Overcoming Barriers to Successful RevOps Strategy


In fact, LeanData and SalesHacker’s just released “State of Revenue Operations ” shows a 55% year-over-year increase in companies that have established a dedicated RevOps group—a positive sign that companies believe in the importance of aligning strategy and operations. .

Hustle As Strategy

Tom Tunguz

In 1986, Amar Bhide wrote “ Hustle as Strategy ” for the Harvard Business Review. It’s not a powerful new strategy that a new leader infuses into the organization. What differentiates the best banks from the middle of the pack aren’t differentiated financial products or novel go-to-market strategies or new insights into the market. Great execution is a winning strategy.

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Quit Your Cold Email Strategy


Why Validate an Outbound Strategy?

Predictable Revenue

Read more on Why Validate an Outbound Strategy?… … The post Why Validate an Outbound Strategy? appeared first on Predictable Revenue.

Measure the Immeasurable: Beyond Vanity Metrics

Speaker: Sari Harrison, Product Management Instructor, Product School

As a product manager, it's your job to realize your product’s vision by executing your chosen strategy. It’s also your job to deliver value to the business. Ultimately, these two outcomes are aligned so the temptation is to focus primarily on business metrics. Doing this can cause you to lose focus on the real value you are trying to achieve, in favor of moving the vanity metrics such as launches and time spent. Join Sari Harrison, Product Management Instructor at Product School, as she explains how to use immeasurable success criteria along with your more standard KPIs to deliver products that don't just get used a lot, but deliver real value.

8 Sustainable Practices to Better Your Mobile App Marketing Strategies


For this reason, many company owners have taken measures to adopt strategies that will help them overcome the competition. Without a doubt, these mobile app marketing strategies are very well-documented. SaaS Marketing Strategy

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The 5 Best Digital Marketing Strategies for Beginners

The Daily Egg

The post The 5 Best Digital Marketing Strategies for Beginners appeared first on The Daily Egg. Marketing used to be all about spending money. If you could outspend your competitors, there was a good chance you could take over a larger portion of the market share.

How to Create an Effective Marketing Strategy for Associations


Associations face a unique challenge in marketing, in that they have to cater to a very specific audience and ensure they’re going to become long term members. And each association has different challenges to begin with, so traditional marketing strategies won’t work very effectively either.

Are You Using Quora in Your Social Strategy? 8 Tips to Do It Right

The Daily Egg

The post Are You Using Quora in Your Social Strategy? Quora can bring you tons of traffic and customers. These days, it’s the most popular question and answer site.

Your Customer Success Strategy Eats Sales, Product and Talent Strategies for Breakfast

Valuize Consulting

However, in today’s subscription economy, the prioritization of strategies that support this growth have fundamentally shifted. Customer success strategy eats all other strategies for breakfast. Your customer success strategy should be driving your sales, product [.].

What Is (and Isn’t) Product Management?

Speaker: Steve Johnson, VP of Products, Pragmatic Institute

Product Management is one of the most exciting - and most misunderstood - functions in technical organizations. Is it strategic or tactical? Is it a planning role or a support role? Many product professionals are unclear about what is (and isn't) product management. After all, product management spans many activities from business planning to market readiness. In this session, we’ll examine many product activities and artifacts for product strategy, planning, and growth, and introduce a simple tool that you can use in your organization to clarify the roles of product management and others. Steve Johnson explores the many roles of Product Management in this fun talk focused on why product managers should obsess on problems instead of solutions.

Creating a Sales Enablement Strategy

Sales Enablement, SaaS and Growth

One of the questions I get asked most frequently is around building a sales enablement strategy and what that might look like. While each company, context and industry is different, I believe that there are some fundamentals that should form the blueprint of any sales enablement strategy.

How should startup founders think about exit strategies?


I think there are two different phases you’ll go through, and your exit strategy should evolve. At this phase, I’d argue maybe … don’t worry about an exit strategy anymore. Once you are unstoppable, put the exit strategy behind you.

How to Create a Secure Mobile Payment Acceptance Strategy


In either case, prioritizing and implementing repeatable security measures is absolutely essential to creating a secure mobile payment strategy. Why developing a secure mobile payment strategy is so important? By Rob Nathan, EVP, Integrated Solutions at CardConnect.

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Intercom on Product: The intersection of company and product strategy

Inside Intercom

Five years ago I wrote about how product strategy means saying no – you must ruthlessly protect your product from feature creep. . Saying no, however, is just one part of a successful product strategy. The meeting point of company and product strategy.

