How to Make Data-Driven Pricing Decisions

Chargebee

Learn how to make suitable pricing decisions, factors to consider, and several data-driven pricing strategies for your subscription business

Dear SaaStr: Should I Publish My Pricing?

SaaStr

Q: Dear SaaStr: Should I Publish My Pricing? Transparent pricing has many advantages: It makes the sales process simpler. And it places you app in pricing context with other apps. Do pricing right, and a number of customers who aren’t a great fit qualify themselves out.

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Reinvent the Wheel on Product. Not on Pricing.

SaaStr

Q: How can enterprise software (SaaS) pricing be optimally defined, taking into account that two of three versions of the software can be offered, e.g. ‘small’, ‘medium’, ‘large’? Segment your pricing (we know this). Not on pricing.

Dear SaaStr: How Do You Change the Price of Your SaaS Product Without Upsetting Existing Customers?

SaaStr

Raise prices on existing customers, Doesn’t help if you are growing quickly. Raise prices on new customers, Forces you to deliver more value. Dear SaaStr: How Do You Change the Price of Your SaaS Product Without Upsetting Existing Customers?

The Definitive Guide to Predictive Analytics

By embedding predictive analytics, you can future-proof your application and give users sophisticated insights. The Definitive Guide to Predictive Analytics has everything you need to get started, including real-world examples, steps to build your models, and solutions to common data challenges.

On Your Next Big Deal? Double Your Pricing.

SaaStr

Now … On that deal … go quote twice your highest price ever. And if you have a true solution, that really makes an impact … you’ll probably get the 2x pricing. 200k your new enterprise price point, not $100k. Double Your Pricing.

SaaS Price Increase: How to Raise Prices Without Upsetting Customers

Baremetrics

For most, the easiest ways to increase customer acquisition rates are to offer a freemium model or price your product on the lower end of the spectrum. However, to keep your business afloat, you’ll need to effect a SaaS price increase. Raise Prices for New Customers 2.

Tiered Pricing Examples for SaaS Businesses

Chargify

What Is Tiered Pricing? Tiered pricing is a subscription billing model which offers several plans at a fixed monthly price. The post Tiered Pricing Examples for SaaS Businesses appeared first on Chargify.

What Is Price Leadership?

Baremetrics

When one company, or a group of companies, has a large enough market share in an industry, it may be able to push the price away from the equilibrium. This is called price leadership. What are the types of price leadership? What are the types of price leadership?

Picking the Perfect Pricing Model That Fits Your App With HackerOne CEO Marten Mickos (Podcast 508 and Video)

SaaStr

Pricing is one of the most challenging elements to get right for SaaS companies. How much should you charge, and what pricing model works best? Price certainly factors as a potential roadblock if it isn’t set correctly. Tip Two: Set Up Pricing That Scales While You Sleep.

New Study: 2018 State of Embedded Analytics Report

As customers increasingly rely on the application, companies can then justify premium pricing tiers. unintended price cap Overall, 74 percent of commercial applications taking a. This causes the application team to set a low price for. 2018 STATE OF. EMBEDDED. ANALYTICS.

What Is Price Skimming?

Baremetrics

Price skimming is one of the many pricing strategies employed by companies in an attempt to increase their revenue and/or profit. Price skimming is a pricing strategy for when a product enters the market. Example of price skimming A company releases a new smartphone.

SaaS Pricing Pages Do Seem to Use the ‘Decoy Effect’. But Not So Much For Bundles.

SaaStr

Do we see the classic ‘decoy effect’ — vs. just highlighting the most popular version — on SaaS pricing pages? The classic decoy effect is the Medium tub of popcorn, priced just below the Large to make the Large seem cheap: What do we see in SaaS?

The Beginner’s Guide to WordPress Pricing

The Daily Egg

The post The Beginner’s Guide to WordPress Pricing appeared first on The Daily Egg. Are you getting ready to launch your own WordPress site, but want to clearly understand the various costs involved in building a website?

