The Only Exit “Strategy” Is IPO


At least a few times a week, I am sent a deck or exec summary that includes an “Exit Strategy” The slide sometimes references a nice acquisition by an adjacent company, or a prior competitor or player in the space. But is that a strategy ?

CRM Strategy – The Complete Guide

The Daily Egg

Without a CRM strategy, you won’t be able […]. The post CRM Strategy – The Complete Guide appeared first on The Daily Egg. There are many businesses that implement CRM solutions with the belief that they will magically solve all of their problems.


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5 Things You Should Be Doing to Increase Your Sales Productivity

Predictable Revenue

Blog Sales & Marketing Strategies5 key pieces of advice by Jay Mount (CEO of to help team leaders increase their sales productivity, without reducing morale. The post 5 Things You Should Be Doing To Increase Your Sales Productivity appeared first on Predictable Revenue.

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5 Strategies That Are Working Well Now


Q: What Strategies Are Working Now? What are some strategies that are working now in this new environment? A deeper dive here: The post 5 Strategies That Are Working Well Now appeared first on SaaStr.

How ZoomInfo Enhances Your Database Management Strategy

Forward-thinking marketing organizations have continuously invested in a database strategy for enabling marketing processes. Download this ebook to learn how to maintain a strategy that includes refreshed information, database cleanses, and an accurate analysis at the same time.

A Step-by-Step Guide to Develop a Content Marketing Strategy That Converts

The Daily Egg

Your content marketing strategy influences how you reach your audience. If you don’t have a content strategy, now’s the time to create one. The post A Step-by-Step Guide to Develop a Content Marketing Strategy That Converts appeared first on The Daily Egg.

Overcoming Barriers to Successful RevOps Strategy


In fact, LeanData and SalesHacker’s just released “State of Revenue Operations ” shows a 55% year-over-year increase in companies that have established a dedicated RevOps group—a positive sign that companies believe in the importance of aligning strategy and operations. .

Building a Successful B2B Outbound Sales Strategy From Scratch

Predictable Revenue

The post Building a Successful B2B Outbound Sales Strategy From Scratch appeared first on Predictable Revenue. Co-Founder and CEO of Lemlist, the coolest sales automation platform ever created, shares tips and tricks to grow a SaaS company in a B2B space, from scratch!

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Alternative Marketing Strategies for SaaS Businesses


However, understanding the psychology behind this phenomenon can help you improve not only your approach, but your entire campaign strategy. Take away the pressure The solution is anathema to most marketing strategies: take away the goal of selling anything. The phone rings.

Secrets to Aligning Marketing & Revenue Strategy With Marqeta CMO: SaaStr Podcast 476 and Video


But aligning the strategy is easier said than done. Marqeta Board Member Amy Chang interviews Peters about her extensive experience in revenue and marketing and how to align the two strategies. Strategy is a Living Conversation.

What We Learned From Our Own Data-Driven ABM Strategy

ZoomInfo has created the following eBook to help other B2B organizations gain insights on how to launch their own data-driven ABM strategy. In this eBook, we will reveal the good and the bad from our own campaign and highlight some key takeaways on how to improve your ABM strategies moving forward.

5 Ideal Customer Profile Mistakes That Break B2B Sales Strategies

Predictable Revenue

The post 5 Ideal Customer Profile Mistakes That Break B2B Sales Strategies appeared first on Predictable Revenue. When running a business, you need a thorough understanding of your customers and how you can reach them effectively. Learn how to avoid some common mistakes!

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Quit Your Cold Email Strategy


How to Build a SaaS Customer Acquisition Strategy


In the SaaS industry, acquiring new leads through short-term marketing promotions will not cut it--which works as a killer strategy for the eCommerce business model. So what works (and doesn’t work) as a SaaS acquisition strategy?

Book Review of Good Strategy, Bad Strategy by Richard Rumelt


Good Strategy, Bad Strategy by UCLA Anderson professor Richard Rumelt is by far my favorite book on strategy. First, he skillfully eviscerates all of the garbage that far too often passes for strategy in corporate America. ” Mistaking goals for strategy.

