Neil Patel

DECEMBER 21, 2022

Market research shows that 44 percent of brands feel recommending products on past preferences is imperative, while just 11 percent of customers agree. However, it’s essential to recognize that marketing isn’t a guessing game. Deep, ongoing market research is one of the best ways to truly understand your customers.

Market Research 111

Market Research Social Media Marketing Data 111

SaaStr

DECEMBER 30, 2022

Free, 95 times out of 100, is both a terrible marketing strategy and a terrible market research strategy. Don’t just stare at the monitor. Go meet prospects and potential customers. Wherever they are. You will never learn if your product has value if it’s free. And free is not PR. Businesses don’t want free-er products.

SaaS 269

SaaS Customer Success Content Marketing Market Research 269

Tom Tunguz

DECEMBER 6, 2022

PLG companies spend comparable amounts on sales & marketing (S&M) to SLG companies, but they spend more on research & development (R&D). The chart above shows the combined Sales & Marketing + Research & Development Costs divided by revenue.

Headcount 280

Headcount Metrics Revenue Sales 280

SaaStr

JANUARY 10, 2020

Do more market research and especially customer interviews in the early days. Market research can only take you so far with a live product to share, but it still helps. At some level, that’s always true. But don’t settle, anyways. Make sure, if nothing else, that your co-founder is better than you.

Startup 243

Startup SaaS Market Research B2B 243

IT World

MARCH 13, 2023

You can use online forms to collect customer feedback or business requirements, conduct market research, gauge employee satisfaction, register attendees for an upcoming event, test learners’ knowledge after a training course, and more.

Subscription 92

Subscription Market Research Cloud Data 92

SaaStr

APRIL 10, 2023

And the key difference market researchers say between Behavioral and Attitudinal loyalty isn’t what you’d expect – the churn rate. The classic extreme example of Attitudinal Loyalty is say Apple. Apple treats us like dirt. Yet, we not only love them. More importantly, we want to buy all their new stuff.

SaaS 269

SaaS Churn Customer Success Airlines 269

IT World

JANUARY 18, 2023

above 2022, according to the latest forecast by market research firm Gartner. Software and IT services will drive worldwide IT spending to $4.5 trillion in 2023, an increase of 2.4% That's down from last quarter's estimate of 5.1% growth, mainly due to a slower-than-expected rebound for hardware sales. in 2023, respectively.

Enterprise 92

Enterprise Software Forecasting Market Research 92

Neil Patel

OCTOBER 25, 2020

Difference #1: Market research vs user research. Market research is a core business function. Through market research, you can validate a business opportunity, examine the economic forces at play by investigating key industry trends and the competition, and get an idea of your potential market size.

Marketing 136

Marketing Market Research Branding Advertising 136

User Pilot

APRIL 18, 2023

We’ll look at demographic, market research, and customer satisfaction survey questions, among others. Market research survey questions Market research questions help you learn more about your customer base. In-app market research survey. Why or why not?

Churn 98

Churn Scaling Market Research User Experience 98

IT World

AUGUST 3, 2022

That rapid change in how teams communicate internally as well as with partners, suppliers, and customers introduced new security challenges, says Irwin Lazar, president and principal analyst at market research firm Metrigy.

Market Research 94

Market Research Communication Technology Marketing 94

SaaStr

JANUARY 7, 2022

Action & Tips: Take the time to conduct custom periodic studies of market research, category formation, gong call recordings, etc. 2 Marketing is All About Funnels. The odds are that you’re spending twice as much on sales and marketing than you are on R&D, and that is actually pretty common. Key Takeaways.

Marketing 245

Marketing Sales Market Research Strategy 245

User Pilot

APRIL 7, 2023

Collect market research insights from industry reports, census data, Google trends, user persona canvas and surveys, social listening, discovery interviews , and customer reviews. Market research insights Market research insights can help you understand customer segments , market size, and growth, as well as preferences.

B2B 98

B2B SaaS B2C Market Research 98

SaaStr

DECEMBER 1, 2021

Just 4% of buyers trust traditional market research firms and analysts the most, and only 38% consider a provider’s website the most trustworthy place to make a buying decision. This means that even if your website looks great and your product ranks high in a market research report, it’s not enough to convince most buyers.

