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Marketing Your Video Game Outside of Game Marketplaces & App Stores

FastSpring

And as the CEO of both Skillshot Media (a turnkey events production company for esports events) and Ghost Gaming (a “gaming lifestyle brand” that supports esports teams and gaming content creators such as Twitch streamers), he dives ever deeper into marketing to gamers and other gaming industry professionals.

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Recurring Billing: Definition, How it Works, and Best Practices

Stax

Physical and eCommerce product subscription businesses are expected to make up 45% of the market’s value. In this article, we’ll unpack the complexities of recurring billing for businesses operating or transitioning to a recurring billing payment option. Consider this: Consumers are already conditioned to the subscription model.

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WordPress Vs. Shopify

Neil Patel

Online shopping is more convenient than ever, and so is building an ecommerce store. If you’ve ever considered launching your own online business, chances are you’ve thought about the required tools. And while there are several ecommerce platforms on the market, Shopify and WordPress remain the most prominent.

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Creating excellent customer experiences with the right e-commerce tech stack

Intercom, Inc.

With lockdowns preventing in-store experiences, shoppers have gravitated towards brands that can provide the best online experience possible. And, as society reopens, it is vital to maintain ease of movement between in-store and online channels – not just for your customers, but for your teams.

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Shopify Vs. Wix

Neil Patel

As an ecommerce seller, you’ll find yourself making a lot of choices. But out of the plethora of answers you need to figure out, choosing the best ecommerce platform remains the most crucial. Although Shopify and Wix have overlapping features, Shopify edges forward in the race if you’re specifically looking for ecommerce functionality.

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What Brands Look for When Considering Acquiring Software Companies

FastSpring

As the Director of Corporate Development & Strategic Partnerships at WP Engine , Carl has worked on many acquisitions and partnerships, including brands like Flywheel, Perfect Dashboard, Block Lab, and recently, Delicious Brains. “This is everyday for me, so I love talking about it,” says Carl Hargreaves about mergers and acquisitions.

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SaaS Companies: Four Signs You’ve Outgrown Stripe

FastSpring

When you’re using a DIY payment solution like Stripe, making it work for your business falls on your developers. From testing out plugins to setting up new payment methods, maintaining Stripe can be very time-consuming. Customers still come to your website to learn about and buy your products.