Predictable Revenue
MARCH 20, 2024
Collin reconnects with Matthew Roberts from Mosaic to discuss the evolution from broad-based prospecting to a hyper-focused strategy The post How to Fish in the Same Pond Without P **g Everyone Off appeared first on Predictable Revenue.
User Pilot
MARCH 19, 2024
Even if you’ve been a product manager for a while, a new feature rollout can be a challenging experience. Fear not, though, as this article provides lots of valuable insights into the process. We explain what a feature rollout is, why it is important for product teams, and how to conduct them. We also share some best practices. Ready to dive in?
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SaaStr
MARCH 19, 2024
So Carta put out some recent data I found very useful on how many startups raise another round, and how many sort of quietly wind down, in the first 5 years or so after being founded (from 2018 to early 2024): Almost none IPO’d in the first 5 years, but that just makes sense. It takes at least 8-10 years, on average, to IPO these days. And half the Seed stage startups had shut down by Year 5.
Tom Tunguz
MARCH 17, 2024
If you were to watch three videos on YouTube Shorts - one on Italian cooking, one on chess openings, & a third on crypto trading, YouTube Shorts’ recommendation algorithm combines the video descriptions with your dwell time. Watching the osso bucco video to its end would trigger more Italian cooking specialty videos in your feed. We believe every LLM-based application will need this capability.
Advertiser: ZoomInfo
Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.
Buffer Resources
MARCH 21, 2024
If you’re publishing quality blog content, you’re also creating ideal content for LinkedIn — you just need to learn how to repurpose it. I’m Irina, a Growth and SEO Advisor, and I help companies grow their visibility with inbound marketing. During the last eight years, I’ve helped well-known SaaS companies (like Hunter and Aura) grow their traffic to hundreds of thousands of sessions from organic and social media channels.
SaaS Brief brings together the best content for SaaS professionals from the widest variety of industry thought leaders.
Kellblog
MARCH 20, 2024
Just a quick post to share the slides from the webinar I did with Balderton Capital this morning entitled Opening New Markets, The Key to Efficient Growth in 2024 and Beyond. Thanks to everyone who attended and/or submitted questions at the event. And thanks to the Balderton team for hosting it. The slides are embedded below as a slideshow. You can download a PDF version here.
The Moz Blog
MARCH 20, 2024
From new European local SERPs and the GBP site shutdown to a grab bag of Google developments, Miriam Ellis recaps Q1 2024 local SEO news so you won’t miss a thing!
Andreessen Horowitz
MARCH 19, 2024
“There is a revolution unfolding in biotech. The confluence of new biological methods like CRISPR, virtually unlimited computational capacity, and machine learning has fundamentally transformed our ability to engineer biology for wide-ranging applications.” Vijay Pande, founding general partner at a16z Bio + Health, joins the Software Engineering Daily podcast to talk about innovation in biotech and healthcare, the biotech startup landscape, the impact of AI, and much more.
Sixteen Ventures
MARCH 18, 2024
Pods, a collaborative team structure, have been around for several years but have become increasingly popular in both Customer Success (CS) and Sales, especially as the former has become even more efficiency-focused in the past year. While Pods share some similarities between Sales and Customer Success, their core objectives and functionalities differ based on the […] The post Pods in Customer Success vs.
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For SaaS businesses, improving retention is one of the easiest and most effective ways to drive revenue and profits. With a clear link between failed payments and customer churn, having a robust failed payment recovery solution isn’t optional—it’s essential. Achieving your retention goals starts with the right solution.
SaaStr
MARCH 22, 2024
So Redpoint Ventures published some of the slides they recently presented to their Limited Partners (their own investors) here. There’s a ton of good data there, but this one slide stood out to me, because it was put together in a really clear fashion, better than other data sources I’ve seen. And what it says is that even though Seed stage investing remains arguably as strong as ever … Series A hasn’t bounced back.
