Subscription Flow

OCTOBER 22, 2024

B2B or B2C? Whether you sell B2B (business to business), or B2C (business to customer) makes a difference. B2C is more likely to be taxable across the world as compared to B2B. Taxable products You need to understand which services or products you offer are taxable in which countries.

SaaS Payments 52

SaaS Payments Payment Services Payment Solutions SaaS 52

User Pilot

OCTOBER 19, 2024

11 Retently for both B2C and B2B companies with predictive survey analytics Retently survey builder. Retently is a survey platform designed for both B2B and B2C businesses (SaaS, ecommerce, agencies, insurance, etc.). A free plan with limited features is available, and a free trial to explore premium features before committing. #11

Software Review 105

Software Review Technical Review Software B2C 105

Blulogix

DECEMBER 23, 2024

It doesnt matter if its B2B or B2C. Todays customers are demanding pricing that reflects their actual use, whether its hours of streaming, terabytes of data, or the number of users accessing a platform.

Payment Features 52

Payment Features Subscription Pricing Artificial Intelligence 52

Subscription Flow

DECEMBER 10, 2024

Is your SaaS a B2B, or B2C? Your pricing strategies may differ in either of these cases. Understand Your Customers Having a targeted dynamic pricing strategy helps maximize your revenue. Your pricing approach may differ considerably in both cases. Customer segmentation enables you to identify which groups your customers belong to.

Pricing 52

Pricing SaaS Customer Lifetime Value Payment Features 52

Frontegg

APRIL 29, 2025

It’s not just another authentication provider—it’s a purpose-built solution for the agentic era, and supports both B2B and B2C agent applications. Frontegg.ai: A secure & scalable foundation Frontegg.ai provides the essential identity layer you need to build, productize, and scale your AI agents.

Identity management 52

Identity management AI Management Scale 52

FastSpring

JUNE 12, 2025

Customer Expectations : B2B buyers now expect B2C-level checkout experiences. Subscription Sophistication : Modern buyers demand flexible billing, usage-based pricing, and seamless upgrades. Gaming Revolution : Studios are embracing direct-to-consumer models to escape 30% marketplace fees.

Merchant Services 78

Merchant Services Payment Methods Payment Solutions Payment Services 78

FastSpring

JANUARY 9, 2025

With changes to legislation in the EU and lawsuits in the U.S., the future of monetizing your game direct to consumer looks brighter than ever. That said, you might be wondering what strategies work within the confines of today’s rules and if it’s even possible to earn 50% or more of your game’s revenue through D2C.

Payments 165

Payments Mobile Payment Methods Revenue 165

Valuize Consulting

NOVEMBER 19, 2024

Why Customer Intent is Vital in B2B Unlike B2C transactions, the B2B customer journey can be long and intricate, involving multiple decision-makers, extended sales cycles, and contracts with substantial financial stakes.

B2B 52

B2B Machine Learning Artificial Intelligence Outsourced Development 52

Sales Hacker

JUNE 27, 2025

Mary Meeker highlights a shift to real-time expectations across B2B and B2C. Time-to-Value is the new differentiator Buyers don’t want a product tour. They want value, and they want it fast. This is especially true in PLG or inbound-heavy motions.

AI Search 91

AI Search AI Artificial Intelligence Scale 91

OpenView Labs

DECEMBER 5, 2023

Here are the milestones you should set yourself pre-revenue: Qualitative milestones Nothing You get < 10% acceptance rate in your user research requests Some sort of PMF You get > 20% acceptance rate in your user research requests People give you money for using your early product Customers share a list with you of what would it take to adopt (..)

Management 52

Management Startup Entrepreneurship Engineering 52

User Pilot

MARCH 30, 2025

For B2C, TikTok and Instagram creators often drive the most impact. This is why app marketers do influencer marketing all the time, and heres how you can do it: Identify the right influencers. For B2B apps, LinkedIn influencers and YouTube thought leaders might work best. Offer commission-based incentives.

Mobile 66

Mobile Acquisition Software Review Social Media 66

User Pilot

MAY 27, 2025

A person who was focused on B2C products. Skills Growth strategy, product-led growth, A/B testing, user research, AI/ML applications, B2B/B2C SaaS, stakeholder alignment, operational design, loyalty platforms, analytics, SEM/SEO funnels, fintech, proptech, agile execution. A professional with experience at a global company.

Management 52

Management Underperforming Technical Team Scale B2C 52

Buffer Resources

JANUARY 7, 2025

Attentive: Personalize messages at scale Source: Attentive Attentive is a B2C email and SMS marketing software that helps brands create tailored experiences for each customer. These marketing automation tools help you craft more engaging content and scale personalization for better results.

