Expert insights. Personalized for you.
Just look at customer acquisition vs retention statistics. What if I am starting out a business and don’t even have leads, not to mention SaaS customer acquisition strategy? The post 8 Smart Tactics For Your SaaS Customer Acquisition Strategy appeared first on Incredo. MORE
Year of Acquisition. If we compare this acquisition on other dimensions, we see that Mulesoft is the second fastest growing at the time of acquisition, next to SuccessFactors in 2011. In the first three months of 2018, we’ve witnessed two multibillion dollar software acquisitions. The data suggests that these acquisitions will be completed at some of the highest multiples of the last decade, especially for the fastest growing companies MORE
Q: What was the biggest acquisition failure or missed opportunity by a company? The post What was the biggest acquisition failure or missed opportunity by a company? It’s hard to really force rank a list, especially of deals you don’t know about. MORE
How to think about costs in your customer acquisition strategy. If all you care about is optimizing for customer acquisition, you might think all five ads were created equal and allocate your budget accordingly. What is Customer Acquisition Cost (CAC)? MORE
trailing twelve months, the third highest multiple for large software acquisitions. In fact, relative to acquisitions of software companies growing at similar rates, at $4.75B, Third, the multiple expansion in the SaaS market continues, and it’s incredible. About two years ago, Marketo was publicly traded and valued at roughly $1.1B. Vista Equity paid $1.8B to take the company private, a 64% premium. MORE
Welcome to part two, focused on Customer Acquisition. Customer Acquisition. Customer Acquisition. Now we are moving on to Customer Acquisition. These four areas of focus are key during the Customer Acquisition phase. MORE
Amazon’s acquisition of Whole Foods is notable for many reasons. Third, the acquisition underscores the importance of physical retail even to the largest American ecommerce giant. However, the most interesting part of this acquisition is that it marks the current apotheosis of technology’s impact in the broader economy. But, Amazon’s acquisition of Whole Foods is the reverse: a leading technology company buying a leader of a traditional industry. MORE
See an updated version of this post: Trends in the Startup Acquisition Market in 2015. I was curious how the strength of the IPO market has impacted the acquisition market. In particular, how the number and value of startup acquisitions has changed, and more specifically, whether there are any trends in the sizes of acquisitions. To get a better sense of these trends, I’ve analyzed the Crunchbase acquisition data for US tech companies over the last 4.5 MORE
This episode of 16 Minutes on the news covers: all the recent fintech acquisitions! … The post 16 Minutes on the News #24: What’s Up With All These Fintech Acquisitions; SEC Rules appeared first on Andreessen Horowitz. MORE
Q: What happens to the founders after big tech acquisitions? Salesforce is particularly good at minting leaders out of its acquisitions. If the acquirer has leverage, they will often ask for 20%-40% of vested shares to be revested over a period following the acquisition. MORE
What Credit Karma’s acquisition will mean for its products. … The post Credit Karma’s acquisition; FICO’s new scoring system; Better tech for tenants, and more appeared first on Andreessen Horowitz. This first appeared in the monthly a16z fintech newsletter. MORE
108 Again, in real-time, we can see this play out in sales- and product-driven customer acquisition motions. These efforts generate millions of organic visitors for Mailchimp and play a significant role in their acquisition of about 14k customers per day. MORE
There’s a little bit of work to do still, but you know, tonight the title of my talk is how to make user acquisition practically free. The post How to Make User Acquisition Practically Free with Lambda School (Video + Transcript) appeared first on SaaStr. MORE
An acquisition can make or break your startup. Take IBM’s recent purchase of RedHat to accelerate hybrid cloud adoption, or Salesforce’s acquisition of Mulesoft to coordinate, unlock, and integrate customer data better than any competitor. As a former M&A attorney and serial SaaS founder myself, I’ve experienced acquisitions from every point of view. Always always always check to make sure you have clean rights to an acquisition target’s technology. MORE
Acquisition is the weakest growth lever. We studied the levers—acquisition, retention, and monetization—of 512 SaaS companies. We found that monetization and retention have much higher revenue impacts than acquisition when considering the same level of impact across each growth lever. While you may have the best acquisition process in the business, if your retention is terrible then it’s all worthless. How do we know this? MORE
Over the weekend, IBM announced the largest software acquisition of Red Hat, an open-source software company, for $35B. It is the largest software acquisition in history, and the third largest technology acquisition (Dell/EMC at $67B and JDS/SDL for $41B were both larger hardware mergers). Three of the largest software acquisitions of the last ten years have been open source. Relative to other multiples paid this year, this acquisition price isn’t an extreme. MORE
