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There isn’t a definitive feature set that guarantees success, there are however some fundamentals that appeal to both B2B and B2C buyers, regardless of cost and target market. A significant number of elements combine to create a great SaaS solution. Before drilling down into specifics, advanced features and key differentiators it is important your solution. The post 3 SaaS Essentials appeared first on Saastronauts | The Dedicated SaaS Job Site. Product SaaS Strategy MORE
Since the days of yore, our mother-tongue has been primarily derived from two dialects – the B2B or the B2C business model. As marketers, we’ve been trained to speak “business to business” (B2B) or “business to consumer” (B2C). There are 3 flavours – B2B, B2C and H2H. MORE
The post How B2C companies are using live chat to drive sales and offer a personalized customer experience appeared first on Inside Intercom. For online businesses, customer experience is king. It can be pretty simple if you listen to what your customers want, which usually boils down to a personalized, quick and low friction experience. Channels like live chat and self-service are highly preferred when it comes to customers getting answers to their questions. MORE
Many B2C folks and ecommerce folks don’t care about open rates, they care about conversions. Since Covid hit, Team SaaStr has understandably focused a bit more on our website, podcast, YouTube and other digital assets, along with building out a unique breadth of digital events. MORE
We’ll talk through the importance of audience targeting, the kinds of resources that are helpful, and the ways to differentiate between B2C and B2C sales. B2C subscription sales. Both B2C and B2B companies need to understand the market conditions for their industry. MORE
In B2C and high-churn environments, it’s indeed a critical metric. But in SaaS, in the earlier days, we inherited a lot of our lingo and metrics from B2C web services. Q: What is customer lifetime value, and why is it important? It might not be that important. MORE
In our recent webinar on customer retention trends , Brightback CEO Guy Marion and Crazy Egg General Manager Suneet Bhatt talked retention tactics, and how retention strategy looks different for B2B, B2C and hybrid companies. Guy and Suneet discussed the drivers behind B2C and B2B purchases, and why understanding these elements can help improve retention. B2C purchase drivers. The latest Netflix news isn’t about programming. MORE
Therein lies the difference between B2B and B2C SaaS companies. A common example of a B2C SaaS. The post B2C Vs. B2B SaaS: Understanding the Difference first appeared on SaaS Metrics. SaaS Operations B2B SaaS b2c saas business-to-business SaaS saas b2b vs b2cSoftware as a Service (SaaS) is a software distribution model in which applications are maintained by third-party vendors and provided to customers over the Internet. MORE
Especially from VCs, B2C folks, and folks that have never sold bigger deals and into the enterprise. Your Top 10 customers will ask for a lot of stuff that seems custom. Basically never seen the Next Top 10 Customers not want to use at least some of those "custom" feature. MORE
B2C, B2B and hybrid companies do things differently. B2B and B2C companies have their own ideas. For B2C and hybrid companies, the market is far broader, so these organizations are focused on improving customer satisfaction through better customer support. It’s a reactive approach; B2C companies are least focused on customer education efforts. The major difference in how B2B and B2C companies execute these kind of offers is timing. MORE
Whilst this means that B2B marketplaces may be tougher to build than their B2C counterparts, it should, in theory, result in more engagement and higher retention rates. B2B transactions, by nature, tend to be significantly larger than B2C transactions. MORE
Everyone in B2C does. I’m embarrassed to say I hadn’t paid enough attention to how many folks read SaaStr.com on mobile vs. desktop. And boy did it change during the past year. Perhaps it was Covid, perhaps it wasn’t. MORE
Zhao says, “Our business model is B2B SaaS, but our sales motion is similar to a consumer-like company…there’s a lot of B2C elements to it.”. Zhao furthers his point by emphasizing that: “This B2C plus B2B motion gives us a lot of sales efficiency. MORE
Sales isn’t B2B or B2C, it’s H2H [35:04]. No one wants to talk to a sales robot… Let’s be honest, most people don’t want to talk to any salespeople. But a one-dimensional salesperson whose whole life is sales is even worse. MORE
