The Product Led Growth Market Map

OpenView Labs

Product led growth (PLG) is the future of SaaS. While the terminology is new to many of us, this go-to-market strategy has been gaining popularity across the software ecosystem for years. More than 250 companies are featured in our Market Map. Product Product Led Growth PLG

The Product Led Growth Market Map

OpenView Labs

Product led growth (PLG) is the future of SaaS. While the terminology is new to many of us, this go-to-market strategy has been gaining popularity across the software ecosystem for years. More than 300 companies are featured in our Market Map.

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Growth Marketing Conference: Toronto

BrightBack

April 24 - 25, 2019: Growth Marketing Conference: Toronto. Our CEO Guy Marion will be on stage with Suneet Bhatt, General Manager at Crazy Egg, sharing the secrets to sustainable growth at Growth Marketing Conference in Toronto

7 Principles To Mastering Growth Marketing

Brian Balfour

Hacktics, the tips, tricks, hacks, tools, and secrets that promise to solve our growth problems. A glance at the front page of GrowthHackers.com , Inbound.org, or any other growth hacking community is all it takes to understand the obsession. Learn Growth, No Fluff.

Growth Marketing Conference: San Francisco

BrightBack

December 10 - 12, 2019: Growth Marketing Conference in San Francisco. Driving growth through acquisition alone is yesterday's game.

Slack’s Rachel Hepworth on bringing growth marketing to a high growth company

Inside Intercom

In August of 2016, Rachel Hepworth embarked on a unique challenge: start a growth marketing team at one of the most successful startups of this generation – one that had long relied heavily on word of mouth. That company, of course, is Slack, and Rachel’s growth marketing team now owns Slack’s full acquisition funnel, from demand generation and team creation to activation and monetization. After I had left, we started to see that we had product-market fit.

After $2m-$3m in ARR, Your Leads Should Always Grow. Here’s Why.

SaaStr

Well, someday it will, when you have say 50%+ market share. Blog Posts Customer Success Growth MarketingProgress in SaaS is never as linear as it looks years down the road. Everyone has rough quarters (often at least 1 in 5).

Every Marketing Initiative, Every Channel … Plateaus. Plan for It.

SaaStr

Once you do, one thing I’ve learned, both as a founder, an investor, and now again at SaaStr: every marketing initiative, and every channel, plateaus. They start off slow, then we figure it out, then growth or hypergrowth, and then … plateau.

Your Sales Efficiency Will Probably Plummet Toward $10m ARR. Plan For It.

SaaStr

When a great SaaS business starts to come together, and crosses Initial Traction ($1-$1.5m), growing nicely (8-10%+ Month-over-Month Growth) … often times, the founders start to see the first bit of real economic returns on the model.

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All Platforms Have Their Favorite Partners. Be One Of Them If You Can.

SaaStr

The application adds so much value to certain types of customers, that by going to market together, a Big Co can close big deals. Be one of those, you’ll get a lot of joint marketing opportunities. They get the joint marketing. Blog Posts Growth Marketing Sales

The Lead Plateau You May Hit Just As It Gets Good. How to Plan Around It.

SaaStr

Because you’ve won the market, but haven’t grown it enough. Most markets you start with on Day 1 aren’t $100m ARR markets, the segment you initially go after. The best SaaS companies don’t ever let this lead plateau show up in the monthly MRR growth.

SaaStr Crosses 1,000,000 Social Followers. Lessons Learned.

SaaStr

That became our core community metric (list growth). And growth in 2018 for both our list and our social followers were pretty flat. And don’t move the needle for us much on list growth. (An Blog Posts Growth Marketing

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How to write great onboarding (and other) emails

SaaStock

On this week’s regular episode of the show, Alex chats with Aaron Krall, Founder of the SaaS Accelerator and the SaaS Growth Hacks Facebook Group. To learn better Aaron wrote onboarding emails for companies, asking founders and marketers for feedback in exchange.

How HubSpot Broke a Year-Long Traffic Plateau by Upending the Editorial Strategy

SaaStock

On this bonus episode of the show, we bring you the keynote that Meghan Keaney Anderson, VP Marketing at HubSpot, gave at last year’s SaaStock on Tour in New York. SaaS Revolution Show Growth Marketing

How to venture into product-led growth and scale successfully

SaaStock

The guest on the latest episode of the SaaS Revolution Show is Ashley Murphy, Director of Growth at OpenView Ventures. She shares insights about the benefits of product-led growth and how to go about implementing it in your company. Read more about product-led growth on OpenView Labs.

