Trending Articles

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Dear SaaStr: Is It Normal for a Founder CEO to End Up With Just 10% Equity?

SaaStr

Dear SaaStr: Is It Normal for a Founder CEO to End Up With Just 10% Equity? Yes. Roughly speaking, this is what generally will happen after 3 rounds of traditional venture capital. If the company sells 15–20% in each round, and 15–20% is reserved for employees, that typically will leave 15–25% for the founders in total. Q4 2023 Median primary round dilution: ⚪️ Seed: 19.9% ?

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Targeted Email Marketing: Benefits, Methods, and Examples

User Pilot

Targeted email marketing is the secret ingredient that every SaaS needs in order to make email an effective channel But how can you implement it in a way that improves product engagement and drives business growth? In this article, we’ll explore the benefits of targeted email marketing in SaaS, how to segment your audience for more impactful campaigns and go through practical steps to set up and optimize your targeted email marketing efforts.

Marketing 103
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Nobody Knows : Steel & Blockchains

Tom Tunguz

Asking “What problems do blockchains solve?” is like asking “What problems does steel solve over, say, wood?” Blockchain networks are a new construction material for building a better internet. This section in Read Write Own , Chris Dixon’s book, has been bouncing in my brain for the last few weeks. Very few people know whether today’s apps are built with, just as they don’t consider the construction materials of their office building.

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Clouded Judgement 2.16.24 - Jan Green Shoots + CPI

Clouded Judgement

Every week I’ll provide updates on the latest trends in cloud software companies. Follow along to stay up to date! Subscribe now January Green Shoots A couple key software players have given us commentary in their Q4 earnings report (quarter ending December) that January (the first month of Q1) saw some green-shoots. Could this be the sign of a slow rebound?

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Guide to Business Writing

Everything you need to know about better business writing in one place. This is a complete guide to business writing — from a clear business writing definition to tips on how to hone your business writing skills.

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The Dynamic Nature of Your ICP

Predictable Revenue

An ICP comprehensively describes your perfect customer, the ideal fit for your offerings, and future long-term partnerships. The post The Dynamic Nature of Your ICP appeared first on Predictable Revenue.

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How to Create a Decent One-Page Local Business Site in the Face of the Google Website Shutdown

The Moz Blog

Nothing could be worse for a business than existing customers thinking you no longer exist. With millions of Google Business Profile websites being shut down, Miriam Ellis outlines your options for a free/cheap replacement site, with tons of tips for making a strong 1-page presence.

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Finding the Best Automated Billing Software for Small Businesses

Subscription Flow

If you are on the lookout for automated billing software for small businesses, this is the blog for you to read. In today’s world, having automated billing software is of immense importance because most SaaS companies are growing at an impossibly fast rate due to the various technological booms that are taking place around the world. This makes having such software a key way for you to continue to harness your growth with an eye on the future.

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Investing in Tigris

Andreessen Horowitz

The traditional clouds (AWS, GCP, and Azure) are getting dated. They continue to be the standard for the vast majority of cloud workloads, of course, but they are built around a set of operational practices that were more relevant a decade ago. Lately, we’ve seen the rise of a number of hosting platforms that are better aligned with modern development practices.

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Drop-Off Rate: What Is It and How to Reduce It?

User Pilot

The drop-off rate is one of the key product metrics to track to improve the customer experience. This article explains: What drop-off rate is. Why it’s important to measure it. How to calculate it. How to reduce it. Let’s dive right in! TL;DR The drop-off rate is the percentage of users who start an action or process but don’t complete it.

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The Big Payoff of Application Analytics

Outdated or absent analytics won’t cut it in today’s data-driven applications – not for your end users, your development team, or your business. That’s what drove the five companies in this e-book to change their approach to analytics. Download this e-book to learn about the unique problems each company faced and how they achieved huge returns beyond expectation by embedding analytics into applications.

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Tech and Startups Have Changed. Do Founders Still Come Last?

SaaStr

So the other day I did a 20VC with Harry Stebbings, and one of the topics that came up was the Hopin founder ‘s $100m+ secondary that the CEO took out of the company. While the company is still around, the Hopin product was subsequently sold for pennies on the dollar to RingCentra l. And in fact, the product was already in decline by the time the CEO took $100m+ out.

