Best Marketing Automation Software

The Daily Egg

Marketing automation software is designed to simplify complex or tedious marketing tasks. In addition to automating marketing processes, the best marketing automation solutions pull information from multiple data sources to deliver data-driven insights for campaign management.

15+ of The Top Sales & Marketing Mistakes SaaS Startups Make

SaaStr

A little while back we put together some of the top sales & marketing mistakes SaaS companies and founders make, especially in the early days. Marketing: Hiring anyone for “demand gen” whose #1 job before wasn’t … demand gen. Hiring a brand marketing firm.

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The Fundraising Market Two Quarters into COVID

Tom Tunguz

The Seed, Series B, and Series C markets are down 37%, 23%, and 29%, respectively. On the other hand, the Series A market is up about 10% from the trailing 2 year period previous high. The fundraising market is contracting.

You Aren’t Doing Enough Customer Marketing

SaaStr

How much do you talk about Customer Marketing? While the concept may sound old hat to those that have been in the software business for a long time, in SaaS in particular, very little tools, processes, and software are applied to marketing to customers after they are closed.

ABCs of Data Normalization for B2B Marketers

Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!

Yes, Your Marketing Site Really Does Matter

SaaStr

Does your marketing site really matter, past a point? Both finally updated their marketing sites after a long time (24 months in both cases), with somewhat similar changes … and saw widely different outcomes. The previous marketing site was very focused, but probably too much so.

Best Email Marketing Services

The Daily Egg

Email marketing is one the most cost-effective and impactful marketing tactics in existence. It delivers a higher ROI than any other type of marketing strategy. The post Best Email Marketing Services appeared first on The Daily Egg.

Introduction to the Marketing Attribution Challenge

InsightSquared

One of the main responsibilities of your marketing team is determining which campaigns are the best campaigns. All this swirling data leaves marketers asking: What campaigns have the most influence? But there’s a reason marketers put in so much effort to measure attribution.

The SaaS Marketing Scorecard - How Does Your Marketing Operation Rank?

Tom Tunguz

The 9 Disciplines of Great SaaS Companies remains one of the most popular posts on marketing on this blog. Gabe Larsen , the VP of Growth at Kustomer, has a marketing scorecard that goes one level deeper and breaks down some of the key elements of key marketing processes.

Marketing Goals Examples for B2B SaaS Marketing Teams

Incredo

Nowadays, successful marketing teams try to keep their position as the most effective ones in the marketplace by providing clients with epic experiences and remarkable results. At the core of any well-organized marketing team lies the mission of creating innovative and effective marketing and sales systems for customers leading to predictable and scalable growth. SaaS Marketing Strategy

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Marketing-Led Post-COVID-19 Growth Strategies

Businesses are laying off workers, shutting their doors (some permanently), and struggling to react to the radical destruction that coronavirus (COVID-19) is doing to our society and communities. Most have already sustained massive damage, and we still have yet to see the scope of impact of the global pandemic that has upended the globe. Any return to normalcy may seem far-off, but sales and marketing are on the front lines of restarting the economy. When the dust settles, we have a responsibility to turn our shock and grief into fierce determination, and lead the charge of responsible, strategic, sustainable future growth. However, there’s no team better suited to lead that charge than the marketing department. Marketers are uniquely positioned to provide creative solutions to aid their organization in times of change and chart a course for navigating success.

Marketing Attribution: Keep It Simple

InsightSquared

Marketing attribution is no buzzword. When sales cycles are short, marketing attribution can be fairly straightforward. That difficulty can have marketers sticking with tried and true, even as marketing channels saturate and returns shrink while dollars expand.

Marketing Exists to Make Sales Easier

Kellblog

Many moons ago when I was young product marketing manager, I heard a new VP of Marketing speak at a marketing all-hands meeting. What he said were six words that changed my career: Marketing exists to make sales easier. First, it put marketing in its proper place.

SaaS Founder’s Guide To Conversational Marketing

Incredo

Conversational marketing has conquered the SaaS industry long ago. After exploring this post, you will know 1) What is conversational marketing and how it works, 2) What is making CM a successful strategy, 3) How to increase conversions through CM, 4) How your SaaS peers leverage CM so far.

When You Fall Out of Product-Market Fit

SaaStr

I’ve been investing just long enough now to see start-ups fall out of product-market fit. But I didn’t get that apps with happy customers, and some real traction, could fall out of product-market fit. You fall out of product-market fit.

Marketing Ops: The New Revenue Hero

As data continues to play a starring role in today’s B2B organizations, both marketing and sales operations professionals are poised to solidify their place as critical revenue drivers. In particular, the evolution of the Marketing Operations (Ops) role has created a new standard in marketing and has become a vital component of an organization’s success.

Making Trade-Offs In Marketing with Meagen Eisenberg (Video + Transcript)

SaaStr

The true test of marketers. Marketing leaders must focus their teams on the areas that will drive revenue while they cut costs – the biggest impact for the business. Second, product market fit. And that of course affected everything we were doing in marketing.

A Peek Into Demandbase’s Data-Driven Field Marketing Approach

InsightSquared

Sure, this captures the attention of bookworms and library dwellers but knowledge is also king in B2B marketing. As a marketer with an account-based approach, it is important to keep the focus on generating net new pipeline from a given target account list.

Email Marketing Tips for B2B Email Marketing

Teamgate

Talking about the B2B email marketing , one medium that has proved constantly to be of greatest use is Email marketing. More and more businesses are turning towards enhancing their budget of Email marketing because the research has shown it to super effective.

