Growth marketing expert Ramli John on why you’re getting user onboarding wrong

Inside Intercom

And that’s exactly why today’s guest, Ramli John , jokingly calls it “the ugly duckling of growth.” A growth marketer at heart with a background in mathematics, Ramli’s interest in onboarding experiences was piqued as a young consultant driving trial signups.

The Product Led Growth Market Map

OpenView Labs

Product led growth (PLG) is the future of SaaS. While the terminology is new to many of us, this go-to-market strategy has been gaining popularity across the software ecosystem for years. We developed the PLG Market Map to illustrate the breadth and dynamism of this powerful growth strategy. The Market Map shows us that PLG is being adopted across all product categories, from developer tools to finance applications to enterprise-grade solutions.

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Growth Marketing Conference: Toronto

BrightBack

April 24 - 25, 2019: Growth Marketing Conference: Toronto. Our CEO Guy Marion will be on stage with Suneet Bhatt, General Manager at Crazy Egg, sharing the secrets to sustainable growth at Growth Marketing Conference in Toronto

How to Build Growth Marketing Mindset for Your Sales Process

Sales Hacker

Why is growth marketing essential knowledge for the sales team? How can marketing help your team be more successful? Gaetano Nino DiNardi leads this talk on the alignment convergence of sales and marketing by looking at what truly works in growth.

The Product Led Growth Market Map

OpenView Labs

Product led growth (PLG) is the future of SaaS. While the terminology is new to many of us, this go-to-market strategy has been gaining popularity across the software ecosystem for years. We developed the PLG Market Map to illustrate the breadth and dynamism of this powerful growth strategy. The Market Map shows us that PLG is being adopted across all product categories, from developer tools to finance applications to enterprise-grade solutions.

Who We’re Hiring for Team SaaStr: Director of Account Management, and Director of Email / Growth Marketing

SaaStr

Director of Email / Growth Marketing. A great opportunity for someone that loves content marketing but wants a bigger role. The post Who We’re Hiring for Team SaaStr: Director of Account Management, and Director of Email / Growth Marketing appeared first on SaaStr.

7 Principles To Mastering Growth Marketing

Brian Balfour

Hacktics, the tips, tricks, hacks, tools, and secrets that promise to solve our growth problems. A glance at the front page of GrowthHackers.com , Inbound.org, or any other growth hacking community is all it takes to understand the obsession. As a result, marketers now get the majority of their “learning” through this hack-tic based content. The fundamentals help you solve the variety of growth problems you will face in your specific situation. Learn Growth, No Fluff.

Slack’s Rachel Hepworth on bringing growth marketing to a high growth company

Inside Intercom

In August of 2016, Rachel Hepworth embarked on a unique challenge: start a growth marketing team at one of the most successful startups of this generation – one that had long relied heavily on word of mouth. That company, of course, is Slack, and Rachel’s growth marketing team now owns Slack’s full acquisition funnel, from demand generation and team creation to activation and monetization. After I had left, we started to see that we had product-market fit.

Dear SaaStr: What Makes the Ideal Demand Generation Candidate for a Growth-Stage SaaS Company?

SaaStr

Dear SaaStr: What makes the ideal Demand Generation candidate for a growth-stage SaaS company? There is so much you can do in marketing. The rest of the marketing stack, they’ll at best do a little of it, or do it half-hearted at best.

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Top 5 Growth Marketing Strategies for SaaS Products

SmartKarrot

Growth and profitability are key pillars that define a company’s success or failure. However, organizations, irrespective of the sector they operate in, struggle with growth! In this write-up, we have discussed the top 5 growth marketing strategies for SaaS products.

Two Strategies for Event Sponsorships: Everywhere. Or Just the Biggest and Best.

SaaStr

Way back in the early days of Adobe Sign / EchoSign, my co-founder was a digital marketing genius — but was opposed to events. If you don’t believe in them as a marketing strategy, best to pass on them, for the most part at least. Blog Posts Growth Marketing

Dear SaaStr: What’s The Best Way to Follow Up From Trade Show Leads?

SaaStr

Better to come back with 20 great opportunities with demos and follow-ups already on the calendar … than 200 or 2000 badge scans you dump into a marketing automation solution. Blog Posts Company Stage Growth Marketing Q&A Resource Type Role / Function Sales Topics

You Need to Hire to Hire a VPM That Knows Your Playbook. Here’s How (It’s Easy).

