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What is B2C Sales?

Predictable Revenue

Learn what makes business-to-consumer sales (B2C sales) distinct from B2B, how to maximize your B2C sales process, and make the most of industry trends. The post What is B2C Sales?

B2C 141
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Stealing B2C Black Friday tactics in the sales development world

Predictable Revenue

Jenell Riesner joins Collin Stewart on this episode of the Predictable Revenue podcast to discuss applying B2C Black Friday tactics to the sales development world. The post Stealing B2C Black Friday tactics in the sales development world appeared first on Predictable Revenue.

B2C 219
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How Layoffs in Startupland Differ Between B2B & B2C Companies

Tomasz Tunguz

In the last three years, B2C startups’ ratio of layoffs have dwarfed B2B layoffs. In 2020, B2C companies cut 8.8x B2B & B2C companies both downsize around 15% on average, with a 75th percentile of 30%.

B2C 78
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B2C Vs. B2B SaaS: Understanding the Difference

SaaS Metrics

Therein lies the difference between B2B and B2C SaaS companies. A common example of a B2C SaaS. The post B2C Vs. B2B SaaS: Understanding the Difference first appeared on SaaS Metrics. SaaS Operations B2B SaaS b2c saas business-to-business SaaS saas b2b vs b2cSoftware as a Service (SaaS) is a software distribution model in which applications are maintained by third-party vendors and provided to customers over the Internet.

B2C 43
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From B2C to Billions: How Vimeo Executed a B2B Pivot That Redefined Their Future with Vimeo CEO Anjali Sud

SaaStr

Vimeo CEO Anjali Sud shares how a pivot from targeting B2C creators to the B2B market put the company on the path to success. Every SaaS entrepreneur knows it can be difficult to execute a significant business pivot. Yet the reward may be worth it.

B2C 182
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The 7 Key Differences Between B2B and B2C Sales

CloseSaaS

B2B and B2C sales share some similarities, but they’re also very, very different. Discover 7 key differences and tips for succeeding wherever your career takes you. B2B Sales

B2C 52
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B2C Marketing Automation and 7 Most Powerful Software Tools

How To Buy Saas

B2C marketing automation stands for business-to-customer marketing, which refers to the marketing that deals with only individual customers instead of dealing with other various companies as customers. What is B2C marketing automation? Top B2C marketing automation software tools.

B2C 52
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How to Use eSports Marketing to Grow Your B2C Reach

Neil Patel

Why would a B2C business want to choose eSports marketing over another strategy? 6 B2C eSports Marketing Strategies to Try. Twenty years ago, I had no idea we would be talking about eSports marketing. eSports was somewhat of an underground industry coveted by the most loyal fans.

B2C 113
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Understanding the B2B Customer Journey and How It Differs from B2C

Totango

The B2B customer journey resembles the B2C experience in many ways, but there are also some important differences. In this article, we’ll look at the B2B vs. B2C customer journey to see what’s the same and what’s different. How journeys differ for B2B and B2C customers.

B2C 98
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Later’s Farhan Virji on adapting B2C support strategies for B2B teams

Intercom, Inc.

On the surface, B2B customer support issues might look quite different from those of B2C. But despite these differences, Farhan Virji , VP of Customer Happiness at Later , believes that there is actually quite a lot that B2B support teams can learn from their B2C colleagues.

B2C 113
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Closing the Gap Between B2B and B2C Sales Experiences

Sales Hacker

Join the conversation with sales leaders from Zoominfo, CloudShare, Seismic, Walnut, 6sense, and Sendoso to gain invaluable insight on how they suggest incorporating B2C digital experiences into B2B sales processes. The post Closing the Gap Between B2B and B2C Sales Experiences appeared first on Sales Hacker.

B2C 61
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GitLab’s Hila Qu on What B2B Companies Can Learn About Growth from B2C

OpenView Labs

Even just comparing the differences between how growth works for B2C versus B2B at a very high level, it’s easy to see that there are differences at each stage of the customer journey. . Despite these differences, there’s a lot B2B and B2C can learn from each other when it comes to growth. .

B2C 62
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How B2C companies are using live chat to drive sales and offer a personalized customer experience

Intercom, Inc.

The post How B2C companies are using live chat to drive sales and offer a personalized customer experience appeared first on Inside Intercom. For online businesses, customer experience is king. It can be pretty simple if you listen to what your customers want, which usually boils down to a personalized, quick and low friction experience. Channels like live chat and self-service are highly preferred when it comes to customers getting answers to their questions.

