Using Data to Run Your Sales Development Team


Last week, I talked about how to use data to run your sales development team and drive results during a live webinar. For example, the data may show that we need to do any combination of the following: Front load activities to get ahead of our plan to meet goals.

Big Brothers Big Sisters of Massachusetts Bay and InsightSquared: Paving the Way for Data-Driven Social Service


Over here at InsightSquared , we love data. Since InsightSquared also prioritizes giving back and pledges 1% of our time to help improve the Boston community our CEO, Fred, was stoked to find out BBBSMB was swimming in unactionable Salesforce data.

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The Empty Promise of Data Moats

Andreessen Horowitz

Data has long been lauded as a competitive moat for companies, and that narrative’s been further hyped with the recent wave of AI startups. So of … AI, machine & deep learning networking AI in practice all about network effects data network effects

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6 Things to Consider When Choosing a Data Provider


Data may be the lifeblood of organizations, but it seems like there’s never enough good data to go around. At Evergage, we recently undertook an extensive evaluation of our data needs, sources, functional usage, and costs across the organization. Data Needs.

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Leverage Your Organization for Best Product Decisions

Speaker: Rene Kolga, Senior Director of Product and Marketing, Nyotron

Are you data rich, but insight poor?


We like to think we’re data-driven. To support that belief, we tend to gather as much data as possible — because more data equals more insights, right? To prevent a data overload, you’ll have to hone in on the 1% of data that actually matters.

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How to Leverage Customer Data and Provide Better Service

Rebilly | Insights Into Subscription Billing

Running a business online means that you have access to unprecedented amounts of customer data. This, in turn, can make it harder to actually use that data (and teach your team how to, as well). The key to adopting a data-driven mindset is […].

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Eliminate data entry by your sales team


Here are some tips for satisfying your data needs without burdening your sales team. If data isn’t mandatory, it won’t be entered consistently, resulting in a useless dataset. Pros: Allows custom logic to build requirements depending on contextual data, like other fields or user profile. Although sales reps have valuable prospect data at their fingertips, remember that time spent on market research is time away from selling.

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A Peek Into Demandbase’s Data-Driven Field Marketing Approach


As a Field Marketer supporting the sales organization, it is critical to know the state of the business, the pipeline in each of our field territories and even drill down to an individual rep’s metrics to know how this data can drive our decision making and planning.

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5 Ways to Improve CRM Adoption


If you want insights from the system, the data needs to be in there first. I can already hear the complaints… Salesperson: “I’d have more time to focus on selling if I didn’t have to enter all this data into Salesforce.”. Data Quality Matters. Clean up your data!

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Why You Should Send Your CRM Your Product’s Usage Data


But what about the data specifically related to the usage of your product itself? Thankfully though it’s far from impossible to send that data to your CRM and the value is immense. Product-level data can also power lead scoring, and it can provide invaluable context for your reps.

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The Magic of Intent: Start Knowing The Goals of Your Users

Speaker: Terhi Hanninen, Senior Product Manager, Zalando, and Dr. Franziska Roth, Senior User Researcher, Zalando

SaaS Metrics Refresher #8: Data Literacy

Chart Mogul

It's more important than ever to ensure that your whole team is well equipped to work with metrics and data. Reading and writing skill levels are often defined by what people can or can’t accomplish in their everyday life—we must do the same for data literacy. Key data literacy terms.

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Why Salesforce Is Making Its Biggest Bet on APIs and Data Integration

Think Strategies

The move also illustrates that the real power in the market is quickly shifting to those vendors that can facilitate the most cost-effective flow of data across applications in an increasingly connected and complex world. Uncategorized APIs Data Integration Datamation MuleSoft

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Big Data | Thinking Outside the Firewall @Meltwater

Chaotic Flow

A few months back, Gartner placed big data at the peak of its hype cycle for cloud computing , meaning most big data products are solutions looking for a problem. How does big data go from “so what” to “must have”? The Big Data Challenge.

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Webinar: Capturing the Modern Customer Using Data and Personalization


The post Webinar: Capturing the Modern Customer Using Data and Personalization appeared first on ReSci We've had a busy week here at Retention Science! We hosted a webinar earlier this week, and threw an event for local eCommerce executives just last night, right here in Los Angeles.

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Reducing customer churn with data-driven messaging


Reducing short-term customer churn with data-driven messaging. Reducing long-term customer churn with data-driven messaging. Reducing short-term customer churn with data-driven messaging. Collecting customer information and tracking event data will enable you to segment your customers and ensure you only send product update emails to those for whom it is relevant. Data-driven personalized insight emails.

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Build Delightful Products with Customer Validation

Speaker: John Little, Head of Product Marketing, Centercode

Annual Plans Reduce Churn Dramatically, Data Finds


To answer Brendan's question, we gathered data from just over two and a half thousand subscription companies. That being said, this is descriptive in nature, so what’s the data say around what works and what doesn’t?

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Data Analytics Can Only Take You So Far. Confessions of a Data-driven CMO.

OpenView Labs

I am, after all, a highly data-driven CMO with a background in data science, analytics and other quantitative disciplines. But changes in today’s marketing environment are shifting the way we work with data and our expectations of what it can do. Confessions of a Data-driven CMO.

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Lessons from Gorgias: How to Close your First 1000 Customers Based Solely on Data (Video + Transcript)


Join CEO Romain Lapeyre as he walks you through how to close your first 1000 customers based solely on data. I’m Romain, I’m the founder of Gorgias, and so today we’re going to talk about how to get a thousand customers using data. We got this data.

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Winning with Data

Tom Tunguz

There’s a new class of company that wield data to create long-term competitive advantage. TheRealReal uses this morning’s sales data to inform this afternoon’s marketing campaigns. I first saw the impact of this type of data informed decision-making at Google.

