Exploring the Importance of Customer Lifetime Value

Totango

In today’s customer-centered economy, focusing on short-term customers is an outdated business model. Instead, enterprises must nurture every customer relationship to increase retention and customer lifetime value (CLV). . Listen to Customers.

How to Calculate Customer Lifetime Value

Totango

To succeed as a subscription or recurring revenue enterprise, you need to adopt a customer-centered approach. Instead of focusing just on the acquisition of new business, you have to prioritize retaining and nurturing existing customers. Calculating Customer Lifetime Value.

The Benefits of Customer Lifetime Value: Why It Matters

Totango

They focus on the big picture: customer lifetime value. If you want your business to last, you need to prioritize customer lifetime value, too. To succeed in today’s customer-centered economy, you can’t simply focus on attracting new customers.

The Benefits of Customer Lifetime Value: Why It Matters

Totango

They focus on the big picture: customer lifetime value. If you want your business to last, you need to prioritize customer lifetime value, too. To succeed in today’s customer-centered economy, you can’t simply focus on attracting new customers.

SaaS Metrics Refresher #5: Customer Lifetime Value

Chart Mogul

Imagine being able to know the total revenue you’ll receive from a single customer on average — that’s the promise of customer lifetime value (LTV). “LTV is a good indicator to segment customers and prospects to plan pursuit, nurture and coverage.

How to Calculate Adoption Rate and its Impact on Customer Lifetime Value

Totango

If your customers aren’t using your product, then they’re not really your customers. They may have subscribed, but if they’re not actively engaging with the product, they’ll never see the value of their investment. This critical phase of the customer journey deals with how well a customer integrates your product into their business process and whether they are using the right functionalities to realize lifetime value.

Making customer lifetime value more actionable

Chart Mogul

For businesses with a low customer count or without much historical churn data, the traditional customer lifetime value (LTV) formula can be unpredictable and produce results that fluctuate from one month to the next. SaaS Metrics Refresher #5: Customer Lifetime Value.

SaaS Marketing | Maximizing Customer Lifetime Value

Chaotic Flow

What’s the stronger driver of SaaS company growth: customer acquisition or customer lifetime value? Rapid, sustainable SaaS growth is equal parts customer acquisition and customer lifetime value. Two Views of Customer Lifetime Value.

To Boost Your Customer Lifetime Value, Make This 1 Critical Investment

OpenView Labs

For a business to be profitable, it must offset its business costs with the lifetime value of its customers. While multiple factors inform a customer’s lifetime value (CLV) , none of them are quite as essential as customer success.

Marketing Attribution: Keep It Simple

InsightSquared

The higher the value of the contract, the longer the sales cycle and the more complex the marketing machine, the harder it becomes to know where marketing spend is achieving ROI. Marketing attribution is no buzzword. It’s a fundamental building block of achieving ROI.

Focus Your Board on Your MVC: Most Valuable Customer

InsightSquared

It’s a saying you hear a lot: Your most important customer is the one you already have. One, it’s true: it costs less to keep an existing customer than it does to acquire a new one. Lifetime Value. Instead, Fagnan prefers to focus on lifetime value. .

Marketing Attribution: Keep It Simple

InsightSquared

The higher the value of the contract, the longer the sales cycle and the more complex the marketing machine, the harder it becomes to know where marketing spend is achieving ROI. Marketing attribution is no buzzword. It’s a fundamental building block of achieving ROI.

CLV Accuracy: Are You Overestimating or Underestimating This Key Metric?

Sujan Patel

Customer Lifetime Value, or CLV, is a key metric that represents how much cash the average customer spends during their relationship with a company – or in other words, how much they’re worth to a business. So why is Customer Lifetime Value so important?

5 Interesting Learnings from Xero. As It Crosses $650m in ARR.

SaaStr

Aim for that at least in your SMB segment if you can, and if you can provide at least as much value as Xero. Customer Lifetime Value is 81 months, from SMB That’s impressive. That means an effective 81 month customer lifetime value from SMBs.

