INDUSTRY INSIGHTS YOUR PEERS ARE READING
Contextual educational content. Having some of this material available in a help center for reference is great, and we definitely recommend it, but it’s not realistic to expect your new signups to go digging through your help center in order to educate themselves on your product. Sales & Marketing customer onboarding onboarding product education retentionA well considered and well maintained onboarding funnel will grow your business. A leaky one could kill it. MORE
The platform also offers free educational resources to educate its customers. Some of its top uses include financial services, e-commerce, marketing, education, and many more. . Wisboo is a one-stop-shop solution for businesses in the education field. MORE
Grant Guidelines: The Techstars Foundation funds 501(c)(3) organizations with educational programs aligned with our mission of supporting and developing underrepresented entrepreneurs. MORE
Read more about … marketplaces consumer startups education hustlin Hustlin' TechHustlin’ Tech is a new show (part of the a16z Podcast) that introduces the technology platforms — and mindsets — for everybody and anybody who has the desire, the talent, and the hustle to do great things. MORE
So in this episode of the a16z … Uncategorized education founder/maker stories our Summit events Summit 2018Laurene Powell Jobs is, among many other things, founder and President of the Emerson Collective — the social impact firm she founded to drive change and reform through philanthropy, investing, and policy solutions. MORE
Mark Schaefer is a globally recognized blogger, author, speaker, and educator with one of the top marketing blogs in the world. MORE
“Techstars Startup Weekend program is very important for Bhutan to provide effective experiential entrepreneurship education to our youth and also raise awareness on entrepreneurship and innovation which are so essential for a developing economy like ours.” MORE
Contextual educational content. Having some of this material available in a help center for reference is great, and we definitely recommend it, but it’s not realistic to expect your new signups to go digging through your help center in order to educate themselves on your product. Sales & Marketing customer onboarding onboarding product education retentionA well considered and well maintained onboarding funnel will grow your business. A leaky one could kill it. MORE
The program is centered on action, innovation, education, and discovery. Friendly neighbors, wide open spaces, fresh air—the benefits of rural living are real. MORE
A software engineer by education, Kieran very quickly figured out that he would be average at best when it came to building software products. On this episode of the show, we chat with Kieran Flanagan, VP Marketing at HubSpot, about the essentials of product qualified leads. MORE
It’s also why we created the Techstars Entrepreneur’s Toolkit , an online educational resource to help entrepreneurs learn the fundamentals of entrepreneurship. Techstars designed this educational resource to appeal to all types of learners by offering various ways to consume content. Entrepreneurs can use the Techstars Entrepreneur’s Toolkit as a resource to grow their entrepreneurial education, freshen up skill sets, help them through stumbling blocks, or dig deeper into a topic. MORE
In this video, we chat about how our Sales team’s usage of educational video has helped shape the content itself into a more dynamic feature-specific format, increasing customer engagement (by ~84%) and reducing our cost to sale (~13% decrease in the sales cycle). video at Intercom. MORE
Want more entrepreneurship education? Photo by Chinh Le Duc on Unsplash. Build a strong team with direct and relevant reputation. To be clear, names alone don’t matter as much as the relevance of the team members to the challenge facing your business. Example: Selling SAAS to enterprise? MORE
When going to market, startups tend to pursue one of two sales strategies, either education sales or execution sales.These sales strategies are substantially different. The Education Sale. If your customers don’t know they need your product yet, then the sales process is an education sale. Education sales are common when creating a new market (TiVo inventing the DVR) or when bringing existing technologies to new market segments (CRM for restaurants). MORE
The conversation generally revolves around opportunity translating into a massive mountain of necessary … Uncategorized education hustlin Hustlin' Tech“You got what it takes, but not enough to get started” — Too Short. An often-discussed problem today is that talent is more evenly distributed than opportunity. MORE
Content is the critical mechanism that connects you to prospects, builds relationships, educates your market on your offering(s), and drives opportunities and pipeline. MORE
One of the crucial fabrics of our modern society is education. Virtually none of these milestones would have been possible were it not for education. In most parts of the world today, the modern formal educational system has. MORE
