Customer Concentration is Definitely a Risk Factor. But It’s Probably OK.

SaaStr

The post Customer Concentration is Definitely a Risk Factor. Q: SaaS multiples are through the roof. What is the max acceptable share of revenue from a single largest customer so that the usual terms still apply (obviously a SaaS that only has 1-2 huge clients is not exitable)?

The Definitive Guide to Online Reputation Management

Neil Patel

Cyber investigations are the definitive path to get to the bottom of the most difficult reputation management cases. There are a lot of misconceptions about online reputation management.

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What Is Customer Segmentation? Definitions, Uses and Success Tips

Totango

Definitions, Uses and Success Tips appeared first on Best Customer Success Blog | Trends & Articles for Enterprise Growth. What is customer segmentation ? It’s a key principle for doing business in a digital environment, but many companies don’t apply it effectively.

Accelerated Mobile Pages (AMP): The Definitive Guide for Marketers

Neil Patel

Your original content page would be the mobile browser friendly version that users will see, but you’ll also have the AMP version of that specific page, which will definitely speed things up. When it comes to your website, speed matters.

Realizing the Benefits of Automated Machine Learning

How are organizations using machine learning and artificial intelligence (AI) to derive business value? Renowned author and professor Tom Davenport explains the rise of automated machine learning, its benefits, and success stories from businesses that are already using it.

A/B Testing: Definition, How it Works, Examples & Tools

Neil Patel

A/B testing is a fantastic method for figuring out the best online promotional and marketing strategies for your business. It can be used to test everything from website copy to sales emails to search ads.

Customer Marketing: Definition, Strategies, and Best Practices

Groove HQ

The post Customer Marketing: Definition, Strategies, and Best Practices appeared first on Groove Blog. Customer marketing holds the key to sustainable and economic growth. Build a plan of action for your team by: Establishing metrics for retention and growth Choosing your ideal customer marketing strategy Targeting the right customers to promote your brand What is customer marketing? Customer marketing focuses on elevating and leveraging current customers’ experiences to improve […].

Simple SaaS Messaging Definitions

SaaS Growth Strategy

But without a common definition of each item and sense of your businesses needs, it becomes very difficult to identify and effectively roll out new messaging. The following are my simple definitions of some key terms that may be relevant to SaaS companies as they consider their company's messaging. It's the middle of January, which means most companies are fresh off of their annual planning processes and are a couple of weeks into their assault on their newly minted goals.

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SaaS Operations Management: Definition + Best Software

ProfitWell

Starting with the humble spreadsheet de c ades ago, software has revolutionized the way we do business. It should c ome as no surprise to you then, that software to aid in SaaS operations management exists.

The Five Flavors of ARR - New Definition, Same Great Multiple

Tomasz Tunguz

There’s a trend in pitch decks and startup pitches I’ve been watching - the commingling of metrics definitions, especially ARR. Over time, the definition of ARR has slackened. Everyone reports ARR today, even in transactional businesses and market place businesses, and for good reason. The valuation multiples on annual recurring revenue are the highest across startup categories.

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5 Early Indicators Your Embedded Analytics Will Fail

definitely time to act. Updating your application’s dashboards and reporting features. may feel optional—until suddenly it’s not. Watch for these 5 signs. that you’re at risk for an analytics emergency. Early Indicators. Your Embedded. Analytics Will Fail5 Table of Contents Introduction.

What is an SLA: Definition, Examples, and Tips for Small Businesses

Groove HQ

The post What is an SLA: Definition, Examples, and Tips for Small Businesses appeared first on Groove Blog. Find out how small businesses can benefit from understanding the principles behind SLAs.

A Guide To DDI: Definition, Details, Benefits

SaaS Metrics

Networking can be quite complex from the outside, with its own range of terms, acronyms, and phrases that can be difficult for newcomers to decipher. One of the many terms floated around by networking experts is DDI.

The Definitive Guide to Customer Loyalty in 2021

Baremetrics

The post The Definitive Guide to Customer Loyalty in 2021 appeared first on Baremetrics. Customer loyalty is a vital part of any company's success. Without loyal customers, companies wouldn't be able to stay in business.

Premium pricing examples, definition, and expert insight

ProfitWell

So, you’re setting out with your company’s first product offering. The SaaS field is intensely competitive, and like everyone else, you’re looking for a sales strategy that will help your product bring in more revenue than your competitors.

