Dear SaaStr: What Were The First Five Hires You Made After Product-Market Fit?


Q: Dear SaaStr: What Were The First Five Hires You Made After Product-Market Fit? My first 5 hires at Adobe Sign / EchoSign, beyond the core founding+ team, once we had paying customers and first, if early, product-marketing fit: #1: Full-time sales rep at $8k-ish MRR.

When You Fall Out of Product-Market Fit


I’ve been investing just long enough now to see start-ups fall out of product-market fit. But I didn’t get that apps with happy customers, and some real traction, could fall out of product-market fit. One reason is low NPS and a poor product.


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The Never-Ending Journey: In Search of Product-Market-Fit

For Entrepreneurs with David Skok

Intro Many potentially great companies fail each year because, while they have an incredible product, they don’t figure out how to get it to market fast enough. Figuring out how to reach customers and break through to Product-Market-Fit remains one of the hardest parts of building a successful startup. Startup Help PMF product market fit SaaS sales Sales and Marketing

Product-Market Fit in Different Capital Environments

Tomasz Tunguz

A founder recently told me he would have built his company differently in another fundraising market. In 2008, tightfistedness dominated the market. The 11 year bull market transformed that dynamic.

Product Market Fit: A Lesson from Sephora’s Head of Product

Speaker: Sneha Narahalli - VP, Head of Product at Sephora

In this webinar, Sneha Narahalli, Head of Product at Sephora (Digital, Data & MarTech), will give you an iterative method for identifying and developing Product Market Fit.

5 Signs You (Finally) Have Early Product-Market Fit


In the end, if you hit $1m ARR and are growing < 100% annually in this day-and-age, you don’t quite have product-market fit. A related post here: When You Fall Out of Product-Market Fit | SaaStr.

Finding SaaS Product-Market Fit

Chaotic Flow

Finding product-market fit is a central, early stage challenge of every startup. Unlike consumer Internet products, SaaS products are essential business tools. In other words, SaaS customers want product-market fit as much as the SaaS vendor. Unlike offline B2B products, the SaaS product creates an always-on connection between the SaaS company and the SaaS customer. The product proposes and the market judges.

SaaStr Podcast 470 (and Video): How Product & Marketing Should Work Together with PagerDuty


CMO Julie Herendeen and CPO Sean Scott are PagerDuty’s product & marketing power couple. They bring together their respective strengths to drive remarkable product-led growth for PagerDuty, the incident response SaaS that’s been invaluable to tech teams since 2009.

Casey’s Guide to Finding Product/Market Fit

Casey Accidental

As a product leader with a background in growth, it’s surprising how much what I actually end up working on is product/market fit. So it’s important to have a strong understanding of what product/market fit looks like before investing in growth. Time To Market.

Product Positioning and the Product Marketing Partnership

Casey Accidental

When you actually launch new products to customers (which many teams don’t do), product managers and designers that have focused on scaling issues and optimization have to flex a new type of cross-functional muscle: how to work with product marketing.

Power of the Platform: A PM's Path to a Winning Product Experience

Speaker: Marcus Andrews - Director of Product Marketing & Keren Wexler - Sr. Director of Product

In this webinar, Marcus Andrews and Keren Wexler will explain common challenges faced by product teams, how to use analytics to create better product launches, platform adoption, and how to add feedback into your workflows!

Product Market Appetite vs. Product Market Fit


What I’ve learned about product market fit over a decade of working with SaaS start-ups By Geoff Roberts Few topics are discussed in start-up land more than product market fit —founders spend countless cycles iterating on their products, trying to find this often enigmatic state where it’s clear that there’s a real market for their new creation. The quality of the product you’re marketing. Oftentimes they even see it as being productive.

Quantitative Indicators of Product-Market Fit


What 14 startup investors & advisors taught us about chasing (and finding) product-market fit. It’s been a long-held notion in startup circles that lack of product-market fit will doom even the scrappiest of founders to fail. Customers start to demand your product.

Can product-market fit be measured?


What 14 startup investors & advisors taught us about chasing (and finding) product-market fit. It’s been a long-held notion in startup circles that lack of product-market fit will doom even the scrappiest of founders to fail. Customers start to demand your product.

Product Marketing the PLG Way: A Collection of Best Practices

OpenView Labs

If a product launches, but no one’s around to hear it, did it really make a sound? . While product marketing teams are heavily focused on bringing products to market, that’s not their sole responsibility. Your guide to product-led marketing. Marketing?

