OpenView Labs

APRIL 18, 2019

Product led growth (PLG) is the future of SaaS. While the terminology is new to many of us, this go-to-market strategy has been gaining popularity across the software ecosystem for years. We developed the PLG Market Map to illustrate the breadth and dynamism of this powerful growth strategy. The Market Map shows us that PLG is being adopted across all product categories, from developer tools to finance applications to enterprise-grade solutions.

Growth Marketing 77

Growth Marketing Marketing Finance Innovation 77

OpenView Labs

NOVEMBER 11, 2019

Product led growth (PLG) is the future of SaaS. While the terminology is new to many of us, this go-to-market strategy has been gaining popularity across the software ecosystem for years. We developed the PLG Market Map to illustrate the breadth and dynamism of this powerful growth strategy. The Market Map shows us that PLG is being adopted across all product categories, from developer tools to finance applications to enterprise-grade solutions.

Growth Marketing 56

Growth Marketing Finance Innovation Strategy 56

BrightBack

APRIL 16, 2019

April 24 - 25, 2019: Growth Marketing Conference: Toronto. Our CEO Guy Marion will be on stage with Suneet Bhatt, General Manager at Crazy Egg, sharing the secrets to sustainable growth at Growth Marketing Conference in Toronto

Growth Marketing 40

Growth Marketing Management Marketing 40

BrightBack

APRIL 16, 2019

December 10 - 12, 2019: Growth Marketing Conference in San Francisco. Driving growth through acquisition alone is yesterday's game. Join us in San Francisco as our CEO, Guy Marion, discusses best practices leading to customer retention and driving sustainable growth for today's subscription businesses

Growth Marketing 40

Growth Marketing Retention Acquisition Subscription 40

Brian Balfour

OCTOBER 12, 2016

Hacktics, the tips, tricks, hacks, tools, and secrets that promise to solve our growth problems. A glance at the front page of GrowthHackers.com , Inbound.org, or any other growth hacking community is all it takes to understand the obsession. As a result, marketers now get the majority of their “learning” through this hack-tic based content. The fundamentals help you solve the variety of growth problems you will face in your specific situation. Learn Growth, No Fluff.

Growth Marketing 78

Growth Marketing Marketing Growth Hacking Social Media 78

Inside Intercom

FEBRUARY 1, 2018

In August of 2016, Rachel Hepworth embarked on a unique challenge: start a growth marketing team at one of the most successful startups of this generation – one that had long relied heavily on word of mouth. That company, of course, is Slack, and Rachel’s growth marketing team now owns Slack’s full acquisition funnel, from demand generation and team creation to activation and monetization. After I had left, we started to see that we had product-market fit.

Growth Marketing 71

Growth Marketing Marketing Headcount Education 71

SaaStr

FEBRUARY 1, 2021

Force marketing and sales and product to sign up to do their fair share of them (maybe this is all 1 or 2 people in the early days). And upcoming webinars are a great thing to add to both your sales and marketing drip campaigns. Blog Posts Growth Marketing

Growth Marketing 269

Growth Marketing Branding Sales SaaS 269

SaaStr

MARCH 30, 2021

But really, it means you aren't doing any effective marketing. Are you focusing your marketing efforts in the areas you do win? And think about what even going from say a 10% close rate to a 15% close rate will do to your growth rate. But that alone equals 50%+ more growth!

Growth Marketing 207

Growth Marketing Market Segmentation Leadership Engineering 207

SaaStr

FEBRUARY 24, 2021

both have about the same number of folks on the sales and marketing teams, respectively. Lead Rich environments usually have a bazillion competitors, and a lot of lookey-loos, and don’t necessarily generate more revenue than ones with a very targeted approach to sales and marketing.

Growth Marketing 223

Growth Marketing Revenue Enterprise Investment 223

SaaStr

MARCH 24, 2021

For the billboard, any marketing initiatives, that’s also the same. It’s hard to market a brand within a short period of time. Then I told our marketing team, “Let’s have another one.” Blog Posts Growth Marketing Q&A Scale

B2C 173

B2C Branding Social Media Leadership 173

SaaStr

MARCH 31, 2021

It’s a fairly new marketing tool but has the ability to increase alignment between your sales and marketing tactics, minimize campaign waste, and boost marketing ROI. . Focus your sales and marketing effort to make the most of limited resources. What is Intent data?