2020 Database Strategies and Contact Acquisition Survey Report

As buyer expectations continue to heighten, marketing and sales teams are feeling pressured to deliver authentic messaging to buyers at every point of their customer journey. This report aims to highlight the current state of B2B database and contact acquisition strategies, and organizations’ goals to leverage data to fuel their go-to-market strategies in 2020 and beyond.

6 Most Effective Reactivation Strategies for Lapsed Customers

Predictable Revenue

The post 6 Most Effective Reactivation Strategies for Lapsed Customers appeared first on Predictable Revenue. Keeping your existing users is much more cost effective that finding and converting new leads. Despite this, the average business mailing list loses 25% of its subscribers every year.

8 Sustainable Practices to Better Your Mobile App Marketing Strategies


For this reason, many company owners have taken measures to adopt strategies that will help them overcome the competition. Without a doubt, these mobile app marketing strategies are very well-documented. That's because every marketing strategy is tailored specifically for the company that originally created it. SaaS Marketing StrategyAs technology progresses, it's unavoidable to face the tough turf that consists of your competition.

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What is a Freemium Strategy?


A f reemium strategy forms a foundation for SaaS marketing, but it’s often used without being understood. We’ll define what a freemium strategy is. We’ll contrast it with the similar-sounding but distinct concept of a free trial strategy. What Is a Freemium Strategy?

6 Proactive B2B Sales Strategies to Implement Right Now

Predictable Revenue

The post 6 Proactive B2B Sales Strategies to Implement Right Now appeared first on Predictable Revenue. When you take a more proactive approach, you are able to guide the pace of the sales process to better support your company’s bottom line.

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How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns. And to begin the targeting process, marketing teams must develop an Ideal Customer Profile (ICP) with appropriate firmographic and behavioral data to ensure they’re going after the correct audience.Download this eBook to learn how to start improving your marketing team's data!

Why Validate an Outbound Strategy?

Predictable Revenue

Read more on Why Validate an Outbound Strategy?… … The post Why Validate an Outbound Strategy? appeared first on Predictable Revenue.

How to Create a B2B Content Strategy

Neil Patel

B2B and B2C content marketing require entirely different strategies. Instead, you need a targeted B2B content marketing strategy to reach your marketing goals. Let me show you why a strategy is so important and help you figure out how to reach those valuable business prospects.

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3 Winning B2B Client Engagement Strategies


B2B client engagement strategies can help you retain more customers if you know which best practices to follow. Why Are B2B Client Engagement Strategies Different from B2C? What Are the Keys to Successful B2B Client Engagement Strategies?

7 Critical Metrics to Measure the Effectiveness of Your Sales Enablement Strategy

Predictable Revenue

The post 7 Critical Metrics to Measure the Effectiveness of Your Sales Enablement Strategy appeared first on Predictable Revenue. The better, more refined your sales process is, the more regularly you will sell. This is why supporting and training your sales team is so important.

Marketing-Led Post-COVID-19 Growth Strategies

Businesses are laying off workers, shutting their doors (some permanently), and struggling to react to the radical destruction that coronavirus (COVID-19) is doing to our society and communities. However, there’s no team better suited to lead that charge than the marketing department.

Five Product Strategy Stages on the Path to $100M+ from Pendo


Geoffrey Moore’s bowling pin strategy provided a great framework for refreshing our product direction and strategy, and casting vision for a new and exciting roadmap. . 75-$100M+: Scale and structure your org to reflect your multi-horizon strategy.

Why Do You Need Link Building Strategies for Your Startup in 2021?

SaaS Metrics

The post Why Do You Need Link Building Strategies for Your Startup in 2021? Blog 2021 Link Building Startup StrategiesLinking building is the heart and soul of SEO. It’s a practice that is favored by businesses and marketers alike.

