A Step-by-Step Guide to Develop a Content Marketing Strategy That Converts

The Daily Egg

Your content marketing strategy influences how you reach your audience. If you don’t have a content strategy, now’s the time to create one. Many businesses feel overwhelmed about where to begin: What content should you produce? Content Marketing

Content Marketing’s “Inside Baseball” Laid Bare: If you Write It, They Still May Not Come

The Daily Egg

(A Note from Crazy Egg’s GM, Suneet Bhatt: This is a guest post from our friends at Verblio, a community of content marketing experts for hire, who focus on creating you excellent blog content and then, getting people to read it. The post Content Marketing’s “Inside Baseball” Laid Bare: If you Write It, They Still May Not Come appeared first on The Daily Egg.


Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Should your SaaS Business Invest More in Content Marketing?


Content marketing is one of the most effective methods of generating brand awareness and brand preference specifically among your ideal target audience. Quality content is also the key to organically climbing the search engine ladder. Table of Contents.

Content Marketing in 2021 and Beyond

Neil Patel

Let’s talk about content marketing. Content marketing continues to flourish for one very simple reason: it’s what the people want. People want high quality, useful, relevant, and engaging content about things that matter to them. Long-Form Original Content.

How important is content marketing for a B2B business?


Because for a long while I’ve worked at a B2B SaaS business and a lot of my focus has been on content marketing. What is content marketing? VIDEO: What role does content play in my digital marketing strategy?

10 Tips for Content Marketing Success


Content marketing involves telling a story to capture an audience’s attention and compel them to take desirable actions. As Business owners create new websites and ways to communicate online, content marketing becomes more and more competitive.

10 Free Google Tools All Content Marketers Should Use

Neil Patel

If you consider yourself a content marketing professional, there’s a good chance you already use Google tools the make your life easier. When it comes to content marketing, the tools you use, and the strategies you employ will greatly impact the end result.

Top 7 Biggest Content Marketing Mistakes


You know that content is king for creating a loyal and engaged customer base. But businesses sometimes find that content marketing is just as challenging as marketing the product that the content is designed to sell. Content marketing should seamlessly drive customers to the product or service you're selling, not become just another source of stress for your business. Content Marketing Marketing Strategy SaaS Content Marketing

How to Effectively Use Memes in Your Content Marketing

Neil Patel

That’s precisely why your brand should be including memes in your content marketing plan. If you can create and share on-target memes that engage your audience, you could create that same sense of community, develop brand loyalty , and even tap into new markets.

How to Choose The Right Content Marketing Agency

Neil Patel

Content marketers who blog regularly receive 55 percent more website visitors and 67 percent more leads than those who don’t. Organizations that prioritize content marketing receive 13X more ROI than those that don’t. Which content produces the most revenue?

12 Qualities of Great Content Marketers

Neil Patel

Content marketing costs 62 percent less than outbound marketing. With people becoming numb to intrusive (outbound) marketing strategies, leveraging permissive marketing techniques like content marketing is becoming more critical. Content Marketing

Content Marketing Consulting

Neil Patel

Make no mistake; content marketing is complex. Another thing to note: All these must go into the mix for you to drive positive business results from content marketing. Let’s start by exploring some ways a content marketing consultant can help grow your business.

Velocity’s Doug Kessler on bringing the mojo back to content marketing

Inside Intercom

Doug Kessler is the co-founder and creative director at Velocity Partners , a B2B Marketing Agency with a laser-sharp focus on content strategy, and the writer of articles such as The Search for Meaning in B2B , Crap , and Insane Honesty. Should we be killing more content?

32 Free WordPress Themes For Effective Content Marketing

Neil Patel

You already know that WordPress is a popular CMS and that most content marketers love it for their business or personal blog. Did you know that your success as a content marketer goes beyond writing great content ? WP Premium takes a content-first approach.

