SaaS Financial Benchmarks by Baremetrics


For every decision-maker in a SaaS company, understanding SaaS financial benchmarks makes a proper interpretation your internal performance metrics possible. All the data your startup needs 1 What are SaaS financial Benchmarks? 2 Why use SaaS Financial Benchmarks?

How to use Benchmarks by Baremetrics


We built the Baremetrics Benchmarks feature to answer these questions. We collected data from 800+ small and medium sized subscription companies using Baremetrics, anonymized it, and aggregated it to provide benchmark data for key metrics and subscription pricing.


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Benchmarking and Budgeting Go Hand in Hand


In working with hundreds and hundreds of SaaS CFOs over the past 15 years, I’ve noticed that effective and strategic CFOs incorporate accurate benchmarking into the daily business of the company and especially into the budgeting and planning process. .

Benchmarks: Don't Hide This SaaS Benefit

Practical Advice on SaaS marketing

Benchmarks are useful Of course, SaaS vendors need to be very careful to share only aggregate data. But with proper protections, they can regularly collect and share helpful benchmark information that allow companies to compare themselves to their peers.

Best Practices for Creating Long-Lasting and Continuous Discovery Habits

Speaker: Teresa Torres, Internationally Acclaimed Author, Speaker, and Coach at

Join internationally acclaimed author, speaker, and coach Teresa Torres as she explores the what, how, and why behind creating continuous discovery habits that give your team a clear benchmark to aspire to.

How to Benchmark Your OpEx Profile

The SaaS CFO

The post How to Benchmark Your OpEx Profile appeared first on The SaaS CFO. When I review a SaaS P&L for the first time, I take a high-level approach to understand the financial health of the business. I break the P&L into two sections, the “top half” and the “bottom half.”

Pulse 2021 Slides: Net Dollar Retention (NDR) Benchmarks and Thoughts


This is a quick post to share the slides I presented today at the GainSight Pulse Everywhere 2021 conference in a session entitled Net Dollar Retention, Key Benchmarks at $50M, $200M, and $1B in annual recurring revenue (ARR).

Benchmarking your SaaS startup

The Angel VC

While we have quite a lot of data from our SaaS portfolio companies and from SaaS startups pitching to us (which I'll be happy to share, in aggregated form, in another post), I thought it would be good to increase our sample size by asking a larger number of SaaS startups to provide us with some key metrics: SaaS metrics benchmarking survey If you're a SaaS startup I'd love you to participate in the survey. benchmarks conversion saas kpis saas metrics

SaaS Inside Sales Benchmarks Survey | Take It!

Chaotic Flow

As many of you may know, Trish Bertuzzi and the folks over at the Bridge Group publish a lot of great stuff on Inside Sales strategy and operations, including inside sales compensation benchmarks, lead development rep best practices, outbound selling strategies, and on an on. Their upcoming 2015 Inside Sales Metrics and Compensation report will feature expanded coverage and focus of SaaS inside sales benchmarks in an extra effort to service the SaaS community.

Rule of 40: How to benchmark your SaaS growth


Benchmark the health of your SaaS company, and. When it comes to the time period, you can add rigour to your estimations by looking at the Rule of 40 using both quarterly and year-to-date (YTD) measurements (benchmarking these against the previous year).

Guide to Data Consulting Success: What to Know & Ask Before Your Next Data Project

Whether you're starting a new data initiative or benchmarking a current effort, this guide breaks down how to develop a coherent data strategy, avoid common pitfalls, and work with data consultants to improve business visibility and drive growth.

Benchmarking Amplitude's S-1: How 7 Key Metrics Stack Up

Tomasz Tunguz

Amplitude, a leading provider of web analytics, filed their S-1 earlier this week. The company leverages novel storage techniques to scalably collect data on how users engage with mobile apps and web sites. Amplitude counts Cisco, Adidas, PayPal and CapitalOne amongst its customers.

2021 Sales Forecasting Benchmarks Spotlight Opportunities for Improvement


Ever wish you had sales forecasting benchmarks to assess how your own organization stacks up? . Introducing the Ultimate Forecasting Benchmarks: The 2021 State of Sales Forecasting. Establish industry benchmarks for forecast management, process and performance.

B2B SaaS Metrics 2020 Benchmark Report: A Discussion with Ray Rike and The SaaS CFO


In this fast-paced episode we move through topical discussions of the major SaaS metrics followed by investors and operators alike, and look at the size-segmented benchmarks presented in Ray’s 2020 B2B SaaS Metrics report.

Reflections on the SaaS Sector’s Benchmarks Coming into 2020


Last week we published the most recent SaaS & Software benchmarks in our platform used by companies in their FP&A analyses for management, boards and investors. In the 2020 Benchmarks, we added a number of new benchmarks around compensation expense, plus, a measure of the SaaS Cash Conversion Rate, popularized by Bessemer. In addition, benchmarks for time to profitability, not just for the best in class, but for the sector as a whole have shortened.

