SaaS Metrics

JUNE 18, 2023

Read more The post B2B and B2C SaaS Marketing Techniques first appeared on SaaS Metrics. These apps are cloud-based and used in almost every sector in modern economies today. Even if someone has never heard of the acronym SaaS, they will probably be.

B2C 52

B2C SaaS B2B Marketing 52

SaaStr

JANUARY 19, 2022

Vimeo CEO Anjali Sud shares how a pivot from targeting B2C creators to the B2B market put the company on the path to success. Every SaaS entrepreneur knows it can be difficult to execute a significant business pivot. Yet the reward may be worth it. Read on for advice and lessons Vimeo learned along the way. Why the Shift to B2B?

B2C 210

B2C B2B Enterprise SaaS 210

Totango

MARCH 16, 2021

The B2B customer journey resembles the B2C experience in many ways, but there are also some important differences. In this article, we’ll look at the B2B vs. B2C customer journey to see what’s the same and what’s different. How journeys differ for B2B and B2C customers. B2B vs. B2C Customer Journeys: Comparisons and Contrasts.

B2C 117

B2C B2B Retention SaaS 117

Intercom, Inc.

MARCH 11, 2021

On the surface, B2B customer support issues might look quite different from those of B2C. But despite these differences, Farhan Virji , VP of Customer Happiness at Later , believes that there is actually quite a lot that B2B support teams can learn from their B2C colleagues. 3 B2C support trends and lessons learned.

B2C 118

B2C B2B Scale Strategy 118

Sales Hacker

JUNE 3, 2021

B2B vs B2C CRMs — let’s break it down. Now, there are many companies out there that target both B2C and B2B, like Amazon, Yelp, or OpenTable. If you’re a company that serves both B2C and B2B, you might need both types of CRMs. Can you use the same CRM software for B2C and B2B purposes? Marketing vs. sales.

B2C 91

B2C B2B Business Payment Features 91

Sales Hacker

OCTOBER 11, 2021

Join the conversation with sales leaders from Zoominfo, CloudShare, Seismic, Walnut, 6sense, and Sendoso to gain invaluable insight on how they suggest incorporating B2C digital experiences into B2B sales processes. The post Closing the Gap Between B2B and B2C Sales Experiences appeared first on Sales Hacker.

B2C 75

B2C B2B Sales Management 75

How To Buy Saas

MAY 26, 2022

B2C marketing automation stands for business-to-customer marketing, which refers to the marketing that deals with only individual customers instead of dealing with other various companies as customers. B2C marketing not only promotes its products and services, it rather invokes a strong sense of emotional feedback from the customers.

B2C 52

B2C Software Review Scale Software 52

CloseSaaS

AUGUST 18, 2022

B2B and B2C sales share some similarities, but they’re also very, very different. Discover 7 key differences and tips for succeeding wherever your career takes you.

B2C 52

B2C B2B Sales 52

Neil Patel

JULY 27, 2021

Why would a B2C business want to choose eSports marketing over another strategy? 6 B2C eSports Marketing Strategies to Try. Now, you have businesses from all niches, including Mercedes and Coca-Cola, wanting to get in on the action. Is it the right fit for your business? It might be. Why eSports Marketing? How do you use it?

B2C 144

B2C Marketing Advertising Branding 144

OpenView Labs

OCTOBER 5, 2021

Even just comparing the differences between how growth works for B2C versus B2B at a very high level, it’s easy to see that there are differences at each stage of the customer journey. . Despite these differences, there’s a lot B2B and B2C can learn from each other when it comes to growth. . Defining Growth . Acquisition.

B2C 65

B2C B2B Retention Acquisition 65

SaaS Metrics

MAY 6, 2021

Therein lies the difference between B2B and B2C SaaS companies. A common example of a B2C SaaS. The post B2C Vs. B2B SaaS: Understanding the Difference first appeared on SaaS Metrics. SaaS customers are mostly companies and sometimes end-users of applications.

B2C 45

B2C SaaS B2B Metrics 45

SaaStr

JULY 11, 2021

B2C folks are focused on users. B2C folks often never even talk to their users at all, other than a small subset of folks that work at the company. B2C folks can write off individual customer complaints unless in the aggregate they impact virality, usage, etc. I know this doesn’t sound profound, but it is. All the time.

SaaS 265

SaaS B2C Revenue Metrics 265

Predictable Revenue

JULY 11, 2022

Learn what makes business to business sales (B2B sales) distinct from B2C, how to maximize your business sales process, and make the most of industry trends. The post What is B2B sales? appeared first on Predictable Revenue.

