Mucker Capital

JUNE 12, 2024

In this Mucker Growth Session, Dennis Shiao , founder of marketing agency Attention Retention, walks through how to make an impact with content marketing even when you have limited budget and resources. Content marketing can help lead prospects along the sales cycle from top of the funnel down to consideration and purchase.

Content Marketing 52

Content Marketing AI Search Marketing Social Media 52

Ryan Berg

SEPTEMBER 20, 2023

Especially your content marketing strategy. In other words, they aim to get users to spend as much time consuming content as possible. There are two types of algorithms ruling the internet in 2023. If you understand them, everything gets a lot simpler. Social media algorithms are engineered for maximum eyeball time.

Content Marketing 52

Content Marketing Social Media Marketing Engineering 52

Neil Patel

JANUARY 5, 2021

If you consider yourself a content marketing professional, there’s a good chance you already use Google tools the make your life easier. When it comes to content marketing, the tools you use, and the strategies you employ will greatly impact the end result. However, you know that this will be difficult.

Content Marketing 144

Content Marketing Marketing Social Media Systems Review 144

Incredo

JULY 22, 2019

In digital marketing, content dominates and acts as the main selling point. Content is king in the digital world as we can't do without it. But content marketing requires proper planning, after which it will be able to provide the desired results.

Content Marketing 250

Content Marketing Trends Marketing 250

Neil Patel

DECEMBER 29, 2020

That’s precisely why your brand should be including memes in your content marketing plan. If you can create and share on-target memes that engage your audience, you could create that same sense of community, develop brand loyalty , and even tap into new markets. Why You Should Use Memes in Your Content Marketing.

Content Marketing 145

Content Marketing Marketing Entertainment Social Media 145

Intercom, Inc.

APRIL 29, 2021

Just ask any content marketer – they would rather have the resources and the time to focus on both, because to build a strong marketing brand, you need an approach that covers both the awareness and the acquisition. So I’m currently working at 360Learning as Director of Content. Ideally, this wouldn’t be a conflict.

Content Marketing 118

Content Marketing Innovation Scale Marketing 118

Trujay

OCTOBER 22, 2021

Content marketing involves telling a story to capture an audience’s attention and compel them to take desirable actions. As Business owners create new websites and ways to communicate online, content marketing becomes more and more competitive. So how do you succeed in this sometimes crowded space?

Content Marketing 76

Content Marketing Marketing Communication Strategy 76

Net-Results

MAY 26, 2021

Because for a long while I’ve worked at a B2B SaaS business and a lot of my focus has been on content marketing. What is content marketing? The short answer is, of course, that content marketing is very important for Business-to-Business (B2B) marketing.

Content Marketing 98

Content Marketing B2B Marketing Business 98

Sparktoro

AUGUST 20, 2023

Many of us know the classic content marketing strategy to a tee.

Content Marketing 79

Content Marketing Marketing Strategy Startup 79

Entrepreneur - SaaS

JULY 18, 2023

Boost the performance of your B2B SaaS content marketing using these five strategies.

Content Marketing 84

Content Marketing B2B Marketing SaaS 84

CloseSaaS

JULY 24, 2023

But how should content marketers be using it? Here are 6 tips to help you optimize your AI content marketing process. These days, AI is all the rage.

Content Marketing 52

Content Marketing AI Marketing 52

Kalungi

JULY 24, 2023

The B2B SaaS content marketing flywheel is an important framework for understanding and optimizing the SaaS customer journey. It’s helpful for both understanding where you audience is in the funnel and what content they’ll find valuable.

Content Marketing 40

Content Marketing B2B Marketing SaaS 40

Chart Mogul

JULY 2, 2019

Content marketing is becoming harder. We asked Sujan Patel to walk us through the content marketing trends that will help you succeed in the rest of 2019. Sujan is a partner at Ramp Ventures and has over 14 years of marketing experience. The Content Marketing Institute’s most recent research is also revealing.

