At the Intersection of Communication and Humanity


How to be a Considerate Communicator. While communications started out as a simple interdependency, it too has become increasingly complex. Instead of making life easier, mobile and internet communication has conspired to create a feeling of obligation on the recipient side.

Communications Lessons from Mayor Pete


Whenever I have the chance to watch a big league politician at work, I always try to study their communications skills in an effort to learn from the best. Great speakers always communicate and/or reinforce their key messages via a series of stories.

Respect the inbox: How to better your customer communications

Inside Intercom

First, it’s important to note there’s a big difference between actual communication volume and perceived communication volume (i.e., When it comes to perceived communication volume, there are five factors at play. The aim of this is to keep frequency low and encourage communication with the customer. Limit your communication to talking about these specific actions, with each of the messages targeted and timed as accurately as possible.

How Basecamp, Netflix and Amazon think about communication

Chart Mogul

Communicating wasn’t always this hard. Most of the time when we communicate in business, we don’t plan how we’re going to make that communication, or what we’re trying to get from it. Thinking about the how and why of communication has never been so important.

How to tailor your cold calls to match your prospect’s communication style with Shawn Sease

Predictable Revenue

The post How to tailor your cold calls to match your prospect’s communication style with Shawn Sease appeared first on Predictable Revenue. On this edition of The Predictable Revenue Podcast, co-host Collin Stewart welcomes Shawn Sease, Director SDR Client Services at outbound sales consultancy Sales Developers.

How to kill words and communicate clearly with Patrick E. McLean

Predictable Revenue

McLean, communicator and President and Editor-in-Chief of the good words (right order) consultancy. The post How to kill words and communicate clearly with Patrick E. On this edition of The Predictable Revenue Podcast, co-host Aaron Ross welcomes Patrick E. McLean appeared first on Predictable Revenue.

Fundamentals of communication

Tom Tunguz

Communication is essential to the success of every startup. Clearly, great communication makes demands of the audience. But effective communication is challenging. One of my favorite communication tools is a framework created by management guru Peter Drucker of three fundamentals: perception, expectation and clear demand. Startup teams collaborate in product and engineering conversations, in general management, and in recruiting.

SaaStr Podcast #209: Amanda Kleha, Chief Customer Officer @ Figma Discusses How To Ensure Successful Cross-Functional Communication


When does both decision-making and communication tend to break down? What can be done to ensure seamless cross-functional communication across the org? Before we move to a more granular aspect, being the communication within the people that we hire, I do have one final question.

Techstars Includes Diverse LEADers: Carrie Shuler, Creator, Communicator, Fighter, Founder


Carrie Shuler in her own words: I have a Masters Degree in Communication. Techstars Includes Diverse LEADers is our series highlighting diverse members of the Techstars Network.

Introducing the Customer Engagement Communication Model

Customer Success-Driven Growth

Let’s talk about Customer Engagement, specifically the Communication Model. We communicate every day, all day. We communicate with friends, family, co-workers, industry peers, customers, vendors, celebrities, trolls, politicians, restaurants, airlines, etc.,

The biggest professional challenge of my career: communication

Tom Tunguz

But far and away my biggest challenge was effective communication. Reading through the MPP I realized my mistake: the communication styles at Google and Redpoint were polar opposites. Google preferred an engineer’s communication methodology, which is the scientific method verbalized.

The Omnipresence of Omni-Channel Communication: Adapt or Die

The Marketing & Growth Hacking Publication

Marketing and communication practices now must be completely focused on user experience, provide the utmost convenience, and be increasingly omni-present, allowing consumers the ability to interact with brands on numerous different channels and devices at any time and place they choose.

The Challenges SaaS Businesses Face Communicating their Financial Health

Tom Tunguz

Tien’s point is that the true health of a SaaS business isn’t properly communicated with the accounting systems we have in place today. Tien Tzuo, the founder and CEO of Zuora* and former CSO/CMO at Salesforce, knows SaaS businesses better than most. So when he pens an opinion about the subscription economy, a term which I believe he coined, I read it with great interest.

