A SaaS pricing guide: SaaS pricing models, strategies, & examples


Every SaaS company might be different—but almost every single one makes the same mistake that puts the company in jeopardy: it doesn't understand its pricing. If your SaaS company doesn’t have a pricing strategy in place, you’re leaving huge revenues on the table. Cost-plus pricing.

How to Optimize Your SaaS Pricing Page? (Best Practices + Examples)


Psychological facts about your consumers + advanced pricing page tips + real SaaS examples = your SaaS pricing page is ready to close! SaaS Sales

Should Your Startup Differentiate On Pricing?

Tom Tunguz

Others want to innovate in every dimension and re-invent every discipline from pricing to marketing to support to customer success. At the outset, Brad also sought to change the pricing model. So pricing’s a really difficult thing, right? Startups are innovation machines.

When You Raise Prices More Than a Smidge … They At Least Look At Another Vendor


We’ve talked quite a bit about the pros and many cons of raising prices on existing customers on SaaStr. Our general view, and experience, is that until you are fairly mature, raising prices on existing customer isn’t worth it.

Matching Price to Value: 3 Lessons in Monetization from Menlo Ventures (Video + Transcript)


We’re going to talk about matching price to value, and I’m going to share some lessons from my time as both an operator and an investor. This is an interesting study that was done by the folks from Price Intelligently. The next camp, we price it artificially low.

3 Steps to perform a pricing audit and maximize profitability


Your core is a lot like pricing in SaaS companies. Like your core, pricing is a wildly untapped growth lever. Building a strong pricing strategy starts with hiring a professional team to conduct a pricing audit. What is a pricing audit? Pricing strategy.

5 Reasons Not To Raise Prices on Existing Customers. And 2 Better Ways to Do It Anyway.


I remember the first time I tried to do the Old Price-Raise-Without-Notice tactic. But as time went on, we got a bit better at pricing ?? Just to increase Qualcomm to the same pricing everyone else had at their bracket. I canceled the price increase.

When and how should SaaS startups offer reduced pricing?


For most SaaS apps, you want to at least start with “just right”, Goldilocks pricing: Too high a price, and you start to add friction to the sales process. So too high a price will dramatically increase friction, likely not enough to be worth the additional revenue per deal.

Scaled pricing: comparing tiered and volume pricing scales


It’s time to throw the age-old theory of “one product, one price” out the window. Sure, a single package at a fixed price might attract customers and spur growth and keep things simple in the early days of your company. What is scaled pricing? How scaled pricing can drive growth.

What do you think makes a good SaaS pricing page?


A few thoughts at least: The stronger the brand, the more complex the pricing page can be. That means their prospects will be more patient with complex pricing. But your prospects may just move on if the pricing page makes it seem too … hard.

Pricing Formulas 101: Everything You Need to Know

Rebilly | Insights Into Subscription Billing

Choosing a pricing formula is one of the first — and most important — steps when creating a pricing plan. In addition to understanding the basic pricing formulas available, you need to know how to combine those into a value-based pricing structure for your subscription business.

How to Price Your Subscriptions

Rebilly | Insights Into Subscription Billing

Pricing can make or break a subscription business. You need to make sure that you’re pricing in a way that allows for sustainable business growth, while also enticing customers, while also not leaving any money on the table. Read on to find out: Pricing vocabulary: plans, formulas, and more, oh my! Before we dig in too deep on the subject of pricing itself, let’s lay some groundwork for subscription-specific price terminology.

How to Price Discounts in Multi-year SaaS Contracts

The SaaS CFO

SaaS Multi-year Pricing Discounts SaaS pricing can be a pretty complex subject. Mix multi-year contracts, discounts, and churn into your internal pricing discussion, and you need a degree in math to determine the optimal pricing for you and your customer.

With SaaS sales, is it better to have an annual price or a monthly price, billed annually?


No hiding the monthly option, no pricing confusion: In fact 26% of Zoom’s customers still pay monthly, even at $500m+ in ARR: More here: 5 Interesting Learnings From Zoom. Small business and individuals often prefer to pay monthly, even at a significantly higher price (e.g.,

Pricing objectives: choosing the best pricing objectives for growth


Your pricing objective sets the course for your business’s pricing strategy and can mean the difference between the success and failure of your SaaS business. Companies can (and should) set their prices in order to meet specific objectives. What are pricing objectives?

Pricing Page Guide: What the Best 5 Pricing Pages Get Right [2019]


“Close enough” is sufficient only in horseshoes and hand grenades; your pricing page is no exception. If your pricing page isn't perfectly designed to convert potential customers, all that effort you put into sales, marketing, and product development might as well be for naught.

5 Lessons on SaaS Pricing


Pricing is the exchange rate you put on all the tangible and intangible aspects of your business. For young SaaS founders, navigating the complex world of pricing can be very overwhelming. Base your prices on value. Price is what you pay.

SaaStr Podcast #211: The Ultimate Guide To SaaS Pricing From Investors @ Benchmark, Matrix, Upfront Ventures & Operators @ Figma, Snyk and Kustomer


In Today’s Episode: * David Skok , General Partner @ Matrix Partners: Why does David believe that all good products have at least one variable pricing axis? Chetan Puttagunta , General Partner @ Benchmark: Why does Chetan believe we have seen a strong decline in the per seat pricing model?

Pricing Structure Guide: Finding the Optimal Price Structure


If you know anything about us here at ProfitWell, it’s that we’re pretty keen on pricing. We’re always available to talk about pricing. Doesn’t matter who you are or what you’re selling, if it’s pricing, we’re interested. What is a pricing structure? Tiered pricing.

