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What Really Happened to SaaS in the ’08-’09 Recession

SaaStr

in May 2009 … but then returned to normal 2% by 2010: #4. You can also see highly elevated gross churn in 2009 here — the Mar-June on the left side of the X-axis. But even by July 2009, it had returned to normal once we worked through a cycle of churn. SMBs just plain went out of business in ’08-’09.

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5 Very Good Days, and 5 Pretty Bad Days, as a SaaS CEO

SaaStr

A Good Day: Dec 31, 2009; Dec 31, 2010; Dec 31, 2011; Dec 31, 2012. A Bad Day: The Day My Mentee Quit on Me to Go Off and Do Better in 2009. Beyond that, bringing someone super talented into the company that brings a positive attitude and a whole team with him — just epic. And again, Dec 31, 2018 and Dec 31, 2019. And again in 2018.

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Outbound Always Works. If You Do It Right. And You Put In The Time.

SaaStr

The old sales playbooks of 2009 and even 2019 may not work as well in 2021. Given that, realize if your outbound sales team isn’t performing at all, maybe it’s not your app, or the competition, or the market, or that there are too many vendors in the space. It’s their approach.

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Bezos' Shareholder Letter in 2000

Tom Tunguz

All this took patience: Amazon’s share price exceeded the dot-com high Oct 23, 2009, a decade later. A remarkable accomplishment in the most unforgiving capital markets environment the company had seen. Ten years after that, the company’s value had compounded 20x.

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7 Things as CEO You Can Do Now to Help The Team

SaaStr

2020 is not the same as 2009. At least, those of us who were CEOs in 2009 sort of know what to do at an operating level. Folks in SaaS that were CEOs and execs in ’08-’09 have seen some of this before. We will do a webinar ourselves on this next week. But it might end up being pretty similar in SaaS. We’ll see.

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Are Software Companies Good Businesses?

Tom Tunguz

For a period from December 9, 2009, to approximately March of 2016, technology companies produced nearly 5% free cash flow yields on average. That’s my mental model for it, anyway. Software companies top the charts at 3% over the last 20 years, according to data from New Constructs , a financial research firm.

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Do SaaS Startups Still Require Less Capital than 10 Years Ago?

Tom Tunguz

Startups going public from 2006-2009 showed a median ROIC of 0.42. The chart above updates that analysis. As a reminder, the bars represent the ROIC for 4 year buckets starting in the year marked on the x-axis. One venture dollar bought forty-two cents at IPO. In 2010, one venture dollar bought $1.24 of revenue at IPO.

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