7 Common Enterprise Marketing Mistakes


When you’re ready to take your enterprise marketing to the next level, you may run into some common pitfalls that hinder optimal performance. Here are the 7 common enterprise marketing mistakes she sees and how to avoid them. . #1

The Critical Building Blocks of an Enterprise Sales Engine


Many of you will at some point be faced with a board or executive team who want to get a slice of the juicy enterprise market after experiencing success in the mid-market. I have assumed that your product is enterprise-ready and that you have determined relevance in this new segment. My time at Electronic Data Systems (EDS – HP Enterprise) exposed me to the most extreme end of enterprise sales resourcing. Enterprise is a completely different kettle of fish.


Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Why SMB and Enterprise Sales Have Nothing In Common


That’s nothing like enterprise sales Most SMB SaaS companies I’m working with, after $2m-$3m in ARR, leads aren’t the issue. These 5 key elements to SMB sales are of course nothing at all like enterprise sales. Why SMB Reps Struggle in the Enterprise.

SMB 230

4 Myths Selling SaaS Into Enterprise


At SaaStr Annual, we’ll be sharing stories of how a few of our SaaS partners enable enterprises to change the way they do business. Based on these experiences, here are myths I often hear from early-stage SaaS companies who want to move upmarket and target enterprise buyers.

5 Things a Data Scientist Can Do to Stay Current

DataRobot together with Snowflake – a leading cloud data platform provider — is helping data scientists stay current with the latest technology and data science best practices so that they can excel in an increasingly AI-driven workplace. Five Things a Data Scientist Can Do to Stay Current offers data scientists guidance for thriving in AI-driven enterprises.

Announcing SaaStr Enterprise 2021: Where CEOs and CXOs Connect


We’re excited to announce today that we’re hosting the second annual SaaStr Enterprise event this year as a digital-mega event on May 26 + 27th. Reach 1000 Enterprise Executives through a SaaStr Enterprise Sponsorships.

SaaStr Enterprise is LIVE! Watch it here


5 Insights for Consumerization of the Enterprise. How to Design and Build a SaaS Platform Pressure Tested for the Enterprise. How to Design and Build a SaaS Platform Pressure Tested for the Enterprise. Enterprise Companies. The post SaaStr Enterprise is LIVE!

SaaStr Podcast 449: How Notion is Winning at Enterprise SaaS by Building Community


How does a SaaS company reach enterprise buyers? Enterprise decision-makers have unique problems they need to solve, but they don’t always have time to experiment with a platform or sit through dozens of software demos to find the right solution.

In The Enterprise, Innovation is Out. Digital Transformation is In.


We are seeing rapid evolutionary change in the enterprise, pulling Digitial Transformation initiatives ahead by years in many cases. A deep dive on this with Stewart Butterfield, CEO of Slack, from last week: The post In The Enterprise, Innovation is Out.

5 Security Changes Your Company Needs to Make to Land Enterprise Deals from Secureframe


That is, until you’ve got a major enterprise deal close to the finish line. At Secureframe , we help companies get enterprise ready by streamlining SOC 2 compliance and get them ready within weeks, rather than months. .

Democratizing AI for All: Transforming Your Operating Model to Support AI Adoption

Democratization puts AI into the hands of non-data scientists and makes artificial intelligence accessible to every area of an organization. With the emergence of enterprise AI platforms that automate and accelerate the lifecycle of an AI project, businesses can build, deploy, and manage AI applications to transform their products, services, and operations. But in order to reap the rewards that AI offers, it is essential that businesses first address how their organizations are set up, from their people to their processes. Democratizing AI through your organization requires more than just software. It may require changing your operation models and finding the right guidance to realize the full breadth of capabilities.

200+ VCs Coming to SaaStr Enterprise on July 29


SaaStr:Enterprise is almost here! The post 200+ VCs Coming to SaaStr Enterprise on July 29 appeared first on SaaStr. Join 200+ CTOs, CIOs, CXOs, CDOs and more for networking, roundtables, 1-on-1s, and more.

Buying Patterns in the Enterprise: Who’s Really Buying and Why?


As digital business and collaboration models have been permanently accelerated by the events of 2020, our panel of SaaS experts discusses who’s buying in the Enterprise, and how to drive conversions across multiple business functions.

CXO Roundtables at SaaStr Enterprise on July 29


We just launched our exclusive, invite-only networking initiative for SaaStr Enterprise: The Real Future and it’s unlike any other digital event you’ve ever attended. How to Partner with Large Vendors in Enterprise Software with Esteban Kolsky, Chief Strategy Officer, CX at SAP.

