SaaStr

MAY 4, 2023

Amplitude VP of EMEA & Head of Growth Marketing, CMOs of RTP Global & Zapier, CEOs of Pocketlaw & Remote, and MP of Threshold VC! The post New SaaStr Europa Speakers! appeared first on SaaStr.

Growth Marketing 130

Growth Marketing Marketing SaaS Management 130

Sales Hacker

JUNE 3, 2021

Why is growth marketing essential knowledge for the sales team? How can marketing help your team be more successful? Gaetano Nino DiNardi leads this talk on the alignment convergence of sales and marketing by looking at what truly works in growth. Easy marketing tactics for salespeople [33:31].

Growth Marketing 59

Growth Marketing Marketing Sales Branding 59

OpenView Labs

APRIL 18, 2019

We expect to see continued growth and innovation in the coming years, and will continue to track new and existing companies leading the pack with product led growth strategies. Click the image above to see a larger version of the Market Map. The post The Product Led Growth Market Map appeared first on OpenView Labs.

Growth Marketing 70

Growth Marketing Marketing Finance Innovation 70

BrightBack

APRIL 16, 2019

April 24 - 25, 2019: Growth Marketing Conference: Toronto. Our CEO Guy Marion will be on stage with Suneet Bhatt, General Manager at Crazy Egg, sharing the secrets to sustainable growth at Growth Marketing Conference in Toronto.

Growth Marketing 40

Growth Marketing Marketing Management 40

Brian Balfour

OCTOBER 12, 2016

As we emphasize continuously in Reforge , becoming an elite growth marketer has nothing to do with the specific hammer in your toolkit and everything to do with mastering the emerging skills, frameworks, and thought processes that enable you to solve new problems, repeatedly.

Growth Marketing 94

Growth Marketing Marketing Underperforming Technical Team Growth Hacking 94

BrightBack

APRIL 16, 2019

December 10 - 12, 2019: Growth Marketing Conference in San Francisco. Driving growth through acquisition alone is yesterday's game. Join us in San Francisco as our CEO, Guy Marion, discusses best practices leading to customer retention and driving sustainable growth for today's subscription businesses.

Growth Marketing 40

Growth Marketing Marketing Acquisition Subscription 40

SaaStr

AUGUST 26, 2022

Director of Email / Growth Marketing. The post Who We’re Hiring for Team SaaStr: Director of Account Management, and Director of Email / Growth Marketing appeared first on SaaStr. Who we’re hiring for at SaaStr: Director of Account Management to support our top sponsors. Own a $5m+ product line here and grow it.

Sales Hiring 50

Sales Hiring Growth Marketing Management Marketing 50

OpenView Labs

NOVEMBER 11, 2019

We expect to see continued growth and innovation in the coming years, and will continue to track new and existing companies leading the pack with product led growth strategies. Click the image above to see a larger version of the Market Map. The post The Product Led Growth Market Map appeared first on OpenView.

Growth Marketing 43

Growth Marketing Marketing Finance Innovation 43

SaaStr

OCTOBER 16, 2023

We’ve got at least 6 roles open: Director of Email / Growth Marketing. We’re hiring at SaaStr!! Take over our complex email campaigns to drive event attendance and ticket sales, as well as our 4 weekly newsletters. VP/Director of Events. Own the Annual + Europa, or at least a big piece of them. Director of Sponsor Success.

Sales Hiring 263

Sales Hiring Healthcare Growth Marketing Sales 263

SmartKarrot

MARCH 2, 2022

To grow and succeed in such a dense market, it is important for SaaS companies/product owners to come up with an effective growth marketing framework – with 100% effective growth marketing strategies. In this write-up, we have discussed the top 5 growth marketing strategies for SaaS products.

Growth Marketing 12

Growth Marketing Strategy Marketing SaaS 12

User Pilot

OCTOBER 5, 2023

TL;DR Growth marketing automation involves using specialized tools to optimize growth processes and strategies. Growth marketing automation isn’t the same as email marketing automation. The former is a broader concept that encompasses email marketing but also includes the automation of other tasks.

Scale 104

Scale Marketing Growth Marketing Payment Features 104

SaaStr

JULY 27, 2021

Because there, growth marketers really are closers — in part. More on why you can’t skip that experience here : 5-6 Years Is About As Fast As You Can Mint a True VP of Sales. The only real exceptions I’ve seen is with businesses that are close to self-service. Not entirely. But in part.

Sales Recruiting 296

Sales Recruiting Trends Sales Hiring Growth Marketing 296

SaaStr

DECEMBER 14, 2023

To prioritize efficient growth. #4. What’s your pulse check on the venture markets right now, today? Multiples have come down since the peak, and today the venture-growth markets are prioritizing efficient growth. What’s the #1 bit of advice you’d give to SaaS founders today?