How to Create an Effective Marketing Strategy for Associations


Associations face a unique challenge in marketing, in that they have to cater to a very specific audience and ensure they’re going to become long term members. And each association has different challenges to begin with, so traditional marketing strategies won’t work very effectively either.

How to Create an Effective Go-To-Market Strategy for Your SaaS Product


You need to have a strategic approach that includes identifying your market fit, developing appropriate positioning and marketing strategies, and measuring performance. Here's where having a go-to-market (GTM) strategy comes into the picture. Here's how you can develop these strategies.

How to Package and Price Embedded Analytics

struggle to integrate analytics into their products, business models, and pricing strategies in a way that meets a range of user. improper pricing strategies can have on today’s software. executives with the purpose-built pricing strategies they.

The Best CRO Strategy for 2019

The Daily Egg

As the new year rolls around, you may be considering a new CRO strategy to help you exceed last year’s traffic and revenue goals. Now, more than ever, web visitors are more discerning and require an A-level web presence […] The post The Best CRO Strategy for 2019 appeared first on The Daily Egg. If so, you’ve come to the right place, and you’re acting at just the right time.

Your Top Email Marketing Strategy Questions, Answered


The post Your Top Email Marketing Strategy Questions, Answered appeared first on ReSci. Email marketing is to a marketer what a claw hammer is to a carpenter, the most commonly used and arguably one of the handiest tools for getting the job done.

How to Build a Growth-Focused SEO Strategy for Every Stage of the Funnel


Sure you may have all the textbook strategies in place, integrating applications, subscriptions, site registrations with member discounts, etc. Step 1 - Create a content strategy The right type of content, depending on the niche and the needs of the audience, will help generate user interest.

The 5 Best Digital Marketing Strategies for Beginners

The Daily Egg

The post The 5 Best Digital Marketing Strategies for Beginners appeared first on The Daily Egg. Marketing used to be all about spending money. If you could outspend your competitors, there was a good chance you could take over a larger portion of the market share. Creativity played a part, but being successful often came down to dollars spent. Today, however, marketing is more complicated. People don’t want to be marketed […].

A Proven Guide to Recruiting Passive Candidates

It's a simple, frustrating truth that you can't predict everything when it comes to recruiting for businesses. At some point in your role as a recruiter - perhaps more frequently than not - you'll need to fill a position quickly and you'll look for active recruitment strategies to do it. However, it's not efficient or cost-effective to be in the active recruitment mode all the time. It's important to also invest in building a passive candidate pipeline. Download the guide for tips that can help you build a recruitment strategy that attracts both active and passive candidates for the best possible mix.

How to Execute a Winning Self-Service Strategy with Wix Answers


Naomi Rozenfeld, VP of Revenue @ Wix Answers , shares her tips for crafting a successful self-service strategy. ? ? ? ? ? ?. What is a Self-Service Strategy? Key Takeaways: It’s never too early to think about your self-service strategy.

12 SaaS Pricing Strategy Resources


One of the most crucial parts of this process is often reviewing and refining pricing strategy, which can seem daunting. How to plan your 2021 pricing strategy. But the truth is, in the current SaaS market, designing your pricing strategy is more critical than ever.

10 Snapchat Ads Strategies, Tips, and Resources

Neil Patel

Below, you’ll find some of my top Snapchat ad strategies, tips, and resources to help you run successful campaigns. 10 Snapchat Ad Strategies and Resources. Here are some of the best Snapchat ad strategies and resources to help you mimic their success and grow your business.

Timeless Marketing Strategies To Build Customer Base


Every successful campaign is supported by effective marketing strategies. Marketing strategies to increase customer base used to be costly, that only medium and large businesses were able to afford them. It is also one of the most effective customer retention strategies.

Best Practices for Accelerating the Sales Process

This eBook takes a look at three headache-free strategies you can employ today to accelerate selling the right way. Read on to learn how to adopt specific workflows and approaches that append your existing processes to deliver value to your prospects and internal counterparts.