B2B vs B2C: How Should Your Sales Team Be Allocated to Maximize Success?

Tom Tunguz

If you're starting a SaaS company, should you prefer to sell to B2B or B2C companies? If you were to hazard a guess about the share of B2C vs B2B companies, what would it be? Across all US companies, B2B companies outnumber B2C companies 1.6:1. For every B2C company, there are 1.6

B2C 189

How Top B2C Brands Embrace Product Led Growth

OpenView Labs

To be successful, B2B businesses need to think like B2C businesses and remember that their end user is an actual thinking, feeling human that expects a quality product and a personalized experience. What other B2C businesses are embracing product led growth?

B2C 60

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Is it recommended to require the credit card details upfront during the signup? Based on your experience and B2C SaaS history, what would be the best strategy for an online app to grow?

SaaStr

Based on your experience and B2C SaaS history, what would be the best strategy for an online app to grow? I don’t like asking for the credit card upfront. What I see time and time again is a short-term boost to short-term metrics, at the cost of longer term revenue and brand building.

B2C 164

3 customer retention trends for B2C and B2B companies

BrightBack

B2C, B2B and hybrid companies do things differently. B2B and B2C companies have their own ideas. For B2C and hybrid companies, the market is far broader, so these organizations are focused on improving customer satisfaction through better customer support.

B2C 52

How B2C companies are using live chat to drive sales and offer a personalized customer experience

Inside Intercom

The post How B2C companies are using live chat to drive sales and offer a personalized customer experience appeared first on Inside Intercom. For online businesses, customer experience is king.

B2C 66

10 Things That Aren’t Obvious About Partnering With Big Companies – Workday Ventures (Video + Transcript)

SaaStr

Blog Posts Fundraising International Expansion Metrics Role / Function SaaStr Events Videos b2b B2C CVCs Leighanne Levensaler saastr saastr annual saastr europa 2019 workday

B2C 139

B2B Payments: How They are Different from B2C and What’s Important

wepay

Business-to-Business (B2B) payments involve a similar transaction process to Business-to-Consumer (B2C) on the technical level in terms of the security and compliance that is necessary to transfer money from one entity to another to complete a transaction.

B2C 52

Top Five Highlights From Salesforce Connections 2019

CloudKettle

SaaS Sales and Marketing B2C Datorama GDPR Marketing Marketing automation Online Privacy Salesforce Salesforce Connections Salesforce Marketing CloudThis month the CloudKettle team attended Connections; one of the largest annual Salesforce events. Connections brought.

B2C 69

Campaign Attribution Models

InsightSquared

B2C Marketing. Impulse purchases often play a role in B2C, resulting in a much shorter sales cycle, sometimes only minutes long. B2C marketing needs to reflect this fast-paced sale. Recommended Attribution Models for B2C.

B2C 222

Taking a $4B Company from Consumer to B2B with Pluralsight (Video + Transcript)

SaaStr

We all know and could name several successful B2C and B2B companies. We saw the momentum increase, and we were nailing that B2C customer. We saw inside the company this tension between our classroom business and this new B2C digital business, and we knew we had to make a decision.

B2B 148

3 Mistakes SaaS Companies Make When Defining Buyer Personas

Cobloom

For a simple product sold B2C, maybe. If you want to sell your SaaS product, you need to understand your buyers. If you want to understand your buyers, you need to develop buyer personas. Simple, right? But for you, a unique software-as-a-service business, selling B2B? Not quite.

B2C 55

Campaign Attribution Models

InsightSquared

B2C Marketing. Impulse purchases often play a role in B2C, resulting in a much shorter sales cycle, sometimes only minutes long. B2C marketing needs to reflect this fast-paced sale. Recommended Attribution Models for B2C.

B2C 156

Every Marketing Initiative, Every Channel … Plateaus. Plan for It.

