Tech-Based Communication Solutions to Improve Sales and Marketing Processes


With communication taking on digital forms, tech-based tools and solutions are lucrative to the success of a modern sales and marketing strategy. The following steps can help create a strong and highly engaged workplace with tech-based communication strategy. .

At the Intersection of Communication and Humanity


How to be a Considerate Communicator. While communications started out as a simple interdependency, it too has become increasingly complex. Instead of making life easier, mobile and internet communication has conspired to create a feeling of obligation on the recipient side.

Communications Lessons from Mayor Pete


Whenever I have the chance to watch a big league politician at work, I always try to study their communications skills in an effort to learn from the best. Great speakers always communicate and/or reinforce their key messages via a series of stories.

Communicating the value of content design

Inside Intercom

If you’re one of these people, you’ve probably experienced first-hand the challenge of communicating the value of good content design to the rest of your product team. The post Communicating the value of content design appeared first on Inside Intercom.

Respect the inbox: How to better your customer communications

Inside Intercom

First, it’s important to note there’s a big difference between actual communication volume and perceived communication volume (i.e., When it comes to perceived communication volume, there are five factors at play. The aim of this is to keep frequency low and encourage communication with the customer. Limit your communication to talking about these specific actions, with each of the messages targeted and timed as accurately as possible.

How Basecamp, Netflix and Amazon think about communication

Chart Mogul

Communicating wasn’t always this hard. Most of the time when we communicate in business, we don’t plan how we’re going to make that communication, or what we’re trying to get from it. Thinking about the how and why of communication has never been so important.

How to tailor your cold calls to match your prospect’s communication style with Shawn Sease

Predictable Revenue

The post How to tailor your cold calls to match your prospect’s communication style with Shawn Sease appeared first on Predictable Revenue. On this edition of The Predictable Revenue Podcast, co-host Collin Stewart welcomes Shawn Sease, Director SDR Client Services at outbound sales consultancy Sales Developers.

OV’s Tales from the Table Series: PR & Communications

OpenView Labs

Recently, I had the opportunity to sit down with PR & Communications leaders from companies in the Bay area. The post OV’s Tales from the Table Series: PR & Communications appeared first on OpenView

How to kill words and communicate clearly with Patrick E. McLean

Predictable Revenue

McLean, communicator and President and Editor-in-Chief of the good words (right order) consultancy. The post How to kill words and communicate clearly with Patrick E. On this edition of The Predictable Revenue Podcast, co-host Aaron Ross welcomes Patrick E. McLean appeared first on Predictable Revenue.

3 Top Tips: How Camps Should Communicate with Major Donors

Nimble - Sales

The post 3 Top Tips: How Camps Should Communicate with Major Donors appeared first on Nimble Blog. When you run a summer camp, you know the majority of your funds come from the registration and attendance fees you collect during the warmer months of the year.

Cloud communications - what is it and why do you need it?


From UCaaS to plain old VoIP, here are some of the cloud communications options available to you In-depth.

SaaStr Podcast #209: Amanda Kleha, Chief Customer Officer @ Figma Discusses How To Ensure Successful Cross-Functional Communication


When does both decision-making and communication tend to break down? What can be done to ensure seamless cross-functional communication across the org? Before we move to a more granular aspect, being the communication within the people that we hire, I do have one final question.

Introducing the Customer Engagement Communication Model

Customer Success-Driven Growth

Let’s talk about Customer Engagement, specifically the Communication Model. We communicate every day, all day. We communicate with friends, family, co-workers, industry peers, customers, vendors, celebrities, trolls, politicians, restaurants, airlines, etc.,

Techstars Includes Diverse LEADers: Carrie Shuler, Creator, Communicator, Fighter, Founder


Carrie Shuler in her own words: I have a Masters Degree in Communication. Techstars Includes Diverse LEADers is our series highlighting diverse members of the Techstars Network.

The biggest professional challenge of my career: communication

Tom Tunguz

But far and away my biggest challenge was effective communication. Reading through the MPP I realized my mistake: the communication styles at Google and Redpoint were polar opposites. Google preferred an engineer’s communication methodology, which is the scientific method verbalized.

The Challenges SaaS Businesses Face Communicating their Financial Health

Tom Tunguz

Tien’s point is that the true health of a SaaS business isn’t properly communicated with the accounting systems we have in place today. Tien Tzuo, the founder and CEO of Zuora* and former CSO/CMO at Salesforce, knows SaaS businesses better than most. So when he pens an opinion about the subscription economy, a term which I believe he coined, I read it with great interest.

The Omnipresence of Omni-Channel Communication: Adapt or Die

The Marketing & Growth Hacking Publication

Marketing and communication practices now must be completely focused on user experience, provide the utmost convenience, and be increasingly omni-present, allowing consumers the ability to interact with brands on numerous different channels and devices at any time and place they choose.

Why I'm cancelling my subscription: a failure to communicate

Practical Advice on SaaS marketing

Because the service provider, Barnes & Noble, routinely breaks a fundamental SaaS rule: Communicate with your subscribers. What we have is a failure to communicate. I'm ranting about the lack of communication. I just cancelled my subscription to the New York Times on my Nook.

