Sat.Jun 27, 2020 - Fri.Jul 03, 2020

Benchmarks: Don't Hide This SaaS Benefit

Practical Advice on SaaS marketing

A company may have lots of ways to know what’s going on inside their organization. But it’s more difficult to know what’s going on outside. How are they doing relative to other companies. What are others doing that they can learn from? What mistakes are others making that they can avoid?

What Type of Company Are You and the Growth 2×2

Casey Accidental

At Reforge, we’ve written about how companies actually grow , and built an entire program around it. Most companies, when they talk about how they grow, will usually pick from one of the following terms: Sales Driven e.g. Oracle, Workday. Marketing Driven e.g. Hubspot, Moz.

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SaaS Marketing Strategy: 10 Steps to Faster Growth


With thousands of SaaS businesses using all-manner of different marketing strategies, how exactly should you go about developing your own marketing plan?

Two Charts that I've Been Wondering About

Tom Tunguz

Lately, I’ve been reading a lot about the stock market, the economy, and geopolitics, always a dangerous combination. I’ve come across two charts that I have been wondering about. The first comes from Bloomberg via the BEA.

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The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

Why You Should Consider Eliminating the Title “Implementation Consultant” from Your Startup


I’ve worked with several startups that fell into the following pattern: Selling a SaaS application at a healthy price (e.g., 100K to $200K ARR). With low, fixed-cost implementation packages (e.g., $25K). But a product that actually takes maybe $50K to $75K to successfully deploy.

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4 Key Considerations for Credit Card Payment Integrations for SaaS With Recurring Payments

Agile Payments

Any software application having a requirement to accept payments will most likely need to integrate a credit card solution. Even applications with a subscription model will likely do so, even though ACH processing lends itself very nicely to models with a recurring payment component.

How Marketing Leaders Are Preparing for the Post-COVID Consumer

OpenView Labs

I work with marketing and technology executives at global brands to help them organize the resources they need to create personalized communications for their customers and prospects.

Make canceling consumer-friendly: Meet Brightback Experience Manager


Today Brightback is launching Experience Manager in beta, a way subscription managers can easily implement retention tactics we’ve rigorously tested with direct-to-consumer and SaaS businesses over the past 18 months.

How to Create a High-Converting Book Landing Page (and Find More Readers)


So, you’ve written a book. Now, you’ll probably want to get people to read it—which is easier said than done, especially when we’re in the middle of a global pandemic.

The North Star Playbook

Every product needs a North Star. In this guide, we will show you the metrics product managers need to tie product improvements to revenue impact. If you are looking for a more-focused, less-reactive way to work, this guide is for you.

15+ of The Top Sales & Marketing Mistakes SaaS Startups Make


A little while back we put together some of the top sales & marketing mistakes SaaS companies and founders make, especially in the early days. I thought it would be worth a quick update of the post. We’ve all made many of these mistakes ourselves, myself included ??

Best POS Systems

The Daily Egg

The best POS system is Square. To find out why — or check out our other suggestions — read our reviews below. As a business owner, you need a good way to accept payments from your customers. That’s why you need a good POS system.

Office Hours with Adam FitzGerald, Hashicorp, on Developer Evangelism

Tom Tunguz

On Wednesday, July 15th at 10 AM PT, Redpoint Office Hours will welcome Adam FitzGerald, the VP of Developer Relations at HashiCorp. Prior to HashiCorp Adam was the Head of Worldwide Developer Marketing at AWS and held senior positions at Pivotal, VMware, and SpringSource.

How To Upscale Your Home Business With Little Investment

Predictable Revenue

The future looks uncertain, and many businesses are battening down the hatches in anticipation of a rocky few months.But for many, this disruption is temporary. Things will return at least to a new normal in which you can still thrive.

How to Choose the Best Embedded Analytics Solution to Modernize Your Application

If you are looking to modernize your application to improve competitiveness, then one of the quickest wins you can have is to embed sophisticated analytics that will wow your existing and prospective customers.

The “Covid Boost” for SaaS Will Last Years


Q: What impact will the effects of covid have on the SaaS industry? Many of us in SaaS are really struggling now. Restaurants, events, recruiting, and so many other industries are in deep trouble.

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Investing in Material Security

Andreessen Horowitz

My inbox holds more information about my online and offline life than any other repository. It holds access to my online accounts. It holds decades of conversations and documents around my financial, professional, academic and personal dealings.