Strategy 176

Strategy B2B Data Sales Enablement 176

SaaStr

NOVEMBER 28, 2020

A ways back, we did an extremely popular post entitled, Hire the Right Type of VP Marketing or You’ll Just End Up With a Bunch of Blue Pens with Your Logo On Them. Someone that knows, lives and breathes leads, funnels and funnel management, drip marketing, and all the rest.

Marketing 235

Marketing Sales Growth Marketing Interviewing 235

SaaStr

APRIL 11, 2020

If your growth has gone from 60% to 0% overnight? OK, maybe growth overall is at 10% this year. But many of you will have one segment that is still seeing faster growth, e.g. healthcare. Segment growth goals now per vertical / industry, not just deal size.

Revenue 280

Revenue Healthcare Growth Marketing B2B 280

SaaStr

FEBRUARY 3, 2021

When you’re ready to take your enterprise marketing to the next level, you may run into some common pitfalls that hinder optimal performance. Here are the 7 common enterprise marketing mistakes she sees and how to avoid them. . #1 6 Marketing is a Partnership, Not a Service.

Enterprise 176

Enterprise Marketing Benchmarks Metrics 176

SaaStr

AUGUST 15, 2020

Blog Posts Company Stage Customer Success Growth Marketing Resource Type Role / Function TopicsRecently I was catching up with a good friend who used to be CEO of an enterprise-y SaaS social networking company — and the usage and engagement numbers of his business were just awful.

Churn 232

Churn Customer Success Engagement Enterprise 232

SaaStr

OCTOBER 26, 2020

Your marketing site has to be: Clearer Simpler More Obvious More Up-to-date Better designed Easier to contact Faster Slicker Better Informing. Look, a marketing site is important. But these marketers aren’t wrong. And importantly, the target markets broader.

Marketing 214

Marketing Growth Marketing Engineering Revenue 214

SaaStr

FEBRUARY 9, 2021

In today’s SaaStr podcast episode, Harry Stebbings sits down with Ryan Bonnici, Chief Marketing Officer at Whereby to chat about how to market at scale. Below, we’ve shared some of the top takeaways from the session: #1 On what order to build out your sales and marketing teams.

Scaling 156

Scaling Marketing Interviewing Branding 156

SaaStr

JUNE 30, 2020

Does your marketing site really matter, past a point? Both finally updated their marketing sites after a long time (24 months in both cases), with somewhat similar changes … and saw widely different outcomes. The previous marketing site was very focused, but probably too much so.

Marketing 201

Marketing Startup Growth Marketing Enterprise 201

SaaStr

JULY 20, 2019

Once you do, one thing I’ve learned, both as a founder, an investor, and now again at SaaStr: every marketing initiative, and every channel, plateaus. They start off slow, then we figure it out, then growth or hypergrowth, and then … plateau. Or at least by that I mean, the growth will eventually slow. So if you don’t want your overall growth to slow, you have to keep adding layers of new initiatives. Before the plateau shows up in your MRR growth.

Marketing 219

Marketing B2C Growth Marketing Metrics 219

SaaStr

NOVEMBER 12, 2019

So let’s look what happens each quarter, even with just 100 Happy Customers: With say a 10% Quarterly Referral Rate (i.e.10% of your customers each quarter referrs you to another customer that closes), and just a medium growth rate (20% a quarter), then over the course of 8 quarters, your Word-of-Mouth leads alone have grown 358%. Well, someday it will, when you have say 50%+ market share. Blog Posts Customer Success Growth Marketing

Branding 194

Branding Social Media Customer Success Growth Marketing 194

SaaStr

OCTOBER 6, 2019

When a great SaaS business starts to come together, and crosses Initial Traction ($1-$1.5m), growing nicely (8-10%+ Month-over-Month Growth) … often times, the founders start to see the first bit of real economic returns on the model. And often, if you are capital efficient, your marketing cost will be close to $0 at this point (you are barely spending anything to acquire most customers), and your sales costs are pretty predictable.

