Setting the Salesforce/Tableau Acquisition in Context

Tom Tunguz

Let’s put this acquisition in context. First, it’s the third business intelligence related acquisition in the past month. Google announced the Looker acquisition last week. Yesterday, Salesforce announced it would acquire Tableau for $15.7B.

What happens to the founders after big tech acquisitions?

SaaStr

Q: What happens to the founders after big tech acquisitions? Salesforce is particularly good at minting leaders out of its acquisitions. If the acquirer has leverage, they will often ask for 20%-40% of vested shares to be revested over a period following the acquisition.

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Three Secrets to a Successful Acquisition

SaaStr

An acquisition can make or break your startup. Take IBM’s recent purchase of RedHat to accelerate hybrid cloud adoption, or Salesforce’s acquisition of Mulesoft to coordinate, unlock, and integrate customer data better than any competitor. As a former M&A attorney and serial SaaS founder myself, I’ve experienced acquisitions from every point of view. Always always always check to make sure you have clean rights to an acquisition target’s technology.

Aligning SaaS Customer Acquisition

Chaotic Flow

SaaS customer acquisition should focus on maximizing available market penetration, not increasing available market size, and to do that you have to have a very clear picture of your target SaaS customers. SaaS businesses can be overwhelmingly complex.

2020 Database Strategies and Contact Acquisition Survey Report

As buyer expectations continue to heighten, marketing and sales teams are feeling pressured to deliver authentic messaging to buyers at every point of their customer journey. This report aims to highlight the current state of B2B database and contact acquisition strategies, and organizations’ goals to leverage data to fuel their go-to-market strategies in 2020 and beyond.

The Age of the $1 Billion+ Acquisition in SaaS Has Just Begun

SaaStr

And their largest acquisition to date at the time was (drumroll, please) $15m. Not every company is acquisitive (see, e.g. Apple, Workday, etc). But most end up doing more and more acquisitions over time.

What was the biggest acquisition failure or missed opportunity by a company?

SaaStr

Q: What was the biggest acquisition failure or missed opportunity by a company? The post What was the biggest acquisition failure or missed opportunity by a company? It’s hard to really force rank a list, especially of deals you don’t know about.

Freemium: It's About Acquisition, Not Revenue

ProfitWell

Freemium is an acquisition model, not a revenue model. With that in mind, there are some customer acquisition cost (CAC) implications that also make freemium appealing. That’s why we call freemium an acquisition model instead of a revenue model.

Driving SaaS Customer Acquisition w/Success Metrics

Chaotic Flow

Most SaaS businesses begin their journey down the SaaS metrics path by tracking recurring revenue in relation to customer acquisition costs. SaaS profit = current customers x ( avg recurring revenue – avg recurring cost ) – new customers x avg acquisition cost.

Customer Acquisition: What Everyone Gets Wrong in 2019 [Guide]

ProfitWell

What is customer acquisition? Customer acquisition is the process of gaining new customers. Customer acquisition is one of the most popular growth levers for SaaS businesses because it is the most literal way to grow your customer base. When is customer acquisition important?

SaaS Marketing | Accelerating Customer Acquisition

Chaotic Flow

SaaS marketing professionals know that customer acquisition is the name of the game. What they generally don’t know is that sustainable SaaS growth requires accelerating customer acquisition. Every buyer bottleneck removed accelerates customer acquisition.

Red Hat's Acquisition - A Triumph of Open Source

Tom Tunguz

Over the weekend, IBM announced the largest software acquisition of Red Hat, an open-source software company, for $35B. It is the largest software acquisition in history, and the third largest technology acquisition (Dell/EMC at $67B and JDS/SDL for $41B were both larger hardware mergers). Three of the largest software acquisitions of the last ten years have been open source. Relative to other multiples paid this year, this acquisition price isn’t an extreme.

How to Calculate Customer Acquisition Cost (CAC)

Cobloom

Today we're taking a deep-dive into one of the most crucial SaaS metrics around: customer acquisition cost (CAC

Three Observations About the Adobe/Marketo Acquisition

Tom Tunguz

trailing twelve months, the third highest multiple for large software acquisitions. In fact, relative to acquisitions of software companies growing at similar rates, at $4.75B, Third, the multiple expansion in the SaaS market continues, and it’s incredible. About two years ago, Marketo was publicly traded and valued at roughly $1.1B. Vista Equity paid $1.8B to take the company private, a 64% premium.

