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The 6 Most Common Mistakes Founders Make When They Are Just Starting to Scale Revenue

SaaStr

Then, you’ll have enough folks and experience to put a small team on a new initiative / segment / market. Hiring is >hard< And at some point, you definitely have to compromise in some ways. Micromanaging Your First (and Second) Management Team. Bad operational model / misunderstanding the burn rate.

Scaling 289
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What Brands Look for When Considering Acquiring Software Companies

FastSpring

As the Director of Corporate Development & Strategic Partnerships at WP Engine , Carl has worked on many acquisitions and partnerships, including brands like Flywheel, Perfect Dashboard, Block Lab, and recently, Delicious Brains. What factors beyond financials makes a target even more valuable. Jump to highlights.

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How to Build Your Brand with Landing Page Optimization

Unbounce

Let’s face it: brand marketers get a bad rap. At the same time, brand became less exciting—and sometimes an afterthought. Companies have found their edge by investing in incredible brands, and a company’s brand has become its differentiator. What Goes Into a Brand? It was too “fluffy.”

Branding 145
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Connect and conquer ? build your brand by staging events

Intercom, Inc.

It’s something you definitely don’t get with paid advertising either. Definitely not. Product positioning, knowledge and brand awareness are your first ports of call in the early days. A bad version of this opportunity is spending half of your annual marketing budget on sponsoring a conference closing party. Not always.

Branding 205
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How Ecommerce Company Packlane Delivers On-Brand, Targeted Campaigns with Custom Landing Pages

Unbounce

When they do, they undermine your campaign thanks to inconsistent branding, rushed copy, or poor-quality images. Full disclosure, one of the reasons we approached Packlane is because we have serious :heart-eyes: for their gorgeous branding—and how seamlessly it’s woven into each of their landing pages. One launch comes to mind.

Branding 143
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Product Judgment: How some people can repeatedly create product success

Intercom, Inc.

I hope this post allows people and teams to safely talk about Product Judgment. If you ever had to face a Manager, Director or Exec as they make bad product decisions and you’re struggling to persuade them otherwise, this post will help you. If you think you have excellent Product Judgment, this post will definitely help you.

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How to Control Your Internal Brand with David “Hersh” Hershenson

Sales Hacker

Join us for a candid conversation about leveraging feedback to understand your internal brand. What your internal brand is. Building your internal brand [20:19]. From a goal setting perspective, you can’t make it so unattainable that it drives resentment from the team. powered by Sounder. What You’ll Learn.