The Product Led Growth Market Map

OpenView Labs

Product led growth (PLG) is the future of SaaS. While the terminology is new to many of us, this go-to-market strategy has been gaining popularity across the software ecosystem for years. More than 250 companies are featured in our Market Map. Product Product Led Growth PLG

Slack’s Rachel Hepworth on bringing growth marketing to a high growth company

Inside Intercom

In August of 2016, Rachel Hepworth embarked on a unique challenge: start a growth marketing team at one of the most successful startups of this generation – one that had long relied heavily on word of mouth. That company, of course, is Slack, and Rachel’s growth marketing team now owns Slack’s full acquisition funnel, from demand generation and team creation to activation and monetization. After I had left, we started to see that we had product-market fit.

How to write great onboarding (and other) emails

SaaStock

On this week’s regular episode of the show, Alex chats with Aaron Krall, Founder of the SaaS Accelerator and the SaaS Growth Hacks Facebook Group. To learn better Aaron wrote onboarding emails for companies, asking founders and marketers for feedback in exchange.

How to venture into product-led growth and scale successfully

SaaStock

The guest on the latest episode of the SaaS Revolution Show is Ashley Murphy, Director of Growth at OpenView Ventures. She shares insights about the benefits of product-led growth and how to go about implementing it in your company. Read more about product-led growth on OpenView Labs.

How HubSpot Broke a Year-Long Traffic Plateau by Upending the Editorial Strategy

SaaStock

On this bonus episode of the show, we bring you the keynote that Meghan Keaney Anderson, VP Marketing at HubSpot, gave at last year’s SaaStock on Tour in New York. SaaS Revolution Show Growth Marketing

Exhibiting at Events is Expensive. Very Expensive. Here are 9 Reasons You Should Still Do the Top Ones.

SaaStr

It took me a while to understand the power of events and field marketing. Some field marketers make it a rule to try to be at events their customers aren’t at. Generally, a VPM, Director of Marketing or CEO that is good at events. Finally, yes marketing is expensive.

How to move from Marketing Qualified Leads to Product Qualified Leads

SaaStock

On this episode of the show, we chat with Kieran Flanagan, VP Marketing at HubSpot, about the essentials of product qualified leads. In the past two years, he has been in charge of the entire top of the marketing funnel, which represents all the demand created through users and leads.

5 Predictable Ways to Grow Your Business Predictably

The Marketing & Growth Hacking Publication

Source: DigitalSprout NG This growth-focused guide is for those seeking predictable ways to grow their business?—?something That’s because only predictable and consistent business growth can guarantee the profitability of your company over a longer period.

What is customer acquisition cost and why does it matter?

Inside Intercom

Growth is good, but growth at any cost is very, very bad. The best marketers in the world help their companies grow for the long term. Whether it’s through inattention, ignorance, or excitement, marketers sometimes make very bad business decisions.

Increase your revenue by 100% with a simple hack?—?The Rule of 72

Claudiu Murariu

The Rule of 72 Growth is at the epicentre of any business and deciding to double the revenue might seem like a daunting task. here’s the essence that I’d like you to remember: To double your growth you don’t need to double your team, the budgets or the time you spend on it.

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Six essential chatbot recipes for sales and marketing teams

Inside Intercom

Chatbots push salespeople and marketers past the physical limitations of being human: our need to sleep, our loathe of repetitive tasks, our inability to multitask conversations. The post Six essential chatbot recipes for sales and marketing teams appeared first on Inside Intercom.

Growth hacking for mobile apps with Aleksandra Siciarz

Chart Mogul

Earlier this month, I had a chance to learn more Aleksandra Siciarz’s role as a mobile app marketing lead at GetResponse. Here she shares her thoughts on setting mobile growth strategy, measuring success, and of course, key subscription metrics for teams with mobile apps.

HubSpot’s Kieran Flanagan on product-led growth

Inside Intercom

That doesn’t mean his team overlooks traditional approaches; rather, they’re deploying a blend of tactics to create products with true, measurable value so powerful that it wows users and drives growth. Though he’s now HubSpot’s VP of Marketing and Growth, Kieran has seen it all.

How marketers are using Custom Bots to drive more engagement

Inside Intercom

“In three weeks, we’ve seen a 50% growth in engagement with the Messenger.” Gabi Goldberg leads marketing at Snapt , a B2B SaaS startup that develops high-end solutions for application delivery. Marketing Custom Bots engagement growth marketing

Clearbit’s Matt Sornson on driving growth with data and content

Inside Intercom

When used correctly, data can powerfully enrich sales and marketing efforts and help any business fuel growth. As the Head of Growth Marketing at Clearbit , and previously a co-founder and CEO of more than a few startups (including WorkMob, ApiXchange, and GoFlow), Matt Sornson knows these pitfalls intimately and how to avoid them. Here are five quick takeaways: At Clearbit, all marketing falls under growth marketing.

