How Top B2C Brands Embrace Product Led Growth

OpenView Labs

To be successful, B2B businesses need to think like B2C businesses and remember that their end user is an actual thinking, feeling human that expects a quality product and a personalized experience. What other B2C businesses are embracing product led growth?

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Is it recommended to require the credit card details upfront during the signup? Based on your experience and B2C SaaS history, what would be the best strategy for an online app to grow?


Based on your experience and B2C SaaS history, what would be the best strategy for an online app to grow? I don’t like asking for the credit card upfront. What I see time and time again is a short-term boost to short-term metrics, at the cost of longer term revenue and brand building.

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How B2C companies are using live chat to drive sales and offer a personalized customer experience

Inside Intercom

The post How B2C companies are using live chat to drive sales and offer a personalized customer experience appeared first on Inside Intercom. For online businesses, customer experience is king.

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Top Five Highlights From Salesforce Connections 2019


SaaS Sales and Marketing B2C Datorama GDPR Marketing Marketing automation Online Privacy Salesforce Salesforce Connections Salesforce Marketing CloudThis month the CloudKettle team attended Connections; one of the largest annual Salesforce events. Connections brought.

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How EdPlace Uses Chargify To Manage Both B2B & B2C Offerings


To be clear, EdPlace isn’t just a B2C business. The company has both a B2C product for parents and a B2B product for private tuition businesses (in the U.S. Whether utilizing the B2C or B2B product, the students’ experience is consistent across both products.

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B2B Payments: How They are Different from B2C and What’s Important


Business-to-Business (B2B) payments involve a similar transaction process to Business-to-Consumer (B2C) on the technical level in terms of the security and compliance that is necessary to transfer money from one entity to another to complete a transaction.

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Every Marketing Initiative, Every Channel … Plateaus. Plan for It.


Perhaps this isn’t true as much in B2C. If TikTok really spent ~$1 billion in ads (per Wall Street Journal ) to become a dominant social network, then clearly the limits are high in B2C. Once you hit Initial Traction in SaaS, say that first $1m-$1.5m

3 SaaS Essentials


There isn’t a definitive feature set that guarantees success, there are however some fundamentals that appeal to both B2B and B2C buyers, regardless of cost and target market. A significant number of elements combine to create a great SaaS solution. Before drilling down into specifics, advanced features and key differentiators it is important your solution. The post 3 SaaS Essentials appeared first on Saastronauts | The Dedicated SaaS Job Site. Product SaaS Strategy

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It’s All About the Network


I’m not a B2C person. “Every opportunity I’ve gotten in my life has been provided by a network,” said Sky Kelley, Founder and CEO of Avisare.

5 Reasons Why You Should Add a CRM to Microsoft Outlook

Nimble - Sales

Despite the proliferation of social media, email marketing remains one of the most powerful sales and marketing tools for B2B and B2C organizations. Microsoft Outlook is an email category leader, with than 400 million people using Microsoft Outlook to communicate with customers and prospective buyers. But don’t be fooled into thinking that an email client, […]. The post 5 Reasons Why You Should Add a CRM to Microsoft Outlook appeared first on Nimble Blog. CRM Sales

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Beyond Logos, Fonts, and Colors: The Importance of Building an Impactful Brand

OpenView Labs

In the B2B industry, the target audience is typically more niche than it would be in B2C. B2B sales tend to be more expensive, less frequent, lengthier and more involved than B2C sales, so developing a connection with your prospects is critical to success.

5 Reasons Not To Raise Prices on Existing Customers. And 2 Better Ways to Do It Anyway.


But talk to our B2C friends with much shorter sales cycles (and shorter customer lifetimes) and they’ll all confirm this. I remember the first time I tried to do the Old Price-Raise-Without-Notice tactic. We’d closed Qualcomm in Year 1 for the grand total of $10,000.

The top SaaS companies ruling the East Coast


Faraday optimizes every stage of the B2C revenue journey. As we wrote in our launch post about expanding SaaStock New York into SaaStock East Coast , our main aim is to foster a community of top SaaS companies that spans all the way from Florida to Quebec.

