Expert insights. Personalized for you.
(A Note from Crazy Egg’s GM, Suneet Bhatt: This is a guest post from our friends at Verblio, a community of content marketing experts for hire, who focus on creating you excellent blog content and then, getting people to read it. The post Content Marketing’s “Inside Baseball” Laid Bare: If you Write It, They Still May Not Come appeared first on The Daily Egg. MORE
Nowadays, successful marketing teams try to keep their position as the most effective ones in the marketplace by providing clients with epic experiences and remarkable results. At the core of any well-organized marketing team lies the mission of creating innovative and effective marketing and sales systems for customers leading to predictable and scalable growth. SaaS Marketing Strategy MORE
This scenario is beginning to play out in marketing. The big players — native reporting in marketing automation and cloud-based sales- and business intelligence (BI) vendors — have caused the ground beneath specialty marketing analytics vendors to shake. Marketing automation and cloud BI, however, are coming at marketers’ need for deeper analytics from wildly different places. Sales and marketing are no longer discrete functions. MORE
I stumbled upon this question over on Quora the other day: “Is marketing automation worth it for small businesses in 2020 or is it just hype from software companies and wastes more time and money? But at the end of the day, marketing is about one thing: ROI! MORE
To answer that question – how much should we spend on marketing - first you need to answer a second question – how much revenue are you generating from your marketing. To know how much you should be putting into marketing, you need to know how much you’ll be getting out of it. MORE
Here are 7 important eye-tracking studies that give a sneak peek into common browsing patterns and elements of human behavior that all marketers need to know. Unfortunately, from a marketing standpoint, this is a problem because the copy isn’t commanding enough attention. MORE
Email marketing is one the most cost-effective and impactful marketing tactics in existence. It delivers a higher ROI than any other type of marketing strategy. The post Best Email Marketing Services appeared first on The Daily Egg. If you understand how to leverage emails, your campaigns will build customer relationships and drive engagements better than any other distribution channel. But before you can start thinking about subject […]. MORE
It means that the difference between outbound marketing and inbound marketing boils down to getting your business in front of two different groups of people. I’m not here to discuss ethical issues or tell you how inbound marketing is better than outbound marketing. MORE
Your marketing site has to be: Clearer Simpler More Obvious More Up-to-date Better designed Easier to contact Faster Slicker Better Informing. Look, a marketing site is important. But these marketers aren’t wrong. And importantly, the target markets broader. MORE
A ways back, we did an extremely popular post entitled, Hire the Right Type of VP Marketing or You’ll Just End Up With a Bunch of Blue Pens with Your Logo On Them. Someone that knows, lives and breathes leads, funnels and funnel management, drip marketing, and all the rest. MORE
I’m sure this was many of us marketers before the digital revolution, but now we have what seems like infinite data sources at our fingertips. Below are a few tips I’ve learned to ensure I’m tracking meaningful metrics throughout the customer lifecycle and I can confidently say which marketing programs are driving real business for my organization’s bottom line. . But today, technologies give us visibility into marketing’s impact throughout the entire customer journey. MORE
Marketers look to their marketing automation platforms (MAPs) not only to execute many of their demand generation activities, but also to understand the effectiveness of their marketing programs. However marketers are largely dissatisfied with the reporting their MAPs offer. I’ve worked with marketers and MarTech tools for most of my career. Like my competitors, I too struggled with building effective reporting for marketers. MORE
Once you do, one thing I’ve learned, both as a founder, an investor, and now again at SaaStr: every marketing initiative, and every channel, plateaus. The post Every Marketing Initiative, Every Channel … Plateaus. Blog Posts Growth Marketing MetricsOnce you hit Initial Traction in SaaS, say that first $1m-$1.5m in ARR, you’ll finally find something that works. One channel, often. E.g., partnerships. Or Facebook ads. Or an app store. MORE
The same approach can be used to audit your sales and marketing alignment when it comes to building an attribution model that works for both parties. When revenue leaders think about attribution, they often associate the word with “sales versus marketing.” We do this most often because of previous experiences we’ve had when the attribution world was black and white: sales deals are fluid, and traditional marketing models are not. MORE
