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The Differences Between Customer Acquisition and Retention

The Daily Egg

Customer acquisition and customer retention are two halves of the same coin. The post The Differences Between Customer Acquisition and Retention appeared first on The Daily Egg. They both revolve around building good customer relationships to grow.

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ProfitWell founder Patrick Campbell on life after acquisition

Intercom, Inc.

The process of an acquisition is, more often than not, a black box. It’s precisely the success of that integration that often dictates the success of the overall acquisition. Behind the acquisition. Growth acquisition churn growth

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The Most Acquisitive Acquihirers in Software

Tomasz Tunguz

I reviewed the roughly 560 US software acquisitions under $400m since January 1, 2020. ServiceNow tops the list with 5 acquisitions. Recruiter.com prefers small acquisitions: 4 purchases during the period, totalling less than $12m in value. Number of Acquisitions.

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Zendesk and Anaplan: A Tale of Two Very Similar, And Very Different, $10B SaaS Acquisitions

SaaStr

But it also viscerally shows how much the bar has changed for a $10B PE acquisition in SaaS in just a few months. The post Zendesk and Anaplan: A Tale of Two Very Similar, And Very Different, $10B SaaS Acquisitions appeared first on SaaStr.

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2020 Database Strategies and Contact Acquisition Survey Report

As buyer expectations continue to heighten, marketing and sales teams are feeling pressured to deliver authentic messaging to buyers at every point of their customer journey. This report aims to highlight the current state of B2B database and contact acquisition strategies, and organizations’ goals to leverage data to fuel their go-to-market strategies in 2020 and beyond.

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Dear SaaStr: How Do I Do My Retention Negotiation in an Acquisition?

SaaStr

Dear SaaStr: How Do I Do My Retention Negotiation in an Acquisition? The post Dear SaaStr: How Do I Do My Retention Negotiation in an Acquisition? A few thoughts on retention compensation when you are acquired.

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Expect A Lot More $2B+ Acquisitions in SaaS and Cloud

SaaStr

Q: Which merger and acquisition trends, if any, do you expect to unfold in the next 12 months? If you are worth $20b-$1T+, you often don’t want to wait for a small acquisition or internal initiative to bear fruit.

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How to prepare your startup for acquisition

Chart Mogul

4x entrepreneur Andrew Gazdecki shares how you can better prepare yourself for your startup's acquisition, and make the journey a rewarding one. Every stage of the startup acquisition process – and I mean every stage – is a negotiation. Customer Acquisition Cost (CAC).

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What is customer acquisition cost and why does it matter?

Intercom, Inc.

How to think about costs in your customer acquisition strategy. If all you care about is optimizing for customer acquisition, you might think all five ads were created equal and allocate your budget accordingly. Pure customer acquisition metrics are popular, but dangerously inexact tools for calibrating and scaling your company growth. What is Customer Acquisition Cost (CAC)? How Customer Acquisition Cost (CAC) works day-to-day.

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The Private Equity Math of 1+1=3 in SaaS Acquisitions

SaaStr

The post The Private Equity Math of 1+1=3 in SaaS Acquisitions appeared first on SaaStr. Datto getting acquired for $6.2B looks like a pretty good deal: – $600m ARR, but – Only growing 19% YoY. Potential key: – 28% EBITDA. It's a cash machine pic.twitter.com/Efjrh7F4pa.

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The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

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Dear SaaStr: When Should a CEO Walk Away From an Acquisition Offer?

SaaStr

Q: When should a CEO walk away from an acquisition? I’ve walked from acquisitions where I, to be honest, did want the money but still walked. You have (at least) 4 constituencies in an acquisition: You and your co-founders. I’ve thought about this a lot.

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Noteworthy tech acquisitions 2022

IT World

But one thing that stayed constant was the steady flow of mergers and acquisitions (M&A) across the tech sector. Although nothing rivalled Xilinx’s $35 billion acquisition of Advanced Micro Devices in 2020, last year did see Intuit buy Mailchimp for $12 billion and Square splash out a princely sum — $29 billion — for Afterpay.

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How to Build a SaaS Customer Acquisition Strategy

Baremetrics

So what works (and doesn’t work) as a SaaS acquisition strategy? In this article, you’ll learn 5 keys to building a purpose driven acquisition strategy for your SaaS and how to avoid common mistakes along the way. Only then can you create an acquisition plan.