5 Email Marketing Tips to Improve Customer Retention


Email marketing generated the highest ROI for B2C companies in 2014; 91% of Americans report liking…. Research has shown that when it comes to customer engagement, email still reigns supreme. The post 5 Email Marketing Tips to Improve Customer Retention appeared first on ReSci. Uncategorized Customer Retention email marketing tips

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3 Facts About B2B Buyer Experience You’re Probably Ignoring

Sales Hacker

How and when do buyers want to engage with providers of goods and services, and are there unique preferences for B2B vs. B2C purchase scenarios? Still Thinking B2B vs. B2C? Still Thinking B2B vs. B2C?

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How do Australian subscription companies differ from American ones?


When comparing gross revenue retention across companies selling different levels of products, you’ll notice that Australian companies consistently have 10 to 23% lower churn than their US counterparts in both B2B and B2C.

A solid customer onboarding experience drives higher willingness to pay & retention


T o answer J-Kim’s question, we looked at just under 500 different software products spread between B2B and B2C and nearly twenty five thousand customers of those products.

18 investors fueling Latin America’s SaaS superstars


Most well-known funds experimented with funding Brazilian and Latin American B2C ventures. As we showed you in the list of SaaS companies coming out of Latin America, the region has no shortage of SaaS superstars. How did this come about, though?

The Funnel is Dead. Long Live the Flywheel. With Hubspot CEO Brian Halligan (Video + Transcript)


People talk about B2C marketing. Brian Halligan: Now, those examples are all B2C, but this is very much coming to B2B. If you’re B2C, the train’s left the station. The age-old sales funnel has worked fine for decades…until now.

38 Bright Asian SaaS Stars


Its solution builds on its previous B2C online retail infrastructure. When we announced a few weeks ago that we would be bringing our leading SaaS conference to Asia, and running it in Hong Kong, many locals thanked us for choosing the city. As we mentioned in our launch post, we couldn’t not do it there, with its international spirit, openness to everyone, relaxed atmosphere, and proximity to many other SaaS hubs around, all attracting us to Hong Kong.

Is every company destined for freemium?


When you look at the market, and it doesn’t really matter if you’re in B2B or in B2C, customer acquisition cost is rising substantially.

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SaaS Companies Must Invest in Building Their Brand

Sales Enablement, SaaS and Growth

Undoubtedly, brand building falls into the “hard to measure” category, but as we see within the business to consumer (B2C) world, brand is hugely important. In today’s world of data-driven marketing, it’s easy to get fixated on what’s measurable.

Increase your revenue by 100% with a simple hack?—?The Rule of 72

Claudiu Murariu

Whether you are a B2B or a B2C company, you need to: Analyse each step of your funnel from a fresh perspective Find the cracks at each step Come up with a strategy of increasing the efficiency of every step by a tiny bit What does a ‘tiny bit’ mean?

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PODCAST 63: Translating Big Companies Principles to Small Companies w/ Ben Wright

Sales Hacker

Indicators of success in the B2C food space. Indicators of success in the B2C food space. This week on the Sales Hacker podcast, we speak with Ben Wright , Chief Revenue Officer at EAT Club. He’s been around the block.

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7 Companies Show you their Customer Experience Strategy


Even KONE elevators have found customers to be more demanding at every level wanting real time information and B2C type customer service. There are many articles on developing a customer experience (CX) strategy so seeing a range of practical examples will help put them into perspective.

How To: Burn the Churn


Failed credit cards account for 20 to 40% of your churn when looking at both B2B and B2C companies.

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Hyper-growth in SaaS

The Angel VC

In contrast to B2C companies like Uber, Delivery Hero or Homejoy for which it was critical to get the unit economics right, scaling distribution is usually the toughest challenge for a SaaS startup after it has found product / market fit.

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The SaaS superstars of the East Coast


Faraday optimizes every stage of the B2C revenue journey. As we wrote in our launch post about expanding SaaStock New York into SaaStock East Coast , our main aim is to foster a SaaS community that spans from Florida to Quebec.

Subscription60: Monday, March 18th


Real News, Virtual Reality Matterport raises $48 mill , as the team expands further into the scope of capturing, creating, searching, and utilizing 3D imagery of interior and enclosed spaces in immersive real estate, design, insurance, and other B2C and B2B applications. Welcome, good people.

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Why opinions aren’t optional in content marketing

Inside Intercom

There are many B2C sectors where nearly 100% of business is driven by search e.g. care homes for the elderly: most of us end up looking for a facility for a loved one in a rush and turn to Google as our first port of call.