Exhibiting at Events is Expensive. Very Expensive. Here are 9 Reasons You Should Still Do the Top Ones.

SaaStr

It took me a while to understand the power of events and field marketing. Some field marketers make it a rule to try to be at events their customers aren’t at. Generally, a VPM, Director of Marketing or CEO that is good at events. Finally, yes marketing is expensive.

Cloud Daily from SaaStr Crosses 100,000 Followers. Lessons Learned.

SaaStr

So that sounds interesting from a content marketing perspective. Nothing profound, but maybe some things that are non-obvious to folks thinking about content marketing and social: Different types of content perform differently on different media. Blog Posts Growth Marketing

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A Founder’s Guide to Getting More Leads – ASAP (Video + Transcript)

SaaStr

Jason Green, Emergence Capital Founder, and General Partner moderates a discussion with Janine Pelosi, Zoom Head of Marketing and Online Business and Tolithia Kornweibel, Gusto Head of Marketing. Tolithia Kornweibel | Head of Marketing @ Gusto.

Building a sales team that can go from $0-$50M (Video + Transcript)

SaaStr

Stages of growth. So mid-market, we’re about 40 to 50K ACV enterprise. Basically, he had seen something at scale, but he hadn’t gone through that sort of growth phase where you don’t have everything at the tip of your finger.

How to move from Marketing Qualified Leads to Product Qualified Leads

SaaStock

On this episode of the show, we chat with Kieran Flanagan, VP Marketing at HubSpot, about the essentials of product qualified leads. In the past two years, he has been in charge of the entire top of the marketing funnel, which represents all the demand created through users and leads.

Reading list: Advice for customer retention

Inside Intercom

How Sprout Social increased retention with customer-centric marketing. Growth Marketing Covid-19 customer retention Reading list

Scaling Revenue via Indirect Channels and Platform Ecosystems with Stripe, Box and Slack (Video + Transcript)

SaaStr

Niall Wall, Box SVP of Business and Corporate Development alongside Vicki Lin, Stripe’s Head of Ecosystem and Cecilia Stallsmith, Slack’s Director of Platform Marketing discuss scaling your revenue via indirect channels and platform ecosystems. I run platform marketing at Slack.

Woven CEO Tim Campos on how to spend your most important asset

Inside Intercom

Here are five quick takeaways: Balancing human-computer interaction has been the difference between technologies that break out and are very successful and technologies that are considered to be ahead of their time or just not the right product-market fit. Growth Marketing

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Growing Your Company Requires a Process. Here’s How to Develop It

Chart Mogul

Wes Bush reveals the growth process he uses to grow his business. The Triple-A sprint gives you a way to build a sustainable growth process and can be used by any team in your business. Still, if you have a bad product, no optimization will deliver rocketship growth.

How to achieve 2,500% revenue growth: 5 lessons from Paddle’s Ed Fry

Inside Intercom

That kind of growth? “The reason why businesses grow is they’re in a great market” It’s this approach to scaling their business that has enabled Paddle to achieve 2475% revenue growth over the last four years. Product, marketing, and sales are table stakes for growth.

Webinar Marketing: How Webinars Can Be Used at Every Stage of the Customer Lifecycle

Chart Mogul

We asked Demio, one of the leading brands when it comes to webinars, to give us ideas on how to use webinar marketing for success. Webinars are a top revenue driver for digital marketing, and 73% of B2B marketers say that webinars generate high-quality leads.

How Vidyard uncovered a multimillion-dollar growth lever by moving downmarket

Inside Intercom

Vidyard co-founder and CEO Michael Litt chatted to Intercom’s EMEA Sales Manager Ciaran Nolan about how Vidyard flipped the freemium model on its head, why moving downmarket might be the answer to accelerated growth, and how to build a multi-million dollar business unit – overnight.

Who’s who: Understanding your business with customer segmentation

Inside Intercom

At some inflection point of growth, it becomes impossible to intuitively know your customers, let alone decide which ones to focus on. Download The Growth Handbook. Informing our approach to the market. Growth Marketing 3 pipeline business operations business strategy Upmarket

What is customer acquisition cost and why does it matter?

