How Top B2C Brands Embrace Product Led Growth

OpenView Labs

To be successful, B2B businesses need to think like B2C businesses and remember that their end user is an actual thinking, feeling human that expects a quality product and a personalized experience. What other B2C businesses are embracing product led growth?

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Is it recommended to require the credit card details upfront during the signup? Based on your experience and B2C SaaS history, what would be the best strategy for an online app to grow?


Based on your experience and B2C SaaS history, what would be the best strategy for an online app to grow? I don’t like asking for the credit card upfront. What I see time and time again is a short-term boost to short-term metrics, at the cost of longer term revenue and brand building.

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3 customer retention trends for B2C and B2B companies


B2C, B2B and hybrid companies do things differently. B2B and B2C companies have their own ideas. For B2C and hybrid companies, the market is far broader, so these organizations are focused on improving customer satisfaction through better customer support.

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How B2C companies are using live chat to drive sales and offer a personalized customer experience

Inside Intercom

The post How B2C companies are using live chat to drive sales and offer a personalized customer experience appeared first on Inside Intercom. For online businesses, customer experience is king.

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How EdPlace Uses Chargify To Manage Both B2B & B2C Offerings


To be clear, EdPlace isn’t just a B2C business. The company has both a B2C product for parents and a B2B product for private tuition businesses (in the U.S. Whether utilizing the B2C or B2B product, the students’ experience is consistent across both products.

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Top Five Highlights From Salesforce Connections 2019


SaaS Sales and Marketing B2C Datorama GDPR Marketing Marketing automation Online Privacy Salesforce Salesforce Connections Salesforce Marketing CloudThis month the CloudKettle team attended Connections; one of the largest annual Salesforce events. Connections brought.

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B2B Payments: How They are Different from B2C and What’s Important


Business-to-Business (B2B) payments involve a similar transaction process to Business-to-Consumer (B2C) on the technical level in terms of the security and compliance that is necessary to transfer money from one entity to another to complete a transaction.

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Every Marketing Initiative, Every Channel … Plateaus. Plan for It.


Perhaps this isn’t true as much in B2C. If TikTok really spent ~$1 billion in ads (per Wall Street Journal ) to become a dominant social network, then clearly the limits are high in B2C. Once you hit Initial Traction in SaaS, say that first $1m-$1.5m

The risk of reactive customer retention


In our recent webinar on customer retention trends , Brightback CEO Guy Marion and Crazy Egg General Manager Suneet Bhatt talked retention tactics, and how retention strategy looks different for B2B, B2C and hybrid companies. B2C purchase drivers.

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What are the biggest mistakes first-time startup founders make, and how can they be avoided?


Yes, some B2C and even some B2B products do experience magic virality and magic growth hacking. Here’s my list in SaaS: Being reluctant to go up-market. Not everyone should go up-market.

How is CAC changing over time?


CAC is up across the board for both B2B and B2C companies due to competition and everyone and their mother having ebooks, paid ads, and most aspects of all the common marketing channels. While B2B CAC is slightly higher, both B2B and B2C are up roughly 60% compared to five years ago.

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3 SaaS Essentials


There isn’t a definitive feature set that guarantees success, there are however some fundamentals that appeal to both B2B and B2C buyers, regardless of cost and target market. A significant number of elements combine to create a great SaaS solution. Before drilling down into specifics, advanced features and key differentiators it is important your solution. The post 3 SaaS Essentials appeared first on Saastronauts | The Dedicated SaaS Job Site. Product SaaS Strategy

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Which tactics will increase willingness to pay?


In a previous set of studies we looked at a fake B2B sales product and a fake B2C fitness product, we kept all copy and descriptions the same except we varied the value proposition. Our B2C example saw the same effect with a negative 10% to a plus 15% swing based on the value proposition.

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It’s All About the Network


I’m not a B2C person. “Every opportunity I’ve gotten in my life has been provided by a network,” said Sky Kelley, Founder and CEO of Avisare.

Marketing B2B: O Que é, As 10 Estratégias Mais Usadas e Exemplos

Neil Patel

Diferenças entre B2B e B2C. É diferente de quando uma empresa vende para o consumidor final, processo que se denomina B2C (business-to-consumer). Marketing B2B e B2C: 10 diferenças entre os dois. O mercado B2C é aquele que abrange todos os consumidores finais.

