Foolproof Marketing Metrics to Measure

InsightSquared

I’m sure this was many of us marketers before the digital revolution, but now we have what seems like infinite data sources at our fingertips. But today, technologies give us visibility into marketing’s impact throughout the entire customer journey.

Introduction to the Marketing Attribution Challenge

InsightSquared

One of the main responsibilities of your marketing team is determining which campaigns are the best campaigns. All this swirling data leaves marketers asking: What campaigns have the most influence? But there’s a reason marketers put in so much effort to measure attribution.

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The SaaS Marketing Scorecard - How Does Your Marketing Operation Rank?

Tom Tunguz

The 9 Disciplines of Great SaaS Companies remains one of the most popular posts on marketing on this blog. Gabe Larsen , the VP of Growth at Kustomer, has a marketing scorecard that goes one level deeper and breaks down some of the key elements of key marketing processes.

Marketing Goals Examples for B2B SaaS Marketing Teams

Incredo

Nowadays, successful marketing teams try to keep their position as the most effective ones in the marketplace by providing clients with epic experiences and remarkable results. At the core of any well-organized marketing team lies the mission of creating innovative and effective marketing and sales systems for customers leading to predictable and scalable growth. SaaS Marketing Strategy

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Nine Companies Share 30+ Best Practices for Creating Embedded Analytics Products

In this 4-part series, product and technology leaders share insights for successfully going to market with a data product. Download the eBook now, and find out how you can embed analytics in your solution, from building your business case to designing and launching your product.

Marketing Attribution: Keep It Simple

InsightSquared

Marketing attribution is no buzzword. When sales cycles are short, marketing attribution can be fairly straightforward. That difficulty can have marketers sticking with tried and true, even as marketing channels saturate and returns shrink while dollars expand.

Practical Advice for Keeping Your Holiday Marketing Campaigns Streamlined

The Daily Egg

The post Practical Advice for Keeping Your Holiday Marketing Campaigns Streamlined appeared first on The Daily Egg. Conversion eCommerce Conversion optimisation ecommerce marketing

A Peek Into Demandbase’s Data-Driven Field Marketing Approach

InsightSquared

Sure, this captures the attention of bookworms and library dwellers but knowledge is also king in B2B marketing. As a marketer with an account-based approach, it is important to keep the focus on generating net new pipeline from a given target account list.

Introduction to the Marketing Attribution Challenge

InsightSquared

One of the main responsibilities of your marketing team is determining which campaigns are the best campaigns. All this swirling data leaves marketers asking: What campaigns have the most influence? But there’s a reason marketers put in so much effort to measure attribution.

Marketing Attribution: Keep It Simple

InsightSquared

Marketing attribution is no buzzword. When sales cycles are short, marketing attribution can be fairly straightforward. That difficulty can have marketers sticking with tried and true, even as marketing channels saturate and returns shrink while dollars expand.

What Is (and Isn’t) Product Management?

Speaker: Steve Johnson, VP of Products, Pragmatic Institute

Product Management is one of the most exciting - and most misunderstood - functions in technical organizations. Is it strategic or tactical? Is it a planning role or a support role? Many product professionals are unclear about what is (and isn't) product management. After all, product management spans many activities from business planning to market readiness. In this session, we’ll examine many product activities and artifacts for product strategy, planning, and growth, and introduce a simple tool that you can use in your organization to clarify the roles of product management and others. Steve Johnson explores the many roles of Product Management in this fun talk focused on why product managers should obsess on problems instead of solutions.

How to Marie Kondo Your Marketing Attribution Model

InsightSquared

The same approach can be used to audit your sales and marketing alignment when it comes to building an attribution model that works for both parties. When revenue leaders think about attribution, they often associate the word with “sales versus marketing.”

Playing Nice: Easing the Tension between Sales and Marketing Teams

InsightSquared

One of the key elements of any successful relationship is communication — and that happens to be a huge factor in successful sales and marketing interactions, too. Sales and marketing usually want to be friends. Use Sales and Marketing Tools to Reach Your Goals for Higher Revenue.

