SaaStr
FEBRUARY 24, 2019
Recently for the SaaStr Annual, we were “the largest customer” for 3 vendors. All 3 lied to us: One vendor was a friend of a departed contractor. This is a pretty common way deals are done, even today. The champion’s favorite vendor. They misled us in terms of scale and capabilities. One vendor was a well-established software vendor, but misrepresented their experience at scale.
Predictable Revenue
OCTOBER 11, 2019
Sure.rapidly improving prospecting tools and AI will change the SDR landscape, but are the predictions of the end of the SDR role correct? The post The End of the SDR? appeared first on Predictable Revenue.
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InsightSquared
MAY 7, 2019
Sales is the Growth Engine. Sales is the engine driving SaaS company value. Top and bottom line performance are totally dependent on the sales organization and its performance. And sales expense is typically the largest expense item on a growth SaaS company’s income statement. When scaling the business, sales typically averages roughly 30% of revenue, so therefore sales spend is one of the biggest investments a company can make.
Incredo
JUNE 25, 2019
Do you love free stuff? Imagine that you can visit a sports complex for free but you are allowed to do it only twice a month, only for 3 hours in total and you have access to the swimming pool and cardio & strength classes only. That free is always available but you would like to spend more time there, have access to the wellness area as well and visit there more often.
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Simplify omnichannel payments with a solution that unifies every channel through your platform. By integrating front-end systems like online, mobile, and in-store payments with robust back-end infrastructure, you can deliver a seamless payments experience without the need for heavy engineering. Omnitoken technology enhances security by tokenizing card transactions for reuse, enabling merchants to drive cross-selling opportunities.
SaaStr
MARCH 12, 2019
Just start with comps. With comparables. Software is very expensive to build, but for the most part, costs almost nothing to ship. It might cost you $0.10 a month in hosting charges per user for an app that isn’t server or storage intensive. So why is one app $5 a month and another $150 a month? The answer is value provided, yes (that’s why Salesforce and Workday can charge so much) … and also, comparables.
SaaS Brief brings together the best content for SaaS professionals from the widest variety of industry thought leaders.
Incredo
MAY 20, 2019
As a SaaS vendor, you should be familiar with how competitive the environment in this field is. Behavioral patterns change at a turbo rate when it comes to usage of various devices, and it affects the concepts of where the data is stored and where the processing is performed. Vendors like you react at the same rate and come up with helpful applications for the cloud paradigm.
The Daily Egg
FEBRUARY 20, 2019
Source Service as a software companies had better put their best SaaS pricing pages forward if they hope to stay on top of the competition. The thing is, it’s not easy developing the perfect pricing page, no matter what type of service you offer. You may wonder if you should have a free plan. Or, […] The post Best SaaS Pricing Pages – 4 Key Examples From Crazy Egg Experts appeared first on The Daily Egg.
Tom Tunguz
MAY 20, 2019
As we grow in our careers, we first become individual contributors, then managers of individuals, and then managers of managers. That transition is a tough one, and one that comes very quickly in startups. A bit flips and a leader must begin to delegate. Delegation is the only way a leader of a team or company develops leverage in the organization. Someone told me about a Vanity Fair interview with former President Obama.
Tom Tunguz
AUGUST 8, 2019
Which sectors see more startup company formation than others? The answer has changed quite a bit over the last 8 years. Some sectors have hit their apogee and are declining. Others have grown by more than 3x. Yet others are growing geometrically. Let’s take a look. Hot Spaces. Artificial Intelligence - yes, it’s a buzzword but it’s more than that.
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ClinicSense is a SaaS platform that supports over 7,000 massage therapists who use it for appointment management, payments, scheduling, marketing activities and more. Despite having a relatively low payment failure rate, the company discovered that the failures disrupted the customer experience. This often led to churn as customers decided to cancel or abandon their account, preventing ClinicSense from realizing the full lifetime value (LTV) of its users.
Incredo
JULY 1, 2019
Psychological facts about your consumers + advanced pricing page tips + real SaaS examples = your SaaS pricing page is ready to close!
