Understanding the Importance of Customer Retention

Totango

Time and money that could have been saved—if you’d focused on customer retention. Instead, use customer retention strategies to keep your hard-won customers. The Importance of Customer Retention. What’s the importance of customer retention?

The Relationship Between Customer Retention and Profitability Explained

Totango

It’s time to recognize and leverage the link between customer retention and profitability. Exploring the Link Between Customer Retention and Profitability. Simply put, if you raise customer retention, profitability will also increase. Tips on Boosting Customer Retention.

Customer retention is the new conversion

Inside Intercom

It turns out that it’s not just us within the SaaS business that are realizing that retention matters. Customer retention is more important than conversion. Which is why retention, and the idea of retention, is actually where you need to position your mind.

Retention, cohorts and visualizations

Inside Intercom

There are few issues more important than customer retention when running software-as-a-service businesses. Retention can be measured qualitatively by talking and checking in with your customers regularly so you’ll know what their main questions and issues are, and when they occur.

Salesforce Field History Retention Policy: What It Means and Why You Should Care

InsightSquared

Articles CRM crm data CRM history insightsquared sales sales analytics salesforce Salesforce data salesforce field history retention policy Salesforce history Salesforce.com sfdc

5 SaaS Renewal Process Best Practices for Customer Retention

Totango

Know your customer, personalize your communications, and proactively work toward a mutual journey of growth, and you’ll find your retention process becomes as reliable as a well-worn marriage. Customer retention is about the promise of continued growth.

The New World of Customer Retention

OceanX

Subscription Strategy Retention DTCConsumers today enjoy an unprecedented level of control over the subscription experience. Successful subscription retailers are focusing on surprising and delighting customers. They are always looking to provide as much value as possible.

The 5 Best Customer Retention Strategies for Subscription Businesses

Totango

While it’s no doubt a thrill to pursue and persuade a new customer to work with your enterprise, for software and subscription-based businesses, the real value lies in customer retention. But your customer retention strategies should be based on long-term thinking.

Customer retention is the new conversion

Inside Intercom

The latest batch of billion-dollar companies are built on high customer retention. That whole idea is this concept of customer retention, and it’s the next frontier. High customer retention is built on great onboarding. Customer retention is, in a sense, the new conversion.

A solid customer onboarding experience drives higher willingness to pay & retention

ProfitWell

On this episode of the ProfitWell Report, Jonathan Kim , Founder of Appcues , wants to know how a company's onboarding impacts customer willingness to pay and retention. Retention is where things get really interesting.

How to Calculate Churn and Retention in SaaS

The SaaS CFO

Guide to Churn and Retention Metrics You’ve often heard that churn is a company killer for SaaS and subscription businesses. The post How to Calculate Churn and Retention in SaaS appeared first on The SaaS CFO. Churn Churn Formula Revenue Retention

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10 Foolproof Steps to Boost Customer Retention

Nimble - Sales

Customer retention is the topmost priority for any company to increase its value, improve cultural norms, and boost revenue. The post 10 Foolproof Steps to Boost Customer Retention appeared first on Nimble Blog. Customers just don’t buy your products; they buy your services more.

Customer retention: 5 best practices & 6 strategies for low churn

Inside Intercom

Customer retention is the silent killer of SaaS businesses today. What is customer retention? Customer retention is the rate at which your business can keep its paying customers over a given period of time. Why customer retention is important. Retention isn’t binary.

Retention is a lesson in proactivity

Inside Intercom

Prevention is better than cure – it’s an age old adage that can be applied to the health of your customer churn and retention rates. The post Retention is a lesson in proactivity appeared first on Inside Intercom. Marketing churn customer engagement product education retention

Why you should make retention your new growth strategy

Point Nine Land

When companies don’t start with a retention strategy at its core, the potential revenue loss is staggering. Meet Brightback: We’ve automated customer retention Brightback is the solution for customer retention at scale. Ready to grow through retention?

6 Customer Retention Strategies That Keep Customers Coming Back

ChurnZero

If you want your business to be successful in the long run, it pays to give priority to customer retention. So, let’s take a look at the best customer retention strategies that can help you hold on to your most-prized assets. The following is a guest blog post by Sam Makad. .

Reduce your churn with a retention messaging strategy

Inside Intercom

Today, we’re launching The Customer Retention Starter Kit to help. Retention is the foundation of growth for any company. In short, retention is pretty damn important. Our new Customer Retention Starter Kit will show you how to identify your most “at risk” customers, and how to craft a series of highly personal messages that will get them back on track. Next, we’ve included half a dozen retention messages you can start sending right away.

