Every Marketing Initiative, Every Channel … Plateaus. Plan for It.


Once you do, one thing I’ve learned, both as a founder, an investor, and now again at SaaStr: every marketing initiative, and every channel, plateaus. The post Every Marketing Initiative, Every Channel … Plateaus. Blog Posts Growth Marketing Metrics

Marketing Goals Examples for B2B SaaS Marketing Teams


Nowadays, successful marketing teams try to keep their position as the most effective ones in the marketplace by providing clients with epic experiences and remarkable results. At the core of any well-organized marketing team lies the mission of creating innovative and effective marketing and sales systems for customers leading to predictable and scalable growth. SaaS Marketing Strategy

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A Peek Into Demandbase’s Data-Driven Field Marketing Approach


Sure, this captures the attention of bookworms and library dwellers but knowledge is also king in B2B marketing. As a marketer with an account-based approach, it is important to keep the focus on generating net new pipeline from a given target account list.

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Playing Nice: Easing the Tension between Sales and Marketing Teams


One of the key elements of any successful relationship is communication — and that happens to be a huge factor in successful sales and marketing interactions, too. Sales and marketing usually want to be friends. Use Sales and Marketing Tools to Reach Your Goals for Higher Revenue.

Build Delightful Products with Customer Validation

Speaker: John Little, Head of Product Marketing, Centercode

How to Marie Kondo Your Marketing Attribution Model


The same approach can be used to audit your sales and marketing alignment when it comes to building an attribution model that works for both parties. When revenue leaders think about attribution, they often associate the word with “sales versus marketing.”

Converting B2B Leads: How to Build a Multi-Touch Attribution Marketing Campaign

The Daily Egg

This means that when we’re analyzing traffic data, heatmaps, and in-app surveys, we approach these insights with the understanding that most visitors are there […] The post Converting B2B Leads: How to Build a Multi-Touch Attribution Marketing Campaign appeared first on The Daily Egg.

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8 Sustainable Practices to Better Your Mobile App Marketing Strategies


Without a doubt, these mobile app marketing strategies are very well-documented. That's because every marketing strategy is tailored specifically for the company that originally created it. SaaS Marketing Strategy

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Marketing Automation Vendors Are Not Delivering On Marketers’ Needs For Reporting And Analytics. Here’s Why.


Marketers look to their marketing automation platforms (MAPs) not only to execute many of their demand generation activities, but also to understand the effectiveness of their marketing programs. However marketers are largely dissatisfied with the reporting their MAPs offer.

Why CMOs Aren’t Turning to Marketing Analytics Vendors for Marketing Analytics


This scenario is beginning to play out in marketing. The big players — native reporting in marketing automation and cloud-based sales- and business intelligence (BI) vendors — have caused the ground beneath specialty marketing analytics vendors to shake.

The Marketing Arbitrage Opportunity

Sales Enablement, SaaS and Growth

Without doubt, one of the most exciting parts of being a marketer today is the perpetual challenge of finding new channels and tactics to leverage. There’s a whole host of marketing arbitrage opportunities out there - if you know where to look and spend your time. Marketing

What Is (and Isn’t) Product Management?

Speaker: Steve Johnson, VP of Products, Pragmatic Institute

From Product Market Fit to Scale – Perspectives from Founder & Investor (Video + Transcript)


Join Rene Yang Stewart, Co-Head and Principal, Vista Equity Partners, and Monica Enand, Founder and CEO, Zapproved, as they discuss growing a company from product market fit to scale. We were really focused on sales, and product, and marketing and not that kind of underlying infrastructure.

7 Biggest Trends in Content Marketing You Shouldn’t Ignore in 2019


In digital marketing, content dominates and acts as the main selling point. But content marketing requires proper planning, after which it will be able to provide the desired results. Content is king in the digital world as we can't do without it. Other

What Works for Content Marketing in 2019 (and Beyond)?

