Importance of Marketing Research to an Organization
JANUARY 1, 2019
If you are a marketer and you don’t know market research, then you are missing out one of the most significant aspects in business. As a marketer, it is your accountability to research market for appropriate actions in the company. The responsibility of a marketer is to ensure getting the right product at its place with the right cost and to the right person. What is market research? The competition in the market is harsh.