Foolproof Marketing Metrics to Measure

InsightSquared

Below are a few tips I’ve learned to ensure I’m tracking meaningful metrics throughout the customer lifecycle and I can confidently say which marketing programs are driving real business for my organization’s bottom line. . Have a North Star Metric.

1 Key SaaS Sales Metric to Fine-Tune Sales Productivity

InsightSquared

For these reasons, accurately tracking key sales metrics and benchmarking your performance against peers and market leaders is critical to getting the most out of your sales resources. Typical SaaS Sales Metrics. The Key Metric: Average Sales Cycle. Sales is the Growth Engine.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

SaaS Metrics 101

OPEXEngine

Here’s a shout out to Dave Kellogg’s Key SaaS Metrics podcast, recently released on Aznaur Midov’s SaaShimi series. Dave does a terrific job explaining the current state of the art on important SaaS metrics. Dave writes regularly about SaaS metrics in Kellblog.

Using Customer Satisfaction Metrics: NPS Best Practices

Totango

Luckily, there’s a measure for that, too: customer satisfaction metrics. Therefore, you should not only track customer satisfaction, but you should also empower your customer success team to take action based on the lessons these metrics teach you, customer satisfaction metrics. .

13 Metrics for Marketplace Companies

Andreessen Horowitz

Every company tracks … The post 13 Metrics for Marketplace Companies appeared first on Andreessen Horowitz. This week, we published the a16z Marketplace 100 , a ranking of the largest and fastest-growing consumer-facing marketplace startups and private companies.

16 Key Metrics for the Passion Economy

Andreessen Horowitz

According to a study of nine digital … The post 16 Key Metrics for the Passion Economy appeared first on Andreessen Horowitz. marketplaces Uncategorized all about marketplaces future of work key startup metrics passion economyThe Passion Economy is growing by the day.

SaaS Conversations: Building a Culture of Metrics

OPEXEngine

Last week, Mike Volpe, CEO of Lola.com , and I had a terrific, hour-long discussion on the value of a metrics-driven culture at every stage of growth, from early stage to large enterprise. As the SaaS industry has evolved, so too have the metrics and company management structures.

CLTV: Important. But Not the North Star Metric It Used To Be.

SaaStr

In B2C and high-churn environments, it’s indeed a critical metric. But in SaaS, in the earlier days, we inherited a lot of our lingo and metrics from B2C web services. So we used their core metrics like “Churn” and “Lifetime value”. But Not the North Star Metric It Used To Be.

A High Growth SaaS Playbook – 12 Metrics to Drive Success

For Entrepreneurs with David Skok

Building for Success Business Model SaaS Metrics Startup Help Growth metrics for SaaS companies SaaS SaaS businessI recently gave a talk at the 2018 SaaStock NYC conference in June. I had two goals I wanted to accomplish, present a simple model to understand SaaS business and to show a simple model of a SaaS business and to show the key levers a CEO can pull to achieve the greatest impact on their business.

The SaaS Metrics Maturity Model

Chaotic Flow

Becoming a Metrics-driven SaaS Business is no easy task. However, the financial rewards of moving beyond standard SaaS financial metrics to SaaS customer success metrics and ultimately to sophisticated predictive analytics are significant.

The rise of the anti-metrics sales leader with Joshua Desha

Predictable Revenue

Metrics have become a pillar of modern sales. From interviews, to meetings, to ones day-to-day executional tasks – metrics, in one way or another, have become a part of them all. The post The rise of the anti-metrics sales leader with Joshua Desha appeared first on Predictable Revenue.

Increase Customer Success with Equivalent Metrics

TriTuns

Developing equivalent metrics is essential for getting people to adopt your software! People and organizations are obsessed with data and metrics to “prove” results. Metrics Need to Change Behavior. PACE Yourself with Equivalent Metrics!

SaaS Metrics Refresher #9: Segmentation

Chart Mogul

Despite the added work to produce the metrics, there is high value in understanding the different segments. Segmenting your metrics by product usage enables you to measure the correlation between user actions in your product (e.g. Related posts: SaaS Metrics Refresher #4: Expansion.

