INDUSTRY INSIGHTS YOUR PEERS ARE READING
There isn’t a definitive feature set that guarantees success, there are however some fundamentals that appeal to both B2B and B2C buyers, regardless of cost and target market. A significant number of elements combine to create a great SaaS solution. Before drilling down into specifics, advanced features and key differentiators it is important your solution. The post 3 SaaS Essentials appeared first on Saastronauts | The Dedicated SaaS Job Site. Product SaaS Strategy MORE
The post How B2C companies are using live chat to drive sales and offer a personalized customer experience appeared first on Inside Intercom. For online businesses, customer experience is king. MORE
Faraday optimizes every stage of the B2C revenue journey. As we wrote in our launch post about expanding SaaStock New York into SaaStock East Coast , our main aim is to foster a community of top SaaS companies that spans all the way from Florida to Quebec. MORE
How B2C companies can Give First is another question. What Give First does and doesn’t mean for B2C: “In a B2B situation there’s not this monetization of data in the same way as there is on the consumer side. MORE
In our recent webinar on customer retention trends , Brightback CEO Guy Marion and Crazy Egg General Manager Suneet Bhatt talked retention tactics, and how retention strategy looks different for B2B, B2C and hybrid companies. B2C purchase drivers. MORE
Despite the proliferation of social media, email marketing remains one of the most powerful sales and marketing tools for B2B and B2C organizations. Microsoft Outlook is an email category leader, with than 400 million people using Microsoft Outlook to communicate with customers and prospective buyers. But don’t be fooled into thinking that an email client, […]. The post 5 Reasons Why You Should Add a CRM to Microsoft Outlook appeared first on Nimble Blog. CRM Sales MORE
B2C, B2B and hybrid companies do things differently. B2B and B2C companies have their own ideas. For B2C and hybrid companies, the market is far broader, so these organizations are focused on improving customer satisfaction through better customer support. MORE
I’m not a B2C person. “Every opportunity I’ve gotten in my life has been provided by a network,” said Sky Kelley, Founder and CEO of Avisare. MORE
"Churn" is a term we borrowed from our B2C friends. The other day, I had an experience I’ve never had in 14 years of building and buying SaaS: I became That Angry Customer. Really, an Angry Ex-Customer. I don’t have time or energy to get too angry about a few bits and bytes, or a few nickels. But in this case, the vendor just went too far, too many times, and created disruption all across our little tiny team. Again and again and again. MORE
Most well-known funds experimented with funding Brazilian and Latin American B2C ventures. As we showed you in the list of SaaS companies coming out of Latin America, the region has no shortage of SaaS superstars. How did this come about, though? MORE
B2C Marketing. Impulse purchases often play a role in B2C, resulting in a much shorter sales cycle, sometimes only minutes long. B2C marketing needs to reflect this fast-paced sale. Recommended Attribution Models for B2C. MORE
Long term quotas also might involve SPIFs (sales performance incentive funds) that incentivize different behaviors like upsells rather than new sales, or B2C customers vs B2B, or accelerators based on consistent quarterly performance that smooths bookings throughout the year. Your startup is just getting off the ground. You might have a few account executives and a sales leader in place; maybe some revenue and a handful of customers. MORE
Yes, some B2C and even some B2B products do experience magic virality and magic growth hacking. Here’s my list in SaaS: Being reluctant to go up-market. Not everyone should go up-market. MORE
Perhaps this isn’t true as much in B2C. If TikTok really spent ~$1 billion in ads (per Wall Street Journal ) to become a dominant social network, then clearly the limits are high in B2C. Once you hit Initial Traction in SaaS, say that first $1m-$1.5m MORE
How and when do buyers want to engage with providers of goods and services, and are there unique preferences for B2B vs. B2C purchase scenarios? Still Thinking B2B vs. B2C? Still Thinking B2B vs. B2C? MORE
To be successful, B2B businesses need to think like B2C businesses and remember that their end user is an actual thinking, feeling human that expects a quality product and a personalized experience. What other B2C businesses are embracing product led growth? MORE