Today we’re taking a deep-dive into one of the most crucial SaaS metrics around: customer acquisition cost (CAC). HOW TO CALCULATE CUSTOMER ACQUISITION COST. Customer acquisition cost is designed to tell you how much you need to spend to acquire a single new customer. For example, if you spent $5,000 apiece on sales and marketing in a given month, and closed 10 new customers over that same time period, that month’s Customer Acquisition Cost would be $1,000. MORE
SaaS customer acquisition should focus on maximizing available market penetration, not increasing available market size, and to do that you have to have a very clear picture of your target SaaS customers. SaaS businesses can be overwhelmingly complex. MORE
SaaS marketing professionals know that customer acquisition is the name of the game. What they generally don’t know is that sustainable SaaS growth requires accelerating customer acquisition. Every buyer bottleneck removed accelerates customer acquisition. MORE
This time last year, I analyzed the state of the startup acquisition market. First, the larger acquisitions were becoming larger. Second, that the total number of acquisitions in 2014 would achieve a 5 year high. The median acquisition price for technology companies in Crunchbase’s data set is plotted above, bucketed by size. For example, the $500M bucket marked in yellow includes all acquisitions between $100M and $500M. MORE
Building your business through acquisition (either as the acquiree or acquirer) is a sound strategy. Use established businesses as a platform to bolster your industry presence. This article will show you how and why MORE
The startup acquisition market is off by roughly 35% year-over-year. If it does happen, and when acquirers do decide to pursue acquisitions, I suspect we will enter a very acquisitive environment for three reasons. First, the cash available to finance acquisitions on the balance sheets of public companies has grown by 20 X over the last 10 years and now totals more than $8.5 Why the decline? MORE
Thanks so much everyone for joining us for our fireside chat today, disrupting the desk phone: how and why we made a $50 million acquisition. And when I was at Google, we did a couple acquisitions. When the acquisition offer came, Craig and I were just talking about this. MORE
Last, M&A activity seems quite brisk with more than 30 $1B+ billion acquisitions in the last nine months alone. How do all these factors commingle to influence today’s acquisition environment? 2016 is on pace to match the past three years of software acquisition trends which vary from $64B-$70B. However, in 2016 the total number of acquisitions will likely fall by 40% from an average of 150 per year to 92. Fewer acquisitions at higher prices. MORE
And their largest acquisition to date at the time was (drumroll, please) $15m. Not every company is acquisitive (see, e.g. Apple, Workday, etc). But most end up doing more and more acquisitions over time. MORE
For most of us, especially if the acquisition is after years of doing it “our way” — that can be very frustrating. The post What do founders need to know to successfully navigate a merger/acquisition? My #1 tip: Get Zen. Once you sell it, it is not yours anymore. MORE
Freemium is an acquisition model, not a revenue model. With that in mind, there are some customer acquisition cost (CAC) implications that also make freemium appealing. That’s why we call freemium an acquisition model instead of a revenue model. MORE
Join Qualtrics Co-Founder and CEO alongside SaaStr Founder and CEO Jason Lemkin as Ryan reflects on the survey software maker’s acquisition by SAP this year. Ryan Smith: The backstory here is we turned down an acquisition offer for $500 million in 2012. MORE
Specifically, it illustrates the need for software-as-a-service (SaaS) companies to spend money - lots of it - on customer acquisition. times more on customer acquisition than annual revenues, and in 2007 it spent nearly 18 times more than annual revenues. MORE
In 2020, Ryan and the team plan to expand the Partner Program and using it as an acquisition channel as well. Customer Stories acquisition retention saasRyan Mesches is using ChartMogul to measure the effect of the Partner Program on the company’s bottom line. What is Teamwork? MORE
It’s a massive acquisition at a massive price relative to other software acquisitions. The Skype acquisition was also about identity, consumer identity. This acquisition capstones the commitment. Microsoft’s acquisition of Github is a bold strategic bet that will position Microsoft at the forefront of open-source and reinforce their strength in the Cloud Wars Last week, Microsoft acquired Github for $7.5B. MORE
What is customer acquisition? Customer acquisition is the process of gaining new customers. Customer acquisition is one of the most popular growth levers for SaaS businesses because it is the most literal way to grow your customer base. When is customer acquisition important? MORE
Most SaaS businesses begin their journey down the SaaS metrics path by tracking recurring revenue in relation to customer acquisition costs. SaaS profit = current customers x ( avg recurring revenue – avg recurring cost ) – new customers x avg acquisition cost. MORE
The customer acquisition cost can help you create, measure, and improve a business model that will put your business on the path to profitability. What is the Customer Acquisition Cost? CAC stands for customer acquisition cost. MORE
