OpenView Labs

NOVEMBER 9, 2023

So, you want to use paid advertisements for your early-stage B2B startup to drive user sign-ups or contact sales. In this guide we’ll focus on the nuances of initiating paid advertising for early-stage B2B startups. A common misconception is that developers hate ads and advertising to them doesn’t work.

Advertising 52

Advertising Scale Software Review Benchmarks 52

User Pilot

AUGUST 30, 2024

Enter: product-focused advertising. TL;DR Product-focused advertising is a marketing strategy that aims to generate interest in a specific product by highlighting its key features and benefits. Types of product-focused advertising every product marketing manager should consider: Product-led growth. Let’s find out more!

Advertising 105

Advertising Social Media Underperforming Technical Team Scale 105

User Pilot

AUGUST 30, 2024

In this article, we’ll explore 7 product advertising examples to inspire you—from video ads and social media marketing to events and blogging. TL;DR Product and digital advertising come in different packages. Here are seven of the best advertising campaign examples in SaaS: 1. Buffer value-based advertising.

Advertising 105

Advertising Software Review Social Media SaaS 105

The Daily Egg

OCTOBER 4, 2022

Google Ads and Facebook Ads are the two OG online advertising platforms. But who wins in the battle of the tech giants? The post Google Ads vs. Facebook Ads appeared first on The Daily Egg.

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Advertising 340

The Daily Egg

FEBRUARY 18, 2021

With skills such as leadership, communication, subject matter expertise, and negotiation populating most job advertisements, sharpening your project management skills is a top […]. While you can exaggerate your skill set, it’s hard to fake your way through a successful project. appeared first on The Daily Egg.

Management 340

Management Advertising Leadership Communication 340

The Daily Egg

SEPTEMBER 11, 2022

SEO services can help you optimize your website’s reach using keywords, targeted advertisement, and personalized content development. After reviewing dozens of providers. The post Best SEO Services Compared appeared first on The Daily Egg.

Advertising 317

Advertising Development 317

The Daily Egg

MAY 4, 2022

Mailchimp is one of the best-known marketing automation platforms on the market, thanks to its hefty advertising budget. The platform promises to. The post Mailchimp Review appeared first on The Daily Egg.

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Advertising Marketing 317

The Daily Egg

JUNE 20, 2024

All the words you see on product packaging, the marketing emails you receive, the websites you browse, and even the advertisements delivered. The post How To Balance Deep Copywriting Research With a Deadline appeared first on The Daily Egg.

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Advertising Marketing 289

Trint

AUGUST 11, 2021

Paid Advertising Our last social media tip is once you have the basics of organic traffic and engagement under wraps, it may be time to look into paid advertising and sponsored posts. Sidestepping the ever-changing organic algorithms, paid advertising takes many forms. Worried about the purse strings?

Social Media 290

Social Media Advertising Construction Travel 290

The Daily Egg

JUNE 29, 2021

Consumers have become increasingly blind to marketing and advertising strategies. The buyer’s journey gets longer and longer, and people are slower to trust companies. What’s a business to do? Build credibility. And it starts with customer testimonials. Imagine that someone is looking for a product you sell.

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Advertising Strategy Marketing Business 306

Tom Tunguz

AUGUST 8, 2019

Advertising - Google and Facebook have dominated the online advertising world. With their end-to-end visibility of the user, publisher and advertiser relationship, few in the ecosystem can compete. Cooling Spaces. Analytics - surprisingly, this category has seen its zenith.

Artificial Intelligence 280

Artificial Intelligence Startup Blockchain Social Media 280

SaaStr

NOVEMBER 12, 2023

Previously, Sarah worked at Spotify, where she led a team responsible for marketing Spotify’s advertising business globally. With a career focused on the intersection of storytelling, media, technology, and advertising, Sarah also previously held leadership roles at Ooyala, Discovery, and Viacom.

Advertising 280

Advertising Leadership AI Technology 280

SaaStr

JUNE 4, 2024

Advertisers to Advertise on Reddit G recently became an advisor for demand gen to Reddit’s advertising business. advertisers on Reddit by the end of the year. All high-volume senders sending more than 100k emails monthly use this. You want more control and not depend on any part of the stack. Goal: Get 10% of U.S.

