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My App Stack: Krithika Muthukumar, VP Marketing at OpenAI

SaaStr

Last week we had a great one with Nivas Ravichandran, Head of Marketing at Spendflo, check it out here. This week we have Krithika Muthukumar, VP Marketing at OpenAI! #1. ChatGPT — the marketing analyst I’ve never had! Krithika Muthukumar leads marketing at OpenAI. What’s your core stack of apps today?

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My App Stack: Jessica Gilmartin, Chief Marketing Officer of Calendly

SaaStr

Last week we had a great one with Sarah Scharf, VP of Marketing of Vanta, check it out here. This week we have Jessica Gilmartin, Chief Marketing Officer of Calendly! #1. Jessica brings nearly 20 years of marketing and leadership experience to Calendly. What’s your core stack of apps today?

Marketing 278
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HubSpot Marketing vs. Klaviyo: Two Titans, Two Paths

SaaStr

But HubSpot is a platform today, from Marketing to Sales to Service to CMS — a true Customer Platform: Its first product is the most mature — its Marketing Hub is growing 20%, vs CRM at 30% and Service at 40%. It’s now adding more new bookings than HubSpot Marketing Hub. of the $2B total ARR for HubSpot.

Marketing 243
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My App Stack: Samyutha Reddy, Head of Enterprise Marketing at Jasper.ai

SaaStr

This week we have Samyutha Reddy, Head of Enterprise Marketing at Jasper.ai! #1. Samyutha Reddy, Head of Enterprise Marketing at Jasper , leads a team dedicated to showcasing the power of generative AI in revolutionizing content creation and supercharging marketing teams. What’s your core stack of apps today?

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The Forrester Wave™: AI/ML Platforms: Vendor Strategy, Market Presence, and Capabilities Overview

While it doesn’t represent the entire vendor landscape, the report is an assessment of the top vendors in the market. The Forrester Wave™ evaluates Leaders, Strong Performers, Contenders, and Challengers.

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My App Stack: Nivas Ravichandran, Head of Marketing at Spendflo

SaaStr

This week we have Nivas Ravichandran, Head of Marketing at Spendflo! #1. Nivas Ravichandran heads marketing for Spendflo – Save up to 30% on your SaaS stack. Nivas brings 7+ years of SaaS marketing experience and has led multiple growth and product marketing initiatives at Freshworks. I’m using Hubspot.

Marketing 254
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SaaS Couples Counseling for Sales & Marketing with Greenhouse’s CMO and VP Enterprise

SaaStr

Theoretically, the relationship between sales and marketing should be easy –– after all, these teams are responsible for pulling in more business and increasing revenue. But the thing that we really need to ensure is that our sales and marketing teams are aligned on the core metrics.”

SaaS 275
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Addressing Top Enterprise Challenges in Generative AI with DataRobot

Enterprise interest in the technology is high, and the market is expected to gain momentum as organizations move from prototypes to actual project deployments. Ultimately, the market will demand an extensive ecosystem, and tools will need to streamline data and model utilization and management across multiple environments.

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7 Questions Every App Team Should Ask

In its 2020 Embedded BI Market Study, Dresner Advisory Services continues to identify the importance of embedded analytics in technologies and initiatives strategic to business intelligence. Which sophisticated analytics capabilities can give your application a competitive edge?

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4 Approaches to Data Analytics

Choosing the best solution for your dashboards and reports starts with understanding the types of analytics solutions on the market. How do you differentiate one solution from the next? You’ll learn: The evolution of business intelligence. 4 common approaches to analytics for your application. The pros and cons for each option.

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Marketing Ops: The New Revenue Hero

As data continues to play a starring role in today’s B2B organizations, both marketing and sales operations professionals are poised to solidify their place as critical revenue drivers.

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The Ultimate Marketing Efficiency Checklist

When times are tough and marketers are asked to do more with the same (or less), we have to make tough choices. Here are 7 creative ways marketers can work smarter (not harder) - with the resources you already have! However, you might be able to squeeze more value from the tools and processes you’re already using.

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Best Practices for Marketing Database Cleanse

Finding a vendor to cleanse and optimize your marketing database can be difficult if you don’t know what to look for. ZoomInfo has produced this eBook to help marketing leaders understand best practices around cost and value when it comes to choosing a B2B contact data provider. This buyer’s guide will cover: Buying Considerations.

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ABCs of Data Normalization for B2B Marketers

It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. Well, marketers rely on this grouping to reach their goals.

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Marketing-Led COVID-19 Growth Strategies: 2022 and Beyond

Businesses are tasked with beating pre-pandemic numbers, making marketing more essential than ever before. In this eBook, you’ll discover what it takes to develop and drive a successful marketing-led growth strategy. In this eBook, you’ll discover what it takes to develop and drive a successful marketing-led growth strategy.