Trending Articles

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Dear SaaStr: For High Dollar Vertical SaaS, Does The First VP of Sales Need Domain Expertise?

SaaStr

Dear SaaStr: If you were hiring a head of sales for a high-priced, niche B2B SaaS product, would you focus on general B2B SaaS sales experience or on market/customer knowledge, assuming it will be very difficult to find a candidate with both? This is the scenario when the trade-off is the most acute. Imagine you are selling a $100,000+ product and you yourself as CEO/founders have limited knowledge selling to the customer base.

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The Vector Computer Company

Tom Tunguz

If you were to watch three videos on YouTube Shorts - one on Italian cooking, one on chess openings, & a third on crypto trading, YouTube Shorts’ recommendation algorithm combines the video descriptions with your dwell time. Watching the osso bucco video to its end would trigger more Italian cooking specialty videos in your feed. We believe every LLM-based application will need this capability.

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RevenueCat: Free Trials Are Way Up, Pricing is Stable in Mobile Subscriptions

SaaStr

So RevenueCat (where I was fortunate enough to be the first investor) now is the embedded mobile subscription API for 30,000 (!) mobile apps, across 290,000,000 subscribers and $6.7 Billion in tracked revenue. So they do have interesting data. Their 2024 State of Subscription Apps Report is out , and here were my top learnings: #1. 70% of Mobile Subscription Apps Now Offer Free Trials, At Least in Part.

Mobile 272
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Clouded Judgement 3.15.24

Clouded Judgement

Every week I’ll provide updates on the latest trends in cloud software companies. Follow along to stay up to date! Subscribe now Q4 ‘23 Earnings Summary Preview We’re almost through Q4 ‘23 earnings season with just a few stragglers left to report (Braze, nCino, Sprinklr). I’ll put together my standard deeper dive quarterly review, but wanted to share some high level summary charts today.

Cloud 158
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Monetizing Analytics Features

Think your customers will pay more for data visualizations in your application? Five years ago, they may have. But today, dashboards and visualizations have become table stakes. Turning analytics into a source of revenue means integrating advanced features in unique, hard-to-steal ways. Download this white paper to discover which features will differentiate your application and maximize the ROI of your analytics.

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From Broad Market to Focused Success with Kristie Jones

Predictable Revenue

Collin dives into the journey from founder-led sales to establishing the first sales team with Kristie Jones from Sales Acceleration Group. The post From Broad Market to Focused Success with Kristie Jones appeared first on Predictable Revenue.

Marketing 130

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Four Simple Tips to Increase Pricing. Without Angering Your Customers.

SaaStr

Dear SaaStr: How Do I Increase Pricing Again Without Angering Customers? One simple thought: earn it. First, plan to increase pricing in general once a year, each year for new customers. But earn it. And generally for new customers, not existing customers. How much? Well, that will depend on how much additional value you’ve added over last year, how strong you stack up vs the competition, and how strong your brand is.

Pricing 265
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In-Depth Guide to GA4 Path Exploration (+Better Alternative)

User Pilot

Are you wondering what the GA4 path exploration report is? If so, you’re in the right place, as this is the main question we explore in the article! To be more specific, we: Cover its most common use cases. Show how to create the report. Explain its different settings. Compare it to Userpilot Paths. Let’s dive in, shall we? TL;DR The GA4 path exploration report provides a visualization of successive or previous actions that users take at a particular stage of the user journey.

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Episode 14: Pipe | The Past, Present, and Future of ISVs in Embedded Finance

Infinicept

Our guest today is Luke Voiles. Luke is the CEO of Pipe, leading the charge on embedded finance with their super interesting and appealing product. We discuss the role of vertical software in the embedded payments and finance ecosystem doing a deep dive into past, present, and future in the space. Read the full transcript below.

Payments 105
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Enhancing Outbound Sales Strategies with Document Management Tools

Predictable Revenue

In the highly competitive landscape of B2B sales, efficiency is often the key differentiator between high-performing teams and those that struggle to meet their quotas. The post Enhancing Outbound Sales Strategies with Document Management Tools appeared first on Predictable Revenue.

Strategy 130
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6 Reasons Why Your Integrated Payments Strategy Could Fail

If you're in the software industry grappling with integrating payments into your business model, understanding where others have stumbled can be a game-changer for your revenue goals. Discover 6 key reasons behind the struggles many face. The challenge goes beyond the technicalities of integrating a payment system; it delves into the strategic oversight of revenue shares, negotiations with payment providers, and the full exploitation of potential revenue streams.

