What’s a Good Net Retention Rate in SaaS?

SaaStr

119% net revenue retention. Asana, 130% net revenue retention. Fastly, 130% net revenue retention. PagerDuty, 139% net revenue retention. Zoom, 140% net revenue retention. Slack, 143% net revenue retention. 146% net revenue retention at IPO.

Churn is Dead. Long Live Net Dollar Retention Rate

SaaStr

SaaStr speaker favorite Dave Kellogg recently shared with us his thoughts on why churn is dead, and what’s driving many companies to turn to net dollar retention. Having a good net dollar retention is crucial, and the average good NDR rate falls around 115%.

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What’s More Important, New Customers or Retention? It’s a Trick Question

SaaStr

Q: What is more important, getting new customers or customer retention? It’s a trick question, of course — the crazy high net negative churn of top SaaS companies means that of course retention matters more than new customers. So in the early days, retention alone only gets you so far.

Customer Retention Rate: How to Calculate Subscription Retention Rate

ProfitWell

Customer retention is king for any subscription business. That's why understanding your retention rate is so important. Your retention rate—and by retention rate I'm specifically referring to the percentage of customers retained over tim e—gives you a benchmark for consistently improving your product and business, provides early warning of potential problems, and simplifies revenue forecasting. What is retention rate? Why is retention rate so important?

Product Analytics Playbook: Mastering Retention

Why do your users churn? In this guide you'll learn common product pitfalls and how to fix them.

Understanding the Importance of Customer Retention

Totango

Time and money that could have been saved—if you’d focused on customer retention. Instead, use customer retention strategies to keep your hard-won customers. To get you started on the path to saving money, we’ll examine the importance of customer retention and how you can raise your retention rates. The Importance of Customer Retention. What’s the importance of customer retention? How to Raise Customer Retention Rates.

How to Improve Customer Retention—Even During a Pandemic

Totango

Customer retention is the continuation of a valued service. In B2B terms, it is still possible to maintain your customer relationship and even improve customer retention during uncertainty, but you will need to focus on five key steps: Understand Your Customer.

How to Calculate and Improve Your Customer Retention Rate

Totango

Customer retention is the lifeblood of any savvy enterprise. As such, you will need to keep a close eye on your customers as they progress along the customer journey to avoid churn and gather the data needed to calculate your retention rate. Your customer retention rate (CRR) indicates the percentage of customers you’ve retained within a certain length of time. How to Calculate Your Customer Retention Rate. How to Improve Your Customer Retention Rate.

5 SaaS Renewal Process Best Practices for Customer Retention

Totango

Know your customer, personalize your communications, and proactively work toward a mutual journey of growth, and you’ll find your retention process becomes as reliable as a well-worn marriage. Customer retention is about the promise of continued growth. We’ve gathered 5 of our favorite SaaS renewal best practices to help you remove the stress from your retention process: Define your customer.

Customer Retention Strategies That Work in Uncertain Times

Totango

One especially important facet of planning for the unexpected inevitable is customer retention. Here are some customer retention strategies that you’ll want to use: Digitally engage with your customers Use customer data to make data-driven decisions Proactively manage expectations Swiftly and effectively respond to escalations Leverage an early warning system Offer flexibility in refunds, downgrades, discounts, or discontinuations. Customer Retention & Churn

SaaSOptics SaaS Metrics Template

Download this template that includes calculations, formulas, definitions and a customizable dashboard. The template includes subscription momentum metrics (ARR, customer count, avg. ARR), churn and retention metrics, and customer lifetime value metrics.

Understanding the Importance of Customer Retention

Totango

Time and money that could have been saved—if you’d focused on customer retention. Instead, use customer retention strategies to keep your hard-won customers. To get you started on the path to saving money, we’ll examine the importance of customer retention and how you can raise your retention rates. The Importance of Customer Retention. What’s the importance of customer retention? How to Raise Customer Retention Rates.

Salesforce Field History Retention Policy: What It Means and Why You Should Care

InsightSquared

Articles CRM crm data CRM history insightsquared sales sales analytics salesforce Salesforce data salesforce field history retention policy Salesforce history Salesforce.com sfdcAt InsightSquared, we talk a lot about using your historical Salesforce data to expose and identify patterns from years past to dramatically improve accuracy in the present and future.

Customer retention strategies for turbulent times

ProfitWell

Customer retention is more important than ever during these uncertain times. Here are some strategies based on basic customer retention principles to help you get through this challenging time. customer retentionBusinesses that are able to retain customers now, at the height of the crisis, will be in a much better position post-crisis. Knowing what to focus on can be challenging when everything has been thrown into chaos—in both your personal and professional life.

