SaaStr

JUNE 15, 2023

Dear SaaStr: Is a Big Market Really Better than a Niche Market? A big market is better than a small / niche market. Small markets are often, though not always, less crowded. If that’s the case, sometimes starting there and then expanding into a larger market segment can work out well. What Should I Expect?

Marketing 229

Marketing Sales Recruiting Sales Hiring SaaS 229

SaaStr

SEPTEMBER 17, 2023

This week we have Sarah Scharf, VP of Marketing of Vanta! #1. Sarah Scharf leads product and brand marketing for Vanta – the company on a mission to secure the internet and protect consumer data. The post My App Stack: Sarah Scharf, VP of Marketing of Vanta appeared first on SaaStr. What’s your core stack of apps today?

Scale 271

Scale Marketing Product Marketing Scaling 271

SaaStr

OCTOBER 1, 2023

Last week we had a great one with Jessica Gilmartin, Chief Marketing Officer of Calendly, check it out here. This week we have Sean Falconer, Head of Marketing of Skyflow! #1. Sean Falconer has over 15 years experience working in research, engineering, product, developer relations, and marketing.

Marketing 244

Marketing Engineering Development Communication 244

SaaStr

NOVEMBER 9, 2023

Dear SaaStr: What are some of the “ultimate sins” in marketing and sales and success in SaaS in the early stages? Marketing: Hiring too junior of a marketing person as your first marketer. Hiring a brand marketing firm. Get rid of this marketer. Outsourced content marketing.

Sales Hiring 259

Sales Hiring Scale Startup Sales 259

The Daily Egg

FEBRUARY 2, 2023

ClickUp is our favorite marketing project management software of the six tools we review below. The post Best Marketing Project Management Software Compared appeared first on The Daily Egg. This platform stands out from other options.

Software Review 313

Software Review Software Management Marketing 313

SaaStr

NOVEMBER 30, 2023

A great product, while necessary, isn’t sufficient to build a market leader and eventually a public company. Companies that win a market are just as good at Go-to-Market as they are at building great products. But to develop a GTM strategy, you must have Product Market Fit. Without it, you don’t have a business.

Scale 152

Scale Sales Hiring Scaling Marketing 152

Tom Tunguz

DECEMBER 31, 2022

Just how big is the current web3 B2B SaaS total addressable market (TAM)? But a nascent mid-market does exist : 41 companies produced between $5-25m. in startup market cap. To contrast with web2, Salesforce counts 150k customers in a market of about 650k who spend $57b annually. This is just the web2 CRM market.

Payment Solutions 294

Payment Solutions B2B Software SaaS Payments 294

Predictable Revenue

NOVEMBER 21, 2023

Ganesh's journey from concept to leading a company in this niche market offers a tale of innovation, perseverance, and strategic growth. The post From Concept to Market Mastery with Ganesh Shankar appeared first on Predictable Revenue.

Marketing 130

Marketing Revenue Innovation Sales 130

SaaStr

AUGUST 5, 2023

Drip-marketing is part of almost every start-up’s toolkit now, but it’s often just become an endless automated set of offers and product reminders. It’s often said only 10% of your prospects are really in market now, and ready to buy today, and that sounds right. Most don’t even do that in their longer-term marketing to prospects.

Outsourcing Services 226

Outsourcing Services Strategy Marketing Content Marketing 226

User Pilot

OCTOBER 16, 2023

Like any form of analytics, product marketing analytics is all about capturing key data and optimizing the customer experience using that data. Unlike marketing analytics which focuses on replicating marketing successes, product analytics focuses on improving the product. What is marketing analytics?

Product Marketing 106

Product Marketing Marketing Data Churn 106

Tom Tunguz

SEPTEMBER 8, 2022

This chart holds the secret to successful hiring of go-to-market teams. It formed the basis for a career at HubSpot predicated on consistent quantitative analysis to scale the go-to-market, which he detailed in the Sales Acceleration Formula in 2015. What is it? Closing ability correlated negatively.

Sales Hiring 321

Sales Hiring Scale Sales Recruiting Marketing 321

SaaStr

APRIL 4, 2022

Demand generation is the focus of targeted marketing programs that drive awareness and interest in a company’s products and or services. The ultimate success of demand generation is defined as the number of marketing qualified leads (MQL) generated, and is measured by impressions, website visits, and clicks. .

Scale 261

Scale Revenue Scaling Marketing 261

The Daily Egg

AUGUST 8, 2022

Affiliate marketing has a definite allure. The post How to Start an Affiliate Marketing Business appeared first on The Daily Egg. It’s a lucrative business that continues to generate income even when you’re off the clock.

Marketing 334

Marketing Business 334

Tom Tunguz

JANUARY 18, 2022

Public market investors are rotating out of high growth technology companies as the Fed’s policies of quantitative easing, asset purchases, and low rates abate. The question on every software founder’s mind today must be, how will this affect the private financing markets? Only the 2016 reduction of 57% surpasses it.

Marketing 361

Marketing Startup Finance Software 361

SaaStr

AUGUST 16, 2023

You probably can’t make it in a large, crowded market if you have “no new innovative product offering.” Crowded large markets are good. But, in a crowded market, you probably have to be 10x better than the current market leaders. The market already has great products. ” But take a pause.

