Trust is at the Core of Software Marketing
JANUARY 23, 2020
The same is true in software. If the buyer has a question about the software, they can audit it themselves and communicate with the authors. Enterprise buyers use third parties to buy software. These research agencies diligence software products directly and through surveys. Today, the world's most valuable brand is Apple. Forbes estimates Apple's brand is worth $205B. Why is Apple's brand worth so much? It's the trust the brand inspires in consumers.