2021

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Growth Hacking: The 12 Best Techniques to Boost Conversions

The Daily Egg

Neil Patel co-founded Crazy Egg in 2005. 300,000 websites use Crazy Egg to understand what’s working on their website (with features like. The post Growth Hacking: The 12 Best Techniques to Boost Conversions appeared first on The Daily Egg.

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The Inflationary Forces in Startupland

Tom Tunguz

Over the last ten years, the 75th percentile post-money valuation of a cloud software or infrastructure company has grown 11% annually. In 2021, the post-money valuation has spiked 60% from $48.1m to $77.0m. While not as hyperbolic an inflation rate as copper or lumber, the price trajectory of early stage cloud startups does result from a similar supply demand/imbalance.

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Yes, You Need to Fundraise 52 Weeks a Year. The 1-and-30 Rule.

SaaStr

“I don’t want to meet [That VC]. I don’t need money now and it’s distracting.” — most founders, post Seed round. …… There’s a superpower some founders have. When they are ready to raise the next round, be in Seed-2, Series A, B, C or whatever … they just send out a few emails, and in a week or so, have a few offers and even term sheets.

Metrics 363
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People leave managers, not companies – 4 ways to better support your team

Intercom, Inc.

Across the US, people are quitting their jobs in record numbers. . This year, it’s estimated that approximately one in four people have quit their jobs , and those positions are remaining open for much longer than expected. Countless theories have tried to explain the “Great Resignation” we’re experiencing, but none have managed to pinpoint an exact cause.

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The Best Product Strategy Is a Customer-Facing Portfolio Strategy

Speaker: John Mansour - President, Product Management University

You know that sinking feeling. You’ve come up with a winning product strategy, everyone’s on board and energized, and you’re halfway down the path to execution only to have it submarined by something someone convinced your leadership was more strategic! It’s a scenario that’s all too familiar and it exemplifies one of the biggest struggles with individual product strategies.

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How Omnichannel Marketing Can Improve Your Customer Experience (CX)

SaaS Brief Submitted Articles

Omnichannel is bringing big improvement opportunities to customer experience (CX), and together the new duo has great potential to drum up some business.

Marketing 244

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A Marketer’s Guide to the Metaverse

Neil Patel

Technology is ever-changing and, because of that, so is marketing. The evolution of the metaverse is just one recent development in the world of technology, but one that will have a huge impact on the human experience as we know it. While digital marketing has seen many advances over the last few decades, the metaverse is one that has stumped many companies and marketers.

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The Future of Work is Not Corporate — It’s DAOs and Crypto Networks

Andreessen Horowitz

In the future, it’s likely that the average person will not work for a company. Instead, people will earn income in non-traditional ways by taking actions such as playing games, learning new skills, creating art, or curating content. This kind of shift in how we work is not unusual or unexpected — the idea that. Read More. The post The Future of Work is Not Corporate — It’s DAOs and Crypto Networks appeared first on Future.

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Copy or Design: What’s More Important to Your Landing Page Success?

Unbounce

If you’re a time-strapped marketer, you probably often ask yourself: “Should I spend more time perfecting the written copy or tweaking the visual design of my landing page?” Designing a landing page can be daunting. If it’s not your area of expertise, making your landing page look the part becomes time-consuming and frustrating—even expensive, particularly if you need a designer to do the heavy lifting for you.

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5 Reasons Why Real Estate Agents Need a CRM

Nimble - Sales

CRM stands for “Customer Relationship Management” We like to emphasize the word Relationship as the abbreviation seems to make people run for their life. Think of CRM as a tool that stores information about your leads, clients, and other valuable real estate contacts. CRM can also be used to help you keep track of all […]. The post 5 Reasons Why Real Estate Agents Need a CRM appeared first on Nimble Blog.

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How Intent Data Helps Marketers Convert A-List Accounts

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.

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How to choose the best desktop-as-a-service solution

IT World

Thanks to the pandemic, working from home no longer languishes as a rare option for a few workers. It’s mainstream business practice. Just ask Google, Facebook, Netflix, or the U.S. government: They’re all either delaying office reopenings or shifting to remote or hybrid work. With this work transformation, the desktop is also changing. Decades ago, we used dumb terminals attached to mainframes for corporate work.

