INDUSTRY INSIGHTS YOUR PEERS ARE READING
Just look at customer acquisition vs retention statistics. What if I am starting out a business and don’t even have leads, not to mention SaaS customer acquisition strategy? The post 8 Smart Tactics For Your SaaS Customer Acquisition Strategy appeared first on Incredo. MORE
What is your SaaS startup worth in an acquisition? What is your SaaS startup worth in an acquisition? The chart above shows the median multiple across all software acquisitions. This figure takes into account all acquisitions, including old and slow growing software companies. To answer that question, we can analyze the data set of all software companies acquired over the last six years and benchmark them by enterprise value-to-revenue multiples. MORE
How to think about costs in your customer acquisition strategy. If all you care about is optimizing for customer acquisition, you might think all five ads were created equal and allocate your budget accordingly. What is Customer Acquisition Cost (CAC)? MORE
trailing twelve months, the third highest multiple for large software acquisitions. In fact, relative to acquisitions of software companies growing at similar rates, at $4.75B, Third, the multiple expansion in the SaaS market continues, and it’s incredible. About two years ago, Marketo was publicly traded and valued at roughly $1.1B. Vista Equity paid $1.8B to take the company private, a 64% premium. MORE
Amazon’s acquisition of Whole Foods is notable for many reasons. Third, the acquisition underscores the importance of physical retail even to the largest American ecommerce giant. However, the most interesting part of this acquisition is that it marks the current apotheosis of technology’s impact in the broader economy. But, Amazon’s acquisition of Whole Foods is the reverse: a leading technology company buying a leader of a traditional industry. MORE
See an updated version of this post: Trends in the Startup Acquisition Market in 2015. I was curious how the strength of the IPO market has impacted the acquisition market. In particular, how the number and value of startup acquisitions has changed, and more specifically, whether there are any trends in the sizes of acquisitions. To get a better sense of these trends, I’ve analyzed the Crunchbase acquisition data for US tech companies over the last 4.5 MORE
The acquisition highlights a number of important strategic considerations for CRO’s and sales leaders everywhere. First, this acquisition highlights the need to be able to reach new verticals and new roles. Second, the acquisition highlights the increasing importance of data. MORE
Over sushi, a friend explained to me that this strategy might also extend to the way the company views acquisitions. Amazon operates its businesses at very close to break-even, zero net margin, to win the greatest share and prevent competition from undercutting them. MORE
We specifically wanted to pick her brain all about customer acquisition : just how does HubSpot do it, and what marketing tactics do they deploy? ” Emerging customer acquisition channels. And cost-per-acquisition itself is up 50% over the past five years. MORE
billion bid for Tableau Software has many organizations wondering how the proposed acquisition will impact their operations. Salesforce.com’s $15.7 According to industry analysts, it all depends on how your enterprise makes use of their respective platforms. MORE
There’s a little bit of work to do still, but you know, tonight the title of my talk is how to make user acquisition practically free. The post How to Make User Acquisition Practically Free with Lambda School (Video + Transcript) appeared first on SaaStr. MORE
An acquisition can make or break your startup. Take IBM’s recent purchase of RedHat to accelerate hybrid cloud adoption, or Salesforce’s acquisition of Mulesoft to coordinate, unlock, and integrate customer data better than any competitor. As a former M&A attorney and serial SaaS founder myself, I’ve experienced acquisitions from every point of view. Always always always check to make sure you have clean rights to an acquisition target’s technology. MORE
Over the weekend, IBM announced the largest software acquisition of Red Hat, an open-source software company, for $35B. It is the largest software acquisition in history, and the third largest technology acquisition (Dell/EMC at $67B and JDS/SDL for $41B were both larger hardware mergers). Three of the largest software acquisitions of the last ten years have been open source. Relative to other multiples paid this year, this acquisition price isn’t an extreme. MORE
SaaS customer acquisition should focus on maximizing available market penetration, not increasing available market size, and to do that you have to have a very clear picture of your target SaaS customers. SaaS businesses can be overwhelmingly complex. MORE