That’s because luxury marketing strategies don’t follow the same rules as mass-market brands. Today, I’m going to show you exactly how to take your luxury brand online with the best luxury marketing strategies. Luxury Marketing Trends. The luxury market is changing. MORE
One of the main responsibilities of your marketing team is determining which campaigns are the best campaigns. Even with the seemingly infinite amount of data spilling from your Salesforce instance, even with the growing number of available marketing enablement technologies, marketers are struggling to prove out their revenue impact. . All this swirling data leaves marketers asking: What campaigns have the most influence? Are you currently doing marketing attribution? MORE
Sure, this captures the attention of bookworms and library dwellers but knowledge is also king in B2B marketing. As a Field Marketer supporting the sales organization, it is critical to know the state of the business, the pipeline in each of our field territories and even drill down to an individual rep’s metrics to know how this data can drive our decision making and planning. We do not live in a 1:1, sales rep to marketer world. MORE
Does your marketing site really matter, past a point? Both finally updated their marketing sites after a long time (24 months in both cases), with somewhat similar changes … and saw widely different outcomes. The previous marketing site was very focused, but probably too much so. The interesting thing is that both marketing sites had become really dated, and weren’t really changed much from $2m ARR to $10m ARR. You have to A/B test your marketing site. MORE
On the surface, B2B and B2C marketing may seem to be worlds apart. As open-source and developer-led companies become increasingly visible, important, and massive, we should draw the parallel between developer marketing and consumer marketing. First, developer marketing is influencer and brand-driven. Second, community engagement is essential in both consumer and developer marketing. B2D and B2C marketing share many similarities. MORE
One of those benefits is online marketing, wherein a company will able to market or advertise their product through online ads or through social media posts. Here are five reasons why it is much better to try online marketing. Blog Online Marketing MORE
One of the main responsibilities of your marketing team is determining which campaigns are the best campaigns. Even with the seemingly infinite amount of data spilling from your Salesforce instance, even with the growing number of available marketing enablement technologies, marketers are struggling to prove out their revenue impact. . All this swirling data leaves marketers asking: What campaigns have the most influence? Are you currently doing marketing attribution? MORE
A little while back we put together some of the top sales & marketing mistakes SaaS companies and founders make, especially in the early days. Marketing: Hiring anyone for “demand gen” whose #1 job before wasn’t … demand gen. What you probably need is not a VP of Marketing at first, but mainly, a VP of Demand Gen. Hiring a brand marketing firm. Get rid of this marketer. Hiring too junior of a marketing person. MORE
The post Practical Advice for Keeping Your Holiday Marketing Campaigns Streamlined appeared first on The Daily Egg. Conversion eCommerce Conversion optimisation ecommerce marketingAutomation is the key to making sure that your business runs smoothly and that you can concentrate your time on meaningful (rather than mundane) tasks. MORE
Many moons ago when I was young product marketing manager, I heard a new VP of Marketing speak at a marketing all-hands meeting. What he said were six words that changed my career: Marketing exists to make sales easier. Being a math type, I love deriving things from first principles and this seemed the perfect first principle from which to derive marketing. The only reason you need marketing is to help the second team do its job better. MORE
One of the key elements of any successful relationship is communication — and that happens to be a huge factor in successful sales and marketing interactions, too. Though you’d think that the benefits of cross-team collaboration would be obvious, sales reps and marketers can easily fall out of alignment, leading to clashes that undermine collaboration and impact both teams’ success. Sales and marketing usually want to be friends. MORE
How much do you talk about Customer Marketing? While the concept may sound old hat to those that have been in the software business for a long time, in SaaS in particular, very little tools, processes, and software are applied to marketing to customers after they are closed. While that’s chronologically accurate in most cases, really CS’s cousin should be Customer Marketing. Drip marketing. Blog Posts Customer Success Early Featured Posts Marketing MORE
