10 Tips to Avoid SaaS Burnout


Burnout is a real risk in SaaS. One piece of “evidence” — a lot of fairly successful SaaS startups all sell at about the same point in time … about 5 years in. The post 10 Tips To Avoid SaaS Burnout appeared first on SaaStr. Not usually in the early days.

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SAAS and the New Tenets of Partner Engagement


SAAS and the new tenets of Partner Engagement The role played by partners and the extent of their involvement in conventional business is way different in SAAS. Partner Governance, no more optional: SaaS necessitates more autonomy to partners, and it is like a double-edged sword.


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Saas Survey 2021

For Entrepreneurs with David Skok

2021 SAAS SURVEY – Part 1 For the eighth year in a row, we’re proud to work with KBCM Technology Group (formerly Pacific Crest Securities) Thank you to the readers of forEntrepreneurs who participated in taking the survey!

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More on the SaaS Sales Playbook for Product-Led Growth


The SaaS sales playbook applied best to a product-led growth when it is adapted to be sales-assisted versus sales led

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Product-Led Onboarding: How to Turn New Users into Lifelong Customers

Speaker: Ramli John, Managing Director at ProductLed and Author

Let’s face it. Today’s users are impulsive and easily distracted. They don’t have the time (or patience) to try and figure things out by themselves. They expect the product to be intuitive. Easy. And fast. Add to that a few, unfairly poor reviews and you’ll be more than just stuck. Ramli will share a simple but powerful framework to get more users to experience a product’s "Eureka!" moment and turn them into lifelong customers.

2021 SaaS Survey – Part 2

For Entrepreneurs with David Skok

This is the second part of the 2021 SaaS Survey that we conduct in partnership with KBCM. The full Survey can be downloaded in PDF form using this link.

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The Average SaaS IPO Takes 12 Years


We did our own SaaStr analysis a little while back and saw it took on average 10 years to get to a $1B+ acquisition in SaaS. The math on 10 years to $1B acquisition here: The post The Average SaaS IPO Takes 12 Years appeared first on SaaStr. So how long does it take to really Go Big?

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The SaaS $100 Billion Club. It’s Getting Bigger.


Unicorns and even Decacorns are all we talk about in SaaS today. Can the market really support 300+ SaaS and Cloud Unicorns ? There are now already 6 SaaS/Cloud leaders worth over $100 Billion dollars. And if you really have something in SaaS, it can just get better and better.

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SaaS Rule of 40 Drivers Using KeyBanc’s 2021 SaaS Survey


The “Rule of 40” is one of the most commonly cited valuation benchmarks in SaaS for both public and private companies. The SaaS “Rule of 40” has gained popularity due to its simplicity, requiring only two common financial metrics to be added together.

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SaaS Founder’s Guide To Conversational Marketing


Conversational marketing has conquered the SaaS industry long ago. After exploring this post, you will know 1) What is conversational marketing and how it works, 2) What is making CM a successful strategy, 3) How to increase conversions through CM, 4) How your SaaS peers leverage CM so far.

B2B SaaS Financial Operations Trends Report 2021

From the economy to funding to the downstream impacts of ASC-606 adoption, we explore what finance teams and founders alike are most concerned about in 2021 in our report. If you're in B2B SaaS, you don't want to miss this one.

Dear SaaStr: Have All the Good SaaS Ideas Been Built?


Dear SaaStr: Have All the Good SaaS Ideas Been Built? Roughly 70% of public SaaS companies are new versions of old categories (e.g., About 70% of SaaS Unicorns Are New Versions of Existing Categories of Software | SaaStr. Sort of, but it’s OK.

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Successful vs. Very Successful SaaS Companies


Should you join that Successful SaaS start-up? And it turns out, at least in my experience, the characteristics of Successful and Very Successful SaaS companies are actually quite different. Because it takes 7-10 years, minimum, to really get anywhere in SaaS.

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Fintech Scales Vertical SaaS

Andreessen Horowitz

Today, about 90% of public SaaS companies and the 2019 Forbes Cloud 100 have subscription-based revenue models. Now new fintech infrastructure companies have made it possible for SaaS businesses to add financial services alongside their core software product.