SMB 265

SMB Software Enterprise SaaS 265

IT World

NOVEMBER 3, 2022

For example, women left the workforce more than men because of caregiving responsibilities, whether it was for children or elderly relatives, according to Amy Loomis, research director for IDC’s worldwide Future of Work market research service. To read this article in full, please click here

CTO 72

CTO Market Research Marketing 72

IT World

OCTOBER 25, 2022

ManageEngine used market research agency Vanson Bourne to conduct the global study, which included IT and other key business functions from a range of private sector organizations. To read this article in full, please click here

Enterprise 72

Enterprise Market Research Management Marketing 72

Kellblog

MAY 21, 2023

The idea being that you have 15 marketing tools in your bag to fix something and want to agree with sales on which ones to use, when. A reminder to use market research — for many reasons, but in particular to avoid navel-gazing. The importance of benchmarking and metrics.

Metrics 76

Metrics Benchmarks B2B Sales 76

ChurnZero

MARCH 10, 2023

Example 2: Customer and market research According to Acuity Knowledge Partners’ recent survey on market researchers and ChatGPT, almost half of respondents anticipated it would have a positive impact on the industry and expected its usage to increase in the near-term. Suggest a few ways to connect.

Customer Success 98

Customer Success AI Market Research Data 98

Tom Tunguz

SEPTEMBER 13, 2020

Assuming a $10k SaaS budget per year for those workers, we obtain a theoretical market size of about $720b annually. How does that compare to market research? Gartner’s research contends aaS spending in 2019 totaled $228B. 32% of the potential market has migrated to as-a-Service.

SaaS 206

SaaS Software Market Research Startup 206

SaaStr

OCTOBER 10, 2022

Perera is not alone in his championing of sales and marketing alignment. Market research company Forrester’s data tells us that companies that have successfully aligned sales and marketing teams see 24% faster growth rates and 27% faster profit growth than those that don’t. . Key takeaways.

Sales 292

Sales Marketing Venture Capital Scaling 292

IT World

DECEMBER 13, 2022

New research from Slack has found a disconnect between bosses and employees regarding work expectations during the Christmas period, with a third of workers stating they plan to be online and available to work during the holiday season, despite the majority of UK employers encouraging their employees to switch off.

Trends 59

Trends Market Research Marketing 59

User Pilot

MAY 30, 2023

To support your marketing campaigns, here are a couple of survey ideas: Trigger a welcome survey to ask new customers about the size of their team, their job titles, and their goals. Allowing you to personalize your marketing messages better. Market research survey example. Asking for company size in a welcome survey.

User Experience 59

User Experience SaaS Market Research Product Marketing 59

User Pilot

MARCH 9, 2023

There are a few ways to help determine your product’s market fit. Conduct market research and develop an idea The first thing that you need to do is start with market research. If you don’t have a market for your product, you’re already dead in the water.

Product Marketing 98

Product Marketing Marketing Management Churn 98

ChurnZero

MARCH 10, 2023

Example 2: Customer and market research According to Acuity Knowledge Partners’ recent survey on market researchers and ChatGPT, almost half of respondents anticipated it would have a positive impact on the industry and expected its usage to increase in the near-term. Suggest a few ways to connect.

Customer Success 75

Customer Success AI Market Research Data 75

SaaStr

JANUARY 19, 2022

Listen to customers, observe usage patterns, review market research, and stay open-minded to recognize the potential for a pivot opportunity. Focus on delivering product value, invest in top-notch onboarding and CX, and look for the patterns in your typical enterprise buyer journey. Key Takeaways.

B2C 223

B2C B2B Enterprise SaaS 223

SaaS Metrics

DECEMBER 28, 2021

Market trends, client preferences, and rivals’ activities are analyzed using data collected by companies. Scraping can also be used for prospecting, marketing research, and other purposes. Continue reading for more web scraping challenges. Web scraping is another way to obtain data; Read more.