Supporting Remote Teams: 5 Steps to Keep Your Team Thriving

Sales Hacker

As companies continue to return to the office , the demand for remote work is unlikely to disappear. Even before COVID-19, remote work was gradually gaining popularity. In 2019, 3.9 million workers in the US were operating remotely. In 2020, that number increased to 4.7 million employees.

3 Communications Strategies to Use During a Crisis


Communication during a crisis is about protecting your core asset, your customers. The digital transformation of business has shifted enterprise focus toward customer retention and the pursuit of long-term value.

Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

Should You Fire an OK-but-Not-Great VP of Sales? Probably Not


A debate so many start-ups go through is what to do about a Just OK VP of Sales they’ve hired. The VP of Sales turns out to be OK, but great. He or she doesn’t change the game. But they’re not failing either.

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16 Minutes on the News #35: Apple App Clips, Program the World!

Andreessen Horowitz

A number of features were announced at Apple’s WWDC/ Worldwide Developers Conference this week, but this episode of 16 Minutes on the News focuses on just one: Apple’s “App Clips” coming to iOS14.

How to Adapt & Succeed When Pivoting to an Inside Sales Strategy

Sales Hacker

One of the professions that’s seen the most pandemic upheaval due to COVID-19 is outside sales. Sellers who typically meet with clients and customers face-to-face have been forced to sell remotely. And this can be a difficult adjustment to make.

The Dream of Remote Work Is Here to Stay: 3 Common IT Pitfalls to Avoid in a World of SaaS


The following is an excerpt from our new eBook, The Dream of Remote Work Is Here to Stay: 10 Common IT Pitfalls to Avoid in a World of SaaS. To download the full eBook, click here. Today, the dream of remote work has become a reality.

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Build or Buy an LMS? How to Pick the Right Solution for Your Budget

BUDGET. When it comes to picking your next LMS that six-letter word is probably the most important part of the decision-making process. So, what are your options to get the best possible eLearning solution without breaking the bank? Build It or Buy It. This guide from Lambda’s eLearning experts details absolutely everything you need to consider so you can pick the perfect eLearning solution for your organization and budget.

Yes, Your Marketing Site Really Does Matter


“Our new website converts ˜2x better than the previous one” — Startup A at $10m ARR. “Leads seem to have fallen by about 40% since we changed the website” — Startup B at $10m ARR. Does your marketing site really matter, past a point?

Upcoming PMM Hive Interview, Marketing Strategy in Hot vs. Cold Markets


Just a quick post to plug my upcoming appearance on a podcast / live interview hosted by PMM Hive , a product marketing community that was recently launched by my old friend and colleague Crispin Read , and that’s already loaded with some superb product marketing content. Check it out.

SaaS Sales 101: Your Guide to The Perfect SaaS Sales Strategy

Sales Hacker

Software as a service (SaaS) has become extremely popular due to its scalability and ability to address almost any individual or business need. But having the wrong strategy can mean losing subscribers and leaving large amounts of money on the table.

Scenario Planning with Confidence - SaaS Finance Peers & VCs Share Tips

Sage Intacct

Sage Intacct and Next Series Club, a top SaaS finance community group, brought together Great Lakes finance experts to talk about what’s really working for them now. They shared their insights on “what-if” scenario planning and managing investors in uncertain times. Watch the panel session here.

Growing your Startup? Find the Right Startup Financing for Your Capital Needs

Entrepreneurs are facing unprecedented circumstances right now. The capital choices you make will have a lasting impact on the trajectory of your company. Knowing the right questions to ask and how to compare your options is vital to making the best decisions. Download the Startup Finance Playbook to learn more.

Top 10 SaaStr Videos of the Week: Algolia, Stripe, Intercom, Qualtrics and More!


As it looks like Shelter may last even longer, our YouTube videos continue to grow much faster than before. So what are SaaStr folks watching most this week (not including top videos also watched last week)? Let’s take a look! #1:

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Zendesk vs Freshdesk vs Groove: 3 Real Questions Answered

Groove HQ

Using real customer questions as our guide, we compare Groove to Zendesk and Freshdesk. The post Zendesk vs Freshdesk vs Groove: 3 Real Questions Answered appeared first on Groove Blog. Customer Support

PODCAST 116: How to Form Great Habits and High Impact Behaviors at Work? w/ Andrew Sykes

Sales Hacker

This week on the Sales Hacker podcast, we’re incredibly excited to have Andrew Sykes. Andrew is a career salesperson, but he’s also a lecturer at Northwestern University’s Kellogg School of Business.