Why I'm cancelling my subscription: a failure to communicate

Practical Advice on SaaS marketing

Because the service provider, Barnes & Noble, routinely breaks a fundamental SaaS rule: Communicate with your subscribers. What we have is a failure to communicate. I'm ranting about the lack of communication. I just cancelled my subscription to the New York Times on my Nook.

The First Form of Communication that Changes Depending on Who is Using It

Tom Tunguz

Twitter is the first form of communication that changes depending on who is using it. Like the telephone, the fax, email, Twitter enables all types of communications: friendly banter, customer support requests, news syndication and public service announcements to name a few. But Twitter imposes a three new wrinkles that set it apart as a new form of communication. Third, Twitter is the only communication form that doesn’t require systematic processing of messages.

SaaS Agreements Are NOT Good Communication Vehicles

Aber Law Firm

The post SaaS Agreements Are NOT Good Communication Vehicles appeared first on SaaS Agreement. Let met explain. Some SaaS companies add all kinds of things into their SaaS agreements, and when you are finished reading the agreement you understand everything possible about their offering.

A Startup's Rosetta Stone: How to Succinctly Communicate the Details of a Business

Tom Tunguz

They are the most succinct way of communicating how a business operates to management teams and boards, who weigh the trade-offs of different investments. Being able to model and communicate those future scenarios is essential for good management. Financial statements are the Rosetta Stone for a business. In the early stages of the startup, financial statements aren’t used much as a management tool. They are most often used to keep an eye on monthly burn rate.

WePay Engineering: How our microservices use service mesh to communicate


As we roll out new microservices and as our business grows, the amount of communication needed between all of our microservices has grown and we have been looking at ways to keep latency down and maintain rapid, secure communications.

Good CEO Habits: Proactively Update Your Board at the End of Every Quarter


As a CEO my rule of thumb was that if a board member ever asked me about the quarter then I’d failed in being sufficiently proactive in communications. Board CEO Startups Uncategorized Venture Capital communications

Reacting to Feedback as CEO


Recognize these as defensive reactions (even if they are appropriate defensive reactions) and remember Rule 2: defensiveness kills communications. Communications Leadership Management Startups Uncategorized

How marketing helped Segment go from 6 months runway to a $1.5 billion dollar valuation

Inside Intercom

There are tools that can help group communication (company meetings, email threads, all-hands Slack channel, for example), but it’s also important to take the time to interface with each team member individually. Marketing communication growth process Scale

The Introvert’s Guide to Glad-Handing


First, Run A Normal Communications Program. All CEOs should run some sort of baseline company communications program. Communications Culture Leadership Management Silicon Valley Uncategorized MBWA

From hi to buy: 6 live chat etiquette tips for sales teams

Inside Intercom

When using live chat for sales, you should always strive to be proactive with your communications. Sales & Marketing Uncategorized business communications engagement marketing sales

All walk and no talk? How to grow your product’s voice

Inside Intercom

Sales & Marketing communications marketing product roadmapThe way we interact with the world is increasingly determined by the software we use, but despite that growing dependence, we only truly connect with software on an emotional level when it speaks to us in a distinctly human voice. So, how does software take on a personality of its own? That’s typically where marketing comes in. At eFounders , we launch 4 new startups each year.

Understanding direct and indirect competition

Inside Intercom

Sales & Marketing Startups communications competition jobs-to-be-done strategySometimes your customers really want to use your feature or product, but they also want something else that simply isn’t compatible with it. People really want to be slim and healthy, but they also really want soft drinks and fast food. McDonalds and Weight Watchers are selling wildly different products, but they’re competing for the same customers. This is what we call indirect competition.

The Autonomy Spectrum: How Much Autonomy Should You Give Your Teams?

Casey Accidental

When you’re confident you are in the right place, communicate this spectrum and why you have made the decisions you’ve made on the level of autonomy you’re comfortable with. Uncategorized communication team building

What If Marketing Was Honest?

The Marketing & Growth Hacking Publication

content-strategy mark-growth advertising communication marketing-strategiesThe truth can hurt your revenues, but here’s why it’s worth it. Continue reading on Marketing And Growth Hacking ».