SaaS 52

SaaS Market Research Metrics Scaling 52

SaaStr

APRIL 23, 2020

By Kara Kennedy, G2 Director of Market Research. G2’s research team wanted to better understand how the pandemic is impacting software spend and usage, so we conducted a survey to find out. 88% of businesses have shifted to remote work due to the COVID-19 pandemic, leading us all into uncharted territory.

SaaS 243

SaaS Software Sales Market Research 243

SaaStr

MARCH 24, 2021

There are four CRM objects: Leads — Unvetted sales prospects generated through marketing, research, or outreach. CRM objects — Represent the sales relationship you have with a specific person or company. Accounts — A group containing multiple contacts or potential deals.

Startup 317

Startup Sales Forecasting Metrics 317

SaaStr

DECEMBER 19, 2019

Not doing enough real market research. Not just Google research. If you haven’t, that’s the bare minimum to learn about a market. A co-founder that quits after 6–8–12–18 months not only take a big chunk of equity out the door, but often leaves you far worse off than if you’d held out for a more committed co-founder.

SaaS 179

SaaS Business Interviewing B2B 179

Intercom, Inc.

NOVEMBER 18, 2020

To understand the way support leaders are thinking about automation, we worked with an independent market research firm to survey a random sample of 404 customer support leaders across both B2B and B2C industries in several sectors, including retail, healthcare, and technology. A note about methodology.

Customer Support 223

Customer Support Trends Scaling Market Research 223

Neil Patel

OCTOBER 7, 2021

Invest More in Market Research. Market research goes hand-in-hand with collecting first-party data. When marketing without cookies, you need to know who your audience is. If you’re new to this, here are some ways to get started with market research : Launch a targeted survey.

Marketing 123

Marketing Advertising Market Research AI 123

Trint

APRIL 25, 2019

Market Research & UX The need for transcription in the market research and user experience (UX) world is growing with more pressure from consumers. Automated transcription software creates transcription files that help get that video live on the web for your audience quickly and easily. It’s a no brainer.

Interviewing 140

Interviewing Market Research Software User Experience 140

Neil Patel

AUGUST 10, 2021

Any good marketing starts with research. For this reason, marketing shouldn’t just be an afterthought. If you fail in your market research, then you may find you’re writing a book that nobody wants to read. Understanding what works and what doesn’t in your genre is important information for your market research.

Strategy 143

Strategy Marketing Social Media Market Research 143

SaaSHolic

FEBRUARY 8, 2023

Launching a SaaS business in today’s market can be quite stressful for your team, making it important to prioritize stress management techniques to maintain a good organizational system and stay on top of things financially. It’s also no secret that you can’t launch a business without a market-ready product or service.

SaaS 52

SaaS Business Startup Market Research 52

SaaS Metrics

JANUARY 13, 2021

Scraping is useful for purposes such as price comparison, SEO, market research, brand comparison, and others. Nowadays, web scraping has become complicated due to bans imposed by wary websites, and a quality scraper and good proxies are needed. The proxies perform IP rotation and use multiple IPs to avoid bans.

Market Research 52

Market Research Pricing Branding Data 52

SaaSOptics

DECEMBER 20, 2021

This analysis can include everything from reviewing prior years’ sales figures and seasonal comparisons to performing current market research and social listening. This forecasting method makes use of industry knowledge, trends, market research, and surveys. Time Series Analysis.

Forecasting 94

Forecasting SaaS Sales Deferred Revenue 94

Practical Advice on SaaS marketing

DECEMBER 3, 2019

The marketing team: Someone from marketing can gather useful insights from customers if they ask as a market researcher. In other words, they should explain to the customer that they’re gathering feedback to help improve the product and the marketing programs.

SaaS 179

SaaS Interviewing Marketing Market Research 179

SaaS Metrics

JANUARY 7, 2020

Your SaaS marketing success could be reliant on the methods you use to build your buyer persona profiles. You can create this persona from performing market research, looking at data concerned with your existing customers, and. What is a buyer persona?

SaaS 64

SaaS Marketing Market Research Revenue 64