2025

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The Early Days: How Veeva Hit $100m ARR With Just $3m Raised — And a Deep Vertical Focus

SaaStr

Veeva is the dominant cloud software provider for life sciences – serving pharmaceutical, biotech, and medical device companies with mission-critical applications for drug development, clinical trials, regulatory compliance, and commercial operations. Started as “Salesforce for Pharma” in 2007, now the essential technology backbone for companies bringing medicine to market.

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The Complete Guide to SaaS Pricing Strategy

Tom Tunguz

Most startups play defense when discussing pricing with customers. They dance between asking for too little, leaving money on the table, and asking for too much, only to lose the customer’s interest. The very best companies lead their customers in that dance. They use pricing as an offensive tool to reinforce their product’s value and underscore the company’s core marketing message.

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A Look Back at Q1 '25 Public Cloud Software Earnings

Clouded Judgement

Q1 ‘25 earnings season for cloud businesses is now behind us. The 60 companies that I’ll discuss here (which is not an exhaustive list, but is still comprehensive) all reported quarterly earnings sometime between April 23rd – June 11th. In this post, I’ll take a data-driven approach in evaluating the overall group’s performance, and highlight individual standouts along the way.

Cloud 277
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How The Kalungi Team Uses AI to Drive B2B SaaS Growth

Kalungi

See how Kalungi uses AI in its day-to-day work to work faster, drive better marketing outcomes, and help B2B SaaS companies scale and grow revenue.

B2B 45
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Airflow Best Practices for ETL/ELT Pipelines

Speaker: Kenten Danas, Senior Manager, Developer Relations

ETL and ELT are some of the most common data engineering use cases, but can come with challenges like scaling, connectivity to other systems, and dynamically adapting to changing data sources. Airflow is specifically designed for moving and transforming data in ETL/ELT pipelines, and new features in Airflow 3.0 like assets, backfills, and event-driven scheduling make orchestrating ETL/ELT pipelines easier than ever!

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BetterCloud recognized as a Leader in G2’s Summer 2025 Report

BetterCloud

BetterCloud continues to be named a Leader across multiple categories in the G2 Summer 2025 Report. Thanks to real reviews from our customers, G2 has awarded us top honors, recognizing our commitment to customer satisfaction and innovation. BetterCloud was ranked in 140+ G2 reports, including: #1 choice for SaaS Operations Management User Provisioning and Governance Tools SaaS Spend Management Zero Trust Networking Data Loss Prevention (DLP) Why does this matter?

More Trending

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Webinar Recap | Scaling Payments: Strategies to Attach and Amplify Processing Volume

Stax

In today’s competitive SaaS landscape, simply acquiring customers isn’t enough. The real key to sustainable growth and increased revenue lies in maximizing payment attachment – the adoption and usage of integrated payments by your existing customer base. This powerful concept moves beyond just selling software; it transforms your platform into the central hub for your customers’ financial operations, creating deeper value and unlocking significant revenue streams.

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Embedded Payments: No-Nonsense Guide for Developers

USIO

1.How do I authenticate with Usio APIs? This is usually the first step: How do I start talking to the API? Usio keeps it simple. To authenticate, all you need are: Your Merchant ID A Username A Password That’s it. No OAuth dance. No token juggling. No complex key management. Just drop those three credentials into your API requests, and you’re good to go.

Payments 130
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How to Define and Calculate ARR

The SaaS CFO

Defining and calculating ARR is a hot topic. I have been talking to a lot of SaaS founders and finance leaders about how to properly calculate annual recurring revenue. Not too easy with today’s pricing and business models. The shift in pricing models (usage, consumption, outcome-based) has made the lives of tech CFO’s more difficult. […] The post How to Define and Calculate ARR appeared first on The SaaS CFO.

Finance 65
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The top CSM habits that separate the best from the rest

ChurnZero

It’s not personality that makes a top-performing CSM, says Ryan Johansen. Nor is it EQ, customer-centricity, or luck. Instead, it’s the daily practice of super-effective habits. What are the top CSM habits that separate the best from the rest—and how can you practice them? In our latest ChurnZero webinar, productivity expert Ryan shared the five habits he’s consistently observed in the most effective CSMs—habits that drive the biggest outcomes, earn seats at leadership tables, and provide the ba

Scale 52
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Build the Case: Quantify the Real Costs of In-House Testing and QA Gaps

Underinvesting in software testing costs more than you think, and now you can prove it. This guide helps you quantify hidden costs like developer time, support overhead, tech debt, and lost revenue. Use the companion calculator to model your own data, and present your findings with a ready-to-edit presentation template. Whether you're making the case to leadership or validating outsourcing, this toolkit gives you the numbers and tools you need.