Scale 288

Scale AI Marketing Advertising 288

Tom Tunguz

AUGUST 4, 2024

What does advertising look like in the world of AI? But what if an advertiser wants to influence those results? Today, advertisers create ads for search & pay to associate them with keywords. Large language models have the ability to massage advertising content into text seamlessly. What if they were invisible ads?

AI Search 218

AI Search Artificial Intelligence Generative AI Advertising 218

SaaStr

MAY 10, 2020

For now at least, Microsoft and Amazon are on fire, and even with some segments of advertising under pressure, the Cloud businesses at Alphabet and Facebook and Apple are stronger than ever. It has become The Cloud: The Cloud was already growing fast. It is, for now, growing even faster during Shelter. total market cap.

Cloud 325

Cloud Entertainment Marketing Advertising 325

Tom Tunguz

OCTOBER 4, 2021

When I worked in online advertising, we measured the performance of marketing campaigns in a particular way called aided and unaided recall. Content marketing, brand advertising, videos, events, sales pitches, all hands, candidate interviews. If you’re part of a management team, repeating yourself is a key to success.

Venture Capital 279

Venture Capital Advertising Interviewing Branding 279

SaaStr

JUNE 22, 2022

We spend 90% of our effort pulling the first lever – driving “top-of-funnel” interest through advertising, content or media. The biggest challenge marketers face is the disconnect between marketing activities and revenue. But we have little technology or know-how for converting that demand into revenue.

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Advertising Technology Revenue Marketing 307

The Daily Egg

JULY 7, 2021

Marketing and advertising experts have been using tripwire marketing for […]. The solution might lie in tripwire marketing. The term tripwire marketing might sound a little shady, like you’re trying to get one over on your customer. That’s not the case at all.

Marketing 290

Marketing Advertising Content Marketing 290

SaaStr

APRIL 8, 2024

Cutting all / almost all paid advertising. Sure, cut paid advertising if it gets you zero customers. As expensive and dated as they may seem at times. Sure, it can be expensive. But if it closes you customers at really almost any ROI, it’s often worth it in SaaS, especially if your NRR is 100%+.

Marketing 314

Marketing Social Media Advertising Content Marketing 314

SaaStr

SEPTEMBER 27, 2024

And managing online marketing and advertising for you — once you’ve proven you can get the basics working yourself. The only value I’ve really seen in agencies is helping you with positioning (sort of, but not too much), branding (yes, if you really need this so early), and messaging. But leads ? And true customers?

Scale 281

Scale Marketing Advertising Startup 281

The Daily Egg

MAY 13, 2021

Getting your sales job advertisement in front of eyeballs can be an uphill task but doable with targeted keywords. However, attracting high-quality candidates to apply is nearly impossible without a well-thought-out job posting. Most managers and recruiters will admit to having a hard time crafting appealing job postings.

Sales Recruiting 283

Sales Recruiting Sales Advertising Management 283

SaaStr

AUGUST 30, 2023

You have a captive audience by advertising on the pod. Advertise and Partner with SaaStr!! episodes and features an incredible mix of CEOs, founders, VCs and more. The podcast reaches over 100,000+ and a 3+ month run of ads will get you mass exposure. I would take this in a heartbeat. Reach the Best, The Quickest. Contact us here.

Advertising 269

Advertising Cloud SaaS 269

The Daily Egg

JANUARY 15, 2025

Direct response marketing is a set of techniques, copywriting methods, and advertising strategies designed to elicit an immediate response from your target audience, like subscribing. The post Direct Response Marketing vs Branding: When to Use Each appeared first on The Daily Egg.

Branding 244

Branding Marketing Advertising Strategy 244

SaaStr

MAY 25, 2022

Advertising is not inherently profitable. Unlike traditional business models, don’t look at advertising as the solution to customer acquisition. Once you have that, every new user is a little easier to acquire than the one before. But, if you don’t have that in place, every new customer is just as hard to get as the previous one.

Scale 303

Scale Marketplace as a Service Advertising Business Model 303

Buffer Resources

OCTOBER 30, 2024

Meta ad library dives deeper for ads under issues, elections, or politics The Meta ad library only shows the ads that are currently running (aka, they are “active ads” on Meta) — unless an advertiser is running an ad that’s classified under the ad category “issues, elections, or politics.”