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How to Speed Up a Technical Audit Execution for Faster SEO Growth [Free Templates]

The Moz Blog

Move the needle faster, get quicker SEO buy-in, and show strategic improvements with Dhanya’s technical SEO audit tips and templates.

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Two BIG Reasons Your Prospecting Isn’t Working

Sales Hacker

Your sales team doesn’t have time for efficiency blockers in a competitive, fast-paced market. Even if you’ve defined your ICP and created a targeted list of prospects, you may still find that your prospecting isn’t generating impactful results. Stale data and lack of differentiation could be two major culprits. Learn how these factors impact your prospecting, and what you can do to yield better outcomes in sales. #1: Your Prospect Data Isn’t Accurate The Importance of Accurate Data in Prospecti

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What You Need to Know About the TikTok Creativity Program

Buffer Resources

Whether you’ve just made your first $100 or crossed the $100,000 mark, monetization is an ever-evolving part of your journey as a creator, thanks to platforms constantly innovating new ways to pay – and TikTok is no exception. The platform introduced the TikTok Creativity Program to address issues with the (now defunct) TikTok Creator Fund, designed to reward creators for their high-quality and original content.

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6 Reasons Why Your Integrated Payments Strategy Could Fail

If you're in the software industry grappling with integrating payments into your business model, understanding where others have stumbled can be a game-changer for your revenue goals. Discover 6 key reasons behind the struggles many face. The challenge goes beyond the technicalities of integrating a payment system; it delves into the strategic oversight of revenue shares, negotiations with payment providers, and the full exploitation of potential revenue streams.

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Drop-Off Analysis: How to Find Friction Points

User Pilot

How do you conduct drop-off analysis to identify friction points in the user journey ? This is the main question we cover in the article, so if you’re after the answer, you’re in the right place. Let’s get right to it! TL;DR The drop-off rate is the percentage of users who don’t complete an action or process. To calculate it, divide the number of users who finished the activity by the number of those who started.

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Dear SaaStr: When Is It Too Soon to Target Enterprise Customers in SaaS?

SaaStr

Dear SaaStr: When Is It Too Soon to Target Enterprise Customers in SaaS? It too soon to target enterprise clients when you can’t support their needs 90 days after you close them. It’s sort of OK in the enterprise to promise features and functionality that are sort of there … so long as you deliver them fairly promptly after the deal closes. In fact, it happens all the time.

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CRISPR by Design with Ben Oakes

Andreessen Horowitz

Scribe Therapeutics cofounder and CEO Ben Oakes joins a16z Bio + Health founding general partner Vijay Pande. In this episode, Ben traces his journey from PhD student to pioneering CEO in genome editing. Ben discusses his early exposure to CRISPR technologies, his hands-on experience of transforming these bacterial immune systems into “genome editing scalpels,” and the founding of Scribe.

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Introducing WIN: “Warm Intro Navigator” by GTMfund & Cabal

Sales Hacker

Referrals are the lifeblood of sales. They convert better than any other sales channel and afford a more natural and authentic sales process. 84% of all buying decisions start with a referral. However, they don’t happen as much as they should. Too often, an investor, advisor, or friend could have made the difference between closed-lost and closed-won, but they simply weren’t aware.

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Driving Growth, Customer Satisfaction, and Retention through Usage-Based Pricing

As companies strive to boost revenue, deliver customer value, and stay competitive, they are increasingly embracing the potential of usage-based pricing.

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How I’ve Used Speaking to Develop a Sales Funnel With a 10-25% Conversion Rate

Buffer Resources

Most marketing advice you hear today revolves around online media: how to make short, quippy social media posts or write great emails and blog posts that attract clients, for example. Undoubtedly, these forms of marketing are valuable and have their place. But something also gets lost when you solely focus on those channels. In fact, I’ve found the most success in growing my PR and coaching business by focusing on marketing approaches that rely on verbal communication, direct contact with

Scale 72
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7 Best SaaS Funnel Analysis Tools in 2024

User Pilot

Having funnel analysis tools that provide comprehensive analytical insights about where and why users drop off will solidify your business’s competitiveness in the long term. In this article, we’ve compiled our favorite software and conducted an in-depth review for each, highlighting their main analytics features and pricing. TL;DR Funnel analytics refers to the analysis of events across all stages of every customer journey.

