Buffer Resources

FEBRUARY 27, 2024

  As content creation continues to blossom into a viable, lucrative career path, so too do the networks of support that can help you level up — whether you’re an influencer, personal brand builder , or just looking to get your work out into the world.

Branding 92

Branding Social Media Technical Cofounder Technical Review 92

Stax

MARCH 6, 2024

The smooth process fosters trust and loyalty in the brand. The recurring billing system allows customers to update their payment methods, pause or cancel subscriptions, and view their billing history easily. Common Mistakes to Avoid with Recurring Billing Every system comes with challenges and required actions to make it worthwhile.

Merchant Services 88

Merchant Services Payment Services Payment Methods Payment Features 88

Neil Patel

OCTOBER 6, 2021

D2C companies, by definition, take out the middleman and sell their products “direct to consumers.”. Stores you could be selling wholesale to have the advantages of customer loyalty, brand recognition, a diverse inventory, and convenient locations. Examples of D2C Brands. 7 Strategies for D2C Brands. Dollar Shave Club.

Branding 116

Branding Strategy Technical Review Software Review 116

User Pilot

FEBRUARY 21, 2023

There’re four phases for user adoption: 1) The AHA moment; 2) The activation stage; 3) Secondary onboarding; 4) Brand advocacy. It starts from the moment a user has their AHA moment and continues until they become brand advocates. Customers become brand advocates. Why is user adoption important? User adoption phases.

SaaS Payments 91

SaaS Payments Strategy Payment Solutions SaaS 91

User Pilot

OCTOBER 29, 2023

The key factors that affect the willingness to pay include the state of the economy, the quality of the product, your competitors, your brand image, and customer behavior. Brand image – the majority of SaaS users will only commit to established products from reputable brands with a proven track record of delivering.

SaaS 103

SaaS Interviewing Pricing Market Research 103

Buffer Resources

NOVEMBER 1, 2023

  It did mean I went through a very intense period of saying no to dessert (would not recommend), but it also helped me fall in love with exercise (would recommend) — and almost accidentally, build something of a personal brand.  I realized it was time for a personal brand pivot. Naturally, I put it to the experts.

Branding 88

Branding Social Media Consulting Content Marketing 88

Intercom, Inc.

JUNE 13, 2018

It’s something you definitely don’t get with paid advertising either. Definitely not. Product positioning, knowledge and brand awareness are your first ports of call in the early days. Companies that are successful at building brand experiences never outsource their ideas or their voice. Is it as measurable? Not always.

Branding 205

Branding Outsourced Development Scale Travel 205

User Pilot

FEBRUARY 21, 2023

There’re four phases for user adoption: 1) The AHA moment; 2) The activation stage; 3) Secondary onboarding; 4) Brand advocacy. It starts from the moment a user has their AHA moment and continues until they become brand advocates. Customers become brand advocates. Why is user adoption important? User adoption phases.

SaaS Payments 75

SaaS Payments Strategy Payment Solutions SaaS 75

Groove HQ

AUGUST 1, 2019

Build a plan of action for your team by: Establishing metrics for retention and growth Choosing your ideal customer marketing strategy Targeting the right customers to promote your brand What is customer marketing? The post Customer Marketing: Definition, Strategies, and Best Practices appeared first on Groove Blog.

Strategy 100

Strategy Marketing Retention Branding 100

Unbounce

JULY 21, 2020

Let’s face it: brand marketers get a bad rap. At the same time, brand became less exciting—and sometimes an afterthought. Companies have found their edge by investing in incredible brands, and a company’s brand has become its differentiator. What Goes Into a Brand? It was too “fluffy.”

Branding 145

Branding Underperforming Technical Team Scale Growth Hacking 145

SaaStr

MARCH 30, 2024

Hiring is >hard< And at some point, you definitely have to compromise in some ways. Because as you start to develop a mini-brand, you should start being considered for deals you never would have even been part of the selection process before. The “I Give Up” VP Hire. But not on quality.

Scaling 264

Scaling Revenue Underperforming Technical Team Market Segmentation 264

Unbounce

MARCH 12, 2020

Kelsey loved working with this organic baby food brand so much that she sometimes thought of them as a fast-growing child of her own. Their brand is just so well developed … it’s a lot of fun to do their marketing. Really, it comes down to telling the brand story in the best way possible. Click to see the whole thing.

Branding 144

Branding Social Media Acquisition Strategy 144

Neil Patel

OCTOBER 27, 2020

You’ve started a business, brand, or website, and it’s time for you to start distributing content. What you might not be thinking about is how to find a font that represents your brand. You want to search for fonts that are unique to your brand and easy for your subscribers to read and comprehend. Congratulations. Line length.