Are emails promotional, educational or both? Educating yourself about your competitors, their positioning, their offering, but most importantly defining their weaknesses, is the key to gain a competitive advantage. MORE
She sees that as the through-line that connects her first career in education with her second in entrepreneurship. . MORE
Matrix Growth Academy – Zero to 100 was an educational event held in San Francisco, aimed at providing B2B Founders with a road-map for how to get from Zero to a repeatable, scalable and profitable growth process that would take them to $100m in revenue. MORE
Earlier this week we hosted a well-attended webinar on – Customer Education: The Secret to Scale in Customer Success. . Topics discussed included: How Customer Education scales a Customer Success team. Which components to include in your Customer Education program. MORE
The post The art of selling services: How Go Nimbly’s Troy Conquer listens, educates, and executes revenue operations consulting appeared first on Predictable Revenue. We'll take an in-depth look at how to scale a sales team and effectively nail each stage of sales growth. MORE
These solutions often include significant professional services and education. Companies that provide services and education often win the early market. In the earliest days of commercial Hadoop, Cloudera educated the market through services. Professional services educates new buyers and grows the market. Do you offer education and professional services at scale? That enough buyers will self-educate or educate themselves through other means. MORE
Once a month they need a fast education on the areas where they can have the most impact. . But when it is, you want to spend as little time as possible educating, and as much time as possible working with your board in the areas where they can help the most. MORE
Peter Drucker, American author, educator, and consultant. “The aim of marketing is to know and understand the customer so well the product or service fits them and sells itself.” SaaS Lead Generation SaaS Marketing Strategy MORE
I caught up with Ryan for a conversation that ranged from how to articulate your value to educated customers to why he tries to schedule one job interview per day. Customers are more educated than ever. Selling to educated customers. MORE
As the Product Education team, we create help documentation, videos, webinars and messaging to educate our customers. On the Product Education team we needed a way to navigate – and mitigate – hectic periods of high cross-functional activity. MORE
Educating your customers in the parts of your product they’re not using is a great way to achieve this. It encourages and educates them on how to use Intercom to send targeted messages in-app , as well as by email. Marketing churn customer engagement product education retention MORE
With her tech startup, Kathleen is eager to fill a gap in the education space. In 2012, she became Assistant VP at JJL Overseas Education in Beijing, soon enough becoming its VP of Global Development. MORE
The world of tech startups and entrepreneurship is not diverse, and this lack of diversity can be mostly attributed to limited access to capital, network, and education for these historically underrepresented groups, including those who identify as Latinx. . MORE
Mark is a globally recognized blogger, author, speaker, and educator with one of the top marketing blogs in the world. In this webinar, Nimble CEO Jon Ferrara discusses concepts from Mark Schaefer’s latest book, Marketing Rebellion: The Most Human Company Wins. MORE
Depending on the size and budget of the educational institution, any marketing automation platform that would normally fit an equally sized business will fit the bill. The post What marketing automation tools work best for higher education? MORE
If the current pace of tech change is the 21st-century equivalent of the 19th-century Industrial Revolution — with its tremendous economic growth and lifestyle change — it means that even though it’s fundamentally empowering and enabling, there’s also lots of … policy book launches education hallway conversations jobs MORE
At the same time, he also saw a gap in educating the market on SaaS, from a traditional business perspective. So we are gearing up now for the 6th (!) ever SaaStrAnnual , March 10-12 in San Jose / SF Bay Area. So much has changed. We’ve added 200+ SaaS unicorns and 30+ IPOs. MORE
Today, we collaborate with colleagues, stay connected with friends and family, educate ourselves on new … cryptocurrencies & blockchainsThe internet has changed nearly every aspect of our lives, connecting us in ways that would have been hard to imagine even a decade ago. MORE
When people talk about trends in education technology, they often focus on how to disrupt higher education in the U.S., whether it’s about breaking free of the “signaling” factor of elite educations or how to shift education out of its … China design mobile MORE
Bootstrapping “Product Education” When I first joined Intercom, my role didn’t really have a name. They’re writers, video editors and educators. We called the team Product Education. All of your content is marketing – both before and after the sale – and everything you create should be crafted with the intention of selling, educating, helping and retaining. MORE
