INDUSTRY INSIGHTS YOUR PEERS ARE READING
There isn’t a definitive feature set that guarantees success, there are however some fundamentals that appeal to both B2B and B2C buyers, regardless of cost and target market. A significant number of elements combine to create a great SaaS solution. Before drilling down into specifics, advanced features and key differentiators it is important your solution. The post 3 SaaS Essentials appeared first on Saastronauts | The Dedicated SaaS Job Site. Product SaaS Strategy MORE
Undoubtedly, brand building falls into the “hard to measure” category, but as we see within the business to consumer (B2C) world, brand is hugely important. In today’s world of data-driven marketing, it’s easy to get fixated on what’s measurable. MORE
The post How B2C companies are using live chat to drive sales and offer a personalized customer experience appeared first on Inside Intercom. For online businesses, customer experience is king. MORE
The new customer-centered economy favors recurring revenue business models for B2B markets and partial ownership, or subscription models, for B2C ones. In the old days, growing your business was easy. Tell people about your business, get them in the store, sell them things, then look for more customers. But that was before the internet made it possible to deliver highly customized items. Now, drones can deliver items purchased on Amazon to your door. MORE
Leslie Lee is the Senior Director of Customer Engagement at Atlassian and she spent the last 20 years doing B2B and B2C marketing. I think that figuring out a way to continually activate the people that are in your community is going to be very beneficial, not just for brands, but also B2C. MORE
Faraday optimizes every stage of the B2C revenue journey. As we wrote in our launch post about expanding SaaStock New York into SaaStock East Coast , our main aim is to foster a community of top SaaS companies that spans all the way from Florida to Quebec. MORE
Faraday optimizes every stage of the B2C revenue journey. As we wrote in our launch post about expanding SaaStock New York into SaaStock East Coast , our main aim is to foster a SaaS community that spans from Florida to Quebec. MORE
Despite the proliferation of social media, email marketing remains one of the most powerful sales and marketing tools for B2B and B2C organizations. Microsoft Outlook is an email category leader, with than 400 million people using Microsoft Outlook to communicate with customers and prospective buyers. But don’t be fooled into thinking that an email client, […]. The post 5 Reasons Why You Should Add a CRM to Microsoft Outlook appeared first on Nimble Blog. CRM Sales MORE
People talk about B2C marketing. Brian Halligan: Now, those examples are all B2C, but this is very much coming to B2B. If you’re B2C, the train’s left the station. The age-old sales funnel has worked fine for decades…until now. MORE
I’m not a B2C person. “Every opportunity I’ve gotten in my life has been provided by a network,” said Sky Kelley, Founder and CEO of Avisare. MORE
Indicators of success in the B2C food space. Indicators of success in the B2C food space. This week on the Sales Hacker podcast, we speak with Ben Wright , Chief Revenue Officer at EAT Club. He’s been around the block. MORE
Its solution builds on its previous B2C online retail infrastructure. When we announced a few weeks ago that we would be bringing our leading SaaS conference to Asia, and running it in Hong Kong, many locals thanked us for choosing the city. As we mentioned in our launch post, we couldn’t not do it there, with its international spirit, openness to everyone, relaxed atmosphere, and proximity to many other SaaS hubs around, all attracting us to Hong Kong. MORE
Onboarding's Effect on Retention & WTP In the latest ProfitWell Report, our crew analyzed 500 software products in B2B and B2C and nearly 25k customers of those products to discover how a company's onboarding impacts customer willingness to pay and retention. MORE
Most well-known funds experimented with funding Brazilian and Latin American B2C ventures. As we showed you in the list of SaaS companies coming out of Latin America, the region has no shortage of SaaS superstars. How did this come about, though? MORE
Long term quotas also might involve SPIFs (sales performance incentive funds) that incentivize different behaviors like upsells rather than new sales, or B2C customers vs B2B, or accelerators based on consistent quarterly performance that smooths bookings throughout the year. Your startup is just getting off the ground. You might have a few account executives and a sales leader in place; maybe some revenue and a handful of customers. MORE
Perhaps this isn’t true as much in B2C. If TikTok really spent ~$1 billion in ads (per Wall Street Journal ) to become a dominant social network, then clearly the limits are high in B2C. Once you hit Initial Traction in SaaS, say that first $1m-$1.5m MORE
How and when do buyers want to engage with providers of goods and services, and are there unique preferences for B2B vs. B2C purchase scenarios? Still Thinking B2B vs. B2C? Still Thinking B2B vs. B2C? MORE
Some IoT companies are piggybacking off their B2C IoT success to create B2B opportunities and markets. It’s a great example of capitalizing on B2C success for a recurring B2B IoT offering! MORE