Indeed, among our customers were B2C companies, small businesses, and large enterprises along with customers in places and industries well beyond Silicon Valley. Through the segmentation process, we found that a B2B versus B2C distinction was sufficient to capture differing needs. MORE
In a previous set of studies we looked at a fake B2B sales product and a fake B2C fitness product, we kept all copy and descriptions the same except we varied the value proposition. Our B2C example saw the same effect with a negative 10% to a plus 15% swing based on the value proposition. MORE
CAC is up across the board for both B2B and B2C companies, but interestingly enough CAC from customers who come through podcasts or have some level of their attribution from video marketing are actually cheaper. MORE
Business-to-Business (B2B) payments involve a similar transaction process to Business-to-Consumer (B2C) on the technical level in terms of the security and compliance that is necessary to transfer money from one entity to another to complete a transaction. MORE
B2C 32. The table above shows B2B customers are less satisfied and loyal than B2C customers. At some point, most startups will begin to measure their customers’ happiness. Customer satisfaction is an important predictor of loyalty and can foster fantastically efficient word-of-mouth growth. Many companies employ Net Promoter Score to quantify customer satisfaction. NPS measures the fraction of a customer base which are promoters and detractors of a company’s product. MORE
But talk to our B2C friends with much shorter sales cycles (and shorter customer lifetimes) and they’ll all confirm this. I remember the first time I tried to do the Old Price-Raise-Without-Notice tactic. We’d closed Qualcomm in Year 1 for the grand total of $10,000. MORE
In the B2B industry, the target audience is typically more niche than it would be in B2C. B2B sales tend to be more expensive, less frequent, lengthier and more involved than B2C sales, so developing a connection with your prospects is critical to success. MORE
B2B vs. B2C Churn. Churn impacts B2B and B2C companies in different ways. For B2C companies, the biggest issues are competition and the potential for individual credit card failures. Learn more here: How B2B and B2C companies solve churn differently. MORE
Diferenças entre B2B e B2C. É diferente de quando uma empresa vende para o consumidor final, processo que se denomina B2C (business-to-consumer). Marketing B2B e B2C: 10 diferenças entre os dois. O mercado B2C é aquele que abrange todos os consumidores finais. MORE
B2C Marketing. Impulse purchases often play a role in B2C, resulting in a much shorter sales cycle, sometimes only minutes long. B2C marketing needs to reflect this fast-paced sale. Recommended Attribution Models for B2C. MORE
SaaS Sales and Marketing B2C Datorama GDPR Marketing Marketing automation Online Privacy Salesforce Salesforce Connections Salesforce Marketing CloudThis month the CloudKettle team attended Connections; one of the largest annual Salesforce events. Connections brought. MORE
Notice how the software industry actually has much lower churn comparatively with a median churn rate of roughly 5% for B2B software and 6% for B2C software. Take a look at this blend of B2B and B2C software subscription companies. MORE
Email marketing generated the highest ROI for B2C companies in 2014; 91% of Americans report liking…. Research has shown that when it comes to customer engagement, email still reigns supreme. The post 5 Email Marketing Tips to Improve Customer Retention appeared first on ReSci. Uncategorized Customer Retention email marketing tips MORE
Based on your experience and B2C SaaS history, what would be the best strategy for an online app to grow? I don’t like asking for the credit card upfront. What I see time and time again is a short-term boost to short-term metrics, at the cost of longer term revenue and brand building. MORE
CAC is up across the board for both B2B and B2C companies due to competition and everyone and their mother having ebooks, paid ads, and most aspects of all the common marketing channels. While B2B CAC is slightly higher, both B2B and B2C are up roughly 60% compared to five years ago. MORE
T o answer J-Kim’s question, we looked at just under 500 different software products spread between B2B and B2C and nearly twenty five thousand customers of those products. MORE