The Relationship Between Customer Retention and Profitability Explained

Totango

It’s time to recognize and leverage the link between customer retention and profitability. Exploring the Link Between Customer Retention and Profitability. Simply put, if you raise customer retention, profitability will also increase. The moment a transaction is complete, your business must change its focus to customer retention. Tips on Boosting Customer Retention. Increase Customer Retention and Profitability with the Right Software.

New Study: 2018 State of Embedded Analytics Report

Embedded analytics also helps companies master efficient customer acquisition and retention. In terms of customer acquisition and retention, embedded analytics unquestionably boosts business. 2018 STATE OF. EMBEDDED. ANALYTICS. REPORT The Sixth Annual Review of Embedded.

How to Optimize Customer Retention for B2B Enterprises

Totango

When you make customer retention for B2B business models a priority, you’ll not only save money on acquisition costs; you’ll also unlock the growth potential of your existing customer base. Let’s explore why customer retention for B2B is so important and how you can make it happen. How to Increase Customer Retention for B2B Companies . That’s why B2B business models should make customer retention a high priority. .

Retention marketing strategies that boost revenue

Vero

Once you do win them over, though, you can reap the rewards of that relationship through retention marketing. . Marketing retention strategies are focused on keeping customers happy to prevent churn, and increase account expansion and advocacy. Retention metrics for software companies.

Retention marketing strategies that boost revenue

Vero

Once you do win them over, though, you can reap the rewards of that relationship through retention marketing. . Marketing retention strategies are focused on keeping customers happy to prevent churn, and increase account expansion and advocacy. Retention metrics for software companies.

What Is Good Retention: An Exhaustive Benchmark Study with Lenny Rachitsky

Casey Accidental

These plans included a lot of the goals you likely have in your company: improvements in acquisition, activation, and retention. But long term, how high could we push this retention number? What would great retention be for Eventbrite?”. Soon after, I was chatting with Lenny Rachitsky , and we decided to embark on a holistic study across the industry to ask “what is great retention?” Why is retention so damn important?

How are User Engagement and Retention Related?

Totango

And if you’re struggling to raise engagement and retention rates through separate initiatives, you may have trouble raising either. User retention is when customers come back to your product after the initial use. Strong engagement often leads to greater retention, and retention can also open the door for deeper engagement. User Engagement and Retention: Two Goals, One Strategy. User engagement and retention aren’t the same.

Retention, cohorts and visualizations

Inside Intercom

There are few issues more important than customer retention when running software-as-a-service businesses. Retention can be measured qualitatively by talking and checking in with your customers regularly so you’ll know what their main questions and issues are, and when they occur. Retention can also be quantified, giving you hard data on how much money you’re losing. Why visualize retention data? Using cycle plots to plot retention.

6 SaaS Customer Retention Best Practices

Totango

In customer retention, every engagement counts. Rather, customer retention for SaaS enterprises is a result of the customer experience. As dependable and recurring renewal is crucial to the growth of our own enterprise, it is vital that we understand customer retention best practices must be implemented at every stage of the customer journey and reinforced by every engagement we undertake. Why Customer Retention Matters. 6 SaaS Customer Retention Best Practices.

Retention first?

ProfitWell

Plus, customer retention predictions for the year to come. Is retention-first the way of 2020? Guy Marion, Founder and CEO at Brightback , argues that retention is on tap for companies who are looking to keep customers engaged and driving growth moving forward. He also believes customer retention will become the new frontier for marketers. Metrics will shift to reflect a retention-first mindset. Today, a musical look at the future of streaming.

Reading list: Advice for customer retention

Inside Intercom

We continue our series of posts looking back through the Inside Intercom archive with a selection of some of our most popular posts on customer retention. This has long been one of the most popular topics on Inside Intercom, and over the years we have examined retention from a number of different perspectives – from measuring net dollar retention to understanding activity churn; from cohort analysis to re-engagement messaging strategies.

What good net dollar retention looks like

OPEXEngine

Net dollar retention is the most important metric in SaaS. We find that companies with great net dollar retention (100%+) grow quickly and are more cash efficient than those with mediocre or poor net dollar retention. In summary, have a maniacal focus on net dollar retention.

110% Net Dollar Retention Is The Benchmark

OPEXEngine

One SaaS metric we monitor closely is net dollar retention. Similarly, net retention below 100% means churn and downgrades were greater than any growth you enjoyed from the expansion of existing customers. So what’s a good level of net retention? To find out, we looked at publicly traded SaaS companies at their IPO and compared it to their net dollar retention today. In summary, on median the net dollar retention was a healthy 110% at the time of IPO.