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Why CMOs Aren’t Turning to Marketing Analytics Vendors for Marketing Analytics

InsightSquared

This scenario is beginning to play out in marketing. The big players — native reporting in marketing automation and cloud-based sales- and business intelligence (BI) vendors — have caused the ground beneath specialty marketing analytics vendors to shake.

Best Practices for Marketing Database Cleanse

Finding a vendor to cleanse and optimize your marketing database can be difficult if you don’t know what to look for. Download the eBook to get the most out of your database cleanse and find an appropriate vendor for your B2B marketing objectives.

Introduction to the Marketing Attribution Challenge

InsightSquared

One of the main responsibilities of your marketing team is determining which campaigns are the best campaigns. All this swirling data leaves marketers asking: What campaigns have the most influence? But there’s a reason marketers put in so much effort to measure attribution.

Playing Nice: Easing the Tension between Sales and Marketing Teams

InsightSquared

One of the key elements of any successful relationship is communication — and that happens to be a huge factor in successful sales and marketing interactions, too. Sales and marketing usually want to be friends. Use Sales and Marketing Tools to Reach Your Goals for Higher Revenue.

How to Marie Kondo Your Marketing Attribution Model

InsightSquared

The same approach can be used to audit your sales and marketing alignment when it comes to building an attribution model that works for both parties. When revenue leaders think about attribution, they often associate the word with “sales versus marketing.”

Marketing Attribution: Keep It Simple

InsightSquared

Marketing attribution is no buzzword. When sales cycles are short, marketing attribution can be fairly straightforward. That difficulty can have marketers sticking with tried and true, even as marketing channels saturate and returns shrink while dollars expand.

Data-Driven Marketing 101

This eBook highlights how data-driven strategies empower marketing campaigns through personalization tactics.

Practical Advice for Keeping Your Holiday Marketing Campaigns Streamlined

The Daily Egg

The post Practical Advice for Keeping Your Holiday Marketing Campaigns Streamlined appeared first on The Daily Egg. Conversion eCommerce Conversion optimisation ecommerce marketing

Every Marketing Initiative, Every Channel … Plateaus. Plan for It.

SaaStr

Once you do, one thing I’ve learned, both as a founder, an investor, and now again at SaaStr: every marketing initiative, and every channel, plateaus. The post Every Marketing Initiative, Every Channel … Plateaus. Blog Posts Growth Marketing Metrics

Marketing Automation Vendors Are Not Delivering On Marketers’ Needs For Reporting And Analytics. Here’s Why.

InsightSquared

Marketers look to their marketing automation platforms (MAPs) not only to execute many of their demand generation activities, but also to understand the effectiveness of their marketing programs. However marketers are largely dissatisfied with the reporting their MAPs offer.

Don't Quarantine Your Marketing

Adhere Creative

“If you were given the opportunity to have your competition go to sleep and stop strategizing, producing and delivering their marketing message to your potential customers, would you take advantage of it? Inbound Marketing Design Thought Leadership digital marketing

How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns. And to begin the targeting process, marketing teams must develop an Ideal Customer Profile (ICP) with appropriate firmographic and behavioral data to ensure they’re going after the correct audience.Download this eBook to learn how to start improving your marketing team's data!

Content Marketing’s “Inside Baseball” Laid Bare: If you Write It, They Still May Not Come

The Daily Egg

(A Note from Crazy Egg’s GM, Suneet Bhatt: This is a guest post from our friends at Verblio, a community of content marketing experts for hire, who focus on creating you excellent blog content and then, getting people to read it.

Why is the Stock Market Only Down 15%?

Tom Tunguz

The S&P500 levels in April suggest that the market believes dividends will grow at 4.0%, down 30%. So you could explain the 15% decline by saying: the market has priced in two years of no dividends. And in reality, the stock market is a far more complex beast.

Marketing Ideas that Rarely Work

Practical Advice on SaaS marketing

customer acquisition lead generation SaaS marketing value proposition

Avoiding Website Ratholes: Advice for SaaS Marketers

Practical Advice on SaaS marketing

In talking with lots of Marketing managers over many years, I’ve found that they tend to fall into one of only two camps: People that are currently redoing their website, or People that are planning to redo their website. In fact, that should be the case with all your marketing programs.

The Ultimate Marketing Efficiency Checklist

Here are 7 creative ways marketers can work smarter (not harder) - with the resources you already have!

Tech-Based Communication Solutions to Improve Sales and Marketing Processes

InsightSquared

With communication taking on digital forms, tech-based tools and solutions are lucrative to the success of a modern sales and marketing strategy. With your communication strategy in place, design your company branding to construct your sales and marketing digital presence.

The 5 Best Digital Marketing Strategies for Beginners

The Daily Egg

Marketing used to be all about spending money. If you could outspend your competitors, there was a good chance you could take over a larger portion of the market share. Today, however, marketing is more complicated. People don’t want to be marketed […].

How To Start a Marketing Strategy

Adhere Creative

If you were ever exploring the idea of partnering with a marketing agency to help take your business to the next level, I’m sure you have some pretty amazing pitches and promises of success that seem too good to be true. This is an ugly stain on the marketing community.

The Radically Different Early Stage Fundraising Market

Tom Tunguz

One way of thinking about the early-stage fundraising market is as a collection of financial products. The relative market share of each of these financial products has whipsawed in four years. The chart above shows the share of the market of each financial product by count.

Best Practices for a Marketing Database Cleanse

As frustrating as contact and account data management can be, this is still your database – a massive asset to your organization, even if it is rife with holes and inaccurate information. Entrusting a vendor to help maintain its accuracy and completeness is no ordinary engagement. Download ZoomInfo’s latest data-driven eBook aimed to help marketing leaders understand the best practices around choosing a B2B contact data provider.