At the Intersection of Communication and Humanity


How to be a Considerate Communicator. While communications started out as a simple interdependency, it too has become increasingly complex. Instead of making life easier, mobile and internet communication has conspired to create a feeling of obligation on the recipient side.

Communications Lessons from Mayor Pete


Whenever I have the chance to watch a big league politician at work, I always try to study their communications skills in an effort to learn from the best. Great speakers always communicate and/or reinforce their key messages via a series of stories.

Techstars Includes Diverse LEADers: Carrie Shuler, Creator, Communicator, Fighter, Founder


Carrie Shuler in her own words: I have a Masters Degree in Communication. Techstars Includes Diverse LEADers is our series highlighting diverse members of the Techstars Network.

Respect the inbox: How to better your customer communications

Inside Intercom

First, it’s important to note there’s a big difference between actual communication volume and perceived communication volume (i.e., When it comes to perceived communication volume, there are five factors at play. The aim of this is to keep frequency low and encourage communication with the customer. Limit your communication to talking about these specific actions, with each of the messages targeted and timed as accurately as possible.

How to tailor your cold calls to match your prospect’s communication style with Shawn Sease

Predictable Revenue

The post How to tailor your cold calls to match your prospect’s communication style with Shawn Sease appeared first on Predictable Revenue. On this edition of The Predictable Revenue Podcast, co-host Collin Stewart welcomes Shawn Sease, Director SDR Client Services at outbound sales consultancy Sales Developers.

How Basecamp, Netflix and Amazon think about communication

Chart Mogul

Communicating wasn’t always this hard. Most of the time when we communicate in business, we don’t plan how we’re going to make that communication, or what we’re trying to get from it. Thinking about the how and why of communication has never been so important.

How to kill words and communicate clearly with Patrick E. McLean

Predictable Revenue

McLean, communicator and President and Editor-in-Chief of the good words (right order) consultancy. The post How to kill words and communicate clearly with Patrick E. On this edition of The Predictable Revenue Podcast, co-host Aaron Ross welcomes Patrick E. McLean appeared first on Predictable Revenue.

Fundamentals of communication

Tom Tunguz

Communication is essential to the success of every startup. Clearly, great communication makes demands of the audience. But effective communication is challenging. One of my favorite communication tools is a framework created by management guru Peter Drucker of three fundamentals: perception, expectation and clear demand. Startup teams collaborate in product and engineering conversations, in general management, and in recruiting.

Introducing the Customer Engagement Communication Model

Customer Success-Driven Growth

Let’s talk about Customer Engagement, specifically the Communication Model. We communicate every day, all day. We communicate with friends, family, co-workers, industry peers, customers, vendors, celebrities, trolls, politicians, restaurants, airlines, etc.,

Why I'm cancelling my subscription: a failure to communicate

Practical Advice on SaaS marketing

Because the service provider, Barnes & Noble, routinely breaks a fundamental SaaS rule: Communicate with your subscribers. What we have is a failure to communicate. I'm ranting about the lack of communication. I just cancelled my subscription to the New York Times on my Nook.

The Omnipresence of Omni-Channel Communication: Adapt or Die

The Marketing & Growth Hacking Publication

Marketing and communication practices now must be completely focused on user experience, provide the utmost convenience, and be increasingly omni-present, allowing consumers the ability to interact with brands on numerous different channels and devices at any time and place they choose.

The biggest professional challenge of my career: communication

Tom Tunguz

But far and away my biggest challenge was effective communication. Reading through the MPP I realized my mistake: the communication styles at Google and Redpoint were polar opposites. Google preferred an engineer’s communication methodology, which is the scientific method verbalized.

The Challenges SaaS Businesses Face Communicating their Financial Health

Tom Tunguz

Tien’s point is that the true health of a SaaS business isn’t properly communicated with the accounting systems we have in place today. Tien Tzuo, the founder and CEO of Zuora* and former CSO/CMO at Salesforce, knows SaaS businesses better than most. So when he pens an opinion about the subscription economy, a term which I believe he coined, I read it with great interest.