Let’s put this acquisition in context. First, it’s the third business intelligence related acquisition in the past month. Google announced the Looker acquisition last week. Yesterday, Salesforce announced it would acquire Tableau for $15.7B. MORE
When was the last time you invested money into Customer Acquisition? Tracking Customer Acquisition can solve all […]. Cet article Tracking Customer Acquisition in SaaS est apparu en premier sur Pierre Lechelle. Are you a CMO? MORE
Just look at customer acquisition vs retention statistics. What if I am starting out a business and don’t even have leads, not to mention SaaS customer acquisition strategy? The post 8 Smart Tactics For Your SaaS Customer Acquisition Strategy appeared first on Incredo. MORE
Customer acquisition vs. customer retention—which one is better? Nevertheless, many companies focus the majority of their time and resources on acquisition. Let's dive into the details of customer acquisition and retention, and see if we can answer that question. MORE
Today we're taking a deep-dive into one of the most crucial SaaS metrics around: customer acquisition cost (CAC MORE
Q: What are some of the most overlooked details or challenges when integrating two companies post-acquisition? What if the business does worse than planned after the acquisition? But if the acquisition under-performs, resources are often cut. MORE
Acquisition Related Topics 
Tom Tunguz
JUNE 11, 2019
Let’s put this acquisition in context. First, it’s the third business intelligence related acquisition in the past month. Google announced the Looker acquisition last week. Yesterday, Salesforce announced it would acquire Tableau for $15.7B.
SaaStr
DECEMBER 10, 2019
Q: What happens to the founders after big tech acquisitions? Salesforce is particularly good at minting leaders out of its acquisitions. If the acquirer has leverage, they will often ask for 20%-40% of vested shares to be revested over a period following the acquisition.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
SaaStr
FEBRUARY 12, 2019
An acquisition can make or break your startup. Take IBM’s recent purchase of RedHat to accelerate hybrid cloud adoption, or Salesforce’s acquisition of Mulesoft to coordinate, unlock, and integrate customer data better than any competitor. As a former M&A attorney and serial SaaS founder myself, I’ve experienced acquisitions from every point of view. Always always always check to make sure you have clean rights to an acquisition target’s technology.
Chaotic Flow
JULY 21, 2015
SaaS customer acquisition should focus on maximizing available market penetration, not increasing available market size, and to do that you have to have a very clear picture of your target SaaS customers. SaaS businesses can be overwhelmingly complex.
Advertiser: ZoomInfo
As buyer expectations continue to heighten, marketing and sales teams are feeling pressured to deliver authentic messaging to buyers at every point of their customer journey. This report aims to highlight the current state of B2B database and contact acquisition strategies, and organizations’ goals to leverage data to fuel their go-to-market strategies in 2020 and beyond.
SaaStr
MARCH 19, 2019
And their largest acquisition to date at the time was (drumroll, please) $15m. Not every company is acquisitive (see, e.g. Apple, Workday, etc). But most end up doing more and more acquisitions over time.
|
SaaStr
MARCH 3, 2020
Q: What was the biggest acquisition failure or missed opportunity by a company? The post What was the biggest acquisition failure or missed opportunity by a company? It’s hard to really force rank a list, especially of deals you don’t know about.
ProfitWell
SEPTEMBER 16, 2019
Freemium is an acquisition model, not a revenue model. With that in mind, there are some customer acquisition cost (CAC) implications that also make freemium appealing. That’s why we call freemium an acquisition model instead of a revenue model.
Chaotic Flow
MAY 6, 2014
Most SaaS businesses begin their journey down the SaaS metrics path by tracking recurring revenue in relation to customer acquisition costs. SaaS profit = current customers x ( avg recurring revenue – avg recurring cost ) – new customers x avg acquisition cost.
ProfitWell
MAY 21, 2019
What is customer acquisition? Customer acquisition is the process of gaining new customers. Customer acquisition is one of the most popular growth levers for SaaS businesses because it is the most literal way to grow your customer base. When is customer acquisition important?
Chaotic Flow
JULY 9, 2013
SaaS marketing professionals know that customer acquisition is the name of the game. What they generally don’t know is that sustainable SaaS growth requires accelerating customer acquisition. Every buyer bottleneck removed accelerates customer acquisition.
|
Tom Tunguz
OCTOBER 27, 2018
Over the weekend, IBM announced the largest software acquisition of Red Hat, an open-source software company, for $35B. It is the largest software acquisition in history, and the third largest technology acquisition (Dell/EMC at $67B and JDS/SDL for $41B were both larger hardware mergers). Three of the largest software acquisitions of the last ten years have been open source. Relative to other multiples paid this year, this acquisition price isn’t an extreme.