To be successful, B2B businesses need to think like B2C businesses and remember that their end user is an actual thinking, feeling human that expects a quality product and a personalized experience. What other B2C businesses are embracing product led growth? MORE
Even KONE elevators have found customers to be more demanding at every level wanting real time information and B2C type customer service. There are many articles on developing a customer experience (CX) strategy so seeing a range of practical examples will help put them into perspective. MORE
The answers are normally quite homogenous in B2C (e.g. This is a guest blog post by Andy Mura, the Head of Marketing at Userlane. When you think of the reasons why churn happens , what immediately comes to mind? MORE
In contrast to B2C companies like Uber, Delivery Hero or Homejoy for which it was critical to get the unit economics right, scaling distribution is usually the toughest challenge for a SaaS startup after it has found product / market fit. MORE
In a previous set of studies we looked at a fake B2B sales product and a fake B2C fitness product, we kept all copy and descriptions the same except we varied the value proposition. Our B2C example saw the same effect with a negative 10% to a plus 15% swing based on the value proposition. MORE
Business-to-Business (B2B) payments involve a similar transaction process to Business-to-Consumer (B2C) on the technical level in terms of the security and compliance that is necessary to transfer money from one entity to another to complete a transaction. MORE
Real News, Virtual Reality Matterport raises $48 mill , as the team expands further into the scope of capturing, creating, searching, and utilizing 3D imagery of interior and enclosed spaces in immersive real estate, design, insurance, and other B2C and B2B applications. Welcome, good people. MORE
B2C 32. The table above shows B2B customers are less satisfied and loyal than B2C customers. At some point, most startups will begin to measure their customers’ happiness. Customer satisfaction is an important predictor of loyalty and can foster fantastically efficient word-of-mouth growth. Many companies employ Net Promoter Score to quantify customer satisfaction. NPS measures the fraction of a customer base which are promoters and detractors of a company’s product. MORE
But talk to our B2C friends with much shorter sales cycles (and shorter customer lifetimes) and they’ll all confirm this. I remember the first time I tried to do the Old Price-Raise-Without-Notice tactic. We’d closed Qualcomm in Year 1 for the grand total of $10,000. MORE
Whether you are a B2B or a B2C company, you need to: Analyse each step of your funnel from a fresh perspective Find the cracks at each step Come up with a strategy of increasing the efficiency of every step by a tiny bit What does a ‘tiny bit’ mean? MORE
Of the 483 companies, 159 of them were in the B2B space and 324 were B2C companies. The social web is huge. From Facebook to Pinterest , they all command billions of eyeballs per year. Which, of course, makes these channels too big to ignore. MORE
In the B2B industry, the target audience is typically more niche than it would be in B2C. B2B sales tend to be more expensive, less frequent, lengthier and more involved than B2C sales, so developing a connection with your prospects is critical to success. MORE
When you look at the market, and it doesn’t really matter if you’re in B2B or in B2C, customer acquisition cost is rising substantially. MORE
Failed credit cards account for 20 to 40% of your churn when looking at both B2B and B2C companies. MORE
Signing up to a SaaS solution isn’t like a conventional B2C exchange — it has a lot more in common with a B2B arrangement, particularly when the cost veers towards the enterprise level. The advent of the SaaS model fundamentally changed how software companies approach customer service. MORE
PR works similar in both B2B and B2C. Big brands and B2C companies stand some better chances at pulling this off and using ‘bad PR’ to their advantage, but a lot of strategy and planning needs to go behind it. MORE
SaaS Sales and Marketing B2C Datorama GDPR Marketing Marketing automation Online Privacy Salesforce Salesforce Connections Salesforce Marketing CloudThis month the CloudKettle team attended Connections; one of the largest annual Salesforce events. Connections brought. MORE
Email marketing generated the highest ROI for B2C companies in 2014; 91% of Americans report liking…. Research has shown that when it comes to customer engagement, email still reigns supreme. The post 5 Email Marketing Tips to Improve Customer Retention appeared first on ReSci. Uncategorized Customer Retention email marketing tips MORE
Based on your experience and B2C SaaS history, what would be the best strategy for an online app to grow? I don’t like asking for the credit card upfront. What I see time and time again is a short-term boost to short-term metrics, at the cost of longer term revenue and brand building. MORE
When comparing gross revenue retention across companies selling different levels of products, you’ll notice that Australian companies consistently have 10 to 23% lower churn than their US counterparts in both B2B and B2C. MORE