B2B 264

B2B Sales B2C Revenue 264

DeepStream

JULY 27, 2020

Since the days of yore, our mother-tongue has been primarily derived from two dialects – the B2B or the B2C business model. As marketers, we’ve been trained to speak “business to business” (B2B) or “business to consumer” (B2C). There are 3 flavours – B2B, B2C and H2H. Communication is like water. Ice or ice-cream?

B2C 84

B2C B2B Marketplace as a Service Business Model 84

BrightBack

JUNE 13, 2019

B2C, B2B and hybrid companies do things differently. B2B and B2C companies have their own ideas. For B2C and hybrid companies, the market is far broader, so these organizations are focused on improving customer satisfaction through better customer support. We published the results of our Customer Retention Survey.

B2C 56

B2C Retention B2B Trends 56

The Daily Egg

JUNE 29, 2021

Nowadays all we seem to hear in B2B and B2C […]. A customer journey is a story about understanding your users, how they behave while they visit your website, and what you can do to improve their trip, so they keep coming back. The post What is the Customer Journey and Why Do You Need to Create One? appeared first on The Daily Egg.

B2C 362

B2C B2B 362

ProfitWell

JANUARY 2, 2020

We’ll talk through the importance of audience targeting, the kinds of resources that are helpful, and the ways to differentiate between B2C and B2C sales. The most important distinction you can make between different customers is whether your company is selling to individual customers (B2C) or to businesses (B2B). B2C pricing.

B2C 52

B2C Subscription Payment Features B2B 52

SaaStr

SEPTEMBER 28, 2022

The reason I strongly recommend SaaS experience (from a successful but probably not BigCo experience) is the sheer volume of features and workflows and customer demands over B2C or freemium products, and other domains. I wish they could make the jump, the B2C folks, because they make prettier, easier-to-use products.

Sales Hiring 264

Sales Hiring SaaS B2C B2B 264

OpenView Labs

JULY 11, 2019

To be successful, B2B businesses need to think like B2C businesses and remember that their end user is an actual thinking, feeling human that expects a quality product and a personalized experience. This strategy is how some of the worlds hottest B2C brands, like Allbirds, Venmo and Bumble, to name a few, have become so successful.

B2C 40

B2C Branding B2B Retention 40

Sales Hacker

SEPTEMBER 26, 2023

What you will learn The power of influencer marketing Leveraging B2C strategies for B2B companies Maintaining authenticity across all business plays The importance of building strong relationships in business How to keep your team motivated when momentum takes a hit Highlights (6:33) Influencer marketing in B2B (8:34) Tactics and strategies that B2B (..)

B2C 104

B2C B2B Compensation Acquisition 104

SaaStr

JULY 22, 2022

Varni weighed in from a different market perspective, particularly B2C. The economic climate has produced the perfect storm for B2C marketers, and it’s been several years in the making. From inflation to the COVID-19 pandemic to increasing regulations around critical ad channels, the challenges have been sizable for the B2C market.

SaaS 229

SaaS Scale B2C Marketing 229

SaaStr

NOVEMBER 2, 2022

The core product is very B2C, but the upgrade to paid has very SMB B2B metrics, and 80% of the revenue is subscription based. While common in B2C, it’s interesting how big a deal this is for Duolingo. So it’s doing what Wall Street wants today. But is Duolingo SaaS? Well, it’s SaaS-ish.

Scale 301

Scale SaaS B2C SMB 301

SaaStr

MAY 28, 2022

Some of your customers in B2C and that are startups may be under pressure and cutting back. That’s a lot. That’s a lot. It means another , additional $20+ Billion spent on SaaS apps next year alone. Times are a bit turbulent. But overall — things are still growing like crazy in SaaS and Cloud.

SaaS 345

SaaS Cloud B2C Startup 345

Tom Tunguz

MAY 24, 2023

Now, cloud companies, major B2B & B2C software companies’ appetite for GPUs has put the Data Center segment on a hypergrowth trajectory. Then gamers, at home during Covid, frenzy-fed for newer GPUs to render beautiful games. Since then, revenue has plateaued because gaming revenue halved. AI has replaced that demand.

Machine Learning 259

Machine Learning Artificial Inteligence B2C Revenue 259

SaaStr

JUNE 29, 2023

That 50% of the top YC companies of all time by revenue are B2B/SaaS: Yes, B2C companies still often get more attention. It’s about putting real points up on the board, and after that, real profits. So when sliced by revenue, what can we learn? But revenues? 50% of YC’s top companies by revenues are B2B, vs. 22% that are consumer.

