Hustle As Strategy

Tom Tunguz

In 1986, Amar Bhide wrote “ Hustle as Strategy ” for the Harvard Business Review. It’s not a powerful new strategy that a new leader infuses into the organization. What differentiates the best banks from the middle of the pack aren’t differentiated financial products or novel go-to-market strategies or new insights into the market. Great execution is a winning strategy.

How should startup founders think about exit strategies?


I think there are two different phases you’ll go through, and your exit strategy should evolve. At this phase, I’d argue maybe … don’t worry about an exit strategy anymore. Once you are unstoppable, put the exit strategy behind you.

The Best CRO Strategy for 2019

The Daily Egg

As the new year rolls around, you may be considering a new CRO strategy to help you exceed last year’s traffic and revenue goals. If so, you’ve come to the right place, and you’re acting at just the right time.

8 Sustainable Practices to Better Your Mobile App Marketing Strategies


For this reason, many company owners have taken measures to adopt strategies that will help them overcome the competition. Without a doubt, these mobile app marketing strategies are very well-documented. SaaS Marketing Strategy

Mobile 207

Measure the Immeasurable: Beyond Vanity Metrics

Speaker: Sari Harrison, Product Management Instructor, Product School

SaaS Pricing Models & Strategies Demystified


Pricing Strategies: The way your pricing model is presented and marketed. How to choose a pricing model and strategy. pricing model and strategy) and is derived from Christoph Janz’s Five ways to build a $100 million business. Pricing Strategies.

Creating a Sales Enablement Strategy

Sales Enablement, SaaS and Growth

One of the questions I get asked most frequently is around building a sales enablement strategy and what that might look like. While each company, context and industry is different, I believe that there are some fundamentals that should form the blueprint of any sales enablement strategy.

Actionable strategies for better user onboarding

Inside Intercom

The post Actionable strategies for better user onboarding appeared first on Inside Intercom. There are two funnels for SaaS companies. The first is all about acquiring new users. The second is all about keeping them.

6 Lessons about Customer-First Strategy


Last week, we attended a fantastic webinar hosted by Paddle which discussed the benefits of customer-first thinking, and how to build a customer-first strategy for your SaaS company. This presentation was jam-packed with fantastic customer-centric strategies and powerful statistical data.

What are some strategies to justify to a potential acquirer a higher valuation for my company?


The easiest “strategies” to get a higher price in an acquisition — which admittedly are very hard to deploy quickly : Raise a venture round at a high price. The post What are some strategies to justify to a potential acquirer a higher valuation for my company?

Guide to SaaS Pricing Models and Strategies

SaaS Metrics

Blog model SaaS strategyIntroduction Businesses, whether small or big, choose SaaS over traditional software delivery methods mainly because of low initial costs and the flexibility SaaS model offers.

What Is (and Isn’t) Product Management?

Speaker: Steve Johnson, VP of Products, Pragmatic Institute

Customer Marketing: Definition, Strategies, and Best Practices

Groove HQ

Build a plan of action for your team by: Establishing metrics for retention and growth Choosing your ideal customer marketing strategy Targeting the right customers to promote your brand What is customer marketing? Customer marketing holds the key to sustainable and economic growth.

The critical role of sales development in your conference and event strategy with Tenbound’s David Dulany

Predictable Revenue

We'll teach you how to craft a solid event strategy – including sales development tactics to either invite people or book meetings. The post The critical role of sales development in your conference and event strategy with Tenbound’s David Dulany appeared first on Predictable Revenue.

5 strategies to become a great SaaS CEO


At SaaStock18, Matthew spoke at large about discovering a sales process while Carrie got in depth on the gist of SaaS pricing strategies. The post 5 strategies to become a great SaaS CEO appeared first on SaaS Revolution Hub.

How to develop a success management strategy

Chart Mogul

If you're asking questions like these, then it’s likely time to turn your attention to strategies tailor-made to support top-tier customers. This will help you determine a manageable number of accounts for your 1-to-1 strategy. Who are your most valuable customers?

Customer Engagement Strategies to Try in 2019-2020

Nimble - Sales

The post Customer Engagement Strategies to Try in 2019-2020 appeared first on Nimble Blog. The speed of development and the profitability of a business depends on the number of clients.

The Magic of Intent: Start Knowing The Goals of Your Users

Speaker: Terhi Hanninen, Senior Product Manager, Zalando, and Dr. Franziska Roth, Senior User Researcher, Zalando

Your multicloud strategy is all wrong

IT World

It would be OK if multicloud helped customers but vendors were hurt in the process, but the opposite is true: Vendors are cleaning up by selling multicloud snake oil while customers keep getting stuck with lowest common denominator cloud strategies and sky-high expenses.

Cloud 65

The Ultimate Guide to SaaS Pricing Models, Strategies & Psychological Hacks


And yet, the average SaaS startup spends just six hours on their pricing strategy. It's understandable - with such an overwhelming number of pricing models, strategies and tactics available, it's almost impossible to know where to start.

How HubSpot Broke a Year-Long Traffic Plateau by Upending the Editorial Strategy


Meghan goes in great detail on the year-long traffic plateau HubSpot’s blog went through in 2017 and how after the initial heart palpitations, the team upended the editorial strategy and are stronger than ever today.

