Cloud Data Lakes - The Future of Large Scale Data Analysis

Tomasz Tunguz

Cloud Data Lakes are a trend we’ve been excited about for a long time at Redpoint. This modern architecture for data analysis, operational metrics, and machine learning enables companies to process data in new ways.

Building an API for powerful customer data analysis

Inside Intercom

Today we’re delighted to launch our brand new API version 2.0 , which makes it easier for our customers to pull, analyze, and update Intercom contact and conversation data. It consists of an overhauled Conversations API, as well as brand new Contacts and Data Attributes APIs.

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Why “Closed Reason” is the Secret Weapon for High Performing Sales Teams


“Closed Reason” is one of the most valuable, yet underutilized, pieces of data that a sales organization can collect about its opportunities. To help you take advantage of this trove of intelligence, we’ve compiled some interesting results based on how our customers employ Closed Reason data.

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Guided Selling Best Practices For Sales


Machine learning speeds up the data analysis process and delivers more timely feedback than humans are capable of processing. These can be data hygiene recommendations, sales process reminders or even machine-learning driven suggestions. Sales rarely follows a linear path.

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Say Goodbye to Excel Forecasting


If you expect them to input data into a spreadsheet, you will get the bare minimum in return. As a result, you are unlikely to have the data you need to identify the opportunities and risks necessary to accurately adjust your forecast. Lacking invaluable data.

Dashboards & Automation Drive Team Efficiency – A Success Story


While the team had the ability to view aggregate customer data, it existed in a web of unorganized spreadsheets. Uncovering customer insights required time-intensive manual analysis. Dashboards & Automation Drive Customer Success Team Efficiency – A Success Story . .

Reaching Rockstar Admin Status


Our data refreshes took a long time and we needed answers quickly. Plus, there was a lack of consistency across teams in terms of the reporting format and selection of data and metrics for measurement. “Slowness to change usually means fear of the new.” – Philip Crosby.

Sales Brief: guaranteed sales, freemium vs trial, analytics, and more

This week we cover some great reads on the topic of sales data. Gong published a set of sales tips based on data collected from real sales conversations. Some of the data they present is super surprising. WHO'S YOUR DATA? ?. TIME TO HEAD DATA WAY ?.

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Series A SaaS Startup Benchmarks for 2018

Tomasz Tunguz

But the average MRR has increased substantially from the last time I analyzed the data. The usual caveats to this data analysis apply. How far along was the typical SaaS Series A in 2018? The median business was at $1.8M in ARR and growing at 250%.

IVR Payments for Insurance Premiums

Agile Payments

Automating payments meant that the Insurance company had to have a PCI compliant solution that did not expose sensitive card data. Data analysis and tracking allowed the Insurance company to measure automation rates and to monitor how customers used the IVR payment application.

The Importance of Having Live Chat Information in Your CRM


In the digital era we live in today, that industry is data. In business, analyzing data allows us to action evidence-based business decisions in a way that was never possible in the past. Enhance Customer Experiences and Increase Revenue by Storing Live Chat Information in Your CRM.

2020 SaaS C-Suite Evolving to Support Product and Customer Lifecycle Management


Metrics and analysis of customer and the product lifecycles is fundamental to growth decision-making in a SaaS company. This structure integrates systems and data, ideally resulting in tight management of the quote to cash process.

A Missive to Marketing: Impose Simplicity


Precise titles and hierarchical levels aside, there are two different animals: data analysts and data architects. And a VP of data architecture thinks a lot more like a director of data architecture than a VP of data analysis. Markets are complex.

How to perform a sales analysis (step-by-step with methods & metrics)

You need cold hard data, and your sales CRM must capture all necessary information on the deals closed by your reps. To improve your sales effectiveness and make informed data-backed decisions, you need to conduct sales analysis regularly. Top 10 sales analysis metrics and KPIs.

How Can Customer Support Work With Customer Success to Improve Retention


Advanced help desk systems, such as LiveAgent , have a built-in CRM, tons of automation features, data analysis, and reporting dashboards, and can be easily accessed by all team members in a secure way. This is a guest blog post by LiveAgent. . What makes a successful business?

