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5 Brand Crisis Examples

The Daily Egg

If a hashtag for your brand is trending on social media, you’ve either accomplished something amazing…or your brand is being dragged through. The post 5 Brand Crisis Examples appeared first on The Daily Egg.

Branding 294
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Brand Building 101: How to Build a Brand

The Daily Egg

The terms “brand” and “business” are often used interchangeably. But building a brand goes far and beyond filing your LLC paperwork and opening a business checking account. A brand is more than just a company […]. The post Brand Building 101: How to Build a Brand appeared first on The Daily Egg.

Branding 363
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Meet the team: Intercom’s Brand Studio on evolving our brand

Intercom, Inc.

You wouldn’t expect to find a Brand Studio at every tech startup, but then again, we’ve always enjoyed doing things a little bit differently. And lately, they’ve been quite busy with our brand refresh project. In this episode of Inside Intercom, we chat with some of the team behind the brand: Scott Smith , Creative Director.

Branding 222
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What Is Ecommerce Branding All About? The Complete Guide

The Daily Egg

The post What Is Ecommerce Branding All About? At the risk of stating the obvious, ecommerce is competitive. Online shopping has been popular for decades, but it has exploded over. The Complete Guide appeared first on The Daily Egg.

Branding 312
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The Power of Co-Branding and White Labeling in Integrated Payment Solutions

Discover how co-branding and white labeling can transform your integrated payment solution to enhance user experience and build customer trust. This article explores the subtle yet impactful differences between third-party, co-branded, and white-labeled payment integrations, offering critical insights for software companies.

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Decoding the Mechanics of Brand Familiarity to Future-Proof Any Brand

The Moz Blog

In this article, Giulia sprinkles a bit of cognitive science in the marketing mix to showcase how leveraging the familiarity bias can future-proof any brand.

Branding 103
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The Complete Guide to Brand Identity

The Daily Egg

The post The Complete Guide to Brand Identity appeared first on The Daily Egg. People sometimes remember a local business by how the storefront looks. In a small community, everyone knows what most local stores sell.

Branding 286
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Marketing-Led COVID-19 Growth Strategies: 2022 and Beyond

This is your chance to create unprecedented brand awareness, bring in the best leads sales has ever seen, and play an instrumental role in generating new and existing business revenue. More than two years into the pandemic, COVID-19 is far from over.

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Research Study: Customer Perceptions of the Community Experience

Rather than assume that branded communities meet the expectations of the consumer, we wanted to figure out the “want behind the want” by asking if customer expectations around CX align with community offerings. What do consumers expect when it comes to CX?

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2021 Community Predictions

Will these unprecedented times expedite the rise of branded communities? What does 2021 have in store for the community profession? What can organizations do to ensure their business remains relevant? This year's Community Predictions has all the answers! 2020 was a year unlike any we've seen in our lifetimes.

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Using Customer Reviews, Advocacy, and Referrals in Your Journey Map

Speaker: Jeremy Boudinet, Marketing Manager, Nextiva

Making a customer want to advocate for your brand takes passion, personalization, and gratitude: all things that can be gracefully elicited throughout the customer journey map. Customer reviews and referrals are invaluable assets to a company--with them, you can build a worthy reputation, attract new customers, and improve your CX.

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The Definitive Guide to Dashboard Design

Great dashboards lead to richer user experiences and significant return on investment (ROI), while poorly designed dashboards distract users, suppress adoption, and can even tarnish your project or brand.

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Research Report: The State of Community Management

In short, a well-maintained community will provide immense brand value and elevate the customer experience. Online communities provide a wealth of benefits for organizations; they impact a variety of customer activities, boost engagement, and provide a range of transformative business services.

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Everyone Is Accountable and Responsible for a Great Customer Experience!

Speaker: Bryan Horn, Founder, CS Solutions

Why employee empowerment is a proven ROI and will create lasting customers of your brand. Specifically, Bryan will discuss: Why a culture of accountability is key: everyone in your organization is responsible for providing a great customer experience, not just the front line employees. The humanity of customer experience.

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Monetizing Analytics Features: Why Data Visualizations Will Never Be Enough

Think your customers will pay more for data visualizations in your application? Five years ago they may have. But today, dashboards and visualizations have become table stakes. Discover which features will differentiate your application and maximize the ROI of your embedded analytics. Brought to you by Logi Analytics.