Trending Articles

Beware of the Confidence of High Win Rates


Probably once a week I’ll meet with a founder of a great early-ish stage SaaS start-up. Great logo customers, great early traction, at least some capital in the bank, in a good space. And after all the good news, I’ll hear, “And we win almost every deal.”

How Predictable Revenue built its innovative Outbound Validation program with CPO Kenny MacKenzie

Predictable Revenue

A few years back,Kenny MacKenzie, Predictable Revenue’s Chief Product Officer had bootstrapped his company, Vandrico, to six figure revenue and a team of 13 people.

Building an Investor Pipeline Spreadsheet: Keep Your Funding Flowing!


As the Managing Director of Techstars NYC and investor in 120+ companies , I’ve helped dozens of early stage companies connect with investors. But all too often I’ve watched founders struggle with fundraising —- pitching the wrong deal, to the wrong investor, at the wrong time.

5+4 SaaS Marketing Tactics At First Hand That Have Worked Like A Charm


Marketing is approached differently in each industry. The audience and the platforms keep changing with the industry and the product. Particularly in the SaaS industry, it can be daunting for new business owners and marketers.

Driving Discovery and Experimentation in your Organization

Speaker: Teresa Torres, Product Discovery Coach, Product Talk, David Bland, Founder and CEO, Precoil, and Hope Gurion, Product Coach and Advisor, Fearless Product LLC

If you want to build what matters, you can't move forward blindly. But to make progress, you can't let things slow to a crawl while you focus resources on gathering data. This is where continuous discovery and experimentation come in. Join Teresa Torres (Product Discovery Coach, Product Talk), David Bland (Founder, Precoil), and Hope Gurion (Product Coach and Advisor, Fearless Product) in a panel discussion as they cover how - and why - to build a culture of discovery and experimentation in your organization.

5 Last Minute Conversion Tips Before the Holiday Season

The Daily Egg

How to Quickly Boost Conversion Rates for Your Online Store If you’re an ecommerce owner, you’re probably looking forward to the upcoming holiday season. You’re planning your marketing campaigns carefully, maybe hiring new people to help, and waiting for more traffic to come.

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Are you setting your SDRs up for failure?

Predictable Revenue

Starting out in sales as an SDR can be extremely exciting and rewarding, but also soul crushing when things don’t click.

Customer Education Best Practices for the Onboarding Phase


Onboarding is an exciting, critical phase of introductions and potential. It defines how you and your customer communicate, establish common goals, and begin the customer journey. Above all, it is an educational process.

How To Spot Illegal Reviews And Take Action


The Internet can be a very useful tool for businesses if it used correctly. While it provides companies with a channel of communication to connect with customers, it’s also far too easy for false information to be spread by those with an ax to grind.

What goes into building a high quality sales culture

Every sales team has a culture. Good ones are rare, and they take much work to establish and maintain. And we know how valuable a sales team can be to a company. We also know that having a good sales team can do wonders for the performance and culture of a business.

The Magic of Intent: Start Knowing The Goals of Your Users

Speaker: Terhi Hanninen, Senior Product Manager, Zalando, and Dr. Franziska Roth, Senior User Researcher, Zalando

It's important to know your users - what are their preferences, pain points, ultimate goals? With user research and usage data, you can get a great idea of how your users act. The tricky part is, very few users reliably act the same way every time they use your product. Join Terhi Hanninen, Senior Product Manager, and Dr. Franziska Roth, Senior User Researcher at Zalando, as they explain how they were able to reach a new level of user understanding - by taking their user research and segmenting their users by point-in-time intent. You'll leave with a strategy to change how your product team, and organization at large, understands your users.

SaaStr Podcasts for the Week with SocialChorus, Trello, Gremlin, Terminal, Guild Education, Gitlab, and Pleo — November 15, 2019


282: Michael Pryor , Co-Founder & CEO @ Trello, now Head of Trello Product with Atlassian following their recent acquisition. Kolton Andrus is the Founder & CEO @ Gremlin, the failure as a service startup finds weaknesses in your system before they cause problems.

How do Bitcoin Casinos Operate?

SaaS Metrics

Bitcoin usage in online casinos continues to attract more gamers, and more casino operators are considering incorporating it as part of its operations.


Congratulations to the 2019 Customer Success Hero Award Team Winners


In September we recognized the most innovative Customer Success teams for going above and beyond in the industry at Customer Success Summit – Team Edition in New York. Creating great experiences for customers would not be possible without all the amazing work and collaboration of teams.

The End of Cloud Computing

Andreessen Horowitz

Editor’s note: It’s Summit week at a16z, so each day we’re sharing some of our favorite talks from the last few years.

Cloud 52

Encouraging Innovation in an Established Product Culture

Speaker: Richard Cardran, Chief Creative Officer and VP Strategy, HIA Technologies

Innovation is both a process and an outcome. The best way to begin innovating your products is by innovating your internal process. We'll explore the challenges, solutions, and hands-on techniques for becoming a successful "agent of change" within a well-established product culture. We'll examine the importance of UX and user-centric feature analysis, the adaptation of Agile Methodologies to the creative process, as well as a way to drive successful culture change for setting expectations and winning approvals with cross-functional stakeholders. Innovation and Leadership go hand in hand. Join Richard Cardran, Chief Creative Officer and VP Strategy, HIA Technologies, as we assess some case studies to see how to lead with a clear strategy well-defined tactics, and an unbiased understanding of the fundamental question: "why are you innovating?"

