Intercom, Inc.

SEPTEMBER 2, 2021

At a product-first company like Intercom, our product marketing team has always had a crucial role – and over the years, we have often discussed how we approach product marketing. Of course, not all companies go about product marketing in the same way. Every step of the way. Liam Geraghty: Hi there.

Product Marketing 211

Product Marketing Marketing Strategy Management 211

User Pilot

MARCH 9, 2023

Before you rush into creating a product thinking people will love it, it pays to perform a product-market fit analysis. You want to be sure there is a demand for your product, so you don’t have to suffer the embarrassment of a massive flop. What is product-market fit? What is a product-market fit?

Product Marketing 98

Product Marketing Marketing Management Churn 98

SaaStr

FEBRUARY 10, 2021

In the end, if you hit $1m ARR and are growing < 100% annually in this day-and-age, you don’t quite have product-market fit. The Cloud is just too big, and growing too quickly, to not grow 100% by $1m or so ARR >if< you really have something of true and differentiated value in your market.

Product Marketing 207

Product Marketing Marketing SaaS Cloud 207

Casey Accidental

APRIL 13, 2021

As a product leader with a background in growth, it’s surprising how much what I actually end up working on is product/market fit. Product people should only be focused on growth i.e. connecting people to the value of a product once they’ve confirmed the product is delivering value.

Product Marketing 145

Product Marketing Marketing Retention Acquisition 145

Tom Tunguz

MAY 2, 2022

A founder recently told me he would have built his company differently in another fundraising market.

Product Marketing 314

Product Marketing Marketing Software Development Software 314

Sales Hacker

JANUARY 30, 2023

I’ve spent the last year working to find product-market fit for my startup, Dock. I’ve used our sales process to iterate our way to product market-fit and wanted to share what I’ve learned along the way. Find 10 people, then 100 people, then 1,000 people who love your product.

Product Marketing 102

Product Marketing Sales Marketing Customer Success 102

Intercom, Inc.

SEPTEMBER 1, 2021

That’s why some of Intercom’s first marketing hires were product marketers and why we’ve had a “seat at the table” from the early days of the company. . Product marketing looks different in every company, but one common trend is that many product marketing managers (PMMs) feel undervalued.

Product Marketing 138

Product Marketing Marketing Strategy Sales 138

Intercom, Inc.

MAY 16, 2018

Getting through the first product launch requires more than a marketing Band-Aid; it requires instilling a company-wide philosophy that marketing and product aren’t two antithetical forces but two sides of the same coin. In this article, you’ll learn how to: Understand the role of product marketing.

Product Marketing 223

Product Marketing Marketing Strategy Startup 223

For Entrepreneurs with David Skok

DECEMBER 13, 2017

Intro Many potentially great companies fail each year because, while they have an incredible product, they don’t figure out how to get it to market fast enough. Figuring out how to reach customers and break through to Product-Market-Fit remains one of the hardest parts of building a successful startup.

Product Marketing 262

Product Marketing Marketing Startup SaaS 262

Tom Tunguz

JULY 25, 2020

To handle this complexity, some startups have split the role under two leaders: a head of product marketing and a head of demand generation. An identical query for VP Product Marketing yields 1.6m This organizational pattern isn’t an anomaly. I searched on LinkedIn for VP Demand Generation. 464k results.

Product Marketing 197

Product Marketing Marketing Startup SaaS 197

Tom Tunguz

NOVEMBER 18, 2019

Though the startup may have achieved product market fit, the company may not understand the fit. Who is using the product and why? How do buyers describe the product amongst each other? Early in the life of a business, the product manager (often a founder) plays both the role of the PM and the PMM.

Product Marketing 217

Product Marketing Startup Marketing Interviewing 217

Kellblog

JULY 24, 2021

I sometimes get asked about how to structure an enterprise software marketing organization and the relative roles of product marketing vs. competitive analysis. My first job in marketing, which served as my bridge from a technical to a sales-and-marketing career, was as a competitive analyst.

Product Marketing 135

Product Marketing Marketing Sales Strategy 135

Casey Accidental

JULY 12, 2021

When you actually launch new products to customers (which many teams don’t do), product managers and designers that have focused on scaling issues and optimization have to flex a new type of cross-functional muscle: how to work with product marketing. Product Positioning Is A Delicate Dance.

Product Marketing 111

Product Marketing Marketing Branding Retention 111

SaaStr

MARCH 12, 2019

The post How do you price your SaaS product while finding the Product market Fit? If pricing feels consistent with similar apps, then it will seem fair and correct, and pricing won’t be a huge issue. Later, you can raise prices and optimize. View original question on quora. appeared first on SaaStr.

SaaS 236

SaaS Product Marketing Pricing Marketing 236

Chaotic Flow

SEPTEMBER 22, 2015

Finding product-market fit is a central, early stage challenge of every startup. Unlike consumer Internet products, SaaS products are essential business tools. In other words, SaaS customers want product-market fit as much as the SaaS vendor. The product proposes and the market judges.

