B2B vs B2C: How Should Your Sales Team Be Allocated to Maximize Success?

Tom Tunguz

If you're starting a SaaS company, should you prefer to sell to B2B or B2C companies? If you were to hazard a guess about the share of B2C vs B2B companies, what would it be? Across all US companies, B2B companies outnumber B2C companies 1.6:1. For every B2C company, there are 1.6

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How Top B2C Brands Embrace Product Led Growth

OpenView Labs

To be successful, B2B businesses need to think like B2C businesses and remember that their end user is an actual thinking, feeling human that expects a quality product and a personalized experience. What other B2C businesses are embracing product led growth?

B2C 60

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Is it recommended to require the credit card details upfront during the signup? Based on your experience and B2C SaaS history, what would be the best strategy for an online app to grow?

SaaStr

Based on your experience and B2C SaaS history, what would be the best strategy for an online app to grow? I don’t like asking for the credit card upfront. What I see time and time again is a short-term boost to short-term metrics, at the cost of longer term revenue and brand building.

B2C 203

3 customer retention trends for B2C and B2B companies

BrightBack

B2C, B2B and hybrid companies do things differently. B2B and B2C companies have their own ideas. For B2C and hybrid companies, the market is far broader, so these organizations are focused on improving customer satisfaction through better customer support.

B2C 65

How EdPlace Uses Chargify To Manage Both B2B & B2C Offerings

Chargify

To be clear, EdPlace isn’t just a B2C business. The company has both a B2C product for parents and a B2B product for private tuition businesses (in the U.S. Whether utilizing the B2C or B2B product, the students’ experience is consistent across both products.

B2C 54

10 Things That Aren’t Obvious About Partnering With Big Companies – Workday Ventures (Video + Transcript)

SaaStr

Blog Posts Fundraising International Expansion Metrics Role / Function SaaStr Events Videos b2b B2C CVCs Leighanne Levensaler saastr saastr annual saastr europa 2019 workday

B2C 141

How B2C companies are using live chat to drive sales and offer a personalized customer experience

Inside Intercom

The post How B2C companies are using live chat to drive sales and offer a personalized customer experience appeared first on Inside Intercom. For online businesses, customer experience is king.

B2C 62

Top Five Highlights From Salesforce Connections 2019

CloudKettle

SaaS Sales and Marketing B2C Datorama GDPR Marketing Marketing automation Online Privacy Salesforce Salesforce Connections Salesforce Marketing CloudThis month the CloudKettle team attended Connections; one of the largest annual Salesforce events. Connections brought.

B2C 67

CLTV: Important. But Not the North Star Metric It Used To Be.

SaaStr

In B2C and high-churn environments, it’s indeed a critical metric. But in SaaS, in the earlier days, we inherited a lot of our lingo and metrics from B2C web services. Q: What is customer lifetime value, and why is it important? It might not be that important.

Campaign Attribution Models

InsightSquared

B2C Marketing. Impulse purchases often play a role in B2C, resulting in a much shorter sales cycle, sometimes only minutes long. B2C marketing needs to reflect this fast-paced sale. Recommended Attribution Models for B2C.

B2C 222

How eCommerce Brands Can Succeed with Influencer Marketing

Nimble - Sales

Ecommerce has evolved from an alternative to brick-and-mortar stores into a competitive landscape for B2B and B2C brands. Want to know an interesting fact? The global eCommerce market size is set to cross the $2 trillion mark in 2020.

B2C 88

Campaign Attribution Models

InsightSquared

B2C Marketing. Impulse purchases often play a role in B2C, resulting in a much shorter sales cycle, sometimes only minutes long. B2C marketing needs to reflect this fast-paced sale. Recommended Attribution Models for B2C.

B2C 181

Every Marketing Initiative, Every Channel … Plateaus. Plan for It.

SaaStr

Perhaps this isn’t true as much in B2C. If TikTok really spent ~$1 billion in ads (per Wall Street Journal ) to become a dominant social network, then clearly the limits are high in B2C. Once you hit Initial Traction in SaaS, say that first $1m-$1.5m

3 Mistakes SaaS Companies Make When Defining Buyer Personas

Cobloom

For a simple product sold B2C, maybe. If you want to sell your SaaS product, you need to understand your buyers. If you want to understand your buyers, you need to develop buyer personas. Simple, right? But for you, a unique software-as-a-service business, selling B2B? Not quite.