Pricing Methods: Understanding the Top 6 Pricing Methodologies


For a young company, choosing a pricing method and establishing your overall pricing strategy can be daunting - it's the moment where you find out how much people actually value your beloved idea and how much they're willing to pay for it. What are pricing methods?

What is pricing power? How the power of pricing determines success


Deciding when to adjust your pricing is never easy. Think back to the last time Netflix raised its monthly price—social media was chock-full of negative comments about it. That’s why understanding how much pricing power you have is so important. What is pricing power?

What are Pricing Analytics? Using Pricing Analytics to Increase Profits


They’re confident in their pricing strategy since they know it’s rooted in real data. Those two crucial bits of information might seem simple on the surface, but they drive the vast majority of pricing mistakes companies make. What are pricing analytics? Get to know your pricing.

How to handle price objections


When someone tells you your product is too expensive, it's not always about the price. A classic sales mantra is that if a prospect gives you the price is too high objection , you simply haven't communicated enough value. They have the money, but don't want to pay your price.

SaaS Pricing Models & Strategies Demystified


Pricing can be one of the most overwhelming and puzzling parts of business. SaaS businesses, in particular, have a unique challenge with pricing for a few reasons: There’s an almost infinite number of different ways to price a SaaS product. What is pricing? Pricing Models.

How do you price your SaaS product while finding the Product market Fit?


If your app is about as valuable as Box, then price it like Box. If your app is about as valuable as Twilio, then price it like Twilio. They are used to it, and used to certain organic price points. Later, you can raise prices and optimize. Just start with comps.

Why do most entrepreneurs under price their offering?


The post Why do most entrepreneurs under price their offering? Because (1) we aren’t trained sales leaders, and (2) we worry most about not losing the deal. Founders know the value of a key logo can be 10x-100x the value of the contract itself.

Is it popular for SaaS to offer price lock guarantee?


Price protection. The last thing I want as an enterprise buyer is to get to start using a new app, budget say $400k a year for it for years to come … and have the vendor raise the price to $600k. So in many cases, an enterprise buyer is somewhat happy to do a 3+ year deal IF they are 99%+ sure they’ll use you for 3 years, in exchange for eliminating even the chance of a budget-busting price increase. The post Is it popular for SaaS to offer price lock guarantee?

What are the cons of a pay-per-user SaaS pricing model?


The pros are that the revenue is highly predictable, and most SaaS applications are still priced this way. The cons are that it the one-size-fits-all approach to subscription pricing is a bit … dated … in SaaS. The post What are the cons of a pay-per-user SaaS pricing model?

Fact or fable: the pricing power of 9


On this episode of the ProfitWell Report, Ria Lao , Founder and CEO at GroupStar , has a fascinating question that you've probably thought of at some point: Should you end your subscription price in 9? One of these tricks is to end your prices in 9 rather than a 0 or a 5. So to answer this week’s question, we designed a pricing experiment with just over ten thousand potential buyers. The theory behind ending your prices in a 9 actually stems from a J.C.

Just Where Are SaaS Companies Priced After the 2018 Correction?

Tom Tunguz

Just where are we pricing SaaS companies today? Then prices began a long descent into the February nadir at 3.3x These are exceptional businesses growing at exceptional rates trading at exceptional prices. Reading the news in the past week made me wonder.

How pricing strategy helps shape your entire business model

Inside Intercom

No matter the specifics of how your company adapts and grows, it’s crucial to be aware of how your pricing strategy relates to other aspects of your business. Do you have a pricing page on your site or do you make it up on the fly?

Ten Year's Worth of Learnings About Pricing

Tom Tunguz

Last week, I shared a presentation with an executive team at a large public SaaS company on everything I’ve learned about pricing. Why do we set prices? Setting aside the important reasons of generating revenue and maintaining solvency for a business, there are many other reasons to set price. Price reinforces brand because price telegraphs whether a product is a premium product or a value product. There are four components to pricing: 1.

What Are The Most Successful SAAS Pricing Models and What You May be Doing Wrong


SaaS (Software as a Service) has proven to be a very elastic, scalable and progressive industry. According to IDC , cloud services market grew 28.6 percent in the first half of 2017 and the revenue totaled 63.2 billion (the biggest share belongs to SaaS).

Best SaaS Pricing Pages – 4 Key Examples From Crazy Egg Experts

The Daily Egg

Source Service as a software companies had better put their best SaaS pricing pages forward if they hope to stay on top of the competition. The thing is, it’s not easy developing the perfect pricing page, no matter what type of service you offer.

Pricing Strategies: How To Price Your Social Media Marketing Services


How to price your social media marketing services Now when it comes to social media marketing, most people wanted to know how much it costs. Raise your prices It is only natural and quite tempting on your part to offer lower prices so that you can attract more clients in the long run.

Pricing Optimization: Why and How You Need to Optimize Your Prices


For years, I’ve seen companies start their pricing journey by simply pulling a number out of their hat and calling it a day. Some get close, guided by their competitors’ prices (which were likely pulled from their own hats). That’s where pricing optimization comes in. pricing

[SaaStock Latam special]: How Superlógica grew 10x by improving pricing plans


In my conversation with André we get deep into the story behind that switch, how pricing plans were created and the pitch adjusted. The post [SaaStock Latam special]: How Superlógica grew 10x by improving pricing plans appeared first on SaaS Revolution Hub.