The Empty Promise of Data Moats

Andreessen Horowitz

Data has long been lauded as a competitive moat for companies, and that narrative’s been further hyped with the recent wave of AI startups. So of … AI, machine & deep learning networking AI in practice all about network effects data network effects

Data 114

Using Data to Run Your Sales Development Team

InsightSquared

Last week, I talked about how to use data to run your sales development team and drive results during a live webinar. For example, the data may show that we need to do any combination of the following: Front load activities to get ahead of our plan to meet goals.

Big Brothers Big Sisters of Massachusetts Bay and InsightSquared: Paving the Way for Data-Driven Social Service

InsightSquared

Over here at InsightSquared , we love data. Since InsightSquared also prioritizes giving back and pledges 1% of our time to help improve the Boston community our CEO, Fred, was stoked to find out BBBSMB was swimming in unactionable Salesforce data.

Data 176

6 Things to Consider When Choosing a Data Provider

InsightSquared

Data may be the lifeblood of organizations, but it seems like there’s never enough good data to go around. At Evergage, we recently undertook an extensive evaluation of our data needs, sources, functional usage, and costs across the organization. Data Needs.

Data 176

Data: Lost in Translation

Trujay

Whether you are setting up an ongoing integration or preparing for a one-time migration, there will be situations where a 'single-select' or a similar field type's data in one system is not what the other system accepts. Data Migration Data Cleanup CRM Integration Middleware

Data 61

Are you data rich, but insight poor?

InsightSquared

We like to think we’re data-driven. To support that belief, we tend to gather as much data as possible — because more data equals more insights, right? To prevent a data overload, you’ll have to hone in on the 1% of data that actually matters.

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SaaS Metrics Refresher #8: Data Literacy

Chart Mogul

It's more important than ever to ensure that your whole team is well equipped to work with metrics and data. Reading and writing skill levels are often defined by what people can or can’t accomplish in their everyday life—we must do the same for data literacy. Key data literacy terms.

Lessons from Gorgias: How to Close your First 1000 Customers Based Solely on Data (Video + Transcript)

SaaStr

Join CEO Romain Lapeyre as he walks you through how to close your first 1000 customers based solely on data. I’m Romain, I’m the founder of Gorgias, and so today we’re going to talk about how to get a thousand customers using data. We got this data.

Data 140

Eliminate data entry by your sales team

InsightSquared

Here are some tips for satisfying your data needs without burdening your sales team. If data isn’t mandatory, it won’t be entered consistently, resulting in a useless dataset. Pros: Allows custom logic to build requirements depending on contextual data, like other fields or user profile. Although sales reps have valuable prospect data at their fingertips, remember that time spent on market research is time away from selling.

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Why Salesforce Is Making Its Biggest Bet on APIs and Data Integration

Think Strategies

The move also illustrates that the real power in the market is quickly shifting to those vendors that can facilitate the most cost-effective flow of data across applications in an increasingly connected and complex world. Uncategorized APIs Data Integration Datamation MuleSoft Salesforce.com

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Big Data | Thinking Outside the Firewall @Meltwater

Chaotic Flow

A few months back, Gartner placed big data at the peak of its hype cycle for cloud computing , meaning most big data products are solutions looking for a problem. How does big data go from “so what” to “must have”? The Big Data Challenge.

Data 166

A Peek Into Demandbase’s Data-Driven Field Marketing Approach

InsightSquared

As a Field Marketer supporting the sales organization, it is critical to know the state of the business, the pipeline in each of our field territories and even drill down to an individual rep’s metrics to know how this data can drive our decision making and planning.

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Why You Should Send Your CRM Your Product’s Usage Data

InsightSquared

But what about the data specifically related to the usage of your product itself? Thankfully though it’s far from impossible to send that data to your CRM and the value is immense. Product-level data can also power lead scoring, and it can provide invaluable context for your reps.

Data 169

Winning with Data

Tom Tunguz

There’s a new class of company that wield data to create long-term competitive advantage. TheRealReal uses this morning’s sales data to inform this afternoon’s marketing campaigns. I first saw the impact of this type of data informed decision-making at Google.

Data 130

Self Service Data

Tom Tunguz

During every person’s working life, there comes a time when you have a question that could be answered by having access to the right data. Unfortunately, the time and effort required to find that data, package it the right way, and send it to an analytics or business intelligence tool present a formidable obstacle to answering the question. Interviewing data analysts as part of a year long research project, we kept hearing the same three problems things.