From conversion to retention: industry experts on improving your onboarding

Inside Intercom

And it correlated the best with long-term retention. The second set of experiments was around educating people on how to re-pin, and the value of a re-pin, and that did actually increase the activation and retention for the business. Shaun Clowes on balancing retention with activation.

Understanding the Real Impact of Improving Customer Retention

ChurnZero

Did you know: For every 1% increase in revenue retention, a SaaS company’s valuation increases by 12% after five years? This was just one of the takeaways from our well-attended webinar this week on- Understanding the Real Impact of Improving Retention and Customer Success Best Practices.

35 SaaS Email Ideas to Boost Retention

SaaS Onboarding Emails

Even though we’re just focusing on engagement and retention emails in this post, I’ve broken them down into categories. Email is a wonderfully diverse tool to incorporate into your marketing ecosystem. But sometimes, you run out of ideas. Or you aren’t sure where to even start. That stops now!

Activation, retention and more: growth lessons from the industry’s best

Inside Intercom

Casey Winters: You can send emails and notifications, and that will be a layer of additional retention on top of your product, but it won’t fix broken retention. That really helped out activation rate and long-term retention for the business. The post Activation, retention and more: growth lessons from the industry’s best appeared first on Inside Intercom. Podcast activation customer acquisition customer retention growth growth marketing retention testing

4 essential questions for optimizing retention

Claudiu Murariu

In the following lines I’m going to share the questions I am expecting my data to answer when it comes down to understanding and optimizing retention. What is the retention of new users? Here’s an example of how a retention report for the onboarded users looks like.

Customer Retention Is King: The Future Of Retention Marketing

ReSci

The post Customer Retention Is King: The Future Of Retention Marketing appeared first on ReSci. Uncategorized Customer Retention Retention MarketingThis article first appeared on Forbes.com on January 21, 2015, where our CEO Jerry Jao is a regular contributor. You can find the original version as well as….

Retention Marketing Tips from Taylor Swift

ReSci

The post Retention Marketing Tips from Taylor Swift appeared first on ReSci. Uncategorized Customer Retention Retention Marketing Social Media

Retention is Paramount

ReSci

It's no secret that customer retention is a crucial element for business success. While other marketing priorities--including customer acquisition, branding, and customer profitability-- are important, retention is paramount. Not only does customer retention also mean value retention, but it is also…. The post Retention is Paramount appeared first on ReSci

Activation, retention and more: growth lessons from the industry’s best

Inside Intercom

Casey Winters: You can send emails and notifications, and that will be a layer of additional retention on top of your product, but it won’t fix broken retention. That really helped out activation rate and long-term retention for the business.

Why Customer Retention Is King: The Evolution Of Retention Marketing

ReSci

The post Why Customer Retention Is King: The Evolution Of Retention Marketing appeared first on ReSci. Uncategorized Customer RetentionThis article first appeared on Forbes.com on November 19, 2014, where our CEO Jerry Jao is a regular contributor. You can find the original version as well as his other pieces here.….

How To Effectively Onboard A New Hire To Ensure Retention and Success

Saastronauts

The post How To Effectively Onboard A New Hire To Ensure Retention and Success appeared first on Saastronauts | The Dedicated SaaS Job Site. Company Culture Hiring and Recruitment Strategy Employee Retention Onboarding RecruitmentCongratulations! You’ve just hired somebody after a long search for the right fit.

Customer Retention: The One Percent Improvement Payoff During Transformative Initiatives

Navint

Customer retention, and therefore customer success initiatives, are paramount. Companies spend anywhere between 5 and 25 times more on acquisition than retention, yet most companies still employ dated customer retention strategies. By Jeff Klebine, Senior Manager at Navint.

From conversion to retention: industry experts on improving your onboarding

Inside Intercom

And it correlated the best with long-term retention. The second set of experiments was around educating people on how to re-pin, and the value of a re-pin, and that did actually increase the activation and retention for the business. Shaun Clowes on balancing retention with activation. Adam Risman: I know a lot of organizations are tempted to focus on acquisition, but you really believe that you have to solve the retention problem first.

6 Customer Retention Tips for SaaS Business Success

Saastronauts

The post 6 Customer Retention Tips for SaaS Business Success appeared first on Saastronauts | The Dedicated SaaS Job Site. For every business, the goal is to survive the stiff competition and stay on top! This goal gets fulfilled when various factors come into play, and business owners understand the dynamics on which the world of business survives. One such factor in the success of any business is their customers. Customers are the most critical.