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Sean Ellis on charting a path toward sustainable growth

Inside Intercom

When Sean Ellis joined Dropbox as the company’s first marketer, he was tasked with creating a culture of growth and experimentation. Meanwhile, Sean has used that same approach to growth at LogMeIn, Eventbrite, Lookout and Qualaroo. Today he’s the founder and CEO at GrowthHackers , whose software, community and annual conference help teams work together to drive breakout growth results for “must have” products and services.

Single Grain’s Eric Siu on using content to grow your business

Inside Intercom

Eric is the CEO of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School with Neil Patel and Growth Everywhere , an entrepreneurial podcast where he dissects growth levers that help businesses scale. This is part of an ongoing series of interviews about unlocking the potential of growth. The interesting thing is that the way we get our clients right now is strictly around content marketing, inbound and SEO. Content marketing.

A Chocolate Company Hits The Road

The Marketing & Growth Hacking Publication

About Mark : I’m an illustrator specializing in humor, branding, social media, and content marketing. Thanks for reading The Marketing & Growth Hacking Publication Join our Facebook Group. mark-growth marketing illustration branding storytelling

The secret to scaling product announcements: a changelog

Inside Intercom

One of the biggest challenges with marketing a SaaS product is figuring out a way to announce the continuous stream of updates and feature releases while maintaining a sense of sanity. This is the reality of the job for a product marketer, so it’s on you to make the most with what you have. The primary goal of the changelog is to increase feature awareness and adoption and that’s why it’s owned by the product marketing team at Intercom.

Activation, retention and more: growth lessons from the industry’s best

Inside Intercom

This week we released The Growth Handbook , a collection of tested frameworks and invaluable lessons to help steer your company’s trajectory up and to the right. To mark the release of the book, this week’s podcast is a special compilation of some of our favorite insights from those growth-focused conversations. Casey Winters , former growth leader at Pinterest and GrubHub. Gina Gotthilf , former VP of Growth and Marketing at Duolingo.

Consumer response drives the growth of hemp and CBD markets

The Marketing & Growth Hacking Publication

With the market for hemp-derived CBD expected to grow to $22 billion by 2022, a variety of events and media outlets are emerging to join in the gold rush. One market prediction expects the hemp-derived CBD market to reach $22 billion by 2022.

Growth Engineer Job Description Cheatsheet

Sylvia Ng

Putting together a job description for a Growth Engineer? The below tidbits are taken from 30+ job descriptions for Growth Engineers, all from tech companies such as Asana, Airbnb, AdRoll, Cybercoders, Mircosoft, UXPin, and Zenefits, to name a few. Marketing or related field a plus.

Why AI for Logo Detection Is the Next Marketing Must-Have

The Marketing & Growth Hacking Publication

This technology can help media and marketing agencies, TV stations and business intelligence providers to offer their clients a comprehensive report about the success of each campaign. Thanks for reading The Marketing & Growth Hacking Publication Join our Facebook Group.

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Social Listening Is Important, But Listening To Intelligently Even More So: Three Reasons Why…

The Marketing & Growth Hacking Publication

A single important conversation thread can help you decide your next move, which could be: Funneling that information straight to your marketing team so that those pain points can be addressed in their initiatives.

Activation, retention and more: growth lessons from the industry’s best

Inside Intercom

This week we released The Growth Handbook , a collection of tested frameworks and invaluable lessons to help steer your company’s trajectory up and to the right. Casey Winters , former growth leader at Pinterest and GrubHub. Brian Rothenberg on importance of mission-driven growth.

Keep It Simple Sally: List Building 101

The Marketing & Growth Hacking Publication

Thanks for reading The Marketing & Growth Hacking Publication Join our Facebook Group. productivity business mark-growth marketing entrepreneurshipPhoto by Kelly Sikkema on Unsplash I remember when I first heard the term ‘email list’.

From Call-to-action to Call-to-attention

The Marketing & Growth Hacking Publication

Direct marketing was characterized by immediate actions on the prospect’s side. Marketing nowadays is characterized by a constant effort to grab people’s attention. This way, as marketers, we won’t create false expectations for our clients. Marketing is?—?and

Why we’re done with gated content at ChartMogul

Chart Mogul

Recently, we decided that we’d stop capturing email leads and filling marketing funnels from our content at ChartMogul. But what drives this way of thinking, and should we really still be using email walls in SaaS marketing? marketing-funnel/).

How Company Reputation Can Be Bolstered Via Word-of-Mouth Marketing

The Marketing & Growth Hacking Publication

Image Source: Pixabay Word-of-mouth marketing is much more than someone talking to their neighbor when they’re out cutting the lawn. Various Forms of Word-of-Mouth Advertising The marketing world has gone through many dramatic shifts in recent decades. mark-growth marketing

How Can Brands Deliver Personalised Customer Experiences at Scale?

