4 SaaS PPC Secrets to Boost Your Paid Advertising ROI

Cobloom

Paid advertising is one of the most powerful tools in a SaaS company's marketing arsenal, especially when you're looking to generate right-fit leads in a relatively small window of time. To help you boost your paid advertising strategy, we've compiled some of our favourite PPC secrets.

When is Pay Per Click Advertising Viable in SaaS?

Cobloom

Today, I'm demystifying the pros and cons of PPC, and looking at four scenarios where Pay Per Click advertising makes perfect sense for SaaS companies

Google Ads Advertising Blue Print - Walkthrough

Backlinkfy

Google Ads is a pay-per-click advertising campaign platform, so you only pay when a potential customers click your ad and lands on your page. Hopefully, this article will put you at ease with Google Ads - so you can be patient and discover the power of advertising to your target audience. If your customers are not searching for your product or service in Google, then obviously, Ads search advertising is not going to work for you. Can I afford to advertise on the keyword ?

What Your Minimum Advertised Price (MAP) Policy Can’t Do

TrackStreet

So, you’ve drafted and published a minimum advertised price (MAP) policy. That’s great news. Your company just took an important step toward protecting your resale channel and your brand’s reputation. MAP Protection MAP Monitoring MAP Price map policy

Google Marketing Live: An Advertiser’s Take on the Highlights

Unbounce

For advertisers, the Google Marketing keynote is a hotly anticipated annual event where we get to hear about all of the new features coming up in Google’s suite of marketing tools.

How To Generate $1M in Pipeline Without Spending More On Advertising or Hiring

Sales Hacker

The post How To Generate $1M in Pipeline Without Spending More On Advertising or Hiring appeared first on Sales Hacker. Choice Drift Partner Sales & Marketing Webinars

The Next Big Opportunity in Mobile Advertising

Tom Tunguz

Because of this app over-population and the tremendous reach many mobile developers have , mobile advertising spend will shift from new customer acquisition to re-engagement. The typical mobile phone’s home screen is occupied by more than 30 applications. A digital tragedy of the commons, each additional mobile application a user downloads decreases the odds of an average application re-engaging a user.

What the Online Advertising World Can Teach Us about the Evolution of Machine Learning in SaaS

Tom Tunguz

Online advertising serves as a potential model for how the machine learning software as a service ecosystem might evolve. To summarize, publisher still contribute their data to global advertising networks to improve performance for everyone. In software, we’ve moved from a world where a customer buys a piece of software to run on their own infrastructure, to a world where a customer pays a vendor to run software on the vendor’s infrastructure.

10 Ways to Make Pay-Per-Click Ads Pay

Rebilly | Insights Into Subscription Billing

Pay-per-click (usually shortened to “PPC”) advertising is everywhere nowadays. SaaS Advice ads advertising metrics optimization pay per click ppcIt’s on Facebook, Google, YouTube, Twitter, and more — and subscription businesses are using it to great effect.

Don't Look At Me. Why I Am Not Reading Your Ad Copy.

The Marketing & Growth Hacking Publication

copywriting advertising mark-growth creative-design advertisementLooking leads to reading and remembering, right? Continue reading on Marketing And Growth Hacking ».

10 Ways to Make Pay-Per-Click Ads Pay

Rebilly | Insights Into Subscription Billing

Pay-per-click (usually shortened to “PPC”) advertising is everywhere nowadays. SaaS Advice ads advertising metrics optimization pay per click ppcIt’s on Facebook, Google, YouTube, Twitter, and more — and subscription businesses are using it to great effect.

Do you know what really makes your customers click?

Inside Intercom

Why does creative advertising have to be so hard? Sales & Marketing advertising campaigns creativityTechnology firms have a long and storied history with commercials. Just reading that sentence you’re probably already thinking about half-time Super Bowl commercials.

3 Goals of Branded Content and Native Ads.

The Marketing & Growth Hacking Publication

In my opinion, branded content and native ads are the future of advertising. advertising marketing native-advertising branded-contentPhoto by Kaleidico on Unsplash Knowing the objectives, will help you form a GREAT sales and marketing strategy.

Do you know what really makes your customers click?

Inside Intercom

Why does creative advertising have to be so hard? Sales & Marketing advertising campaigns creativityTechnology firms have a long and storied history with commercials. Just reading that sentence you’re probably already thinking about half-time Super Bowl commercials.

