Why Lead Velocity Rate (LVR) Is The Most Important Metric in SaaS


The thing is, sales is variant, and sales pipelines have big data quality issues — and worse, sales as a metric is a lagging indicator. Follow other Core Business metrics of course — just understand they aren’t as good.

What Top Metrics do VC Funds Track After They Invest?


Q: What are the top portfolio company metrics that VCs track post-investment? A related post here: What are the most important metrics for SaaS? The post What Top Metrics do VC Funds Track After They Invest? Blog Posts Metrics


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6 Important Things Founders Get Wrong In Their Core Metrics


SaaS metrics can be more confusing than one might think. My SaaS Metrics Primer: * ARR always = 12x MRR. Look, ARR and MRR aren’t really GAAP metrics. Something important is off in finance, in metrics, in reporting, and/or collections. Blog Posts Metrics

Foolproof Marketing Metrics to Measure


Below are a few tips I’ve learned to ensure I’m tracking meaningful metrics throughout the customer lifecycle and I can confidently say which marketing programs are driving real business for my organization’s bottom line. . Have a North Star Metric. As marketers, we often default to defining marketing’s top-of-funnel success with a metric that we could track with simple web tracking and marketing automation rules. Make sure to have your one north star metric.

The North Star Playbook

Every product needs a North Star. In this guide, we will show you the metrics product managers need to tie product improvements to revenue impact. If you are looking for a more-focused, less-reactive way to work, this guide is for you.

Using NBA Metrics to Scout Superstar Startups

Andreessen Horowitz

In fact, just as in tech companies, many sports franchises are trying to … The post Using NBA Metrics to Scout Superstar Startups appeared first on Andreessen Horowitz. Uncategorized go-to-market key startup metrics

1 Key SaaS Sales Metric to Fine-Tune Sales Productivity


For these reasons, accurately tracking key sales metrics and benchmarking your performance against peers and market leaders is critical to getting the most out of your sales resources. Typical SaaS Sales Metrics. At the highest level, SaaS companies look at sales expense, headcount, sales productivity and SaaS metrics like: The cost of new customer acquisition (CAC). Underlying those metrics are processes which can improve or reduce performance in each of the above metrics.

Using Customer Satisfaction Metrics: NPS Best Practices


Luckily, there’s a measure for that, too: customer satisfaction metrics. Therefore, you should not only track customer satisfaction, but you should also empower your customer success team to take action based on the lessons these metrics teach you, customer satisfaction metrics. .

16 Key Metrics for the Passion Economy

Andreessen Horowitz

According to a study of nine digital … The post 16 Key Metrics for the Passion Economy appeared first on Andreessen Horowitz. marketplaces Uncategorized all about marketplaces future of work key startup metrics passion economyThe Passion Economy is growing by the day.

SaaS Metrics 101


Here’s a shout out to Dave Kellogg’s Key SaaS Metrics podcast, recently released on Aznaur Midov’s SaaShimi series. Dave does a terrific job explaining the current state of the art on important SaaS metrics. Dave writes regularly about SaaS metrics in Kellblog.

Business Monitoring Systems: Using ML to Analyze Metrics

This whitepaper discusses how automated business monitoring solutions like Yellowfin Signals revolutionize the way users discover critical and relevant insights from their data.

7 Critical Metrics to Measure the Effectiveness of Your Sales Enablement Strategy

Predictable Revenue

The post 7 Critical Metrics to Measure the Effectiveness of Your Sales Enablement Strategy appeared first on Predictable Revenue. The better, more refined your sales process is, the more regularly you will sell. This is why supporting and training your sales team is so important.

13 Metrics for Marketplace Companies

Andreessen Horowitz

Every company tracks … The post 13 Metrics for Marketplace Companies appeared first on Andreessen Horowitz. This week, we published the a16z Marketplace 100 , a ranking of the largest and fastest-growing consumer-facing marketplace startups and private companies.

A High Growth SaaS Playbook – 12 Metrics to Drive Success

For Entrepreneurs with David Skok

Building for Success Business Model SaaS Metrics Startup Help Growth metrics for SaaS companies SaaS SaaS businessI recently gave a talk at the 2018 SaaStock NYC conference in June. I had two goals I wanted to accomplish, present a simple model to understand SaaS business and to show a simple model of a SaaS business and to show the key levers a CEO can pull to achieve the greatest impact on their business.

