OpenView Labs

APRIL 18, 2019

Product led growth (PLG) is the future of SaaS. While the terminology is new to many of us, this go-to-market strategy has been gaining popularity across the software ecosystem for years. More than 250 companies are featured in our Market Map. Product Product Led Growth PLG

Growth Marketing 100

Growth Marketing Marketing Finance Strategy 100

Inside Intercom

FEBRUARY 1, 2018

In August of 2016, Rachel Hepworth embarked on a unique challenge: start a growth marketing team at one of the most successful startups of this generation – one that had long relied heavily on word of mouth. That company, of course, is Slack, and Rachel’s growth marketing team now owns Slack’s full acquisition funnel, from demand generation and team creation to activation and monetization. After I had left, we started to see that we had product-market fit.

Growth Marketing 66

Growth Marketing Marketing Headcount Education 66

Brian Balfour

OCTOBER 12, 2016

Hacktics, the tips, tricks, hacks, tools, and secrets that promise to solve our growth problems. A glance at the front page of GrowthHackers.com , Inbound.org, or any other growth hacking community is all it takes to understand the obsession. Learn Growth, No Fluff.

Growth Marketing 89

Growth Marketing Marketing Social Media Growth Hacking 89

SaaStr

JULY 20, 2019

Once you do, one thing I’ve learned, both as a founder, an investor, and now again at SaaStr: every marketing initiative, and every channel, plateaus. They start off slow, then we figure it out, then growth or hypergrowth, and then … plateau.

Marketing 259

Marketing B2C Metrics Growth Marketing 259

SaaStr

JULY 9, 2019

The application adds so much value to certain types of customers, that by going to market together, a Big Co can close big deals. Be one of those, you’ll get a lot of joint marketing opportunities. They get the joint marketing. Blog Posts Growth Marketing Sales

Growth Marketing 249

Growth Marketing Pricing Management Development 249

SaaStr

JULY 23, 2019

So that sounds interesting from a content marketing perspective. Nothing profound, but maybe some things that are non-obvious to folks thinking about content marketing and social: Different types of content perform differently on different media. Blog Posts Growth Marketing

Cloud 184

Cloud Social Media Content Marketing Engagement 184

SaaStock

MARCH 28, 2019

On this week’s regular episode of the show, Alex chats with Aaron Krall, Founder of the SaaS Accelerator and the SaaS Growth Hacks Facebook Group. To learn better Aaron wrote onboarding emails for companies, asking founders and marketers for feedback in exchange.

Onboarding 180

Onboarding Growth Hacking Churn Strategy 180

SaaStr

FEBRUARY 17, 2019

It took me a while to understand the power of events and field marketing. Some field marketers make it a rule to try to be at events their customers aren’t at. Generally, a VPM, Director of Marketing or CEO that is good at events. Finally, yes marketing is expensive.

Growth Marketing 226

Growth Marketing Cloud Branding Strategy 226

SaaStock

JANUARY 29, 2019

On this bonus episode of the show, we bring you the keynote that Meghan Keaney Anderson, VP Marketing at HubSpot, gave at last year’s SaaStock on Tour in New York. SaaS Revolution Show Growth Marketing

Strategy 182

Strategy Content Marketing Growth Marketing Marketing 182

SaaStock

JANUARY 31, 2019

On this episode of the show, we chat with Kieran Flanagan, VP Marketing at HubSpot, about the essentials of product qualified leads. In the past two years, he has been in charge of the entire top of the marketing funnel, which represents all the demand created through users and leads.

Marketing 131

Marketing Education Engineering Software 131

SaaStr

MARCH 19, 2019

Niall Wall, Box SVP of Business and Corporate Development alongside Vicki Lin, Stripe’s Head of Ecosystem and Cecilia Stallsmith, Slack’s Director of Platform Marketing discuss scaling your revenue via indirect channels and platform ecosystems. I run platform marketing at Slack.

Scaling 142

Scaling Revenue Engineering Venture Capital 142

The Marketing & Growth Hacking Publication

MARCH 27, 2019

Source: DigitalSprout NG This growth-focused guide is for those seeking predictable ways to grow their business?—?something That’s because only predictable and consistent business growth can guarantee the profitability of your company over a longer period.

