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Social Media Advertising in 2024: A Detailed Guide to Help You Get Started

Buffer Resources

Enter: Social media advertising. Getting started with social media advertising is overwhelming, to say the least. In this article, you’ll learn everything you need to know to kickstart your social media advertising efforts. What is social media advertising? But what if you want some quick wins under your belt?

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How To Attract High-Quality Clients Without Wasting Money On Advertising And Techy Funnels

Predictable Revenue

The post How To Attract High-Quality Clients Without Wasting Money On Advertising And Techy Funnels appeared first on Predictable Revenue. The only reason a prospect will hire you is because they trust you can solve the problem they have. Learn how to hook them with solid proposals.

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How to Run Ads on TikTok: A Step-By-Step Guide to TikTok Advertising

Buffer Resources

A TikTok ad is an advertisement by a brand or creator appearing on people’s For You page. In this article, we’ll cover all of it so you can advertise on TikTok with confidence. But first… Should you advertise on TikTok? Here, you decide your advertising objective. Enter: TikTok ads. Is it worth it?

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MNTN and Hinge Health IPOs: No, You Don’t Need $500m ARR to IPO. But You Do Need ~50%+ Growth

SaaStr

MNTN is a performance TV software company focused on providing performance advertising services for Connected TV. So we’ve just had 2 more B2B IPOs that aren’t 100% “traditional” SaaS per se, but still great B2B software leaders to learn from: MNTN and Hinge Health. returns and 54.7% for the last 20.

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Facebook Ads: A Quick-start Guide for Beginners

Buffer Resources

Paid advertising on social media is an immediate way to boost the reach of your content — particularly when it comes to a power platform like Facebook.   So, when it comes to social media strategy , understanding how to advertise on Facebook is a must. What are the benefits of advertising on Facebook?

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The Great IPO Awakening: What 2025’s Surprisingly Hot Market Means for B2B Companies

SaaStr

from IPO price Key Learning : Connected TV advertising platforms are capturing premium valuations as brands shift budgets from traditional TV to programmatic CTV Hinge Health (05/21/2025) IPO Size : $503M at $28-32 range, priced at $32 Current Performance : +21.5% at $47-55 range, priced at $40 Current Performance : +250.4%

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The Web3 Marketing Stack: The Next Big Wave in Crypto

Tom Tunguz

On the left web3 app marketers (advertisers) gather analytics on their users. Advertisers wage campaigns through AirDrops into wallets, on Ad Networks, through Messaging, or any other number of channels yet to be built. Advertisers seek to optimize their marketing funnels. This is my mental model for it today.