Data 100

Annual Plans Reduce Churn Dramatically, Data Finds

ProfitWell

To answer Brendan's question, we gathered data from just over two and a half thousand subscription companies. That being said, this is descriptive in nature, so what’s the data say around what works and what doesn’t?

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Data-Driven Sales Enablement (In 4 Easy Steps)

OpenView Labs

While there is no easy path to creating world-class training aligned to business needs, you can put Big Data to work for learners in ways that help uncover an individual’s skill gaps and make it easy to address them using prescribed enablement. Step 3: Gather Your Data.

Leveraging Data for More Impactful, Relevant Feature Development

OpenView Labs

They’re analyzing data on how users are using the software (and how they aren’t) to add a more effective channel to get customer feedback and take the guesswork out of trying to figure out what customers want and need.

Data: Asset Relativity (and the Case of Bay Area Housing)

Andreessen Horowitz

If you’ve lived in a country like the U.S. with a pretty stable currency, you probably think about how much things “cost” in seemingly absolute terms — of the currency.

Data 95

Taking a data driven approach to go-to-market planning with SalesSource co-founder Karan Singh

Predictable Revenue

The post Taking a data driven approach to go-to-market planning with SalesSource co-founder Karan Singh appeared first on Predictable Revenue. On this edition of The Predictable Revenue Podcast, co-host Collin Stewart welcomes the pod’s first online singing sensation: Kate Turchin, the “Cloud Security Singer.”.

Data 140

How to Leverage Buyer Intent Data in your Current Sales and Marketing Processes

Sales Hacker

Intent data is one of the latest trends when it comes to intelligent marketing and sales prospecting. When used correctly, intent data can alert you when potential customers show strong buying signals.

Data 82

Developing an Effective Long-Term Data Strategy for Your Company

OpenView Labs

But, it’s possible to successfully to develop an effective short and long-term data strategy. These ideas come from my conversations with our clients and learning what are the most confusing aspects when it comes to data. Data Analysts.

Do You Know How Safe Your Data Is?

The Marketing & Growth Hacking Publication

Digitalization has saved us from drowning in paper documents, files, and other physical data clutter. companies spend $25–35 billion on storing, filing, and retrieving paper-based data, which means that going digital and paperless results in huge savings.

Data 52

Opening the black box of offline marketing with data analytics

The Marketing & Growth Hacking Publication

This is particularly a problem when it comes to offline marketing, like TV or billboards, where data is very difficult to collect even for the agency. We believe that the wide availability of data will bring more transparency to the industry and secure the future of offline media.

Data 52

The science of sales development: how Everstring uses intent data to build pipeline

Predictable Revenue

The post The science of sales development: how Everstring uses intent data to build pipeline appeared first on Predictable Revenue - The Outbound Success Company. On this edition of The Predictable Revenue Podcast, co-host Collin Stewart welcomes Jack Veronin, Senior Sales Development Manager at EverString. We help companies grow faster with Outbound Sales.

10 Ways To Optimize Your Sales Process Through Sales Data

Sales Hacker

You’re collecting all this sales data but are you really getting your best use out of it? Is your data working for you? One study found that 43% of companies gain little benefit from their data, while 23% gain nothing from their data at all. Lead data. Contact data.

Data 93

The Importance of Data Integration

Trujay

With today’s technology, merging data into one platform allows for immediate decisions, the ability to anticipate buying trends and recommend new products to customers, thus giving companies a competitive edge in today’s markets. How does integration help us?

Data 61

Use Customer Data to Add Value to Your SaaS Solution

Practical Advice on SaaS marketing

Namely, data that you can see because you’re hosting an application for lots of users. Add analysis, segment, automate, and keep it simple If you do decide to collect and publish information derived from your customers, a few tips: Make it clear that you’re only publishing aggregate data.

Data 130

Three Keys to Success in Sales: A BDR Perspective

InsightSquared

Articles BDR business development rep CRM crm data insightsquared sales sales analytics sales career sales development rep sales success salesforce Salesforce data Salesforce.com sdr sfdc women in sales

Sales 250

How do I get more from customer data with marketing automation?

Net-Results

What can you do to get more from customer data? The post How do I get more from customer data with marketing automation? Database Segmentation Marketing Automation Marketing Basics Quora Answers customer data marketing auotmationCheck out these three easy tactics. appeared first on Net-Results Marketing Automation.

