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Growth Marketing Related Topics 
SmartKarrot
MARCH 2, 2022
Growth and profitability are key pillars that define a company’s success or failure. However, organizations, irrespective of the sector they operate in, struggle with growth! In this write-up, we have discussed the top 5 growth marketing strategies for SaaS products.
Inside Intercom
MARCH 3, 2022
And that’s exactly why today’s guest, Ramli John , jokingly calls it “the ugly duckling of growth.” A growth marketer at heart with a background in mathematics, Ramli’s interest in onboarding experiences was piqued as a young consultant driving trial signups.
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Sales Hacker
JUNE 3, 2021
Why is growth marketing essential knowledge for the sales team? How can marketing help your team be more successful? Gaetano Nino DiNardi leads this talk on the alignment convergence of sales and marketing by looking at what truly works in growth.
OpenView Labs
APRIL 18, 2019
Product led growth (PLG) is the future of SaaS. While the terminology is new to many of us, this go-to-market strategy has been gaining popularity across the software ecosystem for years. We developed the PLG Market Map to illustrate the breadth and dynamism of this powerful growth strategy. The Market Map shows us that PLG is being adopted across all product categories, from developer tools to finance applications to enterprise-grade solutions.
BrightBack
APRIL 16, 2019
April 24 - 25, 2019: Growth Marketing Conference: Toronto. Our CEO Guy Marion will be on stage with Suneet Bhatt, General Manager at Crazy Egg, sharing the secrets to sustainable growth at Growth Marketing Conference in Toronto
OpenView Labs
NOVEMBER 11, 2019
Product led growth (PLG) is the future of SaaS. While the terminology is new to many of us, this go-to-market strategy has been gaining popularity across the software ecosystem for years. We developed the PLG Market Map to illustrate the breadth and dynamism of this powerful growth strategy. The Market Map shows us that PLG is being adopted across all product categories, from developer tools to finance applications to enterprise-grade solutions.
Brian Balfour
OCTOBER 12, 2016
Hacktics, the tips, tricks, hacks, tools, and secrets that promise to solve our growth problems. A glance at the front page of GrowthHackers.com , Inbound.org, or any other growth hacking community is all it takes to understand the obsession. As a result, marketers now get the majority of their “learning” through this hack-tic based content. The fundamentals help you solve the variety of growth problems you will face in your specific situation. Learn Growth, No Fluff.
Inside Intercom
FEBRUARY 1, 2018
In August of 2016, Rachel Hepworth embarked on a unique challenge: start a growth marketing team at one of the most successful startups of this generation – one that had long relied heavily on word of mouth. That company, of course, is Slack, and Rachel’s growth marketing team now owns Slack’s full acquisition funnel, from demand generation and team creation to activation and monetization. After I had left, we started to see that we had product-market fit.
SaaStr
MARCH 14, 2022
Better to come back with 20 great opportunities with demos and follow-ups already on the calendar … than 200 or 2000 badge scans you dump into a marketing automation solution. Blog Posts Company Stage Growth Marketing Q&A Resource Type Role / Function Sales Topics
SaaStr
FEBRUARY 22, 2022
Ok we’ve talked a bit more on SaaStr over the years on how to hire a Great VP of Sales , but hiring a Great VP of Marketing is just as important. Maybe in some ways more so, in that you can generally hire a great VP of Marketing earlier. 90% of marketers haven’t.
SaaStr
JULY 22, 2021
Because not only will that turbocharge your growth, it adds certainty to your lead generation, and also most of these new customers will “free” How to accelerate things: Over-hire in Customer Success if you can afford to. Same if they are mid-market.
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SaaStr
JANUARY 20, 2022
CEO has put full revenue accountability on the marketing team. Are you focusing your marketing efforts in the areas you do win? You aren’t doing everything wrong especially on the marketing side (even if it doesn’t feel like it).
