Sat.Mar 28, 2020 - Fri.Apr 03, 2020

A Pause is Better Than a Cancel. And A Downgrade is Not Churn.


Many of you will come under a lot of pressure these days to pause accounts, to downgrade accounts, and more. It’s challenging almost everywhere. And even where it isn’t, there are at least big pockets of customers under severe stress. Should you let folks easily downgrade?

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5 Emerging Ecommerce Trends to Follow in 2020

The Daily Egg

Ecommerce has changed a lot. But where is it going? What trends should you be focused on so you business isn’t left behind? You need to be well-versed in the latest ecommerce trends, which are often a result of advancements in technology and changes in consumer preferences and behavior.

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Preparing for Your Virtual QBR


Perspective is everything when assessing your sales performance, especially during unprecedented times. While it’s important to keep your focus ahead, it is equally important to reflect on past results to better evaluate where you are headed.

The Personal Touch: How to Enhance Your Relatability in Sales Pitches

Predictable Revenue

Anyone will tell you that grabbing buyer attention is key. But successful sales reps will likely tell you that keeping buyer attention is even more essential. But how do you maintain relatability in a high-tech world that feels increasingly impersonal?

Need Remote Learning NOW? Get Online Quickly & Easily With This Can’t-Miss Guide

Remote learning is becoming more important than ever. Whether you’re scrambling to get your eLearning launched, or need to upgrade to meet increased demand, this guide will eliminate the guesswork so you can find your perfect LMS!

Great Salespeople Are Made, Not Born. But It Does Help to Start Early.


Q: Are great salespeople born or made? I think they are made in SaaS — but made early. By that, I mean the best SaaS professionals and managers I know have a variety of approaches and temperaments. Some have a very intellectual approach to sales. Some shoot a lot from the hip.

More Trending

You have your sales forecast. Now what?


Ask any sales leader what their forecast is and where they are relative to that number, and they can tell you with precision. But once you have your number, what do you do with it? So much is made of delivering a trusted sales forecast , but few look beyond this critical juncture.

What do Google Search Query Trends Reveal about the Changes in How We Work?

Tom Tunguz

I was reading an article in the NY Times about how we’re all using much more internet than we have been. Consequently, YouTube is throttling video quality, and some of our services are slower than before.

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What To Do When A Customer Wants to Cancel A Contract


In today’s crazy world, more and more vendors are seeing customers that want to cancel annual or longer contracts. What should you do? The simple answer “of course” in that yearly contracts can’t be canceled — per se.

Landing Page Optimization: Best Practices, Tips, and Tools

The Daily Egg

Landing page optimization doesn’t happen overnight. That’s why marketers get frustrated — and often give up. Today, I’m going to teach you my best landing page optimization tips and tricks so you can attract more prospects and convert more customers.

Debt Financing Fuels Your Growth - on Your Terms. Zero Dilution.

The landscape of startup financing is changing. Learn why SaaS founders are turning to debt capital options like revenue-based financing.

Lessons from a pandemic

Practical Advice on SaaS marketing

I’ll be honest. Never did I think I’d ever write an article with a headline like that. Most of the time I’m writing about situations I’ve seen before – sometimes many times before. This is not one of those times. But I have learned a lot over the last few weeks.

Planning and Managing Layoffs

Andreessen Horowitz

Nobody ever wants to do layoffs. Laying your employees off is one of the hardest things you do as a leader. But remember, however badly you feel about it, your issues are small compared to those of the impacted employees.

VCs or Founders: Who Makes More?


What has a higher chance of making you money, being a venture capitalist or a startup founder? VCs have a much higher chance of making good money.

Website Analysis: Our 4-Step Process Plus the Tools and Examples You Need to Get Started

The Daily Egg

To really gauge your website’s standing, you need to know how to do a full website analysis—including SEO, page speed, competitive analysis, and UX. The post Website Analysis: Our 4-Step Process Plus the Tools and Examples You Need to Get Started appeared first on The Daily Egg.

Driving Discovery and Experimentation in your Organization

Speaker: Teresa Torres, Product Discovery Coach, Product Talk, David Bland, Founder and CEO, Precoil, and Hope Gurion, Product Coach and Advisor, Fearless Product LLC

If you want to build what matters, you can't move forward blindly. But to make progress, you can't let things slow to a crawl while you focus resources on gathering data. This is where continuous discovery and experimentation come in. Join Teresa Torres (Product Discovery Coach, Product Talk), David Bland (Founder, Precoil), and Hope Gurion (Product Coach and Advisor, Fearless Product) in a panel discussion as they cover how - and why - to build a culture of discovery and experimentation in your organization.

Building A Strong Foundation: 3 Priority RevOps Projects

Sales Hacker

Nearly every small to mid-size startup has the same foundational gaps that stand in the way of RevOps excellence. It’s not uncommon in startup sales to see a new operations hire (usually a junior sales operations analyst or manager) work tirelessly for months or years with little to show for it.

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The Hustler’s Guide to Taking Care of Old Folks

Andreessen Horowitz

This is the next cycle (Q1 2020) of Hustlin’ Tech , a podcast series (from the a16z Podcast) about technology platforms that create opportunities for people.

When a VC Investment Fails, Does That Mean It Was a Bad Investment? Probably Not


With venture capital investments that fail, is the problem most often with the entrepreneur or was it a bad investment by the VC? There often is no problem. The earlier stage you invest, the more often some of them just … don’t work out.