Business 52

Business Airlines Growth Hacking Acquisition 52

Inside Intercom

NOVEMBER 7, 2018

Growth is good, but growth at any cost is very, very bad. The best marketers in the world help their companies grow for the long term. Whether it’s through inattention, ignorance, or excitement, marketers sometimes make very bad business decisions.

Acquisition 83

Acquisition Advertising Finance Customer Lifetime Value 83

Inside Intercom

AUGUST 21, 2018

Chatbots push salespeople and marketers past the physical limitations of being human: our need to sleep, our loathe of repetitive tasks, our inability to multitask conversations. The post Six essential chatbot recipes for sales and marketing teams appeared first on Inside Intercom.

Marketing 83

Marketing Sales Enterprise Pricing 83

Chart Mogul

APRIL 24, 2019

Earlier this month, I had a chance to learn more Aleksandra Siciarz’s role as a mobile app marketing lead at GetResponse. Here she shares her thoughts on setting mobile growth strategy, measuring success, and of course, key subscription metrics for teams with mobile apps.

Growth Hacking 55

Growth Hacking Mobile Churn Subscription 55

Inside Intercom

FEBRUARY 28, 2019

That doesn’t mean his team overlooks traditional approaches; rather, they’re deploying a blend of tactics to create products with true, measurable value so powerful that it wows users and drives growth. Though he’s now HubSpot’s VP of Marketing and Growth, Kieran has seen it all.

Engineering 62

Engineering B2C Metrics Onboarding 62

Inside Intercom

OCTOBER 31, 2018

“In three weeks, we’ve seen a 50% growth in engagement with the Messenger.” Gabi Goldberg leads marketing at Snapt , a B2B SaaS startup that develops high-end solutions for application delivery. Marketing Custom Bots engagement growth marketing

Engagement 63

Engagement Onboarding Marketing Subscription 63

Inside Intercom

MAY 24, 2018

When used correctly, data can powerfully enrich sales and marketing efforts and help any business fuel growth. As the Head of Growth Marketing at Clearbit , and previously a co-founder and CEO of more than a few startups (including WorkMob, ApiXchange, and GoFlow), Matt Sornson knows these pitfalls intimately and how to avoid them. Here are five quick takeaways: At Clearbit, all marketing falls under growth marketing.

Data 67

Data B2B B2C Onboarding 67

Inside Intercom

JUNE 7, 2018

When Sean Ellis joined Dropbox as the company’s first marketer, he was tasked with creating a culture of growth and experimentation. Meanwhile, Sean has used that same approach to growth at LogMeIn, Eventbrite, Lookout and Qualaroo. Today he’s the founder and CEO at GrowthHackers , whose software, community and annual conference help teams work together to drive breakout growth results for “must have” products and services.

Growth Hacking 71

Growth Hacking Metrics Engineering AI 71

Inside Intercom

MARCH 29, 2018

Eric is the CEO of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School with Neil Patel and Growth Everywhere , an entrepreneurial podcast where he dissects growth levers that help businesses scale. This is part of an ongoing series of interviews about unlocking the potential of growth. The interesting thing is that the way we get our clients right now is strictly around content marketing, inbound and SEO. Content marketing.

Business 70

Business Interviewing Content Marketing Venture Capital 70

Inside Intercom

FEBRUARY 13, 2019

One of the biggest challenges with marketing a SaaS product is figuring out a way to announce the continuous stream of updates and feature releases while maintaining a sense of sanity. This is the reality of the job for a product marketer, so it’s on you to make the most with what you have. The primary goal of the changelog is to increase feature awareness and adoption and that’s why it’s owned by the product marketing team at Intercom.

Scaling 47

Scaling Social Media Strategy Branding 47

Inside Intercom

JUNE 28, 2018

This week we released The Growth Handbook , a collection of tested frameworks and invaluable lessons to help steer your company’s trajectory up and to the right. To mark the release of the book, this week’s podcast is a special compilation of some of our favorite insights from those growth-focused conversations. Casey Winters , former growth leader at Pinterest and GrubHub. Gina Gotthilf , former VP of Growth and Marketing at Duolingo.

