INDUSTRY INSIGHTS YOUR PEERS ARE READING
You know that content is king for creating a loyal and engaged customer base. But businesses sometimes find that content marketing is just as challenging as marketing the product that the content is designed to sell. MORE
As a content marketer, what do I want answers for? Google analytics is free but it's not giving me the answers I want quickly and cleanly. By chance, I came across Oribi. They got it right guys. THEY GOT IT RIGHT. MORE
To reach more people with your content, shorten your sentences and ditch the jargon. A reminder that my content isn’t as effective as it could be. And you’ll earn the trust to be their guide, which is the goal of all great content marketing Ben Franklin’s edits to the Declaration of Independence. The average English sentence has been shortened by half over the last five hundred years. MORE
I once asked a VP of Marketing at a top SaaS company how she thought of content programming. What is the right type of content to create? She replied with a brilliant little insight, “I look at way the best content marketers in the world do it. The length of the shows, their cadence, and their content all match the persona. Today, Netflix has developed even more sophisticated means of matching content to personas. MORE
Most people approach content marketing like a black box. And content comes out the other end. In a survey I ran of 2,203 companies, I was shocked to find that only 35% had a documented content marketing strategy. People measure and analyze all other aspects of marketing, but they don’t take that mindset and apply it to the actual practice of content creation. The 7 Step Recipe for Content Production. Create A Lean, Mean Content Machine. MORE
Content marketing is one of the most powerful marketing tools startups can employ. I hope they are useful for anyone designing or redesigning a content marketing strategy. In the world of content marketing, emails are the most direct way of translating page views into revenue. The Blog is a Lifecycle Marketing Tool. So invest in blog posts whose relevance persists through time, which called evergreen content, and watch your audience grow. MORE
What’s really working in SaaS content marketing in 2019? I wanted to go beyond best practices, and look at how the fastest growing SaaS companies are using content right now. I analyzed 15,729 pieces of content from the fastest growing SaaS start-ups and uncovered: The 12 most common content types, and which types generated the most backlinks (there was a pretty big gap here, with the most linked. Case study Content marketing SEO MORE
Credit to PEXELS Content marketing strategy can make or break you, but it’s often not enough. Truth is a Content Marketer is sometimes as good as the tools they use. Content ideas from top performing content of other sites. MORE
Content marketing is becoming harder. We asked Sujan Patel to walk us through the content marketing trends that will help you succeed in the rest of 2019. Sujan is a partner at Ramp Ventures and has over 14 years of marketing experience. MORE
Content marketing can be an incredibly successful approach to customer acquisition for B2B SaaS companies. However, I’ve found there is a lot less content around how to actually execute content marketing on a day to day basis. Growth per content type. MORE
A few listeners to the podcast picked a line from that podcast that I think is a really important point for content marketing. I said, “Content is one of the few forms of marketing that has a compounding return.” ” Like a bank account that starts out small and earns incremental gains, but over time becomes quite large, content marketing efforts require consistent investment but ultimately can yield enormous results. MORE
Tracking your content marketing performance isn’t as easy as simply measuring your ROI. By its very nature, content marketing demands time, effort and consistency. If you’re creating and publishing content (btw: every business should be doing this anyway!) MORE
Content marketing is a method of reaching prospective clients and spreading information about products and services a business offers. There are different techniques of content marketing followed by content marketers. Productivity Marketing MORE
Leonardo da Vinci You don’t even need to be a 5-year-old to not understand what content marketing really entails. It certainly is a vast and complex branch of marketing. But it is one that has been around for as long as marketing itself. That is content marketing. MORE
We’re searching for a whip-smart, energetic, and extremely organized Content Marketing Manager to join our team and fill a crucial gap in our growing team. You will have access to a robust suite of digital marketing tools. MORE
Content, brand stories, and social media have been dominating marketing conversations for years now. Big brands are creating whole platforms of content that may or may not even feature their products. Content Marketing content marketing Email small business MORE
If you’re talking about converting visitors into customers, then yes, content can increase your conversion rate. The post Can content marketing increase your website’s conversion rate? appeared first on Net-Results Marketing Automation. Quora Answers Marketing Automation SoftwareWhen talking about conversion rate it’s important to define what exactly you’re converting. MORE