SaaStr

Ok we’ve talked a bit more on SaaStr over the years on how to hire a Great VP of Sales , but hiring a Great VP of Marketing is just as important. Maybe in some ways more so, in that you can generally hire a great VP of Marketing earlier. 90% of marketers haven’t.

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At Least 20% of Your New Customers Should Come from Referrals and Word of Mouth

SaaStr

Because not only will that turbocharge your growth, it adds certainty to your lead generation, and also most of these new customers will “free” How to accelerate things: Over-hire in Customer Success if you can afford to. Same if they are mid-market.

A Trend to Avoid: The CMO That Wants to be CRO

SaaStr

Q: What are the most common challenges of a VP of marketing transitioning into a Chief Revenue officer CRO role? Way, way too many senior marketers think CRO is “the next step” for them. Maybe they recruited a few BDRs to work with them in marketing, but that’s not the same.

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Dear SaaStr: Our Sales Team Has a 7% Win Rate. Are We Failing?

SaaStr

CEO has put full revenue accountability on the marketing team. Are you focusing your marketing efforts in the areas you do win? You aren’t doing everything wrong especially on the marketing side (even if it doesn’t feel like it).

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Dear SaaStr: My Marketing Team Doesn’t Do Enough. Should I Fire Them?

SaaStr

I feel my marketing team does not make enough efforts. Go find your real VP of Marketing. Don’t let marketing be a soft science. Measure, if nothing else, (x) leads / pipeline / opportunities generated plus (y) ROI on all marketing spend. Q: I have a SaaS startup.

IVP: The Average SaaS Magic Number is 1.2

SaaStr

On the one hand, you need a shorthand for your sales and marketing efficiency — and that’s Magic Number. Magic Number is your growth in ARR over a quarter divided by the sales and marketing spend in the prior quarter. no marketing spend) and that auto-upgrade (i.e.,

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Dear SaaStr: How Much (what %) of Revenue (ARR) Comes From Renewals in a SaaS Company?

SaaStr

Company Stage Growth Marketing Q&A Resource Type Role / Function TopicsAfter the early days — most. Of course, it varies. But one thing that is almost always true, is you get more renewals, more upsells, and more net revenue retention from your largest customers.

How Community-Led Growth Drives Product-Led Growth with Notion’s CRO (Video and Transcript)

SaaStr

At the heart of product-led growth is the user. And in this podcast, Olivia Nottebohm, CRO of Notion ($10B valuation), will delve into the more complex aspects of product-led growth, and why they’re essential for building a successful business that will thrive for years to come.

11 Tips to Get the Best ROI on Your Event Sponsorships

SaaStr

Blog Posts Company Stage Growth Marketing Resource Type Role / Function Topics

Webinars Almost Always Work

SaaStr

Force marketing and sales and product to sign up to do their fair share of them (maybe this is all 1 or 2 people in the early days). And upcoming webinars are a great thing to add to both your sales and marketing drip campaigns. Blog Posts Growth Marketing

7 Thoughts on Building Your First Partner Program

SaaStr

It sounds expensive, and it is, but think about the payments to the partner as a marketing cost. You’ll see it’s hard to find as effective a marketing program as whatever you pay your partners. Blog Posts Growth Marketing Sales

The Cutting Edge Techniques for an Impactful Live Event Strategy with Dooly

SaaStr

Live events are a forcing function for your entire team, not just sales, and marketing. Mark Jung, VP of Marketing for Dooly told us that “having a forcing function is one of the best things you can do as a leader and within a business.

A Low Win Rate is Just a Huge Opportunity-in-the-Making

SaaStr

But really, it means you aren't doing any effective marketing. Are you focusing your marketing efforts in the areas you do win? And think about what even going from say a 10% close rate to a 15% close rate will do to your growth rate. But that alone equals 50%+ more growth!

Events Are Coming Back: Are They Worth the Big Expense?

SaaStr

It’s also simply easier to do the 1 or 2 largest events in the industry than to do 10-20 smaller ones, at least until you have a much larger field marketing team. Customer success and marketing. Customer marketing? Blog Posts Growth MarketingEvents.

Your VP Sales Has a Sales Quota. Your VP Marketing Has To Have a Quota, Too.

