Understanding the Importance of Customer Retention

Totango

Time and money that could have been saved—if you’d focused on customer retention. Instead, use customer retention strategies to keep your hard-won customers. The Importance of Customer Retention. What’s the importance of customer retention?

Customer Retention Optimization Strategies to Keep Customers Long-Term

Totango

Apply a few key customer retention optimization strategies to build deep, lasting customer relationships. Why Retention Matters. Retention is a result of the customer experience. The Best Customer Retention Optimization Strategies .

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Retention, cohorts and visualizations

Inside Intercom

There are few issues more important than customer retention when running software-as-a-service businesses. Retention can be measured qualitatively by talking and checking in with your customers regularly so you’ll know what their main questions and issues are, and when they occur.

Customer Retention Rate: How to Calculate Subscription Retention Rate

ProfitWell

Customer retention is king for any subscription business. That's why understanding your retention rate is so important. Here’s why retention rates should be top of mind for your SaaS business and why you should be calculating retention often. What is retention rate?

How to Optimize Customer Retention for B2B Enterprises

Totango

When you make customer retention for B2B business models a priority, you’ll not only save money on acquisition costs; you’ll also unlock the growth potential of your existing customer base. Let’s explore why customer retention for B2B is so important and how you can make it happen.

Understanding the Importance of Customer Retention

Totango

Time and money that could have been saved—if you’d focused on customer retention. Instead, use customer retention strategies to keep your hard-won customers. The Importance of Customer Retention. What’s the importance of customer retention?

How are User Engagement and Retention Related?

Totango

And if you’re struggling to raise engagement and retention rates through separate initiatives, you may have trouble raising either. User retention is when customers come back to your product after the initial use. User Engagement and Retention: Two Goals, One Strategy.

The Relationship Between Customer Retention and Profitability Explained

Totango

It’s time to recognize and leverage the link between customer retention and profitability. Exploring the Link Between Customer Retention and Profitability. Simply put, if you raise customer retention, profitability will also increase. Tips on Boosting Customer Retention.

Salesforce Field History Retention Policy: What It Means and Why You Should Care

InsightSquared

Articles CRM crm data CRM history insightsquared sales sales analytics salesforce Salesforce data salesforce field history retention policy Salesforce history Salesforce.com sfdc

Customer retention is the new conversion

Inside Intercom

It turns out that it’s not just us within the SaaS business that are realizing that retention matters. Customer retention is more important than conversion. Which is why retention, and the idea of retention, is actually where you need to position your mind.

How to Calculate and Improve Your Customer Retention Rate

Totango

Customer retention is the lifeblood of any savvy enterprise. As such, you will need to keep a close eye on your customers as they progress along the customer journey to avoid churn and gather the data needed to calculate your retention rate. Your customer retention rate (CRR) indicates the percentage of customers you’ve retained within a certain length of time. How to Calculate Your Customer Retention Rate. How to Improve Your Customer Retention Rate.

Retention first?

ProfitWell

Plus, customer retention predictions for the year to come. Is retention-first the way of 2020? Guy Marion, Founder and CEO at Brightback , argues that retention is on tap for companies who are looking to keep customers engaged and driving growth moving forward. He also believes customer retention will become the new frontier for marketers. Metrics will shift to reflect a retention-first mindset. Today, a musical look at the future of streaming.

What is Customer Retention Management and Why Does it Matter?

Totango

As the economy grows increasingly customer-centric, customer retention becomes more vital to the success of enterprises. This means that good customer retention management is necessary for maximizing financial growth, minimizing wasted resources, and optimizing the customer experience.

The New World of Customer Retention

OceanX

Subscription Strategy Retention DTCConsumers today enjoy an unprecedented level of control over the subscription experience. Successful subscription retailers are focusing on surprising and delighting customers. They are always looking to provide as much value as possible.

What is Customer Retention Management and Why Does it Matter?

