To Generate Pristine Data, Lock Down Your Buying Group


The biggest, most underrated benefit to ABM is that it makes your data better. The better you do that, the better your data becomes, the more accounts you close, and the more pristine data you collect. It’s more difficult, but measuring them is the key to accurate data.

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Big Brothers Big Sisters of Massachusetts Bay and InsightSquared: Paving the Way for Data-Driven Social Service


Over here at InsightSquared , we love data. Since InsightSquared also prioritizes giving back and pledges 1% of our time to help improve the Boston community our CEO, Fred, was stoked to find out BBBSMB was swimming in unactionable Salesforce data.

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Using Data to Run Your Sales Development Team


Last week, I talked about how to use data to run your sales development team and drive results during a live webinar. For example, the data may show that we need to do any combination of the following: Front load activities to get ahead of our plan to meet goals.

Do You Trust The Data In Your CRM?


Do you trust the data in your CRM? The data that guides your forecast and helps you determine the next sales action reps should take? . In a short poll held during our latest webinar , only 22% of participants responded they had “high trust” in their data.

Data 156

Why B2B Contact and Account Data Management Is Critical to Your ROI

64% of successful data-driven marketers say improving data quality is the most challenging obstacle to achieving success. Given data’s direct impact on marketing campaigns, reporting, and sales follow up, maintaining an accurate and consistent database is a top priority for B2B organizations. This latest eBook aims to help marketing leaders understand the impact of data management on their company’s ROI.

6 Things to Consider When Choosing a Data Provider


Data may be the lifeblood of organizations, but it seems like there’s never enough good data to go around. At Evergage, we recently undertook an extensive evaluation of our data needs, sources, functional usage, and costs across the organization. Data Needs.

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Are you data rich, but insight poor?


We like to think we’re data-driven. To support that belief, we tend to gather as much data as possible — because more data equals more insights, right? To prevent a data overload, you’ll have to hone in on the 1% of data that actually matters.

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The Empty Promise of Data Moats

Andreessen Horowitz

Data has long been lauded as a competitive moat for companies, and that narrative’s been further hyped with the recent wave of AI startups. So of … AI, machine & deep learning networking AI in practice all about network effects data network effects

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The Customer Data Platform Benefits You Should Know


Hidden inside customer data, there are many opportunities to grow and improve your brand, but what if you don’t know what to look for? Customer data must be actionable or else it is just a heavy collection of wasted opportunities. What is a Customer Data Platform?

Data 86

Customer Data Insights: Best Practices for Tracking and Taking Action


As the economy continues to become more digitally-based, customer data becomes more valuable and accessible than ever. The evidence is clear —companies that use customer data insights to arm their operations teams outperform their competitors by as much as 85%.

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ABCs of Data Normalization for B2B Marketers

Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!

The Best Customer-Centric Uses of Data


Becoming customer-centric —putting the customer’s needs and interests at the center of your goals and processes—is impossible without customer data. You need customer data to track progress toward goals, deliver on promises, and continually upgrade your product.

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How to Use Social Data to Increase Sales


However, the part of social media that brings the most value is social data. More on Social Data. So what is social data? This data includes public information that users share on social media, including shares, likes, as well as demographical and biographical data, etc. .

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How to Use Customer Data: A Guide for Customer Success Teams


As customers use your product, they generate data just by going about their daily workflow. And you would be missing out on a huge opportunity if you didn’t capture that data, analyze it, and organize it. Here’s how to use customer data to deliver a better customer experience.

Data 111

Introducing the ChartMogul Subscription Data Platform

Chart Mogul

Extracting value from revenue data is a vital element in running a successful subscription business. Today, we’re excited to share the next step in the evolution of ChartMogul by launching the world’s first Subscription Data Platform. What is a subscription data platform?

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Data-Driven Marketing 101

This eBook highlights how data-driven strategies empower marketing campaigns through personalization tactics.

Eliminate data entry by your sales team


Here are some tips for satisfying your data needs without burdening your sales team. If data isn’t mandatory, it won’t be entered consistently, resulting in a useless dataset. Pros: Allows custom logic to build requirements depending on contextual data, like other fields or user profile. Although sales reps have valuable prospect data at their fingertips, remember that time spent on market research is time away from selling.

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Data: Lost in Translation


Whether you are setting up an ongoing integration or preparing for a one-time migration, there will be situations where a 'single-select' or a similar field type's data in one system is not what the other system accepts. Data Migration Data Cleanup CRM Integration Middleware

Data 61

Want to Solve CRM Adoption? Stop Counting Log-ins


CRM Adoption is also NOT C-level mandates, having admins enter the data or inputting information only to make a rep eligible to collect their commission. Automate data entry. Sync this data back to your CRM and make sure it’s available to you at any time, for any purpose.

Data 190

Why You Should Send Your CRM Your Product’s Usage Data


But what about the data specifically related to the usage of your product itself? Thankfully though it’s far from impossible to send that data to your CRM and the value is immense. Product-level data can also power lead scoring, and it can provide invaluable context for your reps.

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The 2019 Technographic Data Report for B2B Sales Organizations

In this report, ZoomInfo substantiates the assertion that technographic data is a vital resource for sales teams. In fact, the majority of respondents agree—with 72.3% reporting that technographic data is either somewhat important or very important to their organization. The reason for this is simple—sales teams value technographic data because it makes essential selling activities easier and more efficient.

Is Your Tech Stack Hindering RevOps Success?