2020 Database Strategies and Contact Acquisition Survey Report

As buyer expectations continue to heighten, marketing and sales teams are feeling pressured to deliver authentic messaging to buyers at every point of their customer journey. This report aims to highlight the current state of B2B database and contact acquisition strategies, and organizations’ goals to leverage data to fuel their go-to-market strategies in 2020 and beyond.

How To Benchmark Your NPS


How can you compare your score to others in your industry, or to any general benchmarks? Below, I’ll walk through some strategies for both external and internal benchmarking, as well as try to convince you that the score itself should be the last thing on your mind. External Benchmarks. Overall Benchmarks. Industry Benchmarks. You can read the details of that study on Delighted’s NPS Benchmarking page and compare your score! Internal Benchmarks.

SaaS Free Trial Benchmarks: Is Your Product Hitting The Mark?


Do you know if your product’s Free Trial is hitting industry benchmarks? Conversion Rate Optimization Retention Monetization SaaS Free Trial Benchmarks SaaS Free Trial SaaS Acquisition Customer Engagement Customer Onboarding

SaaS Conversion Rates for All The Different Benchmarks


When looking at metrics and benchmarks for SaaS companies , the quality of their landing page is a big part of what starts people moving down the sales funnel. 3 What Benchmarks Do You Want to Use? What Benchmarks Do You Want to Use?

110% Net Dollar Retention Is The Benchmark


The post 110% Net Dollar Retention Is The Benchmark appeared first on OPEXEngine. Blog customer retention customer success customer success rate net dollar retention SaaS Benchmark SaaS Churn SaaS metricOne SaaS metric we monitor closely is net dollar retention. It tells you what percent of revenue from current customers you retained from the prior year, after accounting for upgrades, downgrades, and churn.

2019 Expansion SaaS Benchmarks Report

OpenView Labs

The post 2019 Expansion SaaS Benchmarks Report appeared first on OpenView

SaaS Company Benchmarking: Leveraging Metrics for Performance Insights


The Value of Benchmarking. By tapping into this horde of data, a skilled SaaS CFO can create comparable company benchmarks to validate their reporting methodology, then use these to drive their annual planning process and evaluate business performance on several levels. In my experience working with enterprise SaaS companies over the past five years, I’ve seen a large variance in benchmarks for gross margin across subscription software businesses.

SaaS churn rate benchmarks: and how to do better yourself!


It is a common belief in the SaaS industry that the acceptable SaaS churn rate benchmarks is around 5% annually. There are many factors that decide what is an acceptable benchmark and what exceeds it. Hence, you need to consider multiple factors to find SaaS churn rate benchmarks.

OPEXEngine joins Bain & Company To Boost Operational Benchmarking Capabilities For Software Companies


OPEXEngine provides SaaS and Software companies with comprehensive and accurate analytics and benchmarks to help executives understand and improve operational performance. OPEXEngine’s proprietary benchmarking capabilities help drive key strategic and operational decisions and growth.

“What’s a Good Conversion Rate for My Landing Page?” [Conversion Benchmark Report 2021]


That’s where industry benchmarks come in—and that’s why we’re thrilled to bring you a fresh (and free) Conversion Benchmark Report for 2021. Introducing the 2021 Conversion Benchmark Report. Conversion Intelligence Insights: Beyond the Benchmarks.

[Q&A] B2B SaaS Benchmarks: How Does Your Company Compare to +1,500 of Its Peers?


SaaS Capital joined us for a webinar to share the results from their 10th annual B2B SaaS benchmarking survey. They just need to be aware of it and that’s why this kind of thing is helpful with the benchmarking data that you can compare.

Benchmarking Your Sales and Customer Success Teams

Tomasz Tunguz

The report uses data from 5m sales and customer calls to benchmark sales team performance. Our portfolio company released the State of Conversational Intelligence 2020. There’s lots of great data in the report. Some of the data reaffirms rules of thumb. For example, the typical win rate of a sales qualified lead is 19%. Other data points are surprising. For example, the average SDR dials 106 people to schedule one meeting.

Series A SaaS Startup Benchmarks for 2018

Tomasz Tunguz

How far along was the typical SaaS Series A in 2018? The median business was at $1.8M in ARR and growing at 250%. The chart below shows a representative sample of SaaS Series As’ ARR and projected ARR growth rate for 2018. Breaking this down a bit more into quartiles, the ARR quartiles were: 25th. And the ARR growth rate quartiles were: 25th. These figures are larger than I expected. To be fair, 22% of companies raised at $0 in ARR.