SaaS Agreements Are NOT Good Communication Vehicles

Aber Law Firm

The post SaaS Agreements Are NOT Good Communication Vehicles appeared first on SaaS Agreement. Let met explain. Some SaaS companies add all kinds of things into their SaaS agreements, and when you are finished reading the agreement you understand everything possible about their offering.

The First Form of Communication that Changes Depending on Who is Using It

Tom Tunguz

Twitter is the first form of communication that changes depending on who is using it. Like the telephone, the fax, email, Twitter enables all types of communications: friendly banter, customer support requests, news syndication and public service announcements to name a few. But Twitter imposes a three new wrinkles that set it apart as a new form of communication. Third, Twitter is the only communication form that doesn’t require systematic processing of messages.

WePay Engineering: How our microservices use service mesh to communicate


As we roll out new microservices and as our business grows, the amount of communication needed between all of our microservices has grown and we have been looking at ways to keep latency down and maintain rapid, secure communications.

A Startup's Rosetta Stone: How to Succinctly Communicate the Details of a Business

Tom Tunguz

They are the most succinct way of communicating how a business operates to management teams and boards, who weigh the trade-offs of different investments. Being able to model and communicate those future scenarios is essential for good management. Financial statements are the Rosetta Stone for a business. In the early stages of the startup, financial statements aren’t used much as a management tool. They are most often used to keep an eye on monthly burn rate.

Reacting to Feedback as CEO


Recognize these as defensive reactions (even if they are appropriate defensive reactions) and remember Rule 2: defensiveness kills communications. Communications Leadership Management Startups Uncategorized

How marketing helped Segment go from 6 months runway to a $1.5 billion dollar valuation

Inside Intercom

There are tools that can help group communication (company meetings, email threads, all-hands Slack channel, for example), but it’s also important to take the time to interface with each team member individually. Marketing communication growth process Scale

The Introvert’s Guide to Glad-Handing


First, Run A Normal Communications Program. All CEOs should run some sort of baseline company communications program. Communications Culture Leadership Management Silicon Valley Uncategorized MBWA

From hi to buy: 6 live chat etiquette tips for sales teams

Inside Intercom

When using live chat for sales, you should always strive to be proactive with your communications. Sales & Marketing Uncategorized business communications engagement marketing sales

All walk and no talk? How to grow your product’s voice

Inside Intercom

Sales & Marketing communications marketing product roadmapThe way we interact with the world is increasingly determined by the software we use, but despite that growing dependence, we only truly connect with software on an emotional level when it speaks to us in a distinctly human voice. So, how does software take on a personality of its own? That’s typically where marketing comes in. At eFounders , we launch 4 new startups each year.

Understanding direct and indirect competition

Inside Intercom

Sales & Marketing Startups communications competition jobs-to-be-done strategySometimes your customers really want to use your feature or product, but they also want something else that simply isn’t compatible with it. People really want to be slim and healthy, but they also really want soft drinks and fast food. McDonalds and Weight Watchers are selling wildly different products, but they’re competing for the same customers. This is what we call indirect competition.

The Father Of Neuroscience Understood The Power Of Illustration

The Marketing & Growth Hacking Publication

mark-growth design storytelling communication marketingSantiago Ramón y Cajal: self-portrait in his laboratory circa 1885 And he used it to convey truth a photo can’t fully capture Santiago Ramón y Cajal (1852–1934) is the father of modern neuroscience.

What If Marketing Was Honest?

The Marketing & Growth Hacking Publication

content-strategy mark-growth advertising communication marketing-strategiesThe truth can hurt your revenues, but here’s why it’s worth it. Continue reading on Marketing And Growth Hacking ».

The Autonomy Spectrum: How Much Autonomy Should You Give Your Teams?