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5 Key Principles Of Good Website Usability

The Daily Egg

It’s true, easy usability has become mandatory for a site to be considered well designed. Over the past few years, we have gotten used to certain standards in web design. In order to make a lasting impression on your visitors, you need to build experiences that go beyond those of a plain, usable website. This […]. The post 5 Key Principles Of Good Website Usability appeared first on The Daily Egg.

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The Feedback Loops in Data that Will Change SaaS Architecture

Tom Tunguz

About a year ago, I wrote a post on the hub and spoke data model. The idea is that in the future SaaS applications would be built on a single database, instead of each SaaS application writing to its own proprietary database. I was wrong about the catalyst for this hub-and-spoke model. I thought it would be cloud-prem and customers driving SaaS products to use a single database.

SaaS 363
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Dear SaaStr: How Long Should a CEO Continue Being the Head of Product?

SaaStr

Q: Dear SaaStr: How Long Should a CEO Continue Being the Head of Product? Roughly for me, for as long as it’s about a 10-hour a week job. Or often, maybe only up to $3m-$5m in ARR or so. In SaaS at least, founders make two mistakes again and again: First, try to hire a full-time “head of product” once the product gets complex. Once your product has 50–100 workflows, dozens of use cases, 100s or 1000s of customers, etc. … it’s just too much to hack and juggle informally.

SaaS 361
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Why Software Companies Should Adopt the Mindset of a Payments Company

In today's tech-driven world, software companies are poised at a pivotal crossroads. This article delves into the transformative power of adopting a payments-centric mindset. Beyond mere transactional mechanisms, integrated payments offer a plethora of strategic benefits and user experience enhancements. Dive into the dynamics of how this integration can amplify a software company's value proposition, making them not just observers but active propellers of digital commerce.

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8 Key Findings from the First Annual FinOps Tech Stack Efficiency Survey Results

Sage Intacct

Companies are continually striving to improve their performance and it is important to know how you stack up to your peers. As FinOps takes a bigger role in charting the growth of a SaaS company, what are the benchmarks for what to do, and when? Sage Intacct, The SaaS CFO, and RevOps Squared conducted research throughout Summer 2021 to benchmark how recurring revenue companies managed the financial reporting process.

SaaS 145
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Authentication Encounter: OIDC vs OAuth2

Frontegg

Picking the right authentication protocol for your application or platform has become extremely important today, with OpenID Connect (OIDC) and Open Authorization 2 (OAuth2) on most shortlists. But which one is better for your offering, if at all? Without further ado, let’s learn about the two methods and compare them. What Is OpenID Connect (OIDC)?

Mobile 144
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8 Companies with the Best SaaS Onboarding Experiences

User Pilot

UX or CS teams who are trying to improve their SaaS user onboarding experience often ask us: Which software companies have the best user onboarding experiences? Who can we turn to for some inspiration? The answer isn’t always so straightforward. When it comes to onboarding a new user, the experience must be obsessively aligned with providing that first moment of value. .

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The Ultimate Guide to Bing SEO

Neil Patel

When we talk about SEO, Google comes to mind for most search engine marketers. It makes sense. If you can please the search giant, other search engines will follow along and send traffic to your website. Right? Most marketers don’t consider Bing (the second most used search engine) a lucrative channel, but it can be if you’ve optimized your site for Bing SEO. .

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The Essential Guide to Analytic Applications

Embedding dashboards, reports and analytics in your application presents unique opportunities and poses unique challenges. We interviewed 16 experts across business intelligence, UI/UX, security and more to find out what it takes to build an application with analytics at its core. No matter where you are in your analytics journey, you will learn about emerging trends and gather best practices from product experts.

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DAOs, A Canon

Andreessen Horowitz

What is (and isn’t) a DAO? Why do DAOs matter? How do DAOs fit into web3, crypto, the creator economy, future of work, and many other areas? Inspired by our NFT Canon earlier this year (and original Crypto Canon), we’ve culled the below list of resources for those seeking to understand, build, and otherwise get. Read More. The post DAOs, A Canon appeared first on Future.

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5 Ways to Use Scarcity on Your Landing Page to Boost Your Sales

Unbounce

Remember when rap group Wu-Tang Clan sold that single copy of their album for a whopping $2 million ? Now, imagine people flocking for your product like it’s the new Wu-Tang jam. Well, you don’t have to imagine it. You can turn it into reality by using scarcity, the same principle that spurred the excitement around the album: only so many items are available (and maybe only for only a limited time).

