No more B2B or B2C. Say hello to H2H: Human to Human.


Since the days of yore, our mother-tongue has been primarily derived from two dialects – the B2B or the B2C business model. As marketers, we’ve been trained to speak “business to business” (B2B) or “business to consumer” (B2C). There are 3 flavours – B2B, B2C and H2H.

B2C 73

B2B vs B2C: How Should Your Sales Team Be Allocated to Maximize Success?

Tomasz Tunguz

If you're starting a SaaS company, should you prefer to sell to B2B or B2C companies? If you were to hazard a guess about the share of B2C vs B2B companies, what would it be? Across all US companies, B2B companies outnumber B2C companies 1.6:1. For every B2C company, there are 1.6 Quick aside: some companies sell to both, but this analysis is a high level and defaults to the primary buyer, eg Google is B2C, Amazon is B2C, etc.

B2C 59

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

How Top B2C Brands Embrace Product Led Growth

OpenView Labs

To be successful, B2B businesses need to think like B2C businesses and remember that their end user is an actual thinking, feeling human that expects a quality product and a personalized experience. This strategy is how some of the worlds hottest B2C brands, like Allbirds, Venmo and Bumble, to name a few, have become so successful. We’ve compiled a list of quotes from leaders at some of our favorite B2C brands to highlight why all B2B companies could (and should!)

B2C 44

Is it recommended to require the credit card details upfront during the signup? Based on your experience and B2C SaaS history, what would be the best strategy for an online app to grow?


Based on your experience and B2C SaaS history, what would be the best strategy for an online app to grow? I don’t like asking for the credit card upfront. What I see time and time again is a short-term boost to short-term metrics, at the cost of longer term revenue and brand building. 90% of the time, asking for a credit card immediately simply adds unnecessary friction to a sales process. It adds, best case, a pause or hesitation before using your product.

B2C 159

3 customer retention trends for B2C and B2B companies


B2C, B2B and hybrid companies do things differently. B2B and B2C companies have their own ideas. For B2C and hybrid companies, the market is far broader, so these organizations are focused on improving customer satisfaction through better customer support. It’s a reactive approach; B2C companies are least focused on customer education efforts. The major difference in how B2B and B2C companies execute these kind of offers is timing.

B2C 50

How EdPlace Uses Chargify To Manage Both B2B & B2C Offerings


To be clear, EdPlace isn’t just a B2C business. The company has both a B2C product for parents and a B2B product for private tuition businesses (in the U.S. Whether utilizing the B2C or B2B product, the students’ experience is consistent across both products. Managing both B2B and B2C business models. EdPlace not only faced the pain points all subscription businesses do, but also had the added complications of managing both B2B and B2C product offerings.

B2C 42

B2B Payments: How They are Different from B2C and What’s Important


Business-to-Business (B2B) payments involve a similar transaction process to Business-to-Consumer (B2C) on the technical level in terms of the security and compliance that is necessary to transfer money from one entity to another to complete a transaction. But other aspects are different in terms of those involved compared to B2C payments. The post B2B Payments: How They are Different from B2C and What’s Important appeared first on WePay Blog.

B2C 40

10 Things That Aren’t Obvious About Partnering With Big Companies – Workday Ventures (Video + Transcript)


Blog Posts Fundraising International Expansion Metrics Role / Function SaaStr Events Videos b2b B2C CVCs Leighanne Levensaler saastr saastr annual saastr europa 2019 workdaySmall and large businesses are often seen as competitors, with small businesses owning a fierce mentality of proving themselves as a player in the game instead of an underdog. But what happens when these different sized businesses unite forces in strategic partnerships?

B2C 105

Top Five Highlights From Salesforce Connections 2019


SaaS Sales and Marketing B2C Datorama GDPR Marketing Marketing automation Online Privacy Salesforce Salesforce Connections Salesforce Marketing CloudThis month the CloudKettle team attended Connections; one of the largest annual Salesforce events. Connections brought. The post Top Five Highlights From Salesforce Connections 2019 appeared first on CloudKettle.

B2C 51

What is a good SaaS Churn Rate?

Customer Success-Driven Growth

Of course there are several factors to consider here, but in B2B SaaS where we’re looking for customer lifetimes of at least 36 months (and likely spending more than in B2C to acquire customers), this is clearly working against our goals. Now, while it’s not impossible to double your business in a year with such a high churn rate (this isn’t unheard of in the B2C world), it is hard. Is 5% a good monthly SaaS Churn Rate?