Totango

As the economy grows increasingly customer-centric, customer retention becomes more vital to the success of enterprises. This means that good customer retention management is necessary for maximizing financial growth, minimizing wasted resources, and optimizing the customer experience.

The Relationship Between Customer Retention and Profitability Explained

Totango

It’s time to recognize and leverage the link between customer retention and profitability. Exploring the Link Between Customer Retention and Profitability. Simply put, if you raise customer retention, profitability will also increase. Tips on Boosting Customer Retention.

Simpson's Paradox in Measuring Net Dollar Retention Rate

Tom Tunguz

Net Dollar Retention is one of the most important metrics is a SaaS business. It measures the value of a cohort of customers over time including expansion, cross-sell, and churn (loss of revenue). But how do you measure NDR? Imagine this is your company’s data. The first column is the cohort month for each cohort in a year. The second column is the revenue of this cohort in their first month. The second colum is a random number between -20 and +20 that is the NDR for that cohort.

The 5 Best Customer Retention Strategies for Subscription Businesses

Totango

While it’s no doubt a thrill to pursue and persuade a new customer to work with your enterprise, for software and subscription-based businesses, the real value lies in customer retention. But your customer retention strategies should be based on long-term thinking.

Customer retention is the new conversion

Inside Intercom

The latest batch of billion-dollar companies are built on high customer retention. That whole idea is this concept of customer retention, and it’s the next frontier. High customer retention is built on great onboarding. Customer retention is, in a sense, the new conversion.

110% Net Dollar Retention Is The Benchmark

OPEXEngine

One SaaS metric we monitor closely is net dollar retention. Similarly, net retention below 100% means churn and downgrades were greater than any growth you enjoyed from the expansion of existing customers. So what’s a good level of net retention? To find out, we looked at publicly traded SaaS companies at their IPO and compared it to their net dollar retention today. In summary, on median the net dollar retention was a healthy 110% at the time of IPO.

Customer Retention Software Guide: 3 Best Tools Compared

ProfitWell

Customer retention can hold more weight than acquisition. Retention shows that you are providing a valuable service that keeps your customers coming back. An easy way to visualize retention is through the leaky bucket metaphor. What is retention software? retention

Firebase Retention Cohort Query on BigQuery

Rakam

The cool features aside, Firebase is also a powerful analytics platform with built-in funnel and retention reports. You can filter your user segment on various dimensions such as platform, stream, demographics or custom user properties.

Customer Retention vs New Customer Acquisition: How Do You Optimize Both?

Totango

For them, customer attraction and retention blur together into one ongoing journey. . There’s no need to indulge a divisive customer retention vs. new customer acquisition dynamic. Customer Retention vs New Customer Acquisition: The Common Goal. Your customer only sees one brand.

A solid customer onboarding experience drives higher willingness to pay & retention

ProfitWell

On this episode of the ProfitWell Report, Jonathan Kim , Founder of Appcues , wants to know how a company's onboarding impacts customer willingness to pay and retention. Retention is where things get really interesting.

How to Calculate Churn and Retention in SaaS

The SaaS CFO

Guide to Churn and Retention Metrics You’ve often heard that churn is a company killer for SaaS and subscription businesses. The post How to Calculate Churn and Retention in SaaS appeared first on The SaaS CFO. Churn Churn Formula Revenue Retention

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What can a member of the retention department of a company do that a regular sales associate can not?

SaaStr

Q: What can a member of the retention department of a company do that a regular sales associate can not? What a customer success professional or retention specialist can do is go deeper. Support, customer success & retention have more time. The post What can a member of the retention department of a company do that a regular sales associate can not? Go deeper. Sales professionals can do a little customer support, it’s part of the job.

Customer retention: 5 best practices & 6 strategies for low churn

Inside Intercom

Customer retention is the silent killer of SaaS businesses today. What is customer retention? Customer retention is the rate at which your business can keep its paying customers over a given period of time. Why customer retention is important. Retention isn’t binary.

