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The Countdown to Annual 2020 is on! Check out our Amazing Speakers.


SaaStr Annual 2020 is almost here and we’ve got: 200+ speakers. 3 days of packed content. Small group mentoring with Braindates. One on one networking with Brella. Workshops for hands on learning.


How to sell if you work in a unique niche

Predictable Revenue

Just because what you are selling is unique, it doesn’t mean that it must be hard to find people who would buy it and convince them to do so. Indeed, the biggest drawback of being in a unique niche is figuring out where you stand in the product landscape and how competitive the market is.

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5 Years and 300 SaaStr Podcasts with Harry Stebbings. A Look Back.


SaaStr just crossed 300 (!) podcasts led by our good friend and family Harry Stebbings. The first one launched on March 1, 2016 with Tiago Paiva, CEO of unicorn Talkdesk: SaaStr Podcast #001: Tiago Paiva, Founder On How Talkdesk Reached $3m in Sales Without Spending $1 on Marketing.

How to Set Up and Optimize Your SaaS Sales Funnel So It Doesn’t Let You Down


Say you want to know how videos can help you increase the impact of your social media ads. You searched it on Google, found an article on a video software provider’s blog, and clicked on the headline. At the end of the post, you saw a freebie on a similar topic.

Driving Discovery and Experimentation in your Organization

Speaker: Teresa Torres, Product Discovery Coach, Product Talk, David Bland, Founder and CEO, Precoil, and Hope Gurion, Product Coach and Advisor, Fearless Product LLC

If you want to build what matters, you can't move forward blindly. But to make progress, you can't let things slow to a crawl while you focus resources on gathering data. This is where continuous discovery and experimentation come in. Join Teresa Torres (Product Discovery Coach, Product Talk), David Bland (Founder, Precoil), and Hope Gurion (Product Coach and Advisor, Fearless Product) in a panel discussion as they cover how - and why - to build a culture of discovery and experimentation in your organization.

The 4 Biggest Money Mistakes Startups Make — and How To Avoid Them


Techstars Global Network Partner Pilot provides bookkeeping and tax prep services to startups so that they can focus on their business instead of their books.

More Trending

Miro’s Andrey Khusid on the art of distributed teamwork

Inside Intercom

?. Andrey Khusid, founder and CEO of Miro , hasn’t done many interviews. In fact this is his first podcast appearance, so we were delighted late last year when he agreed to join us in the studio.

Investing in WorkBoard

Andreessen Horowitz

Running a business is hard — there are many things a team could be doing, but only a small number they should be doing. Organizations waste a lot of mental calories figuring out where to focus and trying to track … The post Investing in WorkBoard appeared first on Andreessen Horowitz.

New Book From Techstars’ General Manager, Claudia Reuter, Encourages Women to “Lean In” By Starting-Up



The Redpoint 2020 Go To Market Survey

Tom Tunguz

Go to market questions are some of the most common questions startups discuss in board meetings. This is especially true around the end of year because many companies develop their financial plans. To help startups understand how their go to market teams compare to peers, Redpoint has constructed a survey. You can find the survey here. The survey will answer questions like: How does the sales team structure differ by stage? by target buyer? by price point?

The Magic of Intent: Start Knowing The Goals of Your Users

Speaker: Terhi Hanninen, Senior Product Manager, Zalando, and Dr. Franziska Roth, Senior User Researcher, Zalando

It's important to know your users - what are their preferences, pain points, ultimate goals? With user research and usage data, you can get a great idea of how your users act. The tricky part is, very few users reliably act the same way every time they use your product. Join Terhi Hanninen, Senior Product Manager, and Dr. Franziska Roth, Senior User Researcher at Zalando, as they explain how they were able to reach a new level of user understanding - by taking their user research and segmenting their users by point-in-time intent. You'll leave with a strategy to change how your product team, and organization at large, understands your users.

Session Registration for 2020 SaaStr Annual Going Live for our Equality, Inclusion and Balance Program Now


We’re getting close! Our agenda is finished for 2020 SaaStrAnnual March 10-11-12, and it’s epic! The CEOs and CXOs of Box, Zoom, Pagerduty, Squarespace, Coupa, Zapier, Mixmax, Gainsight, Github, Stack Overflow, Figma, Shopify, Dropbox and so many other leaders!!

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Cold Emailing Executives: 10 Phrases to Avoid at All Costs

Sales Hacker

We all get a lot of emails. But if you ask anyone who has had a “C” or a “VP” at the front of their title, you’ll quickly learn that most modern executives face a firehose of sales reps, recruiters, marketers, and pick-your-brain-over-coffee-ers making direct requests for their time every day.

The Promise of Cloud-Native Games

Andreessen Horowitz

Much of the buzz around cloud gaming has centered on its potential to “kill the console”—to remove the need for local hardware to play games. But the ongoing focus on hardware fails to grasp cloud gaming’s true potential.

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What should you evaluate when choosing a new software for the company?


Encouraging Innovation in an Established Product Culture

Speaker: Richard Cardran, Chief Creative Officer and VP Strategy, HIA Technologies

Innovation is both a process and an outcome. The best way to begin innovating your products is by innovating your internal process. We'll explore the challenges, solutions, and hands-on techniques for becoming a successful "agent of change" within a well-established product culture. We'll examine the importance of UX and user-centric feature analysis, the adaptation of Agile Methodologies to the creative process, as well as a way to drive successful culture change for setting expectations and winning approvals with cross-functional stakeholders. Innovation and Leadership go hand in hand. Join Richard Cardran, Chief Creative Officer and VP Strategy, HIA Technologies, as we assess some case studies to see how to lead with a clear strategy well-defined tactics, and an unbiased understanding of the fundamental question: "why are you innovating?"