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Measure the Immeasurable: Beyond Vanity Metrics

Speaker: Sari Harrison, Product Management Instructor, Product School

Self Service Data

Tom Tunguz

During every person’s working life, there comes a time when you have a question that could be answered by having access to the right data. Unfortunately, the time and effort required to find that data, package it the right way, and send it to an analytics or business intelligence tool present a formidable obstacle to answering the question. Interviewing data analysts as part of a year long research project, we kept hearing the same three problems things.

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Salesforce Field History Retention Policy: What It Means and Why You Should Care


At InsightSquared, we talk a lot about using your historical Salesforce data to expose and identify patterns from years past to dramatically improve accuracy in the present and future. So, what data is being impacted by the policy?

Taking a data driven approach to go-to-market planning with SalesSource co-founder Karan Singh

Predictable Revenue

The post Taking a data driven approach to go-to-market planning with SalesSource co-founder Karan Singh appeared first on Predictable Revenue. On this edition of The Predictable Revenue Podcast, co-host Collin Stewart welcomes the pod’s first online singing sensation: Kate Turchin, the “Cloud Security Singer.”.

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Three Keys to Success in Sales: A BDR Perspective


Articles BDR business development rep CRM crm data insightsquared sales sales analytics sales career sales development rep sales success salesforce Salesforce data sdr sfdc women in sales

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Embedded BI and Analytics: Best Practices to Monetize Your Data

Speaker: Azmat Tanauli, Senior Director of Product Strategy at Birst

Establishing Data-Driven 1:1s as a Sales Manager

OpenView Labs

Being a data-driven sales manager means, at a high level, understanding how metrics impact one another, how to approach setting goals against key performance indicators (KPIs), and how to coach to the achievement of those goals. What Data Do You Need?

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SaaS Content Marketing: What’s Really Working In 2019 [DATA]

Ryan Berg

What’s really working in SaaS content marketing in 2019? I wanted to go beyond best practices, and look at how the fastest growing SaaS companies are using content right now. I analyzed 15,729 pieces of content from the fastest growing SaaS start-ups and uncovered: The 12 most common content types, and which types generated the most backlinks (there was a pretty big gap here, with the most linked. Source. Case study Content marketing SEO

Data: Asset Relativity (and the Case of Bay Area Housing)

Andreessen Horowitz

If you’ve lived in a country like the U.S. with a pretty stable currency, you probably think about how much things “cost” in seemingly absolute terms — of the currency.

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Leveraging Data for More Impactful, Relevant Feature Development

OpenView Labs

They’re analyzing data on how users are using the software (and how they aren’t) to add a more effective channel to get customer feedback and take the guesswork out of trying to figure out what customers want and need.

Nine Companies Share 30+ Best Practices for Creating Embedded Analytics Products

The Importance of Data Integration


With today’s technology, merging data into one platform allows for immediate decisions, the ability to anticipate buying trends and recommend new products to customers, thus giving companies a competitive edge in today’s markets. How does integration help us?

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10 Ways To Optimize Your Sales Process Through Sales Data

Sales Hacker

You’re collecting all this sales data but are you really getting your best use out of it? Is your data working for you? One study found that 43% of companies gain little benefit from their data, while 23% gain nothing from their data at all. Lead data. Contact data.

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The science of sales development: how Everstring uses intent data to build pipeline

Predictable Revenue

The post The science of sales development: how Everstring uses intent data to build pipeline appeared first on Predictable Revenue - The Outbound Success Company. On this edition of The Predictable Revenue Podcast, co-host Collin Stewart welcomes Jack Veronin, Senior Sales Development Manager at EverString. We help companies grow faster with Outbound Sales.

Developing an Effective Long-Term Data Strategy for Your Company

OpenView Labs

But, it’s possible to successfully to develop an effective short and long-term data strategy. These ideas come from my conversations with our clients and learning what are the most confusing aspects when it comes to data. Data Analysts.

Driving Discovery and Experimentation in your Organization

Speaker: Teresa Torres, Product Discovery Coach, Product Talk, David Bland, Founder and CEO, Precoil, and Hope Gurion, Product Coach and Advisor, Fearless Product LLC

But to make progress, you can't let things slow to a crawl while you focus resources on gathering data. If you want to build what matters, you can't move forward blindly. This is where continuous discovery and experimentation come in.

Data-Driven Sales Enablement (In 4 Easy Steps)

OpenView Labs

While there is no easy path to creating world-class training aligned to business needs, you can put Big Data to work for learners in ways that help uncover an individual’s skill gaps and make it easy to address them using prescribed enablement. Step 3: Gather Your Data.

Use Customer Data to Add Value to Your SaaS Solution

Practical Advice on SaaS marketing

Namely, data that you can see because you’re hosting an application for lots of users. Add analysis, segment, automate, and keep it simple If you do decide to collect and publish information derived from your customers, a few tips: Make it clear that you’re only publishing aggregate data.

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PODCAST 67: How Data and Metrics Fuel Revenue and Company Growth w/ David Zwerin

Sales Hacker

We’ll walk through why sales ops are important to any organization, how data and metrics are driving growth (and how to manage those rapid changes), and we’ll take a special deep-dive into how a data-driven approach can be made accessible to any style of manager.

Digital Sales Data: The (Real) Secret to Moving Deals from Prospect to Closed

Sales Hacker

In an ideal world, 100% of your data ends up in Salesforce (or your CRM of choice). According to a recent Salesforce study , poor data hygiene costs the average business nearly 30% of its revenue, amounting to a total economic loss of a whopping $700 billion a year. Simplify Data Entry.

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Top 10 industries for monetizing data: Is yours one of them?