The Magic of Intent: Start Knowing The Goals of Your Users

Speaker: Terhi Hanninen, Senior Product Manager, Zalando, and Dr. Franziska Roth, Senior User Researcher, Zalando

It's important to know your users - what are their preferences, pain points, ultimate goals? With user research and usage data, you can get a great idea of how your users act. The tricky part is, very few users reliably act the same way every time they use your product. Join Terhi Hanninen, Senior Product Manager, and Dr. Franziska Roth, Senior User Researcher at Zalando, as they explain how they were able to reach a new level of user understanding - by taking their user research and segmenting their users by point-in-time intent. You'll leave with a strategy to change how your product team, and organization at large, understands your users.

The Ultimate Guide to SaaS Marketing Strategies & Tactics


But the modern marketing world is packed full of strategies and acronyms, and no two commentators can agree on the "best practices" of marketing a growing SaaS company. To help you make the decision, we've collated an all-in-one list of essential SaaS marketing strategies.

Discount pricing strategy: Are discounts really worth it?


But, while discounting may make customers feel good about purchases made, it’s not always the best strategy for certain businesses. We’ll go over the different types of discounting, the pros/cons, some alternatives, and if you should consider discounting in your SaaS pricing strategy.

Create a Strong Customer Engagement Strategy


Creating a strong customer engagement strategy makes sure every interaction delivers that value. What is a Customer Engagement Strategy? Building a comprehensive strategy around this idea of informed intervention requires a commitment to: Following customer behavior.

SaaS Pricing Models & Strategies Demystified


Pricing Strategies: The way your pricing model is presented and marketed. How to choose a pricing model and strategy. pricing model and strategy) and is derived from Christoph Janz’s Five ways to build a $100 million business. Pricing Strategies.

Build Delightful Products with Customer Validation

Speaker: John Little, Head of Product Marketing, Centercode

When it comes to delivering a solid product/market fit, customer validation is key. After all, you want to provide customers with a product that not only fills the need, but is delightful -- right? To get there, you need to commit to a vital blend of market research, strategy, and user testing. Join John Little, Head of Product Marketing at Centercode, as he explains a two-part approach to customer validation. First, how do you strategically identify your top product areas that need attention prior to release. And second, how do you turn user data into strategic priorities that help the right teams make the right decisions.

How to Improve Your Customer Expansion Strategy


Companies today are instead looking to implement a customer expansion strategy. What is a Customer Expansion Strategy? . An effective customer expansion strategy starts by taking the time to understand what your customers wish to achieve by using your product.

7 Proven Strategies to Reduce Churn (With Real Examples)


They all used sustainable strategies to reduce churn while also growing their business. In this guide, we’re going to go over seven strategies to reduce churn, with real-life examples from SaaS companies that have successfully done it. Which leads me to our next strategy.

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Q4 sales strategies to end the year winning


From pitch to close, there are many strategies we at Close turn to in the run of a typical sales process , and I’ve decided to package up a few of my favorites to help you end Q4 2019 on a high note. The key to a good follow-up strategy is consistency, persistence and practice.

Actionable strategies for better user onboarding

Inside Intercom

The post Actionable strategies for better user onboarding appeared first on Inside Intercom. There are two funnels for SaaS companies. The first is all about acquiring new users. The second is all about keeping them.

Encouraging Innovation in an Established Product Culture

Speaker: Richard Cardran, Chief Creative Officer and VP Strategy, HIA Technologies

Innovation is both a process and an outcome. The best way to begin innovating your products is by innovating your internal process. We'll explore the challenges, solutions, and hands-on techniques for becoming a successful "agent of change" within a well-established product culture. We'll examine the importance of UX and user-centric feature analysis, the adaptation of Agile Methodologies to the creative process, as well as a way to drive successful culture change for setting expectations and winning approvals with cross-functional stakeholders. Innovation and Leadership go hand in hand. Join Richard Cardran, Chief Creative Officer and VP Strategy, HIA Technologies, as we assess some case studies to see how to lead with a clear strategy well-defined tactics, and an unbiased understanding of the fundamental question: "why are you innovating?"

6 Lessons about Customer-First Strategy


Last week, we attended a fantastic webinar hosted by Paddle which discussed the benefits of customer-first thinking, and how to build a customer-first strategy for your SaaS company. This presentation was jam-packed with fantastic customer-centric strategies and powerful statistical data.