Simply having a website or a digital marketing strategy will no longer cut it. Online competition between firms is on the rise and your marketing efforts should reflect that. SaaS Development SaaS Marketing Strategy MORE
If I were asked to create a content marketing strategy for a person or a business from scratch, I would craft a strategy with three dimensions: customer segments, customer lifecycle stage and content type. Customer Segments: **Product managers/marketers are responsible for identifying the most important customer segments a startup will pursue. Market places cater to buyers and sellers. The content a startup produces must resonate with these target segments. MORE
But the one point they all failed was about their content marketing strategy. While some of you might think I state the obvious here, keep in mind that some entrepreneurs are business people, but not marketing people. A website alone is not enough Gotta have content. MORE
I started content marketing in the early days. Similarly, when I first started with content marketing, there were less than 30 million blogs that existed and now there are over a billion. We are at a point where you already know you need to leverage content marketing. MORE
I know, you’re wondering what on earth composting has to do with content marketing, much less SaaS marketing, but bear with me. Are you seeing the connection to content marketing yet? Content Marketing SaaS Marketing MORE
With the correct approach to content marketing, you can get more leads as well as increase prices for your services. In this article, we explain what custom software companies can do to make their content marketing efforts bring better clients (the ones with bigger wallets). MORE
Social Media content marketing ecommerce retail Social Media AdvertisingIt goes without saying that social media is a very powerful tool that every business and entrepreneur should use to their advantage. MORE
In digital marketing, content dominates and acts as the main selling point. Content is king in the digital world as we can't do without it. But content marketing requires proper planning, after which it will be able to provide the desired results. Other MORE
I am a big fan of the Content Marketing being done by the guys over at Buffer. I think they create some great content and I have personally learnt a lot from them about happiness, productivity and other topics. Recently however, I was looking at their Open Blog and in particular the Content Marketing Report for April and found some of the statistics quite interesting. All marketers are in the business of changing behaviour. MORE
For that reason, I decided to update Ubersuggest because I wanted to show you what kind of content to create and even how to promote it. Content ideas. The way you rank for a keyword is by creating content around it. My favorite part about the content ideas report. MORE
Your Content Marketing Business Model … The Choices You Have! Content Marketing Business Models are often misunderstood to be either Content Marketing strategy plans or Content Creation plans. and your Content Marketing as a whole?—?becomes MORE
Most notably, comments meaningfully changed readers’ perceptions of the content they read, even if the comments are not sound. I hope to use that data to reach out to founders of startups and also to optimize content over time. I imagine SaaS startups prefer chat to commenting in their content marketing efforts because the startup can exert tighter control over the prospect’s experience compared to a commenting platform. MORE
That’s why content marketing is still one of the most effective ways for B2B companies to drive traffic and generate leads. Are your B2B content marketing strategies effective enough? In this post, we’ll look at: What B2B content marketing is. MORE
The PDF eBook has been a staple of content marketing for a very long time, and for good reason too. I started mapping out the usual things like goals, target audience, and promotional channels and didn’t even give a second thought to the format the content would take. MORE
You don't need to write special content catering to various demographics and interests. From there, you can start targeting your posts to their idiosyncratic content consumption habits. Here's how to thread the needle between custom-tailored content and creepy intrusiveness. MORE
Understanding recirculation is the key to maximizing the value of content. Also, I suspect that recirculation data is the best way of understanding the type of content a publication’s audience prefers to read. On this blog, Twitter is the second largest source of traffic. MORE
The SaaS Marketing Journey -- that arduous road that sees newcomers to your business become active promoters of the products you offer -- is a complicated beast, to be sure. In fact, a number of companies have wisely leveraged SaaS content marketing to gain customers and boost awareness. MORE
Whatever the situation, startups, or small businesses in general, can really maximize returns with a smart approach to marketing. These six tactics to content marketing can go a long way to seriously enhancing the value of your business. Marketing MORE
Can we all agree that content marketing is getting a bit out of control? At last count, a Google search of “types of formats of content marketing” yielded upwards of 105 types of content. Google likes blogging as a content marketing strategy (it’s true). MORE