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Everything You Need to Know About Secure Payment Processing Systems

Stax

Data protection and security are crucial not just for safeguarding customer information, but for protecting business owners as well. Having and maintaining secure payment systems is integral for protecting yourself and your customers. Because more credit card-oriented purchases take place online, security and fraud protection are top priorities. Making sure there are secure payment technology policies and procedures within your company will guarantee the integrity of present and future transacti

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Dear SaaStr: What Successful Startups Were Launched While The Founders Worked 9 to 5?

SaaStr

Dear SaaStr: What Successful Startups Were Launched While The Founders Worked 9 to 5? I’m not aware of any huge successes in SaaS that were active side projects while the founders worked at different companies. But there are a bunch that were side projects at the same company: Mailchimp was a side project while the founders ran a web-design agency. There are many start-ups born out of agenies and consultancies.

Startup 240
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9 Customer Analytics Use Cases For SaaS

User Pilot

Looking for customer analytics use cases that can significantly improve your SaaS? You’re at the right place. This article lists key use cases for SaaS and explains how to implement them to unlock customer satisfaction and product growth. We also cover: Customer analytics categories. The three types of customer analytics and their significance. Key metrics you should be measuring.

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Claddagh: How Local Businesses Inspire Love, Loyalty, and Friendship

The Moz Blog

Miriam relays an old local business tale, with more than a dozen inspiring examples of love, loyalty, and friendship between local businesses and their customers. She ends with tips for removing barriers to form lasting business relationships.

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People, Passion & Perfection: The Key Ingredients for an Awesome Product

Need help launching innovative software quickly? Dive into "People, Passion, and Perfection" and unlock the secrets to building excellent products in the digital age. Fast-track your journey with Tech Accelerator: Agile and Cloud-Native for flexibility & scalability AI-powered innovation for faster results Quality at every step for a flawless user experience See real impact across industries: Healthcare: Empower patients and medical professionals with intuitive solutions Education: Transform cla

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Tom Tunguz - Untitled Article

Tom Tunguz

Tomasz Tunguz : A data-driven blog focused on the most important questions for startups & venture capital.

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EMV Chip Cards: What You Need to Know About PIN or Signature Cards and How They Work

Stax

EMV (Europay, Mastercard, and Visa) chip card use has continued to expand in use since its tumultuous rollout in 2015. The EMV standard has now become a global standard for cards equipped with computer chips and the technology used to authenticate chip-card transactions. Yet, while time has provided customers and businesses with more education on the security benefits of EMV card chips, many businesses and consumers are still confused about key components.

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Dear SaaStr: How Do You Take Care of Yourself As a Founder?

SaaStr

Dear SaaStr: How Do You Take Care of Yourself As a Founder? Quiet quitting, feeling sorry for yourself, working 30 hours a week, etc. — that doesn’t really work for a founder. It may feel good in the short term, but it doesn’t work. It doesn’t get you to success. But you do need to take care of yourself, at least as much as possible. What works: Go hire one great VP.

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Amplitude Pathfinder: How Does It Work? [+ Better Alternative]

User Pilot

If you’re getting started with product analytics and want to better understand your users and how they reach conversion, then Amplitude Pathfinder is one of the most commonly recommended tools. Using a legacy pathfinder like this one can do wonders for your SaaS business: Tracking the steps users take to complete a specific event means you can study whether users take a less-than-optimal route or if they run into any friction.

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Driving Growth, Customer Satisfaction, and Retention through Usage-Based Pricing

As companies strive to boost revenue, deliver customer value, and stay competitive, they are increasingly embracing the potential of usage-based pricing.

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Where Web Users Spend Time vs. Where Traffic Referrals Originate

Sparktoro

“Most of our site’s traffic comes from Google, so most of our digital marketing efforts and spending should be on Google, too.” – An absolutely terrible way to invest in marketing On Monday of this week, I published a comprehensive look at how traffic flows on the American web.

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10 Ideas for Your Instagram as a B2B Company

Buffer Resources

When you think of “brands on Instagram,” you might picture fun, direct-to-consumer companies that make workout clothes or tinned fish. Many B2B companies forgo Instagram because it relies so heavily on visuals and “personality,” which is difficult to achieve when marketing payroll or restaurant software.  So, it’s true that your restaurant management tool requires a few more steps than someone seeing a new app or product and deciding to try it out, but Ins

B2B 94
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Days Sales Outstanding Formula: What is DSO and How Do You Calculate It?

