SaaStr

APRIL 6, 2020

I wrote an early SaaStr post way back in 2013 on my “Year of Hell” as a SaaS CEO in 2008. In 2013, we were just 2 years removed from the real recovery from ’08-’09.

Cloud 268

Cloud Trends Scaling Revenue 268

The Daily Egg

APRIL 2, 2020

When visiting your site, a user decides whether to hit the “back button” within milliseconds. That’s right, milliseconds. Your homepage is your only chance to get them to stay on your site and become a customer.

233

233

The Daily Egg

MARCH 30, 2020

Ecommerce has changed a lot. But where is it going? What trends should you be focused on so you business isn’t left behind? You need to be well-versed in the latest ecommerce trends, which are often a result of advancements in technology and changes in consumer preferences and behavior.

Trends 253

Trends Branding Technology Business 253

Tom Tunguz

APRIL 1, 2020

What’s going on in Startupland? Venture rounds are closing. We’ve seen seeds, As, Bs, and growth rounds in the past few weeks. And round announcements continue. Valuations are coming down a bit, but they are all over the map.

Headcount 176

Headcount Government Innovation Consulting 176

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The landscape of startup financing is changing. Learn why SaaS founders are turning to debt capital options like revenue-based financing.

Finance

InsightSquared

APRIL 1, 2020

Perspective is everything when assessing your sales performance, especially during unprecedented times. While it’s important to keep your focus ahead, it is equally important to reflect on past results to better evaluate where you are headed.

Forecasting 156

Forecasting Business Metrics Trends 156

SaaStr

APRIL 3, 2020

Things are so crazy right now, and beyond that, the pace of change is almost incomprehensible. Zoom has grown 20x in usage in a little more than a month. But at the same time, we added 6,000,000 new to the unemployment rolls. SaaS for some industries is being decimated in just a week or two.

Company Culture 235

Company Culture Cloud B2B Business 235

Tom Tunguz

APRIL 2, 2020

With all the breaking news every hour, I found myself looking for a longer-term perspective on the world. I read a book that fit the bill: Peter Zeihan’s Disunited Nations is a political economy book, a sort of Guns, Germs, and Steel for the future.

Transportation 131

Transportation Government Strategy Marketing 131

InsightSquared

MARCH 31, 2020

Ask any sales leader what their forecast is and where they are relative to that number, and they can tell you with precision. But once you have your number, what do you do with it? So much is made of delivering a trusted sales forecast , but few look beyond this critical juncture.

Forecasting 156

Forecasting Sales Engagement Data 156

Predictable Revenue

APRIL 2, 2020

Part of growing a company is growing a sales team. But, what about those organizations that never plan to build and grow a robust sales infrastructure? How do those companies grow their bottom line?

Revenue 141

Revenue Sales 141

Speaker: Teresa Torres, Product Discovery Coach, Product Talk, David Bland, Founder and CEO, Precoil, and Hope Gurion, Product Coach and Advisor, Fearless Product LLC

If you want to build what matters, you can't move forward blindly. But to make progress, you can't let things slow to a crawl while you focus resources on gathering data. This is where continuous discovery and experimentation come in. Join Teresa Torres (Product Discovery Coach, Product Talk), David Bland (Founder, Precoil), and Hope Gurion (Product Coach and Advisor, Fearless Product) in a panel discussion as they cover how - and why - to build a culture of discovery and experimentation in your organization.

Data

SaaStr

APRIL 1, 2020

Many of you will come under a lot of pressure these days to pause accounts, to downgrade accounts, and more. It’s challenging almost everywhere. And even where it isn’t, there are at least big pockets of customers under severe stress. Should you let folks easily downgrade?

Churn 245

Churn Customer Success Retention Pricing 245

The Daily Egg

MARCH 30, 2020

Are you looking for landing page examples? The landing page is probably one of the most important pages on your website. A slight change in your conversion rate could mean a world of difference between struggling with payroll or sipping a mojito at the beach.

