SaaStr

JUNE 10, 2023

If you do raise prices, how about also adding more value than price increase? 2023 has become the year of not just the aggressive price increase, but the threatening renewal conversation. 2023 has become the year of not just the aggressive price increase, but the threatening renewal conversation. At least, feel better.

Pricing 193

Pricing SaaS Marketing Customer Success 193

SaaStr

JULY 10, 2021

Q: Dear SaaStr: Should I Publish My Pricing? Transparent pricing has many advantages: It makes the sales process simpler. And it places you app in pricing context with other apps. Do pricing right, and a number of customers who aren’t a great fit qualify themselves out. If you aren’t sure — then yes.

Scale 286

Scale Pricing Sales Enterprise 286

SaaStr

SEPTEMBER 28, 2022

HubSpot for example, which has been very judicious on holding the line on pricing and ACVs, raised prices 12% for the first time since 2018 — albeit only on new customers: Slack also similarly did its first pricing increase in history recently, of about 10%: Prices are going up in SaaS.

Pricing 272

Pricing SaaS Startup 272

SaaStr

JANUARY 10, 2022

Q: How can enterprise software (SaaS) pricing be optimally defined, taking into account that two of three versions of the software can be offered, e.g. ‘small’, ‘medium’, ‘large’? different enterprise products … each with different approaches to pricing! Segment your pricing (we know this).

Pricing 238

Pricing SaaS Cloud Enterprise 238

SaaStr

JANUARY 31, 2023

So Zoom and Shopify are the latest SaaS leaders to do price increases — albeit very differently. Although it’s more impactful than it sounds, because that’s an almost 7% price increase. Bigger accounts and enterprise pricing in some cases is going up much more: Shopify’s increases are much, much bigger.

SaaS 256

SaaS Pricing Payments Merchant Services 256

User Pilot

SEPTEMBER 20, 2023

Working out pricing for a SaaS can be difficult, so consider using a cost-plus pricing method. TL;DR Cost-plus pricing, or markup pricing, is where you add a set to a product’s unit cost, often overlooking competitive market prices. Justifying price increases is easier when adopting a cost plus strategy.

Pricing 105

Pricing SaaS Software Review Acquisition 105

SaaStr

NOVEMBER 30, 2020

Now … On that deal … go quote twice your highest price ever. And if you have a true solution, that really makes an impact … you’ll probably get the 2x pricing. 200k your new enterprise price point, not $100k. Double Your Pricing. It’s goes like this: First, who’s your largest customer?

Pricing 303

Pricing Sales Hiring Customer Success Startup 303

SaaStr

JANUARY 3, 2022

With the rise of “Product Led Growth” as such a key concept in SaaS, it brings up an age-old question in business software: Should all pricing be transparent? Can you even have a mostly self-service motion in PLG with “Contact Me” in your pricing? It’s a mix.

Enterprise 254

Enterprise Pricing SaaS B2B 254

SaaStr

OCTOBER 27, 2021

Dear SaaStr: Why are pricing tiers so effective? I’m no pricing psychologist, but a few thoughts: Buyers like a >few< choices. Tiers have been established for decades and are a well-understood process for presenting options where pricing can be at least semi-transparent. The post Should You Have Pricing Tiers?

Pricing 260

Pricing Enterprise SaaS Innovation 260

Andreessen Horowitz

FEBRUARY 1, 2023

We’ve previously discussed some common issues around pricing and tips for bottom up pricing and packaging , but growth-stage companies often encounter less obvious problems when structuring product packages and pricing models as they scale.

Pricing 132

Pricing Scaling Strategy 132

Tom Tunguz

AUGUST 7, 2022

But no relationship exists between the Nasdaq’s price level & multiples. The data suggests the market has attained a pricing floor. I can’t ascertain how record fundraising inflows into private equity funds might bolster these prices, but the billions burning holes in PE wallets must impel some activity.

Acquisition 258

Acquisition Pricing Startup Revenue 258

Tom Tunguz

MARCH 16, 2022

Is charging by consumption (usage-based pricing) a superior model for a business? Often, the effort probably isn’t worth it, unless the company’s stated strategy is to differentiate on price structure. What should my unit of pricing be? The unit of pricing is the crux to unlocking that puzzle. AppDynamics.

Pricing 237

Pricing Scale Startup Software 237

SaaStr

NOVEMBER 10, 2022

The post We’re All Paying the Price Now for Massive Overhiring appeared first on SaaStr. And all of this will surface a ton of inefficiency that grew up in tech and SaaS and Cloud in 2021 and early 2022. That’s leading to a lot of pain, even at the best of the best.

Sales Hiring 289

Sales Hiring Pricing SaaS Cloud 289

SaaStr

APRIL 12, 2022

Raise prices on existing customers, Doesn’t help if you are growing quickly. Raise prices on new customers, Forces you to deliver more value. Dear SaaStr: How Do You Change the Price of Your SaaS Product Without Upsetting Existing Customers? My vote: don’t raise prices for existing customers. Just makes them unhappy.

SaaS 245

SaaS Pricing Revenue Customer Success 245

SaaStr

AUGUST 26, 2022

Series B and later prices are down across the board from their peaks in 2021 and Q1’22, down 30% or more. Fenwick’s blended numbers see overall Series B and later round pricing down about 30%. #3. But overall, valuations and prices post-Series A still remain way ahead of where they were up until 2018.

Pricing 315

Pricing SaaS B2C Social Media 315

SaaStr

SEPTEMBER 8, 2022

Our ticket prices are actually down about 8%, and sponsor costs flat from 2020. But we will ourselves have to raise prices on November 1 on sponsorships about 10%-15%, for the first time in years. Same with digital media sponsorships, where we aren’t increasing pricing and our base has grown 30%+ the past year. The post Ouch!