Clouded Judgement
MARCH 22, 2024
Every week I’ll provide updates on the latest trends in cloud software companies. Follow along to stay up to date! Subscribe now ARR (Annual Recurring Revenue) vs ERR (Experimental Runrate Revenue) ARR (Annual Recurring Revenue) is one of the most popular SaaS (Non-GAAP) metrics. However, it’s also one of the most loosely used metrics, and is frequently misused.
Tom Tunguz
MARCH 20, 2024
Will AI sofware companies operate with better or worse profitability than a classic SaaS company? Initially, I thought worse since the expense of serving AI as a product is signficantly higher. But now I’m not so sure. AI SaaS may be much more profitable than the -10% average net income margins of the current crop of public businesses. Yes, AI inflates the cost to serve the product.
Payrix
MARCH 20, 2024
In a market shaped by fierce competition, emerging technologies, and dominating customer expectations, B2B software companies have evaluated many angles of differentiation to keep the attention of their customers. Among the most recent strategies proving successful for software companies is Embedded Payments. In fact, a recent report from IDC estimates that by 2030, 74% of global digital payments will be processed through platforms owned by non-financial institutions, including software companie
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Simplify omnichannel payments with a solution that unifies every channel through your platform. By integrating front-end systems like online, mobile, and in-store payments with robust back-end infrastructure, you can deliver a seamless payments experience without the need for heavy engineering. Omnitoken technology enhances security by tokenizing card transactions for reuse, enabling merchants to drive cross-selling opportunities.
SaaStr
MARCH 18, 2024
Dear SaaStr: If you were hiring a head of sales for a high-priced, niche B2B SaaS product, would you focus on general B2B SaaS sales experience or on market/customer knowledge, assuming it will be very difficult to find a candidate with both? This is the scenario when the trade-off is the most acute. Imagine you are selling a $100,000+ product and you yourself as CEO/founders have limited knowledge selling to the customer base.
Buffer Resources
MARCH 19, 2024
You could be making the most attention-grabbing, helpful, entertaining videos — if you’re not leveraging the power of YouTube SEO, you’re leaving views on the table. YouTube is effectively the video version of its parent company, Google, so the way users discover videos on the social media platform is a lot like how they search for something on the search engine.
Tom Tunguz
MARCH 19, 2024
Within data teams, a tension exists. Centralize the data analysis to ensure accuracy or enable end-users to analyze their own data directly which is faster & more direct. The pendulum between these two states started with centralization during the 2000s with BI products from Microstrategy, Cognos, BusinessObjects, & Hyperion. In 2004, Tableau emerged from the Stanford campus to deliver their application to the users.
Andreessen Horowitz
MARCH 22, 2024
Effectively monetizing any new technology is a race to capture market share while still giving yourself room to grow your business. But the stakes are much higher with generative AI: though it promises to deliver unprecedented value to businesses, it can also be very expensive to serve to each incremental customer. At the growth stages in particular, founders need to be mindful of their unit economics and margins.
Speaker: David Warren and Kevin O'Neill Stoll
Transitioning to a usage-based business model offers powerful growth opportunities but comes with unique challenges. How do you validate strategies, reduce risks, and ensure alignment with customer value? Join us for a deep dive into designing effective pilots that test the waters and drive success in usage-based revenue. Discover how to develop a pilot that captures real customer feedback, aligns internal teams with usage metrics, and rethinks sales incentives to prioritize lasting customer eng
SaaStr
MARCH 20, 2024
At SaaStr Miami, former Founder’s Fund Partner and CRO of Brex Sam Blond — host of the SaaStr CRO Confidential Podcast — sat down with SaaStr CEO and founder Jason Lemkin for a fireside chat about finding success as a SaaS company in 2024. They discuss Sam’s learnings at Founders Fund, what the 2024 playbook looks like, hiring and motivating sales teams, and a handful of audience questions.
