February, 2025

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The $10M to $1B Vertical SaaS Playbook: Key Lessons from Procore’s Chief Product Officer Wyatt Jenkins

SaaStr

Meet Wyatt Jenkins: From Construction Sites to Chief Product Officer If you want to understand how vertical SaaS companies scale to $1B+ in revenue while staying true to their customers, there’s no better person to learn from than Wyatt Jenkins, Chief Product Officer at Procore Technologies. Wyatt’s journey is uniquely suited to leading product at a construction technology company.

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The Role of Digital Disbursements in Enhancing Vendor Relationships

USIO

Efficient and reliable payment systems play a crucial role in maintaining vendor relationships, the backbone of every successful business. Digital disbursements have emerged as a powerful tool, not only streamlining payment processes but also fostering trust and collaboration between companies and their vendors. Simplifying Payments with Digital Disbursements The manual payment process is often riddled with inefficienciesdelays, errors, and high processing costs can create friction in vendor rel

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Clouded Judgement 2.14.25 - Jan Inflation + Software Earnings Check In

Clouded Judgement

Every week I’ll provide updates on the latest trends in cloud software companies. Follow along to stay up to date! Subscribe now Software Earnings Kick Off Software earnings season is in full swing, and so far the results have been uninspiring… Q4 earnings are great because companies for the first time guide for the next full year (and then every quarter they update the full year guidance).

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What To Expect From Apollo Next with Tyler Phillips

Predictable Revenue

Tyler Phillips, Principal PM of AI at Apollo.io, explains how their latest AI power-ups transform outbound sales. The post What To Expect From Apollo Next with Tyler Phillips appeared first on Predictable Revenue.

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Enterprise ABM Marketing Tools: A Marketers Guide

Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.

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Glossary: 117 software-led payments terms to know

Payrix

Interested in learning more about software-led payments or joining the current Embedded Payments conversations in your organization? Do you find yourself listening to industry leaders and colleagues use terms like PayFac, PCI DSS, and tokenization and casually scratching your head in confusion? Youve come to the right place. This blog post is your ultimate guide to understanding the most used payments terms today.

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Why Traditional Customer Success is Dead with CCOs of Slack, Mulesoft and OpenAI

SaaStr

The New Era of Customer Success: Deep Insights from Slack, Mulesoft and OpenAI Leaders What happens when you get customer success leaders from three of tech’s most iconic companies in one room? You get a masterclass in how modern SaaS businesses are transforming CS from a cost center into their secret weapon for hypergrowth. Why Traditional Customer Success Is Dead The old playbook of treating CS as your renewals team is officially obsolete.

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Transforming Your Business Payments Ecosystem with API Solutions

USIO

An efficient, flexible, and scalable payment ecosystem can drive growth, reduce costs, and improve customer satisfaction. APIs (Application Programming Interfaces) are at the heart of this transformation, enabling businesses to create customized payment workflows that meet the unique demands of their operations. The Role of APIs in Modern Payment Systems APIs act as bridges between different software systems, allowing them to communicate and share data seamlessly.

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Clouded Judgement 2.7.25 - "Group + Triage" AI Systems

Clouded Judgement

Every week I’ll provide updates on the latest trends in cloud software companies. Follow along to stay up to date! Subscribe now “Grouping + AI” for Triage One area I’m quite excited to see AI revolutionize is “grouping + triage” workflows. There are so many of these workflows out there today, and many of them are quite manual.

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What Is Revenue Forecasting and How Can You Use it?

Predictable Revenue

Learn what revenue forecasting is and why it's crucial. Here's a guide for building accurate forecasts for better financial planning. The post What Is Revenue Forecasting and How Can You Use it? appeared first on Predictable Revenue.

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SaaS Essentials: Failed Payment Solution Guide

For SaaS businesses, improving retention is one of the easiest and most effective ways to drive revenue and profits. With a clear link between failed payments and customer churn, having a robust failed payment recovery solution isn’t optional—it’s essential. Achieving your retention goals starts with the right solution.

