Foolproof Marketing Metrics to Measure

InsightSquared

Below are a few tips I’ve learned to ensure I’m tracking meaningful metrics throughout the customer lifecycle and I can confidently say which marketing programs are driving real business for my organization’s bottom line. . Have a North Star Metric.

1 Key SaaS Sales Metric to Fine-Tune Sales Productivity

InsightSquared

For these reasons, accurately tracking key sales metrics and benchmarking your performance against peers and market leaders is critical to getting the most out of your sales resources. Typical SaaS Sales Metrics. The Key Metric: Average Sales Cycle. Sales is the Growth Engine.

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SaaS Metrics 101

OPEXEngine

Here’s a shout out to Dave Kellogg’s Key SaaS Metrics podcast, recently released on Aznaur Midov’s SaaShimi series. Dave does a terrific job explaining the current state of the art on important SaaS metrics. Dave writes regularly about SaaS metrics in Kellblog.

Using Customer Satisfaction Metrics: NPS Best Practices

Totango

Luckily, there’s a measure for that, too: customer satisfaction metrics. Therefore, you should not only track customer satisfaction, but you should also empower your customer success team to take action based on the lessons these metrics teach you, customer satisfaction metrics. .

Best Practices for a Marketing Database Cleanse

As frustrating as contact and account data management can be, this is still your database – a massive asset to your organization, even if it is rife with holes and inaccurate information. Entrusting a vendor to help maintain its accuracy and completeness is no ordinary engagement. Download ZoomInfo’s latest data-driven eBook aimed to help marketing leaders understand the best practices around choosing a B2B contact data provider.

13 Metrics for Marketplace Companies

Andreessen Horowitz

Every company tracks … The post 13 Metrics for Marketplace Companies appeared first on Andreessen Horowitz. This week, we published the a16z Marketplace 100 , a ranking of the largest and fastest-growing consumer-facing marketplace startups and private companies.

SaaS Conversations: Building a Culture of Metrics

OPEXEngine

Last week, Mike Volpe, CEO of Lola.com , and I had a terrific, hour-long discussion on the value of a metrics-driven culture at every stage of growth, from early stage to large enterprise. As the SaaS industry has evolved, so too have the metrics and company management structures.

Adding Engineering Metrics to the Redpoint SaaS Metrics Template

Tom Tunguz

When I shared the Redpoint SaaS Metrics Template, I wrote about the difficulty I had identifying key engineering metrics. I’ve updated the template with a few metrics. I think these three metrics provide a sense of engineering efforts for boards and executives to discuss. I was grateful for all the responses from leaders at many startups to share their expertise. Reliability - percent of application requests that load. 1 minus reliability is the percentage downtime.

Redpoint SaaS Startup Key Metrics Template

Tom Tunguz

Over the last decade or so, I’ve compiled a metrics sheet to summarise a SaaS business. Redpoint SaaS Metrics Template. This section covers employee satisfaction, headcount, and recruiting metrics. Sales breaks down the new customer acquisition metrics: total AEs, number of ramping account executives, bookings capacity, quota attainment and so on. Marketing digs into lead generation and conversion metrics.

Benchmarking Zoom's S-1:How 7 Key Metrics Stack Up

Tom Tunguz

These metrics are the result of exceptional product market fit. Expect this business to fetch stellar multiples, most likely similar to Atlassian because the revenue, growth rates, sales efficiency and profitability metrics are comparable.

The Mindset of An Investor Today - Speaker TBA

Join Peter Cowen, Managing Director at Sutton Capital Partners, and top VCs as they look at the trends and perspectives on investing in today’s climate.

The Metrics-driven SaaS Business

Chaotic Flow

My first serious lesson in the criticality of SaaS metrics was about six years ago when I was unexpectedly stumped in a board of directors meeting. Today we are witnessing the emergence of The Metrics-driven SaaS Business. The SaaS Metrics Mandate. The SaaS Metrics Universe.

Benchmarking Slack's S-1: How 7 Key Metrics Stack Up

Tom Tunguz

Also, we’ll compare metrics to a peer group with similar ACVs. Slack has transformed the way we work. By replacing email with beautiful and simple internal chat, Slack has productized productivity.

