Foolproof Marketing Metrics to Measure

InsightSquared

Below are a few tips I’ve learned to ensure I’m tracking meaningful metrics throughout the customer lifecycle and I can confidently say which marketing programs are driving real business for my organization’s bottom line. . Have a North Star Metric. As marketers, we often default to defining marketing’s top-of-funnel success with a metric that we could track with simple web tracking and marketing automation rules. Make sure to have your one north star metric.

1 Key SaaS Sales Metric to Fine-Tune Sales Productivity

InsightSquared

For these reasons, accurately tracking key sales metrics and benchmarking your performance against peers and market leaders is critical to getting the most out of your sales resources. Typical SaaS Sales Metrics. At the highest level, SaaS companies look at sales expense, headcount, sales productivity and SaaS metrics like: The cost of new customer acquisition (CAC). Underlying those metrics are processes which can improve or reduce performance in each of the above metrics.

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Using Customer Satisfaction Metrics: NPS Best Practices

Totango

Luckily, there’s a measure for that, too: customer satisfaction metrics. Therefore, you should not only track customer satisfaction, but you should also empower your customer success team to take action based on the lessons these metrics teach you, customer satisfaction metrics. . Customer satisfaction metrics keep an eye on how customers are responding to your initiatives and whether any customers need support.

SaaS Metrics 101

OPEXEngine

Here’s a shout out to Dave Kellogg’s Key SaaS Metrics podcast, recently released on Aznaur Midov’s SaaShimi series. Dave does a terrific job explaining the current state of the art on important SaaS metrics. The podcast is an excellent SaaS Metrics 101 listen even for experienced SaaS finance experts. As he says in the podcast, he started writing about SaaS metrics because the best way to really understand things is to write about them – I second that!

SaaSOptics SaaS Metrics Template

Download this template that includes calculations, formulas, definitions and a customizable dashboard. The template includes subscription momentum metrics (ARR, customer count, avg. ARR), churn and retention metrics, and customer lifetime value metrics.

A High Growth SaaS Playbook – 12 Metrics to Drive Success

For Entrepreneurs with David Skok

Building for Success Business Model SaaS Metrics Startup Help Growth metrics for SaaS companies SaaS SaaS businessI recently gave a talk at the 2018 SaaStock NYC conference in June. I had two goals I wanted to accomplish, present a simple model to understand SaaS business and to show a simple model of a SaaS business and to show the key levers a CEO can pull to achieve the greatest impact on their business.

The Most Important Customer Success Metrics to Track and How to Improve Them

Totango

Customer success metrics should always lead to action. The most important metrics are used to reveal the kind of customer experience you are delivering. The 6 Key Areas of Customer Success Metrics. Usage metrics: How frequently does your customer access your product?

The Metrics-driven SaaS Business

Chaotic Flow

My first serious lesson in the criticality of SaaS metrics was about six years ago when I was unexpectedly stumped in a board of directors meeting. In 2014, we not only have a much better understanding of the financial levers that drive SaaS business success, we are on the verge of a metrics revolution in the way SaaS businesses are managed. Today we are witnessing the emergence of The Metrics-driven SaaS Business. The SaaS Metrics Mandate. The SaaS Metrics Universe.

16 Key Metrics for the Passion Economy

Andreessen Horowitz

According to a study of nine digital … The post 16 Key Metrics for the Passion Economy appeared first on Andreessen Horowitz. marketplaces Uncategorized all about marketplaces future of work key startup metrics passion economyThe Passion Economy is growing by the day. From writers launching newsletters on Substack to influencers-turned-designers on Pietra, more people are taking advantage of digital platforms to make money off their unique skills.

SaaS Conversations: Building a Culture of Metrics

OPEXEngine

Last week, Mike Volpe, CEO of Lola.com , and I had a terrific, hour-long discussion on the value of a metrics-driven culture at every stage of growth, from early stage to large enterprise. Mike shared how the metrics for a fast paced, monthly rhythm of an SMB SaaS company, like Hubspot, had a different rhythm at a cybersecurity enterprise sales company with longer sales cycles. As the SaaS industry has evolved, so too have the metrics and company management structures.