AI Search 123

AI Search AI Social Media Marketing 123

FastSpring

MARCH 27, 2025

On March 18, the European Commission sent preliminary findings to Alphabet regarding Alphabets failure to comply with the Digital Markets Act (DMA). Whats the DMA? Read more and get helpful links in this November 2023 post, Potential Apple App Store Policy Changes Due to EUs Digital Markets Act (DMA).)

Payment Methods 141

Payment Methods Payment Services Payments Payment Solutions 141

FastSpring

JUNE 5, 2025

On June 4, the 9th U.S. Circuit Court of Appeals rejected Apple’s request to stay the April 30 ruling by U.S. District Judge Yvonne Gonzalez Rogers, meaning the ruling will remain in effect. For now, steering from App Store apps is still allowed in the U.S. “We’ve

Payment Methods 78

Payment Methods Payment Services Payments Payment Solutions 78

User Pilot

MARCH 24, 2025

Candidates short profile Kostiantyn is a highly motivated Senior Product Manager with over 13 years of experience leading high-load B2B and B2C products across e-commerce, e-learning, gaming, and military tech. Contact details LinkedIn profile Kostiantyn Isaiev Kostiantyn Isaiev.

Mobile 52

Mobile Underperforming Technical Team Management Scale 52

Neil Patel

JUNE 17, 2025

Why Brand Loyalty Matters for Your Business For B2C and B2B companies alike, brand loyalty isn’t just a nice-to-have. As a result, relationship marketing teams use personalization, social media engagement, and customer success programs to build meaningful, long-lasting connections to customers.

Branding 90

Branding New CTO CTO Technical Review 90

FastSpring

OCTOBER 30, 2024

FastSpring was recently the leading sponsor at Pocket Gamer Connects Helsinki, one of the premier events in the global gaming industry!

Mobile 104

Mobile Payments Payment Services Payment Methods 104

User Pilot

APRIL 24, 2025

Prarthana Reddy Candidates short profile Prarthana has over 8 years of experience in the tech industry, with 6+ years as a product manager in both B2B and B2C environments. They are a great fit for the positions above and for your company, especially when the position is connected to watching over and polishing an important flow.

Payment Methods 52

Payment Methods Payment Solutions Retention Churn 52

Buffer Resources

FEBRUARY 12, 2025

Numbers tell the same story: 75 percent of B2B buyers use social media to make buying decisions 60 percent of B2B marketers say social media is the most effective channel for driving revenue That said, there are key differences between how you formulate a B2B social media strategy and a B2C social media strategy.

Social Media 98

Social Media B2B B2C Technical Advisors 98

Neil Patel

JUNE 25, 2025

Social media ads aren’t just for B2C brands, either. This sponsored post is by McDonald’s and appears in relevant customers’ newsfeeds, enticing them to try their $8 Chicken McNugget Meal. In the LinkedIn ad below, Microsoft prompts users in the banking space to download an eBook.

AI Search 97

AI Search Social Media Advertising AI 97

Stax

MARCH 4, 2025

Once a customer initiates a transaction, their payment details are sent to a B2B, B2C, or C2C payment gateway. This allows customers to pay using different payment methods, such as credit and debit cards, without being redirected to an external payment gateway or being compelled to enter payment details manually.

Payment Methods 88

Payment Methods Payments Payment Services Merchant Services 88

Neil Patel

MAY 30, 2025

Marketers in the manufacturing industry use B2B strategies to target businesses, while consumer marketers use B2C tactics to reach individuals. In contrast, B2C buying committees are much smaller — often including just one decision-maker. In contrast, B2C sales cycles can take less than a day.

Social Media 71

Social Media Marketing Technical Review AI Search 71

FastSpring

NOVEMBER 4, 2024

SANTA BARBARA, Calif. FastSpring, a leading global payments platform for over 3,500 growth-stage companies including top video game publishers, has hired Chip Thurston as Head of Gaming. Thurston formerly served as Director of Product at Scopely and Monetization Lead at SciPlay.

Sales Hiring 78

Sales Hiring Payments Payment Services Payment Methods 78

Tom Tunguz

JANUARY 22, 2023

In the last three years, B2C startups’ ratio of layoffs have dwarfed B2B layoffs. In 2020, B2C companies cut 8.8x B2B & B2C companies both downsize around 15% on average, with a 75th percentile of 30%. Instead, the gross number of companies explains the delta between B2B/B2C layoffs. the number of B2B employees.