Sales Forecasting 101: Definition, Methods, Examples, KPIs

Sales Hacker

The post Sales Forecasting 101: Definition, Methods, Examples, KPIs appeared first on Sales Hacker. Sales forecasting is a crucial business exercise. Accurate sales forecasts allow business leaders to make smarter decisions about things like goal-setting, budgeting, hiring, and other things that affect cash flow. Meanwhile, an inaccurate sales forecast leaves sales managers guessing at whether they’ll actually hit quota.

Sales Cycle Management: Definition, Stages, and Strategies to Shorten Your Sales Cycles

Sales Hacker

The post Sales Cycle Management: Definition, Stages, and Strategies to Shorten Your Sales Cycles appeared first on Sales Hacker. Before we dive into sales cycle management, let’s first focus on what a sales cycle is and the sales cycle steps. What Is a Sales Cycle?

Customer Experience: Definition, Analysis & Best Practices

Groove HQ

Find out how to make it work for your business by: Defining your customer experience, minus the fluff Analyzing the right metrics (hint, numbers and people) Improving adoption through organization-wide best practices Customer experience definition Don’t let the jargon scare you. The post Customer Experience: Definition, Analysis & Best Practices appeared first on Groove Blog. Customer experience is the differentiator in today’s market.

The Definitive Guide to Content and Community Marketing for Data Companies

OpenView Labs

It will definitely not work for companies in the data space building products for a savvy, tech-loving audience—people who know what they don’t want and are on the lookout to solve hard problems.

Odd-even pricing: examples, definition, and psychology behind it

ProfitWell

If it’s not all year round, then definitely during a promotion period. JCPenney conducted a pricing study in the early 1900s.

What is optional product pricing? Definition, examples & our take

ProfitWell

Finding the best pricing model for your product means knowing which pricing strategies are out there so you know which one fits your product and business needs the best. Optional product pricing isn't the right choice for everything and can quickly go wrong if it's matched to the wrong product.

The Definitive Guide to Mobile Deep Linking

Neil Patel

The post The Definitive Guide to Mobile Deep Linking appeared first on Neil Patel The average consumer is spending five hours per day on their smartphones and this number is only going up. We do everything on our phones these days, from shopping to browsing social media and managing our businesses. This is why it’s more important than ever to optimize the user experience to keep people on your app for longer periods, enjoying it more, and sharing it with friends.

Penetration pricing: definition, examples & expert insight | ProfitWell

ProfitWell

Using penetration pricing can help your company establish a foothold in competitive markets, but it definitely comes at a price. Entering into a market is no easy task, especially when there’s an established brand whose name recognition and customer base are well established.

Does psychological pricing work? Definition & examples | ProfitWell

ProfitWell

You’ve definitely seen this in a restaurant. Have you ever walked past your favorite store and the windows were plastered with signs that read, “BOGO 50%! TODAY ONLY!” then proceeded to walk in and purchase things you didn’t even need?

The Definitive Guide to Customer Loyalty in 2021

Baremetrics

The post The Definitive Guide to Customer Loyalty in 2021 appeared first on Baremetrics. Customer loyalty is a vital part of any company's success. Without loyal customers, companies wouldn't be able to stay in business. But there are plenty of ways to focus on customer retention and keep people coming back. There are even ways to make it easier for customers to tell other people about the great things your company can offer, but first, you have to give them a good customer experience.

RevOps Q&A

InsightSquared

Articles RevOps definition RevOps framework RevOps guide RevOps Q&A RevOps roadmap RevOps strategy RevOps tips RevOps toolsYou have questions, we have answers! Recently we teamed up with the incredible team at GoNimbly to host a webinar on Keys to RevOps Success.

The Definitive Guide to User Onboarding: Part Three

OpenView Labs

By definition, it’s a Do It Yourself (DIY) kind of deal when you sign up. The post The Definitive Guide to User Onboarding: Part Three appeared first on OpenView Editor’s Note: This article is Part 3 of a 3-part series that was first published on the Product-Led Institute blog here. You can read Part 1 here and Part 2 here. Based on the user onboarding emails covered in Part 2, I’m going to share how you can create a just-in-time onboarding email sequence that converts.

Micro Startup Acquisition: The Definitive Guide to Buying and Selling Small Startups

Neil Patel

The post Micro Startup Acquisition: The Definitive Guide to Buying and Selling Small Startups appeared first on Neil Patel. The problem with selling your startup is the long exit time. Sometimes it can take as long as seven years before you can sell your business and hop on the next idea.

