To Generate Pristine Data, Lock Down Your Buying Group

InsightSquared

The biggest, most underrated benefit to ABM is that it makes your data better. The better you do that, the better your data becomes, the more accounts you close, and the more pristine data you collect. It’s more difficult, but measuring them is the key to accurate data.

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Big Brothers Big Sisters of Massachusetts Bay and InsightSquared: Paving the Way for Data-Driven Social Service

InsightSquared

Over here at InsightSquared , we love data. Since InsightSquared also prioritizes giving back and pledges 1% of our time to help improve the Boston community our CEO, Fred, was stoked to find out BBBSMB was swimming in unactionable Salesforce data.

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Using Data to Run Your Sales Development Team

InsightSquared

Last week, I talked about how to use data to run your sales development team and drive results during a live webinar. For example, the data may show that we need to do any combination of the following: Front load activities to get ahead of our plan to meet goals.

Do You Trust The Data In Your CRM?

InsightSquared

Do you trust the data in your CRM? The data that guides your forecast and helps you determine the next sales action reps should take? . In a short poll held during our latest webinar , only 22% of participants responded they had “high trust” in their data.

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Embedded BI and Analytics: Best Practices to Monetize Your Data

Speaker: Azmat Tanauli, Senior Director of Product Strategy at Birst

By creating innovative analytics products and expanding into new markets, more and more companies are discovering new potential revenue streams. Join Azmat Tanauli, Senior Director of Product Strategy at Birst, as he walks you through how data that you're likely already collecting can be transformed into revenue!

6 Things to Consider When Choosing a Data Provider

InsightSquared

Data may be the lifeblood of organizations, but it seems like there’s never enough good data to go around. At Evergage, we recently undertook an extensive evaluation of our data needs, sources, functional usage, and costs across the organization. Data Needs.

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The Customer Data Platform Benefits You Should Know

Totango

Hidden inside customer data, there are many opportunities to grow and improve your brand, but what if you don’t know what to look for? Customer data must be actionable or else it is just a heavy collection of wasted opportunities. What is a Customer Data Platform?

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Are you data rich, but insight poor?

InsightSquared

We like to think we’re data-driven. To support that belief, we tend to gather as much data as possible — because more data equals more insights, right? To prevent a data overload, you’ll have to hone in on the 1% of data that actually matters.

Data 181

The Empty Promise of Data Moats

Andreessen Horowitz

Data has long been lauded as a competitive moat for companies, and that narrative’s been further hyped with the recent wave of AI startups. So of … AI, machine & deep learning networking AI in practice all about network effects data network effects

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Want to Solve CRM Adoption? Stop Counting Log-ins

InsightSquared

CRM Adoption is also NOT C-level mandates, having admins enter the data or inputting information only to make a rep eligible to collect their commission. Automate data entry. Sync this data back to your CRM and make sure it’s available to you at any time, for any purpose.

Data 181

Nine Companies Share 30+ Best Practices for Creating Embedded Analytics Products

In this 4-part series, product and technology leaders share insights for successfully going to market with a data product. Download the eBook now, and find out how you can embed analytics in your solution, from building your business case to designing and launching your product.

The Best Customer-Centric Uses of Data

Totango

Becoming customer-centric —putting the customer’s needs and interests at the center of your goals and processes—is impossible without customer data. You need customer data to track progress toward goals, deliver on promises, and continually upgrade your product.

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Is Your Tech Stack Hindering RevOps Success?

InsightSquared

You have trouble finding your data. Your reps either spend hours looking for a specific piece of data, or cannot access the data needed because it’s under a different team’s management. . Data is the foundation. Turn data into actionable insights.

Data 156

Want to Solve SRM Adoption? Stop Counting Log-ins

InsightSquared

CRM Adoption is also NOT C-level mandates, having admins enter the data or inputting information only to make a rep eligible to collect their commission. Automate data entry. Sync this data back to your CRM and make sure it’s available to you at any time, for any purpose.