Content Marketing 108

Content Marketing Marketing AI Search Trends 108

Tom Tunguz

MARCH 2, 2015

A few listeners to the podcast picked a line from that podcast that I think is a really important point for content marketing. I said, “Content is one of the few forms of marketing that has a compounding return.” Content marketing value compounds. Evergreen posts often confer timeless advice.

Content Marketing 150

Content Marketing Marketing Banking Investment 150

Dubb

MAY 14, 2022

I'm getting into some strategies for email marketing. The post Types of Video Content Marketing for Business Growth appeared first on Dubb Blog. First of all, you gotta be real, be real. Here's a new slide. People don't like spam in their inbox. People's inboxes are.

Content Marketing 52

Content Marketing Marketing Business Strategy 52

Tom Tunguz

MARCH 14, 2017

I once asked a VP of Marketing at a top SaaS company how she thought of content programming. What is the right type of content to create? She replied with a brilliant little insight, “I look at way the best content marketers in the world do it. I asked her. The TV networks.” Which personas matter?

Content Marketing 109

Content Marketing Marketing Entertainment Acquisition 109

Ryan Berg

JUNE 26, 2019

What’s really working in SaaS content marketing in 2019? I wanted to go beyond best practices, and look at how the fastest growing SaaS companies are using content right now.

Content Marketing 105

Content Marketing Marketing Data SaaS 105

Neil Patel

JUNE 11, 2019

So, head on over and try the new Content Ideas report. What do you think about the content ideas report? The Ultimate Content Marketing Tool appeared first on Neil Patel. This report will help you find a balance so that you can get both short-term traffic and consistent traffic over the long-haul.

Content Marketing 112

Content Marketing Marketing Engineering Data 112

Inturact

SEPTEMBER 19, 2018

But businesses sometimes find that content marketing is just as challenging as marketing the product that the content is designed to sell. Content marketing should seamlessly drive customers to the product or service you're selling, not become just another source of stress for your business.

Content Marketing 76

Content Marketing Marketing Strategy Branding 76

CloseSaaS

JULY 28, 2022

Discover an 8-step plan to create an effective B2B content marketing strategy. It starts with identifying your target audience and ends with creating a content marketing strategy.

Content Marketing 52

Content Marketing B2B Strategy Marketing 52

Practical Advice on SaaS marketing

JULY 7, 2015

Content marketing isn't just a good idea. When it's done well, content marketing can boost visibility, enhance credibility, and generate inbound leads. There's a reason it's sometimes called "inbound marketing." There's a reason it's sometimes called "inbound marketing." It actually works.

Content Marketing 113

Content Marketing Marketing Education Acquisition 113

Nimble - Sales

APRIL 8, 2020

Content marketing is an effective method of promoting a business on the network. The post 8 Must-Have Tools and Services for Content Marketers appeared first on Nimble Blog. The post 8 Must-Have Tools and Services for Content Marketers appeared first on Nimble Blog. In this article, we will […].

Content Marketing 113

Content Marketing Marketing Business 113

Neil Patel

OCTOBER 29, 2019

The post How Google’s Bert Update Will Affect Content Marketing appeared first on Neil Patel. And if you are unsure about what to fix, just search for the terms on Google that dropped and look at the top-ranking competitors. Compare their page with yours as it will provide some insights.

Content Marketing 112

Content Marketing Marketing Travel Strategy 112

Kalungi

DECEMBER 13, 2022

Content marketing , especially in B2B SaaS, has become a central part of modern business practices. Content marketing, being 62% less costly than traditional marketing while driving three times the amount of leads, has become many marketers’ go-to when it comes to engaging their audience and growing their business.

Content Marketing 52

Content Marketing Marketing B2B Engagement 52

Sparktoro

APRIL 3, 2024

It’s an exciting, relieving, high-anticipation day for all of us at SparkToro. Today’s launch—which we call “V2″—is the culmination of more than a year of work, including a complete rebuild of the infrastructure and data sources for our product.

Content Marketing 123

Content Marketing Marketing Data 123

Nimble - Sales

FEBRUARY 26, 2020

It costs 62% less than traditional marketing, but it drives three times as many leads. The post Top 7 Content Marketing Trends For 2020 appeared first on Nimble Blog. It gives businesses the opportunity to raise awareness, generate leads, and grow customer loyalty in the long run. On the other hand, it’s not so easy […].