Marketing attribution is no buzzword. When sales cycles are short, marketing attribution can be fairly straightforward. The higher the value of the contract, the longer the sales cycle and the more complex the marketing machine, the harder it becomes to know where marketing spend is achieving ROI. That difficulty can have marketers sticking with tried and true, even as marketing channels saturate and returns shrink while dollars expand. MORE
Why aren’t more companies using marketing automation? A recent survey from Liana Technologies found that 60 percent of respondents said they didn’t know how to use marketing automation. As you can see from the research, these companies need marketing automation consulting. MORE
Marketing campaigns get more complex by the day. Which… is great news for the consumer experience but a nightmare for you as a marketing manager handling thousands of moving parts (and countless employees) on a daily basis. The top 6 options for marketing automation software. MORE
Marketing attribution is no buzzword. When sales cycles are short, marketing attribution can be fairly straightforward. The higher the value of the contract, the longer the sales cycle and the more complex the marketing machine, the harder it becomes to know where marketing spend is achieving ROI. That difficulty can have marketers sticking with tried and true, even as marketing channels saturate and returns shrink while dollars expand. MORE
Approximately 80% of business professionals believe that email marketing can be incredibly useful for increasing customer retention. So why not incorporate the brilliance of email into your marketing strategy to achieve your business objectives? A Winning Marketing Process. MORE
Conversational marketing has conquered the SaaS industry long ago. After exploring this post, you will know 1) What is conversational marketing and how it works, 2) What is making CM a successful strategy, 3) How to increase conversions through CM, 4) How your SaaS peers leverage CM so far. What is conversational marketing and how does it work? Yes, this is from our website) What does it actually mean to leverage conversational marketing? MORE
Marketing automation software is designed to simplify complex or tedious marketing tasks. In addition to automating marketing processes, the best marketing automation solutions pull information from multiple data sources to deliver data-driven insights for campaign management. The post Best Marketing Automation Software appeared first on The Daily Egg. MORE
Marketing Related Topics 
The Daily Egg
DECEMBER 2, 2020
Finding a digital marketing service can be a sticky web of confusion if you don’t know what you’re looking for. Digital marketing is no different. The post Best Digital Marketing Services appeared first on The Daily Egg.
The Daily Egg
JUNE 10, 2020
Marketing automation software is designed to simplify complex or tedious marketing tasks. In addition to automating marketing processes, the best marketing automation solutions pull information from multiple data sources to deliver data-driven insights for campaign management. The post Best Marketing Automation Software appeared first on The Daily Egg.
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The Daily Egg
APRIL 14, 2020
Email marketing is one the most cost-effective and impactful marketing tactics in existence. It delivers a higher ROI than any other type of marketing strategy. The post Best Email Marketing Services appeared first on The Daily Egg. If you understand how to leverage emails, your campaigns will build customer relationships and drive engagements better than any other distribution channel. But before you can start thinking about subject […].
SaaStr
NOVEMBER 28, 2020
A ways back, we did an extremely popular post entitled, Hire the Right Type of VP Marketing or You’ll Just End Up With a Bunch of Blue Pens with Your Logo On Them. Someone that knows, lives and breathes leads, funnels and funnel management, drip marketing, and all the rest.
Advertiser: ZoomInfo
Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!
Neil Patel
OCTOBER 27, 2020
It means that the difference between outbound marketing and inbound marketing boils down to getting your business in front of two different groups of people. I’m not here to discuss ethical issues or tell you how inbound marketing is better than outbound marketing.
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InsightSquared
SEPTEMBER 25, 2019
I’m sure this was many of us marketers before the digital revolution, but now we have what seems like infinite data sources at our fingertips. Below are a few tips I’ve learned to ensure I’m tracking meaningful metrics throughout the customer lifecycle and I can confidently say which marketing programs are driving real business for my organization’s bottom line. . But today, technologies give us visibility into marketing’s impact throughout the entire customer journey.