Scaling Your Startup and Getting Funded: Key Lessons from Seasoned Pros

Speaker: Brian Chang, Managing Director of Warburg Pincus & Scott Schwan, Chief Product Officer of A-LIGN

Scaling your SaaS business to the growth stage requires a strong product/market-fit, an optimized marketing funnel with repeatable sales processes, and a strategy for customer retention. But how do you truly get to that coveted phase of continued growth and profitability?

How do you price your SaaS product while finding the Product market Fit?


The post How do you price your SaaS product while finding the Product market Fit? Just start with comps. With comparables. Software is very expensive to build, but for the most part, costs almost nothing to ship. It might cost you $0.10 a month in hosting charges per user for an app that isn’t server or storage intensive. So why is one app $5 a month and another $150 a month?

Meet the team: Intercom’s PMMs discuss our approach to product marketing

Inside Intercom

At a product-first company like Intercom, our product marketing team has always had a crucial role – and over the years, we have often discussed how we approach product marketing. Of course, not all companies go about product marketing in the same way.

From Product-Market Fit to Product-Market-Price Fit

OpenView Labs

The researchers blame “premature scaling” as the root cause, pointing out that 70% of startups in the study scaled before they were ready and that startup founders substantially underestimate how long it takes to validate their market. It’s no wonder that the startup community obsesses over finding product-market fit. After all, product-market fit is a critical prerequisite to being able to scale in a manner that creates long-term value for shareholders.

Structuring the Organization and Duties of Product Marketing and Competitive Analysis


I sometimes get asked about how to structure an enterprise software marketing organization and the relative roles of product marketing vs. competitive analysis. Regular readers know I believe the mission of marketing is to make sales easier. They are experts in products.

How Leveraging Data Creates Efficient Product Roadmaps

Speaker: Hannah Chaplin - Product Marketing Principal & Steve Cheshire - Product Manager

In this webinar, Hannah Chaplin, Principal Product Marketing and Steve Cheshire, Product Manager will demonstrate how to use product data to inform your roadmap and evaluate the true business value of feature additions.

Product-User Fit Comes Before Product-Market Fit

Andreessen Horowitz

Product-market fit is “ the only thing that matters ” early on in the startup journey, wrote Marc Andreessen in June 2007. Conventionally, product-market fit comes down to early signals that the market has voted your product as the best … enterprise & SaaS Company Building 101 product-market fit

Achieving Product Market Fit For Your SaaS Enterprise


For a SaaS enterprise to be successful, determining the product-market fit is extremely important. The customers need to perceive a SaaS product’s utility in solving a particular problem to accept it as a viable solution. What Is Product-Market Fit? AT A GLANCE.

The Role of Product Marketing—And Why Startups Need to Define It

OpenView Labs

If you aren’t clear on what product marketing is, how it’s different from product management, and what the responsibilities of a product marketer are, you’re not alone. Specifically, I’m talking about product management and product marketing.

The importance of an effective product marketing strategy

Inside Intercom

Despite the mountain of evidence contradicting the mantra of “if you build it, they will come”, it’s still extremely prevalent among product-first companies. First, most founders don’t have a background in either sales or marketing, and even though they’re told to “ start marketing the day you start coding ”, they just don’t know where to begin, or they’re incredibly overconfident. Do they know where to go to promote their product, and how to do it once they get there?

From Build to Buy: The Path to Better Analytics for Your Application

Speaker: Ardeshir Ghanbarzadeh, Senior Product Marketing Manager, Logi Analytics

Making the transition from building your analytics in-house to investing in a third-party embedded solution can be complicated.Watch this webinar with Ardeshir Ghanbarzadeh, Senior Product Marketing Manager at Logi Analytics, for tips on making the transition as smooth as possible, and getting on the right path to better analytics for your app!

Keeping the market in mind: What makes product marketing successful at Intercom?

Inside Intercom

At Intercom, we believe the best products are built with the market in mind. That’s why some of Intercom’s first marketing hires were product marketers and why we’ve had a “seat at the table” from the early days of the company. . product marketing team.

Popmenu Secures Product Market Fit Pre-COVID, Growth Soars

Chart Mogul

Their product helps restauranteurs showcase their inventory, their creativity, the quality of ingredients, … Next up on the SaaS Open Mic Podcast is Brendan Sweeney, CEO and Co-Founder of Popmenu , a restaurant technology company. How to Run Sales in the Era of Product-Led Growth.