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Three Secrets to a Successful Acquisition

SaaStr

An acquisition can make or break your startup. Take IBM’s recent purchase of RedHat to accelerate hybrid cloud adoption, or Salesforce’s acquisition of Mulesoft to coordinate, unlock, and integrate customer data better than any competitor. As a former M&A attorney and serial SaaS founder myself, I’ve experienced acquisitions from every point of view. Always always always check to make sure you have clean rights to an acquisition target’s technology.

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Scaling Your Startup and Getting Funded: Key Lessons from Seasoned Pros

Speaker: Brian Chang, Managing Director of Warburg Pincus & Scott Schwan, Chief Product Officer of A-LIGN

Scaling your SaaS business to the growth stage requires a strong product/market-fit, an optimized marketing funnel with repeatable sales processes, and a strategy for customer retention. But how do you truly get to that coveted phase of continued growth and profitability?

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How Long Does It Take To Get to A Billion+ Acquisition in SaaS? About 10 Years

SaaStr

The other day Coupa did its first $1B+ acquisition, of 18+ year old Llamsoft. There should be a lot more billion+ acquisitions in Cloud and SaaS, if only because there are more decacorns to buy them. But there will be a bunch more $1B+ acquisitions coming in SaaS.

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5 customer acquisition strategies for winning new customers

Intercom, Inc.

All future growth hinges on one thing – customer acquisition. While this may sound simple, it can be incredibly challenging to find new opportunities for growth and customer acquisition in an increasingly crowded marketplace. To help you understand and improve your customer acquisition, we asked SaaS leaders within and outside of Intercom to reveal their top customer acquisition tactics. Mobilize your influencers to drive customer acquisition.

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What the $6B Coupa Acquisition Means for Software Startups

Tomasz Tunguz

The acquisition is notable for three reasons. Third, it’s the most substantive acquisition to announce this year after Figma’s announced its sale to Adobe. This morning, Coupa announced its sale to Thoma Bravo for $6.2b. First, the premium to the public price is 31%. Second, the multiple is 8.4x NTM revenues. Both of these data points imply public multiples have room to grow.

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What is Growth Analytics and How to Use It to Improve Customer Acquisition

User Pilot

Growth analytics looks at all parts of the process of growth and chooses the metrics that surround product growth, including monthly recurring revenue (MRR), annual recurring revenue (ARR), cost per acquisition (CPA), conversion rates, revenue growth, and more.

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How to Develop a Recession-Proof Product-Led Strategy

Speaker: Wes Bush, Author of "Product-Led Growth"

Join this webinar to hear PLG pioneer Wes Bush compare great product-led strategies and discuss how you can get past common obstacles.

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The Secrets of Scaling to Acquisition

Chart Mogul

The software M&A (mergers and acquisitions) market saw its best year yet in 2020, and it’s on track to see another record year in 2021. In this episode, we discuss Thomas’s journey in entrepreneurship and how he helps companies on their way to acquisition.

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Aligning SaaS Customer Acquisition

Chaotic Flow

SaaS customer acquisition should focus on maximizing available market penetration, not increasing available market size, and to do that you have to have a very clear picture of your target SaaS customers. Bad prospects waste precious sales cycles and marketing dollars, driving up your customer acquisition costs. It’s better to say no up front, and make expanding your available market an element of your SaaS product strategy, not SaaS customer acquisition.

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The Largest Software Acquisition in History

Tomasz Tunguz

Yesterday, Broadcom announced it will acquire VMWare for $70b, the largest software acquisition in history. This merger also suggests a wave of acquisitions may punctuate 2022, in particular, take-privates. before the acquisition. Acquisition targets are weakened after the market hears of an offer , and weaker still after they agree to terms and await a definitive agreement.

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Layoffs Are Less Common Today After Acquisitions. But Here’s When They Happen.

SaaStr

Q: After an acquisition, how long before severance packages are offered due to layoffs/downsizing? Layoffs and downsizing are less common in most tech acquisitions today. They’re often let go right after an acquisition, sometimes with a severance package.

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Why Product Led Growth is a Customer Success Responsibility

Product Led Growth is fast become a leading business driver in the SaaS world. Find out why your organization should be implementing a product-led growth strategy today, and why customer success should lead it. Download this eBook to learn more!

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How to Prepare Your Startup for Acquisition

Chart Mogul

4x entrepreneur Andrew Gazdecki shares how you can better prepare yourself for your startup's acquisition, and make the journey a rewarding one. Every stage of the startup acquisition process – and I mean every stage – is a negotiation. Customer Acquisition Cost (CAC).

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Build a sustainable customer acquisition strategy

Intercom, Inc.