T o answer J-Kim’s question, we looked at just under 500 different software products spread between B2B and B2C and nearly twenty five thousand customers of those products. MORE
A user focus is already prevalent in B2C companies and has become essential in B2B. Product led growth (PLG) is a go-to-market strategy that relies on the product itself to drive acquisition, retention and expansion. However, PLG is not one-size-fits-all. MORE
A handful of B2D companies have coupled B2C efforts with the B2B strategy at launch. The addition of B2B go-to-market methods to a B2C company can be challenging. To truly change the world, B2D companies must use every tool at their disposal, both in the B2C toolkit as well as the B2B. (*) Disclosure: Redpoint are investors in these companies MORE
which is a third of B2C at $27B. Five months into 2017 nine venture-backed technology companies have gone public compared to 14 in 2016. Four consumer companies and five enterprise companies have popped on average 29% since their IPO pricing. Only two, Carvana, an online used car dealer, and Netshoes, a Brazilian ecommerce company have traded down from their IPO pricing. The other seven have demonstrated the broad public investor demand for new offerings. MORE
There are many B2C sectors where nearly 100% of business is driven by search e.g. care homes for the elderly: most of us end up looking for a facility for a loved one in a rush and turn to Google as our first port of call. MORE
To be clear, EdPlace isn’t just a B2C business. The company has both a B2C product for parents and a B2B product for private tuition businesses (in the U.S. Whether utilizing the B2C or B2B product, the students’ experience is consistent across both products. MORE
B2C Related Topics OpenView Labs
JULY 11, 2019
To be successful, B2B businesses need to think like B2C businesses and remember that their end user is an actual thinking, feeling human that expects a quality product and a personalized experience. What other B2C businesses are embracing product led growth?
SaaStr
JULY 21, 2019
Based on your experience and B2C SaaS history, what would be the best strategy for an online app to grow? I don’t like asking for the credit card upfront. What I see time and time again is a short-term boost to short-term metrics, at the cost of longer term revenue and brand building.
Inside Intercom
DECEMBER 11, 2018
The post How B2C companies are using live chat to drive sales and offer a personalized customer experience appeared first on Inside Intercom. For online businesses, customer experience is king.
CloudKettle
JUNE 26, 2019
SaaS Sales and Marketing B2C Datorama GDPR Marketing Marketing automation Online Privacy Salesforce Salesforce Connections Salesforce Marketing CloudThis month the CloudKettle team attended Connections; one of the largest annual Salesforce events. Connections brought.
Chargify
MARCH 6, 2018
To be clear, EdPlace isn’t just a B2C business. The company has both a B2C product for parents and a B2B product for private tuition businesses (in the U.S. Whether utilizing the B2C or B2B product, the students’ experience is consistent across both products.
wepay
JULY 21, 2017
Business-to-Business (B2B) payments involve a similar transaction process to Business-to-Consumer (B2C) on the technical level in terms of the security and compliance that is necessary to transfer money from one entity to another to complete a transaction.
SaaStr
JULY 20, 2019
Perhaps this isn’t true as much in B2C. If TikTok really spent ~$1 billion in ads (per Wall Street Journal ) to become a dominant social network, then clearly the limits are high in B2C. Once you hit Initial Traction in SaaS, say that first $1m-$1.5m
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Saastronauts
FEBRUARY 14, 2017
There isn’t a definitive feature set that guarantees success, there are however some fundamentals that appeal to both B2B and B2C buyers, regardless of cost and target market. A significant number of elements combine to create a great SaaS solution. Before drilling down into specifics, advanced features and key differentiators it is important your solution. The post 3 SaaS Essentials appeared first on Saastronauts | The Dedicated SaaS Job Site. Product SaaS Strategy
TechStars
MAY 23, 2019
I’m not a B2C person. “Every opportunity I’ve gotten in my life has been provided by a network,” said Sky Kelley, Founder and CEO of Avisare.
Nimble - Sales
FEBRUARY 5, 2019
Despite the proliferation of social media, email marketing remains one of the most powerful sales and marketing tools for B2B and B2C organizations. Microsoft Outlook is an email category leader, with than 400 million people using Microsoft Outlook to communicate with customers and prospective buyers. But don’t be fooled into thinking that an email client, […]. The post 5 Reasons Why You Should Add a CRM to Microsoft Outlook appeared first on Nimble Blog. CRM Sales
OpenView Labs
MARCH 28, 2019
In the B2B industry, the target audience is typically more niche than it would be in B2C. B2B sales tend to be more expensive, less frequent, lengthier and more involved than B2C sales, so developing a connection with your prospects is critical to success.