SMB 277

Feature Engineering: A Closer Look, Part 2 [RS Labs]

ReSci

At Retention Science, we want to capture all sorts of variability in customer behavior in order to model behavior such as calculating purchase probability, predicting customer lifetime values, and optimizing which discounts are most appropriate for which customers.

Fine-Tune Your SaaS Business with CLV Metrics

SaaSOptics

Customer lifetime value (CLV) is one of the most critical metrics used to evaluate a SaaS company’s financial health and to predict its future success. With revenue coming in over an extended period of time, the customer lifetime, it changes the way management, investors and potential acquirers determine whether the SaaS business is financially viable.

1 Key SaaS Sales Metric to Fine-Tune Sales Productivity

InsightSquared

Sales is the engine driving SaaS company value. At the highest level, SaaS companies look at sales expense, headcount, sales productivity and SaaS metrics like: The cost of new customer acquisition (CAC). Customer lifetime value (CLV). Sales is the Growth Engine.

The Most Important Customer Success KPIs You Should Be Tracking

Totango

Customer success initiatives are critical in ensuring your product gives customers the positive outcomes they’re looking for. But how can you tell if your customer success team’s hard work is paying off? Choose Customer Success KPIs Tailored to Your Customers.

A Guide to Customer Journey Optimization

Totango

Being a customer-centered enterprise means acting as a trusted advisor and helping your customers get greater business value from your product. The aim is to create customer lifetime value by nurturing sustained expansion over time for mutually beneficial growth.

A Peek Into Demandbase’s Data-Driven Field Marketing Approach

InsightSquared

However, advances in technology allow for not only prospects and customers to receive personalized marketing campaigns, but also for marketers to customize their approach to an individual rep, team or region. Pipeline Value per Employee.

MRR Should Really be Called 'MRRR' Due to GAAP Accounting Rules

SaaSOptics

Because SaaSOptics provides both GAAP-compliant revenue recognition (which includes reportable revenue for recurring and non-recurring revenues) and s ubscription metrics (which include MRR and its many uses in reports like MRR momentum™, cohorts, customer lifetime value, and more), we frequently have the need to clarify for prospects and users that MRR is not reportable revenue. Most people in the SaaS world know MRR stands for "monthly recurring revenue."

Customer Success and Sales: How They Work Together

Totango

What’s better for your business to focus on: customer success or sales? Customer success is the practice of cultivating deep and lasting relationships with your customers, which can unlock lasting customer lifetime value for your business.

8 Smart Tactics For Your SaaS Customer Acquisition Strategy

Incredo

Just look at customer acquisition vs retention statistics. When you acquire a new customer, it costs you 5x more than if you retained your existing customer. Existing customers are 4-5x more likely to repurchase, refer your product and forgive your mistakes ( source ).

Driving SaaS Growth Through The Customer Lifecycle

Chaotic Flow

At any given time, you can calculate the SaaS growth ceiling for your SaaS business with a simple formula: customer acquisition rate divided by percentage churn rate. New customers come in the front door, while old customers leave out the back.

Using ABM to Maximize Sales with Current Customers

OpenView Labs

In terms of potential, however, the fact that ABM can grow new customer pipelines by as much as 200 percent is only the tip of the iceberg. To maximize your sales, look to your existing customers. Your Existing Customers Are Money in the Bank. Nurture customers.

The Ultimate Mobile Analytics Cheat Sheet

Chart Mogul

Whether you’re driving new streams of revenue or engaging on-the-go users, you need to know how your app is performing. These are the key metrics that will help you understand your mobile growth operations.

Highlights from TSW ‘18 in Las Vegas

Totango

It was a valuable and insightful event and the turnout at our booth from prospects and customers plus the successful session with our CEO Guy Nirpaz and Dilip Kumar, COO of Dimension Data, as they presented how Dimension Data has achieved better business results overall running on Totango, was by far the highlights for us. Dimension Data has seen benefits in a big way including accelerating their customer lifetime value while exceeding customer adoption, expansion, and renewals goals.

Copper boosts retention and productivity with Brightback?

BrightBack

Copper (formerly known as ProsperWorks) is the leading Customer Relationship Management (CRM) for G Suite and recommended by Google's G Suite Marketplace. The company needed a systematic way to identify, segment and assess the reasons customers were canceling.

