Tom Tunguz

JANUARY 18, 2022

Public market investors are rotating out of high growth technology companies as the Fed’s policies of quantitative easing, asset purchases, and low rates abate. The question on every software founder’s mind today must be, how will this affect the private financing markets? Only the 2016 reduction of 57% surpasses it.

Marketing 361

Marketing Startup Finance Software 361

Predictable Revenue

JANUARY 23, 2023

Using pirate metrics to know when you’ve reached product-market-fit. The post What Does Product-Market Fit Feel Like? These five key metrics can help you determine where you are on your journey and how to course correct if needed. appeared first on Predictable Revenue.

Product Marketing 239

Product Marketing Marketing Metrics Revenue 239

Predictable Revenue

DECEMBER 28, 2022

Ted Blosser joins the Predictable Revenue podcast to discuss the difference between go to market and product market fit, and advice for each stage of the GTM journey. The post Go To Market Fit vs. Product Market Fit appeared first on Predictable Revenue.

Product Marketing 147

Product Marketing Marketing Revenue Development 147

Tom Tunguz

APRIL 16, 2023

In The Figures that Will Move the Venture Capital Market in the Next 3-5 Years , I wrote about the correlation between interest rates & venture capital investing. A number between $30b-55b would imply 30%-60% reduction in the early stage market. In the past two years, the correlation has grown stronger from -0.46

Venture Capital 260

Venture Capital Marketing Government Investment 260

The Daily Egg

AUGUST 16, 2022

Effective email marketing is crucial for success in the ecommerce space. The post The Complete Guide to Ecommerce Email Marketing appeared first on The Daily Egg. It’s one of the best ways to communicate with both current.

Marketing 293

Marketing Communication 293

SaaStr

AUGUST 16, 2022

But even there, to truly scale, they went more enterprise and built out a full enterprise sales and marketing function. The next 5 also always work, but you need someone in marketing that’s done them well before to own them: #1. Field marketers that are >good< at it get 40% of their pipe from it. Partner Marketing.

SaaS 281

SaaS Marketing Enterprise AWS 281

SaaStr

APRIL 16, 2023

So there’s a strategy exercise I like to go through with startups I’ve invested in that are past $20m-$30m ARR or so: Who would you buy with 10% of your market cap? The post Who Could You Buy With 10% of Your Market Cap? I.e., who would give 10% of your company away to buy? It turns out this is an important threshold.

Marketing 249

Marketing Startup Scaling Acquisition 249

The Daily Egg

JULY 15, 2022

But the software provider also has a built-in email marketing service for Shopify. The post The Complete Guide to Shopify Email Marketing appeared first on The Daily Egg. Shopify is best known for its industry-leading ecommerce platform.

Marketing 297

Marketing Software 297

SaaStr

JULY 15, 2022

For 90% of startups, if you’re struggling right now … sure blame the market. But it’s not that, if your market is huge. Note: I don’t want to hear seed companies complain about ‘the market.’ Because you’ve barely penetrated a huge market. market share from Shopify, Zendesk, Salesforce, etc.

Marketing 311

Marketing SaaS Startup Churn 311

Predictable Revenue

OCTOBER 20, 2022

Jane Portman joins the Predictable Revenue podcast to discuss why segmentation is key for email marketing and how to properly segment outbound sales campaigns. The post Why Segmentation is Key for SaaS Email Marketing appeared first on Predictable Revenue.

SaaS 278

SaaS Marketing Revenue Sales 278

SaaStr

FEBRUARY 25, 2022

Dear SaaStr: How Many More Junior Marketers Should you Hire Before Hiring a VP of Marketing? In fact, one of the 10 most unforced errors I see founders make is hire someone too junior to get marketing going. Most junior marketers simply have not had the experience of owning a number. It Wasn’t a Week Too Early.

Marketing 305

Marketing Revenue Sales Management 305

The Daily Egg

JULY 18, 2021

An email marketing course can help you integrate the knowledge you learn into your business to promote growth and stability while helping to build a relationship with your customers. The post Best Email Marketing Courses Compared appeared first on The Daily Egg.

Marketing 294

Marketing Business 294

The Daily Egg

JULY 16, 2021

In 2021, running a successful online business requires savvy digital marketing skills. The internet is packed with endless digital marketing courses and it takes some digging to discover the best course for your needs. The post Best Digital Marketing Courses Compared appeared first on The Daily Egg.

Marketing 319

Marketing Business 319

Tom Tunguz

MAY 2, 2022

A founder recently told me he would have built his company differently in another fundraising market. In 2008, tightfistedness dominated the market. The 11 year bull market transformed that dynamic. It depends on the depth of the potential recession and the impact to the capital markets.

Product Marketing 314

Product Marketing Marketing Software Development Software 314

SaaStr

JULY 21, 2022

– IPO market frozen. At this point, any founder in SaaS should know the public markets have fallen 50% or so from the peaks in 2021. Venture markets were so hot in 2021, that many SaaS founders could sell a few million dollars worth of their shares even in a Series A. The IPO market is mostly frozen.

Marketing 287

Marketing SaaS Acquisition Pricing 287

The Daily Egg

DECEMBER 24, 2020

Marketing is the lifeblood of every business, and every year, it gets more and more digital. Online content creation, social media management, SEO, email marketing…the list goes ever on and on. The post Best Digital Marketing Agencies appeared first on The Daily Egg. They save […]. They save […].