The Marketing & Growth Hacking Publication

A Sage Top 100 Global Business Influencer, 2017 , Janice has over 30 years of business experience, having consulted for high-growth companies across the globe. We appreciate you taking the time to share your insights with the larger sales and marketing community!

How Mom-and-Pop Businesses Can Market Effectively in a Digital World

The Marketing & Growth Hacking Publication

The trick is surviving the ups and downs in the market on a day-to-day, week-to-week, and even year-to-year basis. The most successful companies boast a robust and professional online presence that helps them market, interact with their customer base, and facilitate sales.

A Million Dollar marketing strategy for tobacco companies

The Marketing & Growth Hacking Publication

A Million Dollar Marketing Strategy for Tobacco Companies Photo by rawpixel on Unsplash In the last two decades, advertising has been a tricky task for the tobacco industry due to the advertising ban on smoking products and more stricter policies.

Build a Growth Team For Your Startup?—?Step by Step Guide

The Marketing & Growth Hacking Publication

Build a Growth Team For Your Startup?—?Step If so, then keep on reading this article and enlighten yourself with the importance of the growth team. What exactly is the Growth Team? the man who coined the term growth hacking?—?describe

How to create a Facebook ads funnel that reduces costs & attracts more sales

The Marketing & Growth Hacking Publication

That’s where the marketing funnel comes into play. The marketing funnel organizes prospects into stages based on where they are in the buyer’s journey. How did we use Facebook and email marketing to bring the marketing funnel to life for one of our clients?

11 Serious Growth Hacking Thought Leaders to Follow

Sylvia Ng

Looking for growth blogs? I don’t know about you, but I am sick of reading hokey growth hacks promising to increase your customer base from 0 to 1M in 60 seconds. 11 Serious Growth Hacking / Marketing Blogs to Follow. Aaron Ginn , Growth Product Manager @Everlane. Andrew Chen , Supply Growth @Uber. Brian Balfour , VP Growth @Hubspot. Jon Egan , Growth Engineer @Pinterest. Blog blogs growth hackers growth hacking growth marketing

How to Incorporate More Diversity Into Your Digital Marketing

The Marketing & Growth Hacking Publication

Image courtesy: Pixabay It’s okay when your brand is small to have a very focused marketing persona, but as it grows, you need to evolve to appeal to the full range of customers you want to attract. While changing to a more diverse approach to marketing can be difficult, not doing so, especially when your competition is, can be difficult to explain. The time for talking about diversity in digital marketing is over; it is time for brands to take action.

How InVision Built a Billion Dollar SaaS (Without Losing Its Soul)

Ryan Berg

Is it possible to build a billion dollar SaaS without focusing on traditional marketing channels like paid advertising, using high pressure sales tactics, or relying on manipulative growth hacks? InVision’s un-orthodox approach to growth marketing is not only.

SaaStr + The Hustle TOGETHER Next Tuesday! There’s Pizza! And it’s Free!!

SaaStr

Amelia Ibarra, VP of Marketing at SaaStr, and I will be talking about lessons learned in Content Marketing and Growth Marketing from SaaStr itself. This is going to be fun. Next Tuesday, Sam Parr of the Hustle (with 1,000,000+ subscribers!!),

The Ultimate SaaS Metrics Guide to Smarter, Faster Growth

Cobloom

To help you understand and improve your performance, I've put together a comprehensive guide to 50 essential SaaS metrics (loosely divided into Growth, Marketing, Sales and Customer Success ).

Smart SaaS PPC Tactics: Lead Nurturing vs. Direct Signups

Unbounce

Software-as-a-Service (SaaS) marketers are among the world’s most talented. Marketing your software has always been a challenge, but this overcrowding makes it all the more difficult. I’m a growth marketer who specializes in SaaS. Quick Tips for SaaS PPC marketers.

Why you should make retention your new growth strategy

Point Nine Land

Startups buy ads, set up new technology and build out sales and marketing teams. For a long time, acquisition has been the primary focus of growth, but it’s come at a cost. retention churn growth saasWe’re launching Brightback out of stealth.

SaaS Marketing for Growth

wepay

SaaS businesses tend to believe in and use aggressive growth marketing approaches – at least once they are past the phase of building product and figuring out product-market fit. You need to hit the accelerator, and channel your resources into growth.”.

The Marketing Arbitrage Opportunity

Sales Enablement, SaaS and Growth

Without doubt, one of the most exciting parts of being a marketer today is the perpetual challenge of finding new channels and tactics to leverage. There’s a whole host of marketing arbitrage opportunities out there - if you know where to look and spend your time. Marketing