Branding 144

Branding Scale Mobile Systems Review 144

Unbounce

JANUARY 28, 2020

When they do, they undermine your campaign thanks to inconsistent branding, rushed copy, or poor-quality images. Full disclosure, one of the reasons we approached Packlane is because we have serious :heart-eyes: for their gorgeous branding—and how seamlessly it’s woven into each of their landing pages. Just ask Packlane.

Branding 143

Branding Underperforming Technical Team Education Subscription 143

Sales Hacker

DECEMBER 7, 2021

Join us for a candid conversation about leveraging feedback to understand your internal brand. What your internal brand is. Building your internal brand [20:19]. Look at your brand. And that’s based on the brand that they built working with me in the past. Building your internal brand [20:19].

Branding 79

Branding Technical Review Underperforming Technical Team Sales Hiring 79

Baremetrics

MARCH 8, 2021

At checkout, customers should have the opportunity to join a club, group, or some kind of rewards program that gives them benefits for their dedication to your brand. The post The Definitive Guide to Customer Loyalty in 2021 appeared first on Baremetrics. So can a rewards program for free or reduced price items on subsequent visits.

Customer Lifetime Value 59

Customer Lifetime Value Social Media Churn Retention 59

Totango

JUNE 17, 2021

This lets you put segmentation to its highest and best use to promote desirable outcomes for your customers at every point in their interaction with your brand. Definitions, Uses and Success Tips appeared first on Best Customer Success Blog | Trends & Articles for Enterprise Growth. The post What Is Customer Segmentation?

Technical Review 71

Technical Review B2B Customer Success Technology 71

Neil Patel

DECEMBER 15, 2022

At the end of the day, if you want more people to find your fashion brand online, SEO for fashion e-commerce is what you need. If you want your fashion e-commerce business to succeed, then you need to make sure that you’re doing everything you can to optimize your store for search engines. What Makes Fashion E-commerce Unique?

Software Review 80

Software Review Mobile Engineering Trends 80

OpenView Labs

APRIL 28, 2021

Naturally, every brand began investing in content marketing—and in order to rank well, they began feeding search engines (that had ravenous appetites) with a high volume of content. Today, content marketing is harder than ever because every brand is doing it. You, the human behind the brand, need to keep showing up.

Data 55

Data Marketing Content Marketing Software Review 55

ProfitWell

MAY 15, 2020

Today on the show, brand affinity amid a pandemic is apparently top of mind for many. So how can you make your brand top of mind as well? Love, your brand. Elliot is a global commerce platform that claims to be “the anti-B2B brand you’ve been begging for.” The stronger the brand, the more brand advocates you have.

Branding 52

Branding B2B Growth Hacking Entertainment 52

Predictable Revenue

JANUARY 9, 2023

Learn the definition of customer-centric selling and how to implement it in your business to improve win rates, customer retention. and brand loyalty. The post How To Implement A Customer-Centric Strategy appeared first on Predictable Revenue.

Strategy 162

Strategy Retention Branding Revenue 162

ProfitWell

JANUARY 24, 2020

Entering into a market is no easy task, especially when there’s an established brand whose name recognition and customer base are well established. Instead of having to compete with established brands solely on the value their product or service provides, this penetration strategy helps companies acquire new customers through price alone.

Pricing 52

Pricing Wireless Acquisition Entertainment 52

Tom Tunguz

DECEMBER 14, 2023

His definition of intelligence is being able to combine insights and mental models across different disciplines into a simple explanation. This is not a satisfactory state of affairs. Mr. Munger is keen on synthesis. The Almanack is an embodiment of that idea.

Education 180

Education Branding Engineering Scaling 180

Sales Hacker

FEBRUARY 2, 2021

The goal is to make the customer a recurrent one, cementing their loyalty to your product or brand. The post Sales Cycle Management: Definition, Stages, and Strategies to Shorten Your Sales Cycles appeared first on Sales Hacker. Sales reps should follow up with their prospects as well as customers even after finalizing the sale.

Sales Hiring 105

Sales Hiring Payment Services Strategy Sales 105

ProfitWell

FEBRUARY 5, 2020

Luxury brands have often implemented premium pricing, but this strategy has its place in SaaS, too. Premium pricing also improves brand value and the perception of your company. While this is less of a concern for SaaS companies than it would be for, say, fashion brands, you’re still voluntarily pricing out some of your market share.

