Sales Enablement, SaaS and Growth

AUGUST 22, 2017

In my sales enablement role at HubSpot I'm truly privileged to partner with over 100 sales professionals that are at the top of their game and only want to get better. Working with sales reps that want to succeed and push each other to do better is a joy. Unlike other parts of the business, it’s relatively uncommon for sales enablement to reveal how they work with the sales organisation to hit quota and help the company to grow.

Sales Recruiting 122

Sales Recruiting Sales Sales Enablement Underperforming Technical Team 122

Sales Enablement, SaaS and Growth

SEPTEMBER 25, 2017

Over the past 12 months I’ve invested considerable time thinking about, experimenting with and optimising my daily routine. I relish figuring out new ways to become more efficient and better at my work. There’s a limited number of hours in the working week, so the challenge is to use our time so that we not only produce our best work, but also clearly understand what’s going to have the biggest impact.

Underperforming Technical Team 138

Underperforming Technical Team Sales Hiring Communication Advertising 138

Sales Enablement, SaaS and Growth

OCTOBER 16, 2017

The sales enablement industry has taken tremendous strides in recent years, but by most measures, it's still a relatively immature function. While there’s a talented and growing body of practitioners that are doing sterling work to advance the industry and sales performance, for the most part, there’s a distinct lack of standardised sales enablement best practices, planning models and frameworks.

Sales Enablement 100

Sales Enablement Sales Recruiting Scale Sales 100

Sales Enablement, SaaS and Growth

NOVEMBER 28, 2017

The more I think about it, the clearer it becomes - strategic communication is an integral part of successful sales enablement. Communication matters in business. And the success (or failure) of a sales enablement function is intertwined with its ability to influence a sales organisation and change behaviour. While it may not be immediately apparent, communicating well with and managing stakeholders is a prerequisite for successful sales enablement.

Sales Enablement 112

Sales Enablement Sales Business Consulting 112

Sales Enablement, SaaS and Growth

DECEMBER 4, 2017

Without doubt, one of the most exciting parts of being a marketer today is the perpetual challenge of finding new channels and tactics to leverage. There’s a whole host of marketing arbitrage opportunities out there - if you know where to look and spend your time. Identifying opportunities that we think will create business value is not only a lot of fun, it's key to driving future growth.

Marketing 131

Marketing Outsourcing Services Social Media Technical Review 131

Sales Enablement, SaaS and Growth

JANUARY 11, 2018

At the beginning of each year I like to reflect on where I’m investing my time - this exercise helps me evaluate whether or not it’s being used in the most valuable, productive and impactful way. In my mind, that’s the best way to set myself up for success. Indeed, over the past 12 months I’ve been very deliberate about adopting a growth mindset, and building time into my calendar dedicated to personal development.

Sales Recruiting 100

Sales Recruiting Sales Hiring Sales Enablement Construction 100

Sales Enablement, SaaS and Growth

FEBRUARY 5, 2018

To me, there’s never been a better time to be a sales enablement professional. It’s a rapidly growing area and while there’s a lack of publicly available sales enablement statistics or indeed, widely adopted best practices and standards, this is due, largely to the fact, that many of us are figuring out exactly what sales enablement is, means and does.

Sales Enablement 143

Sales Enablement Sales Hiring Sales Venture Capital 143

Sales Enablement, SaaS and Growth

MARCH 19, 2018

I consider myself fortunate to work at HubSpot, where day in, day out, I partner with over 100 B2B sales reps that are at the top of the game, and only want to get better. It’s a truly inspiring place to ply my trade. Unlike other parts of the business, it’s relatively uncommon for sales enablement to share learnings, best practices and successes outside of HubSpot's walls.

Scale 100

Scale B2B Sales Sales Enablement 100

Sales Enablement, SaaS and Growth

APRIL 10, 2018

For the most part, sales enablement is poorly defined and often misunderstood. Across the world conversations take place, day in, day out between business leaders as they decide the part that sales enablement can, should and will play within their organisation. At a high level, they recognise the value and importance of a team whose role is to help the sales organisation become more productive and ultimately, successful, but when it comes to the finer details, they can often struggle to crack th

Scale 112

Scale Sales Sales Enablement Software Review 112

Sales Enablement, SaaS and Growth

MAY 8, 2018

One of the exciting aspects of working in an emerging area like sales enablement is that, today, nobody knows or indeed, has all the right answers. In many respects we’re “building the plane while flying it”, as we collectively figure out what good looks like. There’s no defined sales enablement best practices. As a result there’s a refreshingly high level of collaboration, modesty and openness among industry colleagues - in my experience fellow sales enablement professionals are generous with t

Sales Enablement 175

Sales Enablement Scale Sales Underperforming Technical Team 175

Sales Enablement, SaaS and Growth

JUNE 26, 2018

Today, everyone working in and around sales and marketing knows that bots are hot, in vogue and quite simply, of the moment. That’s no secret. After years of dreaming about what might just be possible, over the past 12-18 months numerous software as a service (SaaS) companies from around the globe have taken their respective bot offerings to market.

Sales Enablement 100

Sales Enablement Scale Sales Recruiting Sales Hiring 100

Sales Enablement, SaaS and Growth

JULY 24, 2018

I’ve been working within the software as a service (SaaS) industry for more than five years now. During this period I’ve learnt more than I ever thought possible about the SaaS business and my personal growth has accelerated with each passing year. Working with fast-growing technology companies HubSpot and Indeed.com has taught me how two very different companies can come to dominate their respective industries.

SaaS Payments 131

SaaS Payments Sales Hiring Payment Services Business 131

Sales Enablement, SaaS and Growth

AUGUST 28, 2018

One of the questions I get asked most frequently is around building a sales enablement strategy and what that might look like. While each company, context and industry is different, I believe that there are some fundamentals that should form the blueprint of any sales enablement strategy. At a high level the strategy should convey what your team does, how it does it, goals and main initiatives for the year ahead.

Sales Enablement 122

Sales Enablement Scale Strategy Underperforming Technical Team 122

Sales Enablement, SaaS and Growth

SEPTEMBER 17, 2018

Everybody likes to win. And while you undoubtedly learn much about your skills, attributes and character from losses, there’s nothing quite like that sense of satisfaction when your team secures a hard earned victory. I’ve been fortunate, both as an individual contributor and as part of a team to have racked up some important wins (jobs, promotions, new business and awards), but in truth, there’s only been three periods where I’ve been part of teams where there’s been an expectation of winning.

Sales Recruiting 152

Sales Recruiting Sales Hiring Construction Sales Enablement 152

Sales Enablement, SaaS and Growth

OCTOBER 29, 2018

Retention truly is the foundation of growth for software as a service (SaaS) companies, but oftentimes, it is overlooked and undervalued. This is always a huge mistake. High SaaS churn is a corollary of poor retention - but it can creep up unannounced, and rather than deal a single fatal blow, it causes death by a thousand small cuts. A high churn rate is highly undesirable as it shackles growth , is a source of friction and (rightly) raises tough questions about product/market fit.

Churn 152

Churn SaaS Payments SaaS Payments 152

Sales Enablement, SaaS and Growth

JANUARY 8, 2019

One of the most significant trends over the past decade has been the explosion in the number of companies in the software as a service (SaaS) industry. Today, there’s SaaS products to support virtually every business function, and increasingly for specific segments too. Several forces have combined to make this a reality - chief among them is the mass migration to cloud computing from on-premise software, and the fact that it’s never been easier, quicker or cheaper to launch a SaaS company.

Sales Enablement 112

Sales Enablement Technical Review Technology Scale 112