Now We Start to Enter the Sad Phase. Take Care of Your Team.


This has been an incredible roller-coaster for us in SaaS and Cloud since March 15, for some even more than others, but an incredible amount of change for all of us.

Cloud 283

The Friends You’ll Lose. And The Ones You’ll Gain.


Being a CEO changes you. Not at first. The first year or two are a lot like “before”, just more intense. Now it’s all on your back, and your shoulders. But over time, your brain does get rewired. You get focused.

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Public SaaS Companies Are Now Worth $1 Trillion


Microsoft, Google, Apple and Amazon have made the headlines for a while for crossing $1 trillion in market cap each. That’s crazy growth — almost all fueled by the crazy growth of the Cloud. No SaaS company is yet worth $1 trillion, through perhaps that is coming.

SMB 285

A Framework For Your First SaaS Sales Comp Plan


I’m not ashamed to admit that when I set up our first SaaS sales comp plan, I had no idea what I was doing. In my first start-up, yes I sold to the enterprise. I sold $6m our first year (man, that sounds good looking back on it).

Why Distributed Tracing is Essential for Performance and Reliability

Speaker: Daniel "spoons" Spoonhower, CTO and Co-Founder at Lightstep

Many engineering organizations have now adopted microservices or other loosely coupled architectures, often alongside DevOps practices. Together these have enabled individual service teams to become more independent and, as a result, have boosted developer velocity. However, this increased velocity often comes at the cost of overall application performance or reliability. Worse, teams often don’t understand what’s affecting performance or reliability – or even who to ask to learn more. Distributed tracing was developed at organizations like Google and Twitter to address these problems and has also come a long way in the decade since then. By the end of this presentation, you’ll understand why distributed tracing is necessary and how it can bring performance and reliability back under control.

Day 1: Who Should Be CEO? A Checklist.


SaaStr has now passed 10,000+ pieces of content, and we’ve somewhat gone on a journey from the early days of a SaaS company, through the growth phases, to the Unstoppable phase, and now has time has gone on, even to the Decacorn phase ??

Atlassian and AWS Say: “Maybe Worry a Little Bit”


These are crazy times. The economy has contracted at a record rate of -33%. Yet, the Cloud is on fire during Work-and-Do-Everything-Possible-from-Home. Shopify grew 100% at $3 billion in ARR. Zoom is growing at rates we’ve never seen before in SaaS and Cloud.

Cloud 231

Your #1 Management Hack: Weekly 1-on-1s


Folks. DO YOUR 1-ON-1s. i know they arent always fun — Jason ?BeKind? BeKind? Lemkin ?? jasonlk) July 10, 2020. When I catch up with founders on the march from $1m to $10m in ARR, the number one topic has always shifted to recruiting.

The “Covid Boost” for SaaS Will Last Years


Q: What impact will the effects of covid have on the SaaS industry? Many of us in SaaS are really struggling now. Restaurants, events, recruiting, and so many other industries are in deep trouble.

Cloud 282

15+ of The Top Sales & Marketing Mistakes SaaS Startups Make


A little while back we put together some of the top sales & marketing mistakes SaaS companies and founders make, especially in the early days. I thought it would be worth a quick update of the post. We’ve all made many of these mistakes ourselves, myself included ??

The Connected Journey: Developing your Empathy to Strengthen Strategies for Customer Relations

Speaker: Esther Kieft, Delivery Manager (Group Technology) at Domino's Pizza Enterprises

It is well known that empathy is a key ingredient in creating lovable products, yet not all products offer the best customer experience. From meeting stringent deadlines to insufficient resources being available to carry out customer research, there is a range of reasons why customer empathy could be missing in product development. Join Esther Kieft, as she breaks down using empathy at a distance to evaluate the problems that customers are experiencing during this global health crisis.

When Even Selling for a Few Billion is Not Enough


We’re approaching the age of 1,000+ Unicorns and despite a global pandemic, this remains The Best of TImes in Cloud and startups in general. But there’s a quiet cautionary tale to just think about.