Annual vs Monthly Subscription for SaaS Businesses: Weighing the Pros and Cons

Incredo

At the end of this article, you will learn about the subscription model in general + get the detailed distinction between monthly/annual subscription billing models and discover how small and large SaaS companies charge their customers. How do you charge your customers?

IDG Contributor Network: 3 leading indicator Software-as-a-Service metrics to understand where your business is heading

Network World

We all know the flagship metrics by which Software-as-a-Service businesses are gauged — Customer Acquisition Cost, Customer Lifetime Value, churn and the like.

IDG Contributor Network: 3 leading indicator Software-as-a-Service metrics to understand where your business is heading

Network World

We all know the flagship metrics by which Software-as-a-Service businesses are gauged — Customer Acquisition Cost, Customer Lifetime Value, churn and the like.

Add ChartMogul metrics to Octoboard

Chart Mogul

Many of our customers like to see their ChartMogul numbers alongside other business data. That’s why we make sure to collaborate with partners and customers on syncing key metrics with other systems, like Geckoboard, Visible and Numerics. Customer lifetime value.

The Top 5 Customer-Centric Goals for an Enterprise

Totango

These days, customers expect personalized service. The digital transformation of business means that customers can easily leave a professional relationship that isn’t working for them. Enterprises need to keep customers happy because it’s never been easier for them to find alternatives.

The Complete Guide to Improving Your Customer Success Health Score

Totango

This is certainly true of the customer success health scores used to monitor the status of customers. When a health score indicates that a customer requires attention, you also need to know what went wrong and how to fix it. To improve the diagnostic value of customer success health scores, build them around the right metrics and derive solutions by understanding how those metrics impact customer lifetime value.

SaaS Growth Strategy | A Customer Lifecycle Approach

Chaotic Flow

But within one short customer lifetime, every SaaS CEO startles awake to the fact that the churn monster is always looking over your shoulder. SaaS churn naturally scales with the size of your customer base making it negatively viral.

Announcing the ChartMogul PayKickstart integration

Chart Mogul

PayKickstart merchants can now connect to the ChartMogul platform for powerful insights into their recurring revenue, subscription metrics, churn and customer lifecycle data. Customer Lifetime Value (LTV).

Proactive Customer Success Strategies that will get You Ahead of the Game

Totango

Proactive customer success means focusing on what is going to happen next. It is about making things better, taking things further, and using your understanding of your customers to prepare them for the next phase of their business growth. Making customers feel valued and heard.

How to Make the Most of Customer Experience Feedback

Totango

Acting on customer experience feedback gives you a competitive advantage. No other enterprise has access to the information you can gather from your customers. Customer experience is going to become the key battlefield in this consumer-dominated, subscription-driven market.

Google Play integration completes mobile subscription analytics puzzle

Chart Mogul

With this new integration you can: Analyze and use all of our favorite subscription metrics like monthly recurring revenue, churn rate, and customer lifetime value.

Are you data rich, but insight poor?

InsightSquared

For a customer support org, it may be agent productivity versus customer satisfaction rating. Another example of complementary metrics is CAC (customer acquisition costs) and LTV (customer lifetime value), which balance spend and revenue.

Data 181

Why You Should Focus on Nurturing the Customer Relationship

Totango

The digital transformation of business has created a customer-centered economy where customers seek short-term commitments and value choice, flexibility, and personalized service. This has irrevocably changed how enterprises need to approach customers.

Customer Retention Optimization Strategies to Keep Customers Long-Term

Totango

Your customers are your enterprise’s life’s blood. When you get a new customer, work to retain them and grow customer lifetime value. When you retain a customer, you’ve won a valuable patron who will be far likelier to want future sales or try new products. .

8 Smart Tactics For Your SaaS Customer Acquisition Strategy

Incredo

Just look at customer acquisition vs retention statistics. When you acquire a new customer, it costs you 5x more than if you retained your existing customer. Existing customers are 4-5x more likely to repurchase, refer your product and forgive your mistakes ( source ).