SaaStr
JULY 27, 2021
Q: What are the most common challenges of a VP of marketing transitioning into a Chief Revenue officer CRO role? Way, way too many senior marketers think CRO is “the next step” for them. Maybe they recruited a few BDRs to work with them in marketing, but that’s not the same.
SaaStr
AUGUST 11, 2021
I feel my marketing team does not make enough efforts. Go find your real VP of Marketing. Don’t let marketing be a soft science. Measure, if nothing else, (x) leads / pipeline / opportunities generated plus (y) ROI on all marketing spend. Q: I have a SaaS startup.
SaaStr
NOVEMBER 22, 2021
At the heart of product-led growth is the user. And in this podcast, Olivia Nottebohm, CRO of Notion ($10B valuation), will delve into the more complex aspects of product-led growth, and why they’re essential for building a successful business that will thrive for years to come.
SaaStr
NOVEMBER 5, 2021
On the one hand, you need a shorthand for your sales and marketing efficiency — and that’s Magic Number. Magic Number is your growth in ARR over a quarter divided by the sales and marketing spend in the prior quarter. no marketing spend) and that auto-upgrade (i.e.,
SaaStr
AUGUST 28, 2021
Blog Posts Company Stage Growth Marketing Resource Type Role / Function Topics
SaaStr
MAY 18, 2021
Company Stage Growth Marketing Q&A Resource Type Role / Function TopicsAfter the early days — most. Of course, it varies. But one thing that is almost always true, is you get more renewals, more upsells, and more net revenue retention from your largest customers.
SaaStr
FEBRUARY 1, 2021
Force marketing and sales and product to sign up to do their fair share of them (maybe this is all 1 or 2 people in the early days). And upcoming webinars are a great thing to add to both your sales and marketing drip campaigns. Blog Posts Growth Marketing
SaaStr
NOVEMBER 23, 2021
Live events are a forcing function for your entire team, not just sales, and marketing. Mark Jung, VP of Marketing for Dooly told us that “having a forcing function is one of the best things you can do as a leader and within a business.
SaaStr
MARCH 29, 2021
It sounds expensive, and it is, but think about the payments to the partner as a marketing cost. You’ll see it’s hard to find as effective a marketing program as whatever you pay your partners. Blog Posts Growth Marketing Sales
SaaStr
MARCH 30, 2021
But really, it means you aren't doing any effective marketing. Are you focusing your marketing efforts in the areas you do win? And think about what even going from say a 10% close rate to a 15% close rate will do to your growth rate. But that alone equals 50%+ more growth!
SaaStr
MAY 2, 2021
It’s also simply easier to do the 1 or 2 largest events in the industry than to do 10-20 smaller ones, at least until you have a much larger field marketing team. Customer success and marketing. Customer marketing? Blog Posts Growth MarketingEvents.
SaaStr
NOVEMBER 28, 2020
A ways back, we did an extremely popular post entitled, Hire the Right Type of VP Marketing or You’ll Just End Up With a Bunch of Blue Pens with Your Logo On Them. Someone that knows, lives and breathes leads, funnels and funnel management, drip marketing, and all the rest.
SaaStr
APRIL 25, 2021
I personally was terrible at many growth tactics, growing Adobe Sign / EchoSign. But if you can get out ahead of the market here, you can get brought into, and win, a lot of deals just because you are the only decent vendor at the table. Customer marketing.
SaaStr
MARCH 24, 2021
For the billboard, any marketing initiatives, that’s also the same. It’s hard to market a brand within a short period of time. Then I told our marketing team, “Let’s have another one.” Blog Posts Growth Marketing Q&A Scale
SaaStr
MAY 1, 2021
Part of this means investing in fun and approachable marketing, like social media and group forums. . Community & Enterprise Growth: Tactical Advice and Observations. Blog Posts Featured Podcasts Featured Videos Growth Marketing Podcasts Videos
SaaStr
FEBRUARY 24, 2021
both have about the same number of folks on the sales and marketing teams, respectively. Lead Rich environments usually have a bazillion competitors, and a lot of lookey-loos, and don’t necessarily generate more revenue than ones with a very targeted approach to sales and marketing.