Sales 209

Sales Headcount Venture Capital Growth Marketing 209

SaaStr

JULY 9, 2019

The application adds so much value to certain types of customers, that by going to market together, a Big Co can close big deals. Be one of those, you’ll get a lot of joint marketing opportunities. They get the joint marketing. Blog Posts Growth Marketing SalesRecently I was catching up with an exec from a SaaS company well in excess of $100m ARR. One of the key platforms their app integrates with has started to … slow down their access.

Growth Marketing 208

Growth Marketing Pricing Management Development 208

SaaStr

JANUARY 11, 2020

That became our core community metric (list growth). And growth in 2018 for both our list and our social followers were pretty flat. And don’t move the needle for us much on list growth. (An Blog Posts Growth Marketing

B2C 180

B2C Travel Cloud B2B 180

SaaStr

NOVEMBER 4, 2019

Because you’ve won the market, but haven’t grown it enough. Most markets you start with on Day 1 aren’t $100m ARR markets, the segment you initially go after. Then, through content marketing, sheer hustle, PR, light virality whatever … you start to get a very small, but steady stream of inbound, organic leads. in ARR … that the organic, unpaid, magical in-bound leads still come in, but the growth rate stays flat.

Revenue 176

Revenue Branding Growth Marketing SaaS 176

SaaStock

MARCH 28, 2019

On this week’s regular episode of the show, Alex chats with Aaron Krall, Founder of the SaaS Accelerator and the SaaS Growth Hacks Facebook Group. To learn better Aaron wrote onboarding emails for companies, asking founders and marketers for feedback in exchange. SaaS Revolution Show Growth Marketing OnboardingAaron spends his time helping SaaS companies operating a trial to paid model get more traffic, increase conversions and reduce churn.

Onboarding 148

Onboarding Growth Hacking Churn Strategy 148

SaaStock

MARCH 21, 2019

The guest on the latest episode of the SaaS Revolution Show is Ashley Murphy, Director of Growth at OpenView Ventures. She shares insights about the benefits of product-led growth and how to go about implementing it in your company. Ashley has spent the last two and a half years helping the OpenView portfolio companies with their go to market strategy including product-led growth. In the podcast, she digs deep into topics such as: What is Product-Led growth.

Scaling 148

Scaling Onboarding B2B Business Model 148

SaaStock

JANUARY 29, 2019

On this bonus episode of the show, we bring you the keynote that Meghan Keaney Anderson, VP Marketing at HubSpot, gave at last year’s SaaStock on Tour in New York. A creative writing major, Meghan joined HubSpot in 2011 when the growth graph of the blog looked like any content marketers dream – a hockey stick. SaaS Revolution Show Growth Marketing

Strategy 140

Strategy Content Marketing Growth Marketing SaaS 140

SaaStr

FEBRUARY 17, 2019

It took me a while to understand the power of events and field marketing. Some field marketers make it a rule to try to be at events their customers aren’t at. Generally, a VPM, Director of Marketing or CEO that is good at events. Finally, yes marketing is expensive. Cloud markets are bigger than ever. It’s so easy to say No to almost any marketing initiative. It’s so easy to come up with reasons not to do marketing initiatives.

Growth Marketing 173

Growth Marketing Cloud Branding Strategy 173

SaaStr

JULY 23, 2019

So that sounds interesting from a content marketing perspective. Nothing profound, but maybe some things that are non-obvious to folks thinking about content marketing and social: Different types of content perform differently on different media. Maybe this is the most interesting meta-learning for content marketers. Blog Posts Growth Marketing

Cloud 142

Cloud Social Media Content Marketing Engagement 142

SaaStr

DECEMBER 3, 2019

Jason Green, Emergence Capital Founder, and General Partner moderates a discussion with Janine Pelosi, Zoom Head of Marketing and Online Business and Tolithia Kornweibel, Gusto Head of Marketing. Tolithia Kornweibel | Head of Marketing @ Gusto.