UIPath S-1 Analysis: How 7 Key Metrics Stack Up

Tomasz Tunguz

UIPath’s metrics rank it as one of the fastest growing and capital efficient businesses today. The transition apparent in the metrics must have been a tremendous effort internally, but the dividends are plain to see in the S-1 and even more so when the company begins trading.

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

SaaS Conversations: Building a Culture of Metrics


Last week, Mike Volpe, CEO of Lola.com , and I had a terrific, hour-long discussion on the value of a metrics-driven culture at every stage of growth, from early stage to large enterprise. As the SaaS industry has evolved, so too have the metrics and company management structures.

The Metrics-driven SaaS Business

Chaotic Flow

My first serious lesson in the criticality of SaaS metrics was about six years ago when I was unexpectedly stumped in a board of directors meeting. In 2014, we not only have a much better understanding of the financial levers that drive SaaS business success, we are on the verge of a metrics revolution in the way SaaS businesses are managed. Today we are witnessing the emergence of The Metrics-driven SaaS Business. The SaaS Metrics Mandate. The SaaS Metrics Universe.

What Core Metric Should Your VP of Sales Be Responsible For? It Really Matters What You Pick.


The post What Core Metric Should Your VP of Sales Be Responsible For? Congratulations on finally hiring your VP of Sales! That’s the hardest part of all. But next up is a more nuanced choice — what should her core goal / KPI be?

CLTV: Important. But Not the North Star Metric It Used To Be.


In B2C and high-churn environments, it’s indeed a critical metric. But in SaaS, in the earlier days, we inherited a lot of our lingo and metrics from B2C web services. So we used their core metrics like “Churn” and “Lifetime value”. But Not the North Star Metric It Used To Be.

Best Practices for a Marketing Database Cleanse

As frustrating as contact and account data management can be, this is still your database – a massive asset to your organization, even if it is rife with holes and inaccurate information. Entrusting a vendor to help maintain its accuracy and completeness is no ordinary engagement. Download ZoomInfo’s latest data-driven eBook aimed to help marketing leaders understand the best practices around choosing a B2B contact data provider.

SaaS Metrics Are Often Misreported


Even startups that have grown enough to hire a CFO can make mistakes in reporting non-GAAP SaaS metrics because of the absence of standardization. The metric, he says, is “designed to tell you how much time you have left, with the exact cash on hand.

Increase Customer Success with Equivalent Metrics


Developing equivalent metrics is essential for getting people to adopt your software! People and organizations are obsessed with data and metrics to “prove” results. Metrics Need to Change Behavior. PACE Yourself with Equivalent Metrics!

11 Key GTM Metrics for B2B Startups

Andreessen Horowitz

0/ There is a dazzling amount of inconsistency in what GTM (go-to-market) metrics are presented at board meetings of early stage B2B (business to business) companies.

B2B 104

The rise of the anti-metrics sales leader with Joshua Desha

Predictable Revenue

Metrics have become a pillar of modern sales. From interviews, to meetings, to ones day-to-day executional tasks – metrics, in one way or another, have become a part of them all. The post The rise of the anti-metrics sales leader with Joshua Desha appeared first on Predictable Revenue.

How to Package and Price Embedded Analytics

dashboard of real-time metrics inside their primary application is all they need. HOW TO PACKAGE & PRICE EMBEDDED ANALYTICS. Practical Frameworks to Monetize Embedded Analytics Table of Contents Embedding Analytics to Lift Value and Revenue.

The SaaS Metrics Maturity Model

Chaotic Flow

Becoming a Metrics-driven SaaS Business is no easy task. However, the financial rewards of moving beyond standard SaaS financial metrics to SaaS customer success metrics and ultimately to sophisticated predictive analytics are significant. Each step toward SaaS metrics greatness builds upon the last. The last two posts discussed the potential uses of SaaS customer success metrics for reducing churn and accelerating customer acquisition.

Kellblog on SaaS Metrics, A Comprehensive Introduction Podcast


Key SaaS Metrics with me. His goal was to do an interview that effectively functioned as a “SaaS Metrics 101” class and I think he succeeded. Compound vs. standalone metrics. The investor vs. the operator view on metrics. Metrics SaaS Uncategorized

Driving SaaS Customer Acquisition w/Success Metrics

Chaotic Flow

As a SaaS business matures, the importance and value of SaaS metrics increase. Most SaaS businesses begin their journey down the SaaS metrics path by tracking recurring revenue in relation to customer acquisition costs. These fundamental SaaS metrics are all apparent in the standard SaaS profit equation below. However, it quickly becomes apparent that fighting churn requires a SaaS metrics toolkit that digs significantly deeper than simple financial metrics.

