INDUSTRY INSIGHTS YOUR PEERS ARE READING
The time when project management was considered a discipline that applies to just a few industries is gone. In 2019, wherever you look, you will find its traces. MORE
Welcome to Episode 2 of Quick Hits CRO Tips! In this video resource series, we share advice, best practices, and strategies for how to boost your conversions, increase your revenue, and turn your visitors into customers, all in 2 minutes or less. MORE
One misstep we often see companies make: Investing in a massive website redesign without validating the changes they’re making by looking at their customer data first. MORE
Welcome to Quick Hits CRO Tips from Crazy Egg! In this video resource series, we share advice, best practices, and strategies for how to boost your conversions, increase your revenue, and turn your visitors into customers — all in 2 minutes or less. MORE
In January, I shared a post on Crazy Egg’s new priority as a company: our mission is to help you get better at paying attention to the people visiting your website, so you can improve their experience. MORE
Keyword analysis has always been a vital element in every SEO strategy. You’d typically use it to identify what words people are typing into search engines to find your business and your products or services. But this application of keyword analysis is very one dimensional. MORE
People talk all the time about the need to be a data-driven company and to use scientific decision-making at work. This is why so many companies conduct website tests like A/B and multivariate (MVT) tests. MORE
The other day, I was speaking with a customer who was having a tough time identifying how to improve her website. This customer, let’s call her Carol, is a business owner who manages an e-commerce website focused on the design and manufacturing of reliable medical products. MORE
Oh, that feeling when you see your latest campaign was a big success! Lots of new customers acquired, products sold, and sales revenue made… Now, let’s pause for a moment and take a look at your historical data. What’s the share of first-time buyers who’ve bought from you only once? MORE
Traffic is something we all strive for in digital marketing. Without traffic, there are no leads and without leads, there won’t be any conversions. There are a ton of options to drive traffic to your website, but you have to make sure that the traffic is relevant and of high quality. MORE
There’s no doubt that personalization helps boost conversions. MORE
Ready for a sobering fact? MORE
Let’s face it: Your website traffic has an indirect impact on the profits of your business. Poor traffic generation will typically lead to poor conversions. And as we know, poor conversions generate low revenue, leaving your business with little to no profit. MORE
As anyone who does business online knows, a high-quality website is critical to succeed. Getting a high-quality website, however, isn’t always easy. Whether you’re brick-and-mortar or internet-only, maintaining a strong web presence is essential to bringing in new customers. MORE
When attempting to become the best eseller you can be, you may wish to take a few notes from some of the best ecommerce landing pages being published today. If developed and optimized effectively, an ecommerce landing page can become a major catalyst for conversions. MORE
203 As an agency, priority #1 has to be your clients. After all, your job is to solve problems for your clients, answer some pain they have, and lower their anxiety. MORE
Our co-founder Neil Patel wanted to understand where companies were struggling to meet their fullest potential. One set of contrasting data points jumped out at the Crazy Egg team specifically. MORE
Marketing for the greater good gives me the warm fuzzies, so today I’m very pleased to be running a homepage analysis for Ele and Phant — an ecommerce company that donates 30% of its profits to saving the elephants in Kenya. Before we dive in, I’m going to provide a little context. MORE
191 It goes without saying that social media is a very powerful tool that every business and entrepreneur should use to their advantage. According to MarketingCharts, 2 out of 3 US adults use social media on a weekly basis. While there are many social media platforms, 68% of US adults use Facebook. MORE
We are all united in a common struggle: designing products, apps, and websites that engage, entice, and delight our customers. So how do you know for sure that you are actually providing what they’re looking for? You research, experiment, and launch A/B tests. MORE
229 
A marketing campaign with a low click-through rate (CTR) isn’t going to provide you with the return on your investment (ROI) like you expect. Only when your prospects are clicking-through can they progress through the rest of your marketing funnel. MORE
A common refrain we’ve heard is that people’s businesses are too small to use any sort of CRO tool that tells them what their visitors are up to. That their website traffic is too low. MORE
Everybody is always looking for the next great marketing hack. The next great tactic that is going to skyrocket their sales and company growth. That one glorified A/B test to change everything… But more often than not, this leads to neglecting key factors that we know impact sales. MORE
As a B2B Demand Generation Agency, our clients are faced with longer sales cycles and a multitude of influencers and decision makers who are conducting research on their product and services. MORE