A Ten-Point Sales Management Framework for Enterprise SaaS Startups


In this post, I’ll present what I view as the minimum sales management framework for an enterprise SaaS startup — i.e., the basics you should have covered as you seek to build and scale your sales organization [1].

5 Early Indicators Your Embedded Analytics Will Fail

By 2020, 80 percent of enterprise application vendors. Updating your application’s dashboards and reporting features. may feel optional—until suddenly it’s not. Watch for these 5 signs. that you’re at risk for an analytics emergency. Early Indicators. Your Embedded.

Join CEOs & CTOs of Qualtrics, Thoughtspot, Salesforce Service Cloud, Elastic, Auth0, Zendesk at FREE SaaStr Enterprise 2021!


We’re gearing up now for the 2021 edition of SaaStr Enterprise May 26-27!! 2020 brought the CEOs and CXOs of Box, PagerDuty, Twilio, Coupa, Salesforce Digital, Adobe, VMWare and more together for a deep dive on selling, marketing, and scaling into the enterprise.

Growth+Sales: The New Era of Enterprise Go-to-Market

Andreessen Horowitz

Another shock to the system is emerging today, … The post Growth+Sales: The New Era of Enterprise Go-to-Market appeared first on Andreessen Horowitz. enterprise & SaaS Company Building 101

Techstars and Cox Enterprises announce second accelerator, focused on social impact


Techstars, the worldwide network that helps entrepreneurs succeed, and Cox Enterprises, the global company dedicated to building a better future through leading communications, automotive services and media companies, today announced the launch of the Cox Enterprises Social Impact Accelerator powered by Techstars. The mentorship-driven accelerator is the second accelerator in partnership between Techstars and Cox Enterprises.

The Enterprise in 2020 — what 24 company builders had to say

Andreessen Horowitz

What was the most significant or overlooked trend in enterprise technology in 2020? We asked our a16z enterprise team as well as a few of our founders and leaders in the industry… TABLE OF CONTENTS.

Upgrading Data Security in a Crisis

Speaker: M.K. Palmore, VP Field CSO (Americas), Palo Alto Networks

In most cases, the COVID-19 crisis has sped up the desire to engage in digital transformation for medium-to-large scale enterprises. Roadmaps are rarely implemented without challenges. During this session, MK Palmore, the Field CSO (Americas) for Palo Alto Networks and a former public-sector executive, will walk through the difficulties of crisis planning execution in the midst of an organization's digital changes. He will use a combination of industry insights through statistical observations and direct customer feedback to emphasize the importance of adopting new technologies to battle an ever changing threat landscape.

Customer Success: Roles Within a B2B Enterprise


When customers succeed using your product, your enterprise succeeds. Despite the value of customer success teams, not all B2B enterprises know how to structure customer success roles within their company.

Enterprise Newsletter: November 2019

Andreessen Horowitz

How will AI impact the enterprise? Subscribe to the a16z enterprise newsletter to find out. This is the second edition of the a16z enterprise newsletter, where … The post Enterprise Newsletter: November 2019 appeared first on Andreessen Horowitz.

Check Out Our SaaStr: Enterprise Sessions with the CEOs of Box, Coupa, PagerDuty, and Much More!!


Our latest digital event, SaaStr: Enterprise attracted over 70,000 attendees across social media and 7,500+ to our mentorship and other sessions.

The Holy Grail of Enterprise Sales: Proving a Repeatable Sales Process


In the prior post we introduced repeatable sales process as the Holy Grail of enterprise software sales and, unlike some who toss the term around rather casually, we defined a repeatable sales process as meaning you have six things: Standard hiring profile.

What Is Enterprise OEM Software Licensing?

Sales Hacker

Enterprise OEM software licensing is a multibillion-dollar segment of the software industry. Before diving in further, let’s discuss what OEM stands for and what the definition of enterprise OEM software is. Understanding enterprise OEM software.

Enterprise Sales Process: Closing Deals In Niche Markets

Sales Hacker

Closing an enterprise sale in a niche market follows the same sales funnel as any other deal, but a bit more fine tuned. It represents the culmination of ‘art’ and process, where the enterprise sales process is modified to better reflect the client’s unique and specific needs.

How to Get The Attention of Any Decision-Maker to Expand Your Sales Within An Enterprise Account

Predictable Revenue

The post How to Get The Attention of Any Decision-Maker to Expand Your Sales Within An Enterprise Account appeared first on Predictable Revenue. Troy Angrignon has sold into huge companies in every space imaginable, from IT, to state government, to Fortune 100 oil and gas.