The best way to improve your customer acquisition is to have a set strategy – one where you know how you’re going to generate demand, what you’re spending on these efforts and how you’re going to convert visitors into paying customers. What is customer acquisition? Customer acquisition is the set of activities that businesses use to bring in new customers. You need to do customer acquisition because you can’t assume your customers will always stick around.

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Dear SaaStr: What are Some Strategies to Get a Higher Price in an Acquisition?

SaaStr

What are strategies to justify a higher valuation for my company in an acquisition? The easiest “strategies” to get a higher price in an acquisition — which admittedly are very hard to deploy quickly : Raise a venture round at a high price.

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Driving SaaS Customer Acquisition w/Success Metrics

Chaotic Flow

Most SaaS businesses begin their journey down the SaaS metrics path by tracking recurring revenue in relation to customer acquisition costs. SaaS profit = current customers x ( avg recurring revenue – avg recurring cost ) – new customers x avg acquisition cost. Is it possible to apply SaaS customer success metrics to customer acquisition? SaaS customer acquisition is merely SaaS prospect success. This third post examines their use in SaaS customer acquisition.

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What happens to the founders after big tech acquisitions?

SaaStr

Q: What happens to the founders after big tech acquisitions? Salesforce is particularly good at minting leaders out of its acquisitions. If the acquirer has leverage, they will often ask for 20%-40% of vested shares to be revested over a period following the acquisition.

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Podcast: Microsoft’s Activision acquisition, explained

IT World

Computerworld executive editor Ken Mingis and senior reporter Lucas Mearian join Juliet to break down Microsoft’s planned acquisition, including how it relates to the metaverse and what it means for the tech industry. Article: [link] To read this article in full, please click here

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What was the biggest acquisition failure or missed opportunity by a company?

SaaStr

Q: What was the biggest acquisition failure or missed opportunity by a company? The post What was the biggest acquisition failure or missed opportunity by a company? It’s hard to really force rank a list, especially of deals you don’t know about.

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SaaS Marketing | Accelerating Customer Acquisition

Chaotic Flow

SaaS marketing professionals know that customer acquisition is the name of the game. What they generally don’t know is that sustainable SaaS growth requires accelerating customer acquisition. The first post in this series introduced the three fundamental levers of SaaS growth: customer acquisition, customer lifetime value and viral customer network effects. The fundamental goal of SaaS marketing is to remove buyer roadblocks to accelerate customer acquisition.

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What are some of the most overlooked details or challenges when integrating two companies post-acquisition?

SaaStr

Q: What are some of the most overlooked details or challenges when integrating two companies post-acquisition? What if the business does worse than planned after the acquisition? But if the acquisition under-performs, resources are often cut.

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Mergers and acquisitions and takeovers — oh my!

IT World

There are generally three reasons to acquire another company: synergy between the companies that leads to a competitive advantage; the elimination of a competitor; and the acquisition of critical intellectual property.

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Data-Driven Outbound as an Acquisition Channel

Sales Hacker

The post Data-Driven Outbound as an Acquisition Channel appeared first on Sales Hacker. Sales Development Live Events

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The future of customer acquisition with HubSpot’s Meghan Keaney Anderson

Intercom, Inc.

We specifically wanted to pick her brain all about customer acquisition : just how does HubSpot do it, and what marketing tactics do they deploy? ” Emerging customer acquisition channels. And cost-per-acquisition itself is up 50% over the past five years. All this to say: the topography of customer acquisition is experiencing a full-blown earthquake. Marketing customer acquisitionWhat does this have to do with marketing?

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The Age of the $1 Billion+ Acquisition in SaaS Has Just Begun

SaaStr

And their largest acquisition to date at the time was (drumroll, please) $15m. Not every company is acquisitive (see, e.g. Apple, Workday, etc). But most end up doing more and more acquisitions over time. But, what was once impossible (a $1b acquisition) and then rare is now becoming routine. The post The Age of the $1 Billion+ Acquisition in SaaS Has Just Begun appeared first on SaaStr.

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Setting the Salesforce/Tableau Acquisition in Context

Tomasz Tunguz

Let’s put this acquisition in context. First, it’s the third business intelligence related acquisition in the past month. Google announced the Looker acquisition last week. Second, the Salesforce/Tableau acquisition is the third largest software acquisition since 2012, second to Microsoft acquiring LinkedIn and IBM purchasing RedHat. in acquisitions suggests that 2019 will be similarly active as 2018, which saw $66B of acquisitions.