Accelerating Growth With The Extended Product Led Growth Strategy

OpenView Labs

as much time thinking and executing on their go-to-market (GTM) strategy compared to their product. This article will mainly focus on showing that there isn’t a one-size-fits-all product led growth strategy and also helps understanding its subtleties. Content and distribution strategy.

Build Delightful Products with Customer Validation

Speaker: John Little, Head of Product Marketing, Centercode

Is inbound marketing the best marketing strategy?


It’s tempting to try and find “the best” marketing strategy. This is because the creators of the strategy (HubSpot) positioned it. This is still a good strategy. So no, inbound isn’t the best marketing strategy per se.

Customer feedback strategy: How to collect, analyze and take action

Inside Intercom

The post Customer feedback strategy: How to collect, analyze and take action appeared first on Inside Intercom. There are many reasons an organization seeks out customer feedback.

7 Companies Show you their Customer Experience Strategy


There are many articles on developing a customer experience (CX) strategy so seeing a range of practical examples will help put them into perspective. Below we'll stick to a simple definition and then show you 7 examples of how companies implemented CX strategies.

Top SEO Guides: Search Engine Optimization Strategies And Tips


Articles in this guide are well researched and implemented Search Engine Optimization strategies! This SEO Guide will provide information on creating and executing your Search engine optimization strategy over time! Start building SEO knowledge with guides from established experts.

Encouraging Innovation in an Established Product Culture

Speaker: Richard Cardran, Chief Creative Officer and VP Strategy, HIA Technologies

Scaling from $1MM to $500MM ARR: 5 Strategies to Drive Your Next Wave of Growth with Intercom (Video + Transcript)


That’s what we’re going to talk about today, my five best strategies to help you drive your next wave of business growth. First strategy, expand your market. So at the end of the day, your strategy is as much about what you don’t do, as what you do.

SaaS Strategy: Balancing and Managing Short- and Long-Term Tradeoffs


The post SaaS Strategy: Balancing and Managing Short- and Long-Term Tradeoffs first appeared on SaaSX. Strategy CEO Leadership ManagementGrowing a SaaS company at >50% YOY (at scale) is hard. If it was easy, everyone would do it.

Content Distribution: The Missing Piece in Your Marketing Strategy

Groove HQ

The post Content Distribution: The Missing Piece in Your Marketing Strategy appeared first on Groove Blog.

Build a sustainable customer acquisition strategy

Inside Intercom

That’s why you need to find a strategy to steadily bring in new customers in order to survive – and thrive. Without a strategy to acquire customers, it’s easy to keep doing what seems to be working without examining how effective your approach truly is.

Embedded BI and Analytics: Best Practices to Monetize Your Data

Speaker: Azmat Tanauli, Senior Director of Product Strategy at Birst

How Zapier Reached $35M ARR With This SaaS SEO Strategy

Ryan Berg

This strategy has nothing to do with blogging (although we’ll take a look at how they added a blog later to enhance this approach). Want to drive more search traffic to your SaaS? In this case study, we’ll step outside the usual content marketing tactics most SaaS companies use.

SaaS Growth Strategy | A Customer Lifecycle Approach

Chaotic Flow

In the short run, SaaS growth scales with customer acquisition, but in the long run churn kicks in and dominates even the most aggressive SaaS growth strategy, creating a SaaS growth ceiling that can be incredibly difficult to break through.

Top 9 B2B Marketing Strategies to Maximize Growth in 2019


They want to fully understand their customers, they keep tabs on the newest strategies and tactics for growing a business, and they understand how to retain customers for the long-haul. In this article, we’ll give you the B2B marketing strategies and marketing tactics to do that.

B2B 74

SaaS Strategies for Growth


The Software Pricing blog has a simple post listing ten straightforward strategies to help SaaS businesses grow. However most of the suggested strategies in this blog post revolve around better engagement with the customer along the path to converting them.

Your 2-Part Metrics Audit for High-Value Products

Speaker: Sam McAfee, Product Development Consultant, Startup Patterns

Hypergrowth Pricing Strategies from the Trenches [Podcast]

OpenView Labs

The post Hypergrowth Pricing Strategies from the Trenches [Podcast] appeared first on OpenView Mike is currently the Head of Marketing at Reflektive, but was at Lever and Glassdoor during periods of hypergrowth, where the name of the game was to double in size every year.

Pricing Strategies: How To Price Your Social Media Marketing Services


Mostly, that includes the ad spend every month, as well as the custom marketing and advertising strategies that are used for one or more networks. Without a doubt, video content is important to any digital marketing strategy.

6 Best Digital Marketing Strategies for B2B Businesses

Nimble - Sales

So, looking out for strategies which will boost your business and hence revenue is a must. The post 6 Best Digital Marketing Strategies for B2B Businesses appeared first on Nimble Blog. B2B, known as business to business, is a creative and diverse marketing model.

B2B 90

What are key elements of a customer driven marketing strategy?


Here are the key elements of a customer driven marketing strategy that I see. The post What are key elements of a customer driven marketing strategy? Marketing Basics Quora Answers Customer Driven Marketing Strategy Customer Relationships Marketing StrategyFirst, talk to your customers. appeared first on Net-Results Marketing Automation.

Guide to outbound sales: Best strategies, tools, and tips

You just have to use the right outbound sales strategies. Outbound sales strategies that net you more sales. Outbound sales is a specific type of sales with its own unique strategies for selling. You need to build a great team and create a strategy for closing deals.