User Pilot

AUGUST 28, 2023

Wondering how to create a consistent brand experience to make a lasting impression of familiarity and trust? In a saturated SaaS world with tons of alternatives, a consistent brand experience can make you a recognizable brand. Maintaining core brand elements across various platforms to offer a familiar brand image.

Branding 98

Branding Onboarding SaaS Social Media 98

SaaS Metrics

SEPTEMBER 28, 2023

The Imperative of Branding in the Health Sector The Role of Branding in. Read more The post Crafting a Wellness Brand: Why Health Startups Need a Branding Agency first appeared on SaaS Metrics. In this era of competition, when the global wellness industry showing off a shocking value of $4.4

Startup 52

Startup Branding SaaS Metrics 52

Intercom, Inc.

AUGUST 10, 2021

Your brand is how your company presents itself to the world, but inevitably there will need to be slight adjustments needed along the way. A brand is not a singular design element, font, color, illustration style, or icon. Your brand ? So as your business grows, it’s natural that your brand will need to grow with it.

Branding 257

Branding Scale Scaling Enterprise 257

SaaStr

AUGUST 3, 2021

If you raise money from top or even top-ish brand VCs at a reasonable valuation, you usually get at least 3 benefits: Top Partners at Top VC Firms are Usually Good for a Second Check if you are doing OK / decent but not great yet. Note this really only holds for seed funds with a strong brand. Social proof overall. It just makes sense.

Branding 286

Branding SaaS Pricing Startup 286

SaaStr

MAY 31, 2022

They have to have “juice” VCs think their brands really matter, but what founders care about is VCs they want to work with. And VC Brands Are Overrated. This is right in my experience, and importantly, only some VCs can really help bring in the investors for the next round. And getting the next round in.

Branding 310

Branding Data 310

The Daily Egg

OCTOBER 31, 2021

Creating a dynamic and impressionable logo and brand identity that accurately represents your business takes more than a simple sketch or a. The post Best Logo and Brand Identity Services Compared appeared first on The Daily Egg.

Branding 189

Branding Business 189

SaaStr

JUNE 8, 2022

B2B marketing has a reputation for being more performance-oriented than brand-oriented. But I think that’s unfair — B2B is just as concerned with brand, but generally speaking, lacks the same level of creativity when compared to the B2C world. And beyond your brand campaign, this is critical to your business more broadly. .

B2B 267

B2B Branding Marketing B2C 267

SaaStr

FEBRUARY 9, 2022

Dear SaaStr: Is It Worth It To Try to Get 2-3 Name Brand VCs Into My Round? For as long as I’ve been in start-ups, having a name-brand VC on your cap table has mattered. Brands do matter. But … brands are a proxy for value. Brands are in flux. This isn’t to say 2-3 name-branded VCs are bad.

Branding 240

Branding Benchmarks Startup Investment 240

Predictable Revenue

JUNE 30, 2022

Shelby Dash and Kristina Clifford joined the Predictable Revenue podcast to discuss how to use comedy in your content marketing to drive brand awareness. The post How to Use Comedy To Drive Brand Awareness appeared first on Predictable Revenue.

Branding 147

Branding Content Marketing Revenue Marketing 147

Intercom, Inc.

DECEMBER 4, 2019

One of the biggest determining factors of a company’s success is the clarity of its message, and how that clarity comes across in every interaction across the product and brand. Brand Identity: When customers interact with your brand, is your value proposition clear? Three reasons companies get this stuff wrong.

Branding 209

Branding Underperforming Technical Team Revenue Market Segmentation 209

Buffer Resources

SEPTEMBER 26, 2023

And, to build up my business, I’ve been actively building my personal brand on social media for three years. Having just one of these personality traits is bad enough, but having both meant building a personal brand has been particularly difficult — but not impossible. As mentioned earlier, it wasn’t easy.

Social Media 96

Social Media Branding Management Content Marketing 96

Predictable Revenue

NOVEMBER 12, 2020

If you’ve ever thought about designing a brand new product to capture a brand new market - Michel Feaster has you covered! The post The Framework For Creating a Product – And a Brand-New Category appeared first on Predictable Revenue.

Branding 264

Branding Revenue Marketing 264

Buffer Resources

SEPTEMBER 12, 2023

Many of the companies generating buzz on social media right now likely all have something in common: it's not just their brand accounts posting great content, but their employees too. 💡 Are you an employee looking to build your own personal brand? What is employee advocacy? It's a win-win for employee and employer.

Branding 91

Branding Social Media Engagement Marketing 91

Kellblog

JULY 17, 2022

What does our brand stand for? What promise does our brand make? These are some of the questions that quickly come up when thinking about branding. In general, I think branding is a potential marketing rathole for startups, particularly early-stage ones. Do want to build a brand? Do want to build a brand?

Startup 131

Startup Branding Software Sales Recruiting 131

SaaStr

JUNE 1, 2021

Q: If I White-label my SaaS, will it hurt me on branding my own company? The brand benefits will go to my partner, not me. Your brand will shine through. The post Dear SaaStr: If I Whitelabel My SaaS Product, Will it Hurt Me on Branding? Just do it. If it’s easy to do. Lots of folks agonize over white-labelling.