Churn 77

CLTV: Important. But Not the North Star Metric It Used To Be.


In B2C and high-churn environments, it’s indeed a critical metric. But in SaaS, in the earlier days, we inherited a lot of our lingo and metrics from B2C web services. But they need to be repurposed, because our B2C friends assume a lot higher churn and turnover, and much lower revenue per customer, than most B2B applications. Q: What is customer lifetime value, and why is it important? It might not be that important.

Campaign Attribution Models


B2C Marketing. Impulse purchases often play a role in B2C, resulting in a much shorter sales cycle, sometimes only minutes long. B2C marketing needs to reflect this fast-paced sale. B2C marketers often create simple messaging that is easy to digest and positioned in easily accessible places, such as in web banners and emails. Recommended Attribution Models for B2C.

B2C 171

Campaign Attribution Models


B2C Marketing. Impulse purchases often play a role in B2C, resulting in a much shorter sales cycle, sometimes only minutes long. B2C marketing needs to reflect this fast-paced sale. B2C marketers often create simple messaging that is easy to digest and positioned in easily accessible places, such as in web banners and emails. Recommended Attribution Models for B2C.

B2C 139

How eCommerce Brands Can Succeed with Influencer Marketing

Nimble - Sales

Ecommerce has evolved from an alternative to brick-and-mortar stores into a competitive landscape for B2B and B2C brands. Want to know an interesting fact? The global eCommerce market size is set to cross the $2 trillion mark in 2020. Booming opportunities mean a cut-throat ecosystem in which brands are constantly competing to provide the best […]. The post How eCommerce Brands Can Succeed with Influencer Marketing appeared first on Nimble Blog. Social Selling

B2C 77

7 “Easy” Ways to Increase Sales in One Quarter. Or Even Just One Month.


Pricing is not a science, even in B2C companies. My 7 top tips to increase sales quickly. Hire a great VP of Sales. Yes, I am a broken record here. But I’ve seen it 100+ times.

Sales 246

Every Marketing Initiative, Every Channel … Plateaus. Plan for It.


Perhaps this isn’t true as much in B2C. If TikTok really spent ~$1 billion in ads (per Wall Street Journal ) to become a dominant social network, then clearly the limits are high in B2C. Once you hit Initial Traction in SaaS, say that first $1m-$1.5m in ARR, you’ll finally find something that works. One channel, often. E.g., partnerships. Or Facebook ads. Or an app store. Or a specific outbound strategy. Or blogging, or podcasting, or something. Or paid webinars.

3 Mistakes SaaS Companies Make When Defining Buyer Personas


For a simple product sold B2C, maybe. If you want to sell your SaaS product, you need to understand your buyers. If you want to understand your buyers, you need to develop buyer personas. Simple, right? But for you, a unique software-as-a-service business, selling B2B? Not quite. Today, we're looking at the 3 biggest oversights SaaS companies make when defining their buyer personas - and showing you how to avoid making the same mistakes

B2C 42

Effective Tips for Generating Free B2B Leads from LinkedIn

Nimble - Sales

While generalized approaches are a norm in Business-to-Consumer (B2C) marketing, it can be disastrous in the B2B arena. Business-to-Business (B2B) marketing relies on you tailoring your efforts depending on your client. However, constantly tailoring your marketing efforts and materials to fit each client’s needs can be time-consuming, and expensive. Thankfully, there’s an easy solution that […].

B2C 55

Don’t Make Anyone “Head of Sales/Marketing/Engineering/Whatever” in SaaS. At Least, Not For Too Long.


In B2C, it may make sense to have a lot of “Heads of This” and “Heads of That” If you have matrix-type teams, and a lot of individual contributors who are hyper-productive. A little while back, I gave a great SaaS Founder CEO a Gift. A real gift.

The risk of reactive customer retention


In our recent webinar on customer retention trends , Brightback CEO Guy Marion and Crazy Egg General Manager Suneet Bhatt talked retention tactics, and how retention strategy looks different for B2B, B2C and hybrid companies. Guy and Suneet discussed the drivers behind B2C and B2B purchases, and why understanding these elements can help improve retention. B2C purchase drivers. The latest Netflix news isn’t about programming.

