INDUSTRY INSIGHTS YOUR PEERS ARE READING
Running a successful subscription business depends on forging strong relationships with your customers. Learn how to make customer success the source of your competitive advantage. Editor note: This article is based on a presentation Ingmar gave at SaaS Movement. MORE
Editor’s note: It’s Summit week at a16z, so each day we’re sharing some of our favorite talks from the last few years. MORE
Q: Are there any examples of a unicorn startup that was bootstrapped? From the 2019 Forbes Cloud 100, here are the SaaS/Cloud “start-ups” that are bootstrapped, i.e. $0 in disclosed capital raised: Mailchimp. Closing in on $1,000,000,000 in ARR and 1,000+ employees with no outside capital raised. MORE
Today, Rev Boston molds (and honors) the sharpest females in tech. We're also sharing Netflix passwords—plus a tribute to the man, the legend: Don Valentine. Your top subscription news. Let's share Netflix passwords. Although I don't call myself a television fanatic in any right, even I have Netflix. MORE
B2B sales processes are complex, intertwined and lengthy. Sure, there may be the occasional quickfire conversion–but for the most part, a period of nurturing and educating each prospect is inevitable. MORE
Q: How do venture capital firms determine when and how to help stalled or stuck portfolio companies? It is a super interesting topic more should be written about. Most VC firms do plan for some tough times. They expect a rough quarter every 4–5 or so. MORE
Probably once a week I’ll meet with a founder of a great early-ish stage SaaS start-up. Great logo customers, great early traction, at least some capital in the bank, in a good space. And after all the good news, I’ll hear, “And we win almost every deal.” MORE
A few years back,Kenny MacKenzie, Predictable Revenue’s Chief Product Officer had bootstrapped his company, Vandrico, to six figure revenue and a team of 13 people. MORE
The Internet can be a very useful tool for businesses if it used correctly. While it provides companies with a channel of communication to connect with customers, it’s also far too easy for false information to be spread by those with an ax to grind. MORE
Every sales team has a culture. Good ones are rare, and they take much work to establish and maintain. And we know how valuable a sales team can be to a company. We also know that having a good sales team can do wonders for the performance and culture of a business. MORE
If your SaaS business has a sales team, there’s no way to grow 100% year-over-year without also growing your sales leadership. In this talk, CircleCI VP of Revenue Jane Kim will talk about the 5 mistakes all new sales leaders make. MORE
282: Michael Pryor , Co-Founder & CEO @ Trello, now Head of Trello Product with Atlassian following their recent acquisition. Kolton Andrus is the Founder & CEO @ Gremlin, the failure as a service startup finds weaknesses in your system before they cause problems. MORE
In September we recognized the most innovative Customer Success teams for going above and beyond in the industry at Customer Success Summit – Team Edition in New York. Creating great experiences for customers would not be possible without all the amazing work and collaboration of teams. MORE
Onboarding is an exciting, critical phase of introductions and potential. It defines how you and your customer communicate, establish common goals, and begin the customer journey. Above all, it is an educational process. MORE
Marketing is approached differently in each industry. The audience and the platforms keep changing with the industry and the product. Particularly in the SaaS industry, it can be daunting for new business owners and marketers. MORE
Google is working with one of the largest healthcare systems in the U.S. to collect patient data on millions of Americans in 21 states and across 2,600 hospitals or clinics in order to analyze it and come up with advice for better patient care and cost cutting measures. MORE
Bitcoin usage in online casinos continues to attract more gamers, and more casino operators are considering incorporating it as part of its operations. MORE
As the Managing Director of Techstars NYC and investor in 120+ companies , I’ve helped dozens of early stage companies connect with investors. But all too often I’ve watched founders struggle with fundraising —- pitching the wrong deal, to the wrong investor, at the wrong time. MORE
Q&A: How to Get 20/20 Foresight for Your 2020 Customer Success Planning. . We are in the thick of Q4 and the high-pressure budget and strategy planning season is in full swing in SaaS organizations around the globe. MORE
Have you ever wondered what other salespeople’s days are like? Or wished you could see what makes them tick? We probably all have. Lucky for you this series goes behind the scenes with top salespeople to get the inside scoop. You’re welcome!). MORE
Imagine you’re a customer. A salesperson has lavished attention on you and your every need. As a result, you’ve made a purchase. Now, you’re ready to use the new product, and you’re looking forward to seeing if it lives up to the hype. But what happens next? MORE
Your subscription company should run like a well-oiled machine. Taking advantage of SaaS tools will help you accomplish this. If you aren’t using SaaS tools yet, by the end of this article you’ll understand why you should. There are a wide number of reasons why SaaS tools are taking over. MORE
Any business owner knows that the success of his business lies in his ability to rank first in search results and provide engaging content to his customers. Everyone knows that there is a lot of work behind the success of appearing among the first on search engine results. MORE
Starting out in sales as an SDR can be extremely exciting and rewarding, but also soul crushing when things don’t click. MORE
SaaStr
NOVEMBER 17, 2019
Probably once a week I’ll meet with a founder of a great early-ish stage SaaS start-up. Great logo customers, great early traction, at least some capital in the bank, in a good space. And after all the good news, I’ll hear, “And we win almost every deal.”