B2C 110
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No more B2B or B2C. Say hello to H2H: Human to Human.

DeepStream

Since the days of yore, our mother-tongue has been primarily derived from two dialects – the B2B or the B2C business model. As marketers, we’ve been trained to speak “business to business” (B2B) or “business to consumer” (B2C). There are 3 flavours – B2B, B2C and H2H.

B2C 73
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B2B vs B2C: How Should Your Sales Team Be Allocated to Maximize Success?

Tomasz Tunguz

If you're starting a SaaS company, should you prefer to sell to B2B or B2C companies? If you were to hazard a guess about the share of B2C vs B2B companies, what would it be? Across all US companies, B2B companies outnumber B2C companies 1.6:1. For every B2C company, there are 1.6

B2C 62
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Does a B2B Business Need a Different CRM Than a B2C Business?

Sales Hacker

B2B vs B2C CRMs — let’s break it down. Now, there are many companies out there that target both B2C and B2B, like Amazon, Yelp, or OpenTable. If you’re a company that serves both B2C and B2B, you might need both types of CRMs. How do B2C and B2B clients differ?

B2C 73
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How Top B2C Brands Embrace Product Led Growth

OpenView Labs

To be successful, B2B businesses need to think like B2C businesses and remember that their end user is an actual thinking, feeling human that expects a quality product and a personalized experience. This strategy is how some of the worlds hottest B2C brands, like Allbirds, Venmo and Bumble, to name a few, have become so successful. We’ve compiled a list of quotes from leaders at some of our favorite B2C brands to highlight why all B2B companies could (and should!)

B2C 40
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What is the Difference Between B2B vs B2C for Paid Social Media?

Neil Patel

While the terms B2B (business-to-business) and B2C (business-to-consumer) marketing may sound similar, they differ vastly in practice, especially when it comes to paid social media. What is B2C Paid Social Media? Conversely, B2C marketing means you’re marketing directly to a consumer.

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3 customer retention trends for B2C and B2B companies

BrightBack

B2C, B2B and hybrid companies do things differently. B2B and B2C companies have their own ideas. For B2C and hybrid companies, the market is far broader, so these organizations are focused on improving customer satisfaction through better customer support. It’s a reactive approach; B2C companies are least focused on customer education efforts. The major difference in how B2B and B2C companies execute these kind of offers is timing.

B2C 50
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Is it recommended to require the credit card details upfront during the signup? Based on your experience and B2C SaaS history, what would be the best strategy for an online app to grow?

SaaStr

Based on your experience and B2C SaaS history, what would be the best strategy for an online app to grow? I don’t like asking for the credit card upfront. What I see time and time again is a short-term boost to short-term metrics, at the cost of longer term revenue and brand building. 90% of the time, asking for a credit card immediately simply adds unnecessary friction to a sales process. It adds, best case, a pause or hesitation before using your product.

B2C 133
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B2C vs B2B Customer Success: Key Differences

SmartKarrot

There are basically two categories in which your business would fit – B2B and B2C. While in the B2C category, you would want to target your product to direct consumers. But, B2B customer success is much different from B2C and we are going to see exactly that in this article.

B2C 10
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What is a good SaaS Churn Rate?

SixteenVentures

Of course there are several factors to consider here, but in B2B SaaS where we’re looking for customer lifetimes of at least 36 months (and likely spending more than in B2C to acquire customers), this is clearly working against our goals. Is 5% a good monthly SaaS Churn Rate?

Churn 104
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10 Things That Aren’t Obvious About Partnering With Big Companies – Workday Ventures (Video + Transcript)

SaaStr

Blog Posts Fundraising International Expansion Metrics Role / Function SaaStr Events Videos b2b B2C CVCs Leighanne Levensaler saastr saastr annual saastr europa 2019 workday

B2C 130
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How EdPlace Uses Chargify To Manage Both B2B & B2C Offerings

Chargify

To be clear, EdPlace isn’t just a B2C business. The company has both a B2C product for parents and a B2B product for private tuition businesses (in the U.S. Whether utilizing the B2C or B2B product, the students’ experience is consistent across both products. Managing both B2B and B2C business models. EdPlace not only faced the pain points all subscription businesses do, but also had the added complications of managing both B2B and B2C product offerings.

