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Dear SaaStr: How Can a SaaS Business Reactivate Churned Customers?

SaaStr

Dear SaaStr: How Can a SaaS Business Reactivate Churned Customers? This may sound simple, but the #1 thing you can and should do is create a series of marketing campaigns targeted only to churned customers. And also send that to your “lost” and churned customers. That will keep you top enough of mind. #2.

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Dear SaaStr: How Do I Best Prevent Churn?

SaaStr

Dear SaaStr: How Do I Best Prevent Churn? You can’t eliminate churn. You can hide churn (e.g., My top suggestion is: Measure churn carefully, and consistently. Usually, your smallest customers will churn at the highest rate. And set a big annual goal to drive churn down say 20%. Instead, you drive it down.

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The Riskiest Venture-Backed Startups Are 3H’s: High Growth, High Churn and High Burn

SaaStr

The burn and the churn. The burn was at a stunning $2m a month, and the churn had spiked. It’s sort of a death spiral: High churn, but no burn = struggle, but the engine self-perpetuates to an extent. What’s really hard to solve is The 3H’s: High Growth for a while — but High Churn. And High Burn.

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Dear SaaStr: A Big Customer Paid But Doesn’t Use Our Product. Should I Count Them as Churned?

SaaStr

Should I just mark them as churned? Should I Count Them as Churned? Dear SaaStr: A big customer payed for a year but doesn’t use the product. Instead, what you should try to do is renew them, especially in the enterprise. Many of them never used the product at all in Year 1. appeared first on SaaStr.

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The Customer Success Onboarding Playbook

A successful customer onboarding process improves efficiency, increases capacity and decreases churn. Customer onboarding is a very crucial – yet sometimes overlooked – step in the customer journey. This playbook features tips from industry leaders and outlines all the steps needed to create a best-in-class onboarding experience.

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When a Struggling Customer Churns, You Learn How Important You Are

SaaStr

So lately I’ve listened to a few calls from churned customers from portfolio companies. Get on the phone with all your churned customers, if you can. Image from here ) The post When a Struggling Customer Churns, You Learn How Important You Are appeared first on SaaStr. How much of a vitamin vs. a painkiller are you?

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Dear SaaStr: What Do You Do With Churned Customers?

SaaStr

Dear SaaStr: What Do You Do With Churned Customers? The post Dear SaaStr: What Do You Do With Churned Customers? You put them into a Get Them Back bucket and re-market to them with a dedicated program. And you have sales especially follow-up twice. Once in about 90 days, to see if they might want to come back — importantly.

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Keep the Competitive Edge and Reduce Churn

Speaker: Johanna Rothman - Management Consultant, Rothman Consulting Group

Frustrated customers = high churn! The goal is to discover these reasons before customers churn. Armed with this insight, teams can implement well-informed strategies, preserving customer allegiance and diminishing the prevailing churn rates. This objective can be achieved by analyzing a blend of leading and lagging indicators.

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The Modern Customer Success Playbook

Quarterbacking your customers to long-term success and growth is proven to combat churn and transform customer success teams into revenue-drivers. Develop an effective customer health scoring model to mitigate churn and identify opportunities across your customer base. Satisfaction won’t cut it. But where do you start?

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The Hidden Costs of Poor Customer Onboarding

Churn starts within the first 30 days of customers purchasing a product. A lot of it comes down to the first impression customers get through the onboarding process. A poor experience can result in losing current and future customers, and unnecessary overhead.

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Why Product Led Growth is a Customer Success Responsibility

But without a clear understanding of a product’s capability, or the value it creates for customers, churn is unavoidable. As the eyes and ears of an organization, Customer Success can drive acquisition, expansion, and retention.

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How to Choose an AI Vendor

But rapid change, vendor churn, hype and jargon make it increasingly difficult to choose an AI vendor. You know you want to invest in artificial intelligence (AI) and machine learning to take full advantage of the wealth of available data at your fingertips.

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4 Competencies of a Successful Sales Team

Speaker: Collin Stewart, Co-Founder & Co-CEO, Predictable Revenue

In this webinar you will learn how to: Determine if your product is addressing a need within the market; Align your messaging, channels and tactics; Shape your sales strategies to reduce churn; Measure the effectiveness of your strategies in relation to your revenue; And more! October 29, 2019 11:00 AM PDT, 2:00 PM EDT, 7:00 PM BST.

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If You Build It, They Will Come: A Guide to Customer Onboarding

Speaker: Jamie Bernard, Sr. Product Director and Product Management Practice Lead at Nexient, an NTT Data Company

If you can simplify your onboarding process and show your product's value from the beginning, you can lower customer churn and increase the usability of your product. In this webinar we will review: The elements of good customer onboarding. Examples of successful product onboarding strategies.

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Leveraging Consumption to Drive Growth: The SaaS Expert's Guide to Usage-Based Pricing

Speaker: Igor Stenmark, Andrew Dailey, &Youssef Yaghmour

You’ll hear how you can Harness complex pricing to boost Product-Led Growth (PLG) and customer satisfaction while reducing churn. Use your billing platform to integrate data, manage your licensing and provisioning process, mediate and rate usage, and automate your entire workflow to plug revenue leaks.