News & Updates automation bots customer engagement operator product educationWe’ve spoken at length about the impact automation and bots can have on your sales and support teams – all powered by Operator. But you may be wondering what Operator is and what exactly does it do? MORE
Afterward, he delved into education management by creating his own business, Mestreduca, a platform targeted at educational institutions. Then he shifted to education, where he spent five years as the Executive Director of BridgeBright. MORE
Somewhere along the line, we lost the idea to “Give the people what they want!” As marketers and as startup founders, that idea has always been our guiding star. MORE
There’s actually a solution that works—Education. There’s actually a solution that works—Education. Story Chief CAN play a role in Pre Sales in both Awareness, Education, and Selection. Sales Tools: Made in Belgium. MORE
If a customer finds something out of date on Intercom’s Help Center , our customer support team can easily let me know through the Messenger on our internal Product Education wiki page. As a member of the Product Education team, I strive to maintain an encyclopedic knowledge of our products. MORE
Ariel Diaz wrote an insightful post in PandoDaily yesterday outlining the state of affairs in online education. Ariel touched on the history of education, catalogued the problems of the status quo and pointed to a few innovative initiatives. The major for-profit education companies, Capella and Phoenix, serve university students. 2Tor/2U brings online education to offline colleges. MORE
Education Related Topics 
Net-Results
MAY 22, 2019
Depending on the size and budget of the educational institution, any marketing automation platform that would normally fit an equally sized business will fit the bill. The post What marketing automation tools work best for higher education?
Predictable Revenue
SEPTEMBER 19, 2019
The post The art of selling services: How Go Nimbly’s Troy Conquer listens, educates, and executes revenue operations consulting appeared first on Predictable Revenue. We'll take an in-depth look at how to scale a sales team and effectively nail each stage of sales growth.
Tom Tunguz
DECEMBER 3, 2012
When going to market, startups tend to pursue one of two sales strategies, either education sales or execution sales.These sales strategies are substantially different. The Education Sale. If your customers don’t know they need your product yet, then the sales process is an education sale. Education sales are common when creating a new market (TiVo inventing the DVR) or when bringing existing technologies to new market segments (CRM for restaurants).
Andreessen Horowitz
MARCH 12, 2019
When people talk about trends in education technology, they often focus on how to disrupt higher education in the U.S., whether it’s about breaking free of the “signaling” factor of elite educations or how to shift education out of its … China design mobile
Inside Intercom
FEBRUARY 21, 2019
I caught up with Ryan for a conversation that ranged from how to articulate your value to educated customers to why he tries to schedule one job interview per day. Customers are more educated than ever. Selling to educated customers.
Inside Intercom
DECEMBER 13, 2018
In this video, we chat about how our Sales team’s usage of educational video has helped shape the content itself into a more dynamic feature-specific format, increasing customer engagement (by ~84%) and reducing our cost to sale (~13% decrease in the sales cycle). video at Intercom.
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ChurnZero
SEPTEMBER 28, 2018
Earlier this week we hosted a well-attended webinar on – Customer Education: The Secret to Scale in Customer Success. . Topics discussed included: How Customer Education scales a Customer Success team. Which components to include in your Customer Education program.
Inturact
AUGUST 14, 2018
Somewhere along the line, we lost the idea to “Give the people what they want!” As marketers and as startup founders, that idea has always been our guiding star.
Andreessen Horowitz
SEPTEMBER 6, 2019
The conversation generally revolves around opportunity translating into a massive mountain of necessary … Uncategorized education hustlin Hustlin' Tech“You got what it takes, but not enough to get started” — Too Short. An often-discussed problem today is that talent is more evenly distributed than opportunity.
Andreessen Horowitz
JUNE 16, 2019
If the current pace of tech change is the 21st-century equivalent of the 19th-century Industrial Revolution — with its tremendous economic growth and lifestyle change — it means that even though it’s fundamentally empowering and enabling, there’s also lots of … policy book launches education hallway conversations jobs
Andreessen Horowitz
SEPTEMBER 5, 2019
Read more about … marketplaces consumer startups education hustlin Hustlin' TechHustlin’ Tech is a new show (part of the a16z Podcast) that introduces the technology platforms — and mindsets — for everybody and anybody who has the desire, the talent, and the hustle to do great things.