10 Hacks to Have Happier Investors


We’ve crossed 6,000 posts and answers on SaaStr and we held off for a long time on writing one on How to Have a Great Board Meeting, and most other VC tropes. We might write that post, soon, however, just from a founder perspective.

Why If You Quit Every Year You Won’t Ever Make Any Real Money


If you squint as you read TechCrunch, you’ll notice a pattern in a bunch of articles about Hot Startups. “Bob worked at Pinterest for 8 months before he …” or “after a stint as senior something engineer at Facebook [12 months], Bill joined …” etc. etc.

77% of You Aren’t Going Back to A Traditional Office. What That Means.


The pace of change recently has been breathtaking. Just a few weeks ago, Stewart Butterfield, CEO of Slack, was kind enough to join us at SaaStr Summit: Bridging the Gap. He said Slack wouldn’t be going back to the office until September. Now, just a few weeks later?

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

The 1 Simple Test to Know if You’ve Hired a Real VP of Product or Customer Success … Or Not


I remember the first time I had a “head of product” in SaaS. I’d known him for many years, and knew he was great … but didn’t really know what help he could give us. I just knew we needed help around $2m-$3m so I asked him to help.

4 Signs You Might Have a “Bad” CTO — Or At Least, One That Isn’t Going to Make It


Q: What makes a bad CTO? While there is no legal definition for CTO ?? or bright line between CTO and VPE, I’d suggest a start-up CTO really only has to do a few things — which are very hard: Assemble a small team (3–9) of very good engineers. That are super agile.

10 Things I Wish My Board and VCs Had Told Me


They say CEO is a lonely job, and I guess in some ways true, but in many ways it’s quite the opposite. If you do it right as a founder, there’s nothing more rewarding than getting to work on Monday. Checking in with the team. Being on a journey together.

As Long As You Are Growing 60% Or More — Your Competition Can’t Really Hurt You


(Note; an update of a classic SaaStr post, with 2020+ learnings.). A little while ago, I Zoomed with a good friend running a SaaS company doing about $4 million in ARR. A really good SaaS company. And he was beside himself. First, he was just plain exhausted.

The North Star Playbook

Every product needs a North Star. In this guide, we will show you the metrics product managers need to tie product improvements to revenue impact. If you are looking for a more-focused, less-reactive way to work, this guide is for you.

The 21 Top Excuses for Not Closing A Deal


Sales is hard. And not only is it hard, but you shouldn’t be closing every deal you are in. Well, if you’re closing even deal you are, you’re not been invited to the deals where your product has competition. Where it has gaps.

When You Fall Out of Product-Market Fit


I’ve been investing just long enough now to see start-ups fall out of product-market fit. When I started blogging on back in 2012 (!), I didn’t really think this happened. I thought folks got out-sold, lost to the competition, and even failed to evolve.

Why It’s More Stressful to Run a Venture-Backed Startup. And How To Work Around That.


Q: How stressful is it to run a venture-backed startup? Being a CEO in general is pretty stressful ??. Being venture-backed is really only more stressful than any other company for two reasons: You have to carefully manage to your Zero Cash Dat e. You need to know exactly when you run out of money.

The Era of the SaaS Decacorn is Here


A very curious thing has happened during this very sad and stressful time: the Era of the SaaS Decacorn has firmly arrived.? market cap is now over $10 billion. Amazing! ? BessemerVP ? — Amit Karp (@amitkarp) May 15, 2020.

Cloud 285

How to Choose the Best Embedded Analytics Solution to Modernize Your Application

If you are looking to modernize your application to improve competitiveness, then one of the quickest wins you can have is to embed sophisticated analytics that will wow your existing and prospective customers.

In SaaS, Your Burn Rate is Muchly a Function of Your DNA. And Your Chosen Competition.


There are some questions in SaaS that are, at some level, almost a mystery: Why was Veeva able to burn only ~$10m net on its way to an IPO? Yet Box needed $250m? Both sell to the Enterprise. So it’s not that. Yes, Veeva has a very high ACV, with prepaid contracts. That helps a ton.