Retention 64

Retention Metrics Onboarding Innovation 64

Claudiu Murariu

FEBRUARY 19, 2019

The Rule of 72 Growth is at the epicentre of any business and deciding to double the revenue might seem like a daunting task. here’s the essence that I’d like you to remember: To double your growth you don’t need to double your team, the budgets or the time you spend on it.

B2C 52

B2C Onboarding Retention Revenue 52

Sylvia Ng

FEBRUARY 17, 2016

Putting together a job description for a Growth Engineer? The below tidbits are taken from 30+ job descriptions for Growth Engineers, all from tech companies such as Asana, Airbnb, AdRoll, Cybercoders, Mircosoft, UXPin, and Zenefits, to name a few. Marketing or related field a plus.

Engineering 81

Engineering Growth Hacking Social Media Advertising 81

Inside Intercom

JUNE 28, 2018

This week we released The Growth Handbook , a collection of tested frameworks and invaluable lessons to help steer your company’s trajectory up and to the right. Casey Winters , former growth leader at Pinterest and GrubHub. Brian Rothenberg on importance of mission-driven growth.

Retention 61

Retention Metrics Onboarding Innovation 61

The Marketing & Growth Hacking Publication

APRIL 26, 2019

About Mark : I’m an illustrator specializing in humor, branding, social media, and content marketing. Thanks for reading The Marketing & Growth Hacking Publication Join our Facebook Group. mark-growth marketing illustration branding storytelling

Growth Hacking 52

Growth Hacking Social Media Content Marketing Engagement 52

Chart Mogul

FEBRUARY 26, 2018

Recently, we decided that we’d stop capturing email leads and filling marketing funnels from our content at ChartMogul. But what drives this way of thinking, and should we really still be using email walls in SaaS marketing? marketing-funnel/).

Social Media 56

Social Media Engagement Subscription Education 56

The Marketing & Growth Hacking Publication

APRIL 19, 2019

With the market for hemp-derived CBD expected to grow to $22 billion by 2022, a variety of events and media outlets are emerging to join in the gold rush. One market prediction expects the hemp-derived CBD market to reach $22 billion by 2022.

Growth Hacking 52

Growth Hacking Education Innovation Marketing 52

The Marketing & Growth Hacking Publication

MARCH 26, 2019

Thanks for reading The Marketing & Growth Hacking Publication Join our Facebook Group. productivity business mark-growth marketing entrepreneurshipPhoto by Kelly Sikkema on Unsplash I remember when I first heard the term ‘email list’.

Growth Hacking 52

Growth Hacking Entertainment Social Media Engagement 52

The Marketing & Growth Hacking Publication

APRIL 19, 2019

This technology can help media and marketing agencies, TV stations and business intelligence providers to offer their clients a comprehensive report about the success of each campaign. Thanks for reading The Marketing & Growth Hacking Publication Join our Facebook Group.

AI 52

AI Social Media Growth Hacking Machine Learning 52

The Marketing & Growth Hacking Publication

APRIL 19, 2019

A single important conversation thread can help you decide your next move, which could be: Funneling that information straight to your marketing team so that those pain points can be addressed in their initiatives.

Growth Hacking 52

Growth Hacking Machine Learning Social Media Metrics 52

The Marketing & Growth Hacking Publication

APRIL 1, 2019

Direct marketing was characterized by immediate actions on the prospect’s side. Marketing nowadays is characterized by a constant effort to grab people’s attention. This way, as marketers, we won’t create false expectations for our clients. Marketing is?—?and

Growth Hacking 52

Growth Hacking B2C Branding Startup 52

The Marketing & Growth Hacking Publication

MARCH 27, 2019

Image Source: Pixabay Word-of-mouth marketing is much more than someone talking to their neighbor when they’re out cutting the lawn. Various Forms of Word-of-Mouth Advertising The marketing world has gone through many dramatic shifts in recent decades. mark-growth marketing

Social Media 52

Social Media Advertising Cybersecurity Growth Hacking 52

The Marketing & Growth Hacking Publication

APRIL 1, 2019

A Sage Top 100 Global Business Influencer, 2017 , Janice has over 30 years of business experience, having consulted for high-growth companies across the globe. We appreciate you taking the time to share your insights with the larger sales and marketing community!