The B2B customer journey resembles the B2C experience in many ways, but there are also some important differences. In this article, we’ll look at the B2B vs. B2C customer journey to see what’s the same and what’s different. How journeys differ for B2B and B2C customers. MORE
This isn’t B2C and virality won’t accelerate the process. True in B2C too of course. Recently we did a great AMA-style “Quora Session” You can see the whole list of questions and answers here. MORE
B2C Marketing. Impulse purchases often play a role in B2C, resulting in a much shorter sales cycle, sometimes only minutes long. B2C marketing needs to reflect this fast-paced sale. B2C marketers often create simple messaging that is easy to digest and positioned in easily accessible places, such as in web banners and emails. Recommended Attribution Models for B2C. MORE
Today’s buyer is as much influenced by Slack, Zoom, and even B2C apps as how someone used to pay for Oracle. Q: Why do SaaS companies bill annually up front? Perhaps they shouldn’t. A lot of SaaS pricing originally comes from classic enterprise software. MORE
Of course there are several factors to consider here, but in B2B SaaS where we’re looking for customer lifetimes of at least 36 months (and likely spending more than in B2C to acquire customers), this is clearly working against our goals. Is 5% a good monthly SaaS Churn Rate? MORE
Perhaps this isn’t true as much in B2C. If TikTok really spent ~$1 billion in ads (per Wall Street Journal ) to become a dominant social network, then clearly the limits are high in B2C. Once you hit Initial Traction in SaaS, say that first $1m-$1.5m in ARR, you’ll finally find something that works. One channel, often. E.g., partnerships. Or Facebook ads. Or an app store. Or a specific outbound strategy. Or blogging, or podcasting, or something. Or paid webinars. MORE
Brands matter in SaaS and B2B as well as B2C. Q: What are your thoughts about Prince Harry’s new job as Chief Impact officer at BetterUp (startup)? MORE
For a simple product sold B2C, maybe. If you want to sell your SaaS product, you need to understand your buyers. If you want to understand your buyers, you need to develop buyer personas. Simple, right? But for you, a unique software-as-a-service business, selling B2B? Not quite. MORE
To be successful, B2B businesses need to think like B2C businesses and remember that their end user is an actual thinking, feeling human that expects a quality product and a personalized experience. This strategy is how some of the worlds hottest B2C brands, like Allbirds, Venmo and Bumble, to name a few, have become so successful. We’ve compiled a list of quotes from leaders at some of our favorite B2C brands to highlight why all B2B companies could (and should!) MORE
Pricing is not a science, even in B2C companies. My 7 top tips to increase sales quickly. Hire a great VP of Sales. Yes, I am a broken record here. But I’ve seen it 100+ times. MORE
On the surface, B2B customer support issues might look quite different from those of B2C. But despite these differences, Farhan Virji , VP of Customer Happiness at Later , believes that there is actually quite a lot that B2B support teams can learn from their B2C colleagues. MORE
Ecommerce has evolved from an alternative to brick-and-mortar stores into a competitive landscape for B2B and B2C brands. Want to know an interesting fact? The global eCommerce market size is set to cross the $2 trillion mark in 2020. MORE
Business-to-Business (B2B) payments involve a similar transaction process to Business-to-Consumer (B2C) on the technical level in terms of the security and compliance that is necessary to transfer money from one entity to another to complete a transaction. But other aspects are different in terms of those involved compared to B2C payments. The post B2B Payments: How They are Different from B2C and What’s Important appeared first on WePay Blog. MORE
On the surface, B2B and B2C marketing may seem to be worlds apart. Community alienation occurs in B2D companies just as frequently as B2C companies. B2D and B2C marketing share many similarities. As open-source and developer-led companies become increasingly visible, important, and massive, we should draw the parallel between developer marketing and consumer marketing. They are much closer than it might seem. First, developer marketing is influencer and brand-driven. MORE
