Expert insights. Personalized for you.
If you were ever exploring the idea of partnering with a marketing agency to help take your business to the next level, I’m sure you have some pretty amazing pitches and promises of success that seem too good to be true. This is an ugly stain on the marketing community. MORE
(A Note from Crazy Egg’s GM, Suneet Bhatt: This is a guest post from our friends at Verblio, a community of content marketing experts for hire, who focus on creating you excellent blog content and then, getting people to read it. MORE
Nowadays, successful marketing teams try to keep their position as the most effective ones in the marketplace by providing clients with epic experiences and remarkable results. At the core of any well-organized marketing team lies the mission of creating innovative and effective marketing and sales systems for customers leading to predictable and scalable growth. SaaS Marketing Strategy MORE
This scenario is beginning to play out in marketing. The big players — native reporting in marketing automation and cloud-based sales- and business intelligence (BI) vendors — have caused the ground beneath specialty marketing analytics vendors to shake. MORE
Marketing used to be all about spending money. If you could outspend your competitors, there was a good chance you could take over a larger portion of the market share. Today, however, marketing is more complicated. People don’t want to be marketed […]. MORE
Email marketing is one the most cost-effective and impactful marketing tactics in existence. It delivers a higher ROI than any other type of marketing strategy. The post Best Email Marketing Services appeared first on The Daily Egg. MORE
I’ve been investing just long enough now to see start-ups fall out of product-market fit. But I didn’t get that apps with happy customers, and some real traction, could fall out of product-market fit. You fall out of product-market fit. MORE
The S&P500 levels in April suggest that the market believes dividends will grow at 4.0%, down 30%. So you could explain the 15% decline by saying: the market has priced in two years of no dividends. And in reality, the stock market is a far more complex beast. MORE
I’m sure this was many of us marketers before the digital revolution, but now we have what seems like infinite data sources at our fingertips. But today, technologies give us visibility into marketing’s impact throughout the entire customer journey. MORE
Marketers look to their marketing automation platforms (MAPs) not only to execute many of their demand generation activities, but also to understand the effectiveness of their marketing programs. However marketers are largely dissatisfied with the reporting their MAPs offer. MORE
Once you do, one thing I’ve learned, both as a founder, an investor, and now again at SaaStr: every marketing initiative, and every channel, plateaus. The post Every Marketing Initiative, Every Channel … Plateaus. Blog Posts Growth Marketing Metrics MORE
The same approach can be used to audit your sales and marketing alignment when it comes to building an attribution model that works for both parties. When revenue leaders think about attribution, they often associate the word with “sales versus marketing.” MORE
With communication taking on digital forms, tech-based tools and solutions are lucrative to the success of a modern sales and marketing strategy. With your communication strategy in place, design your company branding to construct your sales and marketing digital presence. MORE
One of the main responsibilities of your marketing team is determining which campaigns are the best campaigns. All this swirling data leaves marketers asking: What campaigns have the most influence? But there’s a reason marketers put in so much effort to measure attribution. MORE
One way of thinking about the early-stage fundraising market is as a collection of financial products. The relative market share of each of these financial products has whipsawed in four years. The chart above shows the share of the market of each financial product by count. MORE
Sure, this captures the attention of bookworms and library dwellers but knowledge is also king in B2B marketing. As a marketer with an account-based approach, it is important to keep the focus on generating net new pipeline from a given target account list. MORE
Does your marketing site really matter, past a point? Both finally updated their marketing sites after a long time (24 months in both cases), with somewhat similar changes … and saw widely different outcomes. The previous marketing site was very focused, but probably too much so. MORE
Talking about the B2B email marketing , one medium that has proved constantly to be of greatest use is Email marketing. More and more businesses are turning towards enhancing their budget of Email marketing because the research has shown it to super effective. MORE
One of the main responsibilities of your marketing team is determining which campaigns are the best campaigns. All this swirling data leaves marketers asking: What campaigns have the most influence? But there’s a reason marketers put in so much effort to measure attribution. MORE
A little while back we put together some of the top sales & marketing mistakes SaaS companies and founders make, especially in the early days. Marketing: Hiring anyone for “demand gen” whose #1 job before wasn’t … demand gen. Hiring a brand marketing firm. MORE
The post Practical Advice for Keeping Your Holiday Marketing Campaigns Streamlined appeared first on The Daily Egg. Conversion eCommerce Conversion optimisation ecommerce marketing MORE