Cobloom
SEPTEMBER 2, 2019
Today we're taking a deep-dive into one of the most crucial SaaS metrics around: customer acquisition cost (CAC
Tom Tunguz
SEPTEMBER 23, 2018
trailing twelve months, the third highest multiple for large software acquisitions. In fact, relative to acquisitions of software companies growing at similar rates, at $4.75B, Third, the multiple expansion in the SaaS market continues, and it’s incredible. About two years ago, Marketo was publicly traded and valued at roughly $1.1B. Vista Equity paid $1.8B to take the company private, a 64% premium.
Tom Tunguz
JUNE 9, 2018
It’s a massive acquisition at a massive price relative to other software acquisitions. The Skype acquisition was also about identity, consumer identity. This acquisition capstones the commitment. Microsoft’s acquisition of Github is a bold strategic bet that will position Microsoft at the forefront of open-source and reinforce their strength in the Cloud Wars Last week, Microsoft acquired Github for $7.5B.
OPEXEngine
FEBRUARY 4, 2020
Today we’re taking a deep-dive into one of the most crucial SaaS metrics around: customer acquisition cost (CAC). HOW TO CALCULATE CUSTOMER ACQUISITION COST. Customer acquisition cost is designed to tell you how much you need to spend to acquire a single new customer. For example, if you spent $5,000 apiece on sales and marketing in a given month, and closed 10 new customers over that same time period, that month’s Customer Acquisition Cost would be $1,000.
Andreessen Horowitz
FEBRUARY 27, 2020
What Credit Karma’s acquisition will mean for its products. … The post Credit Karma’s acquisition; FICO’s new scoring system; Better tech for tenants, and more appeared first on Andreessen Horowitz. This first appeared in the monthly a16z fintech newsletter.
Pierre Lechelle
OCTOBER 18, 2016
When was the last time you invested money into Customer Acquisition? Tracking Customer Acquisition can solve all […]. Cet article Tracking Customer Acquisition in SaaS est apparu en premier sur Pierre Lechelle. Are you a CMO?
ProfitWell
MAY 21, 2020
Customer acquisition vs. customer retention—which one is better? Nevertheless, many companies focus the majority of their time and resources on acquisition. Let's dive into the details of customer acquisition and retention, and see if we can answer that question.
SaaStr
SEPTEMBER 3, 2019
There’s a little bit of work to do still, but you know, tonight the title of my talk is how to make user acquisition practically free. The post How to Make User Acquisition Practically Free with Lambda School (Video + Transcript) appeared first on SaaStr.
SaaStr
MAY 22, 2019
For most of us, especially if the acquisition is after years of doing it “our way” — that can be very frustrating. The post What do founders need to know to successfully navigate a merger/acquisition? My #1 tip: Get Zen. Once you sell it, it is not yours anymore.
Tom Tunguz
NOVEMBER 7, 2017
The startup acquisition market is off by roughly 35% year-over-year. If it does happen, and when acquirers do decide to pursue acquisitions, I suspect we will enter a very acquisitive environment for three reasons. First, the cash available to finance acquisitions on the balance sheets of public companies has grown by 20 X over the last 10 years and now totals more than $8.5 Why the decline?
Incredo
OCTOBER 8, 2019
Just look at customer acquisition vs retention statistics. What if I am starting out a business and don’t even have leads, not to mention SaaS customer acquisition strategy? The post 8 Smart Tactics For Your SaaS Customer Acquisition Strategy appeared first on Incredo.
SaaStr
APRIL 25, 2019
Thanks so much everyone for joining us for our fireside chat today, disrupting the desk phone: how and why we made a $50 million acquisition. And when I was at Google, we did a couple acquisitions. When the acquisition offer came, Craig and I were just talking about this.
SaaStr
FEBRUARY 26, 2019
Join Qualtrics Co-Founder and CEO alongside SaaStr Founder and CEO Jason Lemkin as Ryan reflects on the survey software maker’s acquisition by SAP this year. Ryan Smith: The backstory here is we turned down an acquisition offer for $500 million in 2012.
Incredo
OCTOBER 8, 2019
Just look at customer acquisition vs retention statistics. What if I am starting out a business and don’t even have leads, not to mention SaaS customer acquisition strategy? The post 8 Smart Tactics For Your SaaS Customer Acquisition Strategy appeared first on Incredo.