SaaS marketing professionals know that customer acquisition is the name of the game. What they generally don’t know is that sustainable SaaS growth requires accelerating customer acquisition. Every buyer bottleneck removed accelerates customer acquisition. MORE
This time last year, I analyzed the state of the startup acquisition market. First, the larger acquisitions were becoming larger. Second, that the total number of acquisitions in 2014 would achieve a 5 year high. The median acquisition price for technology companies in Crunchbase’s data set is plotted above, bucketed by size. For example, the $500M bucket marked in yellow includes all acquisitions between $100M and $500M. MORE
Building your business through acquisition (either as the acquiree or acquirer) is a sound strategy. Use established businesses as a platform to bolster your industry presence. This article will show you how and why MORE
Qualtrics Co-Founder and CEO Ryan Smith sits down with SaaStr Founder and CEO Jason Lemkin as Ryan reflects on the survey software maker’s acquisition by SAP this year. Here’s what Jason and Ryan talk about: Why did Qualtrics turn down a $500M acquisition offer in 2012? MORE
The startup acquisition market is off by roughly 35% year-over-year. If it does happen, and when acquirers do decide to pursue acquisitions, I suspect we will enter a very acquisitive environment for three reasons. First, the cash available to finance acquisitions on the balance sheets of public companies has grown by 20 X over the last 10 years and now totals more than $8.5 Why the decline? MORE
All future growth hinges on one thing – customer acquisition. While this may sound simple, it can be incredibly challenging to find new opportunities for growth and customer acquisition in an increasingly crowded marketplace. To help you understand and improve your customer acquisition, we asked SaaS leaders within and outside of Intercom to reveal their top customer acquisition tactics. Mobilize your influencers to drive customer acquisition. MORE
Thanks so much everyone for joining us for our fireside chat today, disrupting the desk phone: how and why we made a $50 million acquisition. And when I was at Google, we did a couple acquisitions. When the acquisition offer came, Craig and I were just talking about this. MORE
In this article, I will share some tips to reduce your CAC to have more profitable customer acquisition channels. In my previous article, I talked about the importance of adding CAC metric to your marketing mix. There are a few things you can do to lower your CAC, but here I will talk about the ones I find it most useful. Clearly Define Your Target Persona It’s essential to know whom you should target with your marketing activities MORE
The purpose of every marketer is to help their company to achieve growth. Best marketers don’t just focus on growth are they focus on sustainable growth in the long term. Most of the times marketing professionals forget about the long term part of the growth and just focus on making business decisions to acquire new customers without thinking about the costs. So how do we think about the long term part of the growth and whether our marketing strategies are efficient or not MORE
Last, M&A activity seems quite brisk with more than 30 $1B+ billion acquisitions in the last nine months alone. How do all these factors commingle to influence today’s acquisition environment? 2016 is on pace to match the past three years of software acquisition trends which vary from $64B-$70B. However, in 2016 the total number of acquisitions will likely fall by 40% from an average of 150 per year to 92. Fewer acquisitions at higher prices. MORE
And their largest acquisition to date at the time was (drumroll, please) $15m. Not every company is acquisitive (see, e.g. Apple, Workday, etc). But most end up doing more and more acquisitions over time. MORE
For most of us, especially if the acquisition is after years of doing it “our way” — that can be very frustrating. The post What do founders need to know to successfully navigate a merger/acquisition? My #1 tip: Get Zen. Once you sell it, it is not yours anymore. MORE
Freemium is an acquisition model, not a revenue model. With that in mind, there are some customer acquisition cost (CAC) implications that also make freemium appealing. That’s why we call freemium an acquisition model instead of a revenue model. MORE
Join Qualtrics Co-Founder and CEO alongside SaaStr Founder and CEO Jason Lemkin as Ryan reflects on the survey software maker’s acquisition by SAP this year. Ryan Smith: The backstory here is we turned down an acquisition offer for $500 million in 2012. MORE
Specifically, it illustrates the need for software-as-a-service (SaaS) companies to spend money - lots of it - on customer acquisition. times more on customer acquisition than annual revenues, and in 2007 it spent nearly 18 times more than annual revenues. MORE
