B2B vs B2C: How Should Your Sales Team Be Allocated to Maximize Success?

Tom Tunguz

If you're starting a SaaS company, should you prefer to sell to B2B or B2C companies? If you were to hazard a guess about the share of B2C vs B2B companies, what would it be? Across all US companies, B2B companies outnumber B2C companies 1.6:1. B2B companies.

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8 Tips For Writing Sales Texts For B2B Marketing

Predictable Revenue

Tips on how to write sales emails, social media, and other B2B marketing content that'll keep your customers engaged. The post 8 Tips For Writing Sales Texts For B2B Marketing appeared first on Predictable Revenue.

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How AI is transforming B2B marketing and Sales

Predictable Revenue

No matter how you feel about AI, it’s evident it's had an impact on B2B sales and marketing. We look at 5 examples of how AI is changing the world of B2B sales. The post How AI is transforming B2B marketing and Sales appeared first on Predictable Revenue.

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Email Marketing Tips for B2B Email Marketing

Teamgate

Talking about the B2B email marketing , one medium that has proved constantly to be of greatest use is Email marketing. But how does one write b2b emails? B2B marketing does not always have to be impersonal and dull, as opposed to popular belief.

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Leverage Your Organization for Best Product Decisions

Speaker: Rene Kolga, Senior Director of Product and Marketing, Nyotron

Converting B2B Leads: How to Build a Multi-Touch Attribution Marketing Campaign

The Daily Egg

As a B2B Demand Generation Agency, our clients are faced with longer sales cycles and a multitude of influencers and decision makers who are conducting research on their product and services.

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Where can I find commission-only salespeople online to sell B2B software?

SaaStr

Q: Where can I find commission-only salespeople online to sell B2B software? While there may be exceptions, I’ve never seen “1099 reps”, i.e. commission-only, work in B2B and SaaS. The post Where can I find commission-only salespeople online to sell B2B software? Don’t. There are just too many vendors, too much competition, and it’s too much work for someone with little incentive if they can’t close instantly to … pull off a deal. You are better off: selling yourself first.

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a16z Podcast: AI in B2B

Andreessen Horowitz

But recently AI has found its way … The post a16z Podcast: AI in B2B appeared first on Andreessen Horowitz. Consumer software may have adopted and incorporated AI ahead of enterprise software, where the data is more proprietary, and the market is a few thousand companies not hundreds of millions of smartphone users. AI, machine & deep learning enterprise & SaaS Company Building 101 founder/maker stories future of work sales

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Rajat Bhargava on Giving First for a B2B company

TechStars

How does JumpCloud, a B2B company, Give First? Rajat just keeps starting companies, and Giving First—including through his current B2B company, JumpCloud. How does a B2B company Give First? Why does Rajat Bhargava, co-founder and CEO of JumpCloud, keep starting businesses?

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Customer Success: Roles Within a B2B Enterprise

Totango

Despite the value of customer success teams, not all B2B enterprises know how to structure customer success roles within their company. When customers succeed using your product, your enterprise succeeds.

Taking a $4B Company from Consumer to B2B with Pluralsight (Video + Transcript)

SaaStr

We all know and could name several successful B2C and B2B companies. We do thousands of customer interviews every year, both with the individual and with the B2B buyers that buy our product.

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7 B2B Marketing Trends for 2020

OpenView Labs

The B2B buyer’s journey is not the same as it was ten or even five years ago. Nowadays, B2B buyers perform an average of 12 searches online before engaging with a business. Let’s have a look at the trends that you need to follow in order to dominate B2B sales in 2020.

Marketing Goals Examples for B2B SaaS Marketing Teams

Incredo

Nowadays, successful marketing teams try to keep their position as the most effective ones in the marketplace by providing clients with epic experiences and remarkable results. At the core of any well-organized marketing team lies the mission of creating innovative and effective marketing and sales systems for customers leading to predictable and scalable growth. SaaS Marketing Strategy

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Why B2B is finally investing in brand

Chart Mogul

So what does it take to build a standout B2B brand in 2018? These recent subtle shifts in approach to B2B branding have snowballed into a full scale rethink of what it means to produce and sell B2B software. The market for B2B SaaS is maturing.

Top 9 B2B Marketing Strategies to Maximize Growth in 2019

ProfitWell

As a B2B marketer, you’re no stranger to the often overwhelming count of tasks on your plate. The most effective B2B marketers know better than most how to prioritize their workflow, automate tasks, organize their calendars, and invest in marketing channels that pay dividends.

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How to effectively generate B2B SaaS leads (or skip this article and lose qualified SaaS leads)

Incredo

If you are asking yourself, “Why does my business-to-business (B2B) SaaS company need leads?” Leads. Leads = customers = profits. then you are in the wrong industry. SaaS Lead Generation SaaS Marketing Strategy

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How do you market your B2B startup well during a demo presentation?

Net-Results

Here are three things I would touch on if you want to market your B2B well during a demo presentation: Solve a specific problem. The post How do you market your B2B startup well during a demo presentation? Quora Answers B2b Marketing

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In B2B marketing, how do I get sales and marketing to work together?

SaaStr

The post In B2B marketing, how do I get sales and marketing to work together? The simplest way is to get sales and marketing to work together is align marketing’s #1 goal to a revenue-related “commit” that sales agrees to. Your VP Sales Has a Sales Quota.

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Identity Resolution Strategies for B2B

Hull

The most common natural key identifier in B2B is probably email address (if we’re talking about identifying people vs. companies) because most people have one, and it’s an identifier that a lot of different tools like your CRM, marketing automation platform, or sales engagement tool, also use.

