What Works for Content Marketing in 2019 (and Beyond)?

Chart Mogul

Content marketing is becoming harder. We asked Sujan Patel to walk us through the content marketing trends that will help you succeed in the rest of 2019. Sujan is a partner at Ramp Ventures and has over 14 years of marketing experience.

SaaS Content Marketing: What’s Really Working In 2019 [DATA]

Ryan Berg

What’s really working in SaaS content marketing in 2019? I wanted to go beyond best practices, and look at how the fastest growing SaaS companies are using content right now. I analyzed 15,729 pieces of content from the fastest growing SaaS start-ups and uncovered: The 12 most common content types, and which types generated the most backlinks (there was a pretty big gap here, with the most linked. Case study Content marketing SEO

Ubersuggest 4.0: The Ultimate Content Marketing Tool

Neil Patel

For that reason, I decided to update Ubersuggest because I wanted to show you what kind of content to create and even how to promote it. Content ideas. The way you rank for a keyword is by creating content around it. My favorite part about the content ideas report.

Why opinions aren’t optional in content marketing

Inside Intercom

There’s a stat that should strike fear in the heart of every marketer, but particularly those involved in publishing content. For content marketers, that’s a staggering amount of digital noise that you’re struggling to break through to be heard.

7 Biggest Trends in Content Marketing You Shouldn’t Ignore in 2019

Incredo

In digital marketing, content dominates and acts as the main selling point. Content is king in the digital world as we can't do without it. But content marketing requires proper planning, after which it will be able to provide the desired results. Other

Top 7 Biggest Content Marketing Mistakes

Inturact

You know that content is king for creating a loyal and engaged customer base. But businesses sometimes find that content marketing is just as challenging as marketing the product that the content is designed to sell.

17 Charts That Show Where Content Marketing is Heading

Neil Patel

I started content marketing in the early days. Similarly, when I first started with content marketing, there were less than 30 million blogs that existed and now there are over a billion. We are at a point where you already know you need to leverage content marketing.

How Content Marketing Can Help Increase Hourly Rate of Your Custom Software Company

Kraftblick

With the correct approach to content marketing, you can get more leads as well as increase prices for your services. In this article, we explain what custom software companies can do to make their content marketing efforts bring better clients (the ones with bigger wallets).

SaaS Content Marketing Best Practices

Inturact

I know, you’re wondering what on earth composting has to do with content marketing, much less SaaS marketing, but bear with me. Are you seeing the connection to content marketing yet? Content Marketing SaaS Marketing

Good content marketing requires good content

Practical Advice on SaaS marketing

Content marketing isn't just a good idea. When it's done well, content marketing can boost visibility, enhance credibility, and generate inbound leads. There's a reason it's sometimes called "inbound marketing." customer acquisition lead generation SaaS marketing

10 Content Marketing Mistakes You Must Avoid

Backlinkfy

Content marketing is a method of reaching prospective clients and spreading information about products and services a business offers. There are different techniques of content marketing followed by content marketers. Productivity Marketing

How to Get Personal with Content Marketing without Being Creepy

Inturact

You don't need to write special content catering to various demographics and interests. From there, you can start targeting your posts to their idiosyncratic content consumption habits. Here's how to thread the needle between custom-tailored content and creepy intrusiveness.

17 Companies that Are Actually Getting SaaS Content Marketing Right

Inturact

The SaaS Marketing Journey -- that arduous road that sees newcomers to your business become active promoters of the products you offer -- is a complicated beast, to be sure. In fact, a number of companies have wisely leveraged SaaS content marketing to gain customers and boost awareness.

Incredo Soars to the Top of Clutch’s Ranking of Content Marketing Agencies 2019

Incredo

Simply having a website or a digital marketing strategy will no longer cut it. Online competition between firms is on the rise and your marketing efforts should reflect that. SaaS Development SaaS Marketing Strategy

How to Build an Effective B2B Content Marketing Strategy

The Marketing & Growth Hacking Publication

That’s why content marketing is still one of the most effective ways for B2B companies to drive traffic and generate leads. Are your B2B content marketing strategies effective enough? In this post, we’ll look at: What B2B content marketing is.

6 Great Steps To Effective Content Marketing for Startups

Backlinkfy

Whatever the situation, startups, or small businesses in general, can really maximize returns with a smart approach to marketing. These six tactics to content marketing can go a long way to seriously enhancing the value of your business. Marketing

Your Content Marketing Business Model … The Choices You Have!