A few months ago we wrote about Zoominfo’s acquisition of Datanyze in an effort to strengthen its sales intelligence engine. In conclusion, we believe this acquisition is a healthy one for the ecosystem, despite the fact that it does produce some challenges as well. MORE
But more on that later… Going into the acquisition, Manny Medina (the CEO of Outreach) and I knew how important it would be to let Sales Hacker continue operating independently. 12 months ago, Sales Hacker was acquired by Outreach. MORE
It’s a massive acquisition at a massive price relative to other software acquisitions. The Skype acquisition was also about identity, consumer identity. This acquisition capstones the commitment. Microsoft’s acquisition of Github is a bold strategic bet that will position Microsoft at the forefront of open-source and reinforce their strength in the Cloud Wars Last week, Microsoft acquired Github for $7.5B. MORE
The acquisition frenzy continues in SaaS. In the 2016 acquisition market, the median acquisition multiple is 7.8x The LinkedIn acquisition in particular is a strategic move by Microsoft. With the acquisition of LinkedIn’s data set, Microsoft will have an opportunity to both continue to grow the existing business by selling it through its channels, differentiate its CRM product, Dynamics, and offer a sales productivity tool in Sales Navigator. MORE
Public companies are often required to disclose the process of their acquisition. LinkedIn’s sale to Microsoft is described step by step in an SEC disclosure and it offers both a peek into how these massive acquisitions are consummated, and also illustrates the best practices for how to run a process, both acquisitions and fundraisings. This is auction pressure and it’s a classic example of how to run a fundraising or acquisition process MORE
What is customer acquisition? Customer acquisition is the process of gaining new customers. Customer acquisition is one of the most popular growth levers for SaaS businesses because it is the most literal way to grow your customer base. When is customer acquisition important? MORE
Most SaaS businesses begin their journey down the SaaS metrics path by tracking recurring revenue in relation to customer acquisition costs. SaaS profit = current customers x ( avg recurring revenue – avg recurring cost ) – new customers x avg acquisition cost. MORE
The customer acquisition cost can help you create, measure, and improve a business model that will put your business on the path to profitability. What is the Customer Acquisition Cost? CAC stands for customer acquisition cost. MORE
Let’s put this acquisition in context. First, it’s the third business intelligence related acquisition in the past month. Google announced the Looker acquisition last week. Yesterday, Salesforce announced it would acquire Tableau for $15.7B. MORE
SEPTEMBER 24, 2019
There’s no need to indulge a divisive customer retention vs. new customer acquisition dynamic. Customer Retention vs New Customer Acquisition: The Common Goal. Optimize Customer Acquisition and Retention. Customer Retention vs. New Customer Acquisition: Making the Most of Both. MORE
In this session, Anna and Sameer will highlight SendGrid’s journey from growth stage through acquisition and why focusing on people and culture is mission critical to success as a company goes through the scaling process. But then you got some acquisition and M&A interest. MORE
When was the last time you invested money into Customer Acquisition? Tracking Customer Acquisition can solve all […]. Cet article Tracking Customer Acquisition in SaaS est apparu en premier sur Pierre Lechelle. Are you a CMO? MORE
Just look at customer acquisition vs retention statistics. What if I am starting out a business and don’t even have leads, not to mention SaaS customer acquisition strategy? The post 8 Smart Tactics For Your SaaS Customer Acquisition Strategy appeared first on Incredo. MORE
Today we're taking a deep-dive into one of the most crucial SaaS metrics around: customer acquisition cost (CAC MORE
The best way to improve your customer acquisition is to have a set strategy – one where you know how you’re going to generate demand, what you’re spending on these efforts and how you’re going to convert visitors into paying customers. What is customer acquisition? MORE
Acquisition Related Topics 
Tom Tunguz
JUNE 11, 2019
Let’s put this acquisition in context. First, it’s the third business intelligence related acquisition in the past month. Google announced the Looker acquisition last week. Yesterday, Salesforce announced it would acquire Tableau for $15.7B.
Incredo
OCTOBER 8, 2019
Just look at customer acquisition vs retention statistics. What if I am starting out a business and don’t even have leads, not to mention SaaS customer acquisition strategy? The post 8 Smart Tactics For Your SaaS Customer Acquisition Strategy appeared first on Incredo.