The Father Of Neuroscience Understood The Power Of Illustration

The Marketing & Growth Hacking Publication

mark-growth design storytelling communication marketingSantiago Ramón y Cajal: self-portrait in his laboratory circa 1885 And he used it to convey truth a photo can’t fully capture Santiago Ramón y Cajal (1852–1934) is the father of modern neuroscience.

Want 98% Open Rates? Launch An SMS Marketing Program For Your Online Store

The Daily Egg

SMS marketing is gaining more and more traction as a way to communicate important updates to customers about their orders, keep shoppers engaged, and move them through the sales funnel.

Mobile 225

Why Chatbots Play a Mission-Critical Role in Marketing More Than Ever Before

Nimble - Sales

Chatbots have become an integral part of digital communication across web, social media, and mobile app interfaces. Marketers are increasingly growing fond of chatbots because of effortless, fast-paced, and customer-centric communication in different contexts.

How to Enable a Seamless Integration Between Marketo and Salesforce


It is crucial for a marketing organization to be able to manage and communicate with prospects. The post How to Enable a Seamless Integration Between Marketo and Salesforce appeared first on CloudKettle.

Customer Experience Analytics: Metrics, KPIs, and Reporting to Get CX a Seat at the Table

Groove HQ

It’s primarily meant for those of us: Averse to analytics (english and communications majors, rejoice!) This guide covers the ten most valuable customer experience metrics for small to medium businesses broken down in practical terms.

Playing Nice: Easing the Tension between Sales and Marketing Teams


One of the key elements of any successful relationship is communication — and that happens to be a huge factor in successful sales and marketing interactions, too. When there isn’t a communication cadence in place between sales and marketing, a lot can get lost in translation.

Meet the Interns: September 2019


by Zuora interns: Cami Steppe, Employee Communications, and Sarah Shaffer, Employer Brand Marketing And that’s a wrap… Zuora Interns are […].

Marketing Attribution: Keep It Simple


This blog post provides a guide for companies thinking about marketing attribution and communicating the detail marketing ROI at the board level. Marketing attribution is no buzzword. It’s a fundamental building block of achieving ROI.

Meet the Interns: August 2019


by Zuora interns: Cami Steppe, Employee Communications, and Sarah Shaffer, Employer Brand Marketing Summer has flown by and we are […]. The post Meet the Interns: August 2019 appeared first on Zuora. Life at Zuora

Why Sales Enablement is in the Business of Influence

Sales Enablement, SaaS and Growth

The more I think about it, the clearer it becomes - strategic communication is an integral part of successful sales enablement. Communication matters in business. Effective communication and stakeholder management ensures it’s the previous, and not the latter.

Empowering our ZEOs with Career Cash


by Zuora intern Cameron Steppe, Employee Communications At Zuora, our employees are empowered to be the CEO (i.e. a ZEO) […]. The post Empowering our ZEOs with Career Cash appeared first on Zuora. ZEOLife

Google releases Hire recruitment automation service in UK


The talent management platform will help recruiters find the best candidates and communicate with them throughout the on

Focus Your Board on Your MVC: Most Valuable Customer


You may need data, especially when communicating with your board. In this blog post, we’ll introduce key concepts to help identify your most valuable customers and increase your engagement with them, so you can communicate more efficiently with your board in your monthly meetings. .

How to Increase Your CS Team’s Efficiencies and Reduce Client Onboarding Time – A Success Story


Inflow Communications is one of the nation’s top Unified Communications and Contact Center providers. As a pioneer in contact center and customer experience technologies, Inflow Communications provides training and consulting to hundreds of customers around the world. .

Meet the Interns: July 2019


by Zuora interns: Cami Steppe, Employee Communications, and Sarah Shaffer, Employer Brand Marketing Summer is in full swing and 65 […]. The post Meet the Interns: July 2019 appeared first on Zuora. ZEOLife

Sales Enablement Best Practices: 5 Dos and Don’ts for Peak Results

Sales Hacker

Don’t: Forget About a Communications Plan. A communication plan is a critical — but often overlooked — component of a successful sales enablement program. But if you over-communicate, your audience might start to tune you out. Biweekly: Email communication to sales managers.