Convert your ad traffic with personalized landing pages

Inside Intercom

In advertising, a one size fits all strategy is too broad to be truly effective. As advertisers, we know who we’re serving ads to, so we have everything we need to create personalized experiences catered to our audiences’ interests, pain points and solutions.

On Beat, or Off Brand?

The Marketing & Growth Hacking Publication

This entirely new realm of advertising (made possible by Window ‘95’s ubiquitous Internet Explorer) was an unproven medium for an established brand?—?a Adding a soundtrack to advertising does nothing to guarantee a moment of musical alchemy.

3 Best Influencer Marketing Case Studies of 2018

The Marketing & Growth Hacking Publication

However, as an influencer, you don’t simply advertise a brand. Advertising with Olympians Another interesting influencer marketing case study is the one that took place during the Winter Games/ Olympics. mark-growth influencer-marketing advertising audience marketing

Customer Spotlight: Nate Murray, Demand Generation Manager at BlueSnap

The Daily Egg

Case Study A/B testing confetti customer spotlight heatmaps paid advertising scrollmapsOften, people who manage websites are excited to dig into analytics, but they’re not sure how to bridge the gap between making observations on the actions of their website visitors, and taking an action on those insights themselves.

What If Marketing Was Honest?

The Marketing & Growth Hacking Publication

content-strategy mark-growth advertising communication marketing-strategiesThe truth can hurt your revenues, but here’s why it’s worth it. Continue reading on Marketing And Growth Hacking ».

Demand-Side Platform vs Ad Network: Which One Is Better For Media Buying?

The Marketing & Growth Hacking Publication

The duopoly of DSPs and ad networks explained The landscape of digital advertising is always undergoing continuous changes. On the other hand, the online advertising industry is already overcrowded. Similar to the Neanderthals, ad networks became the trailblazers in online advertising.

Capturing attention is an art. Maintaining it is all science.

The Marketing & Growth Hacking Publication

Established theories about how advertising works ( Robert Heath, WARC ) But I argue this is not necessarily the case. In a perfect world, both the consumer and the advertiser benefit from this relationship. psychology mark-growth advertising behavioral-economics marketing

The Day After Clickbait

The Marketing & Growth Hacking Publication

The original artwork by John Caples of maybe the most legendary advertisement ever. It will become harder for users to see what content is genuine, and what content is advertised or sponsored. advertising mark-growth writing marketing technology

Two Heads Are Better Than One: Hire A Collaborator

The Marketing & Growth Hacking Publication

advertising branding marketing collaboration entrepreneurshipIllustration: Mark Armstrong The best illustrators contribute ideas, not just drawings There was an article titled America’s Top Digital Cities in the December 15–16, 2018 issue of The Wall Street Journal.

Gut Marketing: Part 2?—?Sensory Engagement and the Multi-Sensory Experience

The Marketing & Growth Hacking Publication

Sensory Engagement and the Multi-Sensory Experience The Emotional and Soft-Spot of Visual/Touch/Smell and the Whys of Gender-Based Advertising Let’s break down the “5” Senses which affect how purchases are made: Sensory Marketing is a tried ‘n true method. Gut Marketing: Part 2?—?Sensory

The Market Isn’t Wrong

The Marketing & Growth Hacking Publication

marketing advertising entrepreneurship mark-growth startupJamie Doershuck is a marketing consultant at The Doer Co who helps 6 and 7 figure businesses optimize their conversion rates. You can work with her here. Your Idea Doesn’t Matter?—?Impact

A Comprehensive Guide to Negative Keywords: Everything You Need to Know

The Marketing & Growth Hacking Publication

As an advertiser, you’d have to pay for all clicks, even those which do not result in a conversion. ppc advertising seo ppc-marketingWe’ve all heard about keywords and their importance in SEO.

CPA Marketing Through Instagram Story Ads: Case Study

The Marketing & Growth Hacking Publication

It depends on what the advertiser is looking for. With the 14-Day Free Trials, the only spending you are going to do is your advertising, and like I found out, you can easily pay for your subscriptions with the profits you accrue. And if you follow this correctly, 80% of you would have enough money to afford it while still making a decent profit over your tool cost and your advertising spend. affiliate-marketing advertising marketing instagram-marketing

Super Bowl 53 Ads and Other Cultural Moments

The Marketing & Growth Hacking Publication

And it wasn’t a blow out, so I was engaged through the end of the game, which is good for those advertisers that had ads at in the last quarter. AND … PLANTER’S PEANUTS I also did get sucked into some of the contests that happen during the Super Bowl from the brands advertising. GARY VAYNERCHUK And for those of you in advertising and marketing who are familiar with Gary Vaynerchuk, he did some self-promotion as well offering to give away small amounts of money to people on Venmo.