The North Star Playbook

Every product needs a North Star. In this guide, we will show you the metrics product managers need to tie product improvements to revenue impact. If you are looking for a more-focused, less-reactive way to work, this guide is for you.

The SaaS Metrics Maturity Model

Chaotic Flow

Becoming a Metrics-driven SaaS Business is no easy task. However, the financial rewards of moving beyond standard SaaS financial metrics to SaaS customer success metrics and ultimately to sophisticated predictive analytics are significant. Each step toward SaaS metrics greatness builds upon the last. The last two posts discussed the potential uses of SaaS customer success metrics for reducing churn and accelerating customer acquisition.

CLTV: Important. But Not the North Star Metric It Used To Be.

SaaStr

In B2C and high-churn environments, it’s indeed a critical metric. But in SaaS, in the earlier days, we inherited a lot of our lingo and metrics from B2C web services. So we used their core metrics like “Churn” and “Lifetime value”. We’ve moved on in SaaS from CLTV being a core north star metric. It’s just, once CLTV starts to exceed 3 years or so, it becomes less important as a core metric for planning than the raw cost to acquire that customer.

Driving SaaS Customer Acquisition w/Success Metrics

Chaotic Flow

As a SaaS business matures, the importance and value of SaaS metrics increase. Most SaaS businesses begin their journey down the SaaS metrics path by tracking recurring revenue in relation to customer acquisition costs. These fundamental SaaS metrics are all apparent in the standard SaaS profit equation below. However, it quickly becomes apparent that fighting churn requires a SaaS metrics toolkit that digs significantly deeper than simple financial metrics.

Increase Customer Success with Equivalent Metrics

TriTuns

Developing equivalent metrics is essential for getting people to adopt your software! People and organizations are obsessed with data and metrics to “prove” results. What is the point of having data and metrics if you don’t use them to make better decisions and take action? Metrics Need to Change Behavior. The goal of data and metrics is to gather evidence, develop insights, and then take meaningful action that delivers a better result.

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

The rise of the anti-metrics sales leader with Joshua Desha

Predictable Revenue

Metrics have become a pillar of modern sales. From interviews, to meetings, to ones day-to-day executional tasks – metrics, in one way or another, have become a part of them all. But according to Joshua Desha, a veteran entrepreneur and insurance sales leader, a metrics-driven approach to sales has actually robbed the professional of its heart and soul. The post The rise of the anti-metrics sales leader with Joshua Desha appeared first on Predictable Revenue.

What are the most important metrics for SaaS?

SaaStr

In the early days, there are probably only 5 metrics that really matter: ARR. NPS is A Great Core Metric. The post What are the most important metrics for SaaS? ARR Growth Rate. Burn Rate. Probably, NPS (more here: I Was Wrong. SaaStr ). And maybe … net revenue retention / churn. All the rest, maybe don’t obsess too much until you are bigger. What matters in the early days is: Do you have product-market fit? So you can grow fast enough ….

The Top 5 Product Usage Metrics for Customer Success Teams

Totango

Product usage metrics reveal the relationship your customer has with your product—and provide context for the relationship you should be having with your customer. Product usage metrics tell you how your customer is currently using your service so you can tell them how to make even better use of it in the future. 5 Product Usage Metrics to Track. Metrics prove most useful when they not only track key performance indicators, but also lead to action.

5 SaaS Metrics You’re Calculating Incorrectly 

SaaSOptics

5 SaaS Metrics You’re Calculating Incorrectly . SaaS metrics : the performance indicators that startups love to hate. Whether you’re the CEO or an analyst at your company, SaaS metrics play a huge role in your day to day. Frequently miscalculated SaaS metrics.

Best Practices for a Marketing Database Cleanse

As frustrating as contact and account data management can be, this is still your database – a massive asset to your organization, even if it is rife with holes and inaccurate information. Entrusting a vendor to help maintain its accuracy and completeness is no ordinary engagement. Download ZoomInfo’s latest data-driven eBook aimed to help marketing leaders understand the best practices around choosing a B2B contact data provider.