Why CMOs Aren’t Turning to Marketing Analytics Vendors for Marketing Analytics

InsightSquared

This scenario is beginning to play out in marketing. The big players — native reporting in marketing automation and cloud-based sales- and business intelligence (BI) vendors — have caused the ground beneath specialty marketing analytics vendors to shake.

The Radically Different Early Stage Fundraising Market

Tom Tunguz

One way of thinking about the early-stage fundraising market is as a collection of financial products. The relative market share of each of these financial products has whipsawed in four years. The chart above shows the share of the market of each financial product by count.

Leverage Your Organization for Best Product Decisions

Speaker: Rene Kolga, Senior Director of Product and Marketing, Nyotron

You can learn a lot by studying your product data, but the real magic happens when product managers blend different types of data from different sources. If you want to blend data and intuition to make bold decisions that move your product forward, you'll need to open yourself up to new data sources - but where do you get this new information? Rene Kolga, Senior Director of Product and Marketing at Nyotron, knows the answer: from other teams in your organization! Join us as Rene goes through the different teams you'll find in a B2B organization, how to build a strong relationship with those teams, and what kinds of insights you can get that will benefit your product.

Marketing Automation Vendors Are Not Delivering On Marketers’ Needs For Reporting And Analytics. Here’s Why.

InsightSquared

Marketers look to their marketing automation platforms (MAPs) not only to execute many of their demand generation activities, but also to understand the effectiveness of their marketing programs. However marketers are largely dissatisfied with the reporting their MAPs offer.

Marketing Ideas that Rarely Work

Practical Advice on SaaS marketing

customer acquisition lead generation SaaS marketing value proposition

Every Marketing Initiative, Every Channel … Plateaus. Plan for It.

SaaStr

Once you do, one thing I’ve learned, both as a founder, an investor, and now again at SaaStr: every marketing initiative, and every channel, plateaus. The post Every Marketing Initiative, Every Channel … Plateaus. Blog Posts Growth Marketing Metrics

The Marketing Arbitrage Opportunity

Sales Enablement, SaaS and Growth

Without doubt, one of the most exciting parts of being a marketer today is the perpetual challenge of finding new channels and tactics to leverage. There’s a whole host of marketing arbitrage opportunities out there - if you know where to look and spend your time. Marketing

Build Delightful Products with Customer Validation

Speaker: John Little, Head of Product Marketing, Centercode

When it comes to delivering a solid product/market fit, customer validation is key. After all, you want to provide customers with a product that not only fills the need, but is delightful -- right? To get there, you need to commit to a vital blend of market research, strategy, and user testing. Join John Little, Head of Product Marketing at Centercode, as he explains a two-part approach to customer validation. First, how do you strategically identify your top product areas that need attention prior to release. And second, how do you turn user data into strategic priorities that help the right teams make the right decisions.

Content Marketing’s “Inside Baseball” Laid Bare: If you Write It, They Still May Not Come

The Daily Egg

(A Note from Crazy Egg’s GM, Suneet Bhatt: This is a guest post from our friends at Verblio, a community of content marketing experts for hire, who focus on creating you excellent blog content and then, getting people to read it.

Two approaches to marketing messaging at odds

SaaStr

By Shane Murphy-Reuter, Intercom SVP of Marketing. Most marketers I know struggle over the same competing messaging challenges: to what degree should we focus our messaging on the function of what our product can do, versus the emotion of how it makes me feel when I use it?

Tech-Based Communication Solutions to Improve Sales and Marketing Processes

InsightSquared

With communication taking on digital forms, tech-based tools and solutions are lucrative to the success of a modern sales and marketing strategy. With your communication strategy in place, design your company branding to construct your sales and marketing digital presence.

The 5 Best Digital Marketing Strategies for Beginners

The Daily Egg

Marketing used to be all about spending money. If you could outspend your competitors, there was a good chance you could take over a larger portion of the market share. Today, however, marketing is more complicated. People don’t want to be marketed […].