SaaS 130

SaaS Product Marketing Marketing Software Development 130

SaaStr

AUGUST 6, 2021

CMO Julie Herendeen and CPO Sean Scott are PagerDuty’s product & marketing power couple. They bring together their respective strengths to drive remarkable product-led growth for PagerDuty, the incident response SaaS that’s been invaluable to tech teams since 2009.

Product Marketing 278

Product Marketing Marketing SaaS Metrics 278

Infinicept

DECEMBER 1, 2021

JOB DESCRIPTION Location: Denver or remote We are looking for a Senior Product Marketing Manager to join our fast-growing Denver-based fintech company.

Product Marketing 52

Product Marketing Management Marketing Innovation 52

OPEXEngine

NOVEMBER 23, 2021

What 14 startup investors & advisors taught us about chasing (and finding) product-market fit. It’s been a long-held notion in startup circles that lack of product-market fit will doom even the scrappiest of founders to fail. The problem with defining product-market fit. And this is what we heard.

Product Marketing 52

Product Marketing Marketing Metrics Retention 52

OPEXEngine

NOVEMBER 23, 2021

What 14 startup investors & advisors taught us about chasing (and finding) product-market fit. It’s been a long-held notion in startup circles that lack of product-market fit will doom even the scrappiest of founders to fail. The problem with defining product-market fit. And this is what we heard.

Product Marketing 52

Product Marketing Marketing Metrics Retention 52

OpenView Labs

JUNE 3, 2021

If you aren’t clear on what product marketing is, how it’s different from product management, and what the responsibilities of a product marketer are, you’re not alone. Specifically, I’m talking about product management and product marketing. This isn’t the case.

Product Marketing 93

Product Marketing Startup Marketing Engineering 93

Andreessen Horowitz

SEPTEMBER 16, 2019

Product-market fit is “ the only thing that matters ” early on in the startup journey, wrote Marc Andreessen in June 2007. Conventionally, product-market fit comes down to early signals that the market has voted your product as the best …

Product Marketing 92

Product Marketing Marketing Startup SaaS 92

OpenView Labs

APRIL 3, 2019

The researchers blame “premature scaling” as the root cause, pointing out that 70% of startups in the study scaled before they were ready and that startup founders substantially underestimate how long it takes to validate their market. It’s no wonder that the startup community obsesses over finding product-market fit.

Product Marketing 63

Product Marketing Pricing Marketing Startup 63

OPEXEngine

NOVEMBER 16, 2021

For a SaaS enterprise to be successful, determining the product-market fit is extremely important. The customers need to perceive a SaaS product’s utility in solving a particular problem to accept it as a viable solution. Product Market Fit is an important aspect of SaaS product development. Mark Andreessen.

SaaS 52

SaaS Product Marketing Enterprise Marketing 52

Outseta

OCTOBER 11, 2019

What I’ve learned about product market fit over a decade of working with SaaS start-ups By Geoff Roberts Few topics are discussed in start-up land more than product market fit —founders spend countless cycles iterating on their products, trying to find this often enigmatic state where it’s clear that there’s a real market for their new creation.

Product Marketing 50

Product Marketing Marketing SaaS Software 50

Brian Balfour

JUNE 28, 2017

It’s Not Just Product Market Fit The second “go-to” answer is product market fit. While product market fit is a component of the framework, it is far from the answer. The issue with the product market fit mantra is that we have taken it to the extreme and developed tunnel vision.

Product Marketing 111

Product Marketing Growth Hacking Marketing Startup 111

The Angel VC

AUGUST 7, 2014

Product/market fit is a topic that I've touched on a few times on this blog. It's that extremely crucial but somewhat hard to define (and even harder to measure) step which every startup needs to cross as it goes from an idea to a product to a real, scalable business.

Product Marketing 133

Product Marketing SaaS Startup Marketing 133

Chart Mogul

MAY 18, 2021

Here’s the episode: Related posts: How do you know when you’ve reached Product-Market Fit? How to Run Sales in the Era of Product-Led Growth.

Product Marketing 59

Product Marketing SaaS Marketing Cloud 59

Andreessen Horowitz

FEBRUARY 2, 2019

One of the toughest challenges for founders — and especially technical founders who are used to focusing so much on product features over sales — is striking “product-market fit” The concept can be defined many ways , but the simple …

Product Marketing 81

Product Marketing Sales Marketing SaaS 81

SaaStr

JULY 16, 2019

Join Rene Yang Stewart, Co-Head and Principal, Vista Equity Partners, and Monica Enand, Founder and CEO, Zapproved, as they discuss growing a company from product market fit to scale. René Stewart: So, Monica, you have, obviously, taken a company from figuring out product market fit to now a company of scale.

Product Marketing 141

Product Marketing Scaling Marketing Churn 141

Casey Accidental

JULY 30, 2018

I’ll start with product marketing. Product marketing has suffered from an identity crisis as long as I have known the term. Product marketing, when done correctly (which rarely happens), is usually in charge of three things: Deciding a soon to be released product’s positioning and messaging.

Product Marketing 72

Product Marketing Marketing B2B Engineering 72