SaaStr

AUGUST 3, 2021

If you raise money from top or even top-ish brand VCs at a reasonable valuation, you usually get at least 3 benefits: Top Partners at Top VC Firms are Usually Good for a Second Check if you are doing OK / decent but not great yet. Note this really only holds for seed funds with a strong brand. Social proof overall. It just makes sense.

Branding 298

Branding SaaS Pricing Startup 298

Intercom, Inc.

AUGUST 10, 2021

Your brand is how your company presents itself to the world, but inevitably there will need to be slight adjustments needed along the way. A brand is not a singular design element, font, color, illustration style, or icon. Your brand ? So as your business grows, it’s natural that your brand will need to grow with it.

Branding 257

Branding Scaling Enterprise Marketing 257

SaaStr

MAY 31, 2022

They have to have “juice” VCs think their brands really matter, but what founders care about is VCs they want to work with. And VC Brands Are Overrated. This is right in my experience, and importantly, only some VCs can really help bring in the investors for the next round. And getting the next round in.

Branding 310

Branding Data 310

SaaStr

JUNE 8, 2022

B2B marketing has a reputation for being more performance-oriented than brand-oriented. But I think that’s unfair — B2B is just as concerned with brand, but generally speaking, lacks the same level of creativity when compared to the B2C world. And beyond your brand campaign, this is critical to your business more broadly. .

B2B 278

B2B Branding Marketing B2C 278

SaaStr

FEBRUARY 9, 2022

Dear SaaStr: Is It Worth It To Try to Get 2-3 Name Brand VCs Into My Round? For as long as I’ve been in start-ups, having a name-brand VC on your cap table has mattered. Brands do matter. But … brands are a proxy for value. Brands are in flux. This isn’t to say 2-3 name-branded VCs are bad.

Branding 251

Branding Benchmarks Startup Investment 251

Predictable Revenue

JUNE 30, 2022

Shelby Dash and Kristina Clifford joined the Predictable Revenue podcast to discuss how to use comedy in your content marketing to drive brand awareness. The post How to Use Comedy To Drive Brand Awareness appeared first on Predictable Revenue.

Branding 147

Branding Content Marketing Revenue Marketing 147

The Daily Egg

OCTOBER 31, 2021

Creating a dynamic and impressionable logo and brand identity that accurately represents your business takes more than a simple sketch or a. The post Best Logo and Brand Identity Services Compared appeared first on The Daily Egg.

Branding 171

Branding Business 171

Kellblog

JULY 17, 2022

What does our brand stand for? What promise does our brand make? These are some of the questions that quickly come up when thinking about branding. In general, I think branding is a potential marketing rathole for startups, particularly early-stage ones. Do want to build a brand? Do want to build a brand?

Startup 133

Startup Branding Software Leadership 133

Intercom, Inc.

DECEMBER 4, 2019

One of the biggest determining factors of a company’s success is the clarity of its message, and how that clarity comes across in every interaction across the product and brand. Brand Identity: When customers interact with your brand, is your value proposition clear? Three reasons companies get this stuff wrong.

Branding 209

Branding Revenue Market Segmentation Marketing 209

Predictable Revenue

NOVEMBER 12, 2020

If you’ve ever thought about designing a brand new product to capture a brand new market - Michel Feaster has you covered! The post The Framework For Creating a Product – And a Brand-New Category appeared first on Predictable Revenue.

Branding 264

Branding Revenue Marketing 264

SaaStr

JUNE 1, 2021

Q: If I White-label my SaaS, will it hurt me on branding my own company? The brand benefits will go to my partner, not me. Your brand will shine through. The post Dear SaaStr: If I Whitelabel My SaaS Product, Will it Hurt Me on Branding? Just do it. If it’s easy to do. Lots of folks agonize over white-labelling.

SaaS 269

SaaS Branding Startup Revenue 269

Neil Patel

OCTOBER 30, 2022

If consumers don’t perceive your brand the way you want them to, your business will struggle with loyalty and getting new customers. Today, I’m covering brand perception in detail. What Is Brand Perception? In marketing, brand perception is how consumers see and feel about a company or product. How do you measure it?

Branding 134

Branding Social Media Advertising Marketing 134

Neil Patel

OCTOBER 1, 2022

Both are high-profile companies with high-profile sub-brands. Think of a sub-brand as a room in a house and the house as your brand. Successful sub-branding means targeting the right audience with the right product. I want to help you do the same with your brand architecture. Why Do Businesses Create Sub-Brands?

Branding 114

Branding Strategy Marketing Revenue 114

Andreessen Horowitz

MAY 4, 2023

In this episode, host Connie Chan talks to Susan Plagemann, the president of WME Fashion and … The post Field Notes: Digital Branding with Susan Plagemann appeared first on Andreessen Horowitz.

Branding 76

Branding Business Model Technology Business 76

Andreessen Horowitz

MAY 3, 2023

In this episode, host Connie Chan talks to Susan Plagemann, the president of WME Fashion and a … The post Field Notes: Digital Branding with Susan Plagemann appeared first on Andreessen Horowitz.

Branding 75

Branding Business Model Technology Business 75

SaaStr

FEBRUARY 10, 2021

Question @jasonlk @saastr to @ericsyuan @zoom_us why the #ads and billboards & the effect of brand on #sales cycle? The best advice I can give you is, understand that once you have a Mini-Brand, it will get better. A Mini-Brand isn’t a real brand in the sense everyone has heard of it, like Salesforce or Google.