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Behavioral Segmentation in SaaS: Types, Examples + How to Get Started

User Pilot

What’s your primary goal with Behavioral Segmentation? Understanding your main objective helps tailor the approach to user behavior analysis. Increasing new user activation Boosting feature adoption Improving trial-to-paid conversion How do you currently analyze in-app user behavior? The tools you use determine the depth of your behavioral segmentation capabilities.

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The $10M to $1B Vertical SaaS Playbook: Key Lessons from Procore’s Chief Product Officer Wyatt Jenkins

SaaStr

Meet Wyatt Jenkins: From Construction Sites to Chief Product Officer If you want to understand how vertical SaaS companies scale to $1B+ in revenue while staying true to their customers, there’s no better person to learn from than Wyatt Jenkins, Chief Product Officer at Procore Technologies. Wyatt’s journey is uniquely suited to leading product at a construction technology company.

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Figma's S-1: A PLG Powerhouse

Tom Tunguz

Yesterday, Figma filed its beautifully designed S-1. It reveals a product-led growth (PLG) business with a remarkable trajectory. Figma’s collaborative design tool platform disrupted the design market long-dominated by Adobe. Here’s how the two companies stack up on key metrics for their most recent fiscal year: Metric (2024) Figma Adobe Revenue (YoY Growth) $749M (48%) $21.5B (11%) Gross Margin 88.3% 89.0% Non-GAAP Op Margin 17.0% 44.5% Sales Efficiency 1.00 0.39 Adjusted FCF Margin

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Figma - Benchmarking the S1 Data

Clouded Judgement

Yesterday Figma filed their initial Form S-1 statement. I wrote about Figma back in Feb ‘21 for those looking for a more detailed breakdown of what the business looked like at the time (a lot has changed!). A Form S-1 is a document companies file with the SEC in preparation for listing their shares on an exchange like the NYSE or NASDAQ. The document contains a plethora of information on the company including a general overview, up to date financials, risk factors to the business, cap tabl

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Agent Tooling: Connecting AI to Your Tools, Systems & Data

Speaker: Alex Salazar, CEO & Co-Founder @ Arcade | Nate Barbettini, Founding Engineer @ Arcade | Tony Karrer, Founder & CTO @ Aggregage

There’s a lot of noise surrounding the ability of AI agents to connect to your tools, systems and data. But building an AI application into a reliable, secure workflow agent isn’t as simple as plugging in an API. As an engineering leader, it can be challenging to make sense of this evolving landscape, but agent tooling provides such high value that it’s critical we figure out how to move forward.

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Chat with your revenue data: ChartMogul’s experimental MCP server

Chart Mogul

AI is quickly becoming the new interface of the internet, not just for finding information, but for getting things done. So what if you could also chat with your SaaS metrics? Today, we’re releasing an experimental ChartMogul MCP server that makes this possible. It lets you connect your ChartMogul account to AI tools that support … AI is quickly becoming the new interface of the internet, not just for finding information, but for getting things done.

Revenue 59
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How AI Search Is Revolutionizing SaaS Marketing, and What You Should Do About It

FastSpring

The rise of AI-driven search is transforming how potential customers discover software solutions — and what SaaS marketers must do to stay competitive. Your potential customers are no longer just Googling “best project management software” or “CRM for small business.” They’re asking ChatGPT to compare your product features, getting personalized recommendations from AI tools, and discovering solutions through conversations rather than traditional search results.

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From Silos to Synergy: The Data Dictionary as CS Operations Key to Unifying the Customer Journey

Valuize Consulting

In a previous article, we dissected the three critical data challenges that often cripple Customer Success (CS) Operations: the security ambush, the hydra of disparate data models, and the subjectivity of customer health definitions. These aren’t just abstract problems; they are daily frustrations that undermine the incredible work CS Operations teams do, directly impacting your ability to deliver efficient processes, reliable reporting, and a truly effective Customer Success Platform (CSP

Data 52
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Notes from a product design vibe coding hackathon

Intercom, Inc.

In May 2025, the product design team at Intercom came together for a hackathon in our London office. Folks flew in from as far afield as Dublin, Barcelona, Amsterdam, Chamonix, and Merseyside. Our org has 30+ product designers sprinkled across the UK and Europe, so it’s always special to meet up in person. Our mission: build an Intercom-related feature, product, webpage, or experience using nothing but AI.

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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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Embedded Payments Made Easy: From Code to Cash

USIO

Let’s be honest: payments used to be a pain. If you’re a SaaS founder, product leader, or engineer, you’ve probably stared down the barrel of a tangled payment integration wondering, “Why does something so essential feel so unnecessarily complicated?” You’re not alone. The truth is, the world of embedded payments has evolved—dramatically. What once required months of development, multiple vendors, endless compliance headaches, and the patience of a saint… can now be handled with a few lines of c

Payments 130
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What is Vertical SaaS?