Online Marketing Steps You Can Take to Make Your Small Business Stand Out

The Daily Egg

Social media is exploding with businesses that don’t advertise any other way. Content, brand stories, and social media have been dominating marketing conversations for years now. Big brands are creating whole platforms of content that may or may not even feature their products.

How InVision Built a Billion Dollar SaaS (Without Losing Its Soul)

Ryan Berg

Is it possible to build a billion dollar SaaS without focusing on traditional marketing channels like paid advertising, using high pressure sales tactics, or relying on manipulative growth hacks?

3 Nice Surprises When You Set Up the Right Price Monitoring System

TrackStreet

Gaining real-time intelligence into how retailers are advertising your products online - especially if that monitoring system also includes an enforcement component - is a smart strategy.

Why You Must Integrate Your Digital with a Traditional Marketing Strategy

Nimble - Sales

Traditional Marketing vs. Digital marketing Traditional marketing is the conventional mode of marketing that has been the choice of marketing and advertisements since ages.

5 Key Psychological Biases That You Can Leverage to Drive Sales

InsightSquared

Sales professionals can utilize the bandwagon effect by advertising how many other brands are using their product or service. There’s an old question in advertising: How do you sell a $2,000 watch? Our biases can make us do silly things.

Sales 280

Why SKAGs Are No Longer a PPC Best Practice (and How to Respond)

Unbounce

SKAGs gave advertisers control over keyword priorities and messaging, with the added benefit of expected boosts in Quality Score. Overall, this made life easier for SEM advertisers by rendering a majority of keywords obsolete. The worst-kept secret, once upon a time.

The book that David Ogilvy said every marketer must read

Inside Intercom

Advertising legend David Ogilvy said nobody should have anything to do with marketing until they’ve read Scientific Advertising seven times. And when the father of advertising gives you a book recommendation like that, you sit up and take notice.

7 Ways to Increase Ad Engagement

ReSci

Online advertising has changed a lot in the past few years, see how to keep your customers engaged with your online ads. The post 7 Ways to Increase Ad Engagement appeared first on ReSci

Reseller Pricing Program: Are You Undermining It with Any of These Mistakes?

TrackStreet

You can’t build a strong brand in the marketplace, after all, if your retail partners are free to advertise your products for discount-bin prices or treat them as loss leaders to lure customers to their stores. That reseller pricing program you’ve drafted and are now trying to enforce?

The People Side of PLG with Expensify’s Jason Mills [Podcast]

OpenView Labs

Expensify kicked off 2019 with a Super Bowl-sized bang, but it’s a well-known fact that for most of their history, they haven’t engaged in outbound marketing or advertising. Oh yeah, and they don’t have a sales team. So what’s the secret to their success? Jason Mills, the Director of Product and Customers, describes how they focus on their customers and the product to have maximum impact.

How to Create a Digital Marketing Strategy for a SaaS Company to Get Leads, Not Pain. Part 1

Kraftblick

Looking at What Competitors Do with Advertising. Result: The client’s team created a landing page for it, started advertising, and began to get a couple of hot leads a month at great prices. Copy the domains where the advertisements lead to our table.

The Value of a One-Team Structure in Marketing

Adhere Creative

In the golden years of advertising, you c ould specialize in art, copy, or accounts. P rofessionals have always been told that it’s better to have a specialty than to take a jack-of-all-trades skillset. Marketers are no exception.

What is customer acquisition cost and why does it matter?

Inside Intercom

It should generally include things like: advertising costs, the salary of your marketers, the costs of your salespeople, etc., On a daily, weekly, and monthly basis you’ll be optimizing using the CAC and customer volumes that your advertising tools report with your online marketing team.

Facebook Ads vs. Google Ads: How to Reach a Better ROI

The Marketing & Growth Hacking Publication

On the other side, the search engine offers plenty of unique advantages for advertising your online business. Facebook is the top social network and the second largest advertising platform in the world. Are you weighing the pros and cons of Google vs. Facebook advertising?

A Million Dollar marketing strategy for tobacco companies

The Marketing & Growth Hacking Publication

A Million Dollar Marketing Strategy for Tobacco Companies Photo by rawpixel on Unsplash In the last two decades, advertising has been a tricky task for the tobacco industry due to the advertising ban on smoking products and more stricter policies.