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5 Reasons Why You Should Add a CRM to Microsoft Outlook

Nimble - Sales

Despite the proliferation of social media, email marketing remains one of the most powerful sales and marketing tools for B2B and B2C organizations. Microsoft Outlook is an email category leader, with than 400 million people using Microsoft Outlook to communicate with customers and prospective buyers. But don’t be fooled into thinking that an email client, […]. The post 5 Reasons Why You Should Add a CRM to Microsoft Outlook appeared first on Nimble Blog. CRM Sales

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Beyond Logos, Fonts, and Colors: The Importance of Building an Impactful Brand

OpenView Labs

In the B2B industry, the target audience is typically more niche than it would be in B2C. B2B sales tend to be more expensive, less frequent, lengthier and more involved than B2C sales, so developing a connection with your prospects is critical to success.

5 Reasons Not To Raise Prices on Existing Customers. And 2 Better Ways to Do It Anyway.


But talk to our B2C friends with much shorter sales cycles (and shorter customer lifetimes) and they’ll all confirm this. I remember the first time I tried to do the Old Price-Raise-Without-Notice tactic. We’d closed Qualcomm in Year 1 for the grand total of $10,000.

5 Email Marketing Tips to Improve Customer Retention


Email marketing generated the highest ROI for B2C companies in 2014; 91% of Americans report liking…. Research has shown that when it comes to customer engagement, email still reigns supreme. The post 5 Email Marketing Tips to Improve Customer Retention appeared first on ReSci. Uncategorized Customer Retention email marketing tips

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The top SaaS companies ruling the East Coast


Faraday optimizes every stage of the B2C revenue journey. As we wrote in our launch post about expanding SaaStock New York into SaaStock East Coast , our main aim is to foster a community of top SaaS companies that spans all the way from Florida to Quebec.

Which tactics reduce churn the quickest?


Note that this trend is consistent for companies in both B2C and B2B and from low price points to high price points. Credit cards are mechanical devices subject to failure and delinquencies – failed credit cards account for 20 to 40% of your churn when looking at both B2B and B2C companies.

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3 Facts About B2B Buyer Experience You’re Probably Ignoring

Sales Hacker

How and when do buyers want to engage with providers of goods and services, and are there unique preferences for B2B vs. B2C purchase scenarios? Still Thinking B2B vs. B2C? Still Thinking B2B vs. B2C?

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A solid customer onboarding experience drives higher willingness to pay & retention


T o answer J-Kim’s question, we looked at just under 500 different software products spread between B2B and B2C and nearly twenty five thousand customers of those products.

How quickly are features losing value?


In the world of B2C, which includes media, entertainment, education, fitness, and subscription e-commerce products, value has also declined, but interestingly enough not at the same rate.

18 investors fueling Latin America’s SaaS superstars


Most well-known funds experimented with funding Brazilian and Latin American B2C ventures. As we showed you in the list of SaaS companies coming out of Latin America, the region has no shortage of SaaS superstars. How did this come about, though?

The Bustling IPO Market of 2017

Tom Tunguz

which is a third of B2C at $27B. Five months into 2017 nine venture-backed technology companies have gone public compared to 14 in 2016. Four consumer companies and five enterprise companies have popped on average 29% since their IPO pricing. Only two, Carvana, an online used car dealer, and Netshoes, a Brazilian ecommerce company have traded down from their IPO pricing. The other seven have demonstrated the broad public investor demand for new offerings.

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Four Important Data Points on Measuring Your Startup's Customer Happiness

Tom Tunguz

B2C 32. The table above shows B2B customers are less satisfied and loyal than B2C customers. At some point, most startups will begin to measure their customers’ happiness. Customer satisfaction is an important predictor of loyalty and can foster fantastically efficient word-of-mouth growth. Many companies employ Net Promoter Score to quantify customer satisfaction. NPS measures the fraction of a customer base which are promoters and detractors of a company’s product.

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The Funnel is Dead. Long Live the Flywheel. With Hubspot CEO Brian Halligan (Video + Transcript)


People talk about B2C marketing. Brian Halligan: Now, those examples are all B2C, but this is very much coming to B2B. If you’re B2C, the train’s left the station. The age-old sales funnel has worked fine for decades…until now.