8 Things to Consider When Rolling Out Usage-Based Pricing

Chargify

The momentum behind usage-based pricing (UBP) is real and justified. The post 8 Things to Consider When Rolling Out Usage-Based Pricing appeared first on Chargify. Billing & Pricing billing models business growth business strategy pricing recurring billing usage-based billing

5 Early Indicators Your Embedded Analytics Will Fail

average sales price or increased customer churn—and. Updating your application’s dashboards and reporting features. may feel optional—until suddenly it’s not. Watch for these 5 signs. that you’re at risk for an analytics emergency. Early Indicators. Your Embedded.

What Is Bundle Pricing?

Baremetrics

Bundle pricing is one of the many pricing strategies employed by companies in an attempt to increase their revenue and/or profit. In bundle pricing, a company collects many products and/or services together and sells them as a single item for a single price.

Enterprise Subscription Pricing Strategies Explained

Chargify

An exceptional enterprise subscription pricing strategy separates the winners from the losers in B2B SaaS. While giving your product away for free, pricing it low, The post Enterprise Subscription Pricing Strategies Explained appeared first on Chargify.

What Is Cost Plus Pricing?

Baremetrics

Cost plus pricing is one of the many pricing strategies employed by companies in an attempt to increase their revenue and profit. The basic idea behind cost plus pricing is to base your prices on the cost of production plus your desired profit margin.

Should You Have Pricing Tiers? Yes. Almost Always.

SaaStr

Dear SaaStr: Why are pricing tiers so effective? I’m no pricing psychologist, but a few thoughts: Buyers like a >few< choices. Tiers have been established for decades and are a well-understood process for presenting options where pricing can be at least semi-transparent.

9 Steps to Hosting Your Most Successful Virtual Event

The step-by-step Virtual Event Handbook from Thryv gives you all the tools you need for planning, setting goals, marketing, pricing and – don’t forget this one – event etiquette. Plus, the handy checklist will help you pull it all off without a hitch.

What Is Psychological Pricing?

Baremetrics

Psychological pricing is one of the many pricing strategies employed by companies in an attempt to increase their revenue and/or profit. In the case of psychological pricing, the strategy is to rely on the behavioral traits of consumers to increase revenue. Charm pricing 3.

What Is Penetration Pricing?

Baremetrics

Penetration pricing is one of the many pricing strategies employed by companies in an attempt to increase their revenue and/or profit. Penetration pricing is the strategy of offering extremely low prices when entering a market to entice customers to try a product or service.

The 3 Types of Day 1 Pricing: Low End of Normal. Identical. And Anchor High.

SaaStr

For most of us, as we build up our confidence, the best initial pricing strategy to start is the Low End of Normal. There is no commodity pricing in SaaS. Price at 80% of that, to start. If that looks too low, raise the price a smidge. If you are — maybe price the same.

How to Price your SaaS Product

Predictable Revenue

Ajit is the author of Price To Scale and is a SaaS Product Marketing veteran who has helped firms such as Narvar, Medallia, Helpshift, and Feedzai differentiate their products, grow revenue, and win. The post How to Price your SaaS Product appeared first on Predictable Revenue.

How to Package and Price Embedded Analytics

HOW TO PACKAGE & PRICE EMBEDDED ANALYTICS. 15 Pricing for Value Organizing Your Tiers. Competitive Pricing. About Logi Analytics and Software Pricing Partners.25 value, priced accordingly. 01 Are you packaging and pricing for the masses.

The Top 20+ SaaStr Surveys On Freemium, Discounts, Paid Pilots, Raising Prices, And Much More

SaaStr

59% of you have raised prices this year. I think most of us have found our pricing is more elastic than we thought. The related question then becomes do you raise prices on existing customers — or just new customers?

How To Drive Up Your Average Deal Size. And Remember — Almost All Pricing is Relative.

SaaStr

You could spend days reading about pricing and pricing strategies in software on the web, but a lot of this content doesn’t really hit one, basic fundamental point — there is no real reason any particular piece of software should cost anything in particular.