SaaStr
JUNE 10, 2020
How much do you talk about Customer Marketing? While the concept may sound old hat to those that have been in the software business for a long time, in SaaS in particular, very little tools, processes, and software are applied to marketing to customers after they are closed. While that’s chronologically accurate in most cases, really CS’s cousin should be Customer Marketing. Drip marketing. Blog Posts Customer Success Early Featured Posts Marketing
InsightSquared
SEPTEMBER 4, 2019
One of the main responsibilities of your marketing team is determining which campaigns are the best campaigns. Even with the seemingly infinite amount of data spilling from your Salesforce instance, even with the growing number of available marketing enablement technologies, marketers are struggling to prove out their revenue impact. . All this swirling data leaves marketers asking: What campaigns have the most influence? Are you currently doing marketing attribution?
SaaStr
OCTOBER 26, 2020
Your marketing site has to be: Clearer Simpler More Obvious More Up-to-date Better designed Easier to contact Faster Slicker Better Informing. Look, a marketing site is important. But these marketers aren’t wrong. And importantly, the target markets broader.
Advertiser: ZoomInfo
Businesses are laying off workers, shutting their doors (some permanently), and struggling to react to the radical destruction that coronavirus (COVID-19) is doing to our society and communities. Most have already sustained massive damage, and we still have yet to see the scope of impact of the global pandemic that has upended the globe. Any return to normalcy may seem far-off, but sales and marketing are on the front lines of restarting the economy. When the dust settles, we have a responsibility to turn our shock and grief into fierce determination, and lead the charge of responsible, strategic, sustainable future growth. However, there’s no team better suited to lead that charge than the marketing department. Marketers are uniquely positioned to provide creative solutions to aid their organization in times of change and chart a course for navigating success.
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SaaStr
JUNE 27, 2020
A little while back we put together some of the top sales & marketing mistakes SaaS companies and founders make, especially in the early days. Marketing: Hiring anyone for “demand gen” whose #1 job before wasn’t … demand gen. What you probably need is not a VP of Marketing at first, but mainly, a VP of Demand Gen. Hiring a brand marketing firm. Get rid of this marketer. Hiring too junior of a marketing person.
SaaStr
JUNE 30, 2020
Does your marketing site really matter, past a point? Both finally updated their marketing sites after a long time (24 months in both cases), with somewhat similar changes … and saw widely different outcomes. The previous marketing site was very focused, but probably too much so. The interesting thing is that both marketing sites had become really dated, and weren’t really changed much from $2m ARR to $10m ARR. You have to A/B test your marketing site.
Neil Patel
NOVEMBER 26, 2020
That’s because luxury marketing strategies don’t follow the same rules as mass-market brands. Today, I’m going to show you exactly how to take your luxury brand online with the best luxury marketing strategies. Luxury Marketing Trends. The luxury market is changing.
InsightSquared
SEPTEMBER 18, 2019
Marketing attribution is no buzzword. When sales cycles are short, marketing attribution can be fairly straightforward. The higher the value of the contract, the longer the sales cycle and the more complex the marketing machine, the harder it becomes to know where marketing spend is achieving ROI. That difficulty can have marketers sticking with tried and true, even as marketing channels saturate and returns shrink while dollars expand.
Advertiser: ZoomInfo
As data continues to play a starring role in today’s B2B organizations, both marketing and sales operations professionals are poised to solidify their place as critical revenue drivers. In particular, the evolution of the Marketing Operations (Ops) role has created a new standard in marketing and has become a vital component of an organization’s success.
Neil Patel
OCTOBER 16, 2020
Marketing campaigns get more complex by the day. Which… is great news for the consumer experience but a nightmare for you as a marketing manager handling thousands of moving parts (and countless employees) on a daily basis. The top 6 options for marketing automation software.