Content Marketing 90

Content Marketing Trends Marketing Business 90

Baremetrics

DECEMBER 8, 2020

In this article, the founder of Product Marketing Alliance (and Baremetrics customer) Richard King, shared how he turned a network of product marketers into a thriving paid community with over 20,000 members, using some simple but powerful content marketing tactics. Read his story below! try baremetrics.

Content Marketing 98

Content Marketing Marketing Business Product Marketing 98

Tom Tunguz

JANUARY 17, 2017

I imagine SaaS startups prefer chat to commenting in their content marketing efforts because the startup can exert tighter control over the prospect’s experience compared to a commenting platform. Since the chats are not public, readers cannot comment on each other’s ideas.

Content Marketing 100

Content Marketing Scale Marketing Startup 100

Nimble - Sales

AUGUST 28, 2019

First established in 2011, Content Marketing World is the world’s largest content marketing-focused conference. With so many attendees, CMWorld offers community members more opportunities than ever before to network and cultivate relationships with ambitious and accomplished content marketers.

Content Marketing 85

Content Marketing Marketing 85

Inturact

JULY 30, 2018

When implemented in the right way, SaaS content marketing can be one of the most powerful tools to build your product’s awareness and foster a devoted customer base that will ultimately comprise enthusiastic promoters of your message.

Content Marketing 60

Content Marketing Marketing SaaS Engineering 60

Tom Tunguz

FEBRUARY 16, 2015

If I were asked to create a content marketing strategy for a person or a business from scratch, I would craft a strategy with three dimensions: customer segments, customer lifecycle stage and content type. Content marketing efforts must reflect the core strategy of the business and prioritize the most important few segments.

Content Marketing 100

Content Marketing Startup Strategy Marketing 100

Tom Tunguz

JANUARY 29, 2015

Content marketing is one of the most powerful marketing tools startups can employ. I hope they are useful for anyone designing or redesigning a content marketing strategy. In the world of content marketing, emails are the most direct way of translating page views into revenue.

Content Marketing 100

Content Marketing Strategy Marketing Banking 100

OpenView Labs

JULY 6, 2021

The post A SaaS Content Marketing Strategy That Drives Inbound Revenue Starts With Keyword Selection appeared first on OpenView. Because you’ve focused on intent, these inbound opportunities will be a more relevant fit for your sales team—and I’m sure they’ll knock a few out of the park. Header photo by Geran de Klerk on Unsplash.

Content Marketing 95

Content Marketing Revenue Strategy Marketing 95

ProfitWell

OCTOBER 17, 2019

How can this NBC original teach us a ton about content marketing? Content marketers, welcome to the Good Place. Jay Acunzo from Marketing Showrunners is on our radar again, sharing how binge-worthy content leads to relationship building. And The Good Place. Your top subscription news.

Content Marketing 73

Content Marketing Marketing Scale Consulting 73

Tom Tunguz

MARCH 31, 2014

Tuning the engine is proving much harder than I expected and I suspect that content marketers are facing similar issues. Third, all this work is time-intensive and for the content marketer looking to maximize daily impact, this type of analysis is cost-prohibitive on daily or even weekly basis.

Content Marketing 100

Content Marketing Marketing Subscription Payment Features 100

Inturact

JULY 1, 2018

I know, you’re wondering what on earth composting has to do with content marketing, much less SaaS marketing, but bear with me. Are you seeing the connection to content marketing yet? It’s nearly springtime, and if you’re a gardener like I am, you might be looking into composting.

Content Marketing 43

Content Marketing Marketing SaaS Construction 43

Ryan Berg

JUNE 26, 2019

What’s really working in SaaS content marketing in 2019? I wanted to go beyond best practices, and look at how the fastest growing SaaS companies are using content right now. I analyzed 15,729 pieces of content from the fastest growing SaaS start-ups and uncovered: Or jump to the insights now!

Content Marketing 52

Content Marketing Marketing Data SaaS 52