“If you were given the opportunity to have your competition go to sleep and stop strategizing, producing and delivering their marketing message to your potential customers, would you take advantage of it? Inbound Marketing Design Thought Leadership digital marketing MORE
The Seed, Series B, and Series C markets are down 37%, 23%, and 29%, respectively. On the other hand, the Series A market is up about 10% from the trailing 2 year period previous high. The fundraising market is contracting. MORE
Many moons ago when I was young product marketing manager, I heard a new VP of Marketing speak at a marketing all-hands meeting. What he said were six words that changed my career: Marketing exists to make sales easier. First, it put marketing in its proper place. MORE
In talking with lots of Marketing managers over many years, I’ve found that they tend to fall into one of only two camps: People that are currently redoing their website, or People that are planning to redo their website. In fact, that should be the case with all your marketing programs. MORE
One of the key elements of any successful relationship is communication — and that happens to be a huge factor in successful sales and marketing interactions, too. Sales and marketing usually want to be friends. Use Sales and Marketing Tools to Reach Your Goals for Higher Revenue. MORE
How much do you talk about Customer Marketing? While the concept may sound old hat to those that have been in the software business for a long time, in SaaS in particular, very little tools, processes, and software are applied to marketing to customers after they are closed. MORE
The 9 Disciplines of Great SaaS Companies remains one of the most popular posts on marketing on this blog. Gabe Larsen , the VP of Growth at Kustomer, has a marketing scorecard that goes one level deeper and breaks down some of the key elements of key marketing processes. MORE
Marketing attribution is no buzzword. When sales cycles are short, marketing attribution can be fairly straightforward. That difficulty can have marketers sticking with tried and true, even as marketing channels saturate and returns shrink while dollars expand. MORE
The true test of marketers. Marketing leaders must focus their teams on the areas that will drive revenue while they cut costs – the biggest impact for the business. Second, product market fit. And that of course affected everything we were doing in marketing. MORE
Marketing attribution is no buzzword. When sales cycles are short, marketing attribution can be fairly straightforward. That difficulty can have marketers sticking with tried and true, even as marketing channels saturate and returns shrink while dollars expand. MORE
Conversational marketing has conquered the SaaS industry long ago. After exploring this post, you will know 1) What is conversational marketing and how it works, 2) What is making CM a successful strategy, 3) How to increase conversions through CM, 4) How your SaaS peers leverage CM so far. MORE
Marketing automation software is designed to simplify complex or tedious marketing tasks. In addition to automating marketing processes, the best marketing automation solutions pull information from multiple data sources to deliver data-driven insights for campaign management. MORE
Marketing Related Topics The Daily Egg
JUNE 10, 2020
Marketing automation software is designed to simplify complex or tedious marketing tasks. In addition to automating marketing processes, the best marketing automation solutions pull information from multiple data sources to deliver data-driven insights for campaign management.
SaaStr
JUNE 27, 2020
A little while back we put together some of the top sales & marketing mistakes SaaS companies and founders make, especially in the early days. Marketing: Hiring anyone for “demand gen” whose #1 job before wasn’t … demand gen. Hiring a brand marketing firm.
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Tom Tunguz
JULY 4, 2020
The Seed, Series B, and Series C markets are down 37%, 23%, and 29%, respectively. On the other hand, the Series A market is up about 10% from the trailing 2 year period previous high. The fundraising market is contracting.
SaaStr
JUNE 10, 2020
How much do you talk about Customer Marketing? While the concept may sound old hat to those that have been in the software business for a long time, in SaaS in particular, very little tools, processes, and software are applied to marketing to customers after they are closed.
Advertiser: ZoomInfo
Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!
SaaStr
JUNE 30, 2020
Does your marketing site really matter, past a point? Both finally updated their marketing sites after a long time (24 months in both cases), with somewhat similar changes … and saw widely different outcomes. The previous marketing site was very focused, but probably too much so.
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The Daily Egg
APRIL 14, 2020
Email marketing is one the most cost-effective and impactful marketing tactics in existence. It delivers a higher ROI than any other type of marketing strategy. The post Best Email Marketing Services appeared first on The Daily Egg.
InsightSquared
SEPTEMBER 4, 2019
One of the main responsibilities of your marketing team is determining which campaigns are the best campaigns. All this swirling data leaves marketers asking: What campaigns have the most influence? But there’s a reason marketers put in so much effort to measure attribution.