How to Use Upselling to Increase Customer Happiness, Retention and Revenue

Groove HQ

The post How to Use Upselling to Increase Customer Happiness, Retention and Revenue appeared first on Groove Blog. Upselling doesn’t have to be a dirty word. In fact, it can help you make your customers happier. What comes to mind when you think of the word upsell? For many of us, it might bring up images of sleazy salespeople trying to line their pockets by selling us extra stuff we don’t need. And, […].

Subscribed Podcast: DAZN’s Chris Haigh on subscriber acquisition and retention

Zuora

Select excerpts from Subscribed Podcast with Chris Haigh, Director of Product, Web, Acquisition & Retention at DAZN. The post Subscribed Podcast: DAZN’s Chris Haigh on subscriber acquisition and retention appeared first on Zuora. Subscription Economy Marketing

Top Two Reasons for Churn

For Entrepreneurs with David Skok

Customer Success churn SaaS SaaS churn SaaS customer engagement SaaS customer retention SaaS renewals SaaS retention Startup HelpIn working with a number of SaaS portfolio companies, I have found that there are two causes of churn that occur more frequently than any others. They are: Failure to successfully onboard the customer Loss of the champion who drove the purchase Looking at these in order: Failure to successfully onboard It’s easy to understand.

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5 Email Marketing Tips to Improve Customer Retention

ReSci

The post 5 Email Marketing Tips to Improve Customer Retention appeared first on ReSci. Uncategorized Customer Retention email marketing tipsResearch has shown that when it comes to customer engagement, email still reigns supreme. Email marketing generated the highest ROI for B2C companies in 2014; 91% of Americans report liking….

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Announcing the next Retention Deep Dive, Growth Series, and something new

Casey Accidental

Today, Reforge announced their three upcoming programs this fall: 1) The Retention + Engagement Deep Dive program. I worked closely with Brian developing this program, which looks at every aspect of retention including activation, engagement, resurrection, and churn. Here’s some more detail about each program below: About the Retention + Engagement Deep Dive. Retention + Engagement Deep Dive zooms in on one of the most important sub-topics of growth.

Retention Metrics Explained: Lead Scoring, Pt. 2 [RS Labs]

ReSci

The data science team at Retention Science uses Welcome Purchase Probability to help sort out the good customers from the bad so marketers…. The post Retention Metrics Explained: Lead Scoring, Pt.

Customer Support + Customer Success: Working Together to Increase Customer Satisfaction, Retention, and Growth

Totango

With the right tools, Customer Support teams can become agents of Customer Success, and their work can lead to increased customer satisfaction, customer retention, and bottom-line growth. What if customer support teams could play a major role in increasing customer retention rates, improving customer satisfaction, and contributing to revenue growth? This in turn improves the long-term customer relationship, leading to higher retention rates.

Retention Metrics Explained: What Is Customer Churn? [RS Labs]

ReSci

Here at Retention Science, our data science team spends a lot of time thinking deeply about customer retention for commercial businesses. Although what we think retention actually means is a topic for a future post -- hint: it's a bit more complicated than most people initially think! -- at its core,…. The post Retention Metrics Explained: What Is Customer Churn? [RS

Retention metrics explained: Customer Future Value Pt. 1 [RS Labs]

ReSci

Customer Future Value is the next metric in our ‘Retention Metrics Explained’ series and it builds upon what we described about customer churn in our previous post. The post Retention metrics explained: Customer Future Value Pt. 1 [RS Labs] appeared first on ReSci. RS Labs Uncategorized

Retention Metrics Explained: Lead Scoring, Pt. 1 [RS Labs]

ReSci

At Retention Science, we address this problem by predicting, after a customer first signs up, whether he or she will actually turn…. The post Retention Metrics Explained: Lead Scoring, Pt. As the saying goes, you don't get a second chance to make a first impression. This is true for customers too, and it can have a big impact on a business. 1 [RS Labs] appeared first on ReSci. RS Labs Uncategorized

Top 10 Customer Retention Tactics for the Data-Driven Marketer

ReSci

More and more marketers are seeing the benefits of shifting their marketing efforts from acquisition to retention. The post Top 10 Customer Retention Tactics for the Data-Driven Marketer appeared first on ReSci In fact, according to Bain & Company, increasing….

How customizing subscription billing cycles help with customer retention

ReSci

The post How customizing subscription billing cycles help with customer retention appeared first on ReSci Some subscription companies are shooting themselves in the foot by following the one size fits all method of monthly billing. Although monthly cycles are industry standard for subscription companies, it's not necessarily the most efficient model for all. A monthly cycle makes a lot of sense….