How to Find Product/Market Fit


You're still devoting every waking thought to product development, sales process improvements and marketing - but now, you have a little bit more confidence in your hard graft. People are using, enjoying, and paying for your software - and you've just found Product/Market Fit Growing a SaaS startup is an all-consuming grind. But there comes a point when the late nights and hard decisions become a little bit easier.

a16z Podcast: Product-Market Sales Fit (What Comes First?)

Andreessen Horowitz

One of the toughest challenges for founders — and especially technical founders who are used to focusing so much on product features over sales — is striking “product-market fit” The concept can be defined many ways , but the simple … design SaaS bottom-up SaaS build vs buy category creation enterprise startups founder/maker/operator stories M&A product-market fit sales

Why the Product Message Should Come From Product Management

Speaker: Jordan Bergtraum, Head of Product at Equip ID & Consultant

Join Jordan Bergtraum, Head of Product at Equip ID & Consultant, as he tells you why Product Management should create the initial Product message and how to create a compelling Product message!

From Product Market Fit to Scale – Perspectives from Founder & Investor (Video + Transcript)


Join Rene Yang Stewart, Co-Head and Principal, Vista Equity Partners, and Monica Enand, Founder and CEO, Zapproved, as they discuss growing a company from product market fit to scale. We’re here to share with you guys some perspectives on the journey that a company goes through from a fund raising standpoint as well as some of the operational challenges as a company hits product market fit to all the way scaling the business.

5 Major Product Marketing Trends to Watch In 2021

OpenView Labs

The report’s authors already laid out how to get back to hyper-growth , and their article inspired me to share my predictions for 2021’s most important product marketing trends: 1. More SaaS companies will adopt product-led growth. Content marketing will drive user acquisition.

Popmenu Secures Product Market Fit Pre-COVID, Growth Soars

Chart Mogul

Their product helps restauranteurs showcase their inventory, their creativity, the quality of ingredients, … Next up on the SaaS Open Mic Podcast is Brendan Sweeney, CEO and Co-Founder of Popmenu , a restaurant technology company.

6 Product Marketing Strategies That Will Get You More Sales

Neil Patel

According to the Harvard Business School, the greatest problem faced by companies when launching a new product is a total lack of preparation. Because of this, up to 30,000 new products are launched every year—and at least 95 percent end in failure. What Is Product Marketing?

4 Competencies of a Successful Sales Team

Speaker: Collin Stewart, Co-Founder & Co-CEO, Predictable Revenue

As you scale your SaaS business, you want to be armed with all the necessary tools to ensure optimal growth, which ultimately stems from how effective your sales team is. After identifying that you have a great product that the market needs, the next step is to determine if you have the proper messaging, if you are using the correct channels, and if you have the most effective tactics in place. Join Co-Founder and Co-CEO of Predictable Revenue Collin Stewart to learn how to use this formula to fast-track your startups’ growth journey.

Product Market Fit: Finding Your Product’s Place in the Market


Ari Wells is the VP of Product Marketing at cloud service mogul Akamai. He joined us on stage at Recur 2018 to talk about how their team takes a product from concept to launch. You hear about product market fit a lot these days, and with good reason. There are so many great ideas out there, the hard part is going to be how you find your market. Finding a path to a viable product market fit needs to be a synergistic process to be successful.

Why Product Market Fit Isn't Enough

Brian Balfour

It’s Not Just Great Product The “go-to” answer for almost every question in startups, is “build a great product.” Building a great product is a piece of the puzzle, but it’s far from the full picture. There are great products that never reach $100M+. There are also terrible products by many people's definition that reach far greater than $100M+. Build a great product" can't be the answer to most growth questions, if the above two statements are true.

Is Product Marketing Really Still a Mystery?

OpenView Labs

Me : “I’ve worked in Product Marketing for the last seven years.”. Them : “Oh, so you do Marketing?”. I work with marketing teams, but my role isn’t exactly marketing.”. I truly believe that Product Marketing is a crucial role for an organization of any size, so I can’t believe it when anyone tells me they either don’t have a Product Marketer or that they aren’t sure what Product Marketers do. Become a Product Marketer!

What is product-market fit? Tapping into your best customers


Imagine a world in which your customers sell your product for you. You just have to achieve stellar product-market fit. Marc Andreessen, cofounder and general partner of Andreessen Horowitz, put it this way, “product-market fit is when people sell for you.”