Pricing 67

Pricing Branding Strategy Market Segmentation 67

SaaStr

APRIL 10, 2023

Brands we are attitudinally loyalty to, we want to buy more stuff from. And in SaaS, brands we are attitudinal loyalty to, we buy more from. And in the beginning, they are in fact attitudinally loyal by definition. They love your brand, so long as you keep adding cool features, and your site stay up. It’s cool.

Airlines 233

Airlines Cloud Market Research Customer Success 233

SaaStr

JULY 16, 2022

Here’s a Discrete definition of Initial Traction: ARR of $1m or more. >> And Second, it means that you’ve begun to build a brand. A micro-brand at this phase, but word-of-mouth is starting. Because the brand will begin to self-reinforce at this point. Well, let’s take a stab at it anyway.

Scale 254

Scale Venture Capital SaaS Branding 254

FastSpring

OCTOBER 2, 2019

A study by GrowthBadger found SaaS brands like Zendesk were using remarketing as one of the core ways to boost their conversions. The brand achieved a 1,317% ROI on their spend by using remarketing. The post The Definitive Guide to GDN Remarketing for SaaS Companies appeared first on FastSpring. Image Source.

Scale 64

Scale SaaS Advertising Software Review 64

Baremetrics

MARCH 7, 2021

Brand loyalty through a credit card with benefits is one way to increase loyalty, but there are also word-of-mouth advertising options and other ways to get customers to come back. The post The Definitive Guide to Customer Loyalty in 2021 appeared first on Baremetrics. That benefits both the company and the customer in the long run.

Customer Lifetime Value 40

Customer Lifetime Value Social Media Churn Advertising 40

SaaStr

JULY 22, 2022

The last few years have certainly tested marketers, but 2022 serves up a brand new array of challenges. In the eye-opening session, these marketing leaders discuss the market pulse, impactful branding, and strategies for the future. When asked whether the marketing budget should be cut, all three panelists agreed –– definitely not!

B2C 215

B2C Scale Marketing Sales Hiring 215

SaaStr

AUGUST 16, 2022

Definitely a good listen. And he did have a brand backing him (SaaStr), which is different from prospecting without a brand. And he did have a brand backing him (SaaStr), which is different from prospecting without a brand.

Scale 206

Scale Revenue Branding Sales 206

ProfitWell

NOVEMBER 11, 2019

That may sound a bit strange for a product-focused show, but the impact of Kanye’s music and personality on the world around him is an interesting example of how powerful personal brand really is. And with a successful musical career, fashion company, and design studio, Kanye definitely knows how to leverage that brand effectively.

Branding 60

Branding Entertainment Product Marketing Engagement 60

ProfitWell

JANUARY 8, 2020

If people don’t purchase, at least your brand is gaining attention. You’ve definitely seen this in a restaurant. This will boost value and trust, while also allowing you to maintain the prestige of your brand. Having the discount or promotion laid out will give consumers less of an investment they have to think about.

Pricing 52

Pricing Advertising B2B Strategy 52

SaaStr

OCTOBER 25, 2021

Having said that, I’m not sure there is a “typical” number for only one reason … as you grow and scale and become a bigger player and a more established brand … you don’t need to do as many. Once you have an established brand, a 60-day opt-out gives many big customers the confidence to sign a longer-term contract upfront, pre-deployment.

Scale 242

Scale SaaS Mobile Branding 242

The Marketing & Growth Hacking Publication

JULY 30, 2019

Disclaimer: Brand storytelling can be used to fulfill multiple goals. This article is about the type of brand storytelling that helps create an awesome employer brand. Even the companies that seem to lack a brand image have got stories. My definition of an “action photo” is the following?—?a Stories are everywhere.

Branding 45

Branding Social Media Growth Hacking Startup 45

ProfitWell

FEBRUARY 10, 2020

Store-brand products and generic medications are some of the best examples of economy pricing at work. It's typically used for commodity goods, like generic-brand groceries or medications, that don't have the marketing and advertising costs of their name-brand counterparts. Or facial tissues instead of Kleenex.

Pricing 59

Pricing Airlines Advertising Acquisition 59

SaaStr

MARCH 15, 2021

We’re all attracted to brands. Brands do matter. There are good reasons to take money from the Top Brands in VC. Their brand will accrete to your brand. So assume the next round will be harder with a new VC (even at a top brand firm) than with a proven VC. We want to be on stage at the SaaStr Annual.

Venture Capital 280

Venture Capital Branding Investment Startup 280