Chart Mogul

Content marketing is becoming harder. We asked Sujan Patel to walk us through the content marketing trends that will help you succeed in the rest of 2019. Sujan is a partner at Ramp Ventures and has over 14 years of marketing experience. Allowing content marketing to mature.

How to combine marketing and outbound skills to drive leads

Predictable Revenue

On this edition of the Predictable Revenue Podcast, co-host Collin Stewart welcomes Nishank Khanna, Co-Founder and CEO of Demand Roll, a full service marketing agency. The post How to combine marketing and outbound skills to drive leads appeared first on Predictable Revenue. B2B Blog Lead Generation Sales & Marketing Alignment Sales Process

Online Marketing Steps You Can Take to Make Your Small Business Stand Out

The Daily Egg

Content, brand stories, and social media have been dominating marketing conversations for years now. It makes a small […] The post Online Marketing Steps You Can Take to Make Your Small Business Stand Out appeared first on The Daily Egg.

Leverage Your Organization for Best Product Decisions

Speaker: Rene Kolga, Senior Director of Product and Marketing, Nyotron

CRO Hero: Robb Fahrion, Flying V Digital Marketing Agency

The Daily Egg

Ready for a sobering fact?

The Relationship Between Marketing & Human Resources


In this competitive market, companies need to find new ways to attract the right customers and talent. This article will show the role of marketing in Human Resources today and how hiring managers can utilize these promotional techniques to attract the best fit team members. .

5 SaaS Marketing Myths

Practical Advice on SaaS marketing

But even so, a few persistent myths on how to market SaaS solutions still linger. Moreover, in many markets, most of of your competitors are also marketing SaaS solutions. You get paid in the future for the sales and marketing expenses you make today.

Why Are Marketing Automation Vendors Failing to Meet Their Customers’ Most Intense Need: Advanced Reporting?


Marketing automation vendors are being cornered by a monster of their own creation. No doubt the marketing industry owes a debt of gratitude to the marketing automation industry. But marketers told us that “actionable analytics/reporting” is the most important feature in a MAP.

Nine Companies Share 30+ Best Practices for Creating Embedded Analytics Products

What do marketers look for in a marketing automation platform?


There is this persistent myth that marketing automation platforms are there just to make your life easier. But from the perspective of a sales perspective at an actual marketing automation vendor, the people that come to us with an 80-line spreadsheet with requirements often don’t get it.

The Never-Ending Journey: In Search of Product-Market-Fit

For Entrepreneurs with David Skok

Intro Many potentially great companies fail each year because, while they have an incredible product, they don’t figure out how to get it to market fast enough. Figuring out how to reach customers and break through to Product-Market-Fit remains one of the hardest parts of building a successful startup. Startup Help PMF product market fit SaaS sales Sales and Marketing

Incredo Soars to the Top of Clutch’s Ranking of Content Marketing Agencies 2019


Simply having a website or a digital marketing strategy will no longer cut it. Online competition between firms is on the rise and your marketing efforts should reflect that. SaaS Development SaaS Marketing Strategy

What do marketers look for in a marketing automation platform?


There is this persistent myth that marketing automation platforms are there just to make your life easier. But from the perspective of a sales perspective at an actual marketing automation vendor, the people that come to us with an 80-line spreadsheet with requirements often don’t get it. But marketers vastly overestimate what functionality they will actually need to make their marketing automation investment worth it. Oftentimes? Many of the wrong things.

Embedded BI and Analytics: Best Practices to Monetize Your Data

Speaker: Azmat Tanauli, Senior Director of Product Strategy at Birst

What are the distinctions between Email Marketing and Marketing Automation?


“Email marketing” is a term that’s often used to describe marketing tactics that involve one-to-many messaging. Marketing automation” is a term of confused with “inbound marketing”, which is a strategy far more focused on 1:1 conversations.

