Tom Tunguz

SEPTEMBER 8, 2022

This chart holds the secret to successful hiring of go-to-market teams. It formed the basis for a career at HubSpot predicated on consistent quantitative analysis to scale the go-to-market, which he detailed in the Sales Acceleration Formula in 2015. What is it? Closing ability correlated negatively.

Sales Hiring 325

Sales Hiring Sales Recruiting Scale Marketing 325

The Daily Egg

FEBRUARY 2, 2023

ClickUp is our favorite marketing project management software of the six tools we review below. The post Best Marketing Project Management Software Compared appeared first on The Daily Egg. This platform stands out from other options.

Software Review 303

Software Review Software Management Marketing 303

Tom Tunguz

DECEMBER 31, 2022

Just how big is the current web3 B2B SaaS total addressable market (TAM)? But a nascent mid-market does exist : 41 companies produced between $5-25m. in startup market cap. To contrast with web2, Salesforce counts 150k customers in a market of about 650k who spend $57b annually. This is just the web2 CRM market.

Payment Solutions 296

Payment Solutions B2B Software Payment Services 296

SaaStr

FEBRUARY 8, 2024

And the playbook has mostly been as follows for those with tougher times: Cut the burn Freeze hiring If growth is really slow, look at layoffs if necessary and Cut marketing to almost zero To some extent, this makes sense. Marketing is a variable cost with generally medium-term benefits in SaaS and B2B. So marketing gets cut.

Marketing 218

Marketing Scale B2C B2B 218

SaaStr

JUNE 15, 2023

Dear SaaStr: Is a Big Market Really Better than a Niche Market? A big market is better than a small / niche market. Small markets are often, though not always, less crowded. If that’s the case, sometimes starting there and then expanding into a larger market segment can work out well. What Should I Expect?

Sales Recruiting 211

Sales Recruiting Marketing Sales Hiring Market Segmentation 211

Tom Tunguz

JANUARY 18, 2022

Public market investors are rotating out of high growth technology companies as the Fed’s policies of quantitative easing, asset purchases, and low rates abate. The question on every software founder’s mind today must be, how will this affect the private financing markets? Only the 2016 reduction of 57% surpasses it.

Marketing 362

Marketing Startup Finance Technology 362

User Pilot

SEPTEMBER 2, 2024

Now, imagine applying this level of understanding and customization to your marketing strategy. A customer-led marketing strategy is about transforming your approach to reflect the same level of personalization. Customer-led marketing puts your customers’ needs and preferences at the center of all marketing efforts.

Marketing 111

Marketing Underperforming Technical Team Education Interviewing 111

Sparktoro

AUGUST 27, 2024

It limits our creativity AND the likelihood that meaningful marketing improvements will happen. Content marketing is bigger than SEO. I’m tired of seeing blog posts, videos, webinars, articles, guides, resources, social posts whose entire raison d’etre is an attempt to rank for keywords in Google.

Content Marketing 112

Content Marketing Marketing 112

SaaStr

SEPTEMBER 24, 2023

Last week we had a great one with Sarah Scharf, VP of Marketing of Vanta, check it out here. This week we have Jessica Gilmartin, Chief Marketing Officer of Calendly! #1. Jessica brings nearly 20 years of marketing and leadership experience to Calendly. What’s your core stack of apps today?

Marketing 246

Marketing Leadership Engineering Enterprise 246

The Daily Egg

JULY 18, 2021

An email marketing course can help you integrate the knowledge you learn into your business to promote growth and stability while helping to build a relationship with your customers. The post Best Email Marketing Courses Compared appeared first on The Daily Egg.

Marketing 300

Marketing Business 300

SaaStr

APRIL 20, 2024

Marketing hackers, sales hackers, product hackers. " @searchbrat @zapier @kippbodnar @HubSpot @jasonlk pic.twitter.com/dUudpe9s2Q — SaaStr (@saastr) April 16, 2024 HubSpot and Zapier’s CMO had us on their “Marketing Against the Grain” pod / videocast. ." "We all need more hackers on our team.

Sales Hiring 250

Sales Hiring Startup Marketing Technical Review 250

SaaStr

FEBRUARY 1, 2024

Dear SaaStr: What Is The Ideal Size For a SaaS Marketing Team? The ideal size of a SaaS marketing team until you are at $10m+ ARR is the size that is accretive. The last thing you want is a bunch of “marketers” whose ROI you don’t understand. It happened almost everywhere the past few years But marketing is your future.

Scale 234

Scale Marketing SaaS Scaling 234

The Daily Egg

AUGUST 8, 2022

Affiliate marketing has a definite allure. The post How to Start an Affiliate Marketing Business appeared first on The Daily Egg. It’s a lucrative business that continues to generate income even when you’re off the clock.

Marketing 328

Marketing Business 328

Tom Tunguz

AUGUST 4, 2024

What attributes of a market make it attractive to pursue? Those with three attributes : Toil, labor market shortages, and margin pressure. Labor market shortages are a result of a mismatch between the supply of labor and the demand for it. Wobbles in the economy are impacting the labor market. Necessary but not strategic.

AI 144

AI Software Review Marketing Systems Review 144

The Daily Egg

JULY 16, 2021

In 2021, running a successful online business requires savvy digital marketing skills. The internet is packed with endless digital marketing courses and it takes some digging to discover the best course for your needs. The post Best Digital Marketing Courses Compared appeared first on The Daily Egg.

