2019

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Which Categories of Seed Startups are Thriving? Which Aren't?

Tom Tunguz

Which sectors see more startup company formation than others? The answer has changed quite a bit over the last 8 years. Some sectors have hit their apogee and are declining. Others have grown by more than 3x. Yet others are growing geometrically. Let’s take a look. Hot Spaces. Artificial Intelligence - yes, it’s a buzzword but it’s more than that.

Startup 279
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What The Downturn Will Probably Look Like in SaaS

SaaStr

So, despite SaaS multiple and the public markets being at near record highs, we’ve seen things start to … wobble a bit overall in tech: The WeWork IPO simply failed , and the Peloton and Direct Smile IPOs were broken. No one really expected this. Having a high profile IPO like this fail is a bit scary. The Fed’s Repo market had to essentially be bailed out by the government.

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The top SaaS companies ruling the East Coast

SaaStock

As we wrote in our launch post about expanding SaaStock New York into SaaStock East Coast , our main aim is to foster a community of top SaaS companies that spans all the way from Florida to Quebec. The SaaS industry’s beating heart will probably always be New York, and it will also be the home of SaaStock East Coast on June 4-6. However, we believe in giving the entire coastline a chance to flourish.

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How to Interpret and Use Clickmaps to Improve Your Website’s UX

The Daily Egg

To use the info in a clickmap to improve your website experience and effectiveness, you have to know how to interpret what you see. The post How to Interpret and Use Clickmaps to Improve Your Website’s UX appeared first on The Daily Egg.

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The Best Product Strategy Is a Customer-Facing Portfolio Strategy

Speaker: John Mansour - President, Product Management University

You know that sinking feeling. You’ve come up with a winning product strategy, everyone’s on board and energized, and you’re halfway down the path to execution only to have it submarined by something someone convinced your leadership was more strategic! It’s a scenario that’s all too familiar and it exemplifies one of the biggest struggles with individual product strategies.

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Ship outcomes, not just features, with the Product Impact Framework

Intercom, Inc.

Our industry is in the midst of a big philosophical debate about the fundamental way of thinking about how we build our products, with the focus shifting from the outputs of what we build to the business outcomes generated by those outputs. We’ve been thinking deeply about how to make this change in our own organization, with Des and Paul leading our discussions about it.

Metrics 281

More Trending

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Product Zeitgeist Fit: A Cheat Code for Spotting and Building the Next Big Thing

Andreessen Horowitz

It’s a Silicon Valley truism that product-market fit matters most for a startup. A founder’s ability to achieve that elusive goal is what separates the mega-donkey-deca-unicorn success stories from the vast majority of startups that either die quick and sudden … The post Product Zeitgeist Fit: A Cheat Code for Spotting and Building the Next Big Thing appeared first on Andreessen Horowitz.

Startup 145
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10 Creative Lead Gen Examples Sourced from Marketing Legends

Unbounce

Lead generation is the number one challenge for marketers today. And it’s only going to get harder now that most Google search results pages have become saturated with promotional lead magnets masquerading as “great” content. There are millions of free resources out there already competing for attention. And customers are quickly catching on to the fact that most of these “Ultimate Guides to Dog Grooming” aren’t really worth giving up their personal information for.

Marketing 145
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In Search of the Perfect Sales Tech Stack (Here’s What’s Working Today)

Sales Hacker

Wondering how other sales teams are working their magic? Sure, their processes and talent have something to do with their success, but so does their sales stack. So what’s going on behind the curtain? Yeah, we’ve been thinking about that too. Namely… What does the perfect sales stack look like? And is it possible to leverage technology for a better pipeline and bigger deals?

Scale 143
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How to Create a Knowledge Base: Building Self-Service for Customer Support

Groove HQ

Learn how to create a knowledge base from the ground up that your customers will love. The post How to Create a Knowledge Base: Building Self-Service for Customer Support appeared first on Groove Blog.

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How Intent Data Helps Marketers Convert A-List Accounts

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.