Branding 52

Branding Scaling Mobile Growth Hacking 52

The Marketing & Growth Hacking Publication

MARCH 14, 2019

The trick is surviving the ups and downs in the market on a day-to-day, week-to-week, and even year-to-year basis. The most successful companies boast a robust and professional online presence that helps them market, interact with their customer base, and facilitate sales.

Social Media 52

Social Media Growth Hacking Business Entrepreneurship 52

The Marketing & Growth Hacking Publication

FEBRUARY 8, 2019

A Million Dollar Marketing Strategy for Tobacco Companies Photo by rawpixel on Unsplash In the last two decades, advertising has been a tricky task for the tobacco industry due to the advertising ban on smoking products and more stricter policies.

Advertising 52

Advertising Strategy Growth Hacking Entertainment 52

The Marketing & Growth Hacking Publication

MARCH 6, 2019

Build a Growth Team For Your Startup?—?Step If so, then keep on reading this article and enlighten yourself with the importance of the growth team. What exactly is the Growth Team? the man who coined the term growth hacking?—?describe

Growth Hacking 52

Growth Hacking Startup Innovation Business 52

The Marketing & Growth Hacking Publication

FEBRUARY 27, 2019

That’s where the marketing funnel comes into play. The marketing funnel organizes prospects into stages based on where they are in the buyer’s journey. How did we use Facebook and email marketing to bring the marketing funnel to life for one of our clients?

Growth Hacking 52

Growth Hacking Strategy Social Media Advertising 52

Sylvia Ng

JANUARY 10, 2016

Looking for growth blogs? I don’t know about you, but I am sick of reading hokey growth hacks promising to increase your customer base from 0 to 1M in 60 seconds. 11 Serious Growth Hacking / Marketing Blogs to Follow. Aaron Ginn , Growth Product Manager @Everlane. Andrew Chen , Supply Growth @Uber. Brian Balfour , VP Growth @Hubspot. Jon Egan , Growth Engineer @Pinterest. Blog blogs growth hackers growth hacking growth marketing

Growth Hacking 52

Growth Hacking Engineering Trends Content Marketing 52

The Marketing & Growth Hacking Publication

FEBRUARY 12, 2019

Image courtesy: Pixabay It’s okay when your brand is small to have a very focused marketing persona, but as it grows, you need to evolve to appeal to the full range of customers you want to attract. While changing to a more diverse approach to marketing can be difficult, not doing so, especially when your competition is, can be difficult to explain. The time for talking about diversity in digital marketing is over; it is time for brands to take action.

Market Research 40

Market Research Growth Hacking Branding Consulting 40

Ryan Berg

SEPTEMBER 12, 2018

Is it possible to build a billion dollar SaaS without focusing on traditional marketing channels like paid advertising, using high pressure sales tactics, or relying on manipulative growth hacks? InVision’s un-orthodox approach to growth marketing is not only.

Growth Hacking 65

Growth Hacking Advertising Growth Marketing Engineering 65

SaaStr

MAY 2, 2019

Amelia Ibarra, VP of Marketing at SaaStr, and I will be talking about lessons learned in Content Marketing and Growth Marketing from SaaStr itself. This is going to be fun. Next Tuesday, Sam Parr of the Hustle (with 1,000,000+ subscribers!!),

Content Marketing 215

Content Marketing Growth Marketing Marketing 215

Cobloom

JUNE 3, 2019

To help you understand and improve your performance, I've put together a comprehensive guide to 50 essential SaaS metrics (loosely divided into Growth, Marketing, Sales and Customer Success ).

Metrics 107

Metrics Benchmarks Acquisition Growth Marketing 107