“If I’m not sleeping, then I’m active on Shopify.” ” Does that quote sound like something you’d say? Recently, we announced the addition of Crazy Egg to the Shopify App store. MORE
SMS marketing is gaining more and more traction as a way to communicate important updates to customers about their orders, keep shoppers engaged, and move them through the sales funnel. Not only is SMS quick and easy to set up, but statistics suggest customers prefer text updates over email. MORE
Whether you’re in charge of designing a website, flyer, brochure, magazine, ad, street sign, billboard, textbook or ebook, you know the importance a font brings to your design. Design without fonts would be like a peanut butter and jelly sandwich without the bread; it’s no longer a sandwich. MORE
Welcome to Quick Hits CRO Tips from Crazy Egg! In this video resource series, we share advice, best practices, and strategies for how to boost your conversions, increase your revenue, and turn your visitors into customers, all in 2 minutes or less. MORE
The internet is suffused with data that is ever-flowing and ever-changing. Keeping your audience engaged with your content, whether it is on your website, social media, or newsletters, is, unsurprisingly, a hard task for businesses. MORE
The smallest design changes can sometimes have the biggest impact on your conversion rates. And sometimes the most popular fads will actually backfire horrendously on your site (I’m looking at you, infinite scroll). MORE
You have a formidable task ahead of you. How can you make it so that all of your prospective customers really, really hate your website and in turn, despise your company? Why would you want to do that? Isn’t there a competition going on? MORE
236 
As the new year rolls around, you may be considering a new CRO strategy to help you exceed last year’s traffic and revenue goals. If so, you’ve come to the right place, and you’re acting at just the right time. MORE
The Daily Egg
AUGUST 13, 2019
A common refrain we’ve heard is that people’s businesses are too small to use any sort of CRO tool that tells them what their visitors are up to. That their website traffic is too low.
The Daily Egg
AUGUST 1, 2019
Traffic is something we all strive for in digital marketing. Without traffic, there are no leads and without leads, there won’t be any conversions. There are a ton of options to drive traffic to your website, but you have to make sure that the traffic is relevant and of high quality.
The Daily Egg
JULY 23, 2019
Everybody is always looking for the next great marketing hack. The next great tactic that is going to skyrocket their sales and company growth. That one glorified A/B test to change everything… But more often than not, this leads to neglecting key factors that we know impact sales.
The Daily Egg
JUNE 17, 2019
Keyword analysis has always been a vital element in every SEO strategy. You’d typically use it to identify what words people are typing into search engines to find your business and your products or services. But this application of keyword analysis is very one dimensional.
Speaker: Steve Johnson, VP of Products, Pragmatic Institute
Product Management is one of the most exciting - and most misunderstood - functions in technical organizations. Is it strategic or tactical? Is it a planning role or a support role? Many product professionals are unclear about what is (and isn't) product management. After all, product management spans many activities from business planning to market readiness. In this session, we’ll examine many product activities and artifacts for product strategy, planning, and growth, and introduce a simple tool that you can use in your organization to clarify the roles of product management and others. Steve Johnson explores the many roles of Product Management in this fun talk focused on why product managers should obsess on problems instead of solutions.
The Daily Egg
JULY 26, 2019
The internet is suffused with data that is ever-flowing and ever-changing. Keeping your audience engaged with your content, whether it is on your website, social media, or newsletters, is, unsurprisingly, a hard task for businesses.
The Daily Egg
JUNE 27, 2019
People talk all the time about the need to be a data-driven company and to use scientific decision-making at work. This is why so many companies conduct website tests like A/B and multivariate (MVT) tests.
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The Daily Egg
MAY 3, 2019
Whether you’re in charge of designing a website, flyer, brochure, magazine, ad, street sign, billboard, textbook or ebook, you know the importance a font brings to your design. Design without fonts would be like a peanut butter and jelly sandwich without the bread; it’s no longer a sandwich.
The Daily Egg
JULY 2, 2019
The smallest design changes can sometimes have the biggest impact on your conversion rates. And sometimes the most popular fads will actually backfire horrendously on your site (I’m looking at you, infinite scroll).
The Daily Egg
MAY 6, 2019
It goes without saying that social media is a very powerful tool that every business and entrepreneur should use to their advantage. According to MarketingCharts, 2 out of 3 US adults use social media on a weekly basis. While there are many social media platforms, 68% of US adults use Facebook.
The Daily Egg
JULY 18, 2019
As anyone who does business online knows, a high-quality website is critical to succeed. Getting a high-quality website, however, isn’t always easy. Whether you’re brick-and-mortar or internet-only, maintaining a strong web presence is essential to bringing in new customers.