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Master merchant: Definition, types, and examples

Payrix

What is a master merchant? A master merchant, often referred to as a payment facilitator or merchant aggregator, is a third-party agent that acts as the link between acquirers and online merchants. The master merchant holds the master contract with an acquirer and can offer subcontracts to online merchants and content providers, allowing them to offer credit card and other payments through their online stores and experiences.

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How SMB Digital Brands Can Win the Best Talent

FastSpring

If you’re running a smaller digital business, you may find it challenging to hire great talent. Larger technology companies can pay more, offer more benefits, and provide a more marketable brand on a candidate’s resume. So how are smaller companies supposed to compete with large brands for the best talent? In this episode of Growth Stage, we interview Lizzie Mintus Founder and CEO of Here’s Waldo Recruiting and host of The Heres Waldo Podcast about her thoughts on: The most e

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One Thing is Clear: AI Makes a Lot of Business Software Look Awfully Expensive Today. Is Deflation Coming?

SaaStr

50 cents of compute for 500 dollars of value — Sam Altman (@sama) February 3, 2025 So just how much will AI remake classic B2B software? We are still learning. On the one hand, new AI-first entrants are rocketing to $10m ARR in a year. On the other hand, the classic leaders in SaaS have rebounded from 2024 lows both in terms of growth and market caps.

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How SaaS Pricing Evolves Across Different Company Stages

Sales Hacker

SaaS pricing isn’t static – it’s a living strategy that grows with your company. In this article we dive into a playbook for pricing across different stages of company growth, inspired by Geoffrey Moore’s Crossing the Chasm. Each growth stage demands its own pricing approach, and getting it right can mean the difference between stagnation and explosive growth.

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An Omnichannel Payment Solution––Without the Complexity

Simplify omnichannel payments with a solution that unifies every channel through your platform. By integrating front-end systems like online, mobile, and in-store payments with robust back-end infrastructure, you can deliver a seamless payments experience without the need for heavy engineering. Omnitoken technology enhances security by tokenizing card transactions for reuse, enabling merchants to drive cross-selling opportunities.

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Audience Research: The Complete Guide for Marketers in 2025

Sparktoro

We launched SparkToro four years ago with the firm belief that audience research and the knowledge that the tech giants gather about us should be accessible to all.

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Gamifying Engagement & Conversions with Angelo Ferro

Predictable Revenue

Retention and engagement lead to conversions. This has been proven in mobile gaming and applies to e-commerce, too. The post Gamifying Engagement & Conversions with Angelo Ferro appeared first on Predictable Revenue.

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Integrated payments: Definition, types, and examples

Payrix

What are integrated payments? Integrated payments are payment processing capabilities that are incorporated into a software companys platform to provide their user base with the ability to accept and manage payments for their businesses. The setup connects payment processing with a point-of-sale (POS) system software that can sync with other business-critical systems and streamline processes.

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How to Track and Address Cart Abandonment With FastSpring

FastSpring

Cart abandonment is a significant challenge for online businesses, with many potential customers leaving their carts without completing their purchases. Fortunately, FastSpring offers tools and integrations to help you track and recover abandoned carts, ultimately boosting your conversion rates. Below is a step-by-step guide to using FastSpring to address cart abandonment effectively.

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Usage-Based Monetization Musts: A Roadmap for Sustainable Revenue Growth

Speaker: David Warren and Kevin O'Neill Stoll

Transitioning to a usage-based business model offers powerful growth opportunities but comes with unique challenges. How do you validate strategies, reduce risks, and ensure alignment with customer value? Join us for a deep dive into designing effective pilots that test the waters and drive success in usage-based revenue. Discover how to develop a pilot that captures real customer feedback, aligns internal teams with usage metrics, and rethinks sales incentives to prioritize lasting customer eng

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The Playbook for Going Upmarket with Stripe’s CRO and Checkr’s COO

SaaStr

"How @stripe Began to Target Enterprise Buyers" with CBO @jdewitt29 : 1Picked 30 names to win 2Built small Lighthouse Dev Team to do work 3Dev team came into every sales call 4Needed add solutions team pic.twitter.com/qNf3MhlayI — Jason SaaStr 2025 is May 13-15 Lemkin (@jasonlk) January 31, 2025 Want to know when to move upmarket and how to actually pull it off?

