To Generate Pristine Data, Lock Down Your Buying Group


The biggest, most underrated benefit to ABM is that it makes your data better. The better you do that, the better your data becomes, the more accounts you close, and the more pristine data you collect. It’s more difficult, but measuring them is the key to accurate data.

Data 197

Big Brothers Big Sisters of Massachusetts Bay and InsightSquared: Paving the Way for Data-Driven Social Service


Over here at InsightSquared , we love data. Since InsightSquared also prioritizes giving back and pledges 1% of our time to help improve the Boston community our CEO, Fred, was stoked to find out BBBSMB was swimming in unactionable Salesforce data.

Data 207

Using Data to Run Your Sales Development Team


Last week, I talked about how to use data to run your sales development team and drive results during a live webinar. For example, the data may show that we need to do any combination of the following: Front load activities to get ahead of our plan to meet goals.

The Customer Data Platform Benefits You Should Know


Hidden inside customer data, there are many opportunities to grow and improve your brand, but what if you don’t know what to look for? Customer data must be actionable or else it is just a heavy collection of wasted opportunities. What is a Customer Data Platform?

Data 86

Embedded BI and Analytics: Best Practices to Monetize Your Data

Speaker: Azmat Tanauli, Senior Director of Product Strategy at Birst

6 Things to Consider When Choosing a Data Provider


Data may be the lifeblood of organizations, but it seems like there’s never enough good data to go around. At Evergage, we recently undertook an extensive evaluation of our data needs, sources, functional usage, and costs across the organization. Data Needs.

Data 195

The Empty Promise of Data Moats

Andreessen Horowitz

Data has long been lauded as a competitive moat for companies, and that narrative’s been further hyped with the recent wave of AI startups. So of … AI, machine & deep learning networking AI in practice all about network effects data network effects

Data 114

Are you data rich, but insight poor?


We like to think we’re data-driven. To support that belief, we tend to gather as much data as possible — because more data equals more insights, right? To prevent a data overload, you’ll have to hone in on the 1% of data that actually matters.

Data 181

How to Use Customer Data: A Guide for Customer Success Teams


As customers use your product, they generate data just by going about their daily workflow. And you would be missing out on a huge opportunity if you didn’t capture that data, analyze it, and organize it. Here’s how to use customer data to deliver a better customer experience.

Data 101

Eliminate data entry by your sales team


Here are some tips for satisfying your data needs without burdening your sales team. If data isn’t mandatory, it won’t be entered consistently, resulting in a useless dataset. Pros: Allows custom logic to build requirements depending on contextual data, like other fields or user profile. Although sales reps have valuable prospect data at their fingertips, remember that time spent on market research is time away from selling.

Data 131

Nine Companies Share 30+ Best Practices for Creating Embedded Analytics Products

Data: Lost in Translation


Whether you are setting up an ongoing integration or preparing for a one-time migration, there will be situations where a 'single-select' or a similar field type's data in one system is not what the other system accepts. Data Migration Data Cleanup CRM Integration Middleware

Data 61

5 Ways to Improve CRM Adoption


If you want insights from the system, the data needs to be in there first. I can already hear the complaints… Salesperson: “I’d have more time to focus on selling if I didn’t have to enter all this data into Salesforce.”. Data Quality Matters. Clean up your data!

Data 259

What to Do If You Have a Data Breach

Rebilly | Insights Into Subscription Billing

You see it all the time—news stories about huge brands that are targeted in a data breach. Small businesses are the victims of around 43% of data breaches. The post What to Do If You Have a Data Breach appeared first on Rebilly.

Data 59

Why You Should Send Your CRM Your Product’s Usage Data


But what about the data specifically related to the usage of your product itself? Thankfully though it’s far from impossible to send that data to your CRM and the value is immense. Product-level data can also power lead scoring, and it can provide invaluable context for your reps.

Data 184

The Magic of Intent: Start Knowing The Goals of Your Users

Speaker: Terhi Hanninen, Senior Product Manager, Zalando, and Dr. Franziska Roth, Senior User Researcher, Zalando

How to Leverage Customer Data and Provide Better Service

Rebilly | Insights Into Subscription Billing

Running a business online means that you have access to unprecedented amounts of customer data. This, in turn, can make it harder to actually use that data (and teach your team how to, as well). The key to adopting a data-driven mindset is […].

Data 64

A Peek Into Demandbase’s Data-Driven Field Marketing Approach


As a Field Marketer supporting the sales organization, it is critical to know the state of the business, the pipeline in each of our field territories and even drill down to an individual rep’s metrics to know how this data can drive our decision making and planning.

Introducing the Free Google Analytics Powered Heatmap: A Crazy Egg Experiment in Data Visualization

The Daily Egg

The post Introducing the Free Google Analytics Powered Heatmap: A Crazy Egg Experiment in Data Visualization appeared first on The Daily Egg. Note: We have spent the past 15 years building robust visual reporting tools for millions of websites.

