How to Make Data-Driven Pricing Decisions


Learn how to make suitable pricing decisions, factors to consider, and several data-driven pricing strategies for your subscription business

Reinvent the Wheel on Product. Not on Pricing.


Q: How can enterprise software (SaaS) pricing be optimally defined, taking into account that two of three versions of the software can be offered, e.g. ‘small’, ‘medium’, ‘large’? Segment your pricing (we know this). Not on pricing.


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Dear SaaStr: Should I Publish My Pricing?


Q: Dear SaaStr: Should I Publish My Pricing? Transparent pricing has many advantages: It makes the sales process simpler. And it places you app in pricing context with other apps. Do pricing right, and a number of customers who aren’t a great fit qualify themselves out.

Pretty Much Every App With an Enterprise Edition Uses “Contact Me” Pricing


With the rise of “Product Led Growth” as such a key concept in SaaS, it brings up an age-old question in business software: Should all pricing be transparent? Can you even have a mostly self-service motion in PLG with “Contact Me” in your pricing?

How to Package and Price Embedded Analytics

HOW TO PACKAGE & PRICE EMBEDDED ANALYTICS. 15 Pricing for Value Organizing Your Tiers. Competitive Pricing. About Logi Analytics and Software Pricing Partners.25 value, priced accordingly. 01 Are you packaging and pricing for the masses.

On Your Next Big Deal? Double Your Pricing.


Now … On that deal … go quote twice your highest price ever. And if you have a true solution, that really makes an impact … you’ll probably get the 2x pricing. 200k your new enterprise price point, not $100k. Double Your Pricing.

Picking the Perfect Pricing Model That Fits Your App With HackerOne CEO Marten Mickos (Podcast 508 and Video)


Pricing is one of the most challenging elements to get right for SaaS companies. How much should you charge, and what pricing model works best? Price certainly factors as a potential roadblock if it isn’t set correctly. Tip Two: Set Up Pricing That Scales While You Sleep.

What Is Price Leadership?


When one company, or a group of companies, has a large enough market share in an industry, it may be able to push the price away from the equilibrium. This is called price leadership. What are the types of price leadership? What are the types of price leadership?

What Is Bundle Pricing?


Bundle pricing is one of the many pricing strategies employed by companies in an attempt to increase their revenue and/or profit. In bundle pricing, a company collects many products and/or services together and sells them as a single item for a single price.

SaaS Price Increase: How to Raise Prices Without Upsetting Customers


For most, the easiest ways to increase customer acquisition rates are to offer a freemium model or price your product on the lower end of the spectrum. However, to keep your business afloat, you’ll need to effect a SaaS price increase. Raise Prices for New Customers 2.

Best Practices for a Marketing Database Cleanse

As frustrating as contact and account data management can be, this is still your database – a massive asset to your organization, even if it is rife with holes and inaccurate information. Entrusting a vendor to help maintain its accuracy and completeness is no ordinary engagement. Download ZoomInfo’s latest data-driven eBook aimed to help marketing leaders understand the best practices around choosing a B2B contact data provider.

What Is Cost Plus Pricing?


Cost plus pricing is one of the many pricing strategies employed by companies in an attempt to increase their revenue and profit. The basic idea behind cost plus pricing is to base your prices on the cost of production plus your desired profit margin.

Enterprise Subscription Pricing Strategies Explained


An exceptional enterprise subscription pricing strategy separates the winners from the losers in B2B SaaS. While giving your product away for free, pricing it low, The post Enterprise Subscription Pricing Strategies Explained appeared first on Chargify.

The Beginner’s Guide to WordPress Pricing

The Daily Egg

The post The Beginner’s Guide to WordPress Pricing appeared first on The Daily Egg. Are you getting ready to launch your own WordPress site, but want to clearly understand the various costs involved in building a website?

What Is Psychological Pricing?


Psychological pricing is one of the many pricing strategies employed by companies in an attempt to increase their revenue and/or profit. In the case of psychological pricing, the strategy is to rely on the behavioral traits of consumers to increase revenue. Charm pricing 3.

The Definitive Guide to Predictive Analytics

By embedding predictive analytics, you can future-proof your application and give users sophisticated insights. The Definitive Guide to Predictive Analytics has everything you need to get started, including real-world examples, steps to build your models, and solutions to common data challenges.

What Is Penetration Pricing?


Penetration pricing is one of the many pricing strategies employed by companies in an attempt to increase their revenue and/or profit. Penetration pricing is the strategy of offering extremely low prices when entering a market to entice customers to try a product or service.

Should You Have Pricing Tiers? Yes. Almost Always.


Dear SaaStr: Why are pricing tiers so effective? I’m no pricing psychologist, but a few thoughts: Buyers like a >few< choices. Tiers have been established for decades and are a well-understood process for presenting options where pricing can be at least semi-transparent.

SaaS Pricing Pages Do Seem to Use the ‘Decoy Effect’. But Not So Much For Bundles.


Do we see the classic ‘decoy effect’ — vs. just highlighting the most popular version — on SaaS pricing pages? The classic decoy effect is the Medium tub of popcorn, priced just below the Large to make the Large seem cheap: What do we see in SaaS?

Understanding Enterprise Pricing Models


Advanced enterprise pricing models are strongholds that help growing SaaS companies gain customers, increase revenue, and can even be used to boost perception in the. The post Understanding Enterprise Pricing Models appeared first on Chargify.

New Study: 2018 State of Embedded Analytics Report

As customers increasingly rely on the application, companies can then justify premium pricing tiers. unintended price cap Overall, 74 percent of commercial applications taking a. This causes the application team to set a low price for. 2018 STATE OF. EMBEDDED. ANALYTICS.

