The Definitive Guide to Local SEO
NOVEMBER 25, 2020
The post The Definitive Guide to Local SEO appeared first on Neil Patel. Local SEO is important. In fact, 46% of all searches on Google are local.
NOVEMBER 25, 2020
The post The Definitive Guide to Local SEO appeared first on Neil Patel. Local SEO is important. In fact, 46% of all searches on Google are local.
SEPTEMBER 14, 2020
Starting with the humble spreadsheet de c ades ago, software has revolutionized the way we do business. It should c ome as no surprise to you then, that software to aid in SaaS operations management exists.
AUGUST 1, 2019
The post Customer Marketing: Definition, Strategies, and Best Practices appeared first on Groove Blog. Customer marketing holds the key to sustainable and economic growth. Build a plan of action for your team by: Establishing metrics for retention and growth Choosing your ideal customer marketing strategy Targeting the right customers to promote your brand What is customer marketing? Customer marketing focuses on elevating and leveraging current customers’ experiences to improve […].
OCTOBER 22, 2020
Networking can be quite complex from the outside, with its own range of terms, acronyms, and phrases that can be difficult for newcomers to decipher. One of the many terms floated around by networking experts is DDI.
Download this template that includes calculations, formulas, definitions and a customizable dashboard. The template includes subscription momentum metrics (ARR, customer count, avg. ARR), churn and retention metrics, and customer lifetime value metrics.
SaaS Growth Strategy
JANUARY 17, 2017
But without a common definition of each item and sense of your businesses needs, it becomes very difficult to identify and effectively roll out new messaging. The following are my simple definitions of some key terms that may be relevant to SaaS companies as they consider their company's messaging. It's the middle of January, which means most companies are fresh off of their annual planning processes and are a couple of weeks into their assault on their newly minted goals.
JULY 15, 2019
Find out how to make it work for your business by: Defining your customer experience, minus the fluff Analyzing the right metrics (hint, numbers and people) Improving adoption through organization-wide best practices Customer experience definition Don’t let the jargon scare you. The post Customer Experience: Definition, Analysis & Best Practices appeared first on Groove Blog. Customer experience is the differentiator in today’s market.
JULY 25, 2019
The post The Definitive Guide to Mobile Deep Linking appeared first on Neil Patel The average consumer is spending five hours per day on their smartphones and this number is only going up. We do everything on our phones these days, from shopping to browsing social media and managing our businesses. This is why it’s more important than ever to optimize the user experience to keep people on your app for longer periods, enjoying it more, and sharing it with friends.
FEBRUARY 5, 2020
So, you’re setting out with your company’s first product offering. The SaaS field is intensely competitive, and like everyone else, you’re looking for a sales strategy that will help your product bring in more revenue than your competitors. One simple way of doing this is to just charge more for your product—also known as premium pricing. Product quality, and the perception of that quality, reigns supreme in SaaS.
NOVEMBER 9, 2020
The post Micro Startup Acquisition: The Definitive Guide to Buying and Selling Small Startups appeared first on Neil Patel. The problem with selling your startup is the long exit time. Sometimes it can take as long as seven years before you can sell your business and hop on the next idea.
definitely time to act. Updating your application’s dashboards and reporting features. may feel optional—until suddenly it’s not. Watch for these 5 signs. that you’re at risk for an analytics emergency. Early Indicators. Your Embedded. Analytics Will Fail5 Table of Contents Introduction.
APRIL 22, 2020
Finding the best pricing model for your product means knowing which pricing strategies are out there so you know which one fits your product and business needs the best. Optional product pricing isn't the right choice for everything and can quickly go wrong if it's matched to the wrong product. But for certain items, it works well. In this post, we'll take a look at what optional pricing is and examine some of the popular items that use it.
FEBRUARY 21, 2020
If it’s not all year round, then definitely during a promotion period. JCPenney conducted a pricing study in the early 1900s. Through the study, the department store came to the conclusion that when someone saw a price ending in 7, 8, or 9, they felt they were getting a deal and the odd number created a sense of urgency to purchase. Research has since expanded, concluding that if you want to be perceived as a “luxury” good, then your prices should end in an even number, such as 0 or 5.
NOVEMBER 12, 2019
By definition, it’s a Do It Yourself (DIY) kind of deal when you sign up. The post The Definitive Guide to User Onboarding: Part Three appeared first on OpenView Editor’s Note: This article is Part 3 of a 3-part series that was first published on the Product-Led Institute blog here. You can read Part 1 here and Part 2 here. Based on the user onboarding emails covered in Part 2, I’m going to share how you can create a just-in-time onboarding email sequence that converts.
