Foolproof Marketing Metrics to Measure


Below are a few tips I’ve learned to ensure I’m tracking meaningful metrics throughout the customer lifecycle and I can confidently say which marketing programs are driving real business for my organization’s bottom line. . Have a North Star Metric.

1 Key SaaS Sales Metric to Fine-Tune Sales Productivity


For these reasons, accurately tracking key sales metrics and benchmarking your performance against peers and market leaders is critical to getting the most out of your sales resources. Typical SaaS Sales Metrics. The Key Metric: Average Sales Cycle. Sales is the Growth Engine.

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Using Customer Satisfaction Metrics: NPS Best Practices


Luckily, there’s a measure for that, too: customer satisfaction metrics. Therefore, you should not only track customer satisfaction, but you should also empower your customer success team to take action based on the lessons these metrics teach you, customer satisfaction metrics. .

Adding Engineering Metrics to the Redpoint SaaS Metrics Template

Tom Tunguz

When I shared the Redpoint SaaS Metrics Template, I wrote about the difficulty I had identifying key engineering metrics. I’ve updated the template with a few metrics. I think these three metrics provide a sense of engineering efforts for boards and executives to discuss. I was grateful for all the responses from leaders at many startups to share their expertise. Reliability - percent of application requests that load. 1 minus reliability is the percentage downtime.

Your 2-Part Metrics Audit for High-Value Products

Speaker: Sam McAfee, Product Development Consultant, Startup Patterns

Redpoint SaaS Startup Key Metrics Template

Tom Tunguz

Over the last decade or so, I’ve compiled a metrics sheet to summarise a SaaS business. Redpoint SaaS Metrics Template. This section covers employee satisfaction, headcount, and recruiting metrics. Sales breaks down the new customer acquisition metrics: total AEs, number of ramping account executives, bookings capacity, quota attainment and so on. Marketing digs into lead generation and conversion metrics.

Benchmarking Zoom's S-1:How 7 Key Metrics Stack Up

Tom Tunguz

These metrics are the result of exceptional product market fit. Expect this business to fetch stellar multiples, most likely similar to Atlassian because the revenue, growth rates, sales efficiency and profitability metrics are comparable.

Benchmarking Slack's S-1: How 7 Key Metrics Stack Up

Tom Tunguz

Also, we’ll compare metrics to a peer group with similar ACVs. Slack has transformed the way we work. By replacing email with beautiful and simple internal chat, Slack has productized productivity.

The Top 5 Product Usage Metrics for Customer Success Teams


Product usage metrics reveal the relationship your customer has with your product—and provide context for the relationship you should be having with your customer. 5 Product Usage Metrics to Track. A reliable indicator of a customer’s mood is their active usage metrics.

Benchmarking DataDog's S-1: How 7 Key Metrics Stack up

Tom Tunguz

To put the company’s stellar trajectory in context, I’ve plotted its metrics relative to two other incredible monitoring companies: NewRelic (NEWR) and AppDynamics (APPD). This is a measure of turning investment dollars into revenue, a sort of return on equity metric.

Measure the Immeasurable: Beyond Vanity Metrics

Speaker: Sari Harrison, Product Management Instructor, Product School

A High Growth SaaS Playbook – 12 Metrics to Drive Success

For Entrepreneurs with David Skok

Building for Success Business Model SaaS Metrics Startup Help Growth metrics for SaaS companies SaaS SaaS businessI recently gave a talk at the 2018 SaaStock NYC conference in June. I had two goals I wanted to accomplish, present a simple model to understand SaaS business and to show a simple model of a SaaS business and to show the key levers a CEO can pull to achieve the greatest impact on their business.

What are the most important metrics for SaaS?


In the early days, there are probably only 5 metrics that really matter: ARR. NPS is A Great Core Metric. The post What are the most important metrics for SaaS? ARR Growth Rate. Burn Rate. Probably, NPS (more here: I Was Wrong. SaaStr ). And maybe … net revenue retention / churn.

SaaS Metrics Refresher #9: Segmentation

Chart Mogul

Despite the added work to produce the metrics, there is high value in understanding the different segments. Segmenting your metrics by product usage enables you to measure the correlation between user actions in your product (e.g. Related posts: SaaS Metrics Refresher #4: Expansion.

Benchmarking PagerDuty's S-1:How 7 Key Metrics Stack Up

Tom Tunguz

Let’s first look at one of the key SaaS metrics: the dollar attention. Comparing the metrics to other world-class companies, we can see that PagerDuty’s metrics are clearly the top decile, and represent another fantastic software IPO

SaaS metrics aren't just for investors. You need them, too.


often talk about B2B SaaS metrics from the perspective of what investors want. If you don’t have easy access to the metrics they expect (or, worse, if they’re wrong), your valuation could suffer and that’s the last thing SaaS founders, CEOs and CFOs want to hear. Metrics fill that gap.

The SaaS Metrics Roundup


Let’s face it: SaaS metrics are confusing! What metrics should you be tracking? These 5 articles will get you out of the SaaS metrics maze and on your way to success today! SaaS Metrics – A Guide to Measuring and Improving What Matters.

The ROSE Metric | The Return on Your Most Important SaaS Asset

The SaaS CFO

Measuring Organizational Efficiency There are a ton of SaaS metrics measuring sales efficiency, margins, revenue, and more. These are all important metrics (depending on the stage of your business) that you should be constantly monitoring in your SaaS organization.