Marketing 325

Marketing Business 325

SaaStr

MAY 31, 2024

1: How Sales and Marketing Have Shifted Since 2020 Expectations and the types of people working in SaaS have shifted over the past few years, and much more in sales, marketing, and customer success. He had a friend help him hire an email marketer to send ticket emails to the events. As a marketer, do the easiest thing.

Sales Hiring 220

Sales Hiring Sales Recruiting Marketing Scale 220

SaaStr

APRIL 4, 2022

Demand generation is the focus of targeted marketing programs that drive awareness and interest in a company’s products and or services. The ultimate success of demand generation is defined as the number of marketing qualified leads (MQL) generated, and is measured by impressions, website visits, and clicks. .

Scale 238

Scale Revenue Scaling Marketing 238

The Daily Egg

JUNE 10, 2020

Marketing automation software is designed to simplify complex or tedious marketing tasks. In addition to automating marketing processes, the best marketing automation solutions pull information from multiple data sources to deliver data-driven insights for campaign management.

Software Review 351

Software Review Software Marketing Data 351

The Daily Egg

APRIL 14, 2020

Email marketing is one the most cost-effective and impactful marketing tactics in existence. It delivers a higher ROI than any other type of marketing strategy. The post Best Email Marketing Services appeared first on The Daily Egg. But before you can start thinking about subject […].

Marketing 362

Marketing Engagement Strategy 362

The Daily Egg

DECEMBER 24, 2020

Marketing is the lifeblood of every business, and every year, it gets more and more digital. Online content creation, social media management, SEO, email marketing…the list goes ever on and on. The post Best Digital Marketing Agencies appeared first on The Daily Egg. They save […]. They save […].

Marketing 317

Marketing Social Media Strategy Management 317

SaaStr

JULY 2, 2024

At least, try to check our entire marketing site once a quarter. And remember: your marketing site really should be even better than your product. More on that here: Your Marketing Site Really Should Be Even Better Than Your Product The post So Much Of Your Marketing Site is Stale. Because it’s easier to fix.

Marketing 210

Marketing 210

SaaStr

NOVEMBER 5, 2023

Last week we had a great one with Nivas Ravichandran, Head of Marketing at Spendflo, check it out here. This week we have Krithika Muthukumar, VP Marketing at OpenAI! #1. ChatGPT — the marketing analyst I’ve never had! Krithika Muthukumar leads marketing at OpenAI. What’s your core stack of apps today?

ChatGPT 236

ChatGPT Marketing Travel Sales 236

SaaStr

SEPTEMBER 17, 2023

This week we have Sarah Scharf, VP of Marketing of Vanta! #1. Sarah Scharf leads product and brand marketing for Vanta – the company on a mission to secure the internet and protect consumer data. The post My App Stack: Sarah Scharf, VP of Marketing of Vanta appeared first on SaaStr. What’s your core stack of apps today?

Marketing 241

Marketing Scale Mobile Branding 241

User Pilot

SEPTEMBER 4, 2024

Well, sorry to disappoint you, but you might be getting excited about the wrong marketing metrics. If a metric doesn’t help you make decisions about your product, marketing, or overall business strategy , it’s likely a vanity metric. Sounds great, right? Vanity metrics. Actionable metrics: Customer Acquisition Cost (CAC).

Product Marketing 105

Product Marketing Metrics Customer Lifetime Value Marketing 105

SaaStr

DECEMBER 19, 2023

So I know we’ve all become stock market, interest rate, ZIRP and fed experts over the past 24 months. So everyone has their crystal ball now on where the markets are headed in SaaS and for Cloud leaders. Third, the markets to me at least aren’t as rational as they look. Just as we were all geniuses in 2021.

Marketing 238

Marketing Cloud Trends Scale 238

SaaStr

OCTOBER 5, 2023

But HubSpot is a platform today, from Marketing to Sales to Service to CMS — a true Customer Platform: Its first product is the most mature — its Marketing Hub is growing 20%, vs CRM at 30% and Service at 40%. It’s now adding more new bookings than HubSpot Marketing Hub. of the $2B total ARR for HubSpot.

Marketing 215

Marketing SMB Scale Revenue 215

SaaStr

SEPTEMBER 25, 2023

Theoretically, the relationship between sales and marketing should be easy –– after all, these teams are responsible for pulling in more business and increasing revenue. But the thing that we really need to ensure is that our sales and marketing teams are aligned on the core metrics.”

Enterprise 254

Enterprise Marketing Sales SaaS 254

Tom Tunguz

MAY 2, 2022

A founder recently told me he would have built his company differently in another fundraising market. In 2008, tightfistedness dominated the market. The 11 year bull market transformed that dynamic. It depends on the depth of the potential recession and the impact to the capital markets.

Product Marketing 315

Product Marketing Sales Hiring Marketing Software Development 315

SaaStr

DECEMBER 4, 2023

With the turbulence in the market in 2023, sales cycles have only been getting longer and a lot more complicated. At this year’s SaaStr Annual , CEO and co-founder of Capchase Miguel Fernandez and Director of Marketing Rose Johnson share five tips for getting sales right in any market. to find out what was going on.

SaaS Payments 212

SaaS Payments Payment Services Payments Payment Features 212

Inturact

SEPTEMBER 6, 2024

SaaS marketing is a complex, ever-evolving field. Get equipped with practical, proven strategies to tackle the most persistent SaaS marketing challenges.

Marketing 100

Marketing SaaS Strategy 100