Andreessen Horowitz
MAY 27, 2019
So in this episode of the a16z … Uncategorized education founder/maker stories our Summit events Summit 2018Laurene Powell Jobs is, among many other things, founder and President of the Emerson Collective — the social impact firm she founded to drive change and reform through philanthropy, investing, and policy solutions.
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Inside Intercom
AUGUST 20, 2018
As the Product Education team, we create help documentation, videos, webinars and messaging to educate our customers. On the Product Education team we needed a way to navigate – and mitigate – hectic periods of high cross-functional activity.
Inside Intercom
MARCH 26, 2018
If a customer finds something out of date on Intercom’s Help Center , our customer support team can easily let me know through the Messenger on our internal Product Education wiki page. As a member of the Product Education team, I strive to maintain an encyclopedic knowledge of our products.
Inside Intercom
MARCH 2, 2018
Bootstrapping “Product Education” When I first joined Intercom, my role didn’t really have a name. They’re writers, video editors and educators. We called the team Product Education. All of your content is marketing – both before and after the sale – and everything you create should be crafted with the intention of selling, educating, helping and retaining.
Inside Intercom
FEBRUARY 20, 2018
Contextual educational content. Having some of this material available in a help center for reference is great, and we definitely recommend it, but it’s not realistic to expect your new signups to go digging through your help center in order to educate themselves on your product. Sales & Marketing customer onboarding onboarding product education retentionA well considered and well maintained onboarding funnel will grow your business. A leaky one could kill it.
Inside Intercom
JANUARY 23, 2019
Educating your customers in the parts of your product they’re not using is a great way to achieve this. It encourages and educates them on how to use Intercom to send targeted messages in-app , as well as by email. Marketing churn customer engagement product education retention
Inside Intercom
JANUARY 31, 2019
News & Updates automation bots customer engagement operator product educationWe’ve spoken at length about the impact automation and bots can have on your sales and support teams – all powered by Operator. But you may be wondering what Operator is and what exactly does it do?
Inside Intercom
FEBRUARY 20, 2018
Contextual educational content. Having some of this material available in a help center for reference is great, and we definitely recommend it, but it’s not realistic to expect your new signups to go digging through your help center in order to educate themselves on your product. Sales & Marketing customer onboarding onboarding product education retentionA well considered and well maintained onboarding funnel will grow your business. A leaky one could kill it.
Incredo
JULY 8, 2019
Peter Drucker, American author, educator, and consultant. “The aim of marketing is to know and understand the customer so well the product or service fits them and sells itself.” SaaS Lead Generation SaaS Marketing Strategy
For Entrepreneurs with David Skok
DECEMBER 5, 2018
Matrix Growth Academy – Zero to 100 was an educational event held in San Francisco, aimed at providing B2B Founders with a road-map for how to get from Zero to a repeatable, scalable and profitable growth process that would take them to $100m in revenue.
Predictable Revenue
AUGUST 6, 2019
Content is the critical mechanism that connects you to prospects, builds relationships, educates your market on your offering(s), and drives opportunities and pipeline.
TechStars
OCTOBER 1, 2019
The world of tech startups and entrepreneurship is not diverse, and this lack of diversity can be mostly attributed to limited access to capital, network, and education for these historically underrepresented groups, including those who identify as Latinx. .
Andreessen Horowitz
JUNE 18, 2019
Today, we collaborate with colleagues, stay connected with friends and family, educate ourselves on new … cryptocurrencies & blockchainsThe internet has changed nearly every aspect of our lives, connecting us in ways that would have been hard to imagine even a decade ago.
SaaS Metrics
MARCH 22, 2019
One of the crucial fabrics of our modern society is education. Virtually none of these milestones would have been possible were it not for education. In most parts of the world today, the modern formal educational system has.