Practical Advice on SaaS marketing
AUGUST 1, 2020
To answer that question – how much should we spend on marketing - first you need to answer a second question – how much revenue are you generating from your marketing. To know how much you should be putting into marketing, you need to know how much you’ll be getting out of it.
Neil Patel
SEPTEMBER 23, 2020
Approximately 80% of business professionals believe that email marketing can be incredibly useful for increasing customer retention. So why not incorporate the brilliance of email into your marketing strategy to achieve your business objectives? A Winning Marketing Process.
Neil Patel
OCTOBER 21, 2020
Why aren’t more companies using marketing automation? A recent survey from Liana Technologies found that 60 percent of respondents said they didn’t know how to use marketing automation. As you can see from the research, these companies need marketing automation consulting.
Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners
Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.
The Daily Egg
NOVEMBER 19, 2019
The post Practical Advice for Keeping Your Holiday Marketing Campaigns Streamlined appeared first on The Daily Egg. Conversion eCommerce Conversion optimisation ecommerce marketingAutomation is the key to making sure that your business runs smoothly and that you can concentrate your time on meaningful (rather than mundane) tasks.
InsightSquared
FEBRUARY 6, 2019
Sure, this captures the attention of bookworms and library dwellers but knowledge is also king in B2B marketing. As a Field Marketer supporting the sales organization, it is critical to know the state of the business, the pipeline in each of our field territories and even drill down to an individual rep’s metrics to know how this data can drive our decision making and planning. We do not live in a 1:1, sales rep to marketer world.
Incredo
JANUARY 21, 2020
Conversational marketing has conquered the SaaS industry long ago. After exploring this post, you will know 1) What is conversational marketing and how it works, 2) What is making CM a successful strategy, 3) How to increase conversions through CM, 4) How your SaaS peers leverage CM so far. What is conversational marketing and how does it work? Yes, this is from our website) What does it actually mean to leverage conversational marketing?
SaaS Metrics
DECEMBER 1, 2020
One of those benefits is online marketing, wherein a company will able to market or advertise their product through online ads or through social media posts. Here are five reasons why it is much better to try online marketing. Blog Online Marketing
Advertiser: UserTesting
Up to 80% of new products fail. The reality is harsh and the reasons why are endless. Perhaps the new product couldn’t oust a customer favorite. Maybe it looked great but was too hard to use. Or, despite being a superior product, the go-to-market strategy failed. There’s always a risk when building a new product, but you can hedge your bets by understanding exactly what your customers' expectations truly are at every step of the development process.
InsightSquared
JANUARY 8, 2018
This scenario is beginning to play out in marketing. The big players — native reporting in marketing automation and cloud-based sales- and business intelligence (BI) vendors — have caused the ground beneath specialty marketing analytics vendors to shake. Marketing automation and cloud BI, however, are coming at marketers’ need for deeper analytics from wildly different places. Sales and marketing are no longer discrete functions.
InsightSquared
OCTOBER 22, 2018
One of the key elements of any successful relationship is communication — and that happens to be a huge factor in successful sales and marketing interactions, too. Though you’d think that the benefits of cross-team collaboration would be obvious, sales reps and marketers can easily fall out of alignment, leading to clashes that undermine collaboration and impact both teams’ success. Sales and marketing usually want to be friends.
Tomasz Tunguz
NOVEMBER 8, 2020
On the surface, B2B and B2C marketing may seem to be worlds apart. As open-source and developer-led companies become increasingly visible, important, and massive, we should draw the parallel between developer marketing and consumer marketing. First, developer marketing is influencer and brand-driven. Second, community engagement is essential in both consumer and developer marketing. B2D and B2C marketing share many similarities.