Content Marketing Analytics: 9 Ways to Use Data To Transform Your Strategy

Neil Patel

Content marketing isn’t an exact science. After all, the way people interact with content changes constantly. However, a deep understanding of content marketing analytics can help you make more informed, even scientific, decisions about your strategy.

SaaS Content Marketing: What’s Really Working In 2019 [DATA]

Ryan Berg

What’s really working in SaaS content marketing in 2019? I wanted to go beyond best practices, and look at how the fastest growing SaaS companies are using content right now. I analyzed 15,729 pieces of content from the fastest growing SaaS start-ups and uncovered: The 12 most common content types, and which types generated the most backlinks (there was a pretty big gap here, with the most linked. Case study Content marketing SEO

What Works for Content Marketing in 2019 (and Beyond)?

Chart Mogul

Content marketing is becoming harder. We asked Sujan Patel to walk us through the content marketing trends that will help you succeed in the rest of 2019. Sujan is a partner at Ramp Ventures and has over 14 years of marketing experience. He has led the digital marketing strategy for companies like Salesforce, Mint, Intuit and many other Fortune 500 caliber companies. The Content Marketing Institute’s most recent research is also revealing.

7 SaaS Content Marketing Mistakes to Avoid


When implemented in the right way, SaaS content marketing can be one of the most powerful tools to build your product’s awareness and foster a devoted customer base that will ultimately comprise enthusiastic promoters of your message. However, while the SaaS community has largely embraced content marketing as a primary engine for driving a business forward, there are still a number of ways in which even the most experienced companies can mishandle its principles.

7 Biggest Trends in Content Marketing You Shouldn’t Ignore in 2019


In digital marketing, content dominates and acts as the main selling point. Content is king in the digital world as we can't do without it. But content marketing requires proper planning, after which it will be able to provide the desired results. Other

30 Content Marketing Tactics You Have to Try

Neil Patel

Content marketing is powerful, but it’s also hugely competitive. If you want to make the most of content marketing, you need to produce content that is helpful, detailed, and different. Why Is Content Marketing Important in 2021? Content Marketing

8 Brilliant Content Marketing Examples to Take Your Company Out of the Unknown

Neil Patel

If you want to grow your brand, you need a content marketing plan. Seventy-eight percent of companies that produce effective content have a documented marketing strategy. That said, there’s no use in creating content if it won’t help you achieve your marketing goals.

Ubersuggest 4.0: The Ultimate Content Marketing Tool

Neil Patel

For that reason, I decided to update Ubersuggest because I wanted to show you what kind of content to create and even how to promote it. Content ideas. The way you rank for a keyword is by creating content around it. I know content isn’t king anymore and that’s because there are over 1 billion blogs on the web. So now, not only do you need to write amazing content, but you also have to promote it if you want to do well. Content Marketing

Semrush Key Updates 2020 That Will Amplify Your Content Marketing

How To Buy Saas

There are more blessings coming for you in 2021 as Semrush has got some new key updates in 2020 end to amplify your content, social, and search engine marketing executions in 2021. It would help you improve your online visibility, and you can discover new marketing insights.

SaaS Content Marketing Best Practices


I know, you’re wondering what on earth composting has to do with content marketing, much less SaaS marketing, but bear with me. Are you seeing the connection to content marketing yet? Content Marketing SaaS MarketingIt’s nearly springtime, and if you’re a gardener like I am, you might be looking into composting.

How to Get Personal with Content Marketing without Being Creepy


You don't need to write special content catering to various demographics and interests. From there, you can start targeting your posts to their idiosyncratic content consumption habits. Here's how to thread the needle between custom-tailored content and creepy intrusiveness. Buyer Persona customer development Content Marketing SaaS Content Marketing

Funnel Hacking: How to Build a Content Marketing Funnel


You have amazing content and all looked fine except the sales. They have good content and good traffic but no conversion and sales. There’s no secret in content marketing, what you are missing is a content marketing funnel. Diversify your Content Types.