While B2C can be different, for a B2B app, why should it be less? It took me a little while to see activation rates as literally one of the 3-4 most important metrics in SaaS, but it probably is. MORE
In the B2C world, companies may be able to navigate this change through fixed fees and an “all-you-can-use” pricing structure. MORE
B2C Marketing. Impulse purchases often play a role in B2C, resulting in a much shorter sales cycle, sometimes only minutes long. B2C marketing needs to reflect this fast-paced sale. B2C marketers often create simple messaging that is easy to digest and positioned in easily accessible places, such as in web banners and emails. Recommended Attribution Models for B2C. MORE
While generalized approaches are a norm in Business-to-Consumer (B2C) marketing, it can be disastrous in the B2B arena. Business-to-Business (B2B) marketing relies on you tailoring your efforts depending on your client. MORE
SaaS Sales and Marketing B2C Datorama GDPR Marketing Marketing automation Online Privacy Salesforce Salesforce Connections Salesforce Marketing CloudThis month the CloudKettle team attended Connections; one of the largest annual Salesforce events. Connections brought. The post Top Five Highlights From Salesforce Connections 2019 appeared first on CloudKettle. MORE
Blog Posts Fundraising International Expansion Metrics Role / Function SaaStr Events Videos b2b B2C CVCs Leighanne Levensaler saastr saastr annual saastr europa 2019 workday MORE
B2B vs B2C CRMs — let’s break it down. Now, there are many companies out there that target both B2C and B2B, like Amazon, Yelp, or OpenTable. If you’re a company that serves both B2C and B2B, you might need both types of CRMs. How do B2C and B2B clients differ? MORE
Based on your experience and B2C SaaS history, what would be the best strategy for an online app to grow? I don’t like asking for the credit card upfront. What I see time and time again is a short-term boost to short-term metrics, at the cost of longer term revenue and brand building. 90% of the time, asking for a credit card immediately simply adds unnecessary friction to a sales process. It adds, best case, a pause or hesitation before using your product. MORE
If you're starting a SaaS company, should you prefer to sell to B2B or B2C companies? If you were to hazard a guess about the share of B2C vs B2B companies, what would it be? Across all US companies, B2B companies outnumber B2C companies 1.6:1. For every B2C company, there are 1.6 MORE
We all know and could name several successful B2C and B2B companies. We saw the momentum increase, and we were nailing that B2C customer. We saw inside the company this tension between our classroom business and this new B2C digital business, and we knew we had to make a decision. MORE
While the terms B2B (business-to-business) and B2C (business-to-consumer) marketing may sound similar, they differ vastly in practice, especially when it comes to paid social media. What is B2C Paid Social Media? Conversely, B2C marketing means you’re marketing directly to a consumer. MORE
To be clear, EdPlace isn’t just a B2C business. The company has both a B2C product for parents and a B2B product for private tuition businesses (in the U.S. Whether utilizing the B2C or B2B product, the students’ experience is consistent across both products. Managing both B2B and B2C business models. EdPlace not only faced the pain points all subscription businesses do, but also had the added complications of managing both B2B and B2C product offerings. MORE
In B2C, it may make sense to have a lot of “Heads of This” and “Heads of That” If you have matrix-type teams, and a lot of individual contributors who are hyper-productive. A little while back, I gave a great SaaS Founder CEO a Gift. A real gift. MORE
B2C Related Topics 
SaaS Metrics
MAY 6, 2021
Therein lies the difference between B2B and B2C SaaS companies. A common example of a B2C SaaS. The post B2C Vs. B2B SaaS: Understanding the Difference first appeared on SaaS Metrics. SaaS Operations B2B SaaS b2c saas business-to-business SaaS saas b2b vs b2cSoftware as a Service (SaaS) is a software distribution model in which applications are maintained by third-party vendors and provided to customers over the Internet.
Totango
MARCH 16, 2021
The B2B customer journey resembles the B2C experience in many ways, but there are also some important differences. In this article, we’ll look at the B2B vs. B2C customer journey to see what’s the same and what’s different. How journeys differ for B2B and B2C customers.