Customer Retention During Economic Downturns: What’s Top of Mind for Your Customers?

Totango

Equipped with the knowledge provided by customer data, you can help your customer survive tough times by offering practical solutions that add value and ultimately contribute to customer retention during economic downturns — even ones caused by a pandemic. Customer Retention Is Your Future.

What is Customer Retention Management and Why Does it Matter?

Totango

As the economy grows increasingly customer-centric, customer retention becomes more vital to the success of enterprises. This means that good customer retention management is necessary for maximizing financial growth, minimizing wasted resources, and optimizing the customer experience. Optimizing customer retention depends on your company’s ability to consistently provide both a quality experience and offerings that keep customers coming back.

Is Customer Retention Management Software Worth It?

Totango

That’s why customer retention management software is a vital component of your retention strategy. If your customers are the foundation of your enterprise, then customer retention is the most important aspect of a successful business. What Are the Benefits of Customer Retention Management Software? With this perspective, customer retention is the only way to unlock the full value of any customer partnership. How Customer Retention Management Software Works.

How to Measure Churn: Net Revenue Retention vs. Gross Revenue Retention

OPEXEngine

In this article, we’ll take a look at two of the key calculations you can use to measure churn by way of revenue retention in your startup. What is revenue retention? Revenue retention is the revenue generated from the previous month’s (or year’s) customers. Keep in mind, however, that your revenue retention rate is not necessarily the same as your customer retention rate. Net Revenue Retention Rate. Gross Revenue Retention Rate.

The New World of Customer Retention

OceanX

Subscription Strategy Retention DTCConsumers today enjoy an unprecedented level of control over the subscription experience. Successful subscription retailers are focusing on surprising and delighting customers. They are always looking to provide as much value as possible.

Customer acquisition vs. retention: Which is best for growth?

ProfitWell

Customer acquisition vs. customer retention—which one is better? Efforts to improve retention are often put on the back burner, or totally neglected. In reality, though, retention offers a much higher ROI on advertising spend for certain business models—and is often much more cost-effective than its counterpart. Let's dive into the details of customer acquisition and retention, and see if we can answer that question. Retention grows customer LTV. retention

The 5 Best Customer Retention Strategies for Subscription Businesses

Totango

While it’s no doubt a thrill to pursue and persuade a new customer to work with your enterprise, for software and subscription-based businesses, the real value lies in customer retention. But your customer retention strategies should be based on long-term thinking. The best customer retention strategies build out from a common, cross-functional focus on the customer. As you’ll discover below, the best customer retention strategies are based on building bonds.

The Relationship Between Customer Retention and Profitability Explained

Totango

It’s time to recognize and leverage the link between customer retention and profitability. Exploring the Link Between Customer Retention and Profitability. Simply put, if you raise customer retention, profitability will also increase. The moment a transaction is complete, your business must change its focus to customer retention. Tips on Boosting Customer Retention. Increase Customer Retention and Profitability with the Right Software.

SaaStr 2020 Session Preview: Churn is Dead, Long Live Net Dollar Retention!

Kellblog

The purpose of this post is to provide a teaser to entice you to attend my session, Churn is Dead, Long Live Net Dollar Retention Rate , bright and early on Wednesday, September 2nd at 8:00 AM. Net dollar retention (NDR) rate definition and benchmarks.

Churn 62

Customer retention is the new conversion

Inside Intercom

It turns out that it’s not just us within the SaaS business that are realizing that retention matters. Customer retention is more important than conversion. That’s why I’ve been saying that retention is more important than conversion for all businesses, but specifically for marketers. Which is why retention, and the idea of retention, is actually where you need to position your mind. The importance of net dollar retention.

What is Customer Retention Management and Why Does it Matter?

Totango

As the economy grows increasingly customer-centric, customer retention becomes more vital to the success of enterprises. This means that good customer retention management is necessary for maximizing financial growth, minimizing wasted resources, and optimizing the customer experience. Optimizing customer retention depends on your company’s ability to consistently provide both a quality experience and offerings that keep customers coming back.

Churn is Dead, Long Live Net Dollar Retention! Slides from my SaaStr 2020 Presentation

Kellblog

I just finished delivering my presentation at SaaStr Annual 2020, dubbed Churn Is Dead, Long Live Net Dollar Retention.

3 Customer Retention Strategies for the Pandemic’s Next Wave

ChurnZero

Did you know that 60% of SaaS companies reported a negative impact on customer retention and upsell deals due to the pandemic? Customer retention, along with new customer acquisition, has been challenging for most companies when the pandemic hit.