Content marketing isn't just a good idea. When it's done well, content marketing can boost visibility, enhance credibility, and generate inbound leads. There's a reason it's sometimes called "inbound marketing." customer acquisition lead generation SaaS marketing MORE
By Geoff Roberts Between the customers that I work with at Outseta and the consulting work that I do at SaaS Growth Strategy, I'm talking to early stage SaaS companies about their go-to-market strategy all day, every day. But everybody invests in content marketing! MORE
When implemented in the right way, SaaS content marketing can be one of the most powerful tools to build your product’s awareness and foster a devoted customer base that will ultimately comprise enthusiastic promoters of your message. MORE
It was during one of the songs I don’t know that I realized content marketing is kind of like a rock concert. Let’s dig in to find out: You can’t always create epic content. I think one of the most over-used lines in content marketing is ‘create great content’. MORE
The single best content marketing channel is email subscriptions powered by Twitter/social media distribution. Thirty days ago, I began an experiment with this blog to determine whether email, Twitter or RSS would be the better content marketing channel. MORE
There’s a stat that should strike fear in the heart of every marketer, but particularly those involved in publishing content. For content marketers, that’s a staggering amount of digital noise that you’re struggling to break through to be heard. MORE
Here are Content Marketing Definitions from 15 different thought leaders coming at the subject from their different angles. But see how they all focus on “how content marketing can serve your business goals”. What is content marketing all about? MORE
SaaS Leads Content Marketing SaaS Content MarketingYou’ve already gotten your prospects aware of your product and committed to a free trial. Now it should just be a matter of time before they become paying customers, right? MORE
Content Marketing Related Topics 
Chart Mogul
JULY 2, 2019
Content marketing is becoming harder. We asked Sujan Patel to walk us through the content marketing trends that will help you succeed in the rest of 2019. Sujan is a partner at Ramp Ventures and has over 14 years of marketing experience.
Ryan Berg
JUNE 26, 2019
What’s really working in SaaS content marketing in 2019? I wanted to go beyond best practices, and look at how the fastest growing SaaS companies are using content right now. I analyzed 15,729 pieces of content from the fastest growing SaaS start-ups and uncovered: The 12 most common content types, and which types generated the most backlinks (there was a pretty big gap here, with the most linked. Case study Content marketing SEO
Neil Patel
JUNE 11, 2019
For that reason, I decided to update Ubersuggest because I wanted to show you what kind of content to create and even how to promote it. Content ideas. The way you rank for a keyword is by creating content around it. My favorite part about the content ideas report.
Inside Intercom
MAY 7, 2019
There’s a stat that should strike fear in the heart of every marketer, but particularly those involved in publishing content. For content marketers, that’s a staggering amount of digital noise that you’re struggling to break through to be heard.
Incredo
JULY 22, 2019
In digital marketing, content dominates and acts as the main selling point. Content is king in the digital world as we can't do without it. But content marketing requires proper planning, after which it will be able to provide the desired results. Other
Inturact
SEPTEMBER 19, 2018
You know that content is king for creating a loyal and engaged customer base. But businesses sometimes find that content marketing is just as challenging as marketing the product that the content is designed to sell.
Neil Patel
MARCH 19, 2019
I started content marketing in the early days. Similarly, when I first started with content marketing, there were less than 30 million blogs that existed and now there are over a billion. We are at a point where you already know you need to leverage content marketing.
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Kraftblick
JUNE 26, 2019
With the correct approach to content marketing, you can get more leads as well as increase prices for your services. In this article, we explain what custom software companies can do to make their content marketing efforts bring better clients (the ones with bigger wallets).
Inturact
JULY 1, 2018
I know, you’re wondering what on earth composting has to do with content marketing, much less SaaS marketing, but bear with me. Are you seeing the connection to content marketing yet? Content Marketing SaaS Marketing
Practical Advice on SaaS marketing
JULY 7, 2015
Content marketing isn't just a good idea. When it's done well, content marketing can boost visibility, enhance credibility, and generate inbound leads. There's a reason it's sometimes called "inbound marketing." customer acquisition lead generation SaaS marketing
Backlinkfy
JULY 3, 2019
Content marketing is a method of reaching prospective clients and spreading information about products and services a business offers. There are different techniques of content marketing followed by content marketers. Productivity Marketing
Inturact
AUGUST 8, 2018
You don't need to write special content catering to various demographics and interests. From there, you can start targeting your posts to their idiosyncratic content consumption habits. Here's how to thread the needle between custom-tailored content and creepy intrusiveness.