SaaStr
FEBRUARY 12, 2019
An acquisition can make or break your startup. Take IBM’s recent purchase of RedHat to accelerate hybrid cloud adoption, or Salesforce’s acquisition of Mulesoft to coordinate, unlock, and integrate customer data better than any competitor. As a former M&A attorney and serial SaaS founder myself, I’ve experienced acquisitions from every point of view. Always always always check to make sure you have clean rights to an acquisition target’s technology.
Incredo
OCTOBER 8, 2019
Just look at customer acquisition vs retention statistics. What if I am starting out a business and don’t even have leads, not to mention SaaS customer acquisition strategy? The post 8 Smart Tactics For Your SaaS Customer Acquisition Strategy appeared first on Incredo.
ProfitWell
SEPTEMBER 16, 2019
Freemium is an acquisition model, not a revenue model. With that in mind, there are some customer acquisition cost (CAC) implications that also make freemium appealing. That’s why we call freemium an acquisition model instead of a revenue model.
SaaStr
MARCH 19, 2019
And their largest acquisition to date at the time was (drumroll, please) $15m. Not every company is acquisitive (see, e.g. Apple, Workday, etc). But most end up doing more and more acquisitions over time.
Inside Intercom
MARCH 19, 2019
The best way to improve your customer acquisition is to have a set strategy – one where you know how you’re going to generate demand, what you’re spending on these efforts and how you’re going to convert visitors into paying customers. What is customer acquisition?
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ProfitWell
MAY 21, 2019
What is customer acquisition? Customer acquisition is the process of gaining new customers. Customer acquisition is one of the most popular growth levers for SaaS businesses because it is the most literal way to grow your customer base. When is customer acquisition important?
Cobloom
SEPTEMBER 2, 2019
Today we're taking a deep-dive into one of the most crucial SaaS metrics around: customer acquisition cost (CAC
SaaStr
AUGUST 20, 2019
In this session, Anna and Sameer will highlight SendGrid’s journey from growth stage through acquisition and why focusing on people and culture is mission critical to success as a company goes through the scaling process. But then you got some acquisition and M&A interest.
SaaStr
MAY 22, 2019
For most of us, especially if the acquisition is after years of doing it “our way” — that can be very frustrating. The post What do founders need to know to successfully navigate a merger/acquisition? My #1 tip: Get Zen. Once you sell it, it is not yours anymore.
Chaotic Flow
JULY 21, 2015
SaaS customer acquisition should focus on maximizing available market penetration, not increasing available market size, and to do that you have to have a very clear picture of your target SaaS customers. SaaS businesses can be overwhelmingly complex.
SaaStr
APRIL 25, 2019
Thanks so much everyone for joining us for our fireside chat today, disrupting the desk phone: how and why we made a $50 million acquisition. And when I was at Google, we did a couple acquisitions. When the acquisition offer came, Craig and I were just talking about this.
|
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Tom Tunguz
OCTOBER 27, 2018
Over the weekend, IBM announced the largest software acquisition of Red Hat, an open-source software company, for $35B. It is the largest software acquisition in history, and the third largest technology acquisition (Dell/EMC at $67B and JDS/SDL for $41B were both larger hardware mergers). Three of the largest software acquisitions of the last ten years have been open source. Relative to other multiples paid this year, this acquisition price isn’t an extreme.
Tom Tunguz
SEPTEMBER 23, 2018
trailing twelve months, the third highest multiple for large software acquisitions. In fact, relative to acquisitions of software companies growing at similar rates, at $4.75B, Third, the multiple expansion in the SaaS market continues, and it’s incredible. About two years ago, Marketo was publicly traded and valued at roughly $1.1B. Vista Equity paid $1.8B to take the company private, a 64% premium.
Inside Intercom
NOVEMBER 7, 2018
How to think about costs in your customer acquisition strategy. If all you care about is optimizing for customer acquisition, you might think all five ads were created equal and allocate your budget accordingly. What is Customer Acquisition Cost (CAC)?
Pierre Lechelle
OCTOBER 18, 2016
When was the last time you invested money into Customer Acquisition? Tracking Customer Acquisition can solve all […]. Cet article Tracking Customer Acquisition in SaaS est apparu en premier sur Pierre Lechelle. Are you a CMO?
Chaotic Flow
MAY 6, 2014
Most SaaS businesses begin their journey down the SaaS metrics path by tracking recurring revenue in relation to customer acquisition costs. SaaS profit = current customers x ( avg recurring revenue – avg recurring cost ) – new customers x avg acquisition cost.