SaaS 221

SaaS B2B B2C Revenue 221

SaaStr

FEBRUARY 28, 2022

Especially from VCs, B2C folks, and folks that have never sold bigger deals and into the enterprise. Apologies for the caps, but be careful taking advice from B2C and SMB folks. Q: Where do you draw the line when companies ask for customization for a SaaS product? I feel this is perhaps the point founders get the worst advice of all.

B2C 253

B2C SaaS SMB Enterprise 253

SaaStr

MAY 1, 2021

Zhao says, “Our business model is B2B SaaS, but our sales motion is similar to a consumer-like company…there’s a lot of B2C elements to it.”. Zhao furthers his point by emphasizing that: “This B2C plus B2B motion gives us a lot of sales efficiency. When it comes to creating an enterprise pipeline, Notion takes a unique approach.

SaaS 240

SaaS Enterprise Scale B2C 240

SaaStr

JULY 21, 2019

Based on your experience and B2C SaaS history, what would be the best strategy for an online app to grow? Not if you want the whole world to love, and use, your product. View original question on quora. The post Is it recommended to require the credit card details upfront during the signup? appeared first on SaaStr.

B2C 139

B2C SaaS Metrics Strategy 139

SaaStr

JUNE 3, 2021

This isn’t B2C and virality won’t accelerate the process. True in B2C too of course. The top 5, with links to the related posts: It may well take 24 months to get to true product-market fit and Initial Traction. If you budget any less, you probably will fail. You have to hire so many functions in SaaS?—?VPS,

Part-Time VPE 281

Part-Time VPE SaaS VPCs (Virtual Private Cloud) B2C 281

SaaStr

JULY 27, 2022

Secret 5: Build a B2C Rather Than a B2B Marketing Engine. When considering B2B versus B2C tactics, B2B is more about relationship building with longer sales cycles, while B2C leans toward building awareness and supporting independent buyer journeys. On the contrary, simple pricing attracts more self-serve business. .

SMB 194

SMB Sales Hiring Scale B2C 194

Intercom, Inc.

DECEMBER 11, 2018

The post How B2C companies are using live chat to drive sales and offer a personalized customer experience appeared first on Inside Intercom. This enables our support team to tackle higher priority issues like answering questions from potential customers who are ready to buy.

Scale 126

Scale B2C Sales Subscription 126

SaaStr

SEPTEMBER 26, 2023

Instacart also IPO’d the same week, and while not SaaS, is one of the more impressive B2C scale-ups out there. It’s dependant on Shopify, and growth in some of its core customer segments have slowed as it’s dominated those markets. But other than that, it’s just about as good as it gets.

SaaS 156

SaaS Marketing B2C Scaling 156

SaaStr

JUNE 11, 2020

In B2C and high-churn environments, it’s indeed a critical metric. But in SaaS, in the earlier days, we inherited a lot of our lingo and metrics from B2C web services. But they need to be repurposed, because our B2C friends assume a lot higher churn and turnover, and much lower revenue per customer, than most B2B applications.

Metrics 204

Metrics Customer Lifetime Value Churn B2C 204

SaaStr

NOVEMBER 6, 2022

A while back I was having a discussion, not quite a debate, but a discourse with an extremely smart VC — far smarter than me — who was relatively new to SaaS, having spent more time in B2C. Like a lot of folks tip-toeing from B2C to SaaS, his first stop was in freemium. Like Canva, Zoom or Slack.

Business 267

Business SaaS SMB B2C 267

SaaStr

MAY 19, 2022

Focus on B2B and B2C. Most companies are either B2B companies or B2C companies, but 1Password bridges the gap between the two successfully. When you target both B2B and B2C simultaneously, it is important to understand the revenue split and the interdependence of both on each other. Target B2B and B2C both by focusing on people.

Development Team Review 242

Development Team Review B2C B2B Compensation 242

Chargify

MARCH 6, 2018

To be clear, EdPlace isn’t just a B2C business. The company has both a B2C product for parents and a B2B product for private tuition businesses (in the U.S. Whether utilizing the B2C or B2B product, the students’ experience is consistent across both products. Managing both B2B and B2C business models. EdPlace, 2018.

B2C 40

B2C B2B Merchant Services Payments 40

Tom Tunguz

NOVEMBER 8, 2020

On the surface, B2B and B2C marketing may seem to be worlds apart. Community alienation occurs in B2D companies just as frequently as B2C companies. B2D and B2C marketing share many similarities. They are much closer than it might seem. First, developer marketing is influencer and brand-driven. Same for B2D.

Marketing 210

Marketing Development B2C B2B 210