What marketing automation tools work best for higher education?


Depending on the size and budget of the educational institution, any marketing automation platform that would normally fit an equally sized business will fit the bill. The post What marketing automation tools work best for higher education?

What’s Next for Education Startups (Part II)

Andreessen Horowitz

a16z Podcast: Lessons Learned from Chinese Education Startups

Andreessen Horowitz

When people talk about trends in education technology, they often focus on how to disrupt higher education in the U.S., whether it’s about breaking free of the “signaling” factor of elite educations or how to shift education out of its … China design mobile

Education sales vs execution sales

Tom Tunguz

When going to market, startups tend to pursue one of two sales strategies, either education sales or execution sales.These sales strategies are substantially different. The Education Sale. If your customers don’t know they need your product yet, then the sales process is an education sale. Education sales are common when creating a new market (TiVo inventing the DVR) or when bringing existing technologies to new market segments (CRM for restaurants).

G2.com’s Ryan Bonnici on selling to educated customers

Inside Intercom

I caught up with Ryan for a conversation that ranged from how to articulate your value to educated customers to why he tries to schedule one job interview per day. Customers are more educated than ever. Selling to educated customers.

How our sales team helped reboot our educational videos

Inside Intercom

In this video, we chat about how our Sales team’s usage of educational video has helped shape the content itself into a more dynamic feature-specific format, increasing customer engagement (by ~84%) and reducing our cost to sale (~13% decrease in the sales cycle). video at Intercom.

The challenges facing startups serving K-12 education

Tom Tunguz

Ariel Diaz wrote an insightful post in PandoDaily yesterday outlining the state of affairs in online education. Ariel touched on the history of education, catalogued the problems of the status quo and pointed to a few innovative initiatives. The major for-profit education companies, Capella and Phoenix, serve university students. 2Tor/2U brings online education to offline colleges.

5 SaaS Startups Using Customer Success Content to Educate Current Customers


Somewhere along the line, we lost the idea to “Give the people what they want!” As marketers and as startup founders, that idea has always been our guiding star.

a16z Podcast: The Politics of Technology

Andreessen Horowitz

If the current pace of tech change is the 21st-century equivalent of the 19th-century Industrial Revolution — with its tremendous economic growth and lifestyle change — it means that even though it’s fundamentally empowering and enabling, there’s also lots of … policy book launches education hallway conversations jobs

a16z Podcast: Collectively Driving Change

Andreessen Horowitz

So in this episode of the a16z … Uncategorized education founder/maker stories our Summit events Summit 2018Laurene Powell Jobs is, among many other things, founder and President of the Emerson Collective — the social impact firm she founded to drive change and reform through philanthropy, investing, and policy solutions.

The 3 Cs of cross-functional teamwork

Inside Intercom

As the Product Education team, we create help documentation, videos, webinars and messaging to educate our customers. On the Product Education team we needed a way to navigate – and mitigate – hectic periods of high cross-functional activity.

Running a help center that retains more customers

Inside Intercom

If a customer finds something out of date on Intercom’s Help Center , our customer support team can easily let me know through the Messenger on our internal Product Education wiki page. As a member of the Product Education team, I strive to maintain an encyclopedic knowledge of our products.

Marketing doesn’t stop when you’ve acquired a customer

Inside Intercom

Bootstrapping “Product Education” When I first joined Intercom, my role didn’t really have a name. They’re writers, video editors and educators. We called the team Product Education. All of your content is marketing – both before and after the sale – and everything you create should be crafted with the intention of selling, educating, helping and retaining.

Introducing C.A.R.E. – a simple framework for user onboarding

Inside Intercom

Contextual educational content. Having some of this material available in a help center for reference is great, and we definitely recommend it, but it’s not realistic to expect your new signups to go digging through your help center in order to educate themselves on your product. Sales & Marketing customer onboarding onboarding product education retentionA well considered and well maintained onboarding funnel will grow your business. A leaky one could kill it.

Retention is a lesson in proactivity

Inside Intercom

Educating your customers in the parts of your product they’re not using is a great way to achieve this. It encourages and educates them on how to use Intercom to send targeted messages in-app , as well as by email. Marketing churn customer engagement product education retention

Optimize with Operator: Work smarter with automation and bots

Inside Intercom

News & Updates automation bots customer engagement operator product educationWe’ve spoken at length about the impact automation and bots can have on your sales and support teams – all powered by Operator. But you may be wondering what Operator is and what exactly does it do?

Introducing C.A.R.E. – a simple framework for user onboarding

Inside Intercom

Contextual educational content. Having some of this material available in a help center for reference is great, and we definitely recommend it, but it’s not realistic to expect your new signups to go digging through your help center in order to educate themselves on your product. Sales & Marketing customer onboarding onboarding product education retentionA well considered and well maintained onboarding funnel will grow your business. A leaky one could kill it.

7 Things You Need to Have Before Becoming Incredo Customer


Peter Drucker, American author, educator, and consultant. “The aim of marketing is to know and understand the customer so well the product or service fits them and sells itself.” SaaS Lead Generation SaaS Marketing Strategy

Content is king: how Kula’s Jeff White uses content to drive his company’s prospecting

Predictable Revenue

Content is the critical mechanism that connects you to prospects, builds relationships, educates your market on your offering(s), and drives opportunities and pipeline.

Matrix Growth Academy – Zero to 100 Videos

For Entrepreneurs with David Skok

Matrix Growth Academy – Zero to 100 was an educational event held in San Francisco, aimed at providing B2B Founders with a road-map for how to get from Zero to a repeatable, scalable and profitable growth process that would take them to $100m in revenue.

