SaaStr

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Dear SaaStr: Does It Make Sense For Your First Marketing Hire Be a Product Marketer?

SaaStr

Dear SaaStr: Does It Make Sense For Your First Marketing Hire Be a Product Marketer? Strong Disagree. It does not make any sense, 99 times out of 100. Generally, the CEO or another founder will hack being both the head of product, and head of product marketing, at least until $1m-$2m in ARR, often longer. You definitely need do need senior product marketing experience as you truly scale, often at least by $8m-$10m ARR.

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Dear SaaStr: How Do You Keep Yourself From Getting Fired as a Founder CEO?

SaaStr

Dear SaaStr: How Do You Keep Yourself From Getting Fired as a Founder CEO? First, note it isn’t easy to get fired as a founder CEO. Especially if you haven’t raised all that much money. I’ll leave the legal and contractual answers to others. But it’s tough to be fired if you control the majority of the board, voting shares, etc.

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2024 State of SaaS: Trends and Predictions with SaaStr CEO and Founder, Jason Lemkin

SaaStr

Recently at Pavilion’s CEO Summit, SaaStr CEO and Founder Jason Lemkin, took the stage to do something. a little bit different. Typically on SaaStr.com, we try to focus our content on mistakes to avoid, lessons learned and how to scale faster, but for the CEO Summit, Jason addressed the audience with what’s most top of mind for him at the start of 2024. “I really think we are in a new world as managers and as leaders,” Jason said to kick things off. “2023 was nuts,

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Dear SaaStr: How Do You Sell When They Ask for Critical Features You Don’t Have Yet?

SaaStr

Dear SaaStr: How Do You Sell When They Ask for Critical Features You Don’t Have Yet? This is indeed the art of enterprise sales. ? Marc Benioff and his team were legendary at this. Many seasoned enterprise sales execs are good at it, too. We’ve all been there in the early and even middle days. The key is simply to acknowledge the gap — and if you are willing, commit to building what the customer needs within X months.

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Top SaaStr Content for the Week: Databricks, Zoom, and Okta’s CMOs, Gainsight and SaaStr’s CEO and lots more!

SaaStr

Each week, we round up our most popular content so you can catch up on anything you may have missed. Check out this week’s top blog posts, podcasts, and videos: Top Blog Posts This Week: Look, No VC Wants to Fund a Startup With So-So Growth. Except Maybe Your Existing Investors. In 2024, Maybe It’s Best Everyone Starts as an Individual Contributor.

AI 213
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Dear SaaStr: Why Would I Start a Startup if I Only Have a 5% Chance of Succeeding?

SaaStr

Dear SaaStr: Why Would I Start a Startup if I Only Have a 5% Chance of Succeeding? Don’t do it. With both my start-ups (maybe three, if you count SaaStr and SaaStr Fund) … I was 100% sure we’d succeed. And I was 99% wrong once I got into it. The first one, we sold for $50m after 12.5 months. I closed $6m in revenue in the first 180 days. But we almost lost all our customers.

Startup 228
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Successes and Setbacks on the Road to $1B with Alessio Artuffo, President and COO at Docebo

SaaStr

Going from nothing to $1B is a massive undertaking. Alessio Artuffo, President and COO of Docebo , shares lessons learned, misconceptions, and what he would have done if he could do it all over again. The image above is a glance at Docebo today. 70% of customers are in the Enterprise and mid-market space, and 30% are SMBs. They’re also growing fast and are nicely profitable.