Data 184

Winning with Data

Tom Tunguz

There’s a new class of company that wield data to create long-term competitive advantage. TheRealReal uses this morning’s sales data to inform this afternoon’s marketing campaigns. I first saw the impact of this type of data informed decision-making at Google.

Data 130

Driving Discovery and Experimentation in your Organization

Speaker: Teresa Torres, Product Discovery Coach, Product Talk, David Bland, Founder and CEO, Precoil, and Hope Gurion, Product Coach and Advisor, Fearless Product LLC

SaaS Metrics Refresher #8: Data Literacy

Chart Mogul

It's more important than ever to ensure that your whole team is well equipped to work with metrics and data. Reading and writing skill levels are often defined by what people can or can’t accomplish in their everyday life—we must do the same for data literacy. Key data literacy terms.

Self Service Data

Tom Tunguz

During every person’s working life, there comes a time when you have a question that could be answered by having access to the right data. Unfortunately, the time and effort required to find that data, package it the right way, and send it to an analytics or business intelligence tool present a formidable obstacle to answering the question. Interviewing data analysts as part of a year long research project, we kept hearing the same three problems things.

Data 100

Annual Plans Reduce Churn Dramatically, Data Finds


To answer Brendan's question, we gathered data from just over two and a half thousand subscription companies. That being said, this is descriptive in nature, so what’s the data say around what works and what doesn’t?

Churn 108

Crossing 100 Employees While Keeping Your Culture Intact with Liveramp and Periscope Data (Video + Transcript)


Melanie Tantingco | VP of People Operations @ Periscope Data. Please welcome Anneka Gupta, LiveRamp President, Melanie Tantingco, Periscope Data Vice President, People Operations, and Caitlin Bartley, Cred CEO.

Data 163

Build Delightful Products with Customer Validation

Speaker: John Little, Head of Product Marketing, Centercode

Data Governance: Salesforce Objects in a Lead-to-Cash Process

Sales Hacker

Reliable data is everything…. Any change to the business — whether its a simple change to your product’s pricing or packaging, or an acquisition requiring the integration of new CRM data with your existing data — means your system needs to be adapted.

Reducing customer churn with data-driven messaging


Reducing short-term customer churn with data-driven messaging. Reducing long-term customer churn with data-driven messaging. Reducing short-term customer churn with data-driven messaging. Collecting customer information and tracking event data will enable you to segment your customers and ensure you only send product update emails to those for whom it is relevant. Data-driven personalized insight emails.

Churn 77

How to Incorporate Customer Data Into Your Marketing Plan

Nimble - Sales

Data collection has become a priority for strategic marketers. By incorporating customer data into your marketing plan, you can deliver highly personalized content to the right customers at the right time.

Data 108

Salesforce Field History Retention Policy: What It Means and Why You Should Care


At InsightSquared, we talk a lot about using your historical Salesforce data to expose and identify patterns from years past to dramatically improve accuracy in the present and future. So, what data is being impacted by the policy?

Measure the Immeasurable: Beyond Vanity Metrics

Speaker: Sari Harrison, Product Management Instructor, Product School

Three Keys to Success in Sales: A BDR Perspective


Articles BDR business development rep CRM crm data insightsquared sales sales analytics sales career sales development rep sales success salesforce Salesforce data sdr sfdc women in sales

Sales 282

Yes, Google's using your healthcare data – and it's not alone

IT World

to collect patient data on millions of Americans in 21 states and across 2,600 hospitals or clinics in order to analyze it and come up with advice for better patient care and cost cutting measures. Google is working with one of the largest healthcare systems in the U.S.

Lessons from Gorgias: How to Close your First 1000 Customers Based Solely on Data (Video + Transcript)


Join CEO Romain Lapeyre as he walks you through how to close your first 1000 customers based solely on data. I’m Romain, I’m the founder of Gorgias, and so today we’re going to talk about how to get a thousand customers using data. We got this data.

Data 164

Why Salesforce Is Making Its Biggest Bet on APIs and Data Integration

Think Strategies

The move also illustrates that the real power in the market is quickly shifting to those vendors that can facilitate the most cost-effective flow of data across applications in an increasingly connected and complex world. Uncategorized APIs Data Integration Datamation MuleSoft

Data 130

Top 10 industries for monetizing data: Is yours one of them?

4 Actionable Ideas for a Data-Driven Digital Marketing Strategy


Data-driven marketing is not just an approach followed by companies, it is the basis of many successful marketing strategies. Our article today is focused on all the nitty-gritty of data-driven marketing. What is Data-Driven Marketing? Why use Data-Driven Marketing?

Data 52