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Customer Segmentation vs. Market Segmentation

Baremetrics

Segmenting customers and target markets is a hot topic for today's marketers. Our customer segmentation tool lets you divide your customers by any metric you choose. In this article, we'll look at customer segmentation vs. market segmentation - which approach to use and when? Try Baremetrics free.

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How is Marketing Segmentation Used in Customer Retention?

User Pilot

Marketing segmentation comes in handy here. Segmenting customers into groups based on similar traits, allows you to still market highly relevant content to keep them engaged, and do so efficiently. In this article, we cover: How is marketing segmentation used in customer retention? Let’s get started.

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5 Tips for Effective Marketing Segmentation

Nimble - Sales

Thanks to market segmentation, organizations can better understand their target audience, determine the potential value of the product for this market, and plan the customer journey for each segment of their audience. The post 5 Tips for Effective Marketing Segmentation appeared first on Nimble Blog.

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When a Struggling Customer Churns, You Learn How Important You Are

SaaStr

If you’re growing, generally, you’re focused on a market or market segment that’s also growing. economy remains strong, the stock market is at all-time highs, AI is fueling Cloud growth, and yet … many folks are cutting their tech budgets, and especially, those that sell to startups are struggling. Not shrinking.

Churn 209
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Choosing market segments on customer profitability

Tom Tunguz

Most businesses fund new initiatives including marketing and technology projects from profits. The more profits a company generates the greater their willingness to pay for services and ultimately the larger the market size for a startup. When serving B2B customers, your pricing will be dictated by your customers' margins.

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In 2023 We Took Advantage Of Our Customers. Do It Again, They’ll Never Forget.

SaaStr

It gets you to build that new edition, go upmarket, add more value, compete in new market segments. When you have to earn more revenue from the base. But late 2022 and 2023 was different: we enforced more revenue from the base. We didn’t earn it. We forced it.

Scale 251
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A $30B Software Company from a $15m Investment

Tom Tunguz

Vertical software companies pursue a particular market segment like car dealership management or hotel management software. A former venture capitalist, Mark Leonard started Constellation in 1995 with $15m of outside investment & a goal of buying vertical software companies with a moat & good unit economics.