B2C 57

How Developer Marketing Parallels Consumer Marketing

Tomasz Tunguz

On the surface, B2B and B2C marketing may seem to be worlds apart. Community alienation occurs in B2D companies just as frequently as B2C companies. B2D and B2C marketing share many similarities. As open-source and developer-led companies become increasingly visible, important, and massive, we should draw the parallel between developer marketing and consumer marketing. They are much closer than it might seem. First, developer marketing is influencer and brand-driven.

3 SaaS Essentials


There isn’t a definitive feature set that guarantees success, there are however some fundamentals that appeal to both B2B and B2C buyers, regardless of cost and target market. A significant number of elements combine to create a great SaaS solution. Before drilling down into specifics, advanced features and key differentiators it is important your solution. The post 3 SaaS Essentials appeared first on Saastronauts | The Dedicated SaaS Job Site. Product SaaS Strategy

B2C 53

Taking a $4B Company from Consumer to B2B with Pluralsight (Video + Transcript)


We all know and could name several successful B2C and B2B companies. This is when we discovered our B2C customer, individual learners all over the world who were willing to pay us a small amount every month to get access to a new future, to get access to the skills that they would need to go develop a new career for themselves and a new future for the businesses where they worked. We saw the momentum increase, and we were nailing that B2C customer.

B2B 114

Big Companies Don’t Churn. They Quit You.


“Churn” is a term we all use in SaaS as a core metric, but its roots, as near as I remember and can tell, come from our B2C colleagues.

Churn 270

Exploring Two Underappreciated MRR Growth Levers

Chart Mogul

When I took my first assignment as a Head of Growth a couple of years ago at a B2C company that I co-founded, I struggled with where to start? New Business MRR is the easiest to answer for as this is usually owned by the Head of Sales or — in a B2C business — the Head of Marketing. .

B2C 81

How, When and Why to Launch a Second Product: A Deep Dive with Dharmesh Shah, CTO Hubspot


Outside of B2C, you probably need one. We caught up with one of the SaaStr community’s favorite speakers, Dharmesh Shah CTO and co-founder of Hubspot on lessons learnings launching a second product. Hubspot recently expanded its Sales products and the learnings were top of mind. The A+ session is above but a few top learnings: Expanding Your Product-Line: Overcoming Your Own Success.

B2C 163

Rajat Bhargava on Giving First for a B2B company


How B2C companies can Give First is another question. What Give First does and doesn’t mean for B2C: “In a B2B situation there’s not this monetization of data in the same way as there is on the consumer side. Why does Rajat Bhargava, co-founder and CEO of JumpCloud, keep starting businesses? How does JumpCloud, a B2B company, Give First? What does their 30 years of friendship mean to Rajat and Give First co-host Brad Feld? Listen for answers to these questions—and more. .

B2B 101

5 Reasons Why You Should Add a CRM to Microsoft Outlook

Nimble - Sales

Despite the proliferation of social media, email marketing remains one of the most powerful sales and marketing tools for B2B and B2C organizations. Microsoft Outlook is an email category leader, with than 400 million people using Microsoft Outlook to communicate with customers and prospective buyers. But don’t be fooled into thinking that an email client, […]. The post 5 Reasons Why You Should Add a CRM to Microsoft Outlook appeared first on Nimble Blog. CRM Sales

B2C 52

The Silent, Lurking Churn: Activation Rates Less Than 90%


While B2C can be different, for a B2B app, why should it be less? It took me a little while to see activation rates as literally one of the 3-4 most important metrics in SaaS, but it probably is. I started to track activation rates at a lot of start-ups I work with, and I saw numbers that shocked me. I often say 60% or so activation rates 30 days in. Think about that.

Churn 171

5 Email Marketing Tips to Improve Customer Retention


Email marketing generated the highest ROI for B2C companies in 2014; 91% of Americans report liking…. Research has shown that when it comes to customer engagement, email still reigns supreme. The post 5 Email Marketing Tips to Improve Customer Retention appeared first on ReSci. Uncategorized Customer Retention email marketing tips

B2C 40

15+ of The Top Sales & Marketing Mistakes SaaS Startups Make


Hiring a B2C marketer for SaaS. A little while back we put together some of the top sales & marketing mistakes SaaS companies and founders make, especially in the early days. I thought it would be worth a quick update of the post. We’ve all made many of these mistakes ourselves, myself included ?? I’m even making a few myself again. But if you see yourself making any of the mistakes below, it’s fairly easy to make a course correction. Just do it! It will help.

