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Don’t Hide in Zero Cost Marketing

SaaStr

So as growth decelerated rapidly for many in SaaS in 2022-2023, one of the first things cut was marketing. Cut marketing, you’re often cutting future growth. If you cut your marketing budget too far, and now pipeline looks, well … light … that’s on you. And second, why is PLG a marketing strategy?

Marketing 247
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Focus Your Marketing Efforts on What Your VPM is Good At

SaaStr

I’ve re-learned something about marketing every year working on the SaaStr Annual for 10+ years. Well, the learning is to focus your marketing efforts primarily on what your VP of Marketing is good at. Most marketers we’ve talked to don’t really believe in the ROI. Their VP of Marketing.

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Dear SaaStr: Does It Make Sense For Your First Marketing Hire Be a Product Marketer?

SaaStr

Dear SaaStr: Does It Make Sense For Your First Marketing Hire Be a Product Marketer? Generally, the CEO or another founder will hack being both the head of product, and head of product marketing, at least until $1m-$2m in ARR, often longer. More here: I Hired My VP of Marketing at $20k MRR. Strong Disagree.

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The Power of Market Validation and Strategic Experimentation

Predictable Revenue

Explore aspects of market validation, the importance of founder-led selling, and how strategic experimentation can drive growth. The post The Power of Market Validation and Strategic Experimentation appeared first on Predictable Revenue.

Marketing 130
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Developing an Effective Go-To-Market Strategy for Integrated Payments

Unlock the secrets of successful integrated payments with this comprehensive guide to creating a go-to-market strategy! Leveraging the industry experience of your payment processing partners can help you create marketing assets, align incentives, and more. Don't miss out on this valuable resource.

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The State of Startup Marketing in 2024 with CMOs of HubSpot and Zapier

SaaStr

Marketing hackers, sales hackers, product hackers. " @searchbrat @zapier @kippbodnar @HubSpot @jasonlk pic.twitter.com/dUudpe9s2Q — SaaStr (@saastr) April 16, 2024 HubSpot and Zapier’s CMO had us on their “Marketing Against the Grain” pod / videocast. ." "We all need more hackers on our team.

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We’re All Expecting Too Much From Marketing These Days

SaaStr

And the playbook has mostly been as follows for those with tougher times: Cut the burn Freeze hiring If growth is really slow, look at layoffs if necessary and Cut marketing to almost zero To some extent, this makes sense. Marketing is a variable cost with generally medium-term benefits in SaaS and B2B. So marketing gets cut.

Marketing 211
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The Power of Co-Branding and White Labeling in Integrated Payment Solutions

It's an informative and strategic guide for those looking to make informed decisions in a competitive market. This article explores the subtle yet impactful differences between third-party, co-branded, and white-labeled payment integrations, offering critical insights for software companies.

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Marketing Ops: The New Revenue Hero

As data continues to play a starring role in today’s B2B organizations, both marketing and sales operations professionals are poised to solidify their place as critical revenue drivers.

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The Ultimate Marketing Efficiency Checklist

When times are tough and marketers are asked to do more with the same (or less), we have to make tough choices. Here are 7 creative ways marketers can work smarter (not harder) - with the resources you already have! However, you might be able to squeeze more value from the tools and processes you’re already using.

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Best Practices for Marketing Database Cleanse

Finding a vendor to cleanse and optimize your marketing database can be difficult if you don’t know what to look for. ZoomInfo has produced this eBook to help marketing leaders understand best practices around cost and value when it comes to choosing a B2B contact data provider. This buyer’s guide will cover: Buying Considerations.

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ABCs of Data Normalization for B2B Marketers

It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. Well, marketers rely on this grouping to reach their goals.

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How Investors & Strategic Buyers Evaluate Integrated Payment Strategies

Payments are more than a feature — they’re a key to long-term success and market differentiation. Explore how integrated payment strategies impact investor and buyer evaluations. They help SaaS companies offer seamless user experiences and efficient operations.

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How Intent Data Helps Marketers Convert A-List Accounts

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way.

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Marketing-Led Post-COVID-19 Growth Strategies

Any return to normalcy may seem far-off, but sales and marketing are on the front lines of restarting the economy. However, there’s no team better suited to lead that charge than the marketing department. Strategically aligning your systems and teams. Getting consensus on how to define “qualified leads”.