Practical Advice on SaaS marketing
SEPTEMBER 5, 2012
Specifically, it illustrates the need for software-as-a-service (SaaS) companies to spend money - lots of it - on customer acquisition. times more on customer acquisition than annual revenues, and in 2007 it spent nearly 18 times more than annual revenues.
Tom Tunguz
MARCH 19, 2018
Year of Acquisition. If we compare this acquisition on other dimensions, we see that Mulesoft is the second fastest growing at the time of acquisition, next to SuccessFactors in 2011. In the first three months of 2018, we’ve witnessed two multibillion dollar software acquisitions. The data suggests that these acquisitions will be completed at some of the highest multiples of the last decade, especially for the fastest growing companies
Andreessen Horowitz
FEBRUARY 28, 2020
This episode of 16 Minutes on the news covers: all the recent fintech acquisitions! … The post 16 Minutes on the News #24: What’s Up With All These Fintech Acquisitions; SEC Rules appeared first on Andreessen Horowitz.
OpenView Labs
JUNE 8, 2020
Again, in real-time, we can see this play out in sales- and product-driven customer acquisition motions. These efforts generate millions of organic visitors for Mailchimp and play a significant role in their acquisition of about 14k customers per day.
OpenView Labs
DECEMBER 10, 2019
Welcome to part two, focused on Customer Acquisition. Customer Acquisition. Customer Acquisition. Now we are moving on to Customer Acquisition. These four areas of focus are key during the Customer Acquisition phase.
ProfitWell
MARCH 25, 2020
Acquisition is the weakest growth lever. We studied the levers—acquisition, retention, and monetization—of 512 SaaS companies. We found that monetization and retention have much higher revenue impacts than acquisition when considering the same level of impact across each growth lever. While you may have the best acquisition process in the business, if your retention is terrible then it’s all worthless. How do we know this?
Inside Intercom
NOVEMBER 7, 2018
How to think about costs in your customer acquisition strategy. If all you care about is optimizing for customer acquisition, you might think all five ads were created equal and allocate your budget accordingly. What is Customer Acquisition Cost (CAC)?
Tom Tunguz
JUNE 29, 2015
This time last year, I analyzed the state of the startup acquisition market. First, the larger acquisitions were becoming larger. Second, that the total number of acquisitions in 2014 would achieve a 5 year high. The median acquisition price for technology companies in Crunchbase’s data set is plotted above, bucketed by size. For example, the $500M bucket marked in yellow includes all acquisitions between $100M and $500M.
Chart Mogul
OCTOBER 3, 2019
The customer acquisition cost can help you create, measure, and improve a business model that will put your business on the path to profitability. What is the Customer Acquisition Cost? CAC stands for customer acquisition cost.
Chart Mogul
JANUARY 20, 2020
In 2020, Ryan and the team plan to expand the Partner Program and using it as an acquisition channel as well. Customer Stories acquisition retention saasRyan Mesches is using ChartMogul to measure the effect of the Partner Program on the company’s bottom line. What is Teamwork?
Divestopedia
APRIL 2, 2019
Building your business through acquisition (either as the acquiree or acquirer) is a sound strategy. Use established businesses as a platform to bolster your industry presence. This article will show you how and why
Tom Tunguz
OCTOBER 16, 2016
Last, M&A activity seems quite brisk with more than 30 $1B+ billion acquisitions in the last nine months alone. How do all these factors commingle to influence today’s acquisition environment? 2016 is on pace to match the past three years of software acquisition trends which vary from $64B-$70B. However, in 2016 the total number of acquisitions will likely fall by 40% from an average of 150 per year to 92. Fewer acquisitions at higher prices.
Tom Tunguz
JUNE 18, 2017
Amazon’s acquisition of Whole Foods is notable for many reasons. Third, the acquisition underscores the importance of physical retail even to the largest American ecommerce giant. However, the most interesting part of this acquisition is that it marks the current apotheosis of technology’s impact in the broader economy. But, Amazon’s acquisition of Whole Foods is the reverse: a leading technology company buying a leader of a traditional industry.
Tom Tunguz
JULY 9, 2014
See an updated version of this post: Trends in the Startup Acquisition Market in 2015. I was curious how the strength of the IPO market has impacted the acquisition market. In particular, how the number and value of startup acquisitions has changed, and more specifically, whether there are any trends in the sizes of acquisitions. To get a better sense of these trends, I’ve analyzed the Crunchbase acquisition data for US tech companies over the last 4.5
Let's personalize your content