Pricing Transformations in 2022

OpenView Labs

Welcome to the third edition of the Pricing Transformations series. Pricing Transformations in 2020. Pricing Transformations in 2021. Pricing models must be adaptable – 4/5 on this. Usage-based pricing gets normalized – 5/5 we are on a roll.

What is SaaS Pricing Template?

Baremetrics

Choosing a price for your SaaS product is tough. This article will dive into SaaS pricing templates and what template options are available. 1 What Is a SaaS Pricing Template? 4 Improve Your SaaS Pricing Strategy: Use Baremetrics. What Is a SaaS Pricing Template?

Why the Product Message Should Come From Product Management

Speaker: Jordan Bergtraum, Head of Product at Equip ID & Consultant

Join Jordan Bergtraum, Head of Product at Equip ID & Consultant, as he tells you why Product Management should create the initial Product message and how to create a compelling Product message!

A SaaS pricing guide: SaaS pricing models, strategies, & examples

ProfitWell

Every SaaS company might be different—but almost every single one makes the same mistake that puts the company in jeopardy: it doesn't understand its pricing. If your SaaS company doesn’t have a pricing strategy in place, you’re leaving huge revenues on the table. You don’t understand who your customers are, and you have no idea if you’re driving them away with poorly framed pricing packages or missing the chance to elevate your growth by charging more for your products or services.

KeyBanc: Only 41% of SaaS Companies Price By Seat Now

SaaStr

Only 41% of the SaaS companies in the survey use per-seat pricing. But it’s a good reminder that per seat pricing is great — when it’s what the customer wants. The post KeyBanc: Only 41% of SaaS Companies Price By Seat Now appeared first on SaaStr. David Skok of Matrix Partners and Key Banc have been doing an incredible SaaS startup survey for many, many years and the latest edition is out here. A couple of points jumped out to me: #1.

Priced to Win: The Recipe for Successful SaaS Pricing Strategies

Chargify

SaaS companies live or die by their pricing strategies. Learn how to leverage your SaaS pricing strategy for success. The post Priced to Win: The Recipe for Successful SaaS Pricing Strategies appeared first on Chargify.

Understanding Enterprise Pricing Models

Chargify

Advanced enterprise pricing models are strongholds that help growing SaaS companies gain customers, increase revenue, and can even be used to boost perception in the. The post Understanding Enterprise Pricing Models appeared first on Chargify.

Best Practices for a Marketing Database Cleanse

As frustrating as contact and account data management can be, this is still your database – a massive asset to your organization, even if it is rife with holes and inaccurate information. Entrusting a vendor to help maintain its accuracy and completeness is no ordinary engagement. Download ZoomInfo’s latest data-driven eBook aimed to help marketing leaders understand the best practices around choosing a B2B contact data provider.

Top 10 Pricing Strategy Examples for SaaS

Baremetrics

Gone are the days where you can throw a dart to pick your starting price and work towards the correct one (okay, maybe this was never the case). While price analysis and price experimentation are the basis of price optimization , you need to start with a sound pricing strategy.

Optimizing Your Value-Based Pricing Model

Chargify

The post Optimizing Your Value-Based Pricing Model appeared first on Chargify. Billing & Pricing billing models business strategy events-based billing pricing usage-based billing

First Value, Then Price, Then Product

SaaSX

Given the widespread recognition that value-based pricing drives faster growth and higher returns, why do so few companies apply it? Use the costs to set a price (cost-plus pricing). Hopefully, some customers will buy at that price. Set the wrong price.

Competition In SaaS Leads to A Lot of Things. But Not Lower Prices, Usually.

SaaStr

Q: Will SaaS prices drop due to competition from developing countries? Now it’s just a cost-effective suite of SaaS products, at basically the same prices as other lower-end competitive products: Here’s the thing: Most SaaS products aren’t really commodities. Not a crazy price.