A SaaS pricing guide: SaaS pricing models, strategies, & examples


If your SaaS company doesn’t have a pricing strategy in place, you’re leaving huge revenues on the table. Yes, nailing your pricing strategy is crucial to SaaS success—but it doesn’t have to be that difficult. 3 Popular SaaS pricing strategies.

Why Social Selling is Killing Your LinkedIn Strategy (How to Transition to a Strategy That Works)

Sales Hacker

In 2020, we need to stop selling on autopilot and elevate our social strategy by building an intentional digital presence. By now, most sales professionals know that social media is an increasingly important component of an effective sales strategy.

Customer Marketing: Definition, Strategies, and Best Practices

Groove HQ

Build a plan of action for your team by: Establishing metrics for retention and growth Choosing your ideal customer marketing strategy Targeting the right customers to promote your brand What is customer marketing? Customer marketing holds the key to sustainable and economic growth.

Embedded BI and Analytics: Best Practices to Monetize Your Data

Speaker: Azmat Tanauli, Senior Director of Product Strategy at Birst

By creating innovative analytics products and expanding into new markets, more and more companies are discovering new potential revenue streams. Join Azmat Tanauli, Senior Director of Product Strategy at Birst, as he walks you through how data that you're likely already collecting can be transformed into revenue!

What is the best social media strategy for maximum engagement?


Social strategy is often overlooked in favor of regular posting. So what is the best social media strategy to engage maximum people through content? The post What is the best social media strategy for maximum engagement? Quora Answers content marketing social media strategy

5 strategies to become a great SaaS CEO


At SaaStock18, Matthew spoke at large about discovering a sales process while Carrie got in depth on the gist of SaaS pricing strategies. The post 5 strategies to become a great SaaS CEO appeared first on SaaS Revolution Hub.

Guide to SaaS Pricing Models and Strategies

SaaS Metrics

Blog model SaaS strategyIntroduction Businesses, whether small or big, choose SaaS over traditional software delivery methods mainly because of low initial costs and the flexibility SaaS model offers.

What are some strategies to justify to a potential acquirer a higher valuation for my company?


The easiest “strategies” to get a higher price in an acquisition — which admittedly are very hard to deploy quickly : Raise a venture round at a high price. The post What are some strategies to justify to a potential acquirer a higher valuation for my company?

Your 2-Part Metrics Audit for High-Value Products

Speaker: Sam McAfee, Product Development Consultant, Startup Patterns

You know what they say: what's measured improves. As product managers we're in a golden age of being able to get all sorts of metrics and run all sorts of experiments. But what are your measurements and analytics focused on? Are they really truly objective? Do they contribute to the ultimate vision of your product? And is everybody clear on that vision? Join Sam McAfee, Product Development Consultant, as he takes you through a two-part measurement audit. First, you'll learn how to make sure your measurements actually align with your product strategy. And second, you'll learn how to evaluate your culture of using measurements, so future experiments will more consistently provide high-value results.

Winning Strategies for Service Marketplaces

Point Nine Land

Winning Strategies for Service Marketplaces was originally published in Point Nine Land on Medium, where people are continuing the conversation by highlighting and responding to this story.

Customer Retention Optimization Strategies to Keep Customers Long-Term


Apply a few key customer retention optimization strategies to build deep, lasting customer relationships. The Best Customer Retention Optimization Strategies . Here are some excellent customer retention optimization strategies to leverage: Implement a Customer-Centric Culture.

How pricing strategy helps shape your entire business model

Inside Intercom

No matter the specifics of how your company adapts and grows, it’s crucial to be aware of how your pricing strategy relates to other aspects of your business. Here, we examine the pricing strategy continuum, and how the different price points relate to all aspects of your business model.

How HubSpot Broke a Year-Long Traffic Plateau by Upending the Editorial Strategy


Meghan goes in great detail on the year-long traffic plateau HubSpot’s blog went through in 2017 and how after the initial heart palpitations, the team upended the editorial strategy and are stronger than ever today.

4 Competencies of a Successful Sales Team

Speaker: Collin Stewart, Co-Founder & Co-CEO, Predictable Revenue

As you scale your SaaS business, you want to be armed with all the necessary tools to ensure optimal growth, which ultimately stems from how effective your sales team is. After identifying that you have a great product that the market needs, the next step is to determine if you have the proper messaging, if you are using the correct channels, and if you have the most effective tactics in place. Join Co-Founder and Co-CEO of Predictable Revenue Collin Stewart to learn how to use this formula to fast-track your startups’ growth journey.