The Marketing & Growth Hacking Publication

Your Content Marketing Business Model … The Choices You Have! Content Marketing Business Models are often misunderstood to be either Content Marketing strategy plans or Content Creation plans. and your Content Marketing as a whole?—?becomes

Why blogging is key to your content marketing strategy

The Marketing & Growth Hacking Publication

Can we all agree that content marketing is getting a bit out of control? At last count, a Google search of “types of formats of content marketing” yielded upwards of 105 types of content. Google likes blogging as a content marketing strategy (it’s true).

How can you explain Content Marketing to a 5-year-old?

The Marketing & Growth Hacking Publication

Leonardo da Vinci You don’t even need to be a 5-year-old to not understand what content marketing really entails. It certainly is a vast and complex branch of marketing. But it is one that has been around for as long as marketing itself. That is content marketing.

Content Marketing Definitions: 15 Smart, Thought-Provoking Angles!

The Marketing & Growth Hacking Publication

Here are Content Marketing Definitions from 15 different thought leaders coming at the subject from their different angles. But see how they all focus on “how content marketing can serve your business goals”. What is content marketing all about?

Sales Hacker is Seeking a Full-Time Content Marketing Manager

Sales Hacker

We’re searching for a whip-smart, energetic, and extremely organized Content Marketing Manager to join our team and fill a crucial gap in our growing team. You will have access to a robust suite of digital marketing tools.

The Best Content Marketers in the World

Tom Tunguz

I once asked a VP of Marketing at a top SaaS company how she thought of content programming. What is the right type of content to create? She replied with a brilliant little insight, “I look at way the best content marketers in the world do it. The length of the shows, their cadence, and their content all match the persona. Today, Netflix has developed even more sophisticated means of matching content to personas.

Turn Your SaaS Leads From "Free" to "Customer" with Content Marketing

Inturact

SaaS Leads Content Marketing SaaS Content MarketingYou’ve already gotten your prospects aware of your product and committed to a free trial. Now it should just be a matter of time before they become paying customers, right?

Why I Often Tell SaaS Start-ups Not To Invest In Content Marketing

SaaS Growth Strategy

By Geoff Roberts Between the customers that I work with at Outseta and the consulting work that I do at SaaS Growth Strategy, I'm talking to early stage SaaS companies about their go-to-market strategy all day, every day. But everybody invests in content marketing!

Why your content marketing should be like a rock concert

Aaron Beashel

It was during one of the songs I don’t know that I realized content marketing is kind of like a rock concert. Let’s dig in to find out: You can’t always create epic content. I think one of the most over-used lines in content marketing is ‘create great content’.

101 Content Marketing for Start-Ups

The Marketing & Growth Hacking Publication

But the one point they all failed was about their content marketing strategy. While some of you might think I state the obvious here, keep in mind that some entrepreneurs are business people, but not marketing people. A website alone is not enough Gotta have content.

6 Content Marketing Tools To Take Your Game To The Next Level

The Marketing & Growth Hacking Publication

Credit to PEXELS Content marketing strategy can make or break you, but it’s often not enough. Truth is a Content Marketer is sometimes as good as the tools they use. Content ideas from top performing content of other sites.

The Best Analytics Tool for SaaS Content Marketing? I finally found it.

Upscope

As a content marketer, what do I want answers for? Google analytics is free but it's not giving me the answers I want quickly and cleanly. By chance, I came across Oribi. They got it right guys. THEY GOT IT RIGHT.

Content Marketing KPI’s: The 5 BIG Metrics that Indicate Content Success

The Marketing & Growth Hacking Publication

Tracking your content marketing performance isn’t as easy as simply measuring your ROI. By its very nature, content marketing demands time, effort and consistency. If you’re creating and publishing content (btw: every business should be doing this anyway!)

The Compounding Returns of Content Marketing

Tom Tunguz

A few listeners to the podcast picked a line from that podcast that I think is a really important point for content marketing. I said, “Content is one of the few forms of marketing that has a compounding return.” ” Like a bank account that starts out small and earns incremental gains, but over time becomes quite large, content marketing efforts require consistent investment but ultimately can yield enormous results.

Can content marketing increase your website’s conversion rate?