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Sales Hacker
JUNE 3, 2021
B2B vs B2C CRMs — let’s break it down. Now, there are many companies out there that target both B2C and B2B, like Amazon, Yelp, or OpenTable. If you’re a company that serves both B2C and B2B, you might need both types of CRMs. How do B2C and B2B clients differ?
Tomasz Tunguz
JANUARY 6, 2020
If you're starting a SaaS company, should you prefer to sell to B2B or B2C companies? If you were to hazard a guess about the share of B2C vs B2B companies, what would it be? Across all US companies, B2B companies outnumber B2C companies 1.6:1. For every B2C company, there are 1.6
DeepStream
JULY 27, 2020
Since the days of yore, our mother-tongue has been primarily derived from two dialects – the B2B or the B2C business model. As marketers, we’ve been trained to speak “business to business” (B2B) or “business to consumer” (B2C). There are 3 flavours – B2B, B2C and H2H.
OpenView Labs
JULY 11, 2019
To be successful, B2B businesses need to think like B2C businesses and remember that their end user is an actual thinking, feeling human that expects a quality product and a personalized experience. This strategy is how some of the worlds hottest B2C brands, like Allbirds, Venmo and Bumble, to name a few, have become so successful. We’ve compiled a list of quotes from leaders at some of our favorite B2C brands to highlight why all B2B companies could (and should!)
SaaStr
JULY 21, 2019
Based on your experience and B2C SaaS history, what would be the best strategy for an online app to grow? I don’t like asking for the credit card upfront. What I see time and time again is a short-term boost to short-term metrics, at the cost of longer term revenue and brand building. 90% of the time, asking for a credit card immediately simply adds unnecessary friction to a sales process. It adds, best case, a pause or hesitation before using your product.
Neil Patel
FEBRUARY 24, 2021
While the terms B2B (business-to-business) and B2C (business-to-consumer) marketing may sound similar, they differ vastly in practice, especially when it comes to paid social media. What is B2C Paid Social Media? Conversely, B2C marketing means you’re marketing directly to a consumer.
BrightBack
JUNE 13, 2019
B2C, B2B and hybrid companies do things differently. B2B and B2C companies have their own ideas. For B2C and hybrid companies, the market is far broader, so these organizations are focused on improving customer satisfaction through better customer support. It’s a reactive approach; B2C companies are least focused on customer education efforts. The major difference in how B2B and B2C companies execute these kind of offers is timing.
SaaStr
DECEMBER 5, 2019
Blog Posts Fundraising International Expansion Metrics Role / Function SaaStr Events Videos b2b B2C CVCs Leighanne Levensaler saastr saastr annual saastr europa 2019 workday
Chargify
MARCH 6, 2018
To be clear, EdPlace isn’t just a B2C business. The company has both a B2C product for parents and a B2B product for private tuition businesses (in the U.S. Whether utilizing the B2C or B2B product, the students’ experience is consistent across both products. Managing both B2B and B2C business models. EdPlace not only faced the pain points all subscription businesses do, but also had the added complications of managing both B2B and B2C product offerings.
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Inside Intercom
DECEMBER 11, 2018
The post How B2C companies are using live chat to drive sales and offer a personalized customer experience appeared first on Inside Intercom. For online businesses, customer experience is king. It can be pretty simple if you listen to what your customers want, which usually boils down to a personalized, quick and low friction experience. Channels like live chat and self-service are highly preferred when it comes to customers getting answers to their questions.
Customer Success-Driven Growth
JULY 17, 2020
Of course there are several factors to consider here, but in B2B SaaS where we’re looking for customer lifetimes of at least 36 months (and likely spending more than in B2C to acquire customers), this is clearly working against our goals. Is 5% a good monthly SaaS Churn Rate?