The Promise of SaaS Customer Success Metrics

Chaotic Flow

Over the past few years, the SaaS community has gained a solid understanding of SaaS financial metrics, as well as many of the operational principles required to achieve them. As the SaaS industry matures, we are witnessing the evolution of SaaS metrics beyond simple, historical financial measures toward sophisticated operational measures in the form of new SaaS customer success metrics and predictive analytics. The promise of customer success metrics is immense.

SaaS Metrics Refresher #9: Segmentation

Chart Mogul

Despite the added work to produce the metrics, there is high value in understanding the different segments. Segmenting your metrics by product usage enables you to measure the correlation between user actions in your product (e.g. feature usage, login frequency, etc) and subscription metrics such as MRR. Being able to define a complex segment is one thing, but the entire exercise is useless if you don’t have the tools or metrics available to measure it.

SaaS metrics aren't just for investors. You need them, too.

SaaSOptics

often talk about B2B SaaS metrics from the perspective of what investors want. If you don’t have easy access to the metrics they expect (or, worse, if they’re wrong), your valuation could suffer and that’s the last thing SaaS founders, CEOs and CFOs want to hear. But on occasion, I’ll hear prospects say they don’t need SaaS metrics because they’re not raising capital yet. SaaS Metrics Give You Insights You Can’t Get from Recurring Revenue. Metrics fill that gap.

11 Key GTM Metrics for B2B Startups

Andreessen Horowitz

0/ There is a dazzling amount of inconsistency in what GTM (go-to-market) metrics are presented at board meetings of early stage B2B (business to business) companies. Here is my hit list of the most important, and why: 1/ CARR – … The post 11 Key GTM Metrics for B2B Startups appeared first on Andreessen Horowitz.

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How to Package and Price Embedded Analytics

dashboard of real-time metrics inside their primary application is all they need. HOW TO PACKAGE & PRICE EMBEDDED ANALYTICS. Practical Frameworks to Monetize Embedded Analytics Table of Contents Embedding Analytics to Lift Value and Revenue.

The Metrics-Driven SaaS Business | Ebook

Chaotic Flow

The SaaS community has gained a solid understanding of SaaS financial metrics, as well as many of the operational principles required to achieve them. The SaaS industry is maturing beyond simple, historical SaaS financial measures toward sophisticated operational measures in the form of new SaaS customer success metrics and predictive analytics. We are witnessing the emergence of The Metrics-driven SaaS Business.

3 Subscription Metrics Every CFO Should Watch

Zuora

The post 3 Subscription Metrics Every CFO Should Watch appeared first on Zuora. Today, CFOs face a business environment that is more complex, dynamic, and competitive than ever before. An accelerating shift toward […].

The ROSE Metric | The Return on Your Most Important SaaS Asset

The SaaS CFO

Measuring Organizational Efficiency There are a ton of SaaS metrics measuring sales efficiency, margins, revenue, and more. These are all important metrics (depending on the stage of your business) that you should be constantly monitoring in your SaaS organization. But I have a gut feel that we are missing an important metric around organizational efficiency. […]. The post The ROSE Metric | The Return on Your Most Important SaaS Asset appeared first on The SaaS CFO.

Track This, Not That: 6 Metrics That Matter

Rebilly | Insights Into Subscription Billing

Followers are one example of “vanity metrics.” Which metrics are nothing but flash and which will serve up useful facts to help your business grow? Here’s a rundown of the contenders: You’re tracking: Followers Track this instead: Engagement While a long list of followers is satisfying, the metric your business should really be concerned about is engagement. The post Track This, Not That: 6 Metrics That Matter appeared first on Rebilly.

The Mindset of An Investor Today with Ben Narasin

Speaker: Peter Cowen, Managing Director, Sutton Capital Partners & Ben Narasin, Venture Partner, NEA

Join Peter Cowen, Managing Director at Sutton Capital Partners, and Ben Narasin, Venture Partner at NEA, as they look at the trends and perspectives on investing in today’s climate.

