Dear SaaStr: How Do I Make Sure My First 1-2 Sales Reps Are Strong?
SaaStr
JUNE 15, 2025
Dear SaaStr: How Do I Hire a Great First 1-2 Sales Reps? Hiring your first AE (Account Executive) is a pivotal moment for your startup. It’s not just about finding someone who can sell—it’s about finding someone who can sell your product in the messy, unstructured environment of an early-stage company. "Never, ever hire a VP of Sales until you have 2 individual sales reps really closing.
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