The Daily Egg
SEPTEMBER 3, 2019
(A Note from Crazy Egg’s GM, Suneet Bhatt: This is a guest post from our friends at Verblio, a community of content marketing experts for hire, who focus on creating you excellent blog content and then, getting people to read it. The post Content Marketing’s “Inside Baseball” Laid Bare: If you Write It, They Still May Not Come appeared first on The Daily Egg.
Speaker: Ardeshir Ghanbarzadeh, Senior Product Marketing Manager, Logi Analytics
Making the transition from building your analytics in-house to investing in a third-party embedded solution can be complicated.Watch this webinar with Ardeshir Ghanbarzadeh, Senior Product Marketing Manager at Logi Analytics, for tips on making the transition as smooth as possible, and getting on the right path to better analytics for your app!
InsightSquared
MARCH 27, 2019
The same approach can be used to audit your sales and marketing alignment when it comes to building an attribution model that works for both parties. When revenue leaders think about attribution, they often associate the word with “sales versus marketing.” We do this most often because of previous experiences we’ve had when the attribution world was black and white: sales deals are fluid, and traditional marketing models are not.
InsightSquared
APRIL 12, 2018
Marketers look to their marketing automation platforms (MAPs) not only to execute many of their demand generation activities, but also to understand the effectiveness of their marketing programs. However marketers are largely dissatisfied with the reporting their MAPs offer. I’ve worked with marketers and MarTech tools for most of my career. Like my competitors, I too struggled with building effective reporting for marketers.
InsightSquared
SEPTEMBER 4, 2019
One of the main responsibilities of your marketing team is determining which campaigns are the best campaigns. Even with the seemingly infinite amount of data spilling from your Salesforce instance, even with the growing number of available marketing enablement technologies, marketers are struggling to prove out their revenue impact. . All this swirling data leaves marketers asking: What campaigns have the most influence? Are you currently doing marketing attribution?
Kellblog
APRIL 26, 2020
Many moons ago when I was young product marketing manager, I heard a new VP of Marketing speak at a marketing all-hands meeting. What he said were six words that changed my career: Marketing exists to make sales easier. Being a math type, I love deriving things from first principles and this seemed the perfect first principle from which to derive marketing. The only reason you need marketing is to help the second team do its job better.
Advertisement
The business intelligence market has exploded. And as the number of vendors grows, it gets harder to make sense of it all. Learn how to decide what features you need and get an evaluation framework for every technical and non-technical requirement you could imagine.
Net-Results
OCTOBER 15, 2020
I stumbled upon this question over on Quora the other day: “Is marketing automation worth it for small businesses in 2020 or is it just hype from software companies and wastes more time and money? But at the end of the day, marketing is about one thing: ROI!
InsightSquared
SEPTEMBER 18, 2019
Marketing attribution is no buzzword. When sales cycles are short, marketing attribution can be fairly straightforward. The higher the value of the contract, the longer the sales cycle and the more complex the marketing machine, the harder it becomes to know where marketing spend is achieving ROI. That difficulty can have marketers sticking with tried and true, even as marketing channels saturate and returns shrink while dollars expand.
SaaStr
JULY 20, 2019
Once you do, one thing I’ve learned, both as a founder, an investor, and now again at SaaStr: every marketing initiative, and every channel, plateaus. The post Every Marketing Initiative, Every Channel … Plateaus. Blog Posts Growth Marketing MetricsOnce you hit Initial Traction in SaaS, say that first $1m-$1.5m in ARR, you’ll finally find something that works. One channel, often. E.g., partnerships. Or Facebook ads. Or an app store.
Neil Patel
NOVEMBER 9, 2020
Here are 7 important eye-tracking studies that give a sneak peek into common browsing patterns and elements of human behavior that all marketers need to know. Unfortunately, from a marketing standpoint, this is a problem because the copy isn’t commanding enough attention.
Advertiser: ZoomInfo
Finding a vendor to cleanse and optimize your marketing database can be difficult if you don’t know what to look for. Download the eBook to get the most out of your database cleanse and find an appropriate vendor for your B2B marketing objectives.
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