You have trouble finding your data. Your reps either spend hours looking for a specific piece of data, or cannot access the data needed because it’s under a different team’s management. . Data is the foundation. Turn data into actionable insights.

Data 170

Do You Trust The Data In Your CRM?


Do you trust the data in your CRM? The data that guides your forecast and helps you determine the next sales action reps should take? . In a short poll held during our latest webinar , only 22% of participants responded they had “high trust” in their data.

Data 156

5 Ways to Improve CRM Adoption


If you want insights from the system, the data needs to be in there first. I can already hear the complaints… Salesperson: “I’d have more time to focus on selling if I didn’t have to enter all this data into Salesforce.”. Data Quality Matters. Clean up your data!

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4 Ways Financial Leaders Can Become More Data-Driven


Data is becoming more and more essential to remaining competitive and succeeding in any industry. However, despite the growing importance of data , many CFOs and Finance Leaders feel they’re underusing it in their roles as business leaders and advisors.

Data 63

How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns. And to begin the targeting process, marketing teams must develop an Ideal Customer Profile (ICP) with appropriate firmographic and behavioral data to ensure they’re going after the correct audience.Download this eBook to learn how to start improving your marketing team's data!

Don’t Let Your RevOps Data go to Waste


You’ve collected massive amounts of data. But the question is—how is that data improving decision-making across the company? . Sure there are data visualization dashboards that help people see and understand data. These tools may tell you what has happened and can even run models showing what is likely to happen in the future—all great insight for data analysts. 2020: The year we turn data into actionable-insights.

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A Peek Into Demandbase’s Data-Driven Field Marketing Approach


As a Field Marketer supporting the sales organization, it is critical to know the state of the business, the pipeline in each of our field territories and even drill down to an individual rep’s metrics to know how this data can drive our decision making and planning.

Data, launches, noods, and more


Some good news regarding this data—overall, DTC growth is continuing to trend upward. Be sure to check your subscriber newsletter every Monday morning so that you can kickstart the week with some fresh data on DTC growth. Know anyone who might also benefit from this data?

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How to Leverage Customer Data and Provide Better Service

Rebilly | Insights Into Subscription Billing

Running a business online means that you have access to unprecedented amounts of customer data. This, in turn, can make it harder to actually use that data (and teach your team how to, as well). The key to adopting a data-driven mindset is […].

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Embedded BI and Analytics: Best Practices to Monetize Your Data

Speaker: Azmat Tanauli, Senior Director of Product Strategy at Birst

By creating innovative analytics products and expanding into new markets, more and more companies are discovering new potential revenue streams. Join Azmat Tanauli, Senior Director of Product Strategy at Birst, as he walks you through how data that you're likely already collecting can be transformed into revenue!

Winning with Data

Tom Tunguz

There’s a new class of company that wield data to create long-term competitive advantage. TheRealReal uses this morning’s sales data to inform this afternoon’s marketing campaigns. I first saw the impact of this type of data informed decision-making at Google.

Data 130

Want to Solve SRM Adoption? Stop Counting Log-ins


CRM Adoption is also NOT C-level mandates, having admins enter the data or inputting information only to make a rep eligible to collect their commission. Automate data entry. Sync this data back to your CRM and make sure it’s available to you at any time, for any purpose.

Data 156

What to Do If You Have a Data Breach

Rebilly | Insights Into Subscription Billing

You see it all the time—news stories about huge brands that are targeted in a data breach. Small businesses are the victims of around 43% of data breaches. The post What to Do If You Have a Data Breach appeared first on Rebilly.

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Oracle unleashes cloud-based data science platform

IT World

Oracle Wednesday staked its claim in the data science platform space with the availability of the Oracle Cloud Data Science Platform. The platform, built on the foundation of acquired by Oracle in 2018, is geared for teams of data scientists working collaboratively.

Cloud 83

Buyer’s Checklist: How to Evaluate a B2B Contact Data Provider

Many organizations fail to properly evaluate vendors during the selection process. Download ZoomInfo’s data-driven eBook for guidance on effectively assessing the vendor marketplace. After reading, you’ll gain insight into the following components:

Self Service Data

Tom Tunguz

During every person’s working life, there comes a time when you have a question that could be answered by having access to the right data. Unfortunately, the time and effort required to find that data, package it the right way, and send it to an analytics or business intelligence tool present a formidable obstacle to answering the question. Interviewing data analysts as part of a year long research project, we kept hearing the same three problems things.

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10X Your Sales Pipeline with Data-Driven Coaching Insights: A Recap


In our latest webinar, “10X Your Sales Pipeline with Data-Driven Coaching Insights,” sales leaders Todd Abbott and Grace Tyson discussed how to adjust your coaching cadence and build a data-driven coaching culture to combat future uncertainty. Build a data-driven coaching culture.

Data 156

Big Data | Thinking Outside the Firewall @Meltwater

Chaotic Flow

A few months back, Gartner placed big data at the peak of its hype cycle for cloud computing , meaning most big data products are solutions looking for a problem. How does big data go from “so what” to “must have”? The Big Data Challenge.

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SaaS Metrics Refresher #8: Data Literacy

Chart Mogul

It's more important than ever to ensure that your whole team is well equipped to work with metrics and data. Reading and writing skill levels are often defined by what people can or can’t accomplish in their everyday life—we must do the same for data literacy. Key data literacy terms.

The Time-Saving Power of Intent Data for Sales

By using the power of intent data, capturing buyer interest has become more feasible for sales. Not only that, but using it will save immense time during your workflow; a win-win on all fronts.