Data 156

How to Use Social Data to Increase Sales

Teamgate

However, the part of social media that brings the most value is social data. More on Social Data. So what is social data? This data includes public information that users share on social media, including shares, likes, as well as demographical and biographical data, etc. .

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The Magic of Intent: Start Knowing The Goals of Your Users

Speaker: Terhi Hanninen, Senior Product Manager, Zalando, and Dr. Franziska Roth, Senior User Researcher, Zalando

It's important to know your users - what are their preferences, pain points, ultimate goals? With user research and usage data, you can get a great idea of how your users act. The tricky part is, very few users reliably act the same way every time they use your product. Join Terhi Hanninen, Senior Product Manager, and Dr. Franziska Roth, Senior User Researcher at Zalando, as they explain how they were able to reach a new level of user understanding - by taking their user research and segmenting their users by point-in-time intent. You'll leave with a strategy to change how your product team, and organization at large, understands your users.

How to Use Customer Data: A Guide for Customer Success Teams

Totango

As customers use your product, they generate data just by going about their daily workflow. And you would be missing out on a huge opportunity if you didn’t capture that data, analyze it, and organize it. Here’s how to use customer data to deliver a better customer experience.

Data 101

Eliminate data entry by your sales team

InsightSquared

Here are some tips for satisfying your data needs without burdening your sales team. If data isn’t mandatory, it won’t be entered consistently, resulting in a useless dataset. Pros: Allows custom logic to build requirements depending on contextual data, like other fields or user profile. Although sales reps have valuable prospect data at their fingertips, remember that time spent on market research is time away from selling.

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4 Ways Financial Leaders Can Become More Data-Driven

OPEXEngine

Data is becoming more and more essential to remaining competitive and succeeding in any industry. However, despite the growing importance of data , many CFOs and Finance Leaders feel they’re underusing it in their roles as business leaders and advisors.

Data 56

Data: Lost in Translation

Trujay

Whether you are setting up an ongoing integration or preparing for a one-time migration, there will be situations where a 'single-select' or a similar field type's data in one system is not what the other system accepts. Data Migration Data Cleanup CRM Integration Middleware

Data 61

Driving Discovery and Experimentation in your Organization

Speaker: Teresa Torres, Product Discovery Coach, Product Talk, David Bland, Founder and CEO, Precoil, and Hope Gurion, Product Coach and Advisor, Fearless Product LLC

If you want to build what matters, you can't move forward blindly. But to make progress, you can't let things slow to a crawl while you focus resources on gathering data. This is where continuous discovery and experimentation come in. Join Teresa Torres (Product Discovery Coach, Product Talk), David Bland (Founder, Precoil), and Hope Gurion (Product Coach and Advisor, Fearless Product) in a panel discussion as they cover how - and why - to build a culture of discovery and experimentation in your organization.

Do You Trust The Data In Your CRM?

InsightSquared

Do you trust the data in your CRM? The data that guides your forecast and helps you determine the next sales action reps should take? . In a short poll held during our latest webinar , only 22% of participants responded they had “high trust” in their data.

Data 156

Don’t Let Your RevOps Data go to Waste

InsightSquared

You’ve collected massive amounts of data. But the question is—how is that data improving decision-making across the company? . Sure there are data visualization dashboards that help people see and understand data. These tools may tell you what has happened and can even run models showing what is likely to happen in the future—all great insight for data analysts. 2020: The year we turn data into actionable-insights.

Data 131

Bio Fund III, the Year of Primary Care, Novel Coronavirus, and the Fight Over EHR Data

Andreessen Horowitz

2020: … The post Bio Fund III, the Year of Primary Care, Novel Coronavirus, and the Fight Over EHR Data appeared first on Andreessen Horowitz. bio Uncategorized big data healthcare when science becomes engineeringThis post first appeared as an issue of the a16z Bio Newsletter.

Data 55

Why You Should Send Your CRM Your Product’s Usage Data

InsightSquared

But what about the data specifically related to the usage of your product itself? Thankfully though it’s far from impossible to send that data to your CRM and the value is immense. Product-level data can also power lead scoring, and it can provide invaluable context for your reps.