Are You Optimizing Your SaaS Conversion Funnel? Use These Essential Steps

The Daily Egg

Optimizing your conversion funnel is one of the fastest ways to grow a SaaS business. You don’t need more traffic. You don’t need lower churn or a better product. You don’t need better upsells. All you need is a few changes to the funnel that you already have.

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The Magic of Intent: Start Knowing The Goals of Your Users

Speaker: Terhi Hanninen, Senior Product Manager, Zalando, and Dr. Franziska Roth, Senior User Researcher, Zalando

It's important to know your users - what are their preferences, pain points, ultimate goals? With user research and usage data, you can get a great idea of how your users act. The tricky part is, very few users reliably act the same way every time they use your product. Join Terhi Hanninen, Senior Product Manager, and Dr. Franziska Roth, Senior User Researcher at Zalando, as they explain how they were able to reach a new level of user understanding - by taking their user research and segmenting their users by point-in-time intent. You'll leave with a strategy to change how your product team, and organization at large, understands your users.

The Ultimate Startup Hiring Guide: How to Build A Winning Team


As your startup begins to grow beyond its founding team, every new hire fundamentally changes the company DNA, and it becomes increasingly important to take a strategic, systematic approach to hiring: Choose the first 10 employees very carefully, as they determine the next 100.

Small Businesses Depend on the Stimulus Package. The Stimulus Will Depend on Fintech.

Andreessen Horowitz

There are 30 million small businesses in America, and in the face of government-ordered quarantines, many are on a death spiral as their revenues approach zero and expenses accumulate.

You Need To Zoom With At Least 6 Customers a Week


One long-term theme at SaaStr is Getting on Jets. Something I never really enjoyed, the travel part of visiting customers. But over time I learned two things. First, you learn so much more when you visit customers in person.

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What is a Heat Map, How to Create One, Examples and Case Studies

The Daily Egg

Heatmaps are everywhere these days. They’re perfect for visualizing complex statistical data. Doctors, engineers, marketers, sociologists, and researchers of every kind use heat maps to make complex data sets comprehensible and actionable.

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Encouraging Innovation in an Established Product Culture

Speaker: Richard Cardran, Chief Creative Officer and VP Strategy, HIA Technologies

Innovation is both a process and an outcome. The best way to begin innovating your products is by innovating your internal process. We'll explore the challenges, solutions, and hands-on techniques for becoming a successful "agent of change" within a well-established product culture. We'll examine the importance of UX and user-centric feature analysis, the adaptation of Agile Methodologies to the creative process, as well as a way to drive successful culture change for setting expectations and winning approvals with cross-functional stakeholders. Innovation and Leadership go hand in hand. Join Richard Cardran, Chief Creative Officer and VP Strategy, HIA Technologies, as we assess some case studies to see how to lead with a clear strategy well-defined tactics, and an unbiased understanding of the fundamental question: "why are you innovating?"

10 leadership ideas to implement this week for your business (Video)


COVID 19 has forced businesses to quickly adapt and explore new ways of working. Leaders need to act fast and act now to ensure your team and business can navigate through the change.

Direct Mail Prospecting: 10 Reasons to Get Physical in Sales

Sales Hacker

What was the last sales message you received? I’m guessing it was just a few minutes ago. So what was it? An email, phone call, LinkedIn message, or maybe even a text message? Chances are it was one of the millions sent through digital channels on a daily basis. Now, how did you react to it?

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Can an Entrepreneur Back Out of a Signed Term Sheet Without Damaging Their Reputation?


Can an entrepreneur back out of a signed term sheet without damaging his/her reputation? I’m going to say Yes, probably. There is a lot of drama around broken term sheets. Mostly around VCs backing out, not founders. But here’s the thing — term sheet are term sheets.


Choosing the Right Billing System for Your SaaS Business [Updated for 2020]

Chart Mogul

So you're building an awesome subscription business — great! But you need to tackle what is arguably one of the most important parts: Billing. How do you manage the process of accepting money from your customers?

Embedding Operational Reports: Everything Product Managers Should Know

Speaker: Dean Yao, Sr. Director of Product Marketing, Logi Analytics

Businesses are run with analytics - but companies continue to struggle with interpreting, analyzing, and distributing data. Operational reports help get information to the people who need it most, in formats they understand, and in a timeframe that matters. Join the webinar to learn how embedding operational reports can give your users a precisely formatted, ready-to-analyze view of their operational activities. World-class software teams are embedding operational reports to empower end users with interactive data visualizations, detailed information, and highly precise formats that can be shared via email, PDF, print, or online.

SkySQL, MariaDB-as-a-service, launches on Google Cloud

IT World

Today MariaDB Corporation officially launched SkySQL , a cloud-hosted version of the MariaDB database management system supported and managed by MariaDB’s own creators. Aside from providing convenient access to MariaDB on Google Cloud Platform starting at $0.45

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Coronavirus Apps From Around the World, Translated

Andreessen Horowitz

Editor’s note: As the novel coronavirus spreads, tech developers around the world have assisted in symptom tracking, equipment distribution, data gathering, and much more.

New, Free Course on SaaStr University: Ideas for Tougher Times


Our theme for the coming few months in Bridging the Gap.