Inside Intercom

Growth is good, but growth at any cost is very, very bad. The best marketers in the world help their companies grow for the long term. Whether it’s through inattention, ignorance, or excitement, marketers sometimes make very bad business decisions.

Six essential chatbot recipes for sales and marketing teams

Inside Intercom

Chatbots push salespeople and marketers past the physical limitations of being human: our need to sleep, our loathe of repetitive tasks, our inability to multitask conversations. The post Six essential chatbot recipes for sales and marketing teams appeared first on Inside Intercom.

5 Predictable Ways to Grow Your Business Predictably

The Marketing & Growth Hacking Publication

Source: DigitalSprout NG This growth-focused guide is for those seeking predictable ways to grow their business?—?something That’s because only predictable and consistent business growth can guarantee the profitability of your company over a longer period.

HubSpot’s Kieran Flanagan on product-led growth

Inside Intercom

That doesn’t mean his team overlooks traditional approaches; rather, they’re deploying a blend of tactics to create products with true, measurable value so powerful that it wows users and drives growth. Though he’s now HubSpot’s VP of Marketing and Growth, Kieran has seen it all.

Growth hacking for mobile apps with Aleksandra Siciarz

Chart Mogul

Earlier this month, I had a chance to learn more Aleksandra Siciarz’s role as a mobile app marketing lead at GetResponse. Here she shares her thoughts on setting mobile growth strategy, measuring success, and of course, key subscription metrics for teams with mobile apps.

Clearbit’s Matt Sornson on driving growth with data and content

Inside Intercom

When used correctly, data can powerfully enrich sales and marketing efforts and help any business fuel growth. As the Head of Growth Marketing at Clearbit , and previously a co-founder and CEO of more than a few startups (including WorkMob, ApiXchange, and GoFlow), Matt Sornson knows these pitfalls intimately and how to avoid them. Here are five quick takeaways: At Clearbit, all marketing falls under growth marketing.

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How marketers are using Custom Bots to drive more engagement

Inside Intercom

“In three weeks, we’ve seen a 50% growth in engagement with the Messenger.” Gabi Goldberg leads marketing at Snapt , a B2B SaaS startup that develops high-end solutions for application delivery. Marketing Custom Bots engagement growth marketing

Sean Ellis on charting a path toward sustainable growth

Inside Intercom

When Sean Ellis joined Dropbox as the company’s first marketer, he was tasked with creating a culture of growth and experimentation. Meanwhile, Sean has used that same approach to growth at LogMeIn, Eventbrite, Lookout and Qualaroo. Today he’s the founder and CEO at GrowthHackers , whose software, community and annual conference help teams work together to drive breakout growth results for “must have” products and services.

Growth Engineer Job Description Cheatsheet

Sylvia Ng

Putting together a job description for a Growth Engineer? The below tidbits are taken from 30+ job descriptions for Growth Engineers, all from tech companies such as Asana, Airbnb, AdRoll, Cybercoders, Mircosoft, UXPin, and Zenefits, to name a few. Marketing or related field a plus.

Activation, retention and more: growth lessons from the industry’s best

Inside Intercom

This week we released The Growth Handbook , a collection of tested frameworks and invaluable lessons to help steer your company’s trajectory up and to the right. Casey Winters , former growth leader at Pinterest and GrubHub. Brian Rothenberg on importance of mission-driven growth.

Activation, retention and more: growth lessons from the industry’s best

Inside Intercom

This week we released The Growth Handbook , a collection of tested frameworks and invaluable lessons to help steer your company’s trajectory up and to the right. To mark the release of the book, this week’s podcast is a special compilation of some of our favorite insights from those growth-focused conversations. Casey Winters , former growth leader at Pinterest and GrubHub. Gina Gotthilf , former VP of Growth and Marketing at Duolingo.

The secret to scaling product announcements: a changelog

Inside Intercom

One of the biggest challenges with marketing a SaaS product is figuring out a way to announce the continuous stream of updates and feature releases while maintaining a sense of sanity. This is the reality of the job for a product marketer, so it’s on you to make the most with what you have. The primary goal of the changelog is to increase feature awareness and adoption and that’s why it’s owned by the product marketing team at Intercom.