Networking and Roundtables With 200+ CIOs, CXOs, CTOs and More is LIVE for SaaStr:Enterprise!


Are you excited for SaaStr Enterprise on July 29? 5,200+ Cloud CEOs, CTOs, CXOs, VCs and execs focused on the Enterprise. The post Networking and Roundtables With 200+ CIOs, CXOs, CTOs and More is LIVE for SaaStr:Enterprise! You should be!

How does an enterprise zone encourage new business?


I’m a bit bummed about enterprise zones. If you could invest in start-ups HQ’d in enterprise zones and there was a tax benefit, I’d invest everything possible in enterprise zones, and I’d move our office and team to one. The post How does an enterprise zone encourage new business? The current regulations seem to only encourage real estate investments primarily, and to a pretty small extent, very local businesses.

How is low/mid-ticket sales different from enterprise sales?


Enterprise sales: Reps often hunt many of their own deals. Enterprise Reps often have a lot of help in sales — from solution architects and sales engineers helping answer customer questions, to the CEO joining pitches for the big deals. Reps often have to do 4–5 demos a day (an order of magnitude more than an enterprise rep). Generally need to close 8–12 deals a month for larger SMB deals , more for small deals (>10x more than an enterprise rep).

See Who’s Joining Us at SaaStr Enterprise on July 29


We just crossed the 4,000 mark of confirmed SaaS founders and leaders joining us for SaaStr Enterprise on Wednesday, July 29th, for an action-packed day with speakers from the biggest Cloud / SaaS companies on the planet.

Introducing the Enterprise Newsletter

Andreessen Horowitz

This is a16z’s newsletter for all things enterprise and B2B. From AI to open source to software-as-a-service, enterprise software to company building, … The post Introducing the Enterprise Newsletter appeared first on Andreessen Horowitz. AI, machine & deep learning cloud computing enterprise & SaaS news open source security & privacy Company Building 101 future of work hallway conversations newsletters

The Top 5 Customer-Centric Goals for an Enterprise


Enterprises need to keep customers happy because it’s never been easier for them to find alternatives. As a result, the most important customer-centric goals for an enterprise exclusively focus on knowing customers, delivering value, and doing so in a repeatable, annual cycle of commitment and recommitment. Build the enterprise around the customer. Is the customer enjoying a positive relationship with your enterprise? Build the Enterprise Around the Customer.

The Holy Grail of Enterprise Sales: Defining the Repeatable Sales Process


The number one question go-to-market question in any enterprise software startup is: “do you have a repeatable sales process?” Enterprise Software Entrepreneurship Marketing QCR Sales sales model salesops Startups(This is the first in a three-part restructuring and build-out of the prior post. See note [1] for details.). ” or, in more contemporary Silicon Valley patois, “do you have a repeatable sales motion?”

What is the psychology behind the B2B enterprise sale?


In 2019, the average enterprise buyers has deployed over 100+ SaaS apps, per Okta numbers. The post What is the psychology behind the B2B enterprise sale? And the average SMB buyer has already purchased 50+ apps. So your prospects and customers are veterans. The general pyschology thus is different than it used to be in SaaS. The ideal flow is: Marketing generates awareness. Marketing (demand gen) and/or Sales (outbound) generates leads. Leads initially do discovery on their own.

Hear From Leaders at Box, PagerDuty and Coupa at SaaStr Enterprise on July 29


We have just announced our headlining speakers for SaaStr Enterprise: The Real Future of Work on Wednesday, July 29th. Check out our lineup and agenda: 5 Insights for Consumerization of the Enterprise with Scott Belsky, CPO & EVP @ Adobe Creative Cloud.

Hunting Whales? How to Multithread into Enterprise Deals

Sales Hacker

How to Multithread into Enterprise Deals appeared first on Sales Hacker. The post Hunting Whales? Account Executives Marquee Outreach Partner Training & Events

The REAL Future of Work: Connecting Top CEOs of B2B Companies with Top Enterprise CXOs


As we finalized our digital event lineup, we received a lot of interest from our community in producing an Enterprise focused event — so we’re doing just that! The post The REAL Future of Work: Connecting Top CEOs of B2B Companies with Top Enterprise CXOs appeared first on SaaStr.

Boss Talk with Ben and Ali: Enterprise Selling for Technical Founders

Andreessen Horowitz

This first appeared in the monthly a16z enterprise newsletter. Subscribe to stay on top of the latest in enterprise and B2B. enterprise & SaaS Company Building 101 sales (& partnerships