B2C 40
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Top Five Highlights From Salesforce Connections 2019

CloudKettle

SaaS Sales and Marketing B2C Datorama GDPR Marketing Marketing automation Online Privacy Salesforce Salesforce Connections Salesforce Marketing CloudThis month the CloudKettle team attended Connections; one of the largest annual Salesforce events. Connections brought. The post Top Five Highlights From Salesforce Connections 2019 appeared first on CloudKettle.

B2C 53
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What is B2B sales?

Predictable Revenue

Learn what makes business to business sales (B2B sales) distinct from B2C, how to maximize your business sales process, and make the most of industry trends.

B2B 219
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What is the Customer Journey and Why Do You Need to Create One?

The Daily Egg

Nowadays all we seem to hear in B2B and B2C […]. Do you know what a customer journey is and why you need one? A customer journey is a story about understanding your users, how they behave while they visit your website, and what you can do to improve their trip, so they keep coming back.

B2C 282
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Dear SaaStr: I’m Moving to SaaS After Years in Consumer. What’s Different?

SaaStr

B2C folks are focused on users. B2C folks often never even talk to their users at all, other than a small subset of folks that work at the company. B2C folks can write off individual customer complaints unless in the aggregate they impact virality, usage, etc.

B2C 229
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6 Ways to Ensure Your SaaS Website Prioritizes User-Centricity

Inturact

With both B2C and B2B companies spending increasing amounts of money on SaaS apps annually, it’s only natural that entrepreneurs have become even more enthusiastic about the SaaS industry.

B2C 83
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The Risk of Reactive Customer Retention

Chargebee

And how are B2B and B2C retention strategies different, considering that the two have very different purchase drivers What does Netflix's Q2 '22 subscriber slide teach us about acting late?

B2C 64
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The Risk of Reactive Customer Retention

Chargebee

And how are B2B and B2C retention strategies different, considering that the two have very different purchase drivers What does Netflix's Q2 '22 subscriber slide teach us about acting late?

B2C 52
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Dear SaaStr: What Do You Look First In Your First VP of Product?

SaaStr

The reason I strongly recommend SaaS experience (from a successful but probably not BigCo experience) is the sheer volume of features and workflows and customer demands over B2C or freemium products, and other domains.

B2C 222
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Ecommerce Businesses Need Salesforce Commerce Cloud for Successful Operations

SaaS Metrics

This is made possible with the introduction of Salesforce Commerce Cloud, a new product for B2C (Business to customer) websites.

Cloud 52
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In Defense of Pay-as-You-Go

Andreessen Horowitz

The dominant business model across B2B and B2C fintech companies is pay-as-you-go (PAYG), in which companies earn revenue every time some activity occurs, such as the sale of a good or underwriting of a loan.

B2C 96
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Gartner: Public Cloud Spending to Rise 20% Next Year to $500 Billion, SaaS to $200 Billion

SaaStr

Some of your customers in B2C and that are startups may be under pressure and cutting back. Gartner, spending on SaaS: 2020: $120B 2021: $152B 2022: $177B 2023: $208B. Worry less about a few tweets, more about the opportunity ahead, and here right now.

Cloud 269
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5 Interesting Learnings from Duolingo at $360,000,000 in ARR

SaaStr

The core product is very B2C, but the upgrade to paid has very SMB B2B metrics, and 80% of the revenue is subscription based. While common in B2C, it’s interesting how big a deal this is for Duolingo.

B2C 248
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Dear SaaStr: Where Do You Draw the Line When Companies Ask for a Custom Feature?

SaaStr

Especially from VCs, B2C folks, and folks that have never sold bigger deals and into the enterprise. Apologies for the caps, but be careful taking advice from B2C and SMB folks. Q: Where do you draw the line when companies ask for customization for a SaaS product?

B2C 217
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The State of SaaS Marketing in 2022: Mutiny & SaaStr CMO Panel (Pod 575)

SaaStr

Varni weighed in from a different market perspective, particularly B2C. The economic climate has produced the perfect storm for B2C marketers, and it’s been several years in the making.

Marketing 200
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How ready is your business for usage-based billing?

Navint

In the B2C world, companies may be able to navigate this change through fixed fees and an “all-you-can-use” pricing structure.

B2C 83
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CLTV: Important. But Not the North Star Metric It Used To Be.

SaaStr

In B2C and high-churn environments, it’s indeed a critical metric. But in SaaS, in the earlier days, we inherited a lot of our lingo and metrics from B2C web services. Q: What is customer lifetime value, and why is it important? It might not be that important.

Metrics 188