What are Dave’s biggest observations on what B2B marketers can learn from B2C? Are there any challenges to trying to carry over B2C into the world of B2B? MORE
A handful of B2D companies have coupled B2C efforts with the B2B strategy at launch. The addition of B2B go-to-market methods to a B2C company can be challenging. To truly change the world, B2D companies must use every tool at their disposal, both in the B2C toolkit as well as the B2B. (*) Disclosure: Redpoint are investors in these companies MORE
But thanks to his experience as a marketing leader in both B2C (in online gaming ) and later in B2B (at AdRoll , where he managed 45 people and a budget of €30 million), Shane had a keen sense of how to continue fueling growth by moving upmarket and differentiating from a crowded marketplace. MORE
which is a third of B2C at $27B. Five months into 2017 nine venture-backed technology companies have gone public compared to 14 in 2016. Four consumer companies and five enterprise companies have popped on average 29% since their IPO pricing. Only two, Carvana, an online used car dealer, and Netshoes, a Brazilian ecommerce company have traded down from their IPO pricing. The other seven have demonstrated the broad public investor demand for new offerings. MORE
To be clear, EdPlace isn’t just a B2C business. The company has both a B2C product for parents and a B2B product for private tuition businesses (in the U.S. Whether utilizing the B2C or B2B product, the students’ experience is consistent across both products. MORE
Note that this trend is consistent for companies in both B2C and B2B and from low price points to high price points. Credit cards are mechanical devices subject to failure and delinquencies – failed credit cards account for 20 to 40% of your churn when looking at both B2B and B2C companies. MORE
B2C Related Topics OpenView Labs
JULY 11, 2019
To be successful, B2B businesses need to think like B2C businesses and remember that their end user is an actual thinking, feeling human that expects a quality product and a personalized experience. What other B2C businesses are embracing product led growth?
SaaStr
JULY 21, 2019
Based on your experience and B2C SaaS history, what would be the best strategy for an online app to grow? I don’t like asking for the credit card upfront. What I see time and time again is a short-term boost to short-term metrics, at the cost of longer term revenue and brand building.
BrightBack
JUNE 13, 2019
B2C, B2B and hybrid companies do things differently. B2B and B2C companies have their own ideas. For B2C and hybrid companies, the market is far broader, so these organizations are focused on improving customer satisfaction through better customer support.
Inside Intercom
DECEMBER 11, 2018
The post How B2C companies are using live chat to drive sales and offer a personalized customer experience appeared first on Inside Intercom. For online businesses, customer experience is king.
Chargify
MARCH 6, 2018
To be clear, EdPlace isn’t just a B2C business. The company has both a B2C product for parents and a B2B product for private tuition businesses (in the U.S. Whether utilizing the B2C or B2B product, the students’ experience is consistent across both products.
CloudKettle
JUNE 26, 2019
SaaS Sales and Marketing B2C Datorama GDPR Marketing Marketing automation Online Privacy Salesforce Salesforce Connections Salesforce Marketing CloudThis month the CloudKettle team attended Connections; one of the largest annual Salesforce events. Connections brought.
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InsightSquared
SEPTEMBER 11, 2019
B2C Marketing. Impulse purchases often play a role in B2C, resulting in a much shorter sales cycle, sometimes only minutes long. B2C marketing needs to reflect this fast-paced sale. Recommended Attribution Models for B2C.
InsightSquared
SEPTEMBER 11, 2019
B2C Marketing. Impulse purchases often play a role in B2C, resulting in a much shorter sales cycle, sometimes only minutes long. B2C marketing needs to reflect this fast-paced sale. Recommended Attribution Models for B2C.
SaaStr
JULY 20, 2019
Perhaps this isn’t true as much in B2C. If TikTok really spent ~$1 billion in ads (per Wall Street Journal ) to become a dominant social network, then clearly the limits are high in B2C. Once you hit Initial Traction in SaaS, say that first $1m-$1.5m
TechStars
NOVEMBER 5, 2019
How B2C companies can Give First is another question. What Give First does and doesn’t mean for B2C: “In a B2B situation there’s not this monetization of data in the same way as there is on the consumer side.