Chart Mogul
OCTOBER 3, 2019
The customer acquisition cost can help you create, measure, and improve a business model that will put your business on the path to profitability. What is the Customer Acquisition Cost? CAC stands for customer acquisition cost.
SaaStr
FEBRUARY 26, 2019
Join Qualtrics Co-Founder and CEO alongside SaaStr Founder and CEO Jason Lemkin as Ryan reflects on the survey software maker’s acquisition by SAP this year. Ryan Smith: The backstory here is we turned down an acquisition offer for $500 million in 2012.
Chaotic Flow
JULY 9, 2013
SaaS marketing professionals know that customer acquisition is the name of the game. What they generally don’t know is that sustainable SaaS growth requires accelerating customer acquisition. Every buyer bottleneck removed accelerates customer acquisition.
Tom Tunguz
JUNE 9, 2018
It’s a massive acquisition at a massive price relative to other software acquisitions. The Skype acquisition was also about identity, consumer identity. This acquisition capstones the commitment. Microsoft’s acquisition of Github is a bold strategic bet that will position Microsoft at the forefront of open-source and reinforce their strength in the Cloud Wars Last week, Microsoft acquired Github for $7.5B.
Practical Advice on SaaS marketing
SEPTEMBER 5, 2012
Specifically, it illustrates the need for software-as-a-service (SaaS) companies to spend money - lots of it - on customer acquisition. times more on customer acquisition than annual revenues, and in 2007 it spent nearly 18 times more than annual revenues.
Inside Intercom
JULY 13, 2018
All future growth hinges on one thing – customer acquisition. While this may sound simple, it can be incredibly challenging to find new opportunities for growth and customer acquisition in an increasingly crowded marketplace. To help you understand and improve your customer acquisition, we asked SaaS leaders within and outside of Intercom to reveal their top customer acquisition tactics. Mobilize your influencers to drive customer acquisition.
Totango
SEPTEMBER 24, 2019
There’s no need to indulge a divisive customer retention vs. new customer acquisition dynamic. Customer Retention vs New Customer Acquisition: The Common Goal. Optimize Customer Acquisition and Retention. Customer Retention vs. New Customer Acquisition: Making the Most of Both.
Tom Tunguz
NOVEMBER 7, 2017
The startup acquisition market is off by roughly 35% year-over-year. If it does happen, and when acquirers do decide to pursue acquisitions, I suspect we will enter a very acquisitive environment for three reasons. First, the cash available to finance acquisitions on the balance sheets of public companies has grown by 20 X over the last 10 years and now totals more than $8.5 Why the decline?
Sales Hacker
FEBRUARY 11, 2019
A few months ago we wrote about Zoominfo’s acquisition of Datanyze in an effort to strengthen its sales intelligence engine. In conclusion, we believe this acquisition is a healthy one for the ecosystem, despite the fact that it does produce some challenges as well.
Tom Tunguz
JUNE 29, 2015
This time last year, I analyzed the state of the startup acquisition market. First, the larger acquisitions were becoming larger. Second, that the total number of acquisitions in 2014 would achieve a 5 year high. The median acquisition price for technology companies in Crunchbase’s data set is plotted above, bucketed by size. For example, the $500M bucket marked in yellow includes all acquisitions between $100M and $500M.
Rakam
MARCH 18, 2019
The purpose of every marketer is to help their company to achieve growth. Best marketers don’t just focus on growth are they focus on sustainable growth in the long term. Most of the times marketing professionals forget about the long term part of the growth and just focus on making business decisions to acquire new customers without thinking about the costs. So how do we think about the long term part of the growth and whether our marketing strategies are efficient or not
Divestopedia
APRIL 2, 2019
Building your business through acquisition (either as the acquiree or acquirer) is a sound strategy. Use established businesses as a platform to bolster your industry presence. This article will show you how and why
Inside Intercom
MAY 8, 2019
We specifically wanted to pick her brain all about customer acquisition : just how does HubSpot do it, and what marketing tactics do they deploy? ” Emerging customer acquisition channels. And cost-per-acquisition itself is up 50% over the past five years.