The 14 best SaaS tools: analytics, accounting, pricing, and retention


Your subscription company should run like a well-oiled machine. Taking advantage of SaaS tools will help you accomplish this. If you aren’t using SaaS tools yet, by the end of this article you’ll understand why you should. There are a wide number of reasons why SaaS tools are taking over.

Scaling Up Sales Managers: 5 Mistakes New leaders Make (Video + Transcript)


If your SaaS business has a sales team, there’s no way to grow 100% year-over-year without also growing your sales leadership. In this talk, CircleCI VP of Revenue Jane Kim will talk about the 5 mistakes all new sales leaders make.

5 Content Optimization Tactics To Avoid Common SEO Mistakes


Any business owner knows that the success of his business lies in his ability to rank first in search results and provide engaging content to his customers. Everyone knows that there is a lot of work behind the success of appearing among the first on search engine results.

How to Optimize the Sales to Customer Success Handoff


Imagine you’re a customer. A salesperson has lavished attention on you and your every need. As a result, you’ve made a purchase. Now, you’re ready to use the new product, and you’re looking forward to seeing if it lives up to the hype. But what happens next?

Embedding Operational Reports: Everything Product Managers Should Know

Speaker: Dean Yao, Sr. Director of Product Marketing, Logi Analytics

Businesses are run with analytics - but companies continue to struggle with interpreting, analyzing, and distributing data. Operational reports help get information to the people who need it most, in formats they understand, and in a timeframe that matters. Join the webinar to learn how embedding operational reports can give your users a precisely formatted, ready-to-analyze view of their operational activities. World-class software teams are embedding operational reports to empower end users with interactive data visualizations, detailed information, and highly precise formats that can be shared via email, PDF, print, or online.

Q&A: How to Get 20/20 Foresight for Your 2020 Customer Success Planning


Q&A: How to Get 20/20 Foresight for Your 2020 Customer Success Planning. . We are in the thick of Q4 and the high-pressure budget and strategy planning season is in full swing in SaaS organizations around the globe.

How to Nurture B2B Leads in a Shorter Time Frame

OpenView Labs

B2B sales processes are complex, intertwined and lengthy. Sure, there may be the occasional quickfire conversion–but for the most part, a period of nurturing and educating each prospect is inevitable.

B2B 52

Are there any examples of a unicorn startup that was bootstrapped?


Q: Are there any examples of a unicorn startup that was bootstrapped? From the 2019 Forbes Cloud 100, here are the SaaS/Cloud “start-ups” that are bootstrapped, i.e. $0 in disclosed capital raised: Mailchimp. Closing in on $1,000,000,000 in ARR and 1,000+ employees with no outside capital raised.

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Yes, Google's using your healthcare data – and it's not alone

IT World

Google is working with one of the largest healthcare systems in the U.S. to collect patient data on millions of Americans in 21 states and across 2,600 hospitals or clinics in order to analyze it and come up with advice for better patient care and cost cutting measures.

Your 2-Part Metrics Audit for High-Value Products

Speaker: Sam McAfee, Product Development Consultant, Startup Patterns

You know what they say: what's measured improves. As product managers we're in a golden age of being able to get all sorts of metrics and run all sorts of experiments. But what are your measurements and analytics focused on? Are they really truly objective? Do they contribute to the ultimate vision of your product? And is everybody clear on that vision? Join Sam McAfee, Product Development Consultant, as he takes you through a two-part measurement audit. First, you'll learn how to make sure your measurements actually align with your product strategy. And second, you'll learn how to evaluate your culture of using measurements, so future experiments will more consistently provide high-value results.

The fiercest females in tech


Today, Rev Boston molds (and honors) the sharpest females in tech. We're also sharing Netflix passwords—plus a tribute to the man, the legend: Don Valentine. Your top subscription news. Let's share Netflix passwords. Although I don't call myself a television fanatic in any right, even I have Netflix.

How to Build a (Remote) Customer Success Team for a SaaS Company

Chart Mogul

Running a successful subscription business depends on forging strong relationships with your customers. Learn how to make customer success the source of your competitive advantage. Editor note: This article is based on a presentation Ingmar gave at SaaS Movement.

A Day In the Life of a Lead Development Manager in IT

Sales Hacker

Have you ever wondered what other salespeople’s days are like? Or wished you could see what makes them tick? We probably all have. Lucky for you this series goes behind the scenes with top salespeople to get the inside scoop. You’re welcome!).

How do venture capital firms determine when and how to help stalled or stuck portfolio companies?


Q: How do venture capital firms determine when and how to help stalled or stuck portfolio companies? It is a super interesting topic more should be written about. Most VC firms do plan for some tough times. They expect a rough quarter every 4–5 or so.

Measure the Immeasurable: Beyond Vanity Metrics

Speaker: Sari Harrison, Product Management Instructor, Product School

As a product manager, it's your job to realize your product’s vision by executing your chosen strategy. It’s also your job to deliver value to the business. Ultimately, these two outcomes are aligned so the temptation is to focus primarily on business metrics. Doing this can cause you to lose focus on the real value you are trying to achieve, in favor of moving the vanity metrics such as launches and time spent. Join Sari Harrison, Product Management Instructor at Product School, as she explains how to use immeasurable success criteria along with your more standard KPIs to deliver products that don't just get used a lot, but deliver real value.