January, 2025

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4 Steps To Get In Front Of Your Target Audience Tonight

The Daily Egg

A target audience includes the people who most likely want your product or service. Its a subset of your target market, which includes anyone who. The post 4 Steps To Get In Front Of Your Target Audience Tonight appeared first on The Daily Egg.

Marketing 246
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5 Interesting Learnings from Asana at $750,000,000 in ARR

SaaStr

So the overall “project management” space has seen widely disparate impacts from the SaaS partial downturn of 2022-2024. Asana, strong in B2B2B and selling to tech, was perhaps hit hardest, with growth slowing to 10%. Monday.com by contrast, selling mainly outside of tech, saw growth remain strong at 34%. It’s been a tale of two worlds.

AI 301
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Bonus Clouded Judgement - Inference Time Compute

Clouded Judgement

What a last few days in AI land! DeepSeek came out with R1 and it created huge ripple effects in the tech world, maybe culminating with the DeepSeek app shooting up to #1 in the app store (is this real? The result of bot farms downloading in mass?). What is DeepSeek? DeepSeek is an AI company that focuses on distilling large, complex AI models into smaller, more efficient versions (while also adding in their own research breakthroughs).

Cloud 190
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Software-led payments: What’s on the horizon for platforms in 2025? | Episode 46

Payrix

In this episode of PayFAQ: The Embedded Payments Podcast, host Ian Hillis welcomes Matt Downs, President of Worldpay for Platforms, to discuss software-led payments predictions for 2025 and beyond. With decades of experience in payments, Matt provided invaluable insights on emerging trends, regulatory changes, and the future of Embedded Finance. Navigating market dynamics in 2025 and beyond Matt emphasized the cyclical nature of the payments industry, likening it to a pendulum.

Payments 130
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Harness the Full Power of Integrated Payments to Drive Revenue

Your payments integration is more powerful than you think. In today’s complex business landscape, treating payments as just a software feature is a missed opportunity for significant growth and customer acquisition. With the right partner, payments can become a strategy that leads to competitive advantages. Designed for software leaders, this playbook outlines how to harness the full power of a payments strategy to drive substantial revenue and enhance the overall customer experience.

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The Truth About Validating Your Startup Idea with Mase Issa

Predictable Revenue

Starting a company often feels like standing at a crossroads, overwhelmed by countless possibilities and opinions. The post The Truth About Validating Your Startup Idea with Mase Issa appeared first on Predictable Revenue.

Startup 130

More Trending

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How to Be the Go-To Subject Matter Expert in Your Niche

The Daily Egg

Need in-depth guidance on a nuanced subject or training in a technical area? Ask a subject matter expert (SME) who knows the topic inside and. The post How to Be the Go-To Subject Matter Expert in Your Niche appeared first on The Daily Egg.

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2025 And The Rise of the Mech Account Executive

SaaStr

Have we lost interest in investing in the human side of sales? Not in hiring sales execs themselves, but in giving them more tools to be more efficient. It sort of seems like it. AI has hardly rendered the sales professional obsolete. Not yet, at least. Salesforce itself is hiring 2,000 sales execs this year to sell its AI platform, AgentForce. Salesforce: Actually We’re Going to Hire 2,000 Sales Execs Now To … Sell AI At most B2B companies, 35%+ of the headcount is in sales and i

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Clouded Judgement 1.24.25 - The Year of Enterprise AI

Clouded Judgement

Every week I’ll provide updates on the latest trends in cloud software companies. Follow along to stay up to date! Subscribe now The Year of “Enterprise AI” One of the biggest challenges facing AI systems in enterprises today is the “last mile” problem: how do you make AI both reliable and accurate for specific enterprise use cases?

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Tech's $370B Paradox: Why Cash-Rich Giants Might Not Lead 2025's M&A Race

Tom Tunguz

Despite holding a staggering $370b war chest in 2025, tech giants aren’t racing to acquire companies they’re too busy building their AI empires, one data center at a time. Microsoft hasn’t acquired a company since January 2023. Two of Google’s reported acquisition overtures, Wiz & Hubspot , were scuttled. This focus elsewhere creates an opportunity for mid-market players to lead the M&A wave of 2025.

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5 Ways You Can Win Faster with Gen AI in Sales

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.