SaaStr
FEBRUARY 28, 2019
But talk to our B2C friends with much shorter sales cycles (and shorter customer lifetimes) and they’ll all confirm this. I remember the first time I tried to do the Old Price-Raise-Without-Notice tactic. We’d closed Qualcomm in Year 1 for the grand total of $10,000.
SaaStock
MARCH 20, 2019
Faraday optimizes every stage of the B2C revenue journey. As we wrote in our launch post about expanding SaaStock New York into SaaStock East Coast , our main aim is to foster a community of top SaaS companies that spans all the way from Florida to Quebec.
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ReSci
SEPTEMBER 10, 2015
Email marketing generated the highest ROI for B2C companies in 2014; 91% of Americans report liking…. Research has shown that when it comes to customer engagement, email still reigns supreme. The post 5 Email Marketing Tips to Improve Customer Retention appeared first on ReSci. Uncategorized Customer Retention email marketing tips
Sales Hacker
AUGUST 28, 2018
How and when do buyers want to engage with providers of goods and services, and are there unique preferences for B2B vs. B2C purchase scenarios? Still Thinking B2B vs. B2C? Still Thinking B2B vs. B2C?
ProfitWell
JULY 17, 2019
When comparing gross revenue retention across companies selling different levels of products, you’ll notice that Australian companies consistently have 10 to 23% lower churn than their US counterparts in both B2B and B2C.
ProfitWell
FEBRUARY 20, 2019
T o answer J-Kim’s question, we looked at just under 500 different software products spread between B2B and B2C and nearly twenty five thousand customers of those products.
SaaStock
JANUARY 30, 2019
Most well-known funds experimented with funding Brazilian and Latin American B2C ventures. As we showed you in the list of SaaS companies coming out of Latin America, the region has no shortage of SaaS superstars. How did this come about, though?
SaaStr
MARCH 8, 2019
People talk about B2C marketing. Brian Halligan: Now, those examples are all B2C, but this is very much coming to B2B. If you’re B2C, the train’s left the station. The age-old sales funnel has worked fine for decades…until now.
SaaStock
FEBRUARY 13, 2019
Its solution builds on its previous B2C online retail infrastructure. When we announced a few weeks ago that we would be bringing our leading SaaS conference to Asia, and running it in Hong Kong, many locals thanked us for choosing the city. As we mentioned in our launch post, we couldn’t not do it there, with its international spirit, openness to everyone, relaxed atmosphere, and proximity to many other SaaS hubs around, all attracting us to Hong Kong.
ProfitWell
APRIL 10, 2019
When you look at the market, and it doesn’t really matter if you’re in B2B or in B2C, customer acquisition cost is rising substantially.
Sales Enablement, SaaS and Growth
JUNE 5, 2017
Undoubtedly, brand building falls into the “hard to measure” category, but as we see within the business to consumer (B2C) world, brand is hugely important. In today’s world of data-driven marketing, it’s easy to get fixated on what’s measurable.
Claudiu Murariu
FEBRUARY 19, 2019
Whether you are a B2B or a B2C company, you need to: Analyse each step of your funnel from a fresh perspective Find the cracks at each step Come up with a strategy of increasing the efficiency of every step by a tiny bit What does a ‘tiny bit’ mean?
Sales Hacker
JUNE 24, 2019
Indicators of success in the B2C food space. Indicators of success in the B2C food space. This week on the Sales Hacker podcast, we speak with Ben Wright , Chief Revenue Officer at EAT Club. He’s been around the block.
Upscope
MAY 24, 2019
Even KONE elevators have found customers to be more demanding at every level wanting real time information and B2C type customer service. There are many articles on developing a customer experience (CX) strategy so seeing a range of practical examples will help put them into perspective.
ProfitWell
APRIL 3, 2019
Failed credit cards account for 20 to 40% of your churn when looking at both B2B and B2C companies.
The Angel VC
MARCH 31, 2015
In contrast to B2C companies like Uber, Delivery Hero or Homejoy for which it was critical to get the unit economics right, scaling distribution is usually the toughest challenge for a SaaS startup after it has found product / market fit.
SaaStock
MARCH 20, 2019
Faraday optimizes every stage of the B2C revenue journey. As we wrote in our launch post about expanding SaaStock New York into SaaStock East Coast , our main aim is to foster a SaaS community that spans from Florida to Quebec.
