The Daily Egg

APRIL 21, 2025

A brand evangelist loves a brand so much that they rave about it and promote it all the time to other people, participating in as. The post How to Turn Employees AND Customers into Brand Evangelists appeared first on The Daily Egg.

Branding 218

Branding 218

The Daily Egg

JANUARY 15, 2025

The post Direct Response Marketing vs Branding: When to Use Each appeared first on The Daily Egg. Direct response marketing is a set of techniques, copywriting methods, and advertising strategies designed to elicit an immediate response from your target audience, like subscribing.

Branding 244

Branding Marketing Advertising Strategy 244

FastSpring

APRIL 3, 2025

Your personal brand is more than a polished LinkedIn profile its how you stand out, connect with customers, and build long-term credibility as a founder or executive. But how do you create an authentic personal brand that actually works? Rachel shares: What makes up a strong personal brand (and why every founder already has one).

Branding 99

Branding Social Media AI Search Outsourcing Services 99

SaaStr

NOVEMBER 19, 2024

Your Blueprint for Winning Some recommended focus areas Drata used to scale to 5,000 customers were: Service Customer loyalty Brand perception Focus on ICP The first three bullets go hand-in-hand. Walker Research found in 2024 that the customer experience is now equal to price and product regarding key brand differentiators.

Customer Success 281

Customer Success Scaling Social Media Enterprise readiness 281

Buffer Resources

NOVEMBER 4, 2024

This will allow you to maximize your brand reach,  engage with the right people , and nail your  social media marketing strategy. Does it fit your brand image? We recommend reading through this list to learn more about the social media apps that might be great for your brand. Jump to a social media platform: 1.

Social Media 123

Social Media Payments Branding Payment Methods 123

SaaStr

OCTOBER 28, 2024

You have no brand, no track record, nothing special. Even at the VC firms with the biggest brand, that doesn’t mean you have a brand. And it’s even harder at firms with no brand, or negative brands. Why will Jeff Lawson take your call or email? Fourth, Why You? Finally, Competition is Sort of Fierce.

Sales Hiring 297

Sales Hiring Compensation Branding Investment 297

SaaStr

NOVEMBER 1, 2024

At least until you have a dominant brand, remove friction from sales. Once you have a brand that customers trust, more will prepay annually. Figure out who you sell to, and why, and offer the options each customer segment wants. And that includes pricing. Be flexible in the beginning at least.

SaaS 260

SaaS Payment Features Churn Pricing 260

SaaStr

JANUARY 26, 2025

Attentive spent months with brands, consumers, and regulators to crack this. This wasn’t just an improvement it fundamentally changed how brands could engage with SMS marketing. The traditional “Text WHY to 12345” SMS opt-in process was clunky and killed conversion rates. The result?

Technical Review 260

Technical Review Payment Solutions Scale Payment Services 260

SaaStr

JANUARY 6, 2025

But at the same time, once your brand becomes dominant, the competition cant really kill you. The bigger you are, the more competition you have. And the more places you have to fight for growth, vs. just staying in your niche or lane. In any event, its not just Marc Benioff thats still fighting the competition all the time.

Scaling 256

Scaling Branding 256

Clouded Judgement

MARCH 28, 2025

If you, as a software company, got to a certain scale and brand awareness, it was really hard for others to catch you. It simply took too much time to start a competitor, build a product, build a brand, and compete. .” This used to be how companies scaled! So what was the implication? The inertia was significant.

Cloud 302

Cloud AI Scale Scaling 302

SaaStr

MARCH 9, 2025

Calendly’s winning approach: Unified AI voice across support, marketing, and product Consistent personalization across all channels Training AI on company style guides for brand consistency 8. Continuous Education is the New Retention Strategy 86% of customers stay loyal to brands offering educational experiences.

AI 198

AI Scale Education User Experience 198

SaaStr

MAY 1, 2025

Do They Know How to Sell Without a Big Brand? Avoid reps whove only sold with the backing of a strong brand like Datadog or HubSpot or Adobe. Make sure theyve sold at a similar price point before. Early on, theres no time for them to learn this on the job. Be honest here.

Sales Hiring 258

Sales Hiring Scale Sales Interviewing 258

Buffer Resources

JULY 23, 2024

When my sister and I started Vinat to make buying wine online more accessible, I thought that any kind of PR was going to be prohibitively expensive for our small brand. Previously, I had worked in corporate finance, so I knew exactly how much the companies I worked for spent on engagements with PR firms.

Marketing 108

Marketing Branding ChatGPT AI 108

SaaStr

DECEMBER 21, 2024

That may be OK if you are the only vendor or in the space, or have the dominant brand. Too high a price, and you start to add friction to the sales process. Deals take longer, leads shop other vendors, etc. Sales may even push for this. But if you arent yet #1, you want to close every deal possible.

Pricing 242

Pricing Marketing Startup Sales 242

Tom Tunguz

FEBRUARY 26, 2025

Consider whether your startup is differentiating on pricing to compete with an incumbent, or if you’re selling a superior product at a premium, in which case using the same pricing model with higher fees reinforces your brand positioning. What should my unit of pricing be? The goal of UBP is to align the cost of software with the value.