Stax

In an ideal world, all customers would pay an invoice the moment they receive it. But in reality, companies often have to spend considerable time and resources chasing down late payments that are stuck in Accounts Receivable. Promptly collecting payments from your customers is essential to run a sustainable business. Over time, late payments have a detrimental effect on cash flow and company resources, especially if you need to get outside creditors involved.

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9 Things Founders Should Know About Getting Acquired with Brett Goldstein, Former M&A at Google

SaaStr

Former member of the M&A team at Google, Brett Goldstein, now Founder at Micro and Co-Founder & CEO of Launch House Ventures, shares the nine things founders should know about getting acquired. It’s a common dream for founders to hope their startup be acquired one day, but what is a company, like Google, really looking for in their acquisitions?

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How to Achieve Product-Market Fit

Speaker: Dan Olsen - Product Management Trainer and Consultant, Author, and Speaker

Everyone working on a product is trying to achieve the same goal: product-market fit. But most products fail to do so. In this webinar, product management expert Dan Olsen will share his simple but effective framework for achieving product-market fit from his book The Lean Product Playbook. He will explain his Product-Market Fit Pyramid and The Lean Product Process, a 6-step methodology that guides you through how to: Determine your target customer Identify underserved customer needs Define your

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How to Use Userpilot Paths to Understand User Behavior? A Guide

User Pilot

Userpilot has been improving its analytics capabilities consistently to enable product teams to make data-driven decisions. Following Retention, Funnels, Trends, and Flow analytics, we’ve just launched Userpilot Paths. In this article, we explain what Paths is, how to create the report, its use cases, and compare it to similar features in other tools.

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Marketing Your Video Game Outside of Game Marketplaces & App Stores

FastSpring

Todd Harris knows how to leverage effective video game marketing strategies to get games in front of players. As the former COO and Co-Founder of Hi-Rez Studios, he spent 15 years making games and marketing them to gamers — with the studio’s games reaching 150 million players. (At the time of writing, Hi-Rez’s 2014 release SMITE sits at #15 on Steam’s “Most played Massively Multiplayer games” list , with SMITE’s Steam page boasting 40+ million players.

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Transforming Payment Processing: Paystack Nigeria and Subscription Flow

Subscription Flow

Established in the year 2015 because of Shola Akinlade as well as Ezra Olubi, Paystack Nigeria revolutionized the financial technology industry in the nation. Its ability to provide businesses coupled with a platform for accepting payments via a variety of channels, such as debit and credit cards, wire transfers, and mobile money, is what makes it so effective at facilitating smooth online transactions.

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GTM 85: A $2.6 Billion Lesson and Embracing Ecosystem-Led Growth with Bob Moore

Sales Hacker

Bob Moore is Co-Founder and CEO of Crossbeam, an Ecosystem-Led Growth (ELG) platform that helps companies use their partner ecosystems to generate leads, close deals, and grow faster. He previously co-founded the cloud data pipeline company Stitch (acquired by Talend in 2018) and business intelligence platform RJMetrics (acquired by Adobe by way of Magento Commerce in 2016).

Cloud 94
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Embedded Analytics: A Force Multiplier for Business

The possibilities for embedded analytics to drive real value for businesses, end users, and society are as fascinating as they are limitless. No matter the industry, brand after brand is finding that analytics can be the solution to a multitude of business challenges. Go deep with five insightsoftware customers as they share the details of their analytics journeys and discuss the transformative power of data.

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6 Reasons It’s So Hard to Sell Your Start-Up Stock as an Ex-Employee

SaaStr

Dear SaaStr: I Have Some Shares in a Successful Start-Up I Worked At, But the Company Won’t Let Me Sell Them. Why Not?? It’s a real issue that isn’t discussed enough. And while it mainly impacts ex-employees, it also impacts angel and seed investors who are often blocked from selling as well. Personally, I’ve lost here. Ok but you asked Why.

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10 Analytics Dashboard Examples to Gain Data Insights for SaaS [+Best Tools]

User Pilot

Are you tracking SaaS metrics without knowing how to make the analytics process easier? Analytics dashboards are visualization tools that give you an overview of key metrics. This makes it much easier to extract insights from your analysis compared to looking at mere numbers. In this article, we’ll discuss 10 analytics dashboard examples. It will give you a better understanding of the type of metrics to monitor in your dashboard and help you draw product growth insights from them.

Data 86
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Decoding the Mechanics of Brand Familiarity to Future-Proof Any Brand

The Moz Blog

In this article, Giulia sprinkles a bit of cognitive science in the marketing mix to showcase how leveraging the familiarity bias can future-proof any brand.