Benchmarks: Don't Hide This SaaS Benefit
Practical Advice on SaaS marketing
JULY 1, 2020
Benchmarks are useful Of course, SaaS vendors need to be very careful to share only aggregate data. But with proper protections, they can regularly collect and share helpful benchmark information that allow companies to compare themselves to their peers. benchmarks customer experience SaaS marketing value propositionA company may have lots of ways to know what’s going on inside their organization. But it’s more difficult to know what’s going on outside.