Tom Tunguz
MARCH 3, 2020
The 9 Disciplines of Great SaaS Companies remains one of the most popular posts on marketing on this blog. Gabe Larsen , the VP of Growth at Kustomer, has a marketing scorecard that goes one level deeper and breaks down some of the key elements of key marketing processes.
Incredo
MARCH 12, 2019
Nowadays, successful marketing teams try to keep their position as the most effective ones in the marketplace by providing clients with epic experiences and remarkable results. At the core of any well-organized marketing team lies the mission of creating innovative and effective marketing and sales systems for customers leading to predictable and scalable growth. SaaS Marketing Strategy
Advertiser: ZoomInfo
Businesses are laying off workers, shutting their doors (some permanently), and struggling to react to the radical destruction that coronavirus (COVID-19) is doing to our society and communities. Most have already sustained massive damage, and we still have yet to see the scope of impact of the global pandemic that has upended the globe. Any return to normalcy may seem far-off, but sales and marketing are on the front lines of restarting the economy. When the dust settles, we have a responsibility to turn our shock and grief into fierce determination, and lead the charge of responsible, strategic, sustainable future growth. However, there’s no team better suited to lead that charge than the marketing department. Marketers are uniquely positioned to provide creative solutions to aid their organization in times of change and chart a course for navigating success.
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InsightSquared
SEPTEMBER 18, 2019
Marketing attribution is no buzzword. When sales cycles are short, marketing attribution can be fairly straightforward. That difficulty can have marketers sticking with tried and true, even as marketing channels saturate and returns shrink while dollars expand.
Kellblog
APRIL 26, 2020
Many moons ago when I was young product marketing manager, I heard a new VP of Marketing speak at a marketing all-hands meeting. What he said were six words that changed my career: Marketing exists to make sales easier. First, it put marketing in its proper place.
Incredo
JANUARY 21, 2020
Conversational marketing has conquered the SaaS industry long ago. After exploring this post, you will know 1) What is conversational marketing and how it works, 2) What is making CM a successful strategy, 3) How to increase conversions through CM, 4) How your SaaS peers leverage CM so far.
SaaStr
JUNE 24, 2020
I’ve been investing just long enough now to see start-ups fall out of product-market fit. But I didn’t get that apps with happy customers, and some real traction, could fall out of product-market fit. You fall out of product-market fit.
Advertiser: ZoomInfo
As data continues to play a starring role in today’s B2B organizations, both marketing and sales operations professionals are poised to solidify their place as critical revenue drivers. In particular, the evolution of the Marketing Operations (Ops) role has created a new standard in marketing and has become a vital component of an organization’s success.
SaaStr
JUNE 10, 2020
The true test of marketers. Marketing leaders must focus their teams on the areas that will drive revenue while they cut costs – the biggest impact for the business. Second, product market fit. And that of course affected everything we were doing in marketing.
InsightSquared
FEBRUARY 6, 2019
Sure, this captures the attention of bookworms and library dwellers but knowledge is also king in B2B marketing. As a marketer with an account-based approach, it is important to keep the focus on generating net new pipeline from a given target account list.
Teamgate
DECEMBER 16, 2019
Talking about the B2B email marketing , one medium that has proved constantly to be of greatest use is Email marketing. More and more businesses are turning towards enhancing their budget of Email marketing because the research has shown it to super effective.
InsightSquared
JANUARY 8, 2018
This scenario is beginning to play out in marketing. The big players — native reporting in marketing automation and cloud-based sales- and business intelligence (BI) vendors — have caused the ground beneath specialty marketing analytics vendors to shake.
Advertiser: ZoomInfo
Finding a vendor to cleanse and optimize your marketing database can be difficult if you don’t know what to look for. Download the eBook to get the most out of your database cleanse and find an appropriate vendor for your B2B marketing objectives.
InsightSquared
SEPTEMBER 4, 2019
One of the main responsibilities of your marketing team is determining which campaigns are the best campaigns. All this swirling data leaves marketers asking: What campaigns have the most influence? But there’s a reason marketers put in so much effort to measure attribution.
InsightSquared
OCTOBER 22, 2018
One of the key elements of any successful relationship is communication — and that happens to be a huge factor in successful sales and marketing interactions, too. Sales and marketing usually want to be friends. Use Sales and Marketing Tools to Reach Your Goals for Higher Revenue.