Data, Data Everywhere, Not a Second to Think

Tomasz Tunguz

More and more companies realize their proprietary data contains insights that drive tremendous competitive advantage. Enabling an organization to make data driven decisions is a long term process. Companies build or buying the tools and expertise to store and process that data.

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How to Run a Regression Analysis to Forecast the Return on PPC Spending

SaaS Growth Strategy

Regression analysis was a tool that could help me. Based on your historical data, you can then forecast what the return will be at higher spending levels assuming that there’s a linear relationship between the two variables. Download Excel’s Data Analysis Toolpack.

The 8 Biggest SaaS Trends of 2020


In 2020, your data has never been safer or easier to use, emerging trends have never been more exciting, and we’ve never been more connected to the people around us. 90% of mobile data traffic will be generated by cloud solutions/SaaS by 2019.

Add Vision to Voice of the Customer (VOC)


Below we'll cover key problems with data analysis and then show you how to add vision. New technology distorts the data further Google now have automated replies built into gmail. This can then be combined with data to give you a new set of assumptions to test.

The Power of Open Source to Solve the Data Fragmentation Challenge

Tomasz Tunguz

Most modern data architectures employ many different data stores and processing engines. Data analysts looking to unearth insights within these data stores must move data back and forth between different systems and different data formats. As the number of new open source projects continues to grow geometrically, this data fragmentation is likely to splinter further. ” Arrow promises data engineers three things.

Best Way To Successfully Launch A Digital Marketing Campaign Through Social Media


Developing the ability to utilize social data will put your brand at the forefront with all the other successful brands you can think of. This will make social data easier to analyze, too, as you will be looking for patterns and trends that are in line with your company’s vision.

Customer Success vs. Customer Service: How They Work Together


It involves taking customer data insights and turning them into strategic actions that will help your customers achieve their business goals (which, in turn, will help you achieve your own). A successful organization operates in much the same way as a prestigious orchestra.

Retention marketing strategies that boost revenue


63% of consumers would share more data with a company that offers a great experience. Read More: Customer Onboarding: A Data-Driven Approach. Instead of looking at just the volume of support tickets raised, segment your analysis to add context.

The only sales enablement job description template you need to attract killer candidates

Strong analytical skills and ability to interpret insights from data. Nice-to-haves: And these are the ideal-but-not-required skills that would help them do even more within the role—think coding knowledge, data analysis experience and familiarity with your industry.

Hiring the Right CMO for your Company

OpenView Labs

The most important hard skills to look for as you vet applicants include: Management, expertise, data analysis and financial understanding.

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What does effective experimentation entail?


Bad experiments are used to defer decision making, settle disagreements, or let the data tell us what the right thing to build is. They have strong, well-reasoned hypotheses grounded in data analysis, customer insights, and market research.

The Benefits of a Data-Driven Sales Enablement Strategy

OpenView Labs

The Power of Positive Correlation Analysis. For example, by comparing your skill gap analysis with internal, Customer Relationship Management (CRM) data, you can pinpoint the skills that show the highest correlation to quota attainment (or other vital KPIs ).

Winning with Data

Tomasz Tunguz

There’s a new class of company that wield data to create long-term competitive advantage. TheRealReal uses this morning’s sales data to inform this afternoon’s marketing campaigns. I first saw the impact of this type of data informed decision-making at Google.

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The Top 5 Customer Escalation Best Practices You Need to Know


Part of molding your business to your customer’s needs involves making customer data accessible to all team members. Gathering and sharing customer data across the company helps you take a more proactive approach. A quality customer success platform gives you access to the customer data you need to turn escalations into success. Signalization: Use this data to accurately determine a customer’s current situation and future needs.

Pricing analysts 101: What does a pricing analyst do? [+ qualifications]


Our pricing analysts build surveys and use ProfitWell’s algorithm to collect actionable data to guide business strategy in a manner that is measurable and implementable. To keep up with the ever changing market behavior, analysts also conduct research on subscription market analysis.

What to look for when hiring a data scientist

Tomasz Tunguz

But a more important driver has been the need to better understand how to qualify, evaluate and hire data scientists because data science is a massive competitive advantage. And many of the companies I work with are hiring data scientists. Data processing. Data analysis.

?What?s a good conversion rate for my landing page?? [New AI-Backed Research]


Our benchmarks