CloudKettle
JUNE 26, 2019
SaaS Sales and Marketing B2C Datorama GDPR Marketing Marketing automation Online Privacy Salesforce Salesforce Connections Salesforce Marketing CloudThis month the CloudKettle team attended Connections; one of the largest annual Salesforce events. Connections brought. The post Top Five Highlights From Salesforce Connections 2019 appeared first on CloudKettle.
wepay
JULY 21, 2017
Business-to-Business (B2B) payments involve a similar transaction process to Business-to-Consumer (B2C) on the technical level in terms of the security and compliance that is necessary to transfer money from one entity to another to complete a transaction. But other aspects are different in terms of those involved compared to B2C payments. The post B2B Payments: How They are Different from B2C and What’s Important appeared first on WePay Blog.
SaaStr
JUNE 11, 2020
In B2C and high-churn environments, it’s indeed a critical metric. But in SaaS, in the earlier days, we inherited a lot of our lingo and metrics from B2C web services. Q: What is customer lifetime value, and why is it important? It might not be that important.
SaaStr
MAY 2, 2021
Everyone in B2C does. I’m embarrassed to say I hadn’t paid enough attention to how many folks read SaaStr.com on mobile vs. desktop. And boy did it change during the past year. Perhaps it was Covid, perhaps it wasn’t.
SaaStr
MAY 1, 2021
Zhao says, “Our business model is B2B SaaS, but our sales motion is similar to a consumer-like company…there’s a lot of B2C elements to it.”. Zhao furthers his point by emphasizing that: “This B2C plus B2B motion gives us a lot of sales efficiency.
Navint
APRIL 8, 2021
In the B2C world, companies may be able to navigate this change through fixed fees and an “all-you-can-use” pricing structure.
SaaStr
JUNE 3, 2021
This isn’t B2C and virality won’t accelerate the process. True in B2C too of course. Recently we did a great AMA-style “Quora Session” You can see the whole list of questions and answers here.
InsightSquared
SEPTEMBER 11, 2019
B2C Marketing. Impulse purchases often play a role in B2C, resulting in a much shorter sales cycle, sometimes only minutes long. B2C marketing needs to reflect this fast-paced sale. B2C marketers often create simple messaging that is easy to digest and positioned in easily accessible places, such as in web banners and emails. Recommended Attribution Models for B2C.
Nimble - Sales
MAY 11, 2020
Ecommerce has evolved from an alternative to brick-and-mortar stores into a competitive landscape for B2B and B2C brands. Want to know an interesting fact? The global eCommerce market size is set to cross the $2 trillion mark in 2020.
InsightSquared
SEPTEMBER 11, 2019
B2C Marketing. Impulse purchases often play a role in B2C, resulting in a much shorter sales cycle, sometimes only minutes long. B2C marketing needs to reflect this fast-paced sale. B2C marketers often create simple messaging that is easy to digest and positioned in easily accessible places, such as in web banners and emails. Recommended Attribution Models for B2C.
Cobloom
DECEMBER 16, 2019
For a simple product sold B2C, maybe. If you want to sell your SaaS product, you need to understand your buyers. If you want to understand your buyers, you need to develop buyer personas. Simple, right? But for you, a unique software-as-a-service business, selling B2B? Not quite.
SaaStr
MARCH 24, 2021
Brands matter in SaaS and B2B as well as B2C. Q: What are your thoughts about Prince Harry’s new job as Chief Impact officer at BetterUp (startup)?
Nimble - Sales
JULY 10, 2020
While generalized approaches are a norm in Business-to-Consumer (B2C) marketing, it can be disastrous in the B2B arena. Business-to-Business (B2B) marketing relies on you tailoring your efforts depending on your client.
SaaStr
MARCH 11, 2021
Today’s buyer is as much influenced by Slack, Zoom, and even B2C apps as how someone used to pay for Oracle. Q: Why do SaaS companies bill annually up front? Perhaps they shouldn’t. A lot of SaaS pricing originally comes from classic enterprise software.
SaaStr
JANUARY 14, 2020
We all know and could name several successful B2C and B2B companies. We saw the momentum increase, and we were nailing that B2C customer. We saw inside the company this tension between our classroom business and this new B2C digital business, and we knew we had to make a decision.