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Practical Advice on SaaS marketing

APRIL 1, 2020

I’ll be honest. Never did I think I’d ever write an article with a headline like that. Most of the time I’m writing about situations I’ve seen before – sometimes many times before. This is not one of those times. But I have learned a lot over the last few weeks.

Benchmarks 148

Benchmarks Communication Finance Education 148

Cobloom

APRIL 6, 2020

This is a guest post from Kate Harvey, the Content & Search Marketing Manager at Chargify , a product that helps manage and grow subscription-based businesses that collect recurring revenue. Want to learn more? Join a demo or start using Chargify for free. Reduce churn. Increase revenue.

Customer Success 74

Customer Success Churn Subscription Branding 74

Speaker: Terhi Hanninen, Senior Product Manager, Zalando, and Dr. Franziska Roth, Senior User Researcher, Zalando

It's important to know your users - what are their preferences, pain points, ultimate goals? With user research and usage data, you can get a great idea of how your users act. The tricky part is, very few users reliably act the same way every time they use your product. Join Terhi Hanninen, Senior Product Manager, and Dr. Franziska Roth, Senior User Researcher at Zalando, as they explain how they were able to reach a new level of user understanding - by taking their user research and segmenting their users by point-in-time intent. You'll leave with a strategy to change how your product team, and organization at large, understands your users.

Data

Predictable Revenue

MARCH 30, 2020

Anyone will tell you that grabbing buyer attention is key. But successful sales reps will likely tell you that keeping buyer attention is even more essential. But how do you maintain relatability in a high-tech world that feels increasingly impersonal?

Revenue 141

Revenue Sales 141

SaaStr

APRIL 5, 2020

Everyone’s gone into War Mode of some sort. If you are one of the SaaS companies that is “benefitting” from the current crazy environment, you’re overloaded. If you are one of the SaaS companies that is in one of the hardest-hit categories (travel, events, housing, etc.)

Company Culture 207

Company Culture Leadership Travel Churn 207

The Daily Egg

MARCH 30, 2020

To really gauge your website’s standing, you need to know how to do a full website analysis—including SEO, page speed, competitive analysis, and UX. The post Website Analysis: Our 4-Step Process Plus the Tools and Examples You Need to Get Started appeared first on The Daily Egg.

User Experience 210

User Experience 210

Andreessen Horowitz

MARCH 31, 2020

Nobody ever wants to do layoffs. Laying your employees off is one of the hardest things you do as a leader. But remember, however badly you feel about it, your issues are small compared to those of the impacted employees.

Management 95

Management 95

Speaker: Richard Cardran, Chief Creative Officer and VP Strategy, HIA Technologies

Innovation is both a process and an outcome. The best way to begin innovating your products is by innovating your internal process. We'll explore the challenges, solutions, and hands-on techniques for becoming a successful "agent of change" within a well-established product culture. We'll examine the importance of UX and user-centric feature analysis, the adaptation of Agile Methodologies to the creative process, as well as a way to drive successful culture change for setting expectations and winning approvals with cross-functional stakeholders. Innovation and Leadership go hand in hand. Join Richard Cardran, Chief Creative Officer and VP Strategy, HIA Technologies, as we assess some case studies to see how to lead with a clear strategy well-defined tactics, and an unbiased understanding of the fundamental question: "why are you innovating?"

Innovation

Sales Hacker

MARCH 30, 2020

Nearly every small to mid-size startup has the same foundational gaps that stand in the way of RevOps excellence. It’s not uncommon in startup sales to see a new operations hire (usually a junior sales operations analyst or manager) work tirelessly for months or years with little to show for it.

Data 80

Data Startup Communication B2B 80

Cobloom

MARCH 30, 2020

As your startup begins to grow beyond its founding team, every new hire fundamentally changes the company DNA, and it becomes increasingly important to take a strategic, systematic approach to hiring: Choose the first 10 employees very carefully, as they determine the next 100.