SaaStr
APRIL 11, 2020
If your growth has gone from 60% to 0% overnight? OK, maybe growth overall is at 10% this year. But many of you will have one segment that is still seeing faster growth, e.g. healthcare. Segment growth goals now per vertical / industry, not just deal size.
SaaStr
OCTOBER 26, 2020
Your marketing site has to be: Clearer Simpler More Obvious More Up-to-date Better designed Easier to contact Faster Slicker Better Informing. Look, a marketing site is important. But these marketers aren’t wrong. And importantly, the target markets broader.
SaaStr
AUGUST 15, 2020
Blog Posts Company Stage Customer Success Growth Marketing Resource Type Role / Function TopicsRecently I was catching up with a good friend who used to be CEO of an enterprise-y SaaS social networking company — and the usage and engagement numbers of his business were just awful.
SaaStr
JUNE 5, 2021
Blog Posts Growth Marketing SaaStr EventsSo we’re back for “real-world” / IRL events. After 6+ mega-digital events including doing the 2020 SaaStr Annual digitally, the 2021 SaaStr Annual is back in the SF Bay Area Sept 27-29.
SaaStr
MAY 27, 2021
Blog Posts Company Stage Customer Success Growth Marketing Q&A Resource Type Role / Function TopicsQ: Dear SaaStr: How Do I Convince My Customers with Monthly plans to Upgrade to Annual Plans? My advice: Don’t. It’s too many calories expended for not enough benefit.
SaaStr
FEBRUARY 3, 2021
When you’re ready to take your enterprise marketing to the next level, you may run into some common pitfalls that hinder optimal performance. Here are the 7 common enterprise marketing mistakes she sees and how to avoid them. . #1 6 Marketing is a Partnership, Not a Service.
SaaStr
JUNE 30, 2020
Does your marketing site really matter, past a point? Both finally updated their marketing sites after a long time (24 months in both cases), with somewhat similar changes … and saw widely different outcomes. The previous marketing site was very focused, but probably too much so.
SaaStr
FEBRUARY 9, 2021
In today’s SaaStr podcast episode, Harry Stebbings sits down with Ryan Bonnici, Chief Marketing Officer at Whereby to chat about how to market at scale. Below, we’ve shared some of the top takeaways from the session: #1 On what order to build out your sales and marketing teams.
SaaStr
MARCH 31, 2021
It’s a fairly new marketing tool but has the ability to increase alignment between your sales and marketing tactics, minimize campaign waste, and boost marketing ROI. . Focus your sales and marketing effort to make the most of limited resources. What is Intent data?
SaaStr
JULY 20, 2019
Once you do, one thing I’ve learned, both as a founder, an investor, and now again at SaaStr: every marketing initiative, and every channel, plateaus. They start off slow, then we figure it out, then growth or hypergrowth, and then … plateau. Or at least by that I mean, the growth will eventually slow. So if you don’t want your overall growth to slow, you have to keep adding layers of new initiatives. Before the plateau shows up in your MRR growth.
SaaStr
OCTOBER 6, 2019
When a great SaaS business starts to come together, and crosses Initial Traction ($1-$1.5m), growing nicely (8-10%+ Month-over-Month Growth) … often times, the founders start to see the first bit of real economic returns on the model. And often, if you are capital efficient, your marketing cost will be close to $0 at this point (you are barely spending anything to acquire most customers), and your sales costs are pretty predictable.
SaaStr
NOVEMBER 12, 2019
So let’s look what happens each quarter, even with just 100 Happy Customers: With say a 10% Quarterly Referral Rate (i.e.10% of your customers each quarter referrs you to another customer that closes), and just a medium growth rate (20% a quarter), then over the course of 8 quarters, your Word-of-Mouth leads alone have grown 358%. Well, someday it will, when you have say 50%+ market share. Blog Posts Customer Success Growth Marketing
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