The latest SaaS Metrics to Grow Your Business and Impress Investors

Sage Intacct

Managing your subscription business with SaaS Metrics. The most important SaaS Metrics and what you need to show investors to secure your next round of funding. Software/SaaS SWTL

SaaS Metrics Refresher #4: Expansion

Chart Mogul

Welcome back to SaaS Metrics Refresher. When it comes to measuring expansion, there’s a single metric that’s usually used: MRR Expansion Rate. As with most SaaS metrics, we always measure expansion rate across a fixed period: What’s a healthy expansion rate? Related posts: SaaS Metrics Refresher #3: Churn. SaaS Metrics Refresher #5: Customer Lifetime Value. SaaS Metrics Refresher #2: Recurring Revenue.

The SaaS CFO's 5 Must-Have Metrics

Cobloom

He shares his knowledge of SaaS metrics and economics on his blog, TheSaaSCFO.com , where all of his SaaS models are available for free download This is a guest post from Ben Murray. Ben is the CFO of a subscription-based software company in Dubuque, Iowa, USA, and helps software companies achieve financial improvement and transparency by partnering with stakeholders to link operations and finance.

The SaaS Metrics Roundup

SaaSX

Let’s face it: SaaS metrics are confusing! What metrics should you be tracking? These 5 articles will get you out of the SaaS metrics maze and on your way to success today! SaaS Metrics – A Guide to Measuring and Improving What Matters. If there’s one SaaS metrics article to read, it’s this one! Aiming to look at the high-level goals of a SaaS business and expose the key metrics that drive success, this article does all that and more!

The Mindset of An Investor Today - Arlan Hamilton

Join Peter Cowen, Managing Director at Sutton Capital Partners, and top VCs as they look at the trends and perspectives on investing in today’s climate.

The Most Important Customer Success Metrics to Track and How to Improve Them

Totango

Customer success metrics are used to discover what kind of customer experience you are really delivering. And with customer success metrics, you can measure whether your efforts are working. Customer Success Metrics Lead to Action. There are three critical areas of the customer experience that can be accurately measured using customer success metrics. Adoption Metrics: Measuring the customer’s use of the product. Let’s take a closer look at each metric.

Email Analytics: Essential metrics to track for email success

Vero

In a single email marketing campaign, there are probably over a dozen metrics you could be tracking. All that data quickly becomes overwhelming, and it’s difficult to decide which metrics are important to track and which you should ignore. By the end of this article, you’ll know what email analytics are and be familiar with specific metrics that you should be tracking for your campaigns. So open rates are only a useful metric when placed in the right context.

Bluenose Enables the Metrics-driven SaaS Business

Chaotic Flow

While SaaS financial metrics , such as recurring revenue, acquisition cost, service cost, churn, growth and lifetime value have dramatically increased our understanding of the economics of SaaS businesses, they have proven inadequate for managing them. As useful as they may be, SaaS financial metrics look at the past, not the future. We are witnessing the emergence of The Metrics-driven SaaS business. SaaS customer success metrics need real stats, real easy.

The User Adoption Metrics That Matter for Your Customer Success Team

Totango

Your user adoption metrics create a silent, unending conversation between your enterprise and your customer. It follows then, that your adoption metrics should reflect this deeper goal and generate insight into customer engagement. As such, the user adoption metrics that matter should address issues such as whether your product or service is helping your customer complete their work more efficiently. Metrics that Matter. Metrics that Matter. Metrics that Matter.

The Mindset of An Investor Today with Mark Mullen

Speaker: Peter Cowen, Managing Director, Sutton Capital Partners & Mark Mullen, Co-Founder, Bonfire Ventures

Join Peter Cowen, Managing Director at Sutton Capital Partners, and Mark Mullen, Co-Founder of Bonfire Ventures, as they look at the trends and perspectives on investing in today’s climate.