Marketing Related Topics 
SaaStr
APRIL 8, 2024
So as growth decelerated rapidly for many in SaaS in 2022-2023, one of the first things cut was marketing. Cut marketing, you’re often cutting future growth. If you cut your marketing budget too far, and now pipeline looks, well … light … that’s on you. And second, why is PLG a marketing strategy?
Tom Tunguz
JUNE 1, 2024
Last week, public software markets suffered significant compression. The overall market has ballooned. Looking at the changes in software revenue, we see that the market is on a straight line to surge past $100b. At a 6x revenue multiple, that’s $600b in market cap. These large drops aren’t unprecedented.
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SaaStr
FEBRUARY 12, 2024
Dear SaaStr: Does It Make Sense For Your First Marketing Hire Be a Product Marketer? Generally, the CEO or another founder will hack being both the head of product, and head of product marketing, at least until $1m-$2m in ARR, often longer. More here: I Hired My VP of Marketing at $20k MRR. Strong Disagree.
SaaStr
MAY 13, 2024
I’ve re-learned something about marketing every year working on the SaaStr Annual for 10+ years. Well, the learning is to focus your marketing efforts primarily on what your VP of Marketing is good at. Most marketers we’ve talked to don’t really believe in the ROI. Their VP of Marketing.
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SaaStr
FEBRUARY 8, 2024
And the playbook has mostly been as follows for those with tougher times: Cut the burn Freeze hiring If growth is really slow, look at layoffs if necessary and Cut marketing to almost zero To some extent, this makes sense. Marketing is a variable cost with generally medium-term benefits in SaaS and B2B. So marketing gets cut.
SaaStr
JULY 2, 2024
At least, try to check our entire marketing site once a quarter. And remember: your marketing site really should be even better than your product. More on that here: Your Marketing Site Really Should Be Even Better Than Your Product The post So Much Of Your Marketing Site is Stale. Because it’s easier to fix.
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It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. Well, marketers rely on this grouping to reach their goals.
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