2019 SAAS Private Survey Results- Part 1

For Entrepreneurs with David Skok

For the seventh year in a row, we’re proud to work with KBCM Technology Group (formerly Pacific Crest Securities) to share results from a survey of ~424 private SaaS companies. Startup Help growing SaaS revenue SaaS SaaS business SaaS metricsThank you to the readers of forEntrepreneurs who participated in taking the survey! Thank you also to David Spitz (@dspitz) and the team at KBCM Technology.

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Automate Your Collections Processes With the A/R Management Playbook

The A/R Management Playbook is a must-read for SaaS teams. In it, you’ll learn best practices for collections and dunning, how to reduce A/R Aging and DSO, and how to measure the effectiveness of your collections processes.

SaaS Finance Essentials


In this article, we shall get back to basics: What is SaaS finance, and what financial phases can you expect your business to go through? Baremetrics can help you improve your SaaS finance model thanks to our robust forecasting capabilities in Flightpath. What Is SaaS Finance?

29 Latin American SaaS Superstars


The Latin American SaaS landscape is hustling and bustling, having seen more IPOs in the last 6 months than the previous 20 years combined. We will gather 300 leading SaaS founders, executives and investors for three days packed with opportunities and rich exchange of knowledge to push the whole ecosystem forward. The Brazilian SaaS platform is targeted at small and medium-sized businesses and is serving more than 50,000 customers. Articles Companies SaaS

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IVP: The Average SaaS Magic Number is 1.2


The “Magic Number” is one of those metrics in SaaS that has always sort of vexxed me. Critical to adjust Magic Number for SaaS businesses with lower gross margins. You need it to get a sense of how you are doing in SaaS, and how to plan your sales and marketing spend.

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Who’s Accelerating in SaaS? DataDog. HubSpot. Zendesk. Everyone.


We all know times are good in SaaS and Cloud — but just how good? It really is almost everyone at SaaS that is at scale and has a winning brand. Some public SaaS companies that are less competitive than they used to be (e.g.,

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AR Management Playbook - Secrets to Reduce AR Aging and Increase Cash Flow

If you’re like many SaaS startups, billing and payment management is a big challenge. With this playbook, we’ll show you how to implement an AR management process to handle late payments, subscription renewals, and other recurring billing functions.

SaaS Freemium Model: What Works, What Doesn't?


SaaS Sales SaaS Marketing StrategyDo you love free stuff? Imagine that you can visit a sports complex for free but you are allowed to do it only twice a month, only for 3 hours in total and you have access to the swimming pool and cardio & strength classes only. That free is always available but you would like to spend more time there, have access to the wellness area as well and visit there more often.

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How to Optimize Your SaaS Pricing Page? (Best Practices + Examples)


Psychological facts about your consumers + advanced pricing page tips + real SaaS examples = your SaaS pricing page is ready to close! SaaS Sales

The Average Public SaaS Company has 35,000 Customers


I was recently talking with several SaaS companies that crossed certain customer count milestones. And I began to wonder: just exactly how many customers does the average public SaaS company have? It’s a bit more than 1,500 for true enterprise SaaS companies ($100k+ ACV).

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KeyBanc: Only 41% of SaaS Companies Price By Seat Now


David Skok of Matrix Partners and Key Banc have been doing an incredible SaaS startup survey for many, many years and the latest edition is out here. Only 41% of the SaaS companies in the survey use per-seat pricing. We’re all SaaS buying experts now. The average SaaS company burns $52m to get to $100m in ARR. SaaS startups clearly aren’t burning all those huge amounts they raise. More here: 2021 SaaS Survey Results – Part 2.

How to Package and Price Embedded Analytics

software vendors and SaaS companies. HOW TO PACKAGE & PRICE EMBEDDED ANALYTICS. Practical Frameworks to Monetize Embedded Analytics Table of Contents Embedding Analytics to Lift Value and Revenue. 1 Customize to Monetize: The Strategic Way to Create Tiered Offerings.

What Are Liabilities in SaaS?


When is it acceptable for SaaS companies to generate liabilities? What are other typical liabilities for SaaS companies? How can SaaS companies monitor their liabilities? Now that we’ve covered the basics, let’s take a closer look at liabilities in the context of SaaS companies.

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The Average SaaS CEO is 43 at IPO


Does “age” even matter any more for SaaS founders, if it ever did? On the other hand, many SaaS founders are on to their 3d or 4th success. SaaS has just been around for a while. The post The Average SaaS CEO is 43 at IPO appeared first on SaaStr.