The Definitive Guide to User Onboarding: Part One

OpenView Labs

The post The Definitive Guide to User Onboarding: Part One appeared first on OpenView Editor’s Note: This article is Part 1 of a 4-part series that was first published on the Product Led Institute blog here. This is Part 1 of the ultimate guide to user onboarding. And let me be clear about something: This is NOT a lame “listicle” with 5 steps to do user onboarding right.

What is flat rate pricing? Examples, definition, pros and cons

ProfitWell

The problem with per-seat pricing is that it by definition makes your biggest customers your best customers. These days, every time you look at a pricing page, it seems there are three to five options staring back at you. Sometimes, you can’t help but wish for an easier way to buy SaaS.

What is captive product pricing? Examples, definition & more

ProfitWell

You’ve definitely seen captive product pricing before, without even realizing it. Let’s say you’re a fan of video games, and you just bought the latest Xbox. But, what’s the point in owning an Xbox without a controller and a few games? It would just be a hunk of metal, some wires, and plastic.

What is economy pricing? Definition, examples, and expert opinions

ProfitWell

Whether you know it or not, you've encountered the economy pricing model. It's why you buy generic cola instead of Coke. Or facial tissues instead of Kleenex. It’s a pricing strategy employed by businesses to make generic and commodity goods appealing.

What is bootstrapping? Definition, risks and alternatives | ProfitWell

ProfitWell

Depending on your circumstances the risks will vary, and it’s definitely not for everyone. What’s one thing Apple, Clorox Co., Coca Cola, Dell, Microsoft, and ProfitWell have in common? They all began as bootstrapped ventures. And in ProfitWell’s case, we remain bootstrapped.

What is Good Customer Service? A Definition, Data & 11 Qualities of Exceptional Support

Groove HQ

That’s a heavy definition, I know. A Definition, Data & 11 Qualities of Exceptional Support appeared first on Groove Blog. Good customer service is a company-wide strategy to (1) eliminate the root causes of support, (2) honor a customer’s time, preferences, and humanity, as well as (3) sacrifice ourselves in the service of exceptional support. But, answering a question like, “What is good customer service?” isn’t something to be […].

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50 Thriving Startups You Should Definitely be Paying Attention to

Nimble - Sales

The post 50 Thriving Startups You Should Definitely be Paying Attention to appeared first on Nimble Blog. Great achievements start with simple plans and small steps. If you are looking for a push to get you rolling towards your business dream, we have something really inspiring for you. How do you ensure success for your startup? What are the best startup companies? What software can you use to automate the major processes […].

Revenue backlog definition: SaaS subscription revenue backlogs

ProfitWell

One thing that can make operating a SaaS company tricky is the number of different revenue types you have to keep track of. And one of the types that a lot of companies miss is revenue backlog : the total unrecognized revenue across the term of a given subscription agreement. It’s not a glamour statistic—it doesn’t show up on financial statements.

Cost-plus pricing examples, definition, & expert insight | ProfitWell

ProfitWell

The cost-plus pricing model is a tried-and-true strategy for many industries—primarily due to how easy it is to implement. But when you’re running a SaaS or subscription business, the model breaks down quickly.

What is SAAS? Software As A Service Definition And Guide 2021

How To Buy Saas

Sass is a new energy in businesses across the globe. It has seen growth from 51% to 73% from 2018 to 2020 and expected to grow by 86% by end of 2023 as per the survey done by finance online.

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Daily active users (DAU): definition & tips to increase DAU

ProfitWell

Tracking your DAU is an important pulse check on your organization and/or platform, but you need to set your own definition as to who your daily active users are. Daily active users is a key metric you should follow when you’re in the subscription business. When your DAU is high, it can be a great sign. It’s evidence that your customers are using your product and more customers are signing on. If your DAU is starting to fall, you could be on the verge of churn. What are daily active users?

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What’s a Buyer Persona? Buyer Persona Definition and Examples

ProfitWell

What are buyer personas? Buyer personas (also called marketing personas) are research-based representations of your ideal customers. They are fictional and generalized to describe the “types” of customers that find value in your product, but they are based on market research on your current customers. Qualitative buyer personas are rough sketches of your customers that include information like job title and interest in the product.