Marketing 214

Marketing Scale Payment Features Enterprise 214

The Daily Egg

JULY 18, 2021

An email marketing course can help you integrate the knowledge you learn into your business to promote growth and stability while helping to build a relationship with your customers. The post Best Email Marketing Courses Compared appeared first on The Daily Egg.

Marketing 312

Marketing Business 312

SaaStr

FEBRUARY 20, 2023

Dear SaaStr: When Is It “Too Early” To Hire Your First Marketer? In a perfect world, you’d learn something about marketing first before you hire someone to take it over. I.e., you’d experiment and at least make some progress in: Content Marketing. Event Marketing. Drip Marketing. Growth Hacking.

Marketing 298

Marketing Growth Hacking Content Marketing Data 298

Tom Tunguz

OCTOBER 17, 2023

On Thursday, November 2nd at 9:30 AM Pacific, Office Hours welcomes Raj Sarkar to talk about Unleashing Outbound Marketing Fury. Raj started his career as a marketing manager at Cisco focused on the SMB market. He then jooined Google to become the lead product marketing manager on Google Cloud Platform (GCP).

GCP(Google Cloud Platform) 139

GCP(Google Cloud Platform) Marketing SMB Cloud 139

The Daily Egg

JULY 16, 2021

In 2021, running a successful online business requires savvy digital marketing skills. The internet is packed with endless digital marketing courses and it takes some digging to discover the best course for your needs. The post Best Digital Marketing Courses Compared appeared first on The Daily Egg.

Marketing 331

Marketing Business 331

The Daily Egg

AUGUST 16, 2022

Effective email marketing is crucial for success in the ecommerce space. The post The Complete Guide to Ecommerce Email Marketing appeared first on The Daily Egg. It’s one of the best ways to communicate with both current.

Marketing 310

Marketing Communication 310

The Daily Egg

JULY 15, 2022

But the software provider also has a built-in email marketing service for Shopify. The post The Complete Guide to Shopify Email Marketing appeared first on The Daily Egg. Shopify is best known for its industry-leading ecommerce platform.

Marketing 314

Marketing Software 314

SaaStr

FEBRUARY 25, 2022

Dear SaaStr: How Many More Junior Marketers Should you Hire Before Hiring a VP of Marketing? In fact, one of the 10 most unforced errors I see founders make is hire someone too junior to get marketing going. Most junior marketers simply have not had the experience of owning a number. It Wasn’t a Week Too Early.

Sales Hiring 313

Sales Hiring Marketing Revenue Sales 313

SaaStr

JULY 15, 2022

For 90% of startups, if you’re struggling right now … sure blame the market. But it’s not that, if your market is huge. Note: I don’t want to hear seed companies complain about ‘the market.’ Because you’ve barely penetrated a huge market. market share from Shopify, Zendesk, Salesforce, etc.

Marketing 324

Marketing SaaS Startup Churn 324

SaaStr

AUGUST 16, 2022

But even there, to truly scale, they went more enterprise and built out a full enterprise sales and marketing function. The next 5 also always work, but you need someone in marketing that’s done them well before to own them: #1. Field marketers that are >good< at it get 40% of their pipe from it. Partner Marketing.

SaaS 289

SaaS Scale Marketing Sales Hiring 289

The Daily Egg

DECEMBER 24, 2020

Marketing is the lifeblood of every business, and every year, it gets more and more digital. Online content creation, social media management, SEO, email marketing…the list goes ever on and on. The post Best Digital Marketing Agencies appeared first on The Daily Egg. They save […]. They save […].

Marketing 317

Marketing Social Media Strategy Business 317

Tom Tunguz

JUNE 20, 2023

I think of marketing teams as hedge funds. Marketing teams develop a portfolio of different strategies to acquire leads. Some days, content marketing works. As these waves form, buyers seek insight & vendors have an opportunity to build trust & develop a brand educating the market. How can I use them?

Marketing 172

Marketing Outsourced Development Machine Learning Artificial Intelligence 172

The Daily Egg

JUNE 10, 2020

Marketing automation software is designed to simplify complex or tedious marketing tasks. In addition to automating marketing processes, the best marketing automation solutions pull information from multiple data sources to deliver data-driven insights for campaign management.

Software Review 351

Software Review Software Marketing Data 351

The Daily Egg

APRIL 14, 2020

Email marketing is one the most cost-effective and impactful marketing tactics in existence. It delivers a higher ROI than any other type of marketing strategy. The post Best Email Marketing Services appeared first on The Daily Egg. But before you can start thinking about subject […].

Marketing 362

Marketing Engagement Strategy 362

Predictable Revenue

DECEMBER 28, 2022

Ted Blosser joins the Predictable Revenue podcast to discuss the difference between go to market and product market fit, and advice for each stage of the GTM journey. The post Go To Market Fit vs. Product Market Fit appeared first on Predictable Revenue.

Product Marketing 147

Product Marketing Marketing Revenue Sales 147

Tom Tunguz

MAY 2, 2022

A founder recently told me he would have built his company differently in another fundraising market. In 2008, tightfistedness dominated the market. The 11 year bull market transformed that dynamic. It depends on the depth of the potential recession and the impact to the capital markets.

Product Marketing 312

Product Marketing Sales Hiring Marketing Software Development 312