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5 Brand Crisis Examples

The Daily Egg

If a hashtag for your brand is trending on social media, you’ve either accomplished something amazing…or your brand is being dragged through. The post 5 Brand Crisis Examples appeared first on The Daily Egg.

Branding 287
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Brand Building 101: How to Build a Brand

The Daily Egg

The terms “brand” and “business” are often used interchangeably. But building a brand goes far and beyond filing your LLC paperwork and opening a business checking account. A brand is more than just a company […]. The post Brand Building 101: How to Build a Brand appeared first on The Daily Egg.

Branding 363
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Dear SaaStr: When Do You Start to Develop a Brand in SaaS?

SaaStr

Dear SaaStr: When Do You Start to Develop a Brand in SaaS? At that point, you don’t have a world-famous brand or anything. But you do start to have a “mini-brand”, where folks in your top niche or segment start to have heard of you. If your product costs $20,000 a year, your mini-brand might kick in around 100 customers.

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What Is Ecommerce Branding All About? The Complete Guide

The Daily Egg

The post What Is Ecommerce Branding All About? At the risk of stating the obvious, ecommerce is competitive. Online shopping has been popular for decades, but it has exploded over. The Complete Guide appeared first on The Daily Egg.

Branding 305
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Underwriting 101: What is Underwriting and Why is it Important?

Underwriting in the payments industry is the process of assessing and verifying potential customers – including adherence to banking, brand, and governmental rules – to protect consumers from entities that want to engage in fraud or other illegal activities by accepting credit card transactions.

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Meet the team: Intercom’s Brand Studio on evolving our brand

Intercom, Inc.

You wouldn’t expect to find a Brand Studio at every tech startup, but then again, we’ve always enjoyed doing things a little bit differently. And lately, they’ve been quite busy with our brand refresh project. In this episode of Inside Intercom, we chat with some of the team behind the brand: Scott Smith , Creative Director.

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The Complete Guide to Brand Identity

The Daily Egg

The post The Complete Guide to Brand Identity appeared first on The Daily Egg. People sometimes remember a local business by how the storefront looks. In a small community, everyone knows what most local stores sell.

Branding 281
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The Definitive Guide to Dashboard Design

Great dashboards lead to richer user experiences and significant return on investment (ROI), while poorly designed dashboards distract users, suppress adoption, and can even tarnish your project or brand.

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Marketing-Led COVID-19 Growth Strategies: 2022 and Beyond

This is your chance to create unprecedented brand awareness, bring in the best leads sales has ever seen, and play an instrumental role in generating new and existing business revenue. More than two years into the pandemic, COVID-19 is far from over.

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Research Study: Customer Perceptions of the Community Experience

Rather than assume that branded communities meet the expectations of the consumer, we wanted to figure out the “want behind the want” by asking if customer expectations around CX align with community offerings. What do consumers expect when it comes to CX?

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Research Report: The State of Community Management

In short, a well-maintained community will provide immense brand value and elevate the customer experience. Online communities provide a wealth of benefits for organizations; they impact a variety of customer activities, boost engagement, and provide a range of transformative business services.

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2021 Community Predictions

Will these unprecedented times expedite the rise of branded communities? What does 2021 have in store for the community profession? What can organizations do to ensure their business remains relevant? This year's Community Predictions has all the answers! 2020 was a year unlike any we've seen in our lifetimes.

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Using Customer Reviews, Advocacy, and Referrals in Your Journey Map

Speaker: Jeremy Boudinet, Marketing Manager, Nextiva

Making a customer want to advocate for your brand takes passion, personalization, and gratitude: all things that can be gracefully elicited throughout the customer journey map. Customer reviews and referrals are invaluable assets to a company--with them, you can build a worthy reputation, attract new customers, and improve your CX.

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Monetizing Analytics Features: Why Data Visualizations Will Never Be Enough

Think your customers will pay more for data visualizations in your application? Five years ago they may have. But today, dashboards and visualizations have become table stakes. Discover which features will differentiate your application and maximize the ROI of your embedded analytics. Brought to you by Logi Analytics.

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Everyone Is Accountable and Responsible for a Great Customer Experience!

Speaker: Bryan Horn, Founder, CS Solutions

Why employee empowerment is a proven ROI and will create lasting customers of your brand. Specifically, Bryan will discuss: Why a culture of accountability is key: everyone in your organization is responsible for providing a great customer experience, not just the front line employees. The humanity of customer experience.