SaaStr
SEPTEMBER 26, 2019
So, despite SaaS multiple and the public markets being at near record highs, we’ve seen things start to … wobble a bit overall in tech: The WeWork IPO simply failed , and the Peloton and Direct Smile IPOs were broken. No one really expected this. Having a high profile IPO like this fail is a bit scary. The Fed’s Repo market had to essentially be bailed out by the government.
Incredo
NOVEMBER 13, 2019
Marketing is approached differently in each industry. The audience and the platforms keep changing with the industry and the product. Particularly in the SaaS industry, it can be daunting for new business owners and marketers. You know you’ve built an awesome product, but sometimes your marketing efforts don’t pay off all the time. With so many metrics and variables to chase in each campaign, it gets increasingly difficult to market the product effectively.
For Entrepreneurs with David Skok
OCTOBER 15, 2019
For the seventh year in a row, we’re proud to work with KBCM Technology Group (formerly Pacific Crest Securities) to share results from a survey of ~424 private SaaS companies. Thank you to the readers of forEntrepreneurs who participated in taking the survey! Thank you also to David Spitz (@dspitz) and the team at KBCM Technology.
Speaker: David Warren and Kevin O'Neill Stoll
Transitioning to a usage-based business model offers powerful growth opportunities but comes with unique challenges. How do you validate strategies, reduce risks, and ensure alignment with customer value? Join us for a deep dive into designing effective pilots that test the waters and drive success in usage-based revenue. Discover how to develop a pilot that captures real customer feedback, aligns internal teams with usage metrics, and rethinks sales incentives to prioritize lasting customer eng
SaaStock
MARCH 20, 2019
As we wrote in our launch post about expanding SaaStock New York into SaaStock East Coast , our main aim is to foster a community of top SaaS companies that spans all the way from Florida to Quebec. The SaaS industry’s beating heart will probably always be New York, and it will also be the home of SaaStock East Coast on June 4-6. However, we believe in giving the entire coastline a chance to flourish.
InsightSquared
MAY 15, 2019
“What was your first job?”. It’s one of my favorite questions to ask a fellow professional in sales operations. Some of the answers include: Elementary school teacher. SDR. Recruiter. Pharmacy Tech. Insurance sales rep. Cosmetics consultant. Account Manager. Financial analyst. Why the wide range? Sales Operations is Still Developing. Sales operations as a profession is growing, yet it is a comparatively new function in businesses.
Intercom, Inc.
DECEMBER 10, 2019
Our industry is in the midst of a big philosophical debate about the fundamental way of thinking about how we build our products, with the focus shifting from the outputs of what we build to the business outcomes generated by those outputs. We’ve been thinking deeply about how to make this change in our own organization, with Des and Paul leading our discussions about it.
The Angel VC
APRIL 6, 2019
Back in 2014, I wrote a post titled “Five ways to build a $100 million business”. If you haven’t seen it yet, the central idea of the article was to look at how many customers you need, for a given ARPA, to get to $100 million in annual revenue and what this might mean for your sales and marketing strategy. That post went kind of viral, which led us to create a follow-up piece , an infographic , a poster (which you can order here), and a PlayPlay video.
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Large enterprises face unique challenges in optimizing their Business Intelligence (BI) output due to the sheer scale and complexity of their operations. Unlike smaller organizations, where basic BI features and simple dashboards might suffice, enterprises must manage vast amounts of data from diverse sources. What are the top modern BI use cases for enterprise businesses to help you get a leg up on the competition?
The Daily Egg
DECEMBER 19, 2019
To use the info in a clickmap to improve your website experience and effectiveness, you have to know how to interpret what you see. The post How to Interpret and Use Clickmaps to Improve Your Website’s UX appeared first on The Daily Egg.
Predictable Revenue
JULY 1, 2019
Take that extra period of time, get on the phone, learn your market, and get those critical metrics in time, your efficiency will go through the roof. When we hit product market fit, we went from 0 – $40K monthly recurring revenue in just two months. We nailed what our customer needed. The post The key to getting your first 10 customers isn’t sales – it’s product appeared first on Predictable Revenue.