The Top 5 Product Usage Metrics for Customer Success Teams

Totango

Product usage metrics reveal the relationship your customer has with your product—and provide context for the relationship you should be having with your customer. 5 Product Usage Metrics to Track. A reliable indicator of a customer’s mood is their active usage metrics.

Driving SaaS Customer Acquisition w/Success Metrics

Chaotic Flow

As a SaaS business matures, the importance and value of SaaS metrics increase. Most SaaS businesses begin their journey down the SaaS metrics path by tracking recurring revenue in relation to customer acquisition costs. Reducing Acquisition Costs through Metrics.

11 Key GTM Metrics for B2B Startups

Andreessen Horowitz

0/ There is a dazzling amount of inconsistency in what GTM (go-to-market) metrics are presented at board meetings of early stage B2B (business to business) companies.

B2B 99

What are the most important metrics for SaaS?

SaaStr

In the early days, there are probably only 5 metrics that really matter: ARR. NPS is A Great Core Metric. The post What are the most important metrics for SaaS? ARR Growth Rate. Burn Rate. Probably, NPS (more here: I Was Wrong. SaaStr ). And maybe … net revenue retention / churn.

SaaS metrics aren't just for investors. You need them, too.

SaaSOptics

often talk about B2B SaaS metrics from the perspective of what investors want. If you don’t have easy access to the metrics they expect (or, worse, if they’re wrong), your valuation could suffer and that’s the last thing SaaS founders, CEOs and CFOs want to hear. Metrics fill that gap.

The Promise of SaaS Customer Success Metrics

Chaotic Flow

Over the past few years, the SaaS community has gained a solid understanding of SaaS financial metrics, as well as many of the operational principles required to achieve them. The promise of customer success metrics is immense. Driving SaaS Customer Success with Metrics.

The Metrics-Driven SaaS Business | Ebook

Chaotic Flow

The SaaS community has gained a solid understanding of SaaS financial metrics, as well as many of the operational principles required to achieve them. We are witnessing the emergence of The Metrics-driven SaaS Business.

SaaS Metrics Refresher #4: Expansion

Chart Mogul

Welcome back to SaaS Metrics Refresher. When it comes to measuring expansion, there’s a single metric that’s usually used: MRR Expansion Rate. As with most SaaS metrics, we always measure expansion rate across a fixed period: What’s a healthy expansion rate?

The ROSE Metric | The Return on Your Most Important SaaS Asset

The SaaS CFO

Measuring Organizational Efficiency There are a ton of SaaS metrics measuring sales efficiency, margins, revenue, and more. These are all important metrics (depending on the stage of your business) that you should be constantly monitoring in your SaaS organization.

The SaaS CFO's 5 Must-Have Metrics

Cobloom

He shares his knowledge of SaaS metrics and economics on his blog, TheSaaSCFO.com , where all of his SaaS models are available for free download This is a guest post from Ben Murray.

Track This, Not That: 6 Metrics That Matter

Rebilly | Insights Into Subscription Billing

Followers are one example of “vanity metrics.” Which metrics are nothing but flash and which will serve up useful facts to help your business grow? The post Track This, Not That: 6 Metrics That Matter appeared first on Rebilly.

Email Analytics: Essential metrics to track for email success

Vero

In a single email marketing campaign, there are probably over a dozen metrics you could be tracking. All that data quickly becomes overwhelming, and it’s difficult to decide which metrics are important to track and which you should ignore. What metrics should you ignore?

The SaaS Metrics Roundup

SaaSX

Let’s face it: SaaS metrics are confusing! What metrics should you be tracking? These 5 articles will get you out of the SaaS metrics maze and on your way to success today! SaaS Metrics – A Guide to Measuring and Improving What Matters.

5 SaaS Metrics You’re Calculating Incorrectly 

SaaSOptics

5 SaaS Metrics You’re Calculating Incorrectly . SaaS metrics : the performance indicators that startups love to hate. Whether you’re the CEO or an analyst at your company, SaaS metrics play a huge role in your day to day. Frequently miscalculated SaaS metrics.