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The 14 Customer Retention Strategies You’ll Wish You’d Have Implemented A Year Ago

Baremetrics

I don’t know about you, but it pains me to see customers cancel. Every time I see the notification in Slack, I get a sick feeling in my stomach. Why are customers canceling? How do we reduce churn? What can we do to improve retention? Sometimes you might just want to throw your hands up and throw in the towel on your efforts to get more customers to stay.

Retention 115
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The SaaS Valuation Environment in Mid-2019

Tom Tunguz

Every six months or so, I take a look at how the public markets are valuing next-generation software companies. There’s been quite a bit of volatility over the last five years, and this update is no exception. As of mid-June, the public markets value software companies at all-time highs. The chart above shows the total enterprise value (TEV)/forward revenue multiple for the basket of public software companies.

SaaS 279
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How To Keep Your Customers For a Decade. Or Longer.

SaaStr

Salesforce likes to talk about “Customers for Life”, and while that’s sort of catchy, it’s a little hard to grok what it really means. It finally sunk in for me a bit the other day. At EchoSign, now Adobe Sign, there’s a large group of well-known customers that I closed, Back in The Day … that now have been customers for 10 years.

Scale 351
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Guide to CRM in Omnichannel Marketing

Nimble - Sales

“Omnichannel” is one of the hottest buzzwords in digital marketing, and it’s clear that the trend isn’t going away anytime soon. Omnichannel marketing gives you more control than ever over the customer experience and allows you to fine-tune every aspect of each campaign across multiple channels. This article will cover everything you need to know […].

Marketing 115
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Why Software Companies Should Adopt the Mindset of a Payments Company

In today's tech-driven world, software companies are poised at a pivotal crossroads. This article delves into the transformative power of adopting a payments-centric mindset. Beyond mere transactional mechanisms, integrated payments offer a plethora of strategic benefits and user experience enhancements. Dive into the dynamics of how this integration can amplify a software company's value proposition, making them not just observers but active propellers of digital commerce.

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How to Use Personalization and Automation for Small Business Growth

The Daily Egg

New technologies are radically changing the way businesses interact with customers. As a result, customer expectations are constantly changing. Businesses should innovate and evolve in order to meet those expectations and build relationships that customers value. To do this, businesses should rethink their approach to customer experiences and engagement. 84% of consumers consider the experiences […].

Business 297
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Automated customer service should be personal

Intercom, Inc.

Automated customer service isn’t a new concept. We’ve all navigated our fair share of automated phone menus or interacted with support bots to get help. But much has changed, both in usability and customer perception. Voice recognition technology has improved, AI solutions can interpret customer feedback, and chatbots have started to answer the questions they receive, not just pass them off to a human.

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How to Get More Organic Traffic Without Doing Any SEO (Seriously)

Neil Patel

You all know SEO is a long-term game… at least when it comes to Google. And yes, who doesn’t want to be at the top of Google for some of the most competitive terms? But the reality is, we don’t all have the budget or time. So then, what should you do? Well, what if I told you there were simple ways to get more organic traffic and, best of all, you don’t have to do one bit of SEO?

Scale 145
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Life in 2030

Andreessen Horowitz

This is a written version of a presentation I gave live at the a16z Summit in November 2019. You can watch a video version on YouTube. My day job is to think about the future, so I’ve been thinking … The post Life in 2030 appeared first on Andreessen Horowitz.

AI 133
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The Essential Guide to Analytic Applications

Embedding dashboards, reports and analytics in your application presents unique opportunities and poses unique challenges. We interviewed 16 experts across business intelligence, UI/UX, security and more to find out what it takes to build an application with analytics at its core. No matter where you are in your analytics journey, you will learn about emerging trends and gather best practices from product experts.

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Mobile Landing Page Examples That Seriously Set the Bar

Unbounce

We’ve all had frustrating experiences browsing the web on our phones: load times that seem to carry on forever; pages that are cluttered and difficult to navigate; long, rambling blocks of text that make it tough to understand what you’re even looking at. Well, at Unbounce, we’re putting our foot down. We’re tired of junky mobile landing pages. We want to celebrate the pages that do mobile right, with easy-to-follow copy, super-sleek designs, and crazy-fast load times.