Inturact
AUGUST 22, 2018
The SaaS Marketing Journey -- that arduous road that sees newcomers to your business become active promoters of the products you offer -- is a complicated beast, to be sure. In fact, a number of companies have wisely leveraged SaaS content marketing to gain customers and boost awareness.
|
|
Incredo
FEBRUARY 15, 2019
Simply having a website or a digital marketing strategy will no longer cut it. Online competition between firms is on the rise and your marketing efforts should reflect that. SaaS Development SaaS Marketing Strategy
The Marketing & Growth Hacking Publication
APRIL 11, 2019
That’s why content marketing is still one of the most effective ways for B2B companies to drive traffic and generate leads. Are your B2B content marketing strategies effective enough? In this post, we’ll look at: What B2B content marketing is.
Backlinkfy
JULY 6, 2019
Whatever the situation, startups, or small businesses in general, can really maximize returns with a smart approach to marketing. These six tactics to content marketing can go a long way to seriously enhancing the value of your business. Marketing
The Marketing & Growth Hacking Publication
MARCH 13, 2019
Your Content Marketing Business Model … The Choices You Have! Content Marketing Business Models are often misunderstood to be either Content Marketing strategy plans or Content Creation plans. and your Content Marketing as a whole?—?becomes
The Marketing & Growth Hacking Publication
FEBRUARY 22, 2019
Can we all agree that content marketing is getting a bit out of control? At last count, a Google search of “types of formats of content marketing” yielded upwards of 105 types of content. Google likes blogging as a content marketing strategy (it’s true).
The Marketing & Growth Hacking Publication
FEBRUARY 11, 2019
Leonardo da Vinci You don’t even need to be a 5-year-old to not understand what content marketing really entails. It certainly is a vast and complex branch of marketing. But it is one that has been around for as long as marketing itself. That is content marketing.
The Marketing & Growth Hacking Publication
DECEMBER 29, 2018
Here are Content Marketing Definitions from 15 different thought leaders coming at the subject from their different angles. But see how they all focus on “how content marketing can serve your business goals”. What is content marketing all about?
Sales Hacker
FEBRUARY 5, 2019
We’re searching for a whip-smart, energetic, and extremely organized Content Marketing Manager to join our team and fill a crucial gap in our growing team. You will have access to a robust suite of digital marketing tools.
Tom Tunguz
MARCH 14, 2017
I once asked a VP of Marketing at a top SaaS company how she thought of content programming. What is the right type of content to create? She replied with a brilliant little insight, “I look at way the best content marketers in the world do it. The length of the shows, their cadence, and their content all match the persona. Today, Netflix has developed even more sophisticated means of matching content to personas.
Inturact
AUGUST 1, 2018
SaaS Leads Content Marketing SaaS Content MarketingYou’ve already gotten your prospects aware of your product and committed to a free trial. Now it should just be a matter of time before they become paying customers, right?
SaaS Growth Strategy
AUGUST 28, 2018
By Geoff Roberts Between the customers that I work with at Outseta and the consulting work that I do at SaaS Growth Strategy, I'm talking to early stage SaaS companies about their go-to-market strategy all day, every day. But everybody invests in content marketing!
Aaron Beashel
SEPTEMBER 23, 2014
It was during one of the songs I don’t know that I realized content marketing is kind of like a rock concert. Let’s dig in to find out: You can’t always create epic content. I think one of the most over-used lines in content marketing is ‘create great content’.
The Marketing & Growth Hacking Publication
FEBRUARY 17, 2019
But the one point they all failed was about their content marketing strategy. While some of you might think I state the obvious here, keep in mind that some entrepreneurs are business people, but not marketing people. A website alone is not enough Gotta have content.
The Marketing & Growth Hacking Publication
APRIL 1, 2019
Credit to PEXELS Content marketing strategy can make or break you, but it’s often not enough. Truth is a Content Marketer is sometimes as good as the tools they use. Content ideas from top performing content of other sites.
Upscope
NOVEMBER 16, 2018
As a content marketer, what do I want answers for? Google analytics is free but it's not giving me the answers I want quickly and cleanly. By chance, I came across Oribi. They got it right guys. THEY GOT IT RIGHT.
The Marketing & Growth Hacking Publication
MARCH 15, 2019
Tracking your content marketing performance isn’t as easy as simply measuring your ROI. By its very nature, content marketing demands time, effort and consistency. If you’re creating and publishing content (btw: every business should be doing this anyway!)