Branding 294

Branding SaaS Enterprise Customer Success 294

Predictable Revenue

MARCH 11, 2021

The post How to Keep Your Sales Team From Killing Your Brand & Your Bottom Line appeared first on Predictable Revenue. Chad cuts through the outdated, theory-based “fluff”, and gets down to the nitty-gritty with a raw perspective to look at where there may be opportunities to drive predictable revenue growth through sales optimization.

Branding 263

Branding Sales Revenue 263

Neil Patel

AUGUST 17, 2021

Brand awareness refers to how memorable your brand or company is to your target consumers. It’s how easily people recognize your brand when, for example, they hear your company name or see your logo. How do you build brand awareness, especially if you’re a new company? What Are Brand Awareness Campaigns?

Branding 145

Branding Social Media Engagement Strategy 145

Predictable Revenue

JUNE 17, 2021

The post Building a Network and a Personal Brand that You Can Keep with You for Life appeared first on Predictable Revenue. After many years observing the CRM market, he created Nimble, an award-winning social sales and marketing CRM for individuals and teams that is Ranked #1 in Overall Satisfaction by G2 Crowd.

Branding 264

Branding Revenue Sales Marketing 264

Buffer Resources

MARCH 9, 2023

If you’re looking to grow your career, make connections with people in your industry, and build a personal brand, you should be on LinkedIn. In this article, I will walk through three steps to use LinkedIn to build your personal brand with advice from me and others who have found success using it.

Branding 112

Branding Social Media Engagement Interviewing 112

Sales Hacker

AUGUST 18, 2022

35 downsides of building a personal brand, the negative effects on your pipeline as an SDR/AE/sales leader, & how it can damage your career long term. The 5 types of professionals who typically advocate for personal brand and why they advocate for it. The only 2 scenarios where building a personal brand is a great idea.

Branding 88

Branding Onboarding Sales Revenue 88

SaaS Metrics

MARCH 15, 2023

Read more The post What is the best cue brand? Unlike traditional wooden cues, these modern cues are designed to be lightweight and durable, making them a popular choice for both amateur and professional players. The use of composite materials also allows more control over the. first appeared on SaaS Metrics.

Branding 52

Branding SaaS Metrics 52

Sales Hacker

AUGUST 18, 2022

It seems everywhere you turn today, someone’s trumpeting that you ABSOLUTELY must build a personal brand. What are the downsides of building a personal brand ? Come join Becc Holland for the ultimate tear-down of the personal brand mythos — and what you should do instead. That it’s your golden ticket to endless opportunities.

Branding 84

Branding Sales Development 84

Neil Patel

JANUARY 14, 2021

When you hear the phrase corporate branding, you might think of industry titans—car companies, ubiquitous hotel chains, and fast food arches. Despite this association, corporate branding applies to businesses of all sizes, not just the giants with unlimited marketing budgets. What Is Corporate Branding and Why Is It Important?

Branding 130

Branding Sales Social Media Strategy 130

Neil Patel

OCTOBER 6, 2021

Stores you could be selling wholesale to have the advantages of customer loyalty, brand recognition, a diverse inventory, and convenient locations. Examples of D2C Brands. As a result, many of the most popular D2C brands tend to have a rebellious or revolutionary angle to their product or service. 7 Strategies for D2C Brands.

Branding 116

Branding Strategy Subscription Pricing 116

Unbounce

MARCH 17, 2022

In a market where it takes so much work to gain customer trust, what can you do to become a trustworthy brand? According to the Gustavson Brand Trust Index, brand trust fell to an all-time low in 2020. Brand authenticity and brand trust have a major relationship going on. 5 Ways to Make Your Brand More Authentic.

Branding 107

Branding Social Media Marketing Strategy 107

Andreessen Horowitz

OCTOBER 8, 2021

The post Why We Crave Software With Style Over “Branding” appeared first on Future. From the sans-serif fonts to the muted pastel color palette, the stark white backgrounds to the curvy shape and hue of the buttons, most modern software blurs together into a familiar, squint-and-you’ll-confuse-it aesthetic.

Software 145

Software Branding Metrics 145

Intercom, Inc.

AUGUST 13, 2020

The rise of review sites, messaging apps, and online forums has flipped the relationship between brands and their customers on its head. Where once brands could control what was said of them, today’s customers are well-placed to talk back and to one another – on any platform.

Branding 209

Branding Social Media AI Scaling 209

Neil Patel

MARCH 22, 2021

Huge volumes of traffic can make it harder for brands to stand out and reach consumers in the most effective way possible. What’s more, it’s challenging to generate income from a platform with over 25 million brand accounts to compete with. Why Your Brand Should Use Instagram Live Rooms. Ways Brands Can Use Instagram Live Rooms.

Branding 133

Branding Social Media Interviewing Marketing 133

Neil Patel

FEBRUARY 18, 2021

Brand awareness can seem intimidating and complicated, but it’s just a matter of getting your brand in front of the right people. You can boost brand awareness with PPC (pay-per-click) campaigns that show your ads to people across the internet, including on SERPs, social media sites, in-app ads, banners on websites, and more.

Branding 116

Branding Social Media Marketing Trends 116