The subscription sales guide: how to sell subscriptions (B2B/B2C)


We’ll talk through the importance of audience targeting, the kinds of resources that are helpful, and the ways to differentiate between B2C and B2C sales. The most important distinction you can make between different customers is whether your company is selling to individual customers (B2C) or to businesses (B2B). B2C subscription sales. When you sell subscriptions in the B2C market, it’s important to forge strong connections with your customers. B2C pricing.

B2C 40

Marketing B2B: O Que é, As 10 Estratégias Mais Usadas e Exemplos

Neil Patel

Diferenças entre B2B e B2C. É diferente de quando uma empresa vende para o consumidor final, processo que se denomina B2C (business-to-consumer). Marketing B2B e B2C: 10 diferenças entre os dois. Agora que tal descobrir os principais fatores que diferenciam o marketing B2B do B2C? O mercado B2C é aquele que abrange todos os consumidores finais. Além disso, a confiança em relação à empresa que venda também geralmente deve ser maior do que no mercado B2C.

B2C 72

What are the biggest mistakes first-time startup founders make, and how can they be avoided?


Yes, some B2C and even some B2B products do experience magic virality and magic growth hacking. Here’s my list in SaaS: Being reluctant to go up-market. Not everyone should go up-market. But if you have a bunch of $5 a month customers, and then a few offer to pay you $500 a month, at least seriously consider it. Even if you don’t like sales, or big companies, or whatever. A bit more here: Why There Is a 50/50 Chance You’ll Tilt Upmarket in SaaS | SaaStr. Not hiring a good enough CTO.

Why was WeWork such a huge flop?


This is starting to work: In a lot of these seemingly crazy B2C bets, since the Web 1.0 Q: Why was WeWork such a huge flop? It’s easy to be a critic. But WeWork’s big “flop” really came from just 1 factor … it ran out of investors that bought into its dream. The bear case is/was easy : WeWork was burning more cash than it brought in in revenue: Crazy self-dealing with CEO, and lack of any seeming controls. Potentially way over-paying for some properties.

B2C 110

Growing Product and Engineering Orgs from Zero to IPO with Twitter and Redpoint Ventures


Nick has vast experience when it comes to B2B and B2C, which is why we asked them to share their best tips for growing product and engineering orgs from 0 to IPO.

Be Careful Hiring “Dualies” — Folks That Are a VP of More Than One Thing


Game Developers / Folks That Have Only Done B2C. A VP of Sales and Success A VP of Sales and Marketing A VP of Sales and Anything Else. Is usually not really a VP of Sales. — Jason BeKind Lemkin (@jasonlk) October 9, 2020. I don’t know about you, but I’ve had to recruit a lot of types of folks over the years where my domain knowledge was limited. I’ve had to recruit Ph.Ds. from various domains including particle physics.

B2C 156

How is CAC changing over time?


CAC is up across the board for both B2B and B2C companies due to competition and everyone and their mother having ebooks, paid ads, and most aspects of all the common marketing channels. While B2B CAC is slightly higher, both B2B and B2C are up roughly 60% compared to five years ago. For instance, more niche B2C companies, like technical media and specialized subscription ecommerce companies are seeing CAC only up 25 to 30% compared to 5 years ago.

B2C 53

Customer care in a crisis: How support teams are navigating shifts in volume, wait times, and CSAT

Inside Intercom

” To find out, we surveyed 400 support managers, directors, and executives across both B2B and B2C and affected industries like media, healthcare, and technology. According to our research, 54% of B2B support teams are seeing increased volume, along with 45% of B2C support teams. The majority of B2B and B2C support teams – 54% and 61%, respectively – have taken this approach. For B2C teams, customer satisfaction is taking a hit.

B2C 68

It’s All About the Network


I’m not a B2C person. “Every opportunity I’ve gotten in my life has been provided by a network,” said Sky Kelley, Founder and CEO of Avisare. She values them so highly that her own company, Avisare, is itself a network, connecting small business owners with government contracts, and building diversity and inclusion into the process.