Tom Tunguz
MARCH 2, 2015
A few listeners to the podcast picked a line from that podcast that I think is a really important point for content marketing. I said, “Content is one of the few forms of marketing that has a compounding return.” ” Like a bank account that starts out small and earns incremental gains, but over time becomes quite large, content marketing efforts require consistent investment but ultimately can yield enormous results.
Net-Results
FEBRUARY 5, 2019
If you’re talking about converting visitors into customers, then yes, content can increase your conversion rate. The post Can content marketing increase your website’s conversion rate? appeared first on Net-Results Marketing Automation. Quora Answers Marketing Automation SoftwareWhen talking about conversion rate it’s important to define what exactly you’re converting.
The Daily Egg
JANUARY 17, 2019
Content, brand stories, and social media have been dominating marketing conversations for years now. Big brands are creating whole platforms of content that may or may not even feature their products. Content Marketing content marketing Email small business
Aaron Beashel
JUNE 1, 2014
I am a big fan of the Content Marketing being done by the guys over at Buffer. I think they create some great content and I have personally learnt a lot from them about happiness, productivity and other topics. Recently however, I was looking at their Open Blog and in particular the Content Marketing Report for April and found some of the statistics quite interesting. All marketers are in the business of changing behaviour.
The Daily Egg
MAY 6, 2019
Social Media content marketing ecommerce retail Social Media AdvertisingIt goes without saying that social media is a very powerful tool that every business and entrepreneur should use to their advantage.
Tom Tunguz
JANUARY 17, 2017
Most notably, comments meaningfully changed readers’ perceptions of the content they read, even if the comments are not sound. I hope to use that data to reach out to founders of startups and also to optimize content over time. I imagine SaaS startups prefer chat to commenting in their content marketing efforts because the startup can exert tighter control over the prospect’s experience compared to a commenting platform.
Aaron Beashel
NOVEMBER 24, 2014
Content marketing can be an incredibly successful approach to customer acquisition for B2B SaaS companies. However, I’ve found there is a lot less content around how to actually execute content marketing on a day to day basis. Growth per content type.
Aaron Beashel
OCTOBER 13, 2014
The PDF eBook has been a staple of content marketing for a very long time, and for good reason too. I started mapping out the usual things like goals, target audience, and promotional channels and didn’t even give a second thought to the format the content would take.
Tom Tunguz
APRIL 7, 2018
To reach more people with your content, shorten your sentences and ditch the jargon. A reminder that my content isn’t as effective as it could be. And you’ll earn the trust to be their guide, which is the goal of all great content marketing Ben Franklin’s edits to the Declaration of Independence. The average English sentence has been shortened by half over the last five hundred years.
Tom Tunguz
FEBRUARY 16, 2015
If I were asked to create a content marketing strategy for a person or a business from scratch, I would craft a strategy with three dimensions: customer segments, customer lifecycle stage and content type. Customer Segments: **Product managers/marketers are responsible for identifying the most important customer segments a startup will pursue. Market places cater to buyers and sellers. The content a startup produces must resonate with these target segments.
Tom Tunguz
SEPTEMBER 29, 2013
The single best content marketing channel is email subscriptions powered by Twitter/social media distribution. Thirty days ago, I began an experiment with this blog to determine whether email, Twitter or RSS would be the better content marketing channel.
Hitenism
NOVEMBER 14, 2016
Most people approach content marketing like a black box. And content comes out the other end. In a survey I ran of 2,203 companies, I was shocked to find that only 35% had a documented content marketing strategy. People measure and analyze all other aspects of marketing, but they don’t take that mindset and apply it to the actual practice of content creation. The 7 Step Recipe for Content Production. Create A Lean, Mean Content Machine.
Tom Tunguz
JANUARY 29, 2015
Content marketing is one of the most powerful marketing tools startups can employ. I hope they are useful for anyone designing or redesigning a content marketing strategy. In the world of content marketing, emails are the most direct way of translating page views into revenue. The Blog is a Lifecycle Marketing Tool. So invest in blog posts whose relevance persists through time, which called evergreen content, and watch your audience grow.
Tom Tunguz
OCTOBER 6, 2013
Understanding recirculation is the key to maximizing the value of content. Also, I suspect that recirculation data is the best way of understanding the type of content a publication’s audience prefers to read. On this blog, Twitter is the second largest source of traffic.
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