Startup 77

Startup 77

SaaStr

APRIL 2, 2020

Q: Based on what is going on in the world right now (coronavirus), is this the right time to ask businesses to outsource? Should I keep my cold calling team? What will be the best marketing strategy?

Scaling 203

Scaling Leadership Customer Success Strategy 203

The Daily Egg

APRIL 1, 2020

LnkedIn is amazing. When it comes to networking with professionals, there is simply no better place to hang out. Not Snapchat. Not Facebook. Not Instagram. LinkedIn is the professional’s jam. LinkedIn is a great place to attract business users who are serious about their stuff.

Social Media 195

Social Media Business 195

Speaker: Dean Yao, Sr. Director of Product Marketing, Logi Analytics

Businesses are run with analytics - but companies continue to struggle with interpreting, analyzing, and distributing data. Operational reports help get information to the people who need it most, in formats they understand, and in a timeframe that matters. Join the webinar to learn how embedding operational reports can give your users a precisely formatted, ready-to-analyze view of their operational activities. World-class software teams are embedding operational reports to empower end users with interactive data visualizations, detailed information, and highly precise formats that can be shared via email, PDF, print, or online.

Data

Andreessen Horowitz

MARCH 31, 2020

This is the next cycle (Q1 2020) of Hustlin’ Tech , a podcast series (from the a16z Podcast) about technology platforms that create opportunities for people.

Technology 82

Technology Healthcare 82

Sales Hacker

APRIL 6, 2020

Is it wrong to “sell” in times of uncertainty or turbulence? What is the appropriate or preferred way of reaching out to a customer or prospect during a global crisis? In the face of COVID-19, these types of questions are popping up all over social media.

Social Media 60

Social Media Communication Market Segmentation Sales 60

Totango

MARCH 31, 2020

COVID 19 has forced businesses to quickly adapt and explore new ways of working. Leaders need to act fast and act now to ensure your team and business can navigate through the change.

Leadership 73

Leadership Business Innovation Communication 73

SaaStr

APRIL 1, 2020

Q: Are great salespeople born or made? I think they are made in SaaS — but made early. By that, I mean the best SaaS professionals and managers I know have a variety of approaches and temperaments. Some have a very intellectual approach to sales. Some shoot a lot from the hip.

Technology 196

Technology Management Sales 196

Speaker: Sam McAfee, Product Development Consultant, Startup Patterns

You know what they say: what's measured improves. As product managers we're in a golden age of being able to get all sorts of metrics and run all sorts of experiments. But what are your measurements and analytics focused on? Are they really truly objective? Do they contribute to the ultimate vision of your product? And is everybody clear on that vision? Join Sam McAfee, Product Development Consultant, as he takes you through a two-part measurement audit. First, you'll learn how to make sure your measurements actually align with your product strategy. And second, you'll learn how to evaluate your culture of using measurements, so future experiments will more consistently provide high-value results.

Metrics

The Daily Egg

APRIL 1, 2020

Our blog at Crazy Egg generates hundreds of thousands of visitors every month. But none of that matters if we don’t convert that traffic into emails, trial, and customers. By optimizing content for conversions, blogs can have a huge impact on our businesses.

Business 185

Business 185

Andreessen Horowitz

APRIL 2, 2020

Since social distancing measures were first put in place, time spent gaming has gone up—way up. According to a recent report by Verizon, video game usage in the U.S. has risen 75 percent during peak hours.

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72

Sales Hacker

APRIL 3, 2020

This video training was originally presented at the 2019 Sales Hacker Success Summit. In it, Founder of Sales DNA , Josh Braun , shows you how to diffuse objections and close the deal. What You’ll Learn. Why people raise objections. The problem with overcoming objections. The cause of the problem.

Finance 69

Finance Interviewing Pricing Sales 69