Buffer Resources
MARCH 18, 2024
In 2013, I started as a social media specialist at a digital marketing agency. Our main client was UNIQA, the largest insurance group in Europe, which focused on Facebook marketing. They also asked us to create an Instagram profile just to have a presence on another social media platform. As a junior SMM specialist, it was my job to repost Facebook posts to Instagram and check out Instagram comments once a week.
The Moz Blog
MARCH 18, 2024
In this article, Giulia sprinkles a bit of cognitive science in the marketing mix to showcase how leveraging the familiarity bias can future-proof any brand.
Inturact
MARCH 19, 2024
If you're like many SaaS founders, product marketers, and managers, you might find yourself in this spot: You've signed up for Chameleon, but you're not sure if now's the right time to dive into setting it up.
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Over the last two years, there’s been a 76 percent increase in AI adoption across sales organizations. The reason for its rise? AI increases teams’ productivity by predicting and automating actions that require manual effort. In other words, the research that takes reps hours, AI can do in seconds. For sales teams, AI opens up a world of new possibilities, including automating outreach, identifying best-fit buyers, and keeping CRMs flush with fresh data.
SaaStr
MARCH 19, 2024
Dear SaaStr: Does the fund make the VC or VC make the fund? The VC makes the fund — but it’s a little more nuanced than that. Only 2 things matters for VC until it’s late stage, and maybe even then: Getting the best founders to pick you; and Picking from the best founders that do pick you. Everything else is just an input. Deal flow is just an input.
User Pilot
MARCH 21, 2024
Are you selling your product to the right people? How do you even know if you have no clue what your ideal customer looks like? That’s why you need a customer profile template. They help you understand your target audience better so you can connect and engage them more easily. Read on to find out the different types that make a customer profile, how you can create a customer profile template in 5 steps, and some customer profile examples.
The Moz Blog
MARCH 22, 2024
Inclusivity makes business sense. Discover how targeting diverse audiences can enhance your backlink profile, boost trust with Google, and ultimately drive revenue.
Subscription Flow
MARCH 20, 2024
SimpleCirc stands out as a noteworthy option when looking into subscription management software because of its intuitive user interface and effective subscriber data handling. Smaller companies or niche publications looking for ease of use for handling their subscription operations will find its streamlined approach especially appealing. But it is important to understand that there are SimpleCirc alternatives with advantages that might be more suitable for certain business requirements.
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ClinicSense is a SaaS platform that supports over 7,000 massage therapists who use it for appointment management, payments, scheduling, marketing activities and more. Despite having a relatively low payment failure rate, the company discovered that the failures disrupted the customer experience. This often led to churn as customers decided to cancel or abandon their account, preventing ClinicSense from realizing the full lifetime value (LTV) of its users.
SaaStr
MARCH 22, 2024
The path to Cheif Revenue Officer (CRO) is different for many people. Tracy Young , CEO and co-founder at TigerEye, sits down with three CROs to talk about how they navigated the journey to revenue leader. Jane Kim, former CRO of CircleCl, Laurabeth Harvey, President of Field Operations at Lattice, and Erica Anderson, Notion’s CRO, all share the key decisions or events that shaped their careers.
User Pilot
MARCH 19, 2024
As today’s user increasingly desires swift solutions when using digital products, user experience optimization can spell the difference between the success and failure of a product. To retain users, continuous improvement of your UX optimization efforts is critical. This guide takes an in-depth examination of steps you can start implementing right away to improve your product’s UX optimization.
Buffer Resources
MARCH 20, 2024
Question: I'd like for you to tell me what the value of using a social media tool like Buffer is compared to Meta Business Suite specifically. Great question! The big five, also known as Meta’s Instagram and Facebook, then LinkedIn, TikTok, and X/Twitter, have all integrated some form of scheduling since they came to be. Meta launched Meta Business Suite (then known as Facebook Business Suite) in 2020, while LinkedIn launched in 2022, and TikTok and Twitter (for Premium users)
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