Embedded vs. Integrated Payments: The Ultimate Guide


The terms embedded and integrated sound pretty similar. And they are, in some ways. Both have to do with getting payment capabilities closer to the process they're associated with and improving the customer experience. But there are important differences.

The Definitive Guide to Dashboard Design

Why does dashboard design matter? Because it can be the difference between users embracing your product or ignoring it altogether. Avoid common pitfalls by mastering these dashboard design best practices.

Zeroing in on Cloud Technical Risk for Targeted Customer Impact

Need to get business and technical stakeholders aligned on cloud investments? Get practical guidance from the AWS experts at CloudGeometry to stay ahead of risks to cloud security, cost, and reliability – and keep customers loyal and confident.

Contact vs. Company Intent Signal Data

Intent signal data comes in two types: either companies or individuals signaling interest in products like yours. Which kind of data delivers more advantages to B2B marketers? It depends. Get this infographic to learn about the advantages of intent-based leads and how you can most effectively use both types of data.

The Definitive Guide to Embedded Analytics

Data-driven decisions are no longer reserved for the few. Everyone needs data insights from the applications they use every day. Learn how embedded analytics is boosting user adoption, creating apps people love, and changing the game for software and SaaS providers.

The SaaS Payments Journey: Important Steps to Consider


For many SaaS companies, becoming a Payfac is an opportunity to benefit from a new revenue stream and gain more control over the customer experience, so no hiding what’s behind the curtain here. We’ve outlined the journey from SaaS to full-blown Payfac.

Intent Signal Data 101

Intent signal data helps B2B marketers engage with buyers sooner in the sales cycle. But there are many confusing terms used to describe intent data. Read this infographic to better understand three common areas of confusion.

3 Ways Innovators Can Capitalize on Embedded Payments


Software companies are looking, feeling, and acting more like merchant service providers. This can be sobering for financial institutions, but don't be fooled. FIs still have crucial roles to play. Learn how FIs are investing their resources to stay game.

Monetizing Analytics Features: Why Data Visualization Will Never Be Enough

Five years ago, data visualizations were a powerful way to differentiate a software application. Today, free visualizations seem to be everywhere. Two trends are forcing application providers to rethink how they offer analytics in their products.

Aggregage Intent Signal Service

Aggregage Intent Signal Service helps your sales team reach more active buyers sooner. You’ll get names and contact information of specific in-market buyers plus all companies and job titles signaling intent for your product or service. Get the overview to learn more!

Modern Data Architecture for Embedded Analytics

Data has gone from a mere result of applications & processes to being crowned king. Picking the right avenue to data architecture depends on your organization’s needs. Development teams should build in stages, starting with a task that can be solved.

Blueprint to Modernize Analytics

The longer you wait to modernize your application’s analytics, the longer it will take for you to realize this value. A blueprint helps you define your new solution, plot out how to get there, and determine what you’ll need in terms of time and resources.

How Software Companies Fit into the Payments Revenue Food Chain


As software companies become a larger part of the payments world, they need to decide how far up the payments revenue food chain they want to go. How much can software companies earn from payments? Find out more in this eBook!

The ABM Benchmark Survey


ABM gets better with age — but unfortunately, marketers don't have the luxury of pouring it into an oak barrel for a couple decades to let it mature. It’s clear there’s a maturity gap in ABM strategies, so how can marketers start closing it?

Marketing-Led COVID-19 Growth Strategies: 2022 and Beyond


More than two years in, COVID-19 is far from over. Businesses are tasked with beating pre-COVID numbers, making marketing crucial. This is your time to create brand awareness, bring in the best leads, and play a vital role in new and existing profit.

7 Ways to Supercharge Your ABM Strategy with Real-Time Intent


Streaming real-time intent is a homerun for marketing and sales’ account-based marketing (ABM) strategies. With real-time buyer insights, you can be first-in-line to provide solutions and lead better, hyper-personalized conversations.

Digitizing Logistics: Harness the Power of Data in 4 Steps


Entering a new demand gen position in a volatile market is nerve-wracking. In demand generation, data is essential for knowing who you should target and how. In this eBook, you’ll learn how to identify and target your ideal prospects using different types of data.

Best Practices for Deploying & Scaling Embedded Analytics

Today, sophisticated capabilities such as adaptive security, predictive analytics, workflow, and writeback are taking analytics far beyond basic dashboards and reports. With cutting-edge capabilities like these, application teams are able to differentiate their products from the competition.

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