Tom Tunguz
SEPTEMBER 30, 2018
These solutions often include significant professional services and education. Companies that provide services and education often win the early market. In the earliest days of commercial Hadoop, Cloudera educated the market through services. Professional services educates new buyers and grows the market. Do you offer education and professional services at scale? That enough buyers will self-educate or educate themselves through other means.
SaaStock
JANUARY 25, 2019
The platform also offers free educational resources to educate its customers. Some of its top uses include financial services, e-commerce, marketing, education, and many more. . Wisboo is a one-stop-shop solution for businesses in the education field.
SaaStock
MARCH 8, 2019
With her tech startup, Kathleen is eager to fill a gap in the education space. In 2012, she became Assistant VP at JJL Overseas Education in Beijing, soon enough becoming its VP of Global Development.
InsightSquared
JULY 17, 2019
Once a month they need a fast education on the areas where they can have the most impact. . But when it is, you want to spend as little time as possible educating, and as much time as possible working with your board in the areas where they can help the most.
TechStars
MARCH 13, 2019
It’s also why we created the Techstars Entrepreneur’s Toolkit , an online educational resource to help entrepreneurs learn the fundamentals of entrepreneurship. Techstars designed this educational resource to appeal to all types of learners by offering various ways to consume content. Entrepreneurs can use the Techstars Entrepreneur’s Toolkit as a resource to grow their entrepreneurial education, freshen up skill sets, help them through stumbling blocks, or dig deeper into a topic.
Nimble - Sales
JUNE 6, 2019
Mark Schaefer is a globally recognized blogger, author, speaker, and educator with one of the top marketing blogs in the world.
TechStars
MARCH 15, 2019
Grant Guidelines: The Techstars Foundation funds 501(c)(3) organizations with educational programs aligned with our mission of supporting and developing underrepresented entrepreneurs.
SaaStock
FEBRUARY 14, 2019
Afterward, he delved into education management by creating his own business, Mestreduca, a platform targeted at educational institutions. Then he shifted to education, where he spent five years as the Executive Director of BridgeBright.
TechStars
SEPTEMBER 11, 2019
Want more entrepreneurship education? Photo by Chinh Le Duc on Unsplash. Build a strong team with direct and relevant reputation. To be clear, names alone don’t matter as much as the relevance of the team members to the challenge facing your business. Example: Selling SAAS to enterprise?
TechStars
MAY 30, 2019
The program is centered on action, innovation, education, and discovery. Friendly neighbors, wide open spaces, fresh air—the benefits of rural living are real.
TechStars
SEPTEMBER 18, 2019
“Techstars Startup Weekend program is very important for Bhutan to provide effective experiential entrepreneurship education to our youth and also raise awareness on entrepreneurship and innovation which are so essential for a developing economy like ours.”
Nimble - Sales
MAY 14, 2019
Mark is a globally recognized blogger, author, speaker, and educator with one of the top marketing blogs in the world. In this webinar, Nimble CEO Jon Ferrara discusses concepts from Mark Schaefer’s latest book, Marketing Rebellion: The Most Human Company Wins.
SaaStock
JANUARY 31, 2019
A software engineer by education, Kieran very quickly figured out that he would be average at best when it came to building software products. On this episode of the show, we chat with Kieran Flanagan, VP Marketing at HubSpot, about the essentials of product qualified leads.
yoursales
DECEMBER 12, 2018
There’s actually a solution that works—Education. There’s actually a solution that works—Education. Story Chief CAN play a role in Pre Sales in both Awareness, Education, and Selection. Sales Tools: Made in Belgium.
Incredo
SEPTEMBER 24, 2019
Are emails promotional, educational or both? Educating yourself about your competitors, their positioning, their offering, but most importantly defining their weaknesses, is the key to gain a competitive advantage.
TechStars
JULY 9, 2019
She sees that as the through-line that connects her first career in education with her second in entrepreneurship. .
SaaStr
SEPTEMBER 21, 2019
At the same time, he also saw a gap in educating the market on SaaS, from a traditional business perspective. So we are gearing up now for the 6th (!) ever SaaStrAnnual , March 10-12 in San Jose / SF Bay Area. So much has changed. We’ve added 200+ SaaS unicorns and 30+ IPOs.
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