SaaStr

Perhaps this isn’t true as much in B2C. If TikTok really spent ~$1 billion in ads (per Wall Street Journal ) to become a dominant social network, then clearly the limits are high in B2C. Once you hit Initial Traction in SaaS, say that first $1m-$1.5m

The risk of reactive customer retention

BrightBack

In our recent webinar on customer retention trends , Brightback CEO Guy Marion and Crazy Egg General Manager Suneet Bhatt talked retention tactics, and how retention strategy looks different for B2B, B2C and hybrid companies. B2C purchase drivers.

The subscription sales guide: how to sell subscriptions (B2B/B2C)

ProfitWell

We’ll talk through the importance of audience targeting, the kinds of resources that are helpful, and the ways to differentiate between B2C and B2C sales. B2C subscription sales. Both B2C and B2B companies need to understand the market conditions for their industry.

B2C 52

Rajat Bhargava on Giving First for a B2B company

TechStars

How B2C companies can Give First is another question. What Give First does and doesn’t mean for B2C: “In a B2B situation there’s not this monetization of data in the same way as there is on the consumer side.

B2B 131

Why was WeWork such a huge flop?

SaaStr

This is starting to work: In a lot of these seemingly crazy B2C bets, since the Web 1.0 Q: Why was WeWork such a huge flop? It’s easy to be a critic. But WeWork’s big “flop” really came from just 1 factor … it ran out of investors that bought into its dream.

B2C 148

3 SaaS Essentials

Saastronauts

There isn’t a definitive feature set that guarantees success, there are however some fundamentals that appeal to both B2B and B2C buyers, regardless of cost and target market. A significant number of elements combine to create a great SaaS solution. Before drilling down into specifics, advanced features and key differentiators it is important your solution. The post 3 SaaS Essentials appeared first on Saastronauts | The Dedicated SaaS Job Site. Product SaaS Strategy

B2C 53

What are the biggest mistakes first-time startup founders make, and how can they be avoided?

SaaStr

Yes, some B2C and even some B2B products do experience magic virality and magic growth hacking. Here’s my list in SaaS: Being reluctant to go up-market. Not everyone should go up-market.

5 Reasons Why You Should Add a CRM to Microsoft Outlook

Nimble - Sales

Despite the proliferation of social media, email marketing remains one of the most powerful sales and marketing tools for B2B and B2C organizations. Microsoft Outlook is an email category leader, with than 400 million people using Microsoft Outlook to communicate with customers and prospective buyers. But don’t be fooled into thinking that an email client, […]. The post 5 Reasons Why You Should Add a CRM to Microsoft Outlook appeared first on Nimble Blog. CRM Sales

B2C 52

CDP vs. DMP: Which One Does Your Business Need?

Hull

mParticle for B2C. Zaius for B2C. B2B; B2C. Two popular martech tools have quickly risen up the ranks in the past decade: the customer data platform (CDP) and the data management platform (DMP).

B2C 52

Sales Brief: guaranteed sales, freemium vs trial, analytics, and more

Close.io

Are B2B and B2C completely separate animals or more similar than we think? Seasonality is something we typically associate with B2C, but it shouldn't be excluded from B2B. New week, new Sales Brief! This week we cover some great reads on the topic of sales data.

B2C 61

How is CAC changing over time?

ProfitWell

CAC is up across the board for both B2B and B2C companies due to competition and everyone and their mother having ebooks, paid ads, and most aspects of all the common marketing channels. While B2B CAC is slightly higher, both B2B and B2C are up roughly 60% compared to five years ago.

B2C 63

Which tactics will increase willingness to pay?

ProfitWell

In a previous set of studies we looked at a fake B2B sales product and a fake B2C fitness product, we kept all copy and descriptions the same except we varied the value proposition. Our B2C example saw the same effect with a negative 10% to a plus 15% swing based on the value proposition.

B2C 75

It’s All About the Network

TechStars

I’m not a B2C person. “Every opportunity I’ve gotten in my life has been provided by a network,” said Sky Kelley, Founder and CEO of Avisare.