ProfitWell
MARCH 18, 2019
Real News, Virtual Reality Matterport raises $48 mill , as the team expands further into the scope of capturing, creating, searching, and utilizing 3D imagery of interior and enclosed spaces in immersive real estate, design, insurance, and other B2C and B2B applications. Welcome, good people.
Inside Intercom
MAY 7, 2019
There are many B2C sectors where nearly 100% of business is driven by search e.g. care homes for the elderly: most of us end up looking for a facility for a loved one in a rush and turn to Google as our first port of call.
ProfitWell
FEBRUARY 20, 2019
Onboarding's Effect on Retention & WTP In the latest ProfitWell Report, our crew analyzed 500 software products in B2B and B2C and nearly 25k customers of those products to discover how a company's onboarding impacts customer willingness to pay and retention.
Neil Patel
JULY 9, 2019
Of the 483 companies, 159 of them were in the B2B space and 324 were B2C companies. The social web is huge. From Facebook to Pinterest , they all command billions of eyeballs per year. Which, of course, makes these channels too big to ignore.
Chargify
AUGUST 9, 2017
Some IoT companies are piggybacking off their B2C IoT success to create B2B opportunities and markets. It’s a great example of capitalizing on B2C success for a recurring B2B IoT offering!
OpenView Labs
APRIL 5, 2019
A user focus is already prevalent in B2C companies and has become essential in B2B. Product led growth (PLG) is a go-to-market strategy that relies on the product itself to drive acquisition, retention and expansion. However, PLG is not one-size-fits-all.
Tom Tunguz
MAY 4, 2017
which is a third of B2C at $27B. Five months into 2017 nine venture-backed technology companies have gone public compared to 14 in 2016. Four consumer companies and five enterprise companies have popped on average 29% since their IPO pricing. Only two, Carvana, an online used car dealer, and Netshoes, a Brazilian ecommerce company have traded down from their IPO pricing. The other seven have demonstrated the broad public investor demand for new offerings.
Totango
MARCH 26, 2019
The new customer-centered economy favors recurring revenue business models for B2B markets and partial ownership, or subscription models, for B2C ones. In the old days, growing your business was easy. Tell people about your business, get them in the store, sell them things, then look for more customers. But that was before the internet made it possible to deliver highly customized items. Now, drones can deliver items purchased on Amazon to your door.
Tom Tunguz
OCTOBER 28, 2014
B2C 32. The table above shows B2B customers are less satisfied and loyal than B2C customers. At some point, most startups will begin to measure their customers’ happiness. Customer satisfaction is an important predictor of loyalty and can foster fantastically efficient word-of-mouth growth. Many companies employ Net Promoter Score to quantify customer satisfaction. NPS measures the fraction of a customer base which are promoters and detractors of a company’s product.
Teamgate
JANUARY 14, 2019
PR works similar in both B2B and B2C. Big brands and B2C companies stand some better chances at pulling this off and using ‘bad PR’ to their advantage, but a lot of strategy and planning needs to go behind it.
Tom Tunguz
NOVEMBER 24, 2018
Long term quotas also might involve SPIFs (sales performance incentive funds) that incentivize different behaviors like upsells rather than new sales, or B2C customers vs B2B, or accelerators based on consistent quarterly performance that smooths bookings throughout the year. Your startup is just getting off the ground. You might have a few account executives and a sales leader in place; maybe some revenue and a handful of customers.
OpenView Labs
JULY 18, 2019
Signing up to a SaaS solution isn’t like a conventional B2C exchange — it has a lot more in common with a B2B arrangement, particularly when the cost veers towards the enterprise level. The advent of the SaaS model fundamentally changed how software companies approach customer service.
ChurnZero
JULY 12, 2019
The answers are normally quite homogenous in B2C (e.g. This is a guest blog post by Andy Mura, the Head of Marketing at Userlane. When you think of the reasons why churn happens , what immediately comes to mind?
SaaStr
MAY 28, 2019
Leslie Lee is the Senior Director of Customer Engagement at Atlassian and she spent the last 20 years doing B2B and B2C marketing. I think that figuring out a way to continually activate the people that are in your community is going to be very beneficial, not just for brands, but also B2C.
Tom Tunguz
JANUARY 26, 2014
A handful of B2D companies have coupled B2C efforts with the B2B strategy at launch. The addition of B2B go-to-market methods to a B2C company can be challenging. To truly change the world, B2D companies must use every tool at their disposal, both in the B2C toolkit as well as the B2B. (*) Disclosure: Redpoint are investors in these companies
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