Data 184

Build Delightful Products with Customer Validation

Speaker: John Little, Head of Product Marketing, Centercode

When it comes to delivering a solid product/market fit, customer validation is key. After all, you want to provide customers with a product that not only fills the need, but is delightful -- right? To get there, you need to commit to a vital blend of market research, strategy, and user testing. Join John Little, Head of Product Marketing at Centercode, as he explains a two-part approach to customer validation. First, how do you strategically identify your top product areas that need attention prior to release. And second, how do you turn user data into strategic priorities that help the right teams make the right decisions.

5 Ways to Improve CRM Adoption

InsightSquared

If you want insights from the system, the data needs to be in there first. I can already hear the complaints… Salesperson: “I’d have more time to focus on selling if I didn’t have to enter all this data into Salesforce.”. Data Quality Matters. Clean up your data!

Data 259

The RevOps Truth that Most Guides Aren’t Telling You

InsightSquared

The truth is RevOps starts with aligning your data, not your functions. . Correlating data with Outcomes. That connection is grounded in data: accurate, timely, detailed activity data that is not just logged, but analyzed and used to guide future decisions. .

Data 170

How to Leverage Customer Data and Provide Better Service

Rebilly | Insights Into Subscription Billing

Running a business online means that you have access to unprecedented amounts of customer data. This, in turn, can make it harder to actually use that data (and teach your team how to, as well). The key to adopting a data-driven mindset is […].

Data 64

Overcoming Barriers to Successful RevOps Strategy

InsightSquared

The same study reported the three most common barriers to adoption are “Inconsistent and Silo’ed Data”, “Culture” and “Resources.” . Without trusted sales data to assess the issues in the customer lifecycle, the analysis and ultimately the decisions will be flawed.

Measure the Immeasurable: Beyond Vanity Metrics

Speaker: Sari Harrison, Product Management Instructor, Product School

As a product manager, it's your job to realize your product’s vision by executing your chosen strategy. It’s also your job to deliver value to the business. Ultimately, these two outcomes are aligned so the temptation is to focus primarily on business metrics. Doing this can cause you to lose focus on the real value you are trying to achieve, in favor of moving the vanity metrics such as launches and time spent. Join Sari Harrison, Product Management Instructor at Product School, as she explains how to use immeasurable success criteria along with your more standard KPIs to deliver products that don't just get used a lot, but deliver real value.

What to Do If You Have a Data Breach

Rebilly | Insights Into Subscription Billing

You see it all the time—news stories about huge brands that are targeted in a data breach. Small businesses are the victims of around 43% of data breaches. The post What to Do If You Have a Data Breach appeared first on Rebilly.

Data 59

Eliminate the Blindspots Lurking in Your Pipeline

InsightSquared

Activity data doesn’t lie. . The data wasn’t wrong. Today less than 25% of managers trust the data in their CRM. And sadly they will be left in the dark on account data if and when reps leave the company. .

Data 170

A Peek Into Demandbase’s Data-Driven Field Marketing Approach

InsightSquared

As a Field Marketer supporting the sales organization, it is critical to know the state of the business, the pipeline in each of our field territories and even drill down to an individual rep’s metrics to know how this data can drive our decision making and planning.

Winning with Data

Tom Tunguz

There’s a new class of company that wield data to create long-term competitive advantage. TheRealReal uses this morning’s sales data to inform this afternoon’s marketing campaigns. I first saw the impact of this type of data informed decision-making at Google.

Data 130

Top 10 industries for monetizing data: Is yours one of them?

Find out which industries, use cases, and business applications are the best opportunities for data monetization. Understand what data is being monetized, who wants it, and why. Use data you already own to create new revenue sources. Download the eBook today!

Self Service Data

Tom Tunguz

During every person’s working life, there comes a time when you have a question that could be answered by having access to the right data. Unfortunately, the time and effort required to find that data, package it the right way, and send it to an analytics or business intelligence tool present a formidable obstacle to answering the question. Interviewing data analysts as part of a year long research project, we kept hearing the same three problems things.

Data 100