Dear SaaStr: How Much Does a Typical B2B SaaS Company Spend on Digital Marketing per Year?
SaaStr
DECEMBER 28, 2024
The B2C playbook here just doesn’t work as well in B2B. But in B2C and e-commerce? The markets are often too nichey for B2C techniques to work as well, and there is too much competition for these tiny niches. The volume just isn’t there. Facebook Ads for most B2B? It remains a Top 3 channel for many.
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