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12 Client Onboarding Tools To Scale Your SEO Agency

The Moz Blog

Looking for resources to scale your SEO agency? Check out this list of client onboarding tools to automate manual tasks.

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Returning to Profitability: Buffer's 2024 Profit Share & Formula

Buffer Resources

Last year was Buffer’s first profitable year after two years of losses. This turnaround has been a huge accomplishment for our team. Given our focus on long-term sustainability and growing through revenue from customers rather than funding, it was a symbolic achievement in service of the path we’ve chosen. We closed 2024 with a net profit of $202,459.

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Time, Habits, and Mistakes: The AE’s Guide to Closing More Deals

Predictable Revenue

Whether youre new to the role or looking to sharpen your edge, its all about finding ways to work more efficiently. The post Time, Habits, and Mistakes: The AEs Guide to Closing More Deals appeared first on Predictable Revenue.

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15 Modern Use Cases for Enterprise Business Intelligence

Large enterprises face unique challenges in optimizing their Business Intelligence (BI) output due to the sheer scale and complexity of their operations. Unlike smaller organizations, where basic BI features and simple dashboards might suffice, enterprises must manage vast amounts of data from diverse sources. What are the top modern BI use cases for enterprise businesses to help you get a leg up on the competition?

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Payment processor: Definition, types, and examples

Payrix

What is a payment processor? A payment processor facilitates the flow of transactions typically made with credit cards, debit cards, and other digital payments. To operate as an integrated software vendor (ISV) or payment facilitator, a software company requires a relationship with an acquiring bank and a payment processor. The processor is responsible for processing and settling the transactions initiated by the payment facilitators merchants, but they can also offer so much more.

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What is the Risk of Ignoring ABM for Series A Companies?

Inturact

Early market wins are powerful proof points for your business model. But as your Series A company grows, transforming these individual successes into systematic revenue becomes increasingly critical. Yet many post-product market fit companies overlook Account-Based Marketing (ABM) as their key to systematic growth.

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5 Interesting Learnings from PagerDuty at $480,000,000 in ARR

SaaStr

PagerDuty was one of the more disruptive B2B apps when it lauched. We all used some sort of tool for website monitoring, but the O.G. PagerDuty just made it all so elegant, and so many of us quickly migrated to it. And when it IPO’d, it was still solidly an SMB solution. Fast forward to today, and the world of DevOps has changed so, so much. As has PagerDuty.

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How To Manage Old Content on a News Website

The Moz Blog

Managing old news content? Learn proven strategies to update, archive, or remove articles to boost SEO, streamline performance, and maintain site authority.

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Prepare Now: 2025s Must-Know Trends For Product And Data Leaders

Speaker: Jay Allardyce, Deepak Vittal, Terrence Sheflin, and Mahyar Ghasemali

As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.

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How to Conduct a Root Cause Analysis in SaaS: Step-by-Step Process

User Pilot

Every SaaS company faces problemsproduct performance issues, low NPS, churn. The real question isnt if issues will happen, but how quickly and effectively you solve them. Thats where root cause analysis (RCA) comes in. Instead of firefighting the same problems over and over, RCA helps you dig deeper, find the real cause, and fix it permanently. This guide breaks down a simple, step-by-step RCA process designed for SaaS teams.

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The Operator Investor: Angel Investing

Sales Hacker

More operators behind fast-growing SaaS companies are turning to angel investing - not just as a way to diversify but to actively support the companies they believe in.This is core to GTMfunds thesis: providing investment access and opportunity to operators. Similarly, this session is about access - through shared insights from those whove been there.In this digital live event, seasoned operator-investors and full-time venture capitalists will share how they got started, how they source and eval

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Integrated software vendor: Definition, types, and examples

Payrix

What is an integrated software vendor? An integrated software vendor more commonly known as an ISV is a software company that engages in a partnership with a payments provider in order to integrate payment processing capabilities into their platform. Doing so enables their customers to accept and manage payments for their businesses, all from the same platform.

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