Predictable Revenue
NOVEMBER 14, 2019
A few years back,Kenny MacKenzie, Predictable Revenue’s Chief Product Officer had bootstrapped his company, Vandrico, to six figure revenue and a team of 13 people.
TechStars
NOVEMBER 14, 2019
As the Managing Director of Techstars NYC and investor in 120+ companies , I’ve helped dozens of early stage companies connect with investors. But all too often I’ve watched founders struggle with fundraising —- pitching the wrong deal, to the wrong investor, at the wrong time.
Incredo
NOVEMBER 13, 2019
Marketing is approached differently in each industry. The audience and the platforms keep changing with the industry and the product. Particularly in the SaaS industry, it can be daunting for new business owners and marketers.
Speaker: Teresa Torres, Product Discovery Coach, Product Talk, David Bland, Founder and CEO, Precoil, and Hope Gurion, Product Coach and Advisor, Fearless Product LLC
If you want to build what matters, you can't move forward blindly. But to make progress, you can't let things slow to a crawl while you focus resources on gathering data. This is where continuous discovery and experimentation come in. Join Teresa Torres (Product Discovery Coach, Product Talk), David Bland (Founder, Precoil), and Hope Gurion (Product Coach and Advisor, Fearless Product) in a panel discussion as they cover how - and why - to build a culture of discovery and experimentation in your organization.
The Daily Egg
NOVEMBER 12, 2019
How to Quickly Boost Conversion Rates for Your Online Store If you’re an ecommerce owner, you’re probably looking forward to the upcoming holiday season. You’re planning your marketing campaigns carefully, maybe hiring new people to help, and waiting for more traffic to come.
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SaaS Brief brings together the best content for SaaS professionals from the widest variety of industry thought leaders.
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Predictable Revenue
NOVEMBER 12, 2019
Starting out in sales as an SDR can be extremely exciting and rewarding, but also soul crushing when things don’t click.
Totango
NOVEMBER 14, 2019
Onboarding is an exciting, critical phase of introductions and potential. It defines how you and your customer communicate, establish common goals, and begin the customer journey. Above all, it is an educational process.
Backlinkfy
NOVEMBER 17, 2019
The Internet can be a very useful tool for businesses if it used correctly. While it provides companies with a channel of communication to connect with customers, it’s also far too easy for false information to be spread by those with an ax to grind.
Close.io
NOVEMBER 15, 2019
Every sales team has a culture. Good ones are rare, and they take much work to establish and maintain. And we know how valuable a sales team can be to a company. We also know that having a good sales team can do wonders for the performance and culture of a business.
Speaker: Terhi Hanninen, Senior Product Manager, Zalando, and Dr. Franziska Roth, Senior User Researcher, Zalando
It's important to know your users - what are their preferences, pain points, ultimate goals? With user research and usage data, you can get a great idea of how your users act. The tricky part is, very few users reliably act the same way every time they use your product. Join Terhi Hanninen, Senior Product Manager, and Dr. Franziska Roth, Senior User Researcher at Zalando, as they explain how they were able to reach a new level of user understanding - by taking their user research and segmenting their users by point-in-time intent. You'll leave with a strategy to change how your product team, and organization at large, understands your users.
SaaStr
NOVEMBER 15, 2019
282: Michael Pryor , Co-Founder & CEO @ Trello, now Head of Trello Product with Atlassian following their recent acquisition. Kolton Andrus is the Founder & CEO @ Gremlin, the failure as a service startup finds weaknesses in your system before they cause problems.
SaaS Metrics
NOVEMBER 15, 2019
Bitcoin usage in online casinos continues to attract more gamers, and more casino operators are considering incorporating it as part of its operations.
Totango
NOVEMBER 13, 2019
In September we recognized the most innovative Customer Success teams for going above and beyond in the industry at Customer Success Summit – Team Edition in New York. Creating great experiences for customers would not be possible without all the amazing work and collaboration of teams.
Andreessen Horowitz
NOVEMBER 15, 2019
Editor’s note: It’s Summit week at a16z, so each day we’re sharing some of our favorite talks from the last few years.
Speaker: Richard Cardran, Chief Creative Officer and VP Strategy, HIA Technologies
Innovation is both a process and an outcome. The best way to begin innovating your products is by innovating your internal process. We'll explore the challenges, solutions, and hands-on techniques for becoming a successful "agent of change" within a well-established product culture. We'll examine the importance of UX and user-centric feature analysis, the adaptation of Agile Methodologies to the creative process, as well as a way to drive successful culture change for setting expectations and winning approvals with cross-functional stakeholders. Innovation and Leadership go hand in hand. Join Richard Cardran, Chief Creative Officer and VP Strategy, HIA Technologies, as we assess some case studies to see how to lead with a clear strategy well-defined tactics, and an unbiased understanding of the fundamental question: "why are you innovating?"