Marketing 316

Marketing Social Media Strategy Business 316

The Daily Egg

JUNE 10, 2020

Marketing automation software is designed to simplify complex or tedious marketing tasks. In addition to automating marketing processes, the best marketing automation solutions pull information from multiple data sources to deliver data-driven insights for campaign management.

Software 351

Software Marketing Data Management 351

The Daily Egg

APRIL 14, 2020

Email marketing is one the most cost-effective and impactful marketing tactics in existence. It delivers a higher ROI than any other type of marketing strategy. The post Best Email Marketing Services appeared first on The Daily Egg. But before you can start thinking about subject […].

Marketing 362

Marketing Engagement Strategy 362

SaaStr

MAY 23, 2023

Whether you’re part of a startup ready to enter the market or working at an established business ready to launch a new product, it’s critical to understand how to approach your target audience. In a fascinating session from SaaStr Annual, Walton Egan shares her playbook for a winning multi-channel marketing plan. Get your tickets.

Marketing 191

Marketing Startup SaaS Social Media 191

Tom Tunguz

JUNE 22, 2022

For web3 startups to thrive, their marketing teams will need to spend marketing dollars to acquire users efficiently. Existing marketing technology won’t work for web3. Web2 marketing employs the cookie as the primary identifier of a person, not a wallet. Advertisers seek to optimize their marketing funnels.

Marketing 329

Marketing Advertising Acquisition Startup 329

SaaStr

APRIL 26, 2023

The customer marketing journey in SaaS is like rock climbing minus the risk of potential death. Jason Lemkin, CEO and Founder of SaaStr, said, “How much do you talk about Customer Marketing? Tara Robertson, CMO at Bitly, says there is no playbook for customer marketing. Community — This can be marketing or customer-led.

Marketing 224

Marketing Strategy Business Education 224

SaaStr

FEBRUARY 16, 2023

Dear SaaStr: How Does a SaaS Startup Break Out in a Crowded Market? Find one segment of the market to win in. Most SaaS markets are crowded today. There can be room for a vendor focused just on e-commerce, or healthcare, or contact centers, or other large markets. A bit more here: 5 Ways to Enter a Crowded Market.

SaaS 255

SaaS Startup Marketing Market Segmentation 255

Predictable Revenue

SEPTEMBER 19, 2022

Should marketing come before outbound sales? Here are 5 reasons why startups should nail down their marketing foundations before building a sales team. The post Why Start-Ups Should Nail Down Their Marketing Before Building a Sales Team appeared first on Predictable Revenue.

Sales 317

Sales Marketing Startup Revenue 317

The Daily Egg

JULY 22, 2021

We analyzed the wide range of social media marketing courses on the internet and whittled them down to a list of the top five. The best social media marketing course for most students is Social Media Marketing Specialization by Northwestern University.

Social Media 288

Social Media Marketing 288

Tom Tunguz

OCTOBER 9, 2022

Carilu headed corporate marketing for Atlassian from $150m to $450m in revenue & through their massively successful IPO. Needless to say, her vista across many leading SaaS companies marketing practices is exceptional. During the Office Hours, we’ll discuss: the role of marketing in PLG motions.

Marketing 241

Marketing SaaS Revenue Development 241

SaaStr

MAY 13, 2022

There are many ways to track your marketing performance, but if you want to understand how effective it is, one metric reigns supreme: revenue. The most successful marketing strategies achieve short-term and long-term growth by driving revenue year after year. What is revenue marketing? Marketing is not a cost center.

Revenue 231

Revenue Marketing Engineering Scaling 231

SaaStr

NOVEMBER 7, 2022

So when a startup finally is able to raise a few million dollars, they’re ready to do some marketing. But sometimes, even oftentimes, they want to start with an “agency or two” instead of hiring a real VP of Marketing. I’ve never seen a marketing agency actually deliver real leads for customers. These agencies are everywhere.

Marketing 289

Marketing Startup Product Marketing Strategy 289

SaaStr

JANUARY 9, 2023

Well at a practical level, many SaaS companies are doing a Strategic Sales & Marketing Retreat. What’s a Strategic Sales & Marketing Retreat? First, you tell marketing to only focus on initiatives that bring in revenue now, this quarter. And whatever you do, don’t just blindly cut Sales & Marketing.

Sales 293

Sales SaaS Marketing Venture Capital 293

The Daily Egg

JULY 23, 2021

Social media marketing software helps you scale, manage, and monitor your business’s online presence and social media efforts across different platforms. After reviewing dozens of social media marketing software, from management solutions to schedulers, we determined that Hootsuite is the best option for most users.

Social Media 287

Social Media Software Marketing Scaling 287

SaaStr

MAY 23, 2022

There are many ways to slice-and-dice public market data, but the headline one Bessemer called out is the most visceral I’ve seen: Public SaaS and Cloud companies lost $1 Trillion in market cap so far in 2022. Cloud leaders lose $1 Trillion in market cap, at least for now … in the Best of Times for SaaS and Cloud.

Cloud 320

Cloud SaaS Marketing Azure 320