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3 Blind Spots Killing Your Revenue Growth

Predictable Revenue

Lets uncover the three biggest blind spots revenue leaders face and explore how to overcome them with actionable strategies. The post 3 Blind Spots Killing Your Revenue Growth appeared first on Predictable Revenue.

Revenue 130
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How Integrated Payments Simplify Back-Office Operations

USIO

Integrated payment systems, which combine transaction processing with other back-office functions, are emerging as a game-changer. They not only streamline operations but also reduce errors, save time, and enhance the overall customer experience. This is particularly vital for businesses managing high transaction volumes or operating across multiple sales channels.

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10 Persuasion Techniques That Don’t Feel Fake

The Daily Egg

Persuasion techniques are reliable communication strategies that motivate people to act, feel a certain way, or influence their decision. I understand how the idea of. The post 10 Persuasion Techniques That Dont Feel Fake appeared first on The Daily Egg.

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What Really Works When Hiring VPs and Executive Teams with HubSpot Co-Founder and Chairman Brian Halligan and SaaStr CEO and Founder Jason Lemkin

SaaStr

The success rate for executive hires at high-growth SaaS companies can be surprisingly low – you’re often lucky if 50-60% of your management team works out long-term. In a recent conversation between HubSpot Chairman and co-founder Brian Halligan and SaaStr Founder and CEO Jason Lemkin, they shared their advice on what actually works when hiring VPs and building your SaaS executive team.

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SaaS Essentials: Failed Payment Solution Guide

For SaaS businesses, improving retention is one of the easiest and most effective ways to drive revenue and profits. With a clear link between failed payments and customer churn, having a robust failed payment recovery solution isn’t optional—it’s essential. Achieving your retention goals starts with the right solution.

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Merchant onboarding 101: Insights for software payments success | Episode 45

Payrix

Ian Hillis welcomes David Blair, Senior Director of Product Management at Worldpay for Platforms, on PayFAQ: The Embedded Payments podcast to explore the critical roles of merchant underwriting and onboarding for software providers. With over a decade of experience driving product innovation, David offers easy to understand definitions and valuable insights into how platforms can build trust, reduce risk, and deliver frictionless merchant boarding experiences that enrich the entire payments ecos

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GTM 129: 6 Proven Tactics Driving B2B Growth

Sales Hacker

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube There’s a ton of talk about what isn’t working today in go-to-market. However, companies are still finding ways to grow which means there a some things that are working. In this special episode, Scott Barker is looking at some of the big themes he’s seen in how the top go-to-market leaders are driving growth today.

B2B 97
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Is Your Sales Ops Ready for the AI SDR Revolution?

Predictable Revenue

AI SDRs automate repetitive tasks, scale outreach efforts, and accelerate pipelines. Are they game-changers, or an overhyped trend? The post Is Your Sales Ops Ready for the AI SDR Revolution? appeared first on Predictable Revenue.

Scale 130
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8 Ways To Automate SEO and Content Tasks With LLMs

The Moz Blog

Tired of repetitive SEO tasks? Discover 8 powerful ways to automate your SEO and content workflows with LLMs, freeing up time to focus on strategic growth.

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Usage-Based Monetization Musts: A Roadmap for Sustainable Revenue Growth

Speaker: David Warren and Kevin O'Neill Stoll

Transitioning to a usage-based business model offers powerful growth opportunities but comes with unique challenges. How do you validate strategies, reduce risks, and ensure alignment with customer value? Join us for a deep dive into designing effective pilots that test the waters and drive success in usage-based revenue. Discover how to develop a pilot that captures real customer feedback, aligns internal teams with usage metrics, and rethinks sales incentives to prioritize lasting customer eng

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Direct Response Marketing vs Branding: When to Use Each

The Daily Egg

Direct response marketing is a set of techniques, copywriting methods, and advertising strategies designed to elicit an immediate response from your target audience, like subscribing. The post Direct Response Marketing vs Branding: When to Use Each appeared first on The Daily Egg.

Branding 244
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Carta: 38% of Bootstrapped Start-Ups Have Solo Founders. But Only 17% of VC-Backed Ones Do. And 10%-12% of Ones That IPO.

SaaStr

So does being a solo founder … work in SaaS? We’ve dug into this topic several times at SaaStr. Of the post ~40 SaaS IPOs, only 5 or so had solo co-founders. So let’s call that 10%-12% or so. Still, they are some good ones: Zoom, Scaler, New Relic, Elastic, etc. More on that here : At the Top SaaS Companies, Founder-CEOs Own ~15% at IPO.

