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How to Use Generative AI and LLMs to Improve Search

TechEmpower SaaS

Artificial Intelligence (AI), and particularly Large Language Models (LLMs), have significantly transformed the search engine as we’ve known it. This presents businesses with an opportunity to enhance their search functionalities for both internal and external users.

AI Search 519
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Would You Listen to AI Generated Podcasts?

Tom Tunguz

The AI even references images in the post. The Ghost in the Machine : Invisible Ads in Generative Search In this episode, the AI injects a related concept that I don’t mention in the post : native ads. Interwoven with Initia : There’s a good dialogue between the AI.

AI Search 218
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The Ghost in the Machine : Invisible Ads in Generative Search

Tom Tunguz

What does advertising look like in the world of AI? In a future where generative AI dominates search, the ten blue links & five sponsored ads disappear. These are both passed to the AI model into the context window. Today, advertisers create ads for search & pay to associate them with keywords.

AI Search 169
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New Research: So Far, AI is Not Disrupting Search or Making a Dent in Google

Sparktoro

The good folks at Sonata Insights recently analyzed Datos‘ clickstream panel to uncover consumer search behavior insights in the “age of AI” If you’re in the digital marketing world, it’s probably worth your time to download and read.

AI Search 145
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Apple's AI Challenger Sale

Tom Tunguz

Apple is competing using the challenger sale : Apple is telling the market, to use AI, you should want private AI, you should want to control your own data because it’s valuable 1. Since 2020, Apple has marketed their products as the private alternative poking fun at how public we all are about the minutia of our lives.

AI Search 201
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Snowflake's 4 Areas of Investment in AI

Tom Tunguz

In a recent Office Hours, Baris Gultekin, Head of AI at Snowflake & a friend from Google, shared his insights into Snowflake’s approach to AI. It was a great conversation to understand how one of the leading data companies is pushing AI forward. There are four major pushes for Snowflake within AI.