Customer Success: Roles Within a B2B Enterprise


When customers succeed using your product, your enterprise succeeds. To accomplish that, you need a well-structured customer success team with clearly defined roles within the company.

Are there too many VC dollars seeking too few viable business opportunities in 2020?


Q: Are there too many VC dollars seeking too few viable business opportunities in 2020? Of course not. On the one hand, to any of this that have been doing this for a while, there are a ton of new funds in market (1,000+ new funds since 2016!)

The Ultimate Guide to Using Customer Testimonials to Boost Sales

Chart Mogul

People don’t trust brands, they trust other people. That doesn’t make brands powerless — customer testimonials are a powerful weapon they have at their disposal. However, a generic insincere endorsement is as good as not using any.

Explaining AI

Andreessen Horowitz

From movie recommendations to medical diagnoses, people are increasingly comfortable with AI making recommendations, or even decisions. However, AI often inherits bias from the datasets that train it, so how do we know we can trust it?

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Embedding Operational Reports: Everything Product Managers Should Know

Speaker: Dean Yao, Sr. Director of Product Marketing, Logi Analytics

Businesses are run with analytics - but companies continue to struggle with interpreting, analyzing, and distributing data. Operational reports help get information to the people who need it most, in formats they understand, and in a timeframe that matters. Join the webinar to learn how embedding operational reports can give your users a precisely formatted, ready-to-analyze view of their operational activities. World-class software teams are embedding operational reports to empower end users with interactive data visualizations, detailed information, and highly precise formats that can be shared via email, PDF, print, or online.

The Coming Death of the Cold Sales Call (2 Reasons Cold Outreach Is Changing Forever)

Sales Hacker

Audio cassettes. CRT TVs. Typewriters are all extinct. Unless they’re displayed as novelties, these achievements of communication have all disappeared from their once prominent role. Soon, there will be one more you can add to that growing dustbin of history: The cold sales call.

Customer Delight vs Customer Satisfaction: How These Two Concepts Work Together


Satisfaction is practical. Delight is emotional. That is the big difference in the customer delight vs customer satisfaction divide. One achieves what was expected, the other delivers additional value.

SaaStr Podcast for the Week with Automation Anywhere and Algolia — January 17, 2020


Ep: 299: Yousuf Khan is the Chief Information Officer @ Automation Anywhere, the only web-based and cloud-native RPA platform. To date, Automation Anywhere has raised over $840m in financing from Salesforce Ventures, Workday, General Atlantic and NEA, to name a few.

How to Redesign Your Website Without Affecting SEO


Thinking about redesigning a website or migrating to new CMS?? Do you know that redesigning can be critical? Yes, only when done, wrongly!! . It can affect your website’s organic traffic. . Obtaining organic traffic is a tough job, though.

Your 2-Part Metrics Audit for High-Value Products

Speaker: Sam McAfee, Product Development Consultant, Startup Patterns

You know what they say: what's measured improves. As product managers we're in a golden age of being able to get all sorts of metrics and run all sorts of experiments. But what are your measurements and analytics focused on? Are they really truly objective? Do they contribute to the ultimate vision of your product? And is everybody clear on that vision? Join Sam McAfee, Product Development Consultant, as he takes you through a two-part measurement audit. First, you'll learn how to make sure your measurements actually align with your product strategy. And second, you'll learn how to evaluate your culture of using measurements, so future experiments will more consistently provide high-value results.

Game Design, Not Gamification, for Great Products

Andreessen Horowitz

Forget gamification. If you want to make software that feels like play, rather than work, it requires tapping into deeper, more intrinsic motivations. And that’s where the principles of game design come in.

Sales Brief: Cursing at your prospect, B2B hunting, failing startups, & more

The state of sales isn't as dire as the title suggests. In fact, this week Linkedin published an article that reveals using curse words during a sales call could actually help you close the deal!

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ChurnZero Leverages LinkedIn Sales Navigator’s “Data Validation” to Improve Customer Data


ChurnZero Leverages LinkedIn Sales Navigator’s “Data Validation” to Improve Customer Data . New feature mitigates churn risk by flagging customer job changes. .

Data 66

How much should you pay a salesperson?


Q: How much should you pay a salesperson? Three ways to simplify the answer here, especially in the early days: In the end, in base salary AND commission, most sales reps take home about 20%-25% of what they close in first year deal value.

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Measure the Immeasurable: Beyond Vanity Metrics

Speaker: Sari Harrison, Product Management Instructor, Product School

As a product manager, it's your job to realize your product’s vision by executing your chosen strategy. It’s also your job to deliver value to the business. Ultimately, these two outcomes are aligned so the temptation is to focus primarily on business metrics. Doing this can cause you to lose focus on the real value you are trying to achieve, in favor of moving the vanity metrics such as launches and time spent. Join Sari Harrison, Product Management Instructor at Product School, as she explains how to use immeasurable success criteria along with your more standard KPIs to deliver products that don't just get used a lot, but deliver real value.