Activity vs. Impact: Key Findings from the 2019 Marketing Automation Satisfaction Benchmark Report


In this new and expanded 2019 benchmark study , we revisit today’s marketing automation platforms and dig deeper into the quality of reporting, nature of the insights, and the impacts these platforms continue to have across the B2B community. The post Activity vs. Impact: Key Findings from the 2019 Marketing Automation Satisfaction Benchmark Report appeared first on InsightSquared.

Benchmarking Sales Prospecting Volumes, Deal Terms, and Meetings in the Coronavirus Era

Tomasz Tunguz

How do you benchmark a sales organization in a time like this? If you’re interested in how to benchmark your sales team and understand how other sales teams’ performance is evolving, take a look at the Chorus Daily Briefing

5 Major Takeaways From the 2020 Expansion SaaS Benchmarks Report

OpenView Labs

Four years ago, OpenView released the first annual Expansion SaaS Benchmarks Report in order to fill a critical data gap for SaaS founders and CFOs who had a lot of questions about optimal growth rates, burn levels, gross margins and other key data points.

Companyon’s SaaS Benchmarks Modeling Tool

OpenView Labs

As you may have guessed from Firas’ background, we’re huge fans of OpenView, which recently published the 2019 Expansion SaaS Benchmarks Report and accompanying Expansion SaaS Benchmarks Data Explorer. I further enhanced OpenView’s Expansion SaaS Benchmarks Data Explorer by building the accompanying SaaS Benchmarks Modeling Tool to measure the current and projected performance of our portfolio against other high-performing SaaS startups.

OpenView’s 2019 Expansion SaaS Benchmarks [Podcast]

OpenView Labs

Our 2019 Expansion SaaS Benchmarks are live! The post OpenView’s 2019 Expansion SaaS Benchmarks [Podcast] appeared first on OpenView This year we surveyed over 500 companies, ranging from pre-revenue to $150M+ ARR with nearly half of respondents coming from outside the U.S. On this episode, OV’s Kyle Poyar and Sean Fanning along with NetSuite’s Tom Kelly, share the findings and some advice for founders. Follow along here. ?. Prefer to listen on iTunes? Click here.

Benchmarking Zoom's S-1:How 7 Key Metrics Stack Up

Tomasz Tunguz

In the past few years, Zoom has become a verb: the act of video conferencing someone. Eight years ago, Eric Yuan, former VP Engineering at WebEx left to create a business with a better video conferencing product. He and his team authored a new codec, which is far more resilient than others. The innovation results in higher quality calls.

2020 Expansion SaaS Benchmarks: Getting Back to Hyper-Growth

OpenView Labs

When we were preparing the 2020 expansion SaaS benchmarking survey, our biggest question was: “How did COVID-19 and the economic downturn affect private SaaS companies?” The 2020 Expansion SaaS Benchmarks report includes tons of more info, including data on: Founder attitudes.

Benchmarking Slack's S-1: How 7 Key Metrics Stack Up

Tomasz Tunguz

Slack has transformed the way we work. By replacing email with beautiful and simple internal chat, Slack has productized productivity. Founded as a gaming company called Tiny Speck in 2009, the company’s initial product, Glitch, didn’t catch on as expected. So the business pivoted to commercialize an internal tool - a S earchable L og of A ll C onversation and K nowledge, Slack. Since those early days, the company has grown to employ 1500 employees according to their S-1.

Nothing simple about SaaS benchmark metrics

Practical Advice on SaaS marketing

There are certainly plenty of surveys and published benchmarks on SaaS metrics that try to provide guidance. Use caution with rules of thumb But you should be careful not to take these SaaS benchmarks as gospel. There are lots of simple questions about SaaS that don’t have simple answers. Here are a few I hear all the time: How much should I spend on sales and marketing to acquire customers? How many leads do I need to attract? What’s the right leads-to-paying customer yield?

What Is Good Retention: An Exhaustive Benchmark Study with Lenny Rachitsky

Casey Accidental

BONUS: Why are Casey’s benchmarks for consumer transactional businesses lower than others? At the end of 2019, I presented Eventbrite’s product plans to the board for 2020.

Benchmarking DataDog's S-1: How 7 Key Metrics Stack up

Tomasz Tunguz

Recently, we’ve seen a series of product-driven companies building huge customer bases with tremendous account expansion and terrific sales efficiency. DataDog is no exception. DataDog provides a very popular IT monitoring solution that has grown from its founding in 2010 to a huge business. During that time the product has grown from infrastructure monitoring to application performance management, logging and user experience products. The company published its S-1 Friday.

Benchmarking PagerDuty's S-1:How 7 Key Metrics Stack Up

Tomasz Tunguz

PagerDuty was founded in 2009 by 3 former Amazon engineers who were often on-call. To engineers, being on call means carrying a pager to respond to crises when software breaks or services go down. In the 10 years since that day, PagerDuty has built an exceptional business.