SaaS Metrics Refresher #4: Expansion

Chart Mogul

Welcome back to SaaS Metrics Refresher. When it comes to measuring expansion, there’s a single metric that’s usually used: MRR Expansion Rate. As with most SaaS metrics, we always measure expansion rate across a fixed period: What’s a healthy expansion rate?

Track This, Not That: 6 Metrics That Matter

Rebilly | Insights Into Subscription Billing

Followers are one example of “vanity metrics.” Which metrics are nothing but flash and which will serve up useful facts to help your business grow? The post Track This, Not That: 6 Metrics That Matter appeared first on Rebilly.

The Metrics-driven SaaS Business

Chaotic Flow

My first serious lesson in the criticality of SaaS metrics was about six years ago when I was unexpectedly stumped in a board of directors meeting. Today we are witnessing the emergence of The Metrics-driven SaaS Business. The SaaS Metrics Mandate. The SaaS Metrics Universe.

SaaS Metrics Refresher #2: Recurring Revenue

Chart Mogul

Welcome to the second installment of our SaaS Metrics Refresher course. Recurring revenue metrics & analysis. MRR is definitely one of the most important metrics in SaaS, but profit margins are underrated” Andrew Rasmussen ( @a13n ), Canny. SaaS Metrics 2.0:

100k+ ACV SaaS Companies: Do Their Metrics Differ from Other SaaS Companies?

Tom Tunguz

In the series of charts that follow, the red bars indicate the value of the metric during the year of IPO.

8 inside sales metrics worth tracking in 2020

This can be determined based on analysis of the metrics you track. All sales people should be tracking metrics, but with so many to choose from, how do you know which are most relevant to your role? Sales activity related metrics. Pipeline management related metrics.

Key metrics every subscription business should be tracking

Rebilly | Insights Into Subscription Billing

The post Key metrics every subscription business should be tracking appeared first on Rebilly. Metrics and KPIs key performance indicators kpi LTV metrics

Why sales pipeline metrics are meaningless—when numbers mislead salespeople

Want more tips on making your sales metrics matter? Download a free copy of The Sales Hiring Formula , which includes chapters on metrics-driven sales team management! Let’s talk about the real problem with metrics like these. Context matters (a lot) in sales metrics.

SaaS Metrics Refresher #3: Churn

Chart Mogul

Welcome to our third installment of SaaS Metrics Refresher. Actionable SaaS Metrics: Customer Churn Rate (ChartMogul) — The Actionable SaaS Metrics series goes beyond measuring and calculating. Related posts: SaaS Metrics Refresher #4: Expansion.

Churn 56

SaaS Metrics Refresher #5: Customer Lifetime Value

Chart Mogul

Welcome to this week's instalment of SaaS Metrics Refresher. This week: the most controversial metric in SaaS, LTV promises so much. It’s a valuable metric for assessing the health of a subscription business and making informed decisions about customer acquisition.

The SaaS Metrics Maturity Model

Chaotic Flow

Becoming a Metrics-driven SaaS Business is no easy task. However, the financial rewards of moving beyond standard SaaS financial metrics to SaaS customer success metrics and ultimately to sophisticated predictive analytics are significant.

SaaS Actionable Metrics (AARRR): Tracking The SaaS Metrics That Matter Most


One of the most important places to start is by tracking the SaaS metrics that matter most. The simplest and most effective model for this is called Actionable Metrics or AARRR.

5 of the Most Revealing SaaS Customer Success Metrics


Whether you're trying to retain more customers or accelerate new customer acquisition, your customer success strategy needs to start with the right performance metrics.

The Ultimate SaaS Metrics Guide to Smarter, Faster Growth


SaaS metrics provide answers to important questions: how can we increase customer acquisition ? But the trouble is, many SaaS companies track the wrong metrics, in the wrong way, or worse still, overlook crucial KPIs entirely.

Driving SaaS Customer Acquisition w/Success Metrics

Chaotic Flow

As a SaaS business matures, the importance and value of SaaS metrics increase. Most SaaS businesses begin their journey down the SaaS metrics path by tracking recurring revenue in relation to customer acquisition costs. Reducing Acquisition Costs through Metrics.

The Most Important Customer Success Metrics to Track and How to Improve Them


Customer success metrics are used to discover what kind of customer experience you are really delivering. And with customer success metrics, you can measure whether your efforts are working. Customer Success Metrics Lead to Action. There are three critical areas of the customer experience that can be accurately measured using customer success metrics. Adoption Metrics: Measuring the customer’s use of the product. Let’s take a closer look at each metric.

The metrics behind Spotify’s IPO

Chart Mogul

Spotify's recent F-1 filing is packed full of metrics and insights into both consumer subscriptions and the streaming music industry. Spotify’s filing gives us a rare look into the metrics of a large-scale consumer subscription business.

Introducing our SaaS Metrics Refresher course

Chart Mogul

Today we're launching an email course enabling anyone in SaaS to get to a baseline level of knowledge on metrics, no matter their level of experience. Here’s what you can look forward to in the coming weeks: Why SaaS Metrics? Related posts: SaaS Metrics Refresher #3: Churn.

The Promise of SaaS Customer Success Metrics

Chaotic Flow

Over the past few years, the SaaS community has gained a solid understanding of SaaS financial metrics, as well as many of the operational principles required to achieve them. The promise of customer success metrics is immense. Driving SaaS Customer Success with Metrics.