Mobile 145
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ABM Tricks that Boost Lead Generation and Sales Momentum

Sales Hacker

Account-based marketing isn’t new anymore. It’s time to stop winging it and to start doing it the right way. ABM allows you to craft efficient solutions to some of the biggest issues plaguing sales today. At Belkin, ABM helps us process a huge volume of data. We use it to explore over 50 data fields each day, research up to 20,000 leads every week, and constantly make content for email-outreach campaigns and customer communication.

Sales 124
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Customer Service Checklist: 15 Ways to Provide Exceptional Customer Service

Groove HQ

Find out how to provide exceptional customer service using our 15-point checklist. The post Customer Service Checklist: 15 Ways to Provide Exceptional Customer Service appeared first on Groove Blog.

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RevOps: The new function brewing in your org that you didn’t name yet…

Chargebee

Is RevOps merely the coming together of sales, marketing and success operations? Or is there something deeper behind the obsession to drive efficiencies across the revenue cycle?

Revenue 110
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Value-Driven AI: Applying Lessons Learned from Predictive AI to Generative

Speaker: Data Robot

Enterprise AI maturity has evolved dramatically over the past 5 years. Most enterprises have now experienced their first successes with predictive AI, but the pace and scale of impact have too often been underwhelming. Now generative AI has emerged and captivated the minds and imaginations of leaders and innovators everywhere. Join our DataRobot experts to reflect on lessons learned from helping hundreds of enterprises grow their AI maturity over the past 5 years.

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Where Have All the Angels Gone?

Tom Tunguz

Rewind a decade. Angel investing was an important part of the Startupland ecosystem. Today, you can’t make the same argument. 2018 observed the fewest number of angel-led financing rounds since before 2010. Angels led 156 rounds last year, a figure that collapsed from 714 in 2015. In that same time period, the median angel round has fallen from $500k to $270k.

Startup 278
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How To Drive Up Your Average Deal Size. And Remember — Almost All Pricing is Relative.

SaaStr

You could spend days reading about pricing and pricing strategies in software on the web, but a lot of this content doesn’t really hit one, basic fundamental point — there is no real reason any particular piece of software should cost anything in particular. Or something. Or a lot. Or anywhere in between. Because it costs next to nothing to deliver.

Pricing 333
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5 Ways Using a CRM Improves Customer and Prospect Relationships

Nimble - Sales

You already have a great product, and you’re selling it at a competitive price. However, the future belongs to those who deliver an exceptional experience around their product in each stage of the sales funnel. In fact, by 2020, consumers will be relying on the quality of customer experiences when making buying decisions. For most […].

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CRO Made Easy: How to Drive Offline Conversions

The Daily Egg

As we wind down Q4, it’s important to take the opportunity to plan out how you can hit the ground running at the start of January 2020. Conversion rate optimization (CRO) should be a part of that plan. It’s the most effective way for you to learn about what activities are hitting the mark and […]. The post CRO Made Easy: How to Drive Offline Conversions appeared first on The Daily Egg.

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1st, 2nd, and 3rd Party Intent Data: Which Is Right for You?

How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.

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How customer service chatbots are redefining support with AI

Intercom, Inc.

Artificial intelligence is radically redefining the customer service landscape. From automated emails to visual search , AI allows companies to better support their customers at more touchpoints along their journey. Nowhere is this radical change to the customer experience as apparent as in the new wave of chatbots. AI-powered chatbots have become widely available and let you do what was once impossible: help customers 24/7, answer questions without any human intervention and provide support to

AI 267
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An Inside Look at Google’s Future Plans

Neil Patel

Everyone talks about algorithm updates, but Google does a whole lot more than adjust algorithms. Some of the moves they are making are really going to impact your marketing efforts. So, what are these non-algorithm changes? Well before I get into them, keep in mind that you aren’t going to like some of them, and that’s ok. Instead, I want you to focus your energy on how you can leverage these changes before your competition.

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How to Reverse Engineer Biology

Andreessen Horowitz

The idea of reverse engineering biology seems like a paradox. How could we ever reverse engineer anything for which we didn’t “invent” the original technology? Radios, bridges, computers—all these are human-made, built from logical, clean cut, organized systems. Biology, on … The post How to Reverse Engineer Biology appeared first on Andreessen Horowitz.