell you what's going to work for you in terms of getting a large number of potential customers to your site. I haven't seen a SaaS company yet which gets more than 50% of its leads from one particular distribution partnership or marketing channel (except maybe word of mouth if you want to count that as a lead source). Just because you have a great solution doesn't mean that people are actively looking for it.

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Take Rates for B2B Marketplaces

Software Platform Consulting

How much can a B2B Marketplace or Multi-Sided Platform charge for its services? The answer to the former question will need to remain a mystery, but the answer to the latter follows. B2B Marketplace Services. What the B2B marketplace can charge depends, of course, on what services the B2B marketplace, or commerce platform, provides its participants. These B2B marketplaces may not even charge anything for document processing.

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Centralization Vs. Decentralization in Marketplaces and Scaling Companies

Casey Accidental

First off, no, this is not a post about blockchain. This is a post about structuring your teams, and structuring your business. A common problem I work with entrepreneurs on is where power should be held both inside and outside organizations. They have also heard about marketplaces that have given all of the power to the supply, and also marketplaces where supply has no power. When I enter a city or country, who is in charge of that market’s success?

Scaling 49
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Upwork Versus Fiverr: Battle of the Freelance Marketplaces?

Software Platform Consulting

Fiverr, a marketplace for freelancers just joined the parade of software companies going public. The Fiverr filing sets up a comparison of Fiverr versus Upwork, the grand-daddy of freelancer marketplaces. Upwork Versus Fiverr: A Different Approach to Services. The emphasis is on jointly scoping the project and finding a freelancer with the right skills (and hourly rate) to complete the project. Upwork even has a managed services offering.

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PODCAST 131: Data, Set, Match: How to Build a Two-Sided Marketplace to Drive Revenue with Ryan Walsh

Sales Hacker

Today on the show we’ve got Ryan Walsh, founder and CEO of a company called RepVue, a place where you can get objective third-party information. You can access that data set once you contribute your own information on a blinded basis. That was a great run.

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Data Network Effects in SaaS Enabled Marketplaces

Tomasz Tunguz

SaaS Enabled Marketplaces benefit from a unique advantage in their go-to-market. They have a panoptic view of their market place, which over time provides them an unassailable competitive advantage. SEMs provide software to suppliers and consumers, and then make a market between them. They provide software to publishers, the supply side, which manages available ad inventory with a product called DoubleClick for Publishers, or DFP.

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Uber for Truckers: Cargomatic and the Perils of B2B SaaS Marketplaces

Software Platform Consulting

Sunday’s Business Insider had a great article on, Cargomatic, a company promising (as do many others) to be the “Uber for Truckers” By that, Cargomatic means it will match shippers with goods to ship with truckers with excess capacity. On paper it is a great idea in a huge market: less than truckload (LTL) shipping. The Challenges of B2B SaaS Marketplaces. Pricing : Pricing in a two-sided market is always tricky.

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Managed 4G/5G service connects to Amazon, Microsoft clouds

IT World

Federated Wireless is launching a turnkey 4G/5G service through a partnership with Amazon Web Services and Microsoft Azure that runs over Citizens Broadband Radio Service (CBRS), which the Federal Communications Commission opened up to public use in January.

Azure 60
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Thanks to Capchase, Intellum, Pilot, SafeBase, and Tilled for Sponsoring SaaStr Annual 2022!

SaaStr

We wanted to give a special shout-out to some of our newest sponsors for SaaStr Annual 2022. At the 8th ever SaaStr Annual, ~200 of the best and hottest companies on earth will go BIG as partners/sponsors. Welcome to Payfac-as-a-service.

Payfac 185
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a16z Podcast: Gross Margins, Early to Late: What They Do (and Don’t) Tell You

Andreessen Horowitz

Gross margins–which are essentially a company’s revenue from products and services minus the costs to deliver those products and services to customers–are one of the most important financial metrics for any startup and growing business.

Revenue 82
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A sneak peek into Point Nine's investment thesis

The Angel VC

That means we’ll have to be able to quickly pass on a large number of deals that are likely not a good fit for us. Our “filter” is of course not perfect, so we’ll inevitably pass on lots of great companies, some of which will end up in our growing anti-portfolio – but there aren’t enough hours in the day to take a close look at each company that we see. A fast decision process is also important for founders. Once the document is in a publishable form we will post it.

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Hi from David at P9

Point Nine Land

I came to the conclusion that a 9 second Loom video , although on brand, didn’t feel like a sufficient intro to me and the things I will be working on at Point Nine. Tell us a bit about yourself Wow, I thought you’d never ask ;). Hi everyone, David here!

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Snowflake, CrowdStike and SumoLogic: “How to Leverage the Cloud Giants to Scale to 100 Million ARR and Beyond”

SaaStr

This episode is an excerpt from a session at SaaStr Scale. What you’ll see in that cloud spend box is actually Gartner’s 2020 estimate for infrastructure as a service spending for companies, which was $50 billion. AWS’s marketplace has seen 1.5

Scaling 178
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How to Run Holiday Promotions for Service-Based Businesses

Neil Patel

Whether you’re a product or service-based business, it’s never too early to start planning your holiday promotions. After all, the holidays are a key time for you to boost your revenue and grow your business before the year’s out, so it’s crucial you take advantage of the opportunity.