The Pros and Cons of Working Directly for the CEO


I remember the first time I worked directly for a CEO. I’d reported to leaders before, and a VP before, but never the CEO. It was also my first start-up job. The start-up I joined had about 60 people and just 1 office, a big shared office like a fishbowl. My desk was in there.

Go On Any Podcast With Reach


During these Shelter+ times SaaStr is focusing more on our digital events and assets … out of our necessity. Our IRL events are in a holding patten, for obvious reasons. During this time I’ve re-learned a lot of things. Perhaps the #1 thing is people don’t get podcasts.

Check Out Our SaaStr: Enterprise Sessions with the CEOs of Box, Coupa, PagerDuty, and Much More!!


Our latest digital event, SaaStr: Enterprise attracted over 70,000 attendees across social media and 7,500+ to our mentorship and other sessions.

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

16 Rookie Errors Founders Make Pitching to VCs ? And Passing the ?20 Minute? Test


Given that so many VC pitches are over Zoom now, I thought it would be worth re-freshing this classic SaaStr post on things it’s easy to get wrong when pitching investors. Pitching VCs is like anything. You’ll get better at it over time. Later, you’ll even get great at it.

How Common Is It For Founders To Get Some Liquidity in A Venture Round?


These days, if you raise money at a >=$80m-100m valuation, and are oversubscribed, most bigger Silicon Valley VC firms will offer to provide some founder liquidity. And these days, the valuations where it is offered is creeping down a bit as bigger funds do earlier stage deals.

Final Call for Speakers for SaaStr Annual 2020 at Home


We’re finalizing everything to welcome 6,000+ to SaaStr Enterprise on July 29 — Join us Here — but after that, we’re all in on getting 50,000+ to 2020 SaaStrAnnual at Home Sep 2-3 !

5 Examples of How Machine Learning Can Improve your Healthcare SaaS Product


By Marcelo Lopez, UruIT CEO. The global healthcare industry is facing a crisis.

The Rise of Embedded Self-Service Analytics

Speaker: Chris Von Simson & Nat Venkataraman

Can your users get the data and analytics they need without leaving your application? Watch this webinar with Chris von Simson of Dresner Advisory Services as he shares why user enablement has emerged as the theme in today’s embedded analytics landscape.

Salesforce: Still Very Important. Just Not as Important as It Used To Be.


For us SaaS Old Timers, it’s still all sort of about Salesforce. We built apps on Salesforce. We hired our VPs from Salesforce. We learned from Salesforce. We “copied” Salesforce. It remains the #1 pure SaaS company by far and is a force of nature. A $150 billion+ mega-company.

Cloud 250

Should You Fire an OK-but-Not-Great VP of Sales? Probably Not


A debate so many start-ups go through is what to do about a Just OK VP of Sales they’ve hired. The VP of Sales turns out to be OK, but great. He or she doesn’t change the game. But they’re not failing either.

Sales 231

Why Covid-19 Has Been Great for SaaS VCs. Or at Least, Their Portfolios.


Ok we are facing unprecedented times. As much as 33% of the U.S. is underemployed or unemployed, or has given up looking. Our airlines are barely hanging on. Retail is imploding. Schools are closing everywhere. It’s simply terrible and unprecedented. And yet … and yet.

Which is Better — Annual or Monthly Pricing? It’s a False Choice. The Answer is Yes.


With SaaS sales, annual price or monthly price that’s billed annually? It is better for a very long time to let the customer buy how they are most comfortable buying. This removes friction from the sales process, leading to a higher and faster close rate. Let’s take a look at Zoom.

Build or Buy an LMS? How to Pick the Right Solution for Your Budget

BUDGET. When it comes to picking your next LMS that six-letter word is probably the most important part of the decision-making process. So, what are your options to get the best possible eLearning solution without breaking the bank? Build it or buy it. This guide from Lambda’s eLearning experts details absolutely everything you need to consider so you can pick the perfect eLearning solution for your organization and budget.