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The Top 7 Churn Management Strategies for B2B Enterprises

Totango

You are not powerless in the face of churn. There are almost always indicators that a customer is going to churn, which means that if identified early, a good Customer Success team can mitigate the risk and execute a successful recovery plan.

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How to Optimize Customer Retention for B2B Enterprises

Totango

As part of a successful B2B enterprise, you understand the importance of your customers. When you make customer retention for B2B business models a priority, you’ll not only save money on acquisition costs; you’ll also unlock the growth potential of your existing customer base.

The 5 Steps for a Successful SaaS B2B Renewal

CloudKettle

The post The 5 Steps for a Successful SaaS B2B Renewal appeared first on CloudKettle. SaaS Sales and Marketing B2B churn CSM customer acquisition cost customer succes customer success manager growth hacker onboarding renewal Saas training User ExperienceWhat is Churn?

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Video: Growth, Sales, and a New Era of B2B

Andreessen Horowitz

But a new wave of B2B companies — Dropbox, Twilio, Atlassian, SurveyMonkey, GitHub — show that recently … enterprise & SaaS open source Company Building 101 sales slide decks videos

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Overcome The 5 Most Common Sales Objections in B2B Sales

Sales Hacker

Objections are a part of life in sales, but they can be especially difficult to deal with in B2B sales. In B2B sales, your audience is particularly concerned with return on investment. In B2B sales, the hurdle of changing systems or processes can be a big deal.

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How do you increase B2B cold email response rates?

SaaStr

The post How do you increase B2B cold email response rates? A few thoughts: #1: Slow down and personalize your outreach. I know this sounds obvious, but boy I continue to get an endless stream of terrible, unpersonalized emails. If your ACV is > 8k-$10k or so, stop with spray-and-prey cadences. Instead, force your SDRs and team to personalize each outreach to target the needs of the prospects. #2: 2: Have someone senior and proven review the cold emails.

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B2B appointment setting: How to book more (and better quality) sales meetings

Close.io

B2B appointment setting might not be the sexiest topic to cover. b2b salesBooking high-quality meetings is one of the most underappreciated opportunities sales teams have. We all want to learn the best tactics for negotiating and closing deals.

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B2B Growth Mentor Musings: Wes Bush

Hull

Hull and GrowthMentor bring you Mentor Musings , a collection of insights, tactics, ideas, and musings about B2B growth strategies from the experts themselves.

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How to Nurture B2B Leads in a Shorter Time Frame

OpenView Labs

B2B sales processes are complex, intertwined and lengthy. Account-based Marketing (ABM) has become a B2B buzzword in recent times, but not without good reason. This is a lesson every B2B marketer can learn.

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6 Best Digital Marketing Strategies for B2B Businesses

Nimble - Sales

B2B, known as business to business, is a creative and diverse marketing model. The post 6 Best Digital Marketing Strategies for B2B Businesses appeared first on Nimble Blog. It’s quite tricky to leverage your brand in this highly competitive market.

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3 Facts About B2B Buyer Experience You’re Probably Ignoring

Sales Hacker

This article outlines the results of a B2B Buyer Experience survey by TimeTrade. In the world of B2B sales, the conventional thinking has become especially stark. A number of industry pundits have even gone so far as to presage “the death of the B2B salesman.”.

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5 Ways to Generate B2B Leads without Creating New Content

OpenView Labs

That’s why according to the Content Marketing Institute’s 2019 Industry Benchmarks, Budgets, and Trends report , 74% of B2B marketers have begun creating long-form content. Some B2B businesses opt to outsource their content writing tasks to a freelance content writer.

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[How To] $0.5 – $5M ARR: Outbound Sales Playbook for B2B SaaS Startups

Sales Hacker

The post [How To] $0.5 – $5M ARR: Outbound Sales Playbook for B2B SaaS Startups appeared first on Sales Hacker. AltiSales Certified Sales Expert Marquee Outreach Partner Sales Process Webinars

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Q&A with RTVision on Streamlining B2B SaaS Financial Operations

SaaSOptics

Since 1999, RTVision’s SaaS solution has helped local governments and their partners streamline complex operations, inspire public engagement and protect data integrity. Success Stories

How to build a killer B2B brand to achieve hyper growth

SaaStock

On the latest episode of the show, we host with Dave Gerhardt, VP Marketing at Drift, and talk about the importance of brand in B2B and how to go about creating an awesome one. The post How to build a killer B2B brand to achieve hyper growth appeared first on SaaS Revolution Hub.

What B2B Buyers Really Want You to Know

Sales Hacker

The post What B2B Buyers Really Want You to Know appeared first on Sales Hacker. Choice Partner Sales Psychology TimeTrade Webinars

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MarTech Podcast | The Enterprise B2B SaaS Digital Marketing Playbook

CloudKettle

The post MarTech Podcast | The Enterprise B2B SaaS Digital Marketing Playbook appeared first on CloudKettle. SaaS Sales and Marketing B2B data visualization lead generation Marketing Martech podcast revenue operations revenue optimization Saas SalesforceCatch our CEO, Greg Poirier, on the MarTech podcast talking about data warehousing, data visualization, retargeting.

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SaaS Metrics for Enterprise-Driven B2B Networks (Modified LTV/CAC)

Software Platform Consulting

A couple of posts ago , I started a series on SaaS metrics unique to enterprise-driven B2B Networks. The key point is that for enterprise-driven B2B networks, both CAC and LTV need to be modified to take into account the ecosystem an enterprise brings to the other side of the platform.