A High Growth SaaS Playbook – 12 Metrics to Drive Success

For Entrepreneurs with David Skok

Building for Success Business Model SaaS Metrics Startup Help Growth metrics for SaaS companies SaaS SaaS businessI recently gave a talk at the 2018 SaaStock NYC conference in June. I had two goals I wanted to accomplish, present a simple model to understand SaaS business and to show a simple model of a SaaS business and to show the key levers a CEO can pull to achieve the greatest impact on their business.

The rise of the anti-metrics sales leader with Joshua Desha

Predictable Revenue

Metrics have become a pillar of modern sales. From interviews, to meetings, to ones day-to-day executional tasks – metrics, in one way or another, have become a part of them all. The post The rise of the anti-metrics sales leader with Joshua Desha appeared first on Predictable Revenue.

The Mindset of An Investor Today with Mark Mullen

Speaker: Peter Cowen, Managing Director, Sutton Capital Partners & Mark Mullen, Co-Founder, Bonfire Ventures

Join Peter Cowen, Managing Director at Sutton Capital Partners, and Mark Mullen, Co-Founder of Bonfire Ventures, as they look at the trends and perspectives on investing in today’s climate.

11 Key GTM Metrics for B2B Startups

Andreessen Horowitz

0/ There is a dazzling amount of inconsistency in what GTM (go-to-market) metrics are presented at board meetings of early stage B2B (business to business) companies.

B2B 107

Increase Customer Success with Equivalent Metrics

TriTuns

Developing equivalent metrics is essential for getting people to adopt your software! People and organizations are obsessed with data and metrics to “prove” results. Metrics Need to Change Behavior. PACE Yourself with Equivalent Metrics!

The SaaS Metrics Maturity Model

Chaotic Flow

Becoming a Metrics-driven SaaS Business is no easy task. However, the financial rewards of moving beyond standard SaaS financial metrics to SaaS customer success metrics and ultimately to sophisticated predictive analytics are significant.

The Top 5 Product Usage Metrics for Customer Success Teams

Totango

Product usage metrics reveal the relationship your customer has with your product—and provide context for the relationship you should be having with your customer. 5 Product Usage Metrics to Track. A reliable indicator of a customer’s mood is their active usage metrics.

The Mindset of An Investor Today with Tim Draper

Speaker: Peter Cowen, Managing Director, Sutton Capital Partners & Tim Draper, Founder, Draper Associates

Join Peter Cowen, Managing Director at Sutton Capital Partners, and Tim Draper, Founder of Draper Associates, as they look at the trends and perspectives on investing in today’s climate.

SaaS Metrics Refresher #9: Segmentation

Chart Mogul

Despite the added work to produce the metrics, there is high value in understanding the different segments. Segmenting your metrics by product usage enables you to measure the correlation between user actions in your product (e.g. Related posts: SaaS Metrics Refresher #4: Expansion.

Kellblog on SaaS Metrics, A Comprehensive Introduction Podcast

Kellblog

Key SaaS Metrics with me. His goal was to do an interview that effectively functioned as a “SaaS Metrics 101” class and I think he succeeded. Compound vs. standalone metrics. The investor vs. the operator view on metrics. Metrics SaaS Uncategorized

Benchmarking DataDog's S-1: How 7 Key Metrics Stack up

Tom Tunguz

To put the company’s stellar trajectory in context, I’ve plotted its metrics relative to two other incredible monitoring companies: NewRelic (NEWR) and AppDynamics (APPD). This is a measure of turning investment dollars into revenue, a sort of return on equity metric.

What are the most important metrics for SaaS?

SaaStr

In the early days, there are probably only 5 metrics that really matter: ARR. NPS is A Great Core Metric. The post What are the most important metrics for SaaS? ARR Growth Rate. Burn Rate. Probably, NPS (more here: I Was Wrong. SaaStr ). And maybe … net revenue retention / churn.

The Mindset of An Investor Today with Ben Narasin

Speaker: Peter Cowen, Managing Director, Sutton Capital Partners & Ben Narasin, Venture Partner, NEA

Join Peter Cowen, Managing Director at Sutton Capital Partners, and Ben Narasin, Venture Partner at NEA, as they look at the trends and perspectives on investing in today’s climate.

