How To Treat Your Largest Customer. TL;DR: With Honesty, Insane Commitment and Transparency.
FEBRUARY 24, 2019
Recently for the SaaStr Annual, we were “the largest customer” for 3 vendors. All 3 lied to us: One vendor was a friend of a departed contractor. This is a pretty common way deals are done, even today. The champion’s favorite vendor. They misled us in terms of scale and capabilities. One vendor was a well-established software vendor, but misrepresented their experience at scale. Yes, they had larger logos than us and had nominally worked on larger events. Hundreds of them.