Subscription60: Wednesday, February 20th


Onboarding's Effect on Retention & WTP In the latest ProfitWell Report, our crew analyzed 500 software products in B2B and B2C and nearly 25k customers of those products to discover how a company's onboarding impacts customer willingness to pay and retention.

New Study: What 100 Social Media Followers Are Really Worth

Neil Patel

Of the 483 companies, 159 of them were in the B2B space and 324 were B2C companies. The social web is huge. From Facebook to Pinterest , they all command billions of eyeballs per year. Which, of course, makes these channels too big to ignore.

How B2B Subscription-Based IoT Businesses Are Changing The World


Some IoT companies are piggybacking off their B2C IoT success to create B2B opportunities and markets. It’s a great example of capitalizing on B2C success for a recurring B2B IoT offering!

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4 Things Marketing Can Learn from Product Led Growth

OpenView Labs

A user focus is already prevalent in B2C companies and has become essential in B2B. Product led growth (PLG) is a go-to-market strategy that relies on the product itself to drive acquisition, retention and expansion. However, PLG is not one-size-fits-all.

The Bustling IPO Market of 2017

Tom Tunguz

which is a third of B2C at $27B. Five months into 2017 nine venture-backed technology companies have gone public compared to 14 in 2016. Four consumer companies and five enterprise companies have popped on average 29% since their IPO pricing. Only two, Carvana, an online used car dealer, and Netshoes, a Brazilian ecommerce company have traded down from their IPO pricing. The other seven have demonstrated the broad public investor demand for new offerings.

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Understanding Customer Success: Growth Driven by the Customer-Centered Economy


The new customer-centered economy favors recurring revenue business models for B2B markets and partial ownership, or subscription models, for B2C ones. In the old days, growing your business was easy. Tell people about your business, get them in the store, sell them things, then look for more customers. But that was before the internet made it possible to deliver highly customized items. Now, drones can deliver items purchased on Amazon to your door.

Four Important Data Points on Measuring Your Startup's Customer Happiness

Tom Tunguz

B2C 32. The table above shows B2B customers are less satisfied and loyal than B2C customers. At some point, most startups will begin to measure their customers’ happiness. Customer satisfaction is an important predictor of loyalty and can foster fantastically efficient word-of-mouth growth. Many companies employ Net Promoter Score to quantify customer satisfaction. NPS measures the fraction of a customer base which are promoters and detractors of a company’s product.

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PR for Startups : Interview with PR Expert Julija Jegorova


PR works similar in both B2B and B2C. Big brands and B2C companies stand some better chances at pulling this off and using ‘bad PR’ to their advantage, but a lot of strategy and planning needs to go behind it.

The Four Stages of Sales Compensation Structures in Early Stage Startups

Tom Tunguz

Long term quotas also might involve SPIFs (sales performance incentive funds) that incentivize different behaviors like upsells rather than new sales, or B2C customers vs B2B, or accelerators based on consistent quarterly performance that smooths bookings throughout the year. Your startup is just getting off the ground. You might have a few account executives and a sales leader in place; maybe some revenue and a handful of customers.

How Community Content Is Driving Marketing in the SaaS Ecosystem

OpenView Labs

Signing up to a SaaS solution isn’t like a conventional B2C exchange — it has a lot more in common with a B2B arrangement, particularly when the cost veers towards the enterprise level. The advent of the SaaS model fundamentally changed how software companies approach customer service.

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How to Create a Great User Onboarding Experience That Leads to Product Adoption and Customer Success


The answers are normally quite homogenous in B2C (e.g. This is a guest blog post by Andy Mura, the Head of Marketing at Userlane. When you think of the reasons why churn happens , what immediately comes to mind?

How to Make the Whole World Love Your Product from Bevy, Atlassian, Salesforce and Slack (Video + Transcript)


Leslie Lee is the Senior Director of Customer Engagement at Atlassian and she spent the last 20 years doing B2B and B2C marketing. I think that figuring out a way to continually activate the people that are in your community is going to be very beneficial, not just for brands, but also B2C.

The Go-To-Market Challenges of B2D Companies

Tom Tunguz

A handful of B2D companies have coupled B2C efforts with the B2B strategy at launch. The addition of B2B go-to-market methods to a B2C company can be challenging. To truly change the world, B2D companies must use every tool at their disposal, both in the B2C toolkit as well as the B2B. (*) Disclosure: Redpoint are investors in these companies

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