Pricing 230

Pricing 230

SaaStr

OCTOBER 25, 2021

Q: What billing or pricing tactic have you found in the end just wasn’t worth it? “Unless your product has a huge TAM to cast your net in, no-touch onboarding, and an obvious first “wow” moment you’re trying to reach, free trials and/or freemium pricing does not work well.” Jason, ed. : Jason, ed. :

Pricing 301

Pricing Scale SaaS Onboarding 301

User Pilot

MARCH 29, 2023

Is the cost of Amplitude pricing worth the investment for you? In this article, we’ll dive into Amplitude’s pricing structure, plans, pros, and cons. Amplitude has a freemium pricing model with one free and two premium plans: Growth and Enterprise. The Amplitude pricing structure is as follows: Starter – Free Plan.

Pricing 98

Pricing Scale Software Review Retention 98

The Daily Egg

MAY 15, 2021

The post The Beginner’s Guide to WordPress Pricing appeared first on The Daily Egg. Perhaps you’re confused about just how much it should cost when the internet suggests it could cost anywhere between $100 and $5,000 to launch your site. Having a rough understanding of the […].

Pricing 231

Pricing 231

Andreessen Horowitz

JUNE 23, 2023

Pricing a new product or service can be confusing, and founders—be they first-timers who’ve just shipped their MVP or veterans whose products have been in market for years—are often unsure how much time they should be spending on pricing strategy.

B2B 90

B2B Pricing Strategy Marketing 90

SaaStr

JANUARY 5, 2022

The more established your brand, the more complex your pricing page can be. What makes for a good pricing page? A few thoughts at least — mainly about what to copy from the big leaders, and what to maybe not copy from them: The stronger the brand, the more complex the pricing page can be. You aren’t there yet.

Pricing 230

Pricing SaaS Enterprise Branding 230

SaaStr

DECEMBER 21, 2020

Do we see the classic ‘decoy effect’ — vs. just highlighting the most popular version — on SaaS pricing pages? The classic decoy effect is the Medium tub of popcorn, priced just below the Large to make the Large seem cheap: What do we see in SaaS? Boy, the Dropbox pricing page has changed a lot. Let’s look at Dropbox.

SaaS 287

SaaS Pricing Scale SMB 287

Tom Tunguz

AUGUST 8, 2021

Pricing is one of the questions that persist through the evolution of a company. A common topic today in software startup board rooms is: should the company price by seat or by usage? Madhavan has led more than 200 pricing projects across software companies. It’s the canonical book on modern pricing.

Pricing 244

Pricing Startup Strategy Software 244

SaaStr

DECEMBER 17, 2021

Pricing is one of the most challenging elements to get right for SaaS companies. How much should you charge, and what pricing model works best? In an era of empowered buyers, vendors should take care to remove obstacles from the pricing process or risk losing the customer to a competitor.

Pricing 217

Pricing Scale SaaS Retention 217

SaaStr

AUGUST 30, 2020

For most of us, as we build up our confidence, the best initial pricing strategy to start is the Low End of Normal. There is no commodity pricing in SaaS. Price at 80% of that, to start. If that looks too low, raise the price a smidge. Other strategies include: Identical Pricing. If you are — maybe price the same.

Pricing 265

Pricing Scale SaaS Enterprise 265

SaaStr

NOVEMBER 1, 2021

Only 41% of the SaaS companies in the survey use per-seat pricing. But it’s a good reminder that per seat pricing is great — when it’s what the customer wants. The post KeyBanc: Only 41% of SaaS Companies Price By Seat Now appeared first on SaaStr. A couple of points jumped out to me: #1.

SaaS 232

SaaS Pricing Startup Metrics 232

Predictable Revenue

JUNE 10, 2021

Ajit is the author of Price To Scale and is a SaaS Product Marketing veteran who has helped firms such as Narvar, Medallia, Helpshift, and Feedzai differentiate their products, grow revenue, and win. The post How to Price your SaaS Product appeared first on Predictable Revenue.

SaaS 165

SaaS Pricing Revenue Product Marketing 165

Infinicept

SEPTEMBER 20, 2023

When: October 12, 2023 at 1:05 AM MDT / 3:05 PM EDT Join this insightful webinar presented by our Co-CEO and Co-Founder, Todd Ablowitz, as we break down the complexities of merchant pricing. We’ll cover the common pricing models, from interchange to flat-rate and tiered.

Merchant Services 52

Merchant Services Payment Services Pricing 52

SaaStr

DECEMBER 27, 2019

You could spend days reading about pricing and pricing strategies in software on the web, but a lot of this content doesn’t really hit one, basic fundamental point — there is no real reason any particular piece of software should cost anything in particular. Pricing in software is really in large part relative to what.

Pricing 333

Pricing Enterprise Software Sales 333

User Pilot

JULY 31, 2023

WalkMe offers custom pricing plans based on predicted usage. How much is WalkMe pricing? Both WalkMe for employee experience and WalkMe for customer experience comes with custom pricing. WalkMe pricing. How much is Userpilot pricing? Userpilot pricing. WalkMe lightbox with a resource.

Pricing 98

Pricing Onboarding AI SaaS 98

Tom Tunguz

FEBRUARY 19, 2019

Others want to innovate in every dimension and re-invent every discipline from pricing to marketing to support to customer success. At the outset, Brad also sought to change the pricing model. So pricing’s a really difficult thing, right? We thought innovator pricing would be very important to us.

Pricing 234

Pricing Startup Sales Hiring Innovation 234