Social Media 115

Social Media Advertising Branding Benchmarks 115

The Daily Egg

JANUARY 17, 2019

Social media is exploding with businesses that don’t advertise any other way. Content, brand stories, and social media have been dominating marketing conversations for years now. Big brands are creating whole platforms of content that may or may not even feature their products. And it’s all moving a mile a minute.

Social Media 266

Social Media Business Marketing Advertising 266

SaaStr

JUNE 12, 2025

We’re witnessing the biggest shift in marketing operations since the rise of digital advertising. They’re creating shared dashboards, unified reporting, and integrated workflows that eliminate duplication and improve speed to market. What This Means for Marketing Strategy The implications here are massive.

AI 130

AI Technical Review Scale Headcount 130

Tom Tunguz

SEPTEMBER 29, 2024

The core idea of the post - advertisers paying to influence the results of a generative AI search engine - are, in fact, native ads. The Ghost in the Machine : Invisible Ads in Generative Search In this episode, the AI injects a related concept that I don’t mention in the post : native ads.

AI Search 275

AI Search AI Generative AI Advertising 275

SaaStr

JULY 3, 2020

And market and advertise on them if your buyers are there. Where else with 20 minutes of your time can you get in front of 10,000 or 100,000+ customers, prospects, users … and potential hires? Nowhere else. Go on the best ones. Make the time. Reach out to them. Other don’t get that it works, and why it works. But now, you know.

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Advertising Startup Marketing SaaS 324

The Daily Egg

AUGUST 16, 2023

If you already have a hefty amount of traffic coming to your website each month, you might be curious about programmatic advertising. The post Setupad Review appeared first on The Daily Egg.

Advertising 245

Advertising 245

Buffer Resources

MAY 5, 2025

Advertising on Facebook also gives you the chance to experiment and find just the right approach for your brand.  💡 New to advertising on Facebook?   Watch out for restricted content: Facebook has clear rules about what can and can’t be advertised. All that hard work wasted.

Social Media 101

Social Media Advertising Mobile Branding 101

SaaStr

MARCH 15, 2024

Vimeo has never had any advertising, so how did they make money? They top out of what you can do in advertising and rev share on YouTube. Vimeo has spent a fair amount historically on advertising, primarily to fuel the more prosumer individual online subscription business. By being a video platform.

AI Search 271

AI Search SaaS Advertising Sales Hiring 271

Incredo

MARCH 11, 2020

Thousands of dollars spent on advertising and marketing will be wasted if prospective members are coming to the association’s website and bouncing. Furthermore, the website is also going to be a hub for interaction between its members and the organization. Examples of this would be WordPress, Squarespace, Wix and so on.

Strategy 257

Strategy Social Media Sales Recruiting Marketing 257

SaaStr

APRIL 8, 2022

Developers are unlikely to invest in a product that makes flashy demands with display advertisements. Target advertising based on the content that specific customers consumed. Iterate to ensure your product grows with your audience. Showcase your product’s value to your customers, but be gentle as you market it. Prioritize Simplicity

Development 269

Development Marketing Advertising Technical Support 269

SaaStr

MARCH 1, 2023

So what if I told you there is a SaaS company you likely have never really heard of unless you are in adtech / advertising, doing $2 Billion in ARR, with a $28 Billion market cap even today, that’s insanely profitable and yet still growing 32%? Yes, this company exists. It’s called The Trade Desk.

Scale 314

Scale Advertising Scaling Revenue 314

SaaStr

JUNE 8, 2022

Check it out: This campaign proves that we B2B marketers can be just as creative as anyone when it comes to advertising. Very few companies — including massive and well-known brands — create A-level advertising creative (especially videos) in-house. And more importantly, underneath the humor, there’s a sophisticated strategy at work.

B2B 297

B2B Branding Marketing B2C 297

The Daily Egg

MAY 29, 2021

Google Adsense is the world’s number one advertising network that allows publishers, content creators, and website owners to make money by displaying relevant ads to their visitors. If you want to build a passive income stream, make money while you sleep, and enjoy the internet lifestyle, consider monetizing your website with Google Adsense.

Advertising 232

Advertising 232