Driving SaaS Customer Acquisition w/Success Metrics

Chaotic Flow

As a SaaS business matures, the importance and value of SaaS metrics increase. Most SaaS businesses begin their journey down the SaaS metrics path by tracking recurring revenue in relation to customer acquisition costs. Reducing Acquisition Costs through Metrics.

SaaS metrics aren't just for investors. You need them, too.

SaaSOptics

often talk about B2B SaaS metrics from the perspective of what investors want. If you don’t have easy access to the metrics they expect (or, worse, if they’re wrong), your valuation could suffer and that’s the last thing SaaS founders, CEOs and CFOs want to hear. Metrics fill that gap.

The First Three Slides of a SaaS Board Deck, with Company Key Metrics

Kellblog

I’m a SaaS metrics nut and I go to a lot of SaaS board meetings, so I’m constantly thinking about (among other things) how to produce a minimal set of metrics that holistically describe a SaaS company. The next slide should be a table of metrics.

The SaaS CFO's 5 Must-Have Metrics

Cobloom

He shares his knowledge of SaaS metrics and economics on his blog, TheSaaSCFO.com , where all of his SaaS models are available for free download This is a guest post from Ben Murray.

The Promise of SaaS Customer Success Metrics

Chaotic Flow

Over the past few years, the SaaS community has gained a solid understanding of SaaS financial metrics, as well as many of the operational principles required to achieve them. The promise of customer success metrics is immense. Driving SaaS Customer Success with Metrics.

Benchmarking PagerDuty's S-1:How 7 Key Metrics Stack Up

Tom Tunguz

Let’s first look at one of the key SaaS metrics: the dollar attention. Comparing the metrics to other world-class companies, we can see that PagerDuty’s metrics are clearly the top decile, and represent another fantastic software IPO

The ROSE Metric | The Return on Your Most Important SaaS Asset

The SaaS CFO

Measuring Organizational Efficiency There are a ton of SaaS metrics measuring sales efficiency, margins, revenue, and more. These are all important metrics (depending on the stage of your business) that you should be constantly monitoring in your SaaS organization.

SaaS Metrics Refresher #4: Expansion

Chart Mogul

Welcome back to SaaS Metrics Refresher. When it comes to measuring expansion, there’s a single metric that’s usually used: MRR Expansion Rate. As with most SaaS metrics, we always measure expansion rate across a fixed period: What’s a healthy expansion rate?

Email Analytics: Essential metrics to track for email success

Vero

In a single email marketing campaign, there are probably over a dozen metrics you could be tracking. All that data quickly becomes overwhelming, and it’s difficult to decide which metrics are important to track and which you should ignore. What metrics should you ignore?

The Metrics-Driven SaaS Business | Ebook

Chaotic Flow

The SaaS community has gained a solid understanding of SaaS financial metrics, as well as many of the operational principles required to achieve them. We are witnessing the emergence of The Metrics-driven SaaS Business.

The SaaS Metrics Roundup

SaaSX

Let’s face it: SaaS metrics are confusing! What metrics should you be tracking? These 5 articles will get you out of the SaaS metrics maze and on your way to success today! SaaS Metrics – A Guide to Measuring and Improving What Matters.

Track This, Not That: 6 Metrics That Matter

Rebilly | Insights Into Subscription Billing

Followers are one example of “vanity metrics.” Which metrics are nothing but flash and which will serve up useful facts to help your business grow? The post Track This, Not That: 6 Metrics That Matter appeared first on Rebilly.

5 of the Most Revealing SaaS Customer Success Metrics

OPEXEngine

Whether you’re trying to retain more customers or accelerate new customer acquisition, your customer success strategy needs to start with the right performance metrics. The post 5 of the Most Revealing SaaS Customer Success Metrics appeared first on OPEXEngine.

How Do You Know You Can Trust Your Subscription Metrics?

Chart Mogul

Are you responsible for getting subscription metrics like MRR right? At ChartMogul, we auto-generate subscriptions and metrics from invoices and transactions — we believe this gives you the most trustworthy picture of where your business stands at the moment.