Kellblog on SaaS Metrics, A Comprehensive Introduction Podcast

Kellblog

Key SaaS Metrics with me. His goal was to do an interview that effectively functioned as a “SaaS Metrics 101” class and I think he succeeded. Compound vs. standalone metrics. The investor vs. the operator view on metrics. Metrics SaaS Uncategorized

SaaS Metrics Refresher #2: Recurring Revenue

Chart Mogul

Welcome to the second installment of our SaaS Metrics Refresher course. Recurring revenue metrics & analysis. MRR is definitely one of the most important metrics in SaaS, but profit margins are underrated” Andrew Rasmussen ( @a13n ), Canny. SaaS Metrics 2.0:

The First Three Slides of a SaaS Board Deck, with Company Key Metrics

Kellblog

I’m a SaaS metrics nut and I go to a lot of SaaS board meetings, so I’m constantly thinking about (among other things) how to produce a minimal set of metrics that holistically describe a SaaS company. The next slide should be a table of metrics.

Bluenose Enables the Metrics-driven SaaS Business

Chaotic Flow

While SaaS financial metrics , such as recurring revenue, acquisition cost, service cost, churn, growth and lifetime value have dramatically increased our understanding of the economics of SaaS businesses, they have proven inadequate for managing them.

SaaS Metrics Refresher #3: Churn

Chart Mogul

Welcome to our third installment of SaaS Metrics Refresher. Actionable SaaS Metrics: Customer Churn Rate (ChartMogul) — The Actionable SaaS Metrics series goes beyond measuring and calculating. Related posts: SaaS Metrics Refresher #4: Expansion.

Churn 56

Does Enterprise SaaS Need a Same-Store Sales Metric?

Kellblog

The problem is that we, as an industry, have basically no metric that addresses it. So what we need is a cohort-based metric that compares the productivity of reps here today with those here a year ago [5]. Metrics Sales salesops ARR sales productivity same-rep sales

How Do You Know You Can Trust Your Subscription Metrics?

Chart Mogul

Are you responsible for getting subscription metrics like MRR right? At ChartMogul, we auto-generate subscriptions and metrics from invoices and transactions — we believe this gives you the most trustworthy picture of where your business stands at the moment.

5 of the Most Revealing SaaS Customer Success Metrics

OPEXEngine

Whether you’re trying to retain more customers or accelerate new customer acquisition, your customer success strategy needs to start with the right performance metrics. The post 5 of the Most Revealing SaaS Customer Success Metrics appeared first on OPEXEngine.

SaaS Metrics Refresher #5: Customer Lifetime Value

Chart Mogul

Welcome to this week's instalment of SaaS Metrics Refresher. This week: the most controversial metric in SaaS, LTV promises so much. It’s a valuable metric for assessing the health of a subscription business and making informed decisions about customer acquisition.

Key metrics every subscription business should be tracking

Rebilly | Insights Into Subscription Billing

The post Key metrics every subscription business should be tracking appeared first on Rebilly. Metrics and KPIs key performance indicators kpi LTV metrics

100k+ ACV SaaS Companies: Do Their Metrics Differ from Other SaaS Companies?

OPEXEngine

In the series of charts that follow, the red bars indicate the value of the metric during the year of IPO. The post 100k+ ACV SaaS Companies: Do Their Metrics Differ from Other SaaS Companies?

Why sales pipeline metrics are meaningless—when numbers mislead salespeople

Close.io

Want more tips on making your sales metrics matter? Download a free copy of The Sales Hiring Formula , which includes chapters on metrics-driven sales team management! Let’s talk about the real problem with metrics like these. Context matters (a lot) in sales metrics.

SaaS Actionable Metrics (AARRR): Tracking The SaaS Metrics That Matter Most

Inturact

One of the most important places to start is by tracking the SaaS metrics that matter most. The simplest and most effective model for this is called Actionable Metrics or AARRR.