Tom Tunguz
JUNE 18, 2017
Amazon’s acquisition of Whole Foods is notable for many reasons. Third, the acquisition underscores the importance of physical retail even to the largest American ecommerce giant. However, the most interesting part of this acquisition is that it marks the current apotheosis of technology’s impact in the broader economy. But, Amazon’s acquisition of Whole Foods is the reverse: a leading technology company buying a leader of a traditional industry.
Tom Tunguz
OCTOBER 16, 2016
Last, M&A activity seems quite brisk with more than 30 $1B+ billion acquisitions in the last nine months alone. How do all these factors commingle to influence today’s acquisition environment? 2016 is on pace to match the past three years of software acquisition trends which vary from $64B-$70B. However, in 2016 the total number of acquisitions will likely fall by 40% from an average of 150 per year to 92. Fewer acquisitions at higher prices.
Tom Tunguz
JULY 9, 2014
See an updated version of this post: Trends in the Startup Acquisition Market in 2015. I was curious how the strength of the IPO market has impacted the acquisition market. In particular, how the number and value of startup acquisitions has changed, and more specifically, whether there are any trends in the sizes of acquisitions. To get a better sense of these trends, I’ve analyzed the Crunchbase acquisition data for US tech companies over the last 4.5
Tom Tunguz
FEBRUARY 25, 2013
Over sushi, a friend explained to me that this strategy might also extend to the way the company views acquisitions. Amazon operates its businesses at very close to break-even, zero net margin, to win the greatest share and prevent competition from undercutting them.
Rakam
MARCH 21, 2019
In this article, I will share some tips to reduce your CAC to have more profitable customer acquisition channels. In my previous article, I talked about the importance of adding CAC metric to your marketing mix. There are a few things you can do to lower your CAC, but here I will talk about the ones I find it most useful. Clearly Define Your Target Persona It’s essential to know whom you should target with your marketing activities
SaaStr
MARCH 11, 2019
Qualtrics Co-Founder and CEO Ryan Smith sits down with SaaStr Founder and CEO Jason Lemkin as Ryan reflects on the survey software maker’s acquisition by SAP this year. Here’s what Jason and Ryan talk about: Why did Qualtrics turn down a $500M acquisition offer in 2012?
Sales Hacker
DECEMBER 6, 2018
The acquisition highlights a number of important strategic considerations for CRO’s and sales leaders everywhere. First, this acquisition highlights the need to be able to reach new verticals and new roles. Second, the acquisition highlights the increasing importance of data.
Tom Tunguz
DECEMBER 6, 2016
What is your SaaS startup worth in an acquisition? What is your SaaS startup worth in an acquisition? The chart above shows the median multiple across all software acquisitions. This figure takes into account all acquisitions, including old and slow growing software companies. To answer that question, we can analyze the data set of all software companies acquired over the last six years and benchmark them by enterprise value-to-revenue multiples.
Tom Tunguz
JUNE 12, 2016
The acquisition frenzy continues in SaaS. In the 2016 acquisition market, the median acquisition multiple is 7.8x The LinkedIn acquisition in particular is a strategic move by Microsoft. With the acquisition of LinkedIn’s data set, Microsoft will have an opportunity to both continue to grow the existing business by selling it through its channels, differentiate its CRM product, Dynamics, and offer a sales productivity tool in Sales Navigator.
Tom Tunguz
NOVEMBER 8, 2016
Public companies are often required to disclose the process of their acquisition. LinkedIn’s sale to Microsoft is described step by step in an SEC disclosure and it offers both a peek into how these massive acquisitions are consummated, and also illustrates the best practices for how to run a process, both acquisitions and fundraisings. This is auction pressure and it’s a classic example of how to run a fundraising or acquisition process
Sales Hacker
JUNE 10, 2019
But more on that later… Going into the acquisition, Manny Medina (the CEO of Outreach) and I knew how important it would be to let Sales Hacker continue operating independently. 12 months ago, Sales Hacker was acquired by Outreach.
IT World
JUNE 13, 2019
billion bid for Tableau Software has many organizations wondering how the proposed acquisition will impact their operations. Salesforce.com’s $15.7 According to industry analysts, it all depends on how your enterprise makes use of their respective platforms.
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