Seven Strategic Rationales for the Microsoft/Github Acquisition

Tom Tunguz

It’s a massive acquisition at a massive price relative to other software acquisitions. The Skype acquisition was also about identity, consumer identity. This acquisition capstones the commitment. Microsoft’s acquisition of Github is a bold strategic bet that will position Microsoft at the forefront of open-source and reinforce their strength in the Cloud Wars Last week, Microsoft acquired Github for $7.5B.

How to Calculate Customer Acquisition Cost (CAC)

OPEXEngine

Today we’re taking a deep-dive into one of the most crucial SaaS metrics around: customer acquisition cost (CAC). HOW TO CALCULATE CUSTOMER ACQUISITION COST. Customer acquisition cost is designed to tell you how much you need to spend to acquire a single new customer. For example, if you spent $5,000 apiece on sales and marketing in a given month, and closed 10 new customers over that same time period, that month’s Customer Acquisition Cost would be $1,000.

Credit Karma’s acquisition; FICO’s new scoring system; Better tech for tenants, and more

Andreessen Horowitz

What Credit Karma’s acquisition will mean for its products. … The post Credit Karma’s acquisition; FICO’s new scoring system; Better tech for tenants, and more appeared first on Andreessen Horowitz. This first appeared in the monthly a16z fintech newsletter.

Tracking Customer Acquisition in SaaS

Pierre Lechelle

When was the last time you invested money into Customer Acquisition? Tracking Customer Acquisition can solve all […]. Cet article Tracking Customer Acquisition in SaaS est apparu en premier sur Pierre Lechelle. Are you a CMO?

Customer acquisition vs. retention: Which is best for growth?

ProfitWell

Customer acquisition vs. customer retention—which one is better? Nevertheless, many companies focus the majority of their time and resources on acquisition. Let's dive into the details of customer acquisition and retention, and see if we can answer that question.

How to Make User Acquisition Practically Free with Lambda School (Video + Transcript)

SaaStr

There’s a little bit of work to do still, but you know, tonight the title of my talk is how to make user acquisition practically free. The post How to Make User Acquisition Practically Free with Lambda School (Video + Transcript) appeared first on SaaStr.

What do founders need to know to successfully navigate a merger/acquisition?

SaaStr

For most of us, especially if the acquisition is after years of doing it “our way” — that can be very frustrating. The post What do founders need to know to successfully navigate a merger/acquisition? My #1 tip: Get Zen. Once you sell it, it is not yours anymore.

The Latent Purchasing Power in the SaaS Acquisition Market

Tom Tunguz

The startup acquisition market is off by roughly 35% year-over-year. If it does happen, and when acquirers do decide to pursue acquisitions, I suspect we will enter a very acquisitive environment for three reasons. First, the cash available to finance acquisitions on the balance sheets of public companies has grown by 20 X over the last 10 years and now totals more than $8.5 Why the decline?

8 Smart Tactics For Your SaaS Customer Acquisition Strategy

Incredo

Just look at customer acquisition vs retention statistics. What if I am starting out a business and don’t even have leads, not to mention SaaS customer acquisition strategy? The post 8 Smart Tactics For Your SaaS Customer Acquisition Strategy appeared first on Incredo.

Disrupting the Desk Phone: How and Why We Made a $50M Acquisition with Dialpad (Video + Transcript)

SaaStr

Thanks so much everyone for joining us for our fireside chat today, disrupting the desk phone: how and why we made a $50 million acquisition. And when I was at Google, we did a couple acquisitions. When the acquisition offer came, Craig and I were just talking about this.

The Things Nobody Tells You About An $8B Acquisition with Ryan Smith from Qualtrics (Video + Transcript)

SaaStr

Join Qualtrics Co-Founder and CEO alongside SaaStr Founder and CEO Jason Lemkin as Ryan reflects on the survey software maker’s acquisition by SAP this year. Ryan Smith: The backstory here is we turned down an acquisition offer for $500 million in 2012.

8 Smart Tactics For Your SaaS Customer Acquisition Strategy

Incredo

Just look at customer acquisition vs retention statistics. What if I am starting out a business and don’t even have leads, not to mention SaaS customer acquisition strategy? The post 8 Smart Tactics For Your SaaS Customer Acquisition Strategy appeared first on Incredo.

Customer Acquisition Spending: Lessons from Workday

Practical Advice on SaaS marketing

Specifically, it illustrates the need for software-as-a-service (SaaS) companies to spend money - lots of it - on customer acquisition. times more on customer acquisition than annual revenues, and in 2007 it spent nearly 18 times more than annual revenues.