BrightBack
JULY 22, 2019
In our recent webinar on customer retention trends , Brightback CEO Guy Marion and Crazy Egg General Manager Suneet Bhatt talked retention tactics, and how retention strategy looks different for B2B, B2C and hybrid companies. B2C purchase drivers.
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SaaStr
AUGUST 18, 2019
Yes, some B2C and even some B2B products do experience magic virality and magic growth hacking. Here’s my list in SaaS: Being reluctant to go up-market. Not everyone should go up-market.
Saastronauts
FEBRUARY 14, 2017
There isn’t a definitive feature set that guarantees success, there are however some fundamentals that appeal to both B2B and B2C buyers, regardless of cost and target market. A significant number of elements combine to create a great SaaS solution. Before drilling down into specifics, advanced features and key differentiators it is important your solution. The post 3 SaaS Essentials appeared first on Saastronauts | The Dedicated SaaS Job Site. Product SaaS Strategy
Nimble - Sales
FEBRUARY 5, 2019
Despite the proliferation of social media, email marketing remains one of the most powerful sales and marketing tools for B2B and B2C organizations. Microsoft Outlook is an email category leader, with than 400 million people using Microsoft Outlook to communicate with customers and prospective buyers. But don’t be fooled into thinking that an email client, […]. The post 5 Reasons Why You Should Add a CRM to Microsoft Outlook appeared first on Nimble Blog. CRM Sales
ProfitWell
AUGUST 14, 2019
CAC is up across the board for both B2B and B2C companies due to competition and everyone and their mother having ebooks, paid ads, and most aspects of all the common marketing channels. While B2B CAC is slightly higher, both B2B and B2C are up roughly 60% compared to five years ago.
TechStars
MAY 23, 2019
I’m not a B2C person. “Every opportunity I’ve gotten in my life has been provided by a network,” said Sky Kelley, Founder and CEO of Avisare.
ProfitWell
JULY 10, 2019
In a previous set of studies we looked at a fake B2B sales product and a fake B2C fitness product, we kept all copy and descriptions the same except we varied the value proposition. Our B2C example saw the same effect with a negative 10% to a plus 15% swing based on the value proposition.
ProfitWell
NOVEMBER 11, 2019
B2B vs. B2C Churn. Churn impacts B2B and B2C companies in different ways. For B2C companies, the biggest issues are competition and the potential for individual credit card failures. Learn more here: How B2B and B2C companies solve churn differently.
Neil Patel
AUGUST 12, 2019
Diferenças entre B2B e B2C. É diferente de quando uma empresa vende para o consumidor final, processo que se denomina B2C (business-to-consumer). Marketing B2B e B2C: 10 diferenças entre os dois. O mercado B2C é aquele que abrange todos os consumidores finais.
ProfitWell
OCTOBER 2, 2019
Notice how the software industry actually has much lower churn comparatively with a median churn rate of roughly 5% for B2B software and 6% for B2C software. Take a look at this blend of B2B and B2C software subscription companies.
OpenView Labs
MARCH 28, 2019
In the B2B industry, the target audience is typically more niche than it would be in B2C. B2B sales tend to be more expensive, less frequent, lengthier and more involved than B2C sales, so developing a connection with your prospects is critical to success.
Inside Intercom
OCTOBER 1, 2019
But thanks to his experience as a marketing leader in both B2C (in online gaming ) and later in B2B (at AdRoll , where he managed 45 people and a budget of €30 million), Shane had a keen sense of how to continue fueling growth by moving upmarket and differentiating from a crowded marketplace.
SaaStr
FEBRUARY 28, 2019
But talk to our B2C friends with much shorter sales cycles (and shorter customer lifetimes) and they’ll all confirm this. I remember the first time I tried to do the Old Price-Raise-Without-Notice tactic. We’d closed Qualcomm in Year 1 for the grand total of $10,000.