SaaS Payments 283

SaaS Payments Pricing Strategy Scale 283

SaaStr

MAY 13, 2025

It’s easier to sell an existing product to the same buyer than find a brand new buyer (although even that has nuanced, as you max exhaust the budget your existing buyer has). And what we think we’re often doing is building another product to sell to our existing customers. Which nine times out of 10, you should.

SMB 208

SMB Engineering Branding Investment 208

USIO

MAY 16, 2025

Prepaid Card Issuing: A Faster, Smarter Alternative Prepaid card issuing allows you to instantly load funds onto a branded card that recipients can use right away. Brand Visibility and Loyalty Custom-branded prepaid cards turn payouts into a brand experience. No bank account? No problem. No waiting for a deposit to clear?

Payment Methods 130

Payment Methods Payment Services Banking Scale 130

SaaStr

FEBRUARY 6, 2025

He also noted they have a dominant brand in the U.S. And it reminded me of something Tooey Courtemanche, founder CEO of Procore, said to me the other day on the SaaStr podcast: If your TAM is measured in trillions, market share doesnt really matter. Now of course he didnt mean it that black and white. Billion in ARR.

Construction 216

Construction Marketing Branding SaaS 216

SaaStr

JUNE 1, 2025

These folks are used to having brand recognition, warm leads, and established processes. Overvaluing Big Company Experienc e : Hiring someone from a big-name SaaS company like Salesforce or Slack might seem like a win, but its often a mistake. Startups are scrappy and chaotic, and they need people who can thrive in that environment.

Outsourcing Services 191

Outsourcing Services Sales Hiring Scale Enterprise 191

Tom Tunguz

FEBRUARY 27, 2025

Build Credibility Through Brand Value, Not Fear While fear can drive short-term action, it creates negative brand associations. ” “You don’t become a beloved brand over a period of time.” Klaviyo positioned itself as a premium brand that took its craft as seriously as its customers did.

Marketing 207

Marketing Scale Startup Branding 207

SaaStr

APRIL 16, 2025

SaaStr Who Do You Want to Meet Brand new for 2025, were launching the SaaStr Who Do You Want to Meet AI-powered networking program. This is a brand new way to have 1:1 meetings with peers attending SaaStr.

AI 217

AI Travel Consulting Startup 217

Buffer Resources

AUGUST 7, 2024

Influencers have become powerful voices in shaping consumer behavior and brand perception. In a report by CreatorIQ , 55 percent of TikTok users state that they trust a brand more when it's shared by a creator – and we can assume the same rings true for other platforms.

Social Media 111

Social Media Compensation Technical Review Branding 111

SaaStr

MARCH 12, 2025

“We just need one great CMO who can do it all” – Founders often search for a marketing unicorn who excels at brand, demand gen, product marketing, and digital programs. A smaller number of high-quality leads that convert at higher rates is vastly superior to a flood of poor-fit prospects.

Sales Hiring 198

Sales Hiring Marketing Technical Review Underperforming Technical Team 198

SaaStr

JANUARY 28, 2025

Brand Building and Human-Centric Approach The company’s vision is to empower people and transform work, making it utterly unrecognizable, and its brand is based on The Human Experience at work.

AI Search 244

AI Search AI Artificial Intelligence Technical Review 244

SaaStr

MAY 20, 2025

Bold Marketing Investments : The company’s aggressive marketingincluding their memorable Big Game adhas built massive brand awareness. Bottom-Up Adoption Strategy : Monday.com excels at land-and-expand through individual teams, with employee champions driving wider adoption throughout organizations.

SMB 270

SMB Scale Education AI 270

SaaStr

JUNE 7, 2025

Their steady climb to 9% market share suggests that enterprise buyers are becoming more sophisticated, choosing AI providers based on specific capabilities rather than brand recognition alone. The Anthropic Exception One bright spot in the data is Anthropic’s continued growth while the overall market slows.

AI 278

AI Payment Services Payments Scale 278

SaaStr

FEBRUARY 7, 2025

With AI Agents that do work for people, from coding to reviewing contracts, these are brand new dollars in software spend that didnt exist before. The thing that is underpriced right now in software is that AI will meaningfully increase the TAM of many software categories. link] — Aaron Levie (@levie) January 16, 2025 #5.

Software Review 231

Software Review AI Search Venture Capital AI 231

SaaStr

APRIL 19, 2025

If youre early-stage and still building your brand, sticking with the.ai domain is confusing customers or holding back your brand, it might be worth the investment. It was the right name for the company to scale and change an industry. It depends on where you are in your journey and what your goals are. domain is fine.

AI 172

AI Pricing Banking Branding 172

FastSpring

OCTOBER 16, 2024

But PSPs stop shy of becoming the entity that worries about risk considerations, regulatory rules in many geographies, card brand rules, and even tax calculation, collection, and remittance — responsibilities that a merchant of record does take on for you.

Merchant Services 158

Merchant Services Payment Services Payment Methods Outsourcing Services 158

Buffer Resources

MAY 13, 2025

you're raising awareness on a topic How to use campaign engagement metrics For brands, campaign engagement rate is a helpful way to adjust your approach mid-campaign. For a brand looking for its next partner, that kind of result stands out. If you’re a creator, demographic data can strengthen your pitch to brands.

Social Media 111

Social Media Metrics Branding Engagement 111