Sat.Apr 19, 2025 - Fri.Apr 25, 2025

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Dear SaaStr: How Should I Actually Set the Sales Plan for the Year For My VP Sales?

SaaStr

Dear SaaStr: How Should I Actually Set the Sales Plan for the Year For My VP Sales? Try the C10, C60, and C90 framework. C = Confidence. The 3 plans you need to make as a founder: The C10 Plan, The C60 Plan, and the C90 Plan: pic.twitter.com/JSPcjbfzpt — Jason SaaStr 2025 is May 13-15 Lemkin (@jasonlk) October 4, 2022 Youre essentially building three layers of planning to balance ambition, realism, and risk management.

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How to Turn Employees AND Customers into Brand Evangelists

The Daily Egg

A brand evangelist loves a brand so much that they rave about it and promote it all the time to other people, participating in as. The post How to Turn Employees AND Customers into Brand Evangelists appeared first on The Daily Egg.

Branding 147
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Rabbits on Firetrucks Redux

Tom Tunguz

Two years ago I published an image of a rabbit on a fire truck to demonstrate how effective image generation was for blog posts. The conclusion at the time : the images were unusable. In 2025, the opposite is true - with one caveat. Prompt: Coupa & Thoma Bravo logos each in front of a cloud with a plus sign between them. 2023 2025 Two years has brought tremendous professionalism to new image.

Cloud 130
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How to Make Money on TikTok: 10 Ways to Earn in 2025 (With or Without a Huge Following)

Buffer Resources

You probably won't have to scroll TikTok for more than a few minutes before stumbling upon a video about how someone has just quit their day job to become a full-time creator. (Not just my algorithm, is it?) It makes for great content, of course, but there really are loads of ways to earn on TikTok — and I don’t just mean through sponsored posts.

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5 Ways to Improve Revenue from Integrated Payments

Speaker: Pete Uselman, Director of Partner Experience at Wind River Payments

Most integrated payments providers share a percent of the payment revenue with their software partners. But, oftentimes, that revenue share is only a fraction of the true income potential software providers can realize. If you want to maximize income opportunities from your payments program, check out Wind River Payments’ webinar-on-demand.

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Dear SaaStr: Should I Buy a Great “.com” At a Crazy Price or Just Stick What the “.ai” We Already Have?

SaaStr

Dear SaaStr: Should I Buy a Great “ com” At a Crazy Price or Just Stick What the “ ai” We Already Have? It’s funny, a lot of folks are probably doing it the other way, trying to buy the.ai today Still, the larger question is does the URL even matter today? What I can tell you is sometimes it is worth it. One of the top SaaStr Fund investments is Owner, growing incredibly quickly.

AI 179

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Salesforce Marketing Cloud Growth & Advanced: Features you should know about

CloudKettle

Marketing Cloud Growth & Advanced: Features you should know about Salesforce introduced a new edition of Marketing Cloud last year, called Marketing Cloud Growth. This edition, built on the ‘core’ Salesforce platform (referred to as ‘Marketing Cloud on core’), can natively use Data Cloud capabilities and Einstein’s generative tools.

Cloud 52
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8 Ways App Analytics Can Help You Build Better Apps: Insights from a Product Designer

User Pilot

When youre trying to use app analytics to grow your product, its easy to fall into: Generating low-quality data in abundance. Creating data silos, redundant tracking, and tracking errors due to fragmented tools. Having no direction in your analysis and getting lost in the data. As Head of Product Design at Userpilot, Ive learned that theres no value in any data point if it doesnt lead to strategic action, no matter your app's platform.

Mobile 52
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Top SaaStr Posts and Pods of the Week: YCombinator’s Fundraising Tricks, Notion + GitHub’s Secrets to Customer Success, Databricks’ CRO on Scaling

SaaStr

Top Posts: #1. The Problem with Small But Mighty AI Start-Ups #2. There Are Now 3,000+ Billionaires. 100+ Are in B2B. #3. B2B Startups Spend 15% of Revenue on Sales and 10% on Marketing, Per SaaS Capital #4. From 0 to 1 Billion Meetings: How Otter.ai Built a Bottom-Up AI SaaS Without a Single Sales Rep #5. The Top 10 Learnings from Launching SaaStrs Own AI: What Every B2B Founder Needs to Kno w Top Vids + Pods: #1.

Scale 147
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VC Deals in 2025 Off To Same Pace as 2024. And AI is 71% of All VC Dollars. Per NVCA

SaaStr

So the NVCA — National Venture Capital Association — does quarterly reviews with Pitchbook of all VC activity. The latest data from Q1’25: 2025 so far has started off about the same as 2024, with about 4,000 VC deals inked so far: AI is 71% of All VC Dollars and 33% of All Deals: The mega AI rounds are pushing that 71% number 66% of All Venture Dollars Went Into the SF Bay Area: Much less by deal volume.

AI 162
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How to Achieve High-Accuracy Results When Using LLMs

Speaker: Ben Epstein, Stealth Founder & CTO | Tony Karrer, Founder & CTO, Aggregage

When tasked with building a fundamentally new product line with deeper insights than previously achievable for a high-value client, Ben Epstein and his team faced a significant challenge: how to harness LLMs to produce consistent, high-accuracy outputs at scale. In this new session, Ben will share how he and his team engineered a system (based on proven software engineering approaches) that employs reproducible test variations (via temperature 0 and fixed seeds), and enables non-LLM evaluation m

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Why 100s of the Top CROs, CMOs, CCOs, and CFOs Are Coming to SaaStr Annual 2025—and Why You Should Too

SaaStr

SaaStr Annual 2025 is not just another SaaS eventits the largest gathering of SaaS, Cloud, and AI founders in the world , and this year, were taking it to the next level with the second year of our VIP Summits. These exclusive, role-specific gatherings are designed to bring together the best and brightest revenue and operational leaders in SaaS for a mix of tactical learning, high-value networking, and, yes, a little bit of fun.

Scale 130
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Dear SaaStr: How Do We Reduce Churn?

SaaStr

Dear SaaStr: How Do We Reduce Churn? Churn is one of the most critical metrics in SaaS. Maybe the most critical in the end. With too much churn … in the end, it doesn’t compound. Its the silent killer of growthif your churn is too high, its like trying to fill a leaky bucket. You cant scale effectively if youre constantly losing customers faster than youre acquiring or expanding them.

Churn 130
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“What If I’m Not Sure that My VP Sales is The Right Person?”: An Honest 5 Point Test

SaaStr

Dear SaaStr: What if im not sure that my VP Sales is the right person? If youre not sure your VP of Sales is the right person, youre already in a tricky spot. The reality is, at the VP level, you cant fix them if theyre not a fit. And that’s likely your fault for hiring them. Not theirs. A VP of Sales / CRO may struggle or fail in one environment and thrive in another.