Customer Success 146

Customer Success B2C SMB Growth Marketing 146

Chart Mogul

FEBRUARY 25, 2021

Building and running a private community for your market is time-consuming — but can lead to huge rewards. How can you drive growth with a community? There’s nothing wrong with that, of course — the right mailing list can be the foundation of inbound growth.

Branding 66

Branding Onboarding SaaS B2B 66

SaaStock

JANUARY 31, 2019

On this episode of the show, we chat with Kieran Flanagan, VP Marketing at HubSpot, about the essentials of product qualified leads. In the past two years, he has been in charge of the entire top of the marketing funnel, which represents all the demand created through users and leads. Kieran has spoken at three SaaStock conferences and will be back at SaaStock19, where we will bring many more marketers just like him. SaaS Revolution Show Growth Marketing

Marketing 102

Marketing Education Engineering Software 102

SaaStr

SEPTEMBER 26, 2019

Stages of growth. So mid-market, we’re about 40 to 50K ACV enterprise. Basically, he had seen something at scale, but he hadn’t gone through that sort of growth phase where you don’t have everything at the tip of your finger. So you completely change your go to market and that also includes the fact that you need to start an outbound team. You need to scale the go to market team to feed that new sort of like next wave of deals.

Company Culture 121

Company Culture Sales SMB Interviewing 121

SaaStr

MARCH 19, 2019

Niall Wall, Box SVP of Business and Corporate Development alongside Vicki Lin, Stripe’s Head of Ecosystem and Cecilia Stallsmith, Slack’s Director of Platform Marketing discuss scaling your revenue via indirect channels and platform ecosystems. Ceci Stallsmith – Director of Platform Marketing @ Slack. Then on the go to market side just over 40% of new ARR comes indirectly around the world through partners. I run platform marketing at Slack.

Scaling 113

Scaling Revenue Venture Capital Engineering 113

Inside Intercom

APRIL 14, 2020

How Sprout Social increased retention with customer-centric marketing. Growth Marketing Covid-19 customer retention Reading list

Retention 98

Retention Churn Customer Lifetime Value Acquisition 98

Chart Mogul

FEBRUARY 4, 2020

We asked Demio, one of the leading brands when it comes to webinars, to give us ideas on how to use webinar marketing for success. Webinars are a top revenue driver for digital marketing, and 73% of B2B marketers say that webinars generate high-quality leads.

Social Media 63

Social Media Marketing Onboarding B2B 63

The Marketing & Growth Hacking Publication

MARCH 27, 2019

Source: DigitalSprout NG This growth-focused guide is for those seeking predictable ways to grow their business?—?something That’s because only predictable and consistent business growth can guarantee the profitability of your company over a longer period. Thus, this marketing guide walks you through the ways you can predictably grow your business to remain profitable over a longer period. Unfortunately, referral marketing isn’t something you can “architect.”

Airlines 40

Airlines Business Growth Hacking Acquisition 40

Chart Mogul

NOVEMBER 7, 2019

Wes Bush reveals the growth process he uses to grow his business. The Triple-A sprint gives you a way to build a sustainable growth process and can be used by any team in your business. Still, if you have a bad product, no optimization will deliver rocketship growth. As Romain Lapeyre , CEO of Gorgias, states, “In order to build a growth machine for your business, you need to analyze your inputs and outputs.” . There are only 3 levers you can pull for growth: 1.

Development 57

Development Churn Metrics Onboarding 57

Inside Intercom

NOVEMBER 27, 2019

That kind of growth? “The reason why businesses grow is they’re in a great market” It’s this approach to scaling their business that has enabled Paddle to achieve 2475% revenue growth over the last four years. Product, marketing, and sales are table stakes for growth.

Revenue 79

Revenue Software Machine Learning AI 79

Inside Intercom

DECEMBER 12, 2019

Vidyard co-founder and CEO Michael Litt chatted to Intercom’s EMEA Sales Manager Ciaran Nolan about how Vidyard flipped the freemium model on its head, why moving downmarket might be the answer to accelerated growth, and how to build a multi-million dollar business unit – overnight.

Enterprise 73

Enterprise Growth Hacking Software Sales 73