What Is Price Skimming?


Price skimming is one of the many pricing strategies employed by companies in an attempt to increase their revenue and/or profit. Price skimming is a pricing strategy for when a product enters the market. Example of price skimming A company releases a new smartphone.

How to Price your SaaS Product

Predictable Revenue

Ajit is the author of Price To Scale and is a SaaS Product Marketing veteran who has helped firms such as Narvar, Medallia, Helpshift, and Feedzai differentiate their products, grow revenue, and win. The post How to Price your SaaS Product appeared first on Predictable Revenue.

KeyBanc: Only 41% of SaaS Companies Price By Seat Now


Only 41% of the SaaS companies in the survey use per-seat pricing. But it’s a good reminder that per seat pricing is great — when it’s what the customer wants. The post KeyBanc: Only 41% of SaaS Companies Price By Seat Now appeared first on SaaStr. David Skok of Matrix Partners and Key Banc have been doing an incredible SaaS startup survey for many, many years and the latest edition is out here. A couple of points jumped out to me: #1.

Priced to Win: The Recipe for Successful SaaS Pricing Strategies


SaaS companies live or die by their pricing strategies. Learn how to leverage your SaaS pricing strategy for success. The post Priced to Win: The Recipe for Successful SaaS Pricing Strategies appeared first on Chargify.

5 Early Indicators Your Embedded Analytics Will Fail

average sales price or increased customer churn—and. Updating your application’s dashboards and reporting features. may feel optional—until suddenly it’s not. Watch for these 5 signs. that you’re at risk for an analytics emergency. Early Indicators. Your Embedded.

The 3 Types of Day 1 Pricing: Low End of Normal. Identical. And Anchor High.


For most of us, as we build up our confidence, the best initial pricing strategy to start is the Low End of Normal. There is no commodity pricing in SaaS. Price at 80% of that, to start. If that looks too low, raise the price a smidge. If you are — maybe price the same.

Top 10 Pricing Strategy Examples for SaaS


Gone are the days where you can throw a dart to pick your starting price and work towards the correct one (okay, maybe this was never the case). While price analysis and price experimentation are the basis of price optimization , you need to start with a sound pricing strategy.

9 Thoughts on What Makes For a Good Pricing Page (UPDATED w/Video)


The more established your brand, the more complex your pricing page can be. What makes for a good pricing page? That means their prospects will be more patient with complex pricing. Your prospects may just move on if the pricing page makes it seem too … hard.

How To Drive Up Your Average Deal Size. And Remember — Almost All Pricing is Relative.


You could spend days reading about pricing and pricing strategies in software on the web, but a lot of this content doesn’t really hit one, basic fundamental point — there is no real reason any particular piece of software should cost anything in particular.

9 Steps to Hosting Your Most Successful Virtual Event

The step-by-step Virtual Event Handbook from Thryv gives you all the tools you need for planning, setting goals, marketing, pricing and – don’t forget this one – event etiquette. Plus, the handy checklist will help you pull it all off without a hitch.

What Is Optional Product Pricing and How to Use it Successfully


Optional product pricing is a pricing strategy whereby the core component of a product is sold for a basic price, and a menu of complementary services are offered for a separate fee. Optional product pricing often employs the concept of a loss leader.

What is SaaS Pricing Template?


Choosing a price for your SaaS product is tough. This article will dive into SaaS pricing templates and what template options are available. 1 What Is a SaaS Pricing Template? 4 Improve Your SaaS Pricing Strategy: Use Baremetrics. What Is a SaaS Pricing Template?

A SaaS pricing guide: SaaS pricing models, strategies, & examples


Every SaaS company might be different—but almost every single one makes the same mistake that puts the company in jeopardy: it doesn't understand its pricing. If your SaaS company doesn’t have a pricing strategy in place, you’re leaving huge revenues on the table. You don’t understand who your customers are, and you have no idea if you’re driving them away with poorly framed pricing packages or missing the chance to elevate your growth by charging more for your products or services.

First Value, Then Price, Then Product


Given the widespread recognition that value-based pricing drives faster growth and higher returns, why do so few companies apply it? Use the costs to set a price (cost-plus pricing). Hopefully, some customers will buy at that price. Set the wrong price.

Why the Product Message Should Come From Product Management

Speaker: Jordan Bergtraum, Head of Product at Equip ID & Consultant

Join Jordan Bergtraum, Head of Product at Equip ID & Consultant, as he tells you why Product Management should create the initial Product message and how to create a compelling Product message!

Great Pricing is Consistent, Transparent, and Fair


Pricing is often thought of as a transactional part of business. Two parties get together and negotiate a price they can both live with. This is why the strategic nature of pricing decisions gets little attention at most companies. How can you tell if your pricing is consistent?

30+ Founders and Execs Share Pricing and Billing Practices … That Just Weren’t Worth It


Q: What billing or pricing tactic have you found in the end just wasn’t worth it? “Regular price increases for SaaS” — Benjamin Irvine. Yeah this one is really hard to pull off, even for Salesforce, which nominally has automatic annual pricing increases.

Pricing and Innovation


That is where pricing innovation comes in. Pricing innovation. Pricing to capture the value of innovation.’ Innovating on how you price.’. Revenue model innovation is another way to say this, but it is actually important to focus right on how to price.

Price Localization Explained: What Is It and How Can Businesses Come Up With a Strategy


Competitive pricing is key to succeeding in a global market. There are now an estimated 213 million registered companies globally, each competing with one another on the basis of service, customer care, and pricing. What Is Price Localization? Why Use Price Localization?