Which Call Tracking Metrics Are Important?

Neil Patel

One unique and often neglected area is call tracking metrics. Call Tracking Metrics for Inbound vs. Outbound Calls. One crucial factor to consider before deciding on metrics is the difference between inbound and outbound call tracking metrics. Call Metric Tracking Tools.

User-Centered Development: The Importance of User Empathy to Build the Right Thing

Speaker: Jesse Walker, Product Manager at Canva

As product managers, our primary focus should always be on creating value for our users. When you add the complexities of working in a fast-moving organization, we can sometimes lose sight of the forest for the trees. Join Jesse Walker, Product Manager at Canva, as he shares tips on how to build user empathy into everything you build.

SaaS Metrics Refresher #9: Segmentation

Chart Mogul

Despite the added work to produce the metrics, there is high value in understanding the different segments. Segmenting your metrics by product usage enables you to measure the correlation between user actions in your product (e.g. feature usage, login frequency, etc) and subscription metrics such as MRR. Being able to define a complex segment is one thing, but the entire exercise is useless if you don’t have the tools or metrics available to measure it.

Is It Time To Ditch the Old SaaS Metrics?

OpenView Labs

We’ve grown accustomed to the traditional set of SaaS metrics as just part of how to operate a SaaS business. It’s hard to conceive of what to do without metrics like CAC payback, LTV:CAC, average ACV, or the magic number. How to Get Started with Product-Led Startup Metrics.

The Promise of SaaS Customer Success Metrics

Chaotic Flow

Over the past few years, the SaaS community has gained a solid understanding of SaaS financial metrics, as well as many of the operational principles required to achieve them. As the SaaS industry matures, we are witnessing the evolution of SaaS metrics beyond simple, historical financial measures toward sophisticated operational measures in the form of new SaaS customer success metrics and predictive analytics. The promise of customer success metrics is immense.

What are the most important metrics for SaaS?


In the early days, there are probably only 5 metrics that really matter: ARR. NPS is A Great Core Metric. The post What are the most important metrics for SaaS? ARR Growth Rate. Burn Rate. Probably, NPS (more here: I Was Wrong. SaaStr ). And maybe … net revenue retention / churn. All the rest, maybe don’t obsess too much until you are bigger. What matters in the early days is: Do you have product-market fit? So you can grow fast enough ….

The Mindset of An Investor Today with Ben Narasin

Speaker: Peter Cowen, Managing Director, Sutton Capital Partners & Ben Narasin, Venture Partner, NEA

Join Peter Cowen, Managing Director at Sutton Capital Partners, and Ben Narasin, Venture Partner at NEA, as they look at the trends and perspectives on investing in today’s climate.

The SaaS CFO's 5 Must-Have Metrics


He shares his knowledge of SaaS metrics and economics on his blog, TheSaaSCFO.com , where all of his SaaS models are available for free download This is a guest post from Ben Murray.

3 Pillars of Metrics-Fueled Product-Led Growth


And that is where metrics come in. So, let’s consider three key pillars to using metrics to fuel your product-led model. Pillar 1: In the beginning… there were metrics. So, metrics. So, how do you avoid this unnecessary, metrics-less future?

The Most Important Customer Success Metrics to Track and How to Improve Them


Customer success metrics should always lead to action. The most important metrics are used to reveal the kind of customer experience you are delivering. The 6 Key Areas of Customer Success Metrics. Usage metrics: How frequently does your customer access your product?

SaaStr Podcast 439: Tomasz Tunguz of Redpoint Ventures Shares the 5 Metrics You Should Track to Maximize Your Company’s Valuation


The Five Metrics to Help Increase Your Value. # Yet because of this decision to focus on growth instead of profitability, they achieved one of the highest revenue growth metrics at the time of IPO of any software company.

The Mindset of An Investor Today - Arlan Hamilton

Join Peter Cowen, Managing Director at Sutton Capital Partners, and top VCs as they look at the trends and perspectives on investing in today’s climate.