Sales 145
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Why Marketers Love Using Nimble

Nimble - Sales

In the world today, with the technology and access that we have through the internet, there is a wealth of information available to marketers. Depending on the size of your company or marketing team, the sheer size of the potential data can be staggering. This is where Nimble CRM comes in handy. A CRM can consolidate […]. The post Why Marketers Love Using Nimble appeared first on Nimble Blog.

Marketing 145
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Great R packages for data import, wrangling, and visualization

IT World

The table below shows my favorite go-to R packages for data import, wrangling, visualization and analysis -- plus a few miscellaneous tasks tossed in. The package names in the table are clickable if you want more information. To find out more about a package once you've installed it, type help(package = "packagename") in your R console (of course substituting the actual package name ).

Data 145
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2 Retail Sectors That Are Completely Changing the Game: FMCG & Q-Commerce

Speaker: Joe Heather, Deliverect GM (UK&I)

Fast-Moving Consumer Goods (FMCG) and Quick Commerce (Q-commerce) are two vibrant sectors that have undergone significant transformations with the advancements in digital technology. With growing internet penetration and the proliferation of smartphones, consumers' purchasing habits have unsurprisingly evolved. They now demand quick, convenient, and seamless shopping experiences, which both FMCG and Q-commerce sectors strive to provide.

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What is the Customer Journey and Why Do You Need to Create One?

The Daily Egg

Do you know what a customer journey is and why you need one? A customer journey is a story about understanding your users, how they behave while they visit your website, and what you can do to improve their trip, so they keep coming back. Nowadays all we seem to hear in B2B and B2C […]. The post What is the Customer Journey and Why Do You Need to Create One?

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Happy Birthday, HubSpot! 15 Lessons Over 15 Years

OnStartups

15 years ago today, on June 9, 2006, HubSpot was “officially” started. I say “officially”, because unofficially, I had been noodling on the idea of HubSpot for a couple of years with my co-founder, Brian Halligan while we were both classmates in grad school. I picked the June 9th date, because that’s the official date that I graduated and was no longer a student.

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The 48 Types of VP Sales. Make Deadly Sure You Hire the Right One.

SaaStr

Ah the VP of Sales. The toughest hire. Such a high failure rate. I want to help. So this is the third in our series. The first post is What a Great VP of Sales Actually Does. So you expect the right things, and hire your rockstar at the right time to do the right things. The second post is a script for you to use (and modify as you see fit) – 10 Great Questions to Ask a VP Sales Candidate.

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Kellblog Predictions for 2022

Kellblog

Well it’s time for my annual predictions post, a series now in its eighth year. Before diving in, let me remind readers that I do these predictions in the spirit of fun, they are not business or investment advice, and that all of my usual disclaimers and terms apply. I’m starting to believe that the value of this series is more about the chosen topics than the predictions themselves because my formula for creating these posts is to select interesting topics that I want to ponder, r

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Value-Driven AI: Applying Lessons Learned from Predictive AI to Generative

Speaker: Data Robot

Enterprise AI maturity has evolved dramatically over the past 5 years. Most enterprises have now experienced their first successes with predictive AI, but the pace and scale of impact have too often been underwhelming. Now generative AI has emerged and captivated the minds and imaginations of leaders and innovators everywhere. Join our DataRobot experts to reflect on lessons learned from helping hundreds of enterprises grow their AI maturity over the past 5 years.

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Implementing Microservices in NodeJS

Frontegg

What is a microservice? A microservice is an application architecture that takes every application function and puts it in its own service, isolated from the others. These services are loosely coupled and independently deployable. This architecture emerged as a solution to the old monolithic approach to web application development. In monolithic software, everything is built as one unit.

Scale 145
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Casey’s Guide to Finding Product/Market Fit

Casey Accidental

As a product leader with a background in growth, it’s surprising how much what I actually end up working on is product/market fit. Product people should only be focused on growth i.e. connecting people to the value of a product once they’ve confirmed the product is delivering value. So it’s important to have a strong understanding of what product/market fit looks like before investing in growth.

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How to Optimize Your Anchor Text Strategy For SEO

Neil Patel

The early days of SEO were like the Wild, Wild West. Blackhat SEO experts were doing everything imaginable to rank their sites on Google. That included keyword stuffing and creating spammy backlinks on a regular basis. Admittedly, for a time, it totally worked. These days, Google’s SERP Algorithm has really cracked down on content quality – and those older SEO hacks have long crumbled to dust.

Strategy 145