Venture Capital 209

Venture Capital Benchmarks Cloud compliance 209

SaaStr

JULY 30, 2023

Separate the growth marketing team from the core product and marketing because you’ll be operating differently. You likely won’t come up with the one experiment out of one that will work great. Try twenty things, and you’ll very likely have one or two that are strong.

Scale 194

Scale Sales Hiring AI Banking 194

User Pilot

SEPTEMBER 29, 2023

What’s the difference between a growth hacker and a growth marketer? The former is mainly concerned with applying hacks that lead to growth due to virality. On the other hand, a growth marketer is focused on improving conversion rates at one specific part of the funnel at a time.

Scale 105

Scale Software Review SaaS Technical Review 105

Tom Tunguz

DECEMBER 6, 2020

GC has led the rapid expansion of Confluent’s growth, marketing and developer relations functions. Travis, Pat, and GC will dive into the guts of building a Product-Led Growth function, discussing the following topics: What does the team look like? What is the relationship between Growth, Marketing, Sales, and Product?

VP of Engineering 200

VP of Engineering Sales Hiring Enterprise readiness Software Engineering 200

SaaStr

OCTOBER 11, 2022

Great sessions on PLG, growth marketing and demand gen. We always end up with too many great potential speakers and not enough slots, so don’t wait to the last minute. What we’re looking for most of all: Underrepresented CEOs, founders and CXOs from $5m-$5000m ARR. CROs at well-known Cloud leaders.

Cloud 193

Cloud Growth Marketing Startup Branding 193

SaaStr

MARCH 28, 2024

What’s your pulse check on the venture markets right now, today? Venture growth markets have been challenging in the past two years, but we are starting to see some real deal and investment velocity among pretty impressive businesses. That, and give your investors more homework. #4.

Venture Capital 245

Venture Capital Cybersecurity Scale Artificial Intelligence 245

User Pilot

JULY 23, 2023

A content marketing team for driving traffic and engagement through valuable content. The inbound marketing team for attracting and engaging potential customers through guides , webinars, and events. Growth marketing team for optimizing growth strategies and implementing data-driven decisions. Webinar in Userpilot.

B2B 92

B2B Marketing Sales Hiring Social Media 92

SaaStr

FEBRUARY 20, 2022

Everyone has awoken to how important Content Marketing is in SaaS and almost anywhere in building an audience, awareness, and leads. Content Marketing is one of the top 5 initiatives of almost any growth marketer or demand gen leader now. But I hadn’t taken a fresh look at SaaStr’s own SEO performance until recently.

Scale 212

Scale Content Marketing Consulting Scaling 212

SaaStr

MAY 22, 2023

Ok we’ve now got the final speaker list locked down for 2023 SaaStr Europa in LONDON on 6-7 June: CEOs, CROs and CXOS : Edith Harbaugh, Executive Chair & Co-founder @ LaunchDarkly Nowi Kallen, Managing Director @ Salesforce Ventures Spencer Kimball, CEO @ Cockroach Labs Joe Thomas, Co-founder and CEO @ Loom Sterling Snow, Former CRO @ Divvy (..)

VP of Engineering 202

VP of Engineering CTO Coach New CTO CTO 202

SaaStr

NOVEMBER 3, 2022

It took a quarter or two to sink in in venture, but now the effects are clear: Much of the growth market (Series B and later) has simply stopped investing, period. The latter is the most important for raising venture capital. Valuations are down a stunning 75% from their peak last year.

AWS 301

AWS Venture Capital Azure Cloud 301

Intercom, Inc.

FEBRUARY 1, 2018

In August of 2016, Rachel Hepworth embarked on a unique challenge: start a growth marketing team at one of the most successful startups of this generation – one that had long relied heavily on word of mouth. This is the second in a series of interviews over the next couple months about unlocking the potential of growth.

Growth Marketing 174

Growth Marketing Scale Marketing Outsourcing Services 174

Buffer Resources

JUNE 2, 2023

Meet Sophie, a Senior Growth Marketing Manager at Buffer and digital nomad. Her story is a riveting blend of professional growth, remote work challenges, and an infectious zest for life. Strap in as we journey through time zones, and share marketing insights all from Sophie's 'office'—the world.

Travel 87

Travel Systems Review Growth Marketing Social Media 87

SaaStr

MAY 8, 2022

Melinda Cormier, VP of Growth Marketing @ LumApps. Rav Dhaliwal, Investor and Venture Partner @ Crane Venture Partners, Former Slack, ZenDesk, Yammer. Lindsey Serafin VP of Customer Success @ Snyk. Caitlin Sullivan, Director of Customer Success @ Vanta. Alfred Saad, CRO @ LumApps. Jean-Baptiste Coger, Co-Founder, and COO @ Plato.