OCTOBER 8, 2019
The post The Definitive Guide to User Onboarding: Part One appeared first on OpenView Editor’s Note: This article is Part 1 of a 4-part series that was first published on the Product Led Institute blog here. This is Part 1 of the ultimate guide to user onboarding. And let me be clear about something: This is NOT a lame “listicle” with 5 steps to do user onboarding right.
JANUARY 24, 2020
Using penetration pricing can help your company establish a foothold in competitive markets, but it definitely comes at a price. Entering into a market is no easy task, especially when there’s an established brand whose name recognition and customer base are well established. Going after this market with a new product or service, regardless of whether or not it’s better than what’s currently available, is a Herculean task. But, penetration pricing can help.
JANUARY 8, 2020
You’ve definitely seen this in a restaurant. Have you ever walked past your favorite store and the windows were plastered with signs that read, “BOGO 50%! TODAY ONLY!” then proceeded to walk in and purchase things you didn’t even need? If the answer is “yes,” then you, my friend, are a victim of psychological pricing. It’s okay, though. Retailers, restaurants, and businesses alike have utilized psychological pricing tactics in some regard.
AUGUST 12, 2019
That’s a heavy definition, I know. A Definition, Data & 11 Qualities of Exceptional Support appeared first on Groove Blog. Good customer service is a company-wide strategy to (1) eliminate the root causes of support, (2) honor a customer’s time, preferences, and humanity, as well as (3) sacrifice ourselves in the service of exceptional support. But, answering a question like, “What is good customer service?” isn’t something to be […].
Nimble - Sales
JULY 17, 2019
The post 50 Thriving Startups You Should Definitely be Paying Attention to appeared first on Nimble Blog. Great achievements start with simple plans and small steps. If you are looking for a push to get you rolling towards your business dream, we have something really inspiring for you. How do you ensure success for your startup? What are the best startup companies? What software can you use to automate the major processes […].
SEPTEMBER 24, 2019
One thing that can make operating a SaaS company tricky is the number of different revenue types you have to keep track of. And one of the types that a lot of companies miss is revenue backlog : the total unrecognized revenue across the term of a given subscription agreement. It’s not a glamour statistic—it doesn’t show up on financial statements.
APRIL 3, 2020
Tracking your DAU is an important pulse check on your organization and/or platform, but you need to set your own definition as to who your daily active users are. Daily active users is a key metric you should follow when you’re in the subscription business. When your DAU is high, it can be a great sign. It’s evidence that your customers are using your product and more customers are signing on. If your DAU is starting to fall, you could be on the verge of churn. What are daily active users?
FEBRUARY 14, 2020
The problem with per-seat pricing is that it by definition makes your biggest customers your best customers. These days, every time you look at a pricing page, it seems there are three to five options staring back at you. Sometimes, you can’t help but wish for an easier way to buy SaaS. After all, as consumers, we enjoy many subscriptions and services that come with a simple, one-size-fits-all bill.
FEBRUARY 12, 2020
You’ve definitely seen captive product pricing before, without even realizing it. Let’s say you’re a fan of video games, and you just bought the latest Xbox. But, what’s the point in owning an Xbox without a controller and a few games? It would just be a hunk of metal, some wires, and plastic. Knowing this, you spend an extra few hundred bucks on your favorite video games and enough controllers to play them with your friends.
MAY 21, 2019
What are buyer personas? Buyer personas (also called marketing personas) are research-based representations of your ideal customers. They are fictional and generalized to describe the “types” of customers that find value in your product, but they are based on market research on your current customers. Qualitative buyer personas are rough sketches of your customers that include information like job title and interest in the product.
FEBRUARY 10, 2020
Whether you know it or not, you've encountered the economy pricing model. It's why you buy generic cola instead of Coke. Or facial tissues instead of Kleenex. It’s a pricing strategy employed by businesses to make generic and commodity goods appealing. In other words, it makes customers feel like they’re getting a deal. Store-brand products and generic medications are some of the best examples of economy pricing at work.
FEBRUARY 26, 2020
Articles RevOps definition RevOps framework RevOps guide RevOps Q&A RevOps roadmap RevOps strategy RevOps tips RevOps toolsYou have questions, we have answers! Recently we teamed up with the incredible team at GoNimbly to host a webinar on Keys to RevOps Success. We talked about breaking through silos, reporting structures, actionable insights and measuring the impact.
JUNE 12, 2019
Let's walk through a quick definition of TCV, how to calculate your TCV, and why the metric should matter to your SaaS business. Total contract value (TCV) is one of the most useful core SaaS metrics, but it's also one of the most poorly understood. And that's a shame. Understanding your TCV can help make your sales more efficient, lower your marketing costs, and improve your revenue predictions. Fortunately, calculating your TCV isn't difficult.
DECEMBER 17, 2019
Depending on your circumstances the risks will vary, and it’s definitely not for everyone. What’s one thing Apple, Clorox Co., Coca Cola, Dell, Microsoft, and ProfitWell have in common? They all began as bootstrapped ventures. And in ProfitWell’s case, we remain bootstrapped. Bootstrapping is a common way to get your startup off the ground and running. Although bootstrapping poses some risks, it could pay off in the end.
OCTOBER 28, 2017
Starting in January, public software companies will report their financials using ASC 606. Normally, accounting changes are not that interesting, but ASC 606 will change several of the key attributes and benchmarks SaaS startups use. The two most important changes are changes to revenue and profitability. Today, all software revenue is recognized ratably over the contract period. If a business finds a 12 month contract for $12,000, the company record $1000 of revenue for each month.
JANUARY 31, 2020
The cost-plus pricing model is a tried-and-true strategy for many industries—primarily due to how easy it is to implement. But when you’re running a SaaS or subscription business, the model breaks down quickly. That’s because the subscription model is based on monetizing your relationship with the customer , a strategy built on the value your service provides.
NOVEMBER 15, 2019
How to find exactly what you need to keep your data safe
OCTOBER 24, 2019
The post The Definitive Guide to User Onboarding: Part Two appeared first on OpenView Editor’s Note: This article is Part 2 of a 4-part series that was first published on the Product-Led Institute blog here. You can read Part 1 here. . User Onboarding Starts Like Building a Car. When assembling a car, you can have all the parts you need but if you don’t know what tools to use, there’s a slim chance you’re going to build a car that can get you from point A to point B.
SEPTEMBER 23, 2019
The simple definition is that a product line is a group of related products, differentiating by features and price. Here’s a question that stumps too many young SaaS companies: what’s your pricing strategy? Having a clear answer to this question is imperative to a subscription business’s early success and stability. Product line pricing strategies are some of the most popular, particularly with companies looking to cultivate a broad appeal with their product.
NOVEMBER 15, 2017
With the rise of AI, new sales technology and automation at the forefront of the sales echo chamber these days, we thought we’d take a moment to bring it back to BASICS – that’s why we’ve rounded up this complete glossary of sales terms and definitions to help you remember where it all started. The post 170 Sales Terms From A – Z: The Updated Glossary of B2B Sales Definitions appeared first on Sales Hacker.
OCTOBER 21, 2019
Most definitions of enterprise sales sound something like this: “A long sales process involving multiple stakeholders, large deal sizes, and a high perceived risk by the buyer.”. But let’s be honest… as true as that definition actually is, it doesn’t really tell you much does it? The true definition of enterprise (or complex) sales. A big part of the reason most enterprise sales definitions end up being so vague is that it’s really tricky to nail down concretely.
SEPTEMBER 2, 2019
The post The Definitive Guide to Lead Generation: 6-Steps to a Winning Lead-Gen Process appeared first on Sales Hacker. For many organizations today, lead generation is the Achilles’ heel of business development. They spend tons of money to hire closers — salespeople who are fired up and ready to close business — but they aren’t generating enough leads to keep them busy.
The Marketing & Growth Hacking Publication
DECEMBER 29, 2018
Here are Content Marketing Definitions from 15 different thought leaders coming at the subject from their different angles. When you look at the basics of Content Marketing , the definition of the concept can shape your trajectory for success. Go back and read the content marketing definition one more time, but this time remove the relevant and valuable. It’s what changes this definition from one that could describe almost any form of advertising or marketing.
JANUARY 17, 2020
Nowadays, it seems like you can buy just about anything on a recurring monthly plan: razors, clothing, knick-knacks, candles, etc. Over the past decade, ecommerce subscription companies have doubled down on the subscription model to monetize their relationships with customers. But starting an ecommerce subscription service isn’t an easy task. There’s a significant amount of infrastructure that needs to be in place for it to work—customers won’t accept a sub-par experience.
Customer Success-Driven Growth
DECEMBER 31, 2019
Customer Success has its roots in the Software-as-a-Service (SaaS) world and my original definition was very much SaaS-centric. So while there’s not a one-size-fits-all definition of lower-case customer success – that’s up to you to know – as far as the concept of upper-case Customer Success is concerned, I’ve attempted to define that for you here. The Definitive Guide to Customer Success 2020. The Definition of Customer Success.
The SaaS Garage
APRIL 27, 2017
The post Loyalty Prime Amongst The Five Munich-based Startups Which “deutsche statups Will Definitely Keep An Eye On” appeared first on The SaaS Garage - Insights for SaaS Founders. 5 Münchner Start-ups, die wir definitiv im Auge behalten. by Alexander Hüsing, Thuesday, 4. April 2017. München ist immer eine Start-up-Reise weit. In der Isar-Metropole tummeln sich einige große und bekannte junge Digitalunternehmen. Einige haben aber noch mehr Aufmerksamkeit verdienst.