4 Competencies of a Successful Sales Team

Speaker: Collin Stewart, Co-Founder & Co-CEO, Predictable Revenue

As you scale your SaaS business, you want to be armed with all the necessary tools to ensure optimal growth, which ultimately stems from how effective your sales team is. After identifying that you have a great product that the market needs, the next step is to determine if you have the proper messaging, if you are using the correct channels, and if you have the most effective tactics in place. Join Co-Founder and Co-CEO of Predictable Revenue Collin Stewart to learn how to use this formula to fast-track your startups’ growth journey.

SaaS Founder’s Guide To Conversational Marketing

Incredo

Conversational marketing has conquered the SaaS industry long ago. After exploring this post, you will know 1) What is conversational marketing and how it works, 2) What is making CM a successful strategy, 3) How to increase conversions through CM, 4) How your SaaS peers leverage CM so far.

8 Sustainable Practices to Better Your Mobile App Marketing Strategies

Incredo

Without a doubt, these mobile app marketing strategies are very well-documented. That's because every marketing strategy is tailored specifically for the company that originally created it. SaaS Marketing Strategy

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The State of the Startup IPO Market

Tom Tunguz

This data suggests that the IPO market in 2019 has been characterized by very aggressive price increases on the first day of trading, which deflate over time. First, it’s hard not to cite the changing public market sentiment in the recent correction in valuations/forward multiples.

Converting B2B Leads: How to Build a Multi-Touch Attribution Marketing Campaign

The Daily Egg

This means that when we’re analyzing traffic data, heatmaps, and in-app surveys, we approach these insights with the understanding that most visitors are there […] The post Converting B2B Leads: How to Build a Multi-Touch Attribution Marketing Campaign appeared first on The Daily Egg.

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Embedded BI and Analytics: Best Practices to Monetize Your Data

Speaker: Azmat Tanauli, Senior Director of Product Strategy at Birst

By creating innovative analytics products and expanding into new markets, more and more companies are discovering new potential revenue streams. Join Azmat Tanauli, Senior Director of Product Strategy at Birst, as he walks you through how data that you're likely already collecting can be transformed into revenue!

Planning Assumptions for Marketing and Sales in 2020

InsightSquared

There is no foretelling what will be the next big thing in 2020, but sales and marketing leaders can better prepare their teams for changes by turning their planning sessions from a rigid, statistical exercise to a dynamic practice by incorporating these assumptions into their 2020 planning.

How to Build your Marketing Stack with Gorgias and OpenClassrooms (Video + Transcript)

SaaStr

There is no shortage of options when it comes to building your marketing technology stack. Pauline Fumeron | Marketing Automation Manager @ OpenC lassrooms. Guillaume : And today we’re going to talk about how to build your marketing stack. I’m not doing marketing.

Online Marketing Steps You Can Take to Make Your Small Business Stand Out

The Daily Egg

Content, brand stories, and social media have been dominating marketing conversations for years now. It makes a small […] The post Online Marketing Steps You Can Take to Make Your Small Business Stand Out appeared first on The Daily Egg.

Why Are Marketing Automation Vendors Failing to Meet Their Customers’ Most Intense Need: Advanced Reporting?

InsightSquared

Marketing automation vendors are being cornered by a monster of their own creation. No doubt the marketing industry owes a debt of gratitude to the marketing automation industry. But marketers told us that “actionable analytics/reporting” is the most important feature in a MAP.

How AI Can Radically Change Your Business

AI is quickly becoming mainstream, thanks to its value-driving capabilities. Yet, even with such widespread attention, it still is one of the most misunderstood technologies out there. Here's how to make the most out of it and bring a positive change to your company.

The Evolution of Software Marketing: Hey Marketing, Go Get [This]!

Kellblog

For example, my marketing mission statement of “makes sales easier” is sometimes misinterpreted as relegating marketing to a purely tactical role, when it actually encompasses far more than that. Hey Marketing, Go Get Leads. Hey Marketing, Go Get Qualified Leads.