Stax

Software tailored to your industry? That’s the main premise of vertical SaaS. Unlike horizontal SaaS solutions that serve a broad range of businesses, vertical SaaS solutions are designed with deep knowledge of specific markets—making them more intuitive, efficient, and impactful. This article explores what vertical SaaS is, its advantages, challenges, and how companies can win in this focused, fast-growing space.

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Cloud Security Posture Management (CSPM): Top 6 Capabilities

Frontegg

Key takeaways CSPM identifies and fixes cloud misconfigurations to maintain compliance and reduce security risks. Common misconfigurations include exposed storage buckets, excessive permissions, unsecured APIs, and poor network segmentation. Key capabilities of CSPM include multi-cloud integration, policy enforcement, threat detection, compliance mapping, and contextualized risk analysis.

Cloud 52
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15 Best Help Center Designs for SaaS + How to Build Yours

User Pilot

Good help center designs promote self-service, allowing users to find answers independently without waiting for support. Which is exactly how users prefer it. In fact, research shows that 81% of customers try resolving issues on their own before contacting a support agent. So users provided with a well-structured help center end up happier, because they get help fast without any lengthy disruptions.

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5 Ways to Improve Revenue from Integrated Payments

Speaker: Pete Uselman, Director of Partner Experience at Wind River Payments

Most integrated payments providers share a percent of the payment revenue with their software partners. But, oftentimes, that revenue share is only a fraction of the true income potential software providers can realize. If you want to maximize income opportunities from your payments program, check out Wind River Payments’ webinar-on-demand.

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What Really Works When Hiring VPs and Executive Teams with HubSpot Co-Founder and Chairman Brian Halligan and SaaStr CEO and Founder Jason Lemkin

SaaStr

The success rate for executive hires at high-growth SaaS companies can be surprisingly low – you’re often lucky if 50-60% of your management team works out long-term. In a recent conversation between HubSpot Chairman and co-founder Brian Halligan and SaaStr Founder and CEO Jason Lemkin, they shared their advice on what actually works when hiring VPs and building your SaaS executive team.

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Why Data is More Valuable than Code

Tom Tunguz

In “ Data Rules Everything Around Me ,” Matt Slotnick wrote about the difference between SaaS & AI apps. A typical SaaS app has a workflow layer, a middleware/connectivity layer, & a data layer/database. So does an AI app. AI makes writing frontends trivial, so in the three-layer cake of workflow software the data matters much more.

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Clouded Judgement 6.27.25 - New Rules For a New Game

Clouded Judgement

Every week I’ll provide updates on the latest trends in cloud software companies. Follow along to stay up to date! Subscribe now New Rules For a New Game One of the biggest shifts happening in startups right now is that the old rule of thumbs for how you build a successful software startup just don’t hold in the age of AI. Or at least, they don’t hold if you’re trying to build a breakout company… So many of these markets are still wide open.

Cloud 157
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DFW SaaS Meetups & Community Resources Everyone Should Know

SaaS Metrics

DFW SaaS connects over 500 local SaaS leaders through monthly events that deliver industry insights and strategic networking opportunities. As part of the SaaStock Local network, you’ll gain access to global resources while maintaining a local focus. You can sign up on their website to receive event updates, contribute as a speaker, Read more The post DFW SaaS Meetups & Community Resources Everyone Should Know first appeared on SaaS Metrics.

SaaS 40
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SaaS Essentials: Failed Payment Solution Guide

For SaaS businesses, improving retention is one of the easiest and most effective ways to drive revenue and profits. With a clear link between failed payments and customer churn, having a robust failed payment recovery solution isn’t optional—it’s essential. Achieving your retention goals starts with the right solution.

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How To Build a Convincing Opt In Popup That Gets Signups

The Daily Egg

Everyone complains about popups. But if you are trying to grow your business, who cares? Opt in popups work. The right offer, shown at the. The post How To Build a Convincing Opt In Popup That Gets Signups appeared first on The Daily Egg.

Business 250
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PE Loves SaaS Again: Thoma Bravo Buys Olo for $2 Billion

SaaStr

The SaaS PE market is heating up again, and Thoma Bravo just made a big statement buying SaaS restaurant pioneer Olo for $2 Billion. Yesterday, Thoma Bravo announced they’re acquiring restaurant tech platform Olo (NYSE: OLO) for $2 billion in an all-cash deal. That’s $10.25 per share — a whopping 65% premium over Olo’s closing price on April 30th (the last trading day before acquisition rumors started swirling).

Payments 208
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5 Interesting Learnings from Asana at $750,000,000 in ARR

SaaStr

So the overall “project management” space has seen widely disparate impacts from the SaaS partial downturn of 2022-2024. Asana, strong in B2B2B and selling to tech, was perhaps hit hardest, with growth slowing to 10%. Monday.com by contrast, selling mainly outside of tech, saw growth remain strong at 34%. It’s been a tale of two worlds.

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