SaaS 260

SaaS Branding Startup Revenue 260

Sparktoro

JULY 25, 2023

Because here’s the thing: focusing on your personal brand doesn’t need to mean becoming a creator. Taking charge of your personal brand is a way to… You don’t need to sell templates or courses, or even start a podcast. And you certainly don’t need to quit your job.

Branding 86

Branding Marketing 86

SaaStr

FEBRUARY 10, 2021

Question @jasonlk @saastr to @ericsyuan @zoom_us why the #ads and billboards & the effect of brand on #sales cycle? The best advice I can give you is, understand that once you have a Mini-Brand, it will get better. A Mini-Brand isn’t a real brand in the sense everyone has heard of it, like Salesforce or Google.

Scale 295

Scale Branding SaaS Enterprise 295

Buffer Resources

JULY 3, 2023

When did you last pay attention to a generic brand video that wasn’t for research purposes? Many social media users share my perspective, so many brands struggle to create content that connects with their audience in popular formats like short-form video. People want people, not brands or ads. The probable reason?

Branding 93

Branding Social Media Trends Strategy 93

Predictable Revenue

MARCH 11, 2021

The post How to Keep Your Sales Team From Killing Your Brand & Your Bottom Line appeared first on Predictable Revenue. Chad cuts through the outdated, theory-based “fluff”, and gets down to the nitty-gritty with a raw perspective to look at where there may be opportunities to drive predictable revenue growth through sales optimization.

Branding 263

Branding Sales Revenue 263

Neil Patel

AUGUST 17, 2021

Brand awareness refers to how memorable your brand or company is to your target consumers. It’s how easily people recognize your brand when, for example, they hear your company name or see your logo. How do you build brand awareness, especially if you’re a new company? What Are Brand Awareness Campaigns?

Branding 145

Branding Social Media Marketplace as a Service Engagement 145

Unbounce

MARCH 17, 2022

In a market where it takes so much work to gain customer trust, what can you do to become a trustworthy brand? According to the Gustavson Brand Trust Index, brand trust fell to an all-time low in 2020. Brand authenticity and brand trust have a major relationship going on. 5 Ways to Make Your Brand More Authentic.

Branding 140

Branding Social Media Marketing Strategy 140

Predictable Revenue

JUNE 17, 2021

The post Building a Network and a Personal Brand that You Can Keep with You for Life appeared first on Predictable Revenue. After many years observing the CRM market, he created Nimble, an award-winning social sales and marketing CRM for individuals and teams that is Ranked #1 in Overall Satisfaction by G2 Crowd.

Branding 264

Branding Revenue Sales Marketing 264

TrackStreet

JULY 20, 2023

How to Protect Your Brand Online Do you know how much your eCommerce brand is worth? Have you ever calculated your brand’s actual contribution to the bottom line — either in dollar figures or as a percentage of your company’s overall value? Calculating brand value is a tricky and imprecise science.

Branding 52

Branding Pricing User Experience Marketplace as a Service 52

SaaS Metrics

AUGUST 16, 2023

In today’s digital age, brand image is everything. With consumers being bombarded by advertisements and content on a daily basis, it’s crucial for brands to stand out and make a lasting impression. Read more The post 8 Ways of Using Stock Photos To Elevate Your Brand first appeared on SaaS Metrics.

Branding 52

Branding SaaS Metrics Advertising 52

TrackStreet

JULY 20, 2023

There are many reasons we at TrackStreet believe manufacturers and brands should have a MAP pricing policy. We also mention that establishing and rigorously enforcing a MAP pricing policy is important for preventing online price erosion, which can undermine your brand value over time. This can present a long-term threat to your brand.

Pricing 52

Pricing Branding Advertising Sales 52

Andreessen Horowitz

MAY 4, 2023

In this episode, host Connie Chan talks to Susan Plagemann, the president of WME Fashion and … The post Field Notes: Digital Branding with Susan Plagemann appeared first on Andreessen Horowitz.

Branding 82

Branding Business Model Technology Business 82

Andreessen Horowitz

MAY 3, 2023

In this episode, host Connie Chan talks to Susan Plagemann, the president of WME Fashion and a … The post Field Notes: Digital Branding with Susan Plagemann appeared first on Andreessen Horowitz.

Branding 81

Branding Business Model Technology Business 81

Unbounce

FEBRUARY 22, 2022

Branding is all about first impressions. The design elements you choose for your landing pages — including typefaces —affect your brand’s reception and recognizability. If you want visitors to recognize and trust your brand when they see your marketing campaigns, you’ve gotta be savvy with the fonts you use.

Branding 86

Branding Trends Marketing Software 86

Neil Patel

JANUARY 14, 2021

When you hear the phrase corporate branding, you might think of industry titans—car companies, ubiquitous hotel chains, and fast food arches. Despite this association, corporate branding applies to businesses of all sizes, not just the giants with unlimited marketing budgets. What Is Corporate Branding and Why Is It Important?

Branding 130

Branding Sales Social Media Strategy 130

Neil Patel

OCTOBER 6, 2021

Stores you could be selling wholesale to have the advantages of customer loyalty, brand recognition, a diverse inventory, and convenient locations. Examples of D2C Brands. As a result, many of the most popular D2C brands tend to have a rebellious or revolutionary angle to their product or service. 7 Strategies for D2C Brands.

Branding 116

Branding Strategy Subscription Payment Features 116