The Go-To-Market Challenges of B2D Companies

Tom Tunguz

A handful of B2D companies have coupled B2C efforts with the B2B strategy at launch. The addition of B2B go-to-market methods to a B2C company can be challenging. To truly change the world, B2D companies must use every tool at their disposal, both in the B2C toolkit as well as the B2B. (*) Disclosure: Redpoint are investors in these companies

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38 Bright Asian SaaS Stars


Its solution builds on its previous B2C online retail infrastructure. When we announced a few weeks ago that we would be bringing our leading SaaS conference to Asia, and running it in Hong Kong, many locals thanked us for choosing the city. As we mentioned in our launch post, we couldn’t not do it there, with its international spirit, openness to everyone, relaxed atmosphere, and proximity to many other SaaS hubs around, all attracting us to Hong Kong.

How do Australian subscription companies differ from American ones?


When comparing gross revenue retention across companies selling different levels of products, you’ll notice that Australian companies consistently have 10 to 23% lower churn than their US counterparts in both B2B and B2C.

The Four Stages of Sales Compensation Structures in Early Stage Startups

Tom Tunguz

Long term quotas also might involve SPIFs (sales performance incentive funds) that incentivize different behaviors like upsells rather than new sales, or B2C customers vs B2B, or accelerators based on consistent quarterly performance that smooths bookings throughout the year. Your startup is just getting off the ground. You might have a few account executives and a sales leader in place; maybe some revenue and a handful of customers.

Is every company destined for freemium?


When you look at the market, and it doesn’t really matter if you’re in B2B or in B2C, customer acquisition cost is rising substantially.

How To: Burn the Churn


Failed credit cards account for 20 to 40% of your churn when looking at both B2B and B2C companies.

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Increase your revenue by 100% with a simple hack?—?The Rule of 72

Claudiu Murariu

Whether you are a B2B or a B2C company, you need to: Analyse each step of your funnel from a fresh perspective Find the cracks at each step Come up with a strategy of increasing the efficiency of every step by a tiny bit What does a ‘tiny bit’ mean?

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Hyper-growth in SaaS

The Angel VC

In contrast to B2C companies like Uber, Delivery Hero or Homejoy for which it was critical to get the unit economics right, scaling distribution is usually the toughest challenge for a SaaS startup after it has found product / market fit.

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What Is (And Who Needs) a Customer Data Platform?


Additionally, both B2C and B2B companies can benefit from implementing a CDP. A CDP can help B2C companies use real-time data to have more relevant interactions with customers, for example by sending personalized offers and content.

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7 Companies Show you their Customer Experience Strategy


Even KONE elevators have found customers to be more demanding at every level wanting real time information and B2C type customer service. There are many articles on developing a customer experience (CX) strategy so seeing a range of practical examples will help put them into perspective.

Why opinions aren’t optional in content marketing

Inside Intercom

There are many B2C sectors where nearly 100% of business is driven by search e.g. care homes for the elderly: most of us end up looking for a facility for a loved one in a rush and turn to Google as our first port of call.

10 Tips To Grow Your Ecommerce Store With Content Marketing


For example, social media stories are the top content marketing format developed by B2C marketers in the last 12 months. Content marketing can work wonders in any industry. With the appropriate strategic moves, it can turn your e-commerce store into a real success.

Why the Time to $1B in Valuation for Startups is Decreasing

Tom Tunguz

Let’s break this chart down by type of company: B2B and B2C. B2C companies grow much faster than B2B companies and the data proves the trend. Are startups growing much faster than they have in the past? The chart above plots the time required for startups to raise rounds at $1B or greater valuation, over the past ten years. The blue line is a logarithmic regression demonstrating the decrease from about 7.5 years to less than 2.5 years.

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The Life and Death of Product Marketing

Casey Accidental

Launching the product and making sure users (in B2C) or customers and salespeople (in B2B) understand its value. This is part two in likely a three part series on career paths. You can read about the analyst career path here.

The SaaS superstars of the East Coast


Faraday optimizes every stage of the B2C revenue journey. As we wrote in our launch post about expanding SaaStock New York into SaaStock East Coast , our main aim is to foster a SaaS community that spans from Florida to Quebec.