The First Form of Communication that Changes Depending on Who is Using It

Tom Tunguz

Twitter is the first form of communication that changes depending on who is using it. Like the telephone, the fax, email, Twitter enables all types of communications: friendly banter, customer support requests, news syndication and public service announcements to name a few. But Twitter imposes a three new wrinkles that set it apart as a new form of communication. Third, Twitter is the only communication form that doesn’t require systematic processing of messages.

SaaS Agreements Are NOT Good Communication Vehicles

Aber Law Firm

The post SaaS Agreements Are NOT Good Communication Vehicles appeared first on SaaS Agreement. Let met explain. Some SaaS companies add all kinds of things into their SaaS agreements, and when you are finished reading the agreement you understand everything possible about their offering.

A Startup's Rosetta Stone: How to Succinctly Communicate the Details of a Business

Tom Tunguz

They are the most succinct way of communicating how a business operates to management teams and boards, who weigh the trade-offs of different investments. Being able to model and communicate those future scenarios is essential for good management. Financial statements are the Rosetta Stone for a business. In the early stages of the startup, financial statements aren’t used much as a management tool. They are most often used to keep an eye on monthly burn rate.

WePay Engineering: How our microservices use service mesh to communicate


As we roll out new microservices and as our business grows, the amount of communication needed between all of our microservices has grown and we have been looking at ways to keep latency down and maintain rapid, secure communications.

Good CEO Habits: Proactively Update Your Board at the End of Every Quarter


As a CEO my rule of thumb was that if a board member ever asked me about the quarter then I’d failed in being sufficiently proactive in communications. Board CEO Startups Uncategorized Venture Capital communications

Reacting to Feedback as CEO


Recognize these as defensive reactions (even if they are appropriate defensive reactions) and remember Rule 2: defensiveness kills communications. Communications Leadership Management Startups Uncategorized

How marketing helped Segment go from 6 months runway to a $1.5 billion dollar valuation

Inside Intercom

There are tools that can help group communication (company meetings, email threads, all-hands Slack channel, for example), but it’s also important to take the time to interface with each team member individually. Marketing communication growth process Scale

From hi to buy: 6 live chat etiquette tips for sales teams

Inside Intercom

When using live chat for sales, you should always strive to be proactive with your communications. Sales & Marketing Uncategorized business communications engagement marketing sales

Tip of the Week


However, in our day-to-day it’s necessary to use email and most departments depend on it in order to communicate with their audience. . Get creative, a/b test, and improve how you communicate with your audience! It’s a well known fact that we send and receive countless emails per day.

The Introvert’s Guide to Glad-Handing


First, Run A Normal Communications Program. All CEOs should run some sort of baseline company communications program. Communications Culture Leadership Management Silicon Valley Uncategorized MBWA

All walk and no talk? How to grow your product’s voice

Inside Intercom

Sales & Marketing communications marketing product roadmapThe way we interact with the world is increasingly determined by the software we use, but despite that growing dependence, we only truly connect with software on an emotional level when it speaks to us in a distinctly human voice. So, how does software take on a personality of its own? That’s typically where marketing comes in. At eFounders , we launch 4 new startups each year.

Understanding direct and indirect competition

Inside Intercom

Sales & Marketing Startups communications competition jobs-to-be-done strategySometimes your customers really want to use your feature or product, but they also want something else that simply isn’t compatible with it. People really want to be slim and healthy, but they also really want soft drinks and fast food. McDonalds and Weight Watchers are selling wildly different products, but they’re competing for the same customers. This is what we call indirect competition.

What If Marketing Was Honest?

The Marketing & Growth Hacking Publication

content-strategy mark-growth advertising communication marketing-strategiesThe truth can hurt your revenues, but here’s why it’s worth it. Continue reading on Marketing And Growth Hacking ».

The Autonomy Spectrum: How Much Autonomy Should You Give Your Teams?

Casey Accidental

When you’re confident you are in the right place, communicate this spectrum and why you have made the decisions you’ve made on the level of autonomy you’re comfortable with. Uncategorized communication team building

The Father Of Neuroscience Understood The Power Of Illustration

The Marketing & Growth Hacking Publication

mark-growth design storytelling communication marketingSantiago Ramón y Cajal: self-portrait in his laboratory circa 1885 And he used it to convey truth a photo can’t fully capture Santiago Ramón y Cajal (1852–1934) is the father of modern neuroscience.

Want 98% Open Rates? Launch An SMS Marketing Program For Your Online Store

The Daily Egg

SMS marketing is gaining more and more traction as a way to communicate important updates to customers about their orders, keep shoppers engaged, and move them through the sales funnel.

Mobile 243

Why Sales Enablement is in the Business of Influence

Sales Enablement, SaaS and Growth

The more I think about it, the clearer it becomes - strategic communication is an integral part of successful sales enablement. Communication matters in business. Effective communication and stakeholder management ensures it’s the previous, and not the latter.

Business Writing Tools That Will Give You The Edge at Work

SaaS Metrics

A business needs to communicate effectively with associates, partners, and internally to actualize its vision. Most of this communication happens in writing. Email Excellence Most business communications today are done on email.

How to Enable a Seamless Integration Between Marketo and Salesforce


It is crucial for a marketing organization to be able to manage and communicate with prospects. The post How to Enable a Seamless Integration Between Marketo and Salesforce appeared first on CloudKettle.