Data 40

Salesforce Field History Retention Policy: What It Means and Why You Should Care

InsightSquared

At InsightSquared, we talk a lot about using your historical Salesforce data to expose and identify patterns from years past to dramatically improve accuracy in the present and future. So, what data is being impacted by the policy?

Why Customer Data Matters So Much for Your Business

The Marketing & Growth Hacking Publication

The same study also found that almost 44% of companies use consumer data to make marketing decisions about customer acquisition. All this clearly goes to show the value of customer data for businesses. Let’s take a closer look at some of the reasons why customer data really matters.

Data 52

Clearbit’s Matt Sornson on driving growth with data and content

Inside Intercom

When used correctly, data can powerfully enrich sales and marketing efforts and help any business fuel growth. But all too often, companies fall into the trap of using partial or old data to drive major decisions. He sat down with me for a chat that ranged from common mistakes growth marketers make with their data to the backstory behind some of Clearbit’s recent, and in some ways unconventional, book launches ( Data-Driven Sales and Data-Driven Marketing ).

Data 67

(Data) Diving into #GivingTuesday

wepay

Data projections suggest these spikes will continue to increase year after year. The post (Data) Diving into #GivingTuesday appeared first on WePay Blog. Back in June, we wrote about #GivingTuesday and its impact on increasing donations to crowdfunding platforms.

Data 52

How Sales Teams Influence the Data-Driven Buyer

Nimble - Sales

The Modern Workplace 365 is a five-part series designed to help small business teams understand the impacts of the data-driven buyer’s journey, the unprecedented rate of technology innovation, and multi-generational work cultures on the Modern Workplace. The post How Sales Teams Influence the Data-Driven Buyer appeared first on Nimble Blog.

Sweating the details on data animation in ChartMogul

Chart Mogul

A lot of thought goes into communicating the complex data you see in ChartMogul. As we're rolling out improved transitions in our charts, let's take a deep dive on the finer details of data animation and how this impacts the overall user experience. Although it might seem simple on the surface, there’s a lot of thought that needs to go into animating changes to data in the UI. This subtle change in our approach makes it possible for us to link a bar to specific data.

Data 50

Using Data to Demystify Data Science

Tom Tunguz

While the phrase data scientist may be growing exponentially in its usage , and the number of data scientists job requisitions following a similar trend , the definition of the term is hard to pin down precisely. I wasn’t sure I could define it well until I watched a talk by Hilary Mason , former chief scientist at Bitly, called Dirty Secrets of Data Science at a NYC meetup. The data engineer erects the infrastructure to answer questions for the business, e.g. Hadoop.

Data 100

Cisco serves up flexible data-center options

IT World

Cisco is significantly spreading its data-center technology to help customers grow and control hybrid , multicloud or hyperconverged edge environments. customer gathering in Barcelona, the company sought to expand its data center-influence by extending its Application Centric Infrastructure (ACI) to the cloud, extending its hyperconverged HyperFlex offering to the edge and bolstering the management capabilities of its CloudCenter offering.

Cloud 44

Data on the “seedpocalypse”

Tom Tunguz

The Series A Crunch or Silicon Valley’s Financial Cliff, there’s a lot of talk about the challenge seed stage companies facing insurmountable odds raising Series A investment - PandoDaily’s analysis pegs the odds at 20% based on anecdotal data. Data on the seed market is notoriously bad.

Data 130

Is RFM still king? A data science evaluation

ReSci

A data science evaluation appeared first on ReSci. Introduction Predicting and preventing customer churn has a strong impact on the success of e-commerce businesses. Many businesses understand the importance of churn and engineer a predictive model to analyse and identify churning users.

Churn 82

Product, Pricing, Marketing, and Data: Essential Building Blocks for SaaS Success

OpenView Labs

Learning from Experience: Data Analysis. In addition to being a tech geek, I’m also a data geek. We have actually built a big data warehouse that is informing many teams within our organization. I have always enjoyed the hands-on aspect of product development.

5 Reasons to Choose MYSQL for Business Data Backup

SaaS Metrics

Image Source: wpdev.work It cannot be emphasized enough that business individuals should always have a backup plan for their data. This is important because it can help save your entity anytime there are data crises.

Cisco serves up flexible data-center options

IT World

Cisco is significantly spreading its data-center technology to help customers grow and control hybrid , multicloud or hyperconverged edge environments. customer gathering in Barcelona, the company sought to expand its data center-influence by extending its Application Centric Infrastructure (ACI) to the cloud, extending its hyperconverged HyperFlex offering to the edge and bolstering the management capabilities of its CloudCenter offering.

Cloud 41