ReSci
SEPTEMBER 10, 2015
Email marketing generated the highest ROI for B2C companies in 2014; 91% of Americans report liking…. Research has shown that when it comes to customer engagement, email still reigns supreme. The post 5 Email Marketing Tips to Improve Customer Retention appeared first on ReSci. Uncategorized Customer Retention email marketing tips
Sales Hacker
AUGUST 28, 2018
How and when do buyers want to engage with providers of goods and services, and are there unique preferences for B2B vs. B2C purchase scenarios? Still Thinking B2B vs. B2C? Still Thinking B2B vs. B2C?
SaaStock
MARCH 20, 2019
Faraday optimizes every stage of the B2C revenue journey. As we wrote in our launch post about expanding SaaStock New York into SaaStock East Coast , our main aim is to foster a community of top SaaS companies that spans all the way from Florida to Quebec.
SaaStr
OCTOBER 11, 2019
What are Dave’s biggest observations on what B2B marketers can learn from B2C? Are there any challenges to trying to carry over B2C into the world of B2B?
SaaStr
OCTOBER 2, 2019
"Churn" is a term we borrowed from our B2C friends. The other day, I had an experience I’ve never had in 14 years of building and buying SaaS: I became That Angry Customer. Really, an Angry Ex-Customer. I don’t have time or energy to get too angry about a few bits and bytes, or a few nickels. But in this case, the vendor just went too far, too many times, and created disruption all across our little tiny team. Again and again and again.
Inside Intercom
OCTOBER 29, 2019
Indeed, among our customers were B2C companies, small businesses, and large enterprises along with customers in places and industries well beyond Silicon Valley. Through the segmentation process, we found that a B2B versus B2C distinction was sufficient to capture differing needs.
ProfitWell
SEPTEMBER 25, 2019
CAC is up across the board for both B2B and B2C companies, but interestingly enough CAC from customers who come through podcasts or have some level of their attribution from video marketing are actually cheaper.
Tom Tunguz
JANUARY 26, 2014
A handful of B2D companies have coupled B2C efforts with the B2B strategy at launch. The addition of B2B go-to-market methods to a B2C company can be challenging. To truly change the world, B2D companies must use every tool at their disposal, both in the B2C toolkit as well as the B2B. (*) Disclosure: Redpoint are investors in these companies
ProfitWell
SEPTEMBER 4, 2019
Note that this trend is consistent for companies in both B2C and B2B and from low price points to high price points. Credit cards are mechanical devices subject to failure and delinquencies – failed credit cards account for 20 to 40% of your churn when looking at both B2B and B2C companies.
SaaStock
JANUARY 30, 2019
Most well-known funds experimented with funding Brazilian and Latin American B2C ventures. As we showed you in the list of SaaS companies coming out of Latin America, the region has no shortage of SaaS superstars. How did this come about, though?
ProfitWell
FEBRUARY 20, 2019
T o answer J-Kim’s question, we looked at just under 500 different software products spread between B2B and B2C and nearly twenty five thousand customers of those products.
Tom Tunguz
NOVEMBER 24, 2018
Long term quotas also might involve SPIFs (sales performance incentive funds) that incentivize different behaviors like upsells rather than new sales, or B2C customers vs B2B, or accelerators based on consistent quarterly performance that smooths bookings throughout the year. Your startup is just getting off the ground. You might have a few account executives and a sales leader in place; maybe some revenue and a handful of customers.
Tom Tunguz
MAY 4, 2017
which is a third of B2C at $27B. Five months into 2017 nine venture-backed technology companies have gone public compared to 14 in 2016. Four consumer companies and five enterprise companies have popped on average 29% since their IPO pricing. Only two, Carvana, an online used car dealer, and Netshoes, a Brazilian ecommerce company have traded down from their IPO pricing. The other seven have demonstrated the broad public investor demand for new offerings.
Tom Tunguz
OCTOBER 28, 2014
B2C 32. The table above shows B2B customers are less satisfied and loyal than B2C customers. At some point, most startups will begin to measure their customers’ happiness. Customer satisfaction is an important predictor of loyalty and can foster fantastically efficient word-of-mouth growth. Many companies employ Net Promoter Score to quantify customer satisfaction. NPS measures the fraction of a customer base which are promoters and detractors of a company’s product.
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