Is Seed the new Series A? (Video + Transcript)

SaaStr

Do you think between B2B and B2C, are there two raise for B2C companies? I mean, you’ve got so many really well-funded businesses in Europe that are B2C. I think historically there have been a lot of really well funded B2C companies in Europe.

Marketing B2B: O Que é, As 10 Estratégias Mais Usadas e Exemplos

Neil Patel

Diferenças entre B2B e B2C. É diferente de quando uma empresa vende para o consumidor final, processo que se denomina B2C (business-to-consumer). Marketing B2B e B2C: 10 diferenças entre os dois. O mercado B2C é aquele que abrange todos os consumidores finais.

B2C 55

SaaStr Crosses 1,000,000 Social Followers. Lessons Learned.

SaaStr

Beyond that, as B2B folks living in a B2C world, here are my top learnings. So at little old team SaaStr, we historically did not really track social followers as a core metric. We’re B2B folks ?? But as SaaStr grew, first we started to build a list.

B2C 170

Complicated & Changing Fast – That’s B2B SaaS Today (Can Your Billing Keep Up?)

Chargify

Because B2B SaaS is unlike any other industry, and perhaps most unlike B2C SaaS, with which it’s often and incorrectly compared. . To understand the unique needs of B2B SaaS, you first have to see it within the context of its next-of-kin: B2C SaaS and Enterprise software.

B2C 53

5 Email Marketing Tips to Improve Customer Retention

ReSci

Email marketing generated the highest ROI for B2C companies in 2014; 91% of Americans report liking…. Research has shown that when it comes to customer engagement, email still reigns supreme. The post 5 Email Marketing Tips to Improve Customer Retention appeared first on ReSci. Uncategorized Customer Retention email marketing tips

B2C 40

Beyond Logos, Fonts, and Colors: The Importance of Building an Impactful Brand

OpenView Labs

In the B2B industry, the target audience is typically more niche than it would be in B2C. B2B sales tend to be more expensive, less frequent, lengthier and more involved than B2C sales, so developing a connection with your prospects is critical to success.

5 Reasons Not To Raise Prices on Existing Customers. And 2 Better Ways to Do It Anyway.

SaaStr

But talk to our B2C friends with much shorter sales cycles (and shorter customer lifetimes) and they’ll all confirm this. I remember the first time I tried to do the Old Price-Raise-Without-Notice tactic. We’d closed Qualcomm in Year 1 for the grand total of $10,000.

The 10 best B2B payment solutions of 2019 | ProfitWell

ProfitWell

First, we’ll talk through how B2B payments work and how they differ from B2C payments to provide a bit of context. While similar to business to customer (B2C) payments, B2B payments have additional processes in place that make them more complex. The way you process B2B payments matters.

B2B 52

How does churn differ across subscription markets?

ProfitWell

Notice how the software industry actually has much lower churn comparatively with a median churn rate of roughly 5% for B2B software and 6% for B2C software. Take a look at this blend of B2B and B2C software subscription companies.

Churn 63

The top SaaS companies ruling the East Coast

SaaStock

Faraday optimizes every stage of the B2C revenue journey. As we wrote in our launch post about expanding SaaStock New York into SaaStock East Coast , our main aim is to foster a community of top SaaS companies that spans all the way from Florida to Quebec.

3 Facts About B2B Buyer Experience You’re Probably Ignoring

Sales Hacker

How and when do buyers want to engage with providers of goods and services, and are there unique preferences for B2B vs. B2C purchase scenarios? Still Thinking B2B vs. B2C? Still Thinking B2B vs. B2C?

B2B 103

How we’re building a marketing engine to move upmarket

Inside Intercom

But thanks to his experience as a marketing leader in both B2C (in online gaming ) and later in B2B (at AdRoll , where he managed 45 people and a budget of €30 million), Shane had a keen sense of how to continue fueling growth by moving upmarket and differentiating from a crowded marketplace.