How Google’s Bert Update Will Affect Content Marketing

Neil Patel

Now if you want to not only maintain your rankings but gobble up some of the rankings of your competition, a simple solution is to get very specific with your content. Typically, when you create content, which is the easiest way to rank for informational related keywords, SEOs tell you to create super long content. Yes, you may see that a lot of longer-form content ranks well on Google, but their algorithm doesn’t focus on word count, it focuses on quality.

7 Tips for Successful Small Business Content Marketing

Neil Patel

If you own a small business, content marketing is a tactic you should consider to grow your audience base and increase your brand’s name recognition. Content marketing refers to the creation and dissemination of online materials that grow traffic to your website.

Why a CRM is Critical for Your Content Marketing Strategy


Yet, with all the technologies coming up and taking over our lives, everything is changing rapidly, and marketing is included in this process. In the end, the goal of CRM is one – to improve a company-customer relationship and create useful content for anyone in need. Even if you do essay writing in UK , first you should make your content understandable for people, so their desire to try it will increase.

17 Companies that Are Actually Getting SaaS Content Marketing Right


The SaaS Marketing Journey -- that arduous road that sees newcomers to your business become active promoters of the products you offer -- is a complicated beast, to be sure. In fact, a number of companies have wisely leveraged SaaS content marketing to gain customers and boost awareness. Following the successive stages of the SaaS Marketing Journey, we’ll touch base on the best practices of just a few of the companies who have optimized their content marketing efforts.

10 Content Marketing Trends for 2021 and Beyond

Neil Patel

Organizations that have made consistent and sound investments in content marketing have reported those investments paying dividends in recent years. However, to maintain their growth, marketers must also stay tuned into the ever-changing content marketing landscape.

Why opinions aren’t optional in content marketing

Inside Intercom

There’s a stat that should strike fear in the heart of every marketer, but particularly those involved in publishing content. For content marketers, that’s a staggering amount of digital noise that you’re struggling to break through to be heard. But what about the content itself – how do you think about maximizing the audience when you’re still creating? Highly optimized SEO content is rarely opinionated. Download Intercom on Marketing.

The 8 Best Content Marketing Companies of 2020

Neil Patel

Research from Demand Metric shows content marketing costs 62 percent less but produces three times as many leads as traditional marketing. Content marketing can generate huge amounts of traffic, leads, and sales for your business. Does this piece of content (e.g.,

SaaS Content Marketing Case Studies: Initial State, HubSpot, Basecamp

How SaaS Works

Introduction Content marketing combined with search engine optimization (SEO) sits at the top of the list of effective ways to generate leads for today’s best SaaS companies. Anyone can create content, but not many are actually good at it. Architecting an effective, long running content marketing strategy has proven difficult for most companies. Let’s take look at three very different examples of content marketing from three very different SaaS companies?—?

A SaaS Content Marketing Strategy That Drives Inbound Revenue Starts With Keyword Selection

OpenView Labs

The buyer uses Google to reach third-party vendor sites to collect basic information and understand market landscape.” The prospect is in my target market and is a fit. A CRM, an LMSS, an ERP, marketing automation, etc. Personalize content and page experience to match intent.

Turn Your SaaS Leads From "Free" to "Customer" with Content Marketing


SaaS Leads Content Marketing SaaS Content MarketingYou’ve already gotten your prospects aware of your product and committed to a free trial. Now it should just be a matter of time before they become paying customers, right? Unfortunately, it’s not always that easy to get trial users to convert to premium subscribers, even when they’ve been able to gain some hands-on experience with your product.

Top 7 Content Marketing Trends For 2020

Nimble - Sales

It’s easy to figure out what makes content creation such a critical marketing concept. It costs 62% less than traditional marketing, but it drives three times as many leads. The post Top 7 Content Marketing Trends For 2020 appeared first on Nimble Blog. Marketing