ProfitWell
NOVEMBER 15, 2019
Your subscription company should run like a well-oiled machine. Taking advantage of SaaS tools will help you accomplish this. If you aren’t using SaaS tools yet, by the end of this article you’ll understand why you should. There are a wide number of reasons why SaaS tools are taking over.
SaaStr
NOVEMBER 14, 2019
If your SaaS business has a sales team, there’s no way to grow 100% year-over-year without also growing your sales leadership. In this talk, CircleCI VP of Revenue Jane Kim will talk about the 5 mistakes all new sales leaders make.
Backlinkfy
NOVEMBER 15, 2019
Any business owner knows that the success of his business lies in his ability to rank first in search results and provide engaging content to his customers. Everyone knows that there is a lot of work behind the success of appearing among the first on search engine results.
Totango
NOVEMBER 12, 2019
Imagine you’re a customer. A salesperson has lavished attention on you and your every need. As a result, you’ve made a purchase. Now, you’re ready to use the new product, and you’re looking forward to seeing if it lives up to the hype. But what happens next?
Speaker: Dean Yao, Sr. Director of Product Marketing, Logi Analytics
Businesses are run with analytics - but companies continue to struggle with interpreting, analyzing, and distributing data. Operational reports help get information to the people who need it most, in formats they understand, and in a timeframe that matters. Join the webinar to learn how embedding operational reports can give your users a precisely formatted, ready-to-analyze view of their operational activities. World-class software teams are embedding operational reports to empower end users with interactive data visualizations, detailed information, and highly precise formats that can be shared via email, PDF, print, or online.
ChurnZero
NOVEMBER 15, 2019
Q&A: How to Get 20/20 Foresight for Your 2020 Customer Success Planning. . We are in the thick of Q4 and the high-pressure budget and strategy planning season is in full swing in SaaS organizations around the globe.
OpenView Labs
NOVEMBER 15, 2019
B2B sales processes are complex, intertwined and lengthy. Sure, there may be the occasional quickfire conversion–but for the most part, a period of nurturing and educating each prospect is inevitable.
SaaStr
NOVEMBER 13, 2019
Q: Are there any examples of a unicorn startup that was bootstrapped? From the 2019 Forbes Cloud 100, here are the SaaS/Cloud “start-ups” that are bootstrapped, i.e. $0 in disclosed capital raised: Mailchimp. Closing in on $1,000,000,000 in ARR and 1,000+ employees with no outside capital raised.
IT World
NOVEMBER 15, 2019
Google is working with one of the largest healthcare systems in the U.S. to collect patient data on millions of Americans in 21 states and across 2,600 hospitals or clinics in order to analyze it and come up with advice for better patient care and cost cutting measures.
Speaker: Sam McAfee, Product Development Consultant, Startup Patterns
You know what they say: what's measured improves. As product managers we're in a golden age of being able to get all sorts of metrics and run all sorts of experiments. But what are your measurements and analytics focused on? Are they really truly objective? Do they contribute to the ultimate vision of your product? And is everybody clear on that vision? Join Sam McAfee, Product Development Consultant, as he takes you through a two-part measurement audit. First, you'll learn how to make sure your measurements actually align with your product strategy. And second, you'll learn how to evaluate your culture of using measurements, so future experiments will more consistently provide high-value results.
ProfitWell
NOVEMBER 15, 2019
Today, Rev Boston molds (and honors) the sharpest females in tech. We're also sharing Netflix passwords—plus a tribute to the man, the legend: Don Valentine. Your top subscription news. Let's share Netflix passwords. Although I don't call myself a television fanatic in any right, even I have Netflix.
Chart Mogul
NOVEMBER 15, 2019
Running a successful subscription business depends on forging strong relationships with your customers. Learn how to make customer success the source of your competitive advantage. Editor note: This article is based on a presentation Ingmar gave at SaaS Movement.
Sales Hacker
NOVEMBER 15, 2019
Have you ever wondered what other salespeople’s days are like? Or wished you could see what makes them tick? We probably all have. Lucky for you this series goes behind the scenes with top salespeople to get the inside scoop. You’re welcome!).
SaaStr
NOVEMBER 13, 2019
Q: How do venture capital firms determine when and how to help stalled or stuck portfolio companies? It is a super interesting topic more should be written about. Most VC firms do plan for some tough times. They expect a rough quarter every 4–5 or so.
Speaker: Sari Harrison, Product Management Instructor, Product School
As a product manager, it's your job to realize your product’s vision by executing your chosen strategy. It’s also your job to deliver value to the business. Ultimately, these two outcomes are aligned so the temptation is to focus primarily on business metrics. Doing this can cause you to lose focus on the real value you are trying to achieve, in favor of moving the vanity metrics such as launches and time spent. Join Sari Harrison, Product Management Instructor at Product School, as she explains how to use immeasurable success criteria along with your more standard KPIs to deliver products that don't just get used a lot, but deliver real value.
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