SaaStr

A ways back, we did an extremely popular post entitled, Hire the Right Type of VP Marketing or You’ll Just End Up With a Bunch of Blue Pens with Your Logo On Them. Someone that knows, lives and breathes leads, funnels and funnel management, drip marketing, and all the rest.

The Growth Tactics That Worked For Me in Early Days. We’re All Different, Though.

SaaStr

I personally was terrible at many growth tactics, growing Adobe Sign / EchoSign. But if you can get out ahead of the market here, you can get brought into, and win, a lot of deals just because you are the only decent vendor at the table. Customer marketing.

Why Getting Prince Harry to Join BetterUp Was Smart

SaaStr

For the billboard, any marketing initiatives, that’s also the same. It’s hard to market a brand within a short period of time. Then I told our marketing team, “Let’s have another one.” Blog Posts Growth Marketing Q&A Scale

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Lead Rich vs. Lead Poor Environments

SaaStr

both have about the same number of folks on the sales and marketing teams, respectively. Lead Rich environments usually have a bazillion competitors, and a lot of lookey-loos, and don’t necessarily generate more revenue than ones with a very targeted approach to sales and marketing.

Grow Something That Matters. Even If It Isn’t Revenue.

SaaStr

If your growth has gone from 60% to 0% overnight? OK, maybe growth overall is at 10% this year. But many of you will have one segment that is still seeing faster growth, e.g. healthcare. Segment growth goals now per vertical / industry, not just deal size.

SaaStr Podcast 449: How Notion is Winning at Enterprise SaaS by Building Community

SaaStr

Part of this means investing in fun and approachable marketing, like social media and group forums. . Community & Enterprise Growth: Tactical Advice and Observations. Blog Posts Featured Podcasts Featured Videos Growth Marketing Podcasts Videos

Your Marketing Site Really Should Be Even Better Than Your Product

SaaStr

Your marketing site has to be: Clearer Simpler More Obvious More Up-to-date Better designed Easier to contact Faster Slicker Better Informing. Look, a marketing site is important. But these marketers aren’t wrong. And importantly, the target markets broader.

Why It’s Year 3 When You Lose Your Customers

SaaStr

Blog Posts Company Stage Customer Success Growth Marketing Resource Type Role / Function TopicsRecently I was catching up with a good friend who used to be CEO of an enterprise-y SaaS social networking company — and the usage and engagement numbers of his business were just awful.

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Chili Piper’s Co-Founder Alina Vandenberghe on bootstrapping your way to success

Inside Intercom

In today’s episode, we sat down with Alina to chat about starting a company from scratch, the importance of a marketing strategy that drives growth, and the perks of being remote-first. We also paid a lot of attention to market signals, and we went very bull-ish with no discount policy.

10 Secrets to Putting on a Great Event

SaaStr

Blog Posts Growth Marketing SaaStr EventsSo we’re back for “real-world” / IRL events. After 6+ mega-digital events including doing the 2020 SaaStr Annual digitally, the 2021 SaaStr Annual is back in the SF Bay Area Sept 27-29.

Dear SaaStr: How Do I Convince My Customers with Monthly plans to Upgrade to Annual Plans?

SaaStr

Blog Posts Company Stage Customer Success Growth Marketing Q&A Resource Type Role / Function TopicsQ: Dear SaaStr: How Do I Convince My Customers with Monthly plans to Upgrade to Annual Plans? My advice: Don’t. It’s too many calories expended for not enough benefit.

Yes, Your Marketing Site Really Does Matter

SaaStr

Does your marketing site really matter, past a point? Both finally updated their marketing sites after a long time (24 months in both cases), with somewhat similar changes … and saw widely different outcomes. The previous marketing site was very focused, but probably too much so.

7 Common Enterprise Marketing Mistakes

SaaStr

When you’re ready to take your enterprise marketing to the next level, you may run into some common pitfalls that hinder optimal performance. Here are the 7 common enterprise marketing mistakes she sees and how to avoid them. . #1 6 Marketing is a Partnership, Not a Service.

How to Market at Mass Scale with Whereby

SaaStr

In today’s SaaStr podcast episode, Harry Stebbings sits down with Ryan Bonnici, Chief Marketing Officer at Whereby to chat about how to market at scale. Below, we’ve shared some of the top takeaways from the session: #1 On what order to build out your sales and marketing teams.