B2C 56

Taking a $4B Company from Consumer to B2B with Pluralsight (Video + Transcript)

SaaStr

We all know and could name several successful B2C and B2B companies. We saw the momentum increase, and we were nailing that B2C customer. We saw inside the company this tension between our classroom business and this new B2C digital business, and we knew we had to make a decision.

B2B 158

The risk of reactive customer retention

BrightBack

In our recent webinar on customer retention trends , Brightback CEO Guy Marion and Crazy Egg General Manager Suneet Bhatt talked retention tactics, and how retention strategy looks different for B2B, B2C and hybrid companies. B2C purchase drivers.

15+ of The Top Sales & Marketing Mistakes SaaS Startups Make

SaaStr

Hiring a B2C marketer for SaaS. A little while back we put together some of the top sales & marketing mistakes SaaS companies and founders make, especially in the early days. I thought it would be worth a quick update of the post.

The Silent, Lurking Churn: Activation Rates Less Than 90%

SaaStr

While B2C can be different, for a B2B app, why should it be less? It took me a little while to see activation rates as literally one of the 3-4 most important metrics in SaaS, but it probably is.

Churn 221

Rajat Bhargava on Giving First for a B2B company

TechStars

How B2C companies can Give First is another question. What Give First does and doesn’t mean for B2C: “In a B2B situation there’s not this monetization of data in the same way as there is on the consumer side.

B2B 131

3 SaaS Essentials

Saastronauts

There isn’t a definitive feature set that guarantees success, there are however some fundamentals that appeal to both B2B and B2C buyers, regardless of cost and target market. A significant number of elements combine to create a great SaaS solution. Before drilling down into specifics, advanced features and key differentiators it is important your solution. The post 3 SaaS Essentials appeared first on Saastronauts | The Dedicated SaaS Job Site. Product SaaS Strategy

B2C 53

The subscription sales guide: how to sell subscriptions (B2B/B2C)

ProfitWell

We’ll talk through the importance of audience targeting, the kinds of resources that are helpful, and the ways to differentiate between B2C and B2C sales. B2C subscription sales. Both B2C and B2B companies need to understand the market conditions for their industry.

B2C 52

Why was WeWork such a huge flop?

SaaStr

This is starting to work: In a lot of these seemingly crazy B2C bets, since the Web 1.0 Q: Why was WeWork such a huge flop? It’s easy to be a critic. But WeWork’s big “flop” really came from just 1 factor … it ran out of investors that bought into its dream.

B2C 151

What are the biggest mistakes first-time startup founders make, and how can they be avoided?

SaaStr

Yes, some B2C and even some B2B products do experience magic virality and magic growth hacking. Here’s my list in SaaS: Being reluctant to go up-market. Not everyone should go up-market.

A Primer on B2B Marketplaces: Challenges and Opportunities

Point Nine Land

Whilst this means that B2B marketplaces may be tougher to build than their B2C counterparts, it should, in theory, result in more engagement and higher retention rates. B2B transactions, by nature, tend to be significantly larger than B2C transactions.

B2B 65

How to get started with B2B marketing automation

Vero

B2B marketing automation vs. B2C marketing automation. Is it different from B2C strategies? . In the past, marketing automation tools may have only targeted “sales-focused” B2B companies or “product-focused” B2C businesses.

B2B 57

Customer care in a crisis: How support teams are navigating shifts in volume, wait times, and CSAT

Inside Intercom

” To find out, we surveyed 400 support managers, directors, and executives across both B2B and B2C and affected industries like media, healthcare, and technology. According to our research, 54% of B2B support teams are seeing increased volume, along with 45% of B2C support teams.