Tom Tunguz
JUNE 20, 2019
Every six months or so, I take a look at how the public markets are valuing next-generation software companies. There’s been quite a bit of volatility over the last five years, and this update is no exception. As of mid-June, the public markets value software companies at all-time highs. The chart above shows the total enterprise value (TEV)/forward revenue multiple for the basket of public software companies.
SaaStr
DECEMBER 29, 2019
Salesforce likes to talk about “Customers for Life”, and while that’s sort of catchy, it’s a little hard to grok what it really means. It finally sunk in for me a bit the other day. At EchoSign, now Adobe Sign, there’s a large group of well-known customers that I closed, Back in The Day … that now have been customers for 10 years.
Speaker: Jay Allardyce, Deepak Vittal, Terrence Sheflin, and Mahyar Ghasemali
As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.
SaaStr
DECEMBER 27, 2019
You could spend days reading about pricing and pricing strategies in software on the web, but a lot of this content doesn’t really hit one, basic fundamental point — there is no real reason any particular piece of software should cost anything in particular. Or something. Or a lot. Or anywhere in between. Because it costs next to nothing to deliver.
SaaStr
DECEMBER 9, 2019
(Note this is an update / refresh of our classic 2014 post). There are some real mysteries in SaaS. Even now that I understand them, I still see them as a bit of a mystery. Let me list a few: Why do customers buy a ton of seats up front , when they could start with a few and buy more later? Why do customers buy so much on the last day of the month? Great for sales reps looking to hit their quota.
SaaStr
DECEMBER 19, 2019
We kicked off our 5 Interesting Learnings series with “newer” SaaS companies for the most part, and learnings as they IPO’d: 5 Interesting Learnings from PagerDuty, as It IPOs. 5 Interesting Learnings from Slack at $700m in ARR. 5 Interesting Learnings from Zoom. As it IPOs. 5 Interesting Learnings from Bill.com’s IPO. HubSpot is a great one that IPO’d way back in 2014 ??
The Daily Egg
NOVEMBER 25, 2019
New technologies are radically changing the way businesses interact with customers. As a result, customer expectations are constantly changing. Businesses should innovate and evolve in order to meet those expectations and build relationships that customers value. To do this, businesses should rethink their approach to customer experiences and engagement. 84% of consumers consider the experiences […].
Speaker: Christophe Louvion, Chief Product & Technology Officer of NRC Health and Tony Karrer, CTO at Aggregage
Christophe Louvion, Chief Product & Technology Officer of NRC Health, is here to take us through how he guided his company's recent experience of getting from concept to launch and sales of products within 90 days. In this exclusive webinar, Christophe will cover key aspects of his journey, including: LLM Development & Quick Wins 🤖 Understand how LLMs differ from traditional software, identifying opportunities for rapid development and deployment.
SaaStr
NOVEMBER 22, 2019
Gartner has its latest Cloud report out , and while one can always pick at any report, it’s at least a well-resourced and reasoned source on the size of SaaS and the Cloud. The big learnings for SaaS founders and execs: Cloud overall will grow 17% next year to $266 Billion. That’s a lot of growth, and it means we’re solidly in the mainstream phase but not the mature phase.
SaaStr
DECEMBER 28, 2019
So you had a great December, added a great VP or two last year, won some bigger deals, and in general — you’re feeling good. You’ve even got a decent financial plan for this year in place. Even better. With all that behind you … let me challenge you to 10 SaaS New Year’s Resolutions. Pick a few that work for you: Get That Key VP Hire Done in Q1.
The Daily Egg
DECEMBER 17, 2019
As we wind down Q4, it’s important to take the opportunity to plan out how you can hit the ground running at the start of January 2020. Conversion rate optimization (CRO) should be a part of that plan. It’s the most effective way for you to learn about what activities are hitting the mark and […]. The post CRO Made Easy: How to Drive Offline Conversions appeared first on The Daily Egg.
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