Mon.Apr 21, 2025

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Dear SaaStr: How Do We Reduce Churn?

SaaStr

Dear SaaStr: How Do We Reduce Churn? Churn is one of the most critical metrics in SaaS. Maybe the most critical in the end. With too much churn … in the end, it doesn’t compound. Its the silent killer of growthif your churn is too high, its like trying to fill a leaky bucket. You cant scale effectively if youre constantly losing customers faster than youre acquiring or expanding them.

Churn 130
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How to Turn Employees AND Customers into Brand Evangelists

The Daily Egg

A brand evangelist loves a brand so much that they rave about it and promote it all the time to other people, participating in as. The post How to Turn Employees AND Customers into Brand Evangelists appeared first on The Daily Egg.

Branding 147
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Why 100s of the Top CROs, CMOs, CCOs, and CFOs Are Coming to SaaStr Annual 2025—and Why You Should Too

SaaStr

SaaStr Annual 2025 is not just another SaaS eventits the largest gathering of SaaS, Cloud, and AI founders in the world , and this year, were taking it to the next level with the second year of our VIP Summits. These exclusive, role-specific gatherings are designed to bring together the best and brightest revenue and operational leaders in SaaS for a mix of tactical learning, high-value networking, and, yes, a little bit of fun.

Scale 130
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The Only Types of Social Proof That Sway Decision Making

The Daily Egg

Social proof is rooted in psychology, playing on the idea that people are influenced by the actions and opinions of others, particularly when they arent. The post The Only Types of Social Proof That Sway Decision Making appeared first on The Daily Egg.

Marketing 147
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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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How to Make Money on TikTok: 10 Ways to Earn in 2025 (With or Without a Huge Following)

Buffer Resources

You probably won't have to scroll TikTok for more than a few minutes before stumbling upon a video about how someone has just quit their day job to become a full-time creator. (Not just my algorithm, is it?) It makes for great content, of course, but there really are loads of ways to earn on TikTok — and I don’t just mean through sponsored posts.

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8 Ways App Analytics Can Help You Build Better Apps: Insights from a Product Designer

User Pilot

When youre trying to use app analytics to grow your product, its easy to fall into: Generating low-quality data in abundance. Creating data silos, redundant tracking, and tracking errors due to fragmented tools. Having no direction in your analysis and getting lost in the data. As Head of Product Design at Userpilot, Ive learned that theres no value in any data point if it doesnt lead to strategic action, no matter your app's platform.

Mobile 52
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“What If I’m Not Sure that My VP Sales is The Right Person?”: An Honest 5 Point Test

SaaStr

Dear SaaStr: What if im not sure that my VP Sales is the right person? If youre not sure your VP of Sales is the right person, youre already in a tricky spot. The reality is, at the VP level, you cant fix them if theyre not a fit. And that’s likely your fault for hiring them. Not theirs. A VP of Sales / CRO may struggle or fail in one environment and thrive in another.