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The Thing Is, Maybe 10%-15% of Venture-Backed Startups Are Still Running the 2021 Playbook. In 2024.

SaaStr

Reaching social media, tech press, and blog posts you’d think everything was about efficiency. Heck, the 5 Interesting Learning series on SaaStr is all about efficiency. And for many in SaaS, especially those that sell mainly to startups and tech, it’s often been a rough 2 years. With no more funding coming, and growth way down. So can you pay less these days?

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How Do You Know You Are Ready to Implement User Onboarding With the Help of UserGuiding?

Inturact

Implementing an effective user onboarding process is pivotal for any SaaS product, acting as the bridge between user acquisition and user retention. In this era of digital solutions, tools like UserGuiding have emerged as essential assets for companies aiming to streamline their onboarding experiences.

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Addressing Top Enterprise Challenges in Generative AI with DataRobot

The buzz around generative AI shows no sign of abating in the foreseeable future. Enterprise interest in the technology is high, and the market is expected to gain momentum as organizations move from prototypes to actual project deployments. Ultimately, the market will demand an extensive ecosystem, and tools will need to streamline data and model utilization and management across multiple environments.

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Join Me for a Chat with Nick Mehta: How To Prevent Your Customer Success Team from Getting the Axe

Kellblog

Just a quick post to invite people to join a chat that I’m having with my old friend Nick Mehta from GainSight in just a few days — on Thursday, February 22nd at 1:00 PM Pacific time — entitled How to Prevent Your Customer Success Team from Getting the Axe. The event came as a result of Nick reading this Kellblog post, The One Question to Ask Before You Blow Up Your Customer Success Team , which led to a conversation about it.

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How Volatile Are Search Results? — Whiteboard Friday

The Moz Blog

How volatile are organic search rankings day to day? Tom dives into data he captured using STAT to answer this question.

Data 99
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Top 7 Salesforce Email Integrations You Need

User Pilot

What Salesforce email integrations do you need to effectively engage users and streamline your processes for better efficiency? Our quick guide explores 7 such integrations, so if you’re after an answer, you’re in the right place! Let’s dive in! TL;DR Salesforce is a leading CRM platform designed to enhance customer relationships and drive sales growth.

Cloud 105
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SaaStr on Lenny’s Podcast: How To Build a World-Class Sales Organization

SaaStr

Lenny’s substack on product has over 600,000 subscribers (!) and Lenny asked us to join his podcast to talk about building a sales team — from the perspective of a product-first founder or exec. It was a pretty strong conversation and we took a lot of our learnings over the years and focused on how to learn to do sales right if you come from a product-first background: It’s good.

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How to Deliver a Modern Data Experience Your Customers Will Love

In embedded analytics, keeping up with the pace of innovation is challenging. Download Qrvey's guide to ensure your analytics keep pace so you can solve your user's biggest challenges, delight them, and set your product apart from the competition. The guide outlines how to use embedded analytics to: Increase user satisfaction Go to market faster Create additional opportunities to monetize your product It also shares what to look for to ensure your embedded analytics are keeping up with the lates

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GTM 82: Use These Sales Negotiation Tactics to Win with Richard Harris

Sales Hacker

Helping founders with GTM Strategies and teaching sales reps how to earn the right to ask questions, which questions to ask, and when is the primary driver for Richard Harris. He brings 20+ years of experience, having done all the roles – SDR, AE, Manager, Director, VP of Sales, and Director of Sales Ops – to the table. His client list includes Zoom, Salesforce, Gainsight and 80+ SaaS start-ups.

Sales 67
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How to ensure a successful user onboarding implementation with Appcues

Inturact

You're already familiar with Appcues — a tool that promises to streamline and enrich the user experience. However, selecting this tool is merely the first step in a larger, more crucial strategy. This blog is dedicated to unraveling the layers of effective Appcues implementation, ensuring that your investment translates into tangible results for your product.

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YouTube is Our Highest-Converting Channel Thanks to Micro-Influencers: Here’s Our Strategy

Buffer Resources

My company, Galan Leather Co. , sells a fairly niche product: handmade leather and wood writing accessories, plus other craft goods that writing and stationery enthusiasts will appreciate. Because of that, we’ve found that the most effective way to market to our audience is via very niche channels: specifically, micro-influencers on YouTube. Given our products’ aesthetic appeal, you may think Instagram would be the way to go.