Casey Accidental

When you’re confident you are in the right place, communicate this spectrum and why you have made the decisions you’ve made on the level of autonomy you’re comfortable with. Uncategorized communication team building

Want 98% Open Rates? Launch An SMS Marketing Program For Your Online Store

The Daily Egg

SMS marketing is gaining more and more traction as a way to communicate important updates to customers about their orders, keep shoppers engaged, and move them through the sales funnel.

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How to Enable a Seamless Integration Between Marketo and Salesforce


It is crucial for a marketing organization to be able to manage and communicate with prospects. The post How to Enable a Seamless Integration Between Marketo and Salesforce appeared first on CloudKettle.

Meet the Interns: July 2019


by Zuora interns: Cami Steppe, Employee Communications, and Sarah Shaffer, Employer Brand Marketing Summer is in full swing and 65 […]. The post Meet the Interns: July 2019 appeared first on Zuora. ZEOLife

Playing Nice: Easing the Tension between Sales and Marketing Teams


One of the key elements of any successful relationship is communication — and that happens to be a huge factor in successful sales and marketing interactions, too. When there isn’t a communication cadence in place between sales and marketing, a lot can get lost in translation.

About 70% of SaaS Unicorns Are New Versions of Existing Categories of Software


Communications, security, and infrastructure.

Why Sales Enablement is in the Business of Influence

Sales Enablement, SaaS and Growth

The more I think about it, the clearer it becomes - strategic communication is an integral part of successful sales enablement. Communication matters in business. Effective communication and stakeholder management ensures it’s the previous, and not the latter.

Focus Your Board on Your MVC: Most Valuable Customer


You may need data, especially when communicating with your board. In this blog post, we’ll introduce key concepts to help identify your most valuable customers and increase your engagement with them, so you can communicate more efficiently with your board in your monthly meetings. .

Google releases Hire recruitment automation service in UK


The talent management platform will help recruiters find the best candidates and communicate with them throughout the on

Why has Microsoft Teams overtaken Slack with 13 million daily users?


Also, importantly, Slack for now clearly remains the dominant platform for internal communications. It’s an impressive statistic. But … it is difficult to know how seriously to take this without knowing true engagement, because Microsoft Teams is packed into so many editions of Office, etc.

The most exciting Latin American SaaS Startups


Elevator pitch : Construct develops a field communication platform for construction projects. Its platform enables engineers, architects, and project managers to communicate and collaborate in the construction supply chain network.

Five Pillars of Success: Curated Content for Early Stage Entrepreneurs


Making engineering team communication clearer, faster and better: [link]. So you’ve got a terrific idea for a startup? Great! If you’re just starting out as an entrepreneur, you may feel overwhelmed by all the new vocabulary and concepts around building a business.

5 Key Psychological Biases That You Can Leverage to Drive Sales


Embrace the idea of communicating with graphics instead of solely communicating with text. So as you craft your proposals and communicate prices to enterprise clients, keep in mind the influence that precise prices will have on buyers’ perception of value.

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The top SaaS companies ruling the East Coast


Their platform provides user insight, guidance and communication to help companies create experiences that users can’t live without. Contactually is a leading CRM solution for real estate professionals that helps them simplify and automate their communications.

What marketing automation tools work best for higher education?


Then, once the students are inside, they must be communicated with (through various channels). Oftentimes these communications must be geared towards student classes, attributes, grades, etc, all data that can be captured in fields and stored in a marketing automation platform.

Chargebee’s Gift Subscriptions – Your new trump card to up the subscription game


Set up your gifting workflows, including claiming the gift and communicating it to the recipient Chargebee introduces Gift Subscriptions.

How to Write Effective Dunning Emails

Rebilly | Insights Into Subscription Billing

In our glossary article, we define dunning as: “the process of methodically communicating with customers to ensure the collection of accounts receivable. Most companies treat dunning emails like written contracts.

KoBold Metals

Andreessen Horowitz

I’ve shared a lot about a future enabled by mobile — covering how mobile changes product design, app monetization, and business models to social communication and more. But what we don’t talk about enough in the software industry is the … mobile announcements