Technical Cofounder 206

Technical Cofounder Fractional VPE CTO Engineering 206

SaaStr

OCTOBER 15, 2022

The median multiple fell below 5x at market close for the first time since 2016 (when it briefly fell below 5x) pic.twitter.com/QZ605lMswz. And with it, the venture markets have clearly slowed down. Parts of the growth market have almost shut down completely. — Jamin Ball (@jaminball) October 14, 2022.

Startup 233

Startup Cloud Growth Marketing SaaS 233

Sales Hacker

APRIL 12, 2022

In this episode, we’ve got Auseh Britt , a seasoned B2B marketer with 20 years of marketing experience across a wide range of industries and companies spanning global hospitality to startups, who currently serves as the VP of Growth Marketing at Terminus. The keys to being a successful growth marketer.

Strategy 88

Strategy Marketing Growth Marketing B2B 88

User Pilot

NOVEMBER 2, 2023

Book the demo to see how you can use it to improve your marketing efforts and drive revenue growth. What is marketing-led growth? Marketing-led growth (MLG) is a go-to-market strategy that relies on marketing initiatives as the main force driving product success.

Strategy 102

Strategy Marketing Social Media AI Search 102

Intercom, Inc.

MARCH 3, 2022

.” Ramli is a Growth Coach at ProductLed, a community for product-led growth enthusiasts such as himself, and the author of Product-Led Onboarding , a practical guide to level-up onboarding experiences and turning users into lifelong customers. People were signing up, sure, but they weren’t necessarily sticking around.

Growth Marketing 156

Growth Marketing Onboarding Marketing Consulting 156

User Pilot

JANUARY 18, 2023

Higher user satisfaction: In addition to driving sales, product-led growth marketing also increases satisfaction rates among your users since your marketing team will be directing its resources towards new users instead of spending money on other channels. Userpilot customer review on G2.

Strategy 97

Strategy Marketing Scale Software Review 97

SaaStr

OCTOBER 13, 2020

Charm Bianchini, VP Growth Marketing, LeanData. David Scott, Scott on Marketing, Fmr Twitter, Head of Global Business Marketing. Fung-Lin Wu, Director of Retention Marketing, MongoDB. and Women: 66.67%. Allison Metcalfe, CRO, Demandbase. Cailen D’sa, VP Sales, RevenueCat. Eric Siu, CEO, ClickFlow.

Scale 185

Scale Engagement Scaling Sales Hiring 185

SaaStr

JANUARY 9, 2023

Testing is at the heart of growth marketing. Experiment with every marketing element to see what works and doesn’t. “From day one, we needed to differentiate our brand and understand how we could be bold and stand out.” – Melissa Rosenthal. Tactic #4: Always be testing.

Social Media 195

Social Media B2C Marketing B2B 195

Tom Tunguz

APRIL 2, 2021

Building an on-prem company means hiring field sales teams, solutions architects, field marketers. aaS companies demand a different set of acronyms: SRE (site reliability engineers) and PLG (product-led growth) marketers. The Venn diagram intersection of those skill sets is a null set.

Cloud 277

Cloud Sales Hiring Banking Enterprise 277

SaaStr

MAY 2, 2019

Amelia Ibarra, VP of Marketing at SaaStr, and I will be talking about lessons learned in Content Marketing and Growth Marketing from SaaStr itself. Next Tuesday, Sam Parr of the Hustle (with 1,000,000+ subscribers!!),

Content Marketing 147

Content Marketing Growth Marketing SaaS Marketing 147

SaaStr

FEBRUARY 15, 2023

.” – Kim Walsh Hiring and collaboration for growth The product marketing team is the first function to hire for. Product marketing takes care of messaging, positioning, understanding the customer and buyer persona, and more. The next hiring focus should be growth marketing.

Scale 181

Scale Sales Hiring CTO Hire Scaling 181

Sales Hacker

MARCH 21, 2022

Manager, Outbound Growth Marketing at Greenhouse) and Will Allred (Co-Founder & COO at Lavender) to get TWO perspectives and TWO approaches on real sales emails, every week on Sales Hacker. Kristina and Will look at common email mistakes (using real examples) and rewrite them so that you can learn what to do differently.

Growth Marketing 87

Growth Marketing Sales Management Marketing 87

Sales Hacker

FEBRUARY 28, 2022

Join Kristina Finseth (Director of Growth Marketing at Interseller) and Will Allred (Co-Founder & COO at Lavender) to get TWO perspectives and TWO approaches on real sales emails, every week on Sales Hacker. Watch today’s re-write, and check out the before and after emails below.

Growth Marketing 86

Growth Marketing Sales Marketing Development 86