The Salesforce/Mulesoft Acquisition is a Bellwether for the 2018 M&A Market

Tom Tunguz

Year of Acquisition. If we compare this acquisition on other dimensions, we see that Mulesoft is the second fastest growing at the time of acquisition, next to SuccessFactors in 2011. In the first three months of 2018, we’ve witnessed two multibillion dollar software acquisitions. The data suggests that these acquisitions will be completed at some of the highest multiples of the last decade, especially for the fastest growing companies

16 Minutes on the News #24: What’s Up With All These Fintech Acquisitions; SEC Rules

Andreessen Horowitz

This episode of 16 Minutes on the news covers: all the recent fintech acquisitions! … The post 16 Minutes on the News #24: What’s Up With All These Fintech Acquisitions; SEC Rules appeared first on Andreessen Horowitz.

What Product-Led Storytelling Is And How It Drives User Acquisition

OpenView Labs

Again, in real-time, we can see this play out in sales- and product-driven customer acquisition motions. These efforts generate millions of organic visitors for Mailchimp and play a significant role in their acquisition of about 14k customers per day.

Customer Acquisition: What Are the Most Crucial Product Marketing Activities?

OpenView Labs

Welcome to part two, focused on Customer Acquisition. Customer Acquisition. Customer Acquisition. Now we are moving on to Customer Acquisition. These four areas of focus are key during the Customer Acquisition phase.

Customer retention: the foundation of acquisition and growth

ProfitWell

Acquisition is the weakest growth lever. We studied the levers—acquisition, retention, and monetization—of 512 SaaS companies. We found that monetization and retention have much higher revenue impacts than acquisition when considering the same level of impact across each growth lever. While you may have the best acquisition process in the business, if your retention is terrible then it’s all worthless. How do we know this?

What is customer acquisition cost and why does it matter?

Inside Intercom

How to think about costs in your customer acquisition strategy. If all you care about is optimizing for customer acquisition, you might think all five ads were created equal and allocate your budget accordingly. What is Customer Acquisition Cost (CAC)?

Trends In Startup Acquisition Market in 2015

Tom Tunguz

This time last year, I analyzed the state of the startup acquisition market. First, the larger acquisitions were becoming larger. Second, that the total number of acquisitions in 2014 would achieve a 5 year high. The median acquisition price for technology companies in Crunchbase’s data set is plotted above, bucketed by size. For example, the $500M bucket marked in yellow includes all acquisitions between $100M and $500M.

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Customer Acquisition Cost: The Secret Weapon of Successful Startups

Chart Mogul

The customer acquisition cost can help you create, measure, and improve a business model that will put your business on the path to profitability. What is the Customer Acquisition Cost? CAC stands for customer acquisition cost.

Teamwork is Turning Its Partner Program into a Powerful Acquisition and Retention Tool

Chart Mogul

In 2020, Ryan and the team plan to expand the Partner Program and using it as an acquisition channel as well. Customer Stories acquisition retention saasRyan Mesches is using ChartMogul to measure the effect of the Partner Program on the company’s bottom line. What is Teamwork?

What Is a Platform Acquisition?

Divestopedia

Building your business through acquisition (either as the acquiree or acquirer) is a sound strategy. Use established businesses as a platform to bolster your industry presence. This article will show you how and why

How Big is a Typical Software Company Acquisition?

Tom Tunguz

Last, M&A activity seems quite brisk with more than 30 $1B+ billion acquisitions in the last nine months alone. How do all these factors commingle to influence today’s acquisition environment? 2016 is on pace to match the past three years of software acquisition trends which vary from $64B-$70B. However, in 2016 the total number of acquisitions will likely fall by 40% from an average of 150 per year to 92. Fewer acquisitions at higher prices.

Why Amazon's Acquisition of Whole Foods Matters for Startupland

Tom Tunguz

Amazon’s acquisition of Whole Foods is notable for many reasons. Third, the acquisition underscores the importance of physical retail even to the largest American ecommerce giant. However, the most interesting part of this acquisition is that it marks the current apotheosis of technology’s impact in the broader economy. But, Amazon’s acquisition of Whole Foods is the reverse: a leading technology company buying a leader of a traditional industry.

Trends in the Startup Acquisition Market

Tom Tunguz

See an updated version of this post: Trends in the Startup Acquisition Market in 2015. I was curious how the strength of the IPO market has impacted the acquisition market. In particular, how the number and value of startup acquisitions has changed, and more specifically, whether there are any trends in the sizes of acquisitions. To get a better sense of these trends, I’ve analyzed the Crunchbase acquisition data for US tech companies over the last 4.5

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