B2C 320

B2C B2B Headcount Innovation 320

User Pilot

FEBRUARY 24, 2025

B2B Product Managers with no B2C experience. Candidates short profile Artem has 9 years of experience in product management and product marketing, specializing in B2C web and mobile applications. PMs who understand ad experience – how to run it to make it effective. Who would be a BAD fit for this job?

Technical Advisors 52

Technical Advisors Data Management Scale 52

Predictable Revenue

DECEMBER 22, 2022

Jenell Riesner joins Collin Stewart on this episode of the Predictable Revenue podcast to discuss applying B2C Black Friday tactics to the sales development world. The post Stealing B2C Black Friday tactics in the sales development world appeared first on Predictable Revenue.

B2C 263

B2C Development Sales Revenue 263

Tom Tunguz

JANUARY 6, 2020

If you're starting a SaaS company, should you prefer to sell to B2B or B2C companies? If you were to hazard a guess about the share of B2C vs B2B companies, what would it be? Across all US companies, B2B companies outnumber B2C companies 1.6:1. For every B2C company, there are 1.6 B2B companies.

B2C 262

B2C B2B Scale Sales 262

SaaStr

JANUARY 19, 2022

Vimeo CEO Anjali Sud shares how a pivot from targeting B2C creators to the B2B market put the company on the path to success. Every SaaS entrepreneur knows it can be difficult to execute a significant business pivot. Yet the reward may be worth it. Read on for advice and lessons Vimeo learned along the way. Why the Shift to B2B?

B2C 260

B2C B2B Enterprise Leadership 260

Predictable Revenue

OCTOBER 4, 2022

Learn what makes business-to-consumer sales (B2C sales) distinct from B2B, how to maximize your B2C sales process, and make the most of industry trends. The post What is B2C Sales? appeared first on Predictable Revenue.

B2C 147

B2C Sales B2B Trends 147

FastSpring

JUNE 22, 2022

Look at Zoom or Slack: businesses designed for enterprise organizations that use B2C-like onboarding flows (such as product-led growth, or PLG) to fuel interest and adoption. Are you still making assumptions about your B2B go-to-market motion — assumptions that ignore B2C selling methods — that are limiting your growth potential?

B2C 148

B2C Payments SaaS Payments B2B 148

Neil Patel

SEPTEMBER 6, 2021

That is where B2C niche marketplaces can help. Today, with 11 percent of all shopping is done online , it’s vital you know the digital platforms that will give your B2C niche service brand the reach it needs to flourish. What Are B2C Niche Marketplaces? As a B2C brand, it’s even more important to make the right decision.

Marketplace as a Service 144

Marketplace as a Service B2C Payment Services Payments 144

Neil Patel

FEBRUARY 24, 2021

While the terms B2B (business-to-business) and B2C (business-to-consumer) marketing may sound similar, they differ vastly in practice, especially when it comes to paid social media. Before we dig into the different strategies, let’s take a deeper look at the differences between B2B and B2C. What is B2C Paid Social Media?

Social Media 145

Social Media B2C B2B Benchmarks 145

The Daily Egg

JUNE 29, 2021

Nowadays all we seem to hear in B2B and B2C […]. A customer journey is a story about understanding your users, how they behave while they visit your website, and what you can do to improve their trip, so they keep coming back. The post What is the Customer Journey and Why Do You Need to Create One? appeared first on The Daily Egg.

B2C 363

B2C B2B 363

SaaStr

MAY 1, 2021

Zhao says, “Our business model is B2B SaaS, but our sales motion is similar to a consumer-like company…there’s a lot of B2C elements to it.”. Zhao furthers his point by emphasizing that: “This B2C plus B2B motion gives us a lot of sales efficiency. When it comes to creating an enterprise pipeline, Notion takes a unique approach.

Enterprise 314

Enterprise Scale B2C SaaS 314

SaaStr

SEPTEMBER 28, 2022

The reason I strongly recommend SaaS experience (from a successful but probably not BigCo experience) is the sheer volume of features and workflows and customer demands over B2C or freemium products, and other domains. I wish they could make the jump, the B2C folks, because they make prettier, easier-to-use products.

Sales Hiring 320

Sales Hiring B2C B2B Engineering 320

Neil Patel

JULY 27, 2021

Why would a B2C business want to choose eSports marketing over another strategy? 6 B2C eSports Marketing Strategies to Try. Now, you have businesses from all niches, including Mercedes and Coca-Cola, wanting to get in on the action. Is it the right fit for your business? It might be. Why eSports Marketing? How do you use it?

B2C 145

B2C Marketing Advertising Branding 145