What Really Happened to SaaS in the ’08-’09 Recession
SaaStr
JUNE 2, 2022
in May 2009 … but then returned to normal 2% by 2010: #4. You can also see highly elevated gross churn in 2009 here — the Mar-June on the left side of the X-axis. But even by July 2009, it had returned to normal once we worked through a cycle of churn. SMBs just plain went out of business in ’08-’09.
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