Speaker: Terhi Hanninen, Senior Product Manager, Zalando, and Dr. Franziska Roth, Senior User Researcher, Zalando
It's important to know your users - what are their preferences, pain points, ultimate goals? With user research and usage data, you can get a great idea of how your users act. The tricky part is, very few users reliably act the same way every time they use your product. Join Terhi Hanninen, Senior Product Manager, and Dr. Franziska Roth, Senior User Researcher at Zalando, as they explain how they were able to reach a new level of user understanding - by taking their user research and segmenting their users by point-in-time intent. You'll leave with a strategy to change how your product team, and organization at large, understands your users.
The Daily Egg
MAY 17, 2019
We are all united in a common struggle: designing products, apps, and websites that engage, entice, and delight our customers. So how do you know for sure that you are actually providing what they’re looking for? You research, experiment, and launch A/B tests.
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The Daily Egg
JULY 10, 2019
We’ve hit a tipping point.
The Daily Egg
JULY 16, 2019
As a B2B Demand Generation Agency, our clients are faced with longer sales cycles and a multitude of influencers and decision makers who are conducting research on their product and services.
The Daily Egg
JUNE 11, 2019
One misstep we often see companies make: Investing in a massive website redesign without validating the changes they’re making by looking at their customer data first.
The Daily Egg
JUNE 5, 2019
In January, I shared a post on Crazy Egg’s new priority as a company: our mission is to help you get better at paying attention to the people visiting your website, so you can improve their experience.
Speaker: Sam McAfee, Product Development Consultant, Startup Patterns
You know what they say: what's measured improves. As product managers we're in a golden age of being able to get all sorts of metrics and run all sorts of experiments. But what are your measurements and analytics focused on? Are they really truly objective? Do they contribute to the ultimate vision of your product? And is everybody clear on that vision? Join Sam McAfee, Product Development Consultant, as he takes you through a two-part measurement audit. First, you'll learn how to make sure your measurements actually align with your product strategy. And second, you'll learn how to evaluate your culture of using measurements, so future experiments will more consistently provide high-value results.
The Daily Egg
MARCH 6, 2019
There’s no doubt that personalization helps boost conversions.
The Daily Egg
MAY 14, 2019
As an agency, priority #1 has to be your clients. After all, your job is to solve problems for your clients, answer some pain they have, and lower their anxiety.
The Daily Egg
APRIL 3, 2019
You have a formidable task ahead of you. How can you make it so that all of your prospective customers really, really hate your website and in turn, despise your company? Why would you want to do that? Isn’t there a competition going on?
The Daily Egg
JUNE 13, 2019
Our co-founder Neil Patel wanted to understand where companies were struggling to meet their fullest potential. One set of contrasting data points jumped out at the Crazy Egg team specifically.
Speaker: Sari Harrison, Product Management Instructor, Product School
As a product manager, it's your job to realize your product’s vision by executing your chosen strategy. It’s also your job to deliver value to the business. Ultimately, these two outcomes are aligned so the temptation is to focus primarily on business metrics. Doing this can cause you to lose focus on the real value you are trying to achieve, in favor of moving the vanity metrics such as launches and time spent. Join Sari Harrison, Product Management Instructor at Product School, as she explains how to use immeasurable success criteria along with your more standard KPIs to deliver products that don't just get used a lot, but deliver real value.
The Daily Egg
APRIL 17, 2019
Oh, that feeling when you see your latest campaign was a big success! Lots of new customers acquired, products sold, and sales revenue made… Now, let’s pause for a moment and take a look at your historical data. What’s the share of first-time buyers who’ve bought from you only once?
The Daily Egg
APRIL 30, 2019
Welcome to Episode 2 of Quick Hits CRO Tips! In this video resource series, we share advice, best practices, and strategies for how to boost your conversions, increase your revenue, and turn your visitors into customers, all in 2 minutes or less.
The Daily Egg
MARCH 15, 2019
The other day, I was speaking with a customer who was having a tough time identifying how to improve her website. This customer, let’s call her Carol, is a business owner who manages an e-commerce website focused on the design and manufacturing of reliable medical products.
The Daily Egg
APRIL 11, 2019
SMS marketing is gaining more and more traction as a way to communicate important updates to customers about their orders, keep shoppers engaged, and move them through the sales funnel. Not only is SMS quick and easy to set up, but statistics suggest customers prefer text updates over email.
Speaker: John Little, Head of Product Marketing, Centercode
When it comes to delivering a solid product/market fit, customer validation is key. After all, you want to provide customers with a product that not only fills the need, but is delightful -- right? To get there, you need to commit to a vital blend of market research, strategy, and user testing. Join John Little, Head of Product Marketing at Centercode, as he explains a two-part approach to customer validation. First, how do you strategically identify your top product areas that need attention prior to release. And second, how do you turn user data into strategic priorities that help the right teams make the right decisions.
The Daily Egg
MAY 1, 2019
Welcome to Quick Hits CRO Tips from Crazy Egg! In this video resource series, we share advice, best practices, and strategies for how to boost your conversions, increase your revenue, and turn your visitors into customers — all in 2 minutes or less.
The Daily Egg
MARCH 22, 2019
The time when project management was considered a discipline that applies to just a few industries is gone. In 2019, wherever you look, you will find its traces.
The Daily Egg
APRIL 25, 2019
Ready for a sobering fact?
The Daily Egg
JANUARY 8, 2019
Let’s face it: Your website traffic has an indirect impact on the profits of your business. Poor traffic generation will typically lead to poor conversions. And as we know, poor conversions generate low revenue, leaving your business with little to no profit.
Speaker: Teresa Torres, Product Discovery Coach, Product Talk, David Bland, Founder and CEO, Precoil, and Hope Gurion, Product Coach and Advisor, Fearless Product LLC
If you want to build what matters, you can't move forward blindly. But to make progress, you can't let things slow to a crawl while you focus resources on gathering data. This is where continuous discovery and experimentation come in. Join Teresa Torres (Product Discovery Coach, Product Talk), David Bland (Founder, Precoil), and Hope Gurion (Product Coach and Advisor, Fearless Product) in a panel discussion as they cover how - and why - to build a culture of discovery and experimentation in your organization.
The Daily Egg
MARCH 26, 2019
There are four key types – or groups – of data that are used for conversion rate optimization (CRO): We know that data (Analytics) tells us what is happening.
The Daily Egg
FEBRUARY 11, 2019
A marketing campaign with a low click-through rate (CTR) isn’t going to provide you with the return on your investment (ROI) like you expect. Only when your prospects are clicking-through can they progress through the rest of your marketing funnel.
The Daily Egg
FEBRUARY 27, 2019
When attempting to become the best eseller you can be, you may wish to take a few notes from some of the best ecommerce landing pages being published today. If developed and optimized effectively, an ecommerce landing page can become a major catalyst for conversions.
The Daily Egg
APRIL 1, 2019
Marketing for the greater good gives me the warm fuzzies, so today I’m very pleased to be running a homepage analysis for Ele and Phant — an ecommerce company that donates 30% of its profits to saving the elephants in Kenya. Before we dive in, I’m going to provide a little context.
Speaker: Richard Cardran, Chief Creative Officer and VP Strategy, HIA Technologies
Innovation is both a process and an outcome. The best way to begin innovating your products is by innovating your internal process. We'll explore the challenges, solutions, and hands-on techniques for becoming a successful "agent of change" within a well-established product culture. We'll examine the importance of UX and user-centric feature analysis, the adaptation of Agile Methodologies to the creative process, as well as a way to drive successful culture change for setting expectations and winning approvals with cross-functional stakeholders. Innovation and Leadership go hand in hand. Join Richard Cardran, Chief Creative Officer and VP Strategy, HIA Technologies, as we assess some case studies to see how to lead with a clear strategy well-defined tactics, and an unbiased understanding of the fundamental question: "why are you innovating?"
The Daily Egg
APRIL 15, 2019
We’ve always thought that great research uncovers secret behaviors.
The Daily Egg
MAY 1, 2019
Welcome to Quick Hits CRO Tips from Crazy Egg! In this video resource series, we share advice, best practices, and strategies for how to boost your conversions, increase your revenue, and turn your visitors into customers, all in 2 minutes or less.
The Daily Egg
FEBRUARY 6, 2019
As the new year rolls around, you may be considering a new CRO strategy to help you exceed last year’s traffic and revenue goals. If so, you’ve come to the right place, and you’re acting at just the right time.
The Daily Egg
FEBRUARY 7, 2019
“If I’m not sleeping, then I’m active on Shopify.” ” Does that quote sound like something you’d say? Recently, we announced the addition of Crazy Egg to the Shopify App store.
Speaker: Dean Yao, Sr. Director of Product Marketing, Logi Analytics
Businesses are run with analytics - but companies continue to struggle with interpreting, analyzing, and distributing data. Operational reports help get information to the people who need it most, in formats they understand, and in a timeframe that matters. Join the webinar to learn how embedding operational reports can give your users a precisely formatted, ready-to-analyze view of their operational activities. World-class software teams are embedding operational reports to empower end users with interactive data visualizations, detailed information, and highly precise formats that can be shared via email, PDF, print, or online.
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