Net-Results

If you’re talking about converting visitors into customers, then yes, content can increase your conversion rate. The post Can content marketing increase your website’s conversion rate? appeared first on Net-Results Marketing Automation. Quora Answers Marketing Automation SoftwareWhen talking about conversion rate it’s important to define what exactly you’re converting.

Online Marketing Steps You Can Take to Make Your Small Business Stand Out

The Daily Egg

Content, brand stories, and social media have been dominating marketing conversations for years now. Big brands are creating whole platforms of content that may or may not even feature their products. Content Marketing content marketing Email small business

How to use behavioural psychology to improve your content marketing

Aaron Beashel

I am a big fan of the Content Marketing being done by the guys over at Buffer. I think they create some great content and I have personally learnt a lot from them about happiness, productivity and other topics. Recently however, I was looking at their Open Blog and in particular the Content Marketing Report for April and found some of the statistics quite interesting. All marketers are in the business of changing behaviour.

6 Effective Ways To Drive Sales With Social Media In 2019

The Daily Egg

Social Media content marketing ecommerce retail Social Media AdvertisingIt goes without saying that social media is a very powerful tool that every business and entrepreneur should use to their advantage.

Using Chat in Content Marketing - Observations Several Months In

Tom Tunguz

Most notably, comments meaningfully changed readers’ perceptions of the content they read, even if the comments are not sound. I hope to use that data to reach out to founders of startups and also to optimize content over time. I imagine SaaS startups prefer chat to commenting in their content marketing efforts because the startup can exert tighter control over the prospect’s experience compared to a commenting platform.

How to manage and run a content marketing machine for your B2B SaaS company

Aaron Beashel

Content marketing can be an incredibly successful approach to customer acquisition for B2B SaaS companies. However, I’ve found there is a lot less content around how to actually execute content marketing on a day to day basis. Growth per content type.

5 reasons to ditch the PDF eBook from your content marketing

Aaron Beashel

The PDF eBook has been a staple of content marketing for a very long time, and for good reason too. I started mapping out the usual things like goals, target audience, and promotional channels and didn’t even give a second thought to the format the content would take.

How to Reach More People with Content Marketing by Changing How You Write

Tom Tunguz

To reach more people with your content, shorten your sentences and ditch the jargon. A reminder that my content isn’t as effective as it could be. And you’ll earn the trust to be their guide, which is the goal of all great content marketing Ben Franklin’s edits to the Declaration of Independence. The average English sentence has been shortened by half over the last five hundred years.

The Three Dimensions of Content Marketing Strategy for Startups

Tom Tunguz

If I were asked to create a content marketing strategy for a person or a business from scratch, I would craft a strategy with three dimensions: customer segments, customer lifecycle stage and content type. Customer Segments: **Product managers/marketers are responsible for identifying the most important customer segments a startup will pursue. Market places cater to buyers and sellers. The content a startup produces must resonate with these target segments.

The Single Best Content Marketing Channel for Your Startup

Tom Tunguz

The single best content marketing channel is email subscriptions powered by Twitter/social media distribution. Thirty days ago, I began an experiment with this blog to determine whether email, Twitter or RSS would be the better content marketing channel.

Here’s The Content Marketing Assembly Line Based On a Survey of 2,203 Companies

Hitenism

Most people approach content marketing like a black box. And content comes out the other end. In a survey I ran of 2,203 companies, I was shocked to find that only 35% had a documented content marketing strategy. People measure and analyze all other aspects of marketing, but they don’t take that mindset and apply it to the actual practice of content creation. The 7 Step Recipe for Content Production. Create A Lean, Mean Content Machine.

Five Things I've Learned about Content Marketing Strategy

Tom Tunguz

Content marketing is one of the most powerful marketing tools startups can employ. I hope they are useful for anyone designing or redesigning a content marketing strategy. In the world of content marketing, emails are the most direct way of translating page views into revenue. The Blog is a Lifecycle Marketing Tool. So invest in blog posts whose relevance persists through time, which called evergreen content, and watch your audience grow.

Using Twitter Recirculation to Maximize Content Marketing Effectiveness

Tom Tunguz

Understanding recirculation is the key to maximizing the value of content. Also, I suspect that recirculation data is the best way of understanding the type of content a publication’s audience prefers to read. On this blog, Twitter is the second largest source of traffic.