Cloud 329
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9 Survey Examples to Tap Into What Your Customers Are Thinking

User Pilot

If you’re searching for “survey examples”, you probably want to know: What do effective surveys from leading companies look like? What makes a customer feedback survey great? How to design surveys for maximum engagement? Was my guess right? If yes, you’re in the right place. In this article, Ill share examples of 9 excellent surveys from successful SaaS companies, highlight the qualities of successful surveys, and how to design a good survey.

Scale 102
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How to use landing page sales funnels to convert more visitors

Unbounce

/ Landing page optimization How to use landing page sales funnels to convert more visitors By Josh Gallant. Updated on January 6, 2025. 14 min read Ahh, the funnel. Despite what you may be hearing through the grapevine, the marketing conversion funnel is most definitely still alive and well When its built right, that is. In order to build funnels that actually convert, you first need to fully understand what the core stages of the marketing funnel are, what the goals are at each stage, and the r

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15 Modern Use Cases for Enterprise Business Intelligence

Large enterprises face unique challenges in optimizing their Business Intelligence (BI) output due to the sheer scale and complexity of their operations. Unlike smaller organizations, where basic BI features and simple dashboards might suffice, enterprises must manage vast amounts of data from diverse sources. What are the top modern BI use cases for enterprise businesses to help you get a leg up on the competition?

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The Growing Role of ACH Payments in Subscription-Based Businesses

USIO

Subscription-based models have become a dominant force across industries, from entertainment and media to SaaS and eCommerce. As more businesses embrace this model, ensuring seamless, reliable, and cost-effective payment methods is essential for long-term success. Automated Clearing House (ACH) payments are rapidly gaining traction as the payment method of choice for subscription businesses… Source The post The Growing Role of ACH Payments in Subscription-Based Businesses ap

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How to Integrate LLMs into Your SEO Workflow

The Moz Blog

Struggling to integrate LLMs into your SEO workflow? Learn how to harness AIs potential while ensuring originality with effective validation systems.

AI 117
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The 8 Best Conversion Rate Optimization Blogs

The Daily Egg

A lot of conversion blogs have come and gone in the 20 years that we’ve been doing this. Here are our favorites that are still. The post The 8 Best Conversion Rate Optimization Blogs appeared first on The Daily Egg.

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LinkedIn: The Greatest B2B Acquisition of All Time?

SaaStr

So when Microsoft paid $26 Billion to buy LinkedIn, it seemed like they were getting a pretty good deal. Fast forward to today, it looks like a great one. LinkedIn is at $17 Billion in ARR, still growing 10%, and its whole division is wildly profitable with 50%+ operating margins! There may be better M&A deals in the history of B2B. But there cant be too many better ones.

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Straight Facts About PayFacs: What Every ISV Should Know

Speaker: Pete Uselman, Director of Partner Experience at Wind River Payments

Many software companies are exploring PayFac-as-a-Service providers in an effort to drive more embedded payments revenue and gain greater control over the customer experience. But there are nuances in a PayFac relationship that often get downplayed – nuances that can impact the risk and resource responsibilities of software providers. In this webinar, integrated payments veteran, Pete Uselman discusses the following: What is a PayFac?

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GTM 128: The Death of Demos and Selling What Customers Actually Need with Fred Viet

Sales Hacker

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Fred Viet serves as the Chief Sales Officer at Aircall, overseeing global sales and playing a key role in scaling the company’s reach over the last four years. With a background that includes leadership roles at AWS, Microsoft, and Lenovo, Fred brings a wealth of experience in building high-performing teams and driving revenue growth.

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The Digital Watercooler is Gone

Sparktoro

I used to log onto Twitter in the mornings and see people talking about a major brands latest ad campaign, skim through the latest viral marketing thread, and DM my friends for the tea of the main character of the day.

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Swipe Right on Usio: Your Perfect Payment Match This Valentine’s Day

USIO

Let’s face it: payments aren’t exactly candlelight-dinner romantic. They’re more like the broccoli of business—good for you, necessary, but not exactly exciting. But wait! This Valentine’s Day, we’re here to sprinkle a little love dust on the world of payments. Stick with us, and we’ll show you how Usio can transform your payment solutions into something worth swooning over.