This Easy Customer Retention Strategy Increased Our Annual Subscribers by 10%

Groove HQ

How we executed a super simple customer retention strategy to retain 10% more customers. The post This Easy Customer Retention Strategy Increased Our Annual Subscribers by 10% appeared first on Groove Blog.

Retention is a lesson in proactivity

Inside Intercom

Prevention is better than cure – it’s an age old adage that can be applied to the health of your customer churn and retention rates. The post Retention is a lesson in proactivity appeared first on Inside Intercom. Marketing churn customer engagement product education retention

Don’t tell me you miss me: 3 better approaches to user retention

Inside Intercom

A retention campaign that paints a commercial relationship as a personal one will always be awkward at best and at worst will create ill will. Here’s three better ways to create retention campaigns that feel genuine and actually work: Focus on how your product helps.

This is seriously plaguing your retention

ProfitWell

You’re building trust and this trust can lead to good things down the road, like higher retention and less churn. Delinquent churn, at its core , refers to credit card failures and how they impact your retention. Today, we start with a cup of coffee.

How to Build a CSM Team That Generates 130% Net Retention with Talkdesk (Video + Transcript)

SaaStr

The theme of today’s talk is How to Build the CSM Team that Generates 130% plus Net Retention. At Talkdesk, we have achieved really amazing customer retention, net retention, advocacy, loyalty. Our primary focus is logo retention.

Retention Marketing Tips from Taylor Swift

ReSci

The post Retention Marketing Tips from Taylor Swift appeared first on ReSci. Uncategorized Customer Retention Retention Marketing Social Media

Why you should make retention your new growth strategy

Point Nine Land

When companies don’t start with a retention strategy at its core, the potential revenue loss is staggering. Meet Brightback: We’ve automated customer retention Brightback is the solution for customer retention at scale. Ready to grow through retention?

10 Foolproof Steps to Boost Customer Retention

Nimble - Sales

Customer retention is the topmost priority for any company to increase its value, improve cultural norms, and boost revenue. The post 10 Foolproof Steps to Boost Customer Retention appeared first on Nimble Blog. Customers just don’t buy your products; they buy your services more.

Reduce your churn with a retention messaging strategy

Inside Intercom

Today, we’re launching The Customer Retention Starter Kit to help. Retention is the foundation of growth for any company. In short, retention is pretty damn important. Our new Customer Retention Starter Kit will show you how to identify your most “at risk” customers, and how to craft a series of highly personal messages that will get them back on track. Next, we’ve included half a dozen retention messages you can start sending right away.

Customer retention: the foundation of acquisition and growth

ProfitWell

We studied the levers—acquisition, retention, and monetization—of 512 SaaS companies. We found that monetization and retention have much higher revenue impacts than acquisition when considering the same level of impact across each growth lever. Retention capitalizes off of customers you already have. First and foremost—what is customer retention? What is customer retention? 5 reasons why retention is the foundation of acquisition and growth.

6 Customer retention metrics vital to growth | ProfitWell

ProfitWell

But creating customer retention strategies requires a deep understanding of your retention issues. Why you need to understand your customer retention metrics. In particular, your customer retention metrics are a critical component of long-term business planning.

If You Have Great NDR Retention, Should You Increase Your Marketing Spend??

Tom Tunguz

If a startup has great net dollar retention (NDR), should it be willing to increase its customer acquisition spend proportionately? There’s a new debate about marketing efficiency recently, and it’s an important one in the era of product-led growth. I remain a believer that months-to-repay is the best metric for measuring customer acquisition efficiency for a single reason. You know the answer immediately and accurately.

6 SaaS retention strategies for sustainable growth | Profitwell

ProfitWell

But after working with hundreds of SaaS companies, I've realized that the same advice applies for your retention rate as well. But just like avoiding the yeti is way more fun than restarting the game, boosting your retention is more fun—and way more valuable—than acquiring more customers.