“Top lessons learned from our best and worst marketing experiments” Lucidchart Co-Founder and CEO Karl Sun (Video + Transcript)


Lucidchart has been recognized as one of the most mature Product Lead Growth business models in the market, driving over 700,000 registrations per month, combined with a hyper-efficient B2B business model.

As markets mature, marketing gets tougher

Practical Advice on SaaS marketing

You’d think that as markets became more mature and people already understood what your solution does, it would be easier to promote and sell. But while you don't need to do the basic educational work, marketers face a different challenge. As markets mature, the buyers change.

Finding SaaS Product-Market Fit

Chaotic Flow

Finding product-market fit is a central, early stage challenge of every startup. In other words, SaaS customers want product-market fit as much as the SaaS vendor. There have been many great books and articles written on the topic of product-market fit.

[CRO Report] High Anxiety vs High ROI: 1350 Website Experts Weigh In On Marketing’s Biggest Missed Opportunity

The Daily Egg

What we (Crazy Egg and Nonfiction Research together) uncovered in this study is that marketers are secretly skipping over a simple practice that — in 15 minutes a week — could answer a lot of the challenges that keep them up at night. Conversion Conversion optimisation cro Marketing

What are the skills of a marketing automation expert?


As someone who worked as a freelance marketing automation expert for 6 years, let me give you my perspective on this question. The trick to getting marketing automation right is not just understanding the software: it’s also understanding marketing and content strategy.

Slack’s Ceci Stallsmith on marketing your product platform

Inside Intercom

And as the Group Product Marketing Manager for Platform here at Intercom, I’ve loved seeing all the creative apps our partners have built. So we’re delighted to host Slack’s Director of Platform Marketing, Ceci Stallsmith, on the show. I joined to run platform marketing.

Want 98% Open Rates? Launch An SMS Marketing Program For Your Online Store

The Daily Egg

SMS marketing is gaining more and more traction as a way to communicate important updates to customers about their orders, keep shoppers engaged, and move them through the sales funnel. Text marketing creates a branded ecosystem […] The post Want 98% Open Rates?

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What marketing automation tools work best for higher education?


Oftentimes these communications must be geared towards student classes, attributes, grades, etc, all data that can be captured in fields and stored in a marketing automation platform. The post What marketing automation tools work best for higher education?

When Marketing Automation Doesn’t Work

Practical Advice on SaaS marketing

I’m a fan of marketing automation. And for companies that send out emails and track responses from thousands of prospective customers, solutions that automate those and other marketing functions are indispensable. Content is the fuel that makes the marketing machine run.

SaaS Marketing | Accelerating Customer Acquisition

Chaotic Flow

SaaS marketing professionals know that customer acquisition is the name of the game. Your SaaS marketing strategy must aim to acquire more customers, faster. The SaaS Marketing Mandate: Remove Buyer Roadblocks. SaaS Marketing Strategy #1 | Increase Awareness.

Top 7 Biggest Content Marketing Mistakes


But businesses sometimes find that content marketing is just as challenging as marketing the product that the content is designed to sell. Simply devising a content marketing strategy isn't sufficient to get your brand off the ground.

Product Market Fit: Finding Your Product’s Place in the Market


Ari Wells is the VP of Product Marketing at cloud service mogul Akamai. You hear about product market fit a lot these days, and with good reason. There are so many great ideas out there, the hard part is going to be how you find your market. What is Product Market Fit?

Why opinions aren’t optional in content marketing

Inside Intercom

There’s a stat that should strike fear in the heart of every marketer, but particularly those involved in publishing content. For content marketers, that’s a staggering amount of digital noise that you’re struggling to break through to be heard. Download Intercom on Marketing.

The ultimate marketing technology stack for 2019

Inside Intercom

Known as the Martech 5000 — nicknamed after the 5,000 companies that were competing in the global marketing technology space in 2017, it’s said to be the most frequently shared slide of all time. – lie beyond the realms of this article but one thing is clear: this market is HUGE.