InsightSquared
MARCH 27, 2019
The same approach can be used to audit your sales and marketing alignment when it comes to building an attribution model that works for both parties. When revenue leaders think about attribution, they often associate the word with “sales versus marketing.”
InsightSquared
SEPTEMBER 18, 2019
Marketing attribution is no buzzword. When sales cycles are short, marketing attribution can be fairly straightforward. That difficulty can have marketers sticking with tried and true, even as marketing channels saturate and returns shrink while dollars expand.
Advertiser: ZoomInfo
This eBook highlights how data-driven strategies empower marketing campaigns through personalization tactics.
The Daily Egg
NOVEMBER 19, 2019
The post Practical Advice for Keeping Your Holiday Marketing Campaigns Streamlined appeared first on The Daily Egg. Conversion eCommerce Conversion optimisation ecommerce marketing
SaaStr
JULY 20, 2019
Once you do, one thing I’ve learned, both as a founder, an investor, and now again at SaaStr: every marketing initiative, and every channel, plateaus. The post Every Marketing Initiative, Every Channel … Plateaus. Blog Posts Growth Marketing Metrics
InsightSquared
APRIL 12, 2018
Marketers look to their marketing automation platforms (MAPs) not only to execute many of their demand generation activities, but also to understand the effectiveness of their marketing programs. However marketers are largely dissatisfied with the reporting their MAPs offer.
Adhere Creative
APRIL 3, 2020
“If you were given the opportunity to have your competition go to sleep and stop strategizing, producing and delivering their marketing message to your potential customers, would you take advantage of it? Inbound Marketing Design Thought Leadership digital marketing
Advertiser: ZoomInfo
For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns. And to begin the targeting process, marketing teams must develop an Ideal Customer Profile (ICP) with appropriate firmographic and behavioral data to ensure they’re going after the correct audience.Download this eBook to learn how to start improving your marketing team's data!
The Daily Egg
SEPTEMBER 3, 2019
(A Note from Crazy Egg’s GM, Suneet Bhatt: This is a guest post from our friends at Verblio, a community of content marketing experts for hire, who focus on creating you excellent blog content and then, getting people to read it.
Tom Tunguz
MAY 10, 2020
The S&P500 levels in April suggest that the market believes dividends will grow at 4.0%, down 30%. So you could explain the 15% decline by saying: the market has priced in two years of no dividends. And in reality, the stock market is a far more complex beast.
Practical Advice on SaaS marketing
OCTOBER 2, 2019
customer acquisition lead generation SaaS marketing value proposition
Practical Advice on SaaS marketing
JUNE 1, 2020
In talking with lots of Marketing managers over many years, I’ve found that they tend to fall into one of only two camps: People that are currently redoing their website, or People that are planning to redo their website. In fact, that should be the case with all your marketing programs.
Advertiser: ZoomInfo
Here are 7 creative ways marketers can work smarter (not harder) - with the resources you already have!
InsightSquared
OCTOBER 10, 2019
With communication taking on digital forms, tech-based tools and solutions are lucrative to the success of a modern sales and marketing strategy. With your communication strategy in place, design your company branding to construct your sales and marketing digital presence.
The Daily Egg
SEPTEMBER 24, 2019
Marketing used to be all about spending money. If you could outspend your competitors, there was a good chance you could take over a larger portion of the market share. Today, however, marketing is more complicated. People don’t want to be marketed […].
Adhere Creative
JULY 1, 2020
If you were ever exploring the idea of partnering with a marketing agency to help take your business to the next level, I’m sure you have some pretty amazing pitches and promises of success that seem too good to be true. This is an ugly stain on the marketing community.
Tom Tunguz
OCTOBER 7, 2019
One way of thinking about the early-stage fundraising market is as a collection of financial products. The relative market share of each of these financial products has whipsawed in four years. The chart above shows the share of the market of each financial product by count.
Advertiser: ZoomInfo
As frustrating as contact and account data management can be, this is still your database – a massive asset to your organization, even if it is rife with holes and inaccurate information. Entrusting a vendor to help maintain its accuracy and completeness is no ordinary engagement. Download ZoomInfo’s latest data-driven eBook aimed to help marketing leaders understand the best practices around choosing a B2B contact data provider.
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