SaaStr
FEBRUARY 27, 2021
Especially from VCs, B2C folks, and folks that have never sold bigger deals and into the enterprise. Your Top 10 customers will ask for a lot of stuff that seems custom. Basically never seen the Next Top 10 Customers not want to use at least some of those "custom" feature.
SaaStr
JULY 20, 2019
Perhaps this isn’t true as much in B2C. If TikTok really spent ~$1 billion in ads (per Wall Street Journal ) to become a dominant social network, then clearly the limits are high in B2C. Once you hit Initial Traction in SaaS, say that first $1m-$1.5m in ARR, you’ll finally find something that works. One channel, often. E.g., partnerships. Or Facebook ads. Or an app store. Or a specific outbound strategy. Or blogging, or podcasting, or something. Or paid webinars.
SaaStr
DECEMBER 2, 2020
Pricing is not a science, even in B2C companies. My 7 top tips to increase sales quickly. Hire a great VP of Sales. Yes, I am a broken record here. But I’ve seen it 100+ times.
BrightBack
JULY 22, 2019
In our recent webinar on customer retention trends , Brightback CEO Guy Marion and Crazy Egg General Manager Suneet Bhatt talked retention tactics, and how retention strategy looks different for B2B, B2C and hybrid companies. Guy and Suneet discussed the drivers behind B2C and B2B purchases, and why understanding these elements can help improve retention. B2C purchase drivers. The latest Netflix news isn’t about programming.
Saastronauts
FEBRUARY 14, 2017
There isn’t a definitive feature set that guarantees success, there are however some fundamentals that appeal to both B2B and B2C buyers, regardless of cost and target market. A significant number of elements combine to create a great SaaS solution. Before drilling down into specifics, advanced features and key differentiators it is important your solution. The post 3 SaaS Essentials appeared first on Saastronauts | The Dedicated SaaS Job Site. Product SaaS Strategy
SaaStr
MARCH 2, 2021
Many B2C folks and ecommerce folks don’t care about open rates, they care about conversions. Since Covid hit, Team SaaStr has understandably focused a bit more on our website, podcast, YouTube and other digital assets, along with building out a unique breadth of digital events.
Sales Hacker
APRIL 27, 2021
Sales isn’t B2B or B2C, it’s H2H [35:04]. No one wants to talk to a sales robot… Let’s be honest, most people don’t want to talk to any salespeople. But a one-dimensional salesperson whose whole life is sales is even worse.
SaaStr
MAY 21, 2020
While B2C can be different, for a B2B app, why should it be less? It took me a little while to see activation rates as literally one of the 3-4 most important metrics in SaaS, but it probably is.
Point Nine Land
MAY 22, 2020
Whilst this means that B2B marketplaces may be tougher to build than their B2C counterparts, it should, in theory, result in more engagement and higher retention rates. B2B transactions, by nature, tend to be significantly larger than B2C transactions.
Tomasz Tunguz
NOVEMBER 8, 2020
On the surface, B2B and B2C marketing may seem to be worlds apart. Community alienation occurs in B2D companies just as frequently as B2C companies. B2D and B2C marketing share many similarities. As open-source and developer-led companies become increasingly visible, important, and massive, we should draw the parallel between developer marketing and consumer marketing. They are much closer than it might seem. First, developer marketing is influencer and brand-driven.
SaaStr
JANUARY 23, 2021
In B2C, it may make sense to have a lot of “Heads of This” and “Heads of That” If you have matrix-type teams, and a lot of individual contributors who are hyper-productive. A little while back, I gave a great SaaS Founder CEO a Gift. A real gift.
ProfitWell
JANUARY 2, 2020
We’ll talk through the importance of audience targeting, the kinds of resources that are helpful, and the ways to differentiate between B2C and B2C sales. B2C subscription sales. Both B2C and B2B companies need to understand the market conditions for their industry.
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