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Must-Have SaaS Tools for Small Sized Businesses

Predictable Revenue

SaaS tools provide an excellent opportunity for small-size businesses to promote their efforts and improve the workflows. The post Must-Have SaaS Tools for Small Sized Businesses appeared first on Predictable Revenue.

Best Examples of SaaS Products

SaaS Metrics

SaaS or Service as a Software is becoming the fastest growing industry in the world. Many entrepreneurs and businesses want to be a part of this industry by either creating a new SaaS product, investing in the existing SaaS products, or simply acquiring it.

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SaaS Chart of Accounts

It’s no secret that general ledgers aren’t optimized for SaaS companies. Your QuickBooks or Xero Chart of Accounts is no different. The following Excel template is a sample Chart of Accounts that you can download and customize to fit your business needs.

2018 SAAS Private Survey Results- Part 1

For Entrepreneurs with David Skok

For the seventh year in a row, we’re proud to work with KBCM Technology Group (formerly Pacific Crest Securities) to share results from a survey of ~385 private SaaS companies. Startup Help SaaS SaaS business Sales & Marketing Machine Sales and MarketingThank you to the readers of forEntrepreneurs who participated in taking the survey! Thank you also to David Spitz (@dspitz) and the team at KBCM Technology Group for their.

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A SaaS Founder’s Guide to PR


The post A SaaS Founder’s Guide to PR appeared first on SaaStr. So as a founder, I was fired by 3 PR firms. In a row. Two actual PR firms, and the third, a solo shop. I was fired for one simple reason: I demanded results. First, I demanded we actually measure PR.

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The Top SaaS Companies Have An Average of ~350 Integrations


Ok so how many integrations do SaaS companies typically end up with? It turns out: SaaS leaders like Okta, Shopify, Atlassian and Slack all have 2,000+ integrations. The average public SaaS company has about 350 integrations. Your API.

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CB Insights: There Are ~15 SaaS/Cloud Private Decacorns, And 337 Unicorns


So just how many SaaS, Cloud, B2B/B2D pre-IPO unicorns are there really? I took out the B2C, hardware, and non-SaaS healthcare ones, etc. So how many of them are like us — SaaS, Cloud software, or fintech that is SaaS-y?

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SaaS Payments 101: Roadmap for Monetizing Payments

Software providers bringing payment capabilities in-house means creating a more seamless customer-experience, while maximizing revenue. Check out Payrix’s SaaS Payments 101 Guide to learn how embedded payments can transform and fuel your growth.

2018 Private SAAS Company Survey- Part 2

For Entrepreneurs with David Skok

We recently released Part 1 results of our private SaaS company survey in partnership with KBCM Technology Group (formerly Pacific Crest Securities). This is the sixth annual survey we’ve produced together, which provides data to help SaaS companies benchmark their performance against their competition. SaaS Sales & Marketing Machine Startup Help SaaS business SaaS sales and marketing Sales and Marketing Machine

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2020 SaaS Survey Results- COVID Edition!

For Entrepreneurs with David Skok

KBCM TECHNOLOGY GROUP SAAS SURVEY – COVID EDITION For the eighth year in a row, we’re proud to work with KBCM Technology Group (formerly Pacific Crest Securities) Thank you to the readers of forEntrepreneurs who participated in taking the survey!

How to Price your SaaS Product

Predictable Revenue

Ajit is the author of Price To Scale and is a SaaS Product Marketing veteran who has helped firms such as Narvar, Medallia, Helpshift, and Feedzai differentiate their products, grow revenue, and win. The post How to Price your SaaS Product appeared first on Predictable Revenue.

Here’s What Investors Look for in SaaS Businesses


Whether you created your SaaS product to help solve a problem you had or because you wanted some extra income, the truth is that your SaaS business is a valuable asset. Running a profitable SaaS business allows you to take control of your own schedule - some would even say your life!

Preparing for SaaS Funding: Evaluating your Funding Options

Speaker: Jon Steinberg, Co-founder of Mountside Ventures, and Clayton Whitfield, Co-Founder and SVP of Revenue Programs at SaaSOptics

While it may seem that more and more SaaS companies are taking the bootstrap approach to financing, it’s encouraging to know that there are many other viable funding options on the market. Whether you fall into the category of “non-VC compatible,” or just prefer a more non-dilutive option, understanding what alternatives there are and how to evaluate them based on your business and operational goals will pave the way to a successful financing outcome that’ll help scale your business.