B2C 86

5 Reasons Why You Should Add a CRM to Microsoft Outlook

Nimble - Sales

Despite the proliferation of social media, email marketing remains one of the most powerful sales and marketing tools for B2B and B2C organizations. Microsoft Outlook is an email category leader, with than 400 million people using Microsoft Outlook to communicate with customers and prospective buyers. But don’t be fooled into thinking that an email client, […]. The post 5 Reasons Why You Should Add a CRM to Microsoft Outlook appeared first on Nimble Blog. CRM Sales

B2C 50

How We Are Planning Now at Team SaaStr

SaaStr

Just as B2C events were slower to cancel than B2B events, so will they come back faster. I’m pretty tired right now. It’s not the stock market, or other things. It’s the fact that we’ve been doing Corona planning since January — earlier than most in U.S.

B2C 231

Understanding B2B Sales: tips and strategies for successful selling

ProfitWell

This is in contrast to the more commonly known, business to consumer (B2C) model, which sells directly to the individual consumer. B2B vs. B2C: where they differ. Selling your apples at your local farmers’ market is a very simplistic form of the B2C model.

B2B 63

How is CAC changing over time?

ProfitWell

CAC is up across the board for both B2B and B2C companies due to competition and everyone and their mother having ebooks, paid ads, and most aspects of all the common marketing channels. While B2B CAC is slightly higher, both B2B and B2C are up roughly 60% compared to five years ago.

B2C 69

It’s All About the Network

TechStars

I’m not a B2C person. “Every opportunity I’ve gotten in my life has been provided by a network,” said Sky Kelley, Founder and CEO of Avisare.

Which tactics will increase willingness to pay?

ProfitWell

In a previous set of studies we looked at a fake B2B sales product and a fake B2C fitness product, we kept all copy and descriptions the same except we varied the value proposition. Our B2C example saw the same effect with a negative 10% to a plus 15% swing based on the value proposition.

B2C 75

5 Email Marketing Tips to Improve Customer Retention

ReSci

Email marketing generated the highest ROI for B2C companies in 2014; 91% of Americans report liking…. Research has shown that when it comes to customer engagement, email still reigns supreme. The post 5 Email Marketing Tips to Improve Customer Retention appeared first on ReSci. Uncategorized Customer Retention email marketing tips

B2C 40

SaaStr Podcast #345 with PagerDuty CMO Julie Herendeen

SaaStr

And one thing I really loved about working on B2C software is that marketing could really measure what they were doing and measure the customer journey. In B2C your marketing is leading that whole journey in most cases.

B2C 176

A pandemic changes the playbook

ProfitWell

We rounded up all the data from companies using ProfitWell to bring you the B2B and B2C stock index—your daily update of where the market is (and where it’s headed).

B2C 52

The 10 best B2B payment solutions of 2019 | ProfitWell

ProfitWell

First, we’ll talk through how B2B payments work and how they differ from B2C payments to provide a bit of context. While similar to business to customer (B2C) payments, B2B payments have additional processes in place that make them more complex. The way you process B2B payments matters.

B2B 70

Understanding B2B Sales: Tips and Strategies for Successful Selling

ProfitWell

This is in contrast to the more commonly known, business to consumer (B2C) model, which sells directly to the individual consumer. B2B vs. B2C: where they differ. Selling your apples at your local farmers’ market is a very simplistic form of the B2C model.

B2B 52

Beyond Logos, Fonts, and Colors: The Importance of Building an Impactful Brand

OpenView Labs

In the B2B industry, the target audience is typically more niche than it would be in B2C. B2B sales tend to be more expensive, less frequent, lengthier and more involved than B2C sales, so developing a connection with your prospects is critical to success.

The top SaaS companies ruling the East Coast

SaaStock

Faraday optimizes every stage of the B2C revenue journey. As we wrote in our launch post about expanding SaaStock New York into SaaStock East Coast , our main aim is to foster a community of top SaaS companies that spans all the way from Florida to Quebec.

Marketing B2B: O Que é, As 10 Estratégias Mais Usadas e Exemplos

Neil Patel

Diferenças entre B2B e B2C. É diferente de quando uma empresa vende para o consumidor final, processo que se denomina B2C (business-to-consumer). Marketing B2B e B2C: 10 diferenças entre os dois. O mercado B2C é aquele que abrange todos os consumidores finais.

B2C 53