Segmenting Your Sales Goals by Customer Category: Growing. Struggling. And Dire Straits
SaaStr
APRIL 14, 2020
Everyone usually gets pretty good at segmenting customers by ACV. Or enterprise vs smaller customer. And later, we often start segmenting by vertical and industry. More of you right now should be putting that aside a bit and segmenting your customers into 3 new groups: Growing. Large, Medium and Small.
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