B2B 201


Andreessen Horowitz

Today, we collaborate with colleagues, stay connected with friends and family, educate ourselves on new … cryptocurrencies & blockchainsThe internet has changed nearly every aspect of our lives, connecting us in ways that would have been hard to imagine even a decade ago.

Top 5 Most Innovative Schools in the World

SaaS Metrics

One of the crucial fabrics of our modern society is education. Virtually none of these milestones would have been possible were it not for education. In most parts of the world today, the modern formal educational system has.

29 Latin American SaaS Superstars


The platform also offers free educational resources to educate its customers. Some of its top uses include financial services, e-commerce, marketing, education, and many more. . Wisboo is a one-stop-shop solution for businesses in the education field.

In Early Markets, Services Can Be a Competitive Advantage

Tom Tunguz

These solutions often include significant professional services and education. Companies that provide services and education often win the early market. In the earliest days of commercial Hadoop, Cloudera educated the market through services. Professional services educates new buyers and grows the market. Do you offer education and professional services at scale? That enough buyers will self-educate or educate themselves through other means.

The 18 Awesome Women of SaaS in Asia


With her tech startup, Kathleen is eager to fill a gap in the education space. In 2012, she became Assistant VP at JJL Overseas Education in Beijing, soon enough becoming its VP of Global Development.

Focus Your Board on Your MVC: Most Valuable Customer


Once a month they need a fast education on the areas where they can have the most impact. . But when it is, you want to spend as little time as possible educating, and as much time as possible working with your board in the areas where they can help the most.

Why Today’s Customers Are Your Company’s Marketers

Nimble - Sales

Mark Schaefer is a globally recognized blogger, author, speaker, and educator with one of the top marketing blogs in the world.

Techstars Entrepreneur’s Toolkit Can Help You Do More Faster


It’s also why we created the Techstars Entrepreneur’s Toolkit , an online educational resource to help entrepreneurs learn the fundamentals of entrepreneurship. Techstars designed this educational resource to appeal to all types of learners by offering various ways to consume content. Entrepreneurs can use the Techstars Entrepreneur’s Toolkit as a resource to grow their entrepreneurial education, freshen up skill sets, help them through stumbling blocks, or dig deeper into a topic.

Techstars Foundation Accepting 2019 Grant Applications


Grant Guidelines: The Techstars Foundation funds 501(c)(3) organizations with educational programs aligned with our mission of supporting and developing underrepresented entrepreneurs.

Techstars Startup Weekend Goes Small Town: The Small Town Tech Advantage


The program is centered on action, innovation, education, and discovery. Friendly neighbors, wide open spaces, fresh air—the benefits of rural living are real.

The 18 Outstanding Speakers at SaaStock LatAm 2019


Afterward, he delved into education management by creating his own business, Mestreduca, a platform targeted at educational institutions. Then he shifted to education, where he spent five years as the Executive Director of BridgeBright.

“Delivering Meaningful Opportunities to do Good Stuff Together:” Community Leader Spotlight with Pascale Hyboud-Peron


She sees that as the through-line that connects her first career in education with her second in entrepreneurship. .

Stop Doing What Customers Hate and Discover What They Love

Nimble - Sales

Mark is a globally recognized blogger, author, speaker, and educator with one of the top marketing blogs in the world. In this webinar, Nimble CEO Jon Ferrara discusses concepts from Mark Schaefer’s latest book, Marketing Rebellion: The Most Human Company Wins.

How to move from Marketing Qualified Leads to Product Qualified Leads


A software engineer by education, Kieran very quickly figured out that he would be average at best when it came to building software products. On this episode of the show, we chat with Kieran Flanagan, VP Marketing at HubSpot, about the essentials of product qualified leads.

Sales Tools – Made in Belgium


There’s actually a solution that works—Education. There’s actually a solution that works—Education. Story Chief CAN play a role in Pre Sales in both Awareness, Education, and Selection. Sales Tools: Made in Belgium.

Sales 101

How AI is Changing the Sales Process


Referred to as a “lead nurturing” process, businesses can use automation to send resources on a monthly basis that educate the lead and address common questions potential customers might have. In 2019, artificial intelligence (AI) is prevalent in our everyday lives.

AI 181

Leading Student Entrepreneurial Teams Begin LaunchPad Lift Program


Meet the ventures: OptechVR (Syracuse) – Using a combination of technologies, OptechVR is developing a standalone virtual reality headset for use in enterprise, medicine, education, and visualization.

The most exciting Latin American SaaS Startups


They solve that by using both their AI-enabled platform and automation for engagement with leads and students The platform is already used by more than 150 Higher Education and k-12 in Brazil.

10 Customer Success Takeaways from INBOUND 2018


Customer Education: The Secret to Scale in Customer Success. In this webinar, you’ll discover a way to scale your Customer Success efforts and sustain Customer Lifetime Value while increasing brand value and decreasing support costs: Customer Education.

38 Bright Asian SaaS Stars


Faria Education Group. Faria Education Group has developed two innovative systems to assist international schools in using cloud-based services instead of paper. Faria Education Group works with more than 2,200 schools around the world. TechElite provides SaaS-based interactive and collaborative platforms that serve enterprises and educational institutions.

Blockchain: Renewing Trust in Charities


We at DECENT are investing in educating communities about the different ways that blockchain can be leveraged to make the world a better place. By Matej Michalko, Founder and CEO of DECENT.

How to Build a 100-Day Plan to Grow Revenue


There are many good reasons why you might want to loosen MQL criteria, including: You are in a new market and need to do a lot of education. We recommend that every quarter you pick one thing to improve about your sales process.

Scale with fellow founders at SaaSociety


On the other hand, it’s incredibly educational, during both the content part as well as the random conversations with fellow attendees. In what can be rightfully deemed the era of the entrepreneur, we often gravitate towards glorifying founders; their successes and lifestyles.