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Approaching Half a Million Customers: How to Win in SMB with BILL CEO and Founder René Lacerte

SaaStr

Before BILL, around 2004, he started thinking more about this problem of doing finances with filing cabinets and a lot of pain, the same way it was done 60 years prior. If we step back to 2004-2005, when BILL was just an idea, the first realization was that this had to be simple. Let’s look at what kind of moat it is.

SMB 307
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The $939B Question: Is AI Eating SaaS or Feeding It?

SaaStr

Conquest Numbers Let’s separate the happy convergence talk from the harsh conquest reality: SaaS: The Steady Performer Under Siege $295 billion market in 2025 with 18.4% growth rate vs.

AI Search 289
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GTM 151: AI-First GTM, Lean Teams, & Customer Obsession with Dennis Lyandres

Sales Hacker

I was driving like the world’s shittiest, like 2004 Chevy Impala. I’ll give you an example where I saw someone do this really, really well, which is in 2012, I bought a Tesla and one week later they shipped a new model. I was like, what the heck? By the way, LAR was just about me.

AI 84
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The spreadsheet trap: Why you need a SaaS spend management tool

BetterCloud

And we’ll admit that in 2004, a spreadsheet might be a good tool for software management. Your first task is to audit the software being used by this 500-person, globally distributed company. But, how do you start? Your first thought is opening a spreadsheet and maybe throwing some scripts at it.

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Rebranding: How to Do It Right (Without Wrecking What You’ve Built)

Neil Patel

The brand that started in 2004 as a social media platform for college students wasn’t just a social media giant anymore. Be clear about what’s changing and why, and reiterate the reasons for the change over the first few months. Case Study #1: Facebook Became Meta By 2021, Facebook had a problem.

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Social Media Calendar For Every Holiday of 2025 (+ Ideas for Posts)

Buffer Resources

August 12: International Youth Day August 13: Left-Handers Day August 21: Senior Citizens Day August 26: National Dog Day Founded in 2004, National Dog Day honors the bond between humans and their furry companions while promoting adoption. ” Post quotes from books that align with your brand values.

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We?re About To See a Lot More SaaS Debt

SaaStr

2004 Salesforce IPO Brought Financial Capital to SaaS Founders. With the Salesforce IPO in 2004, we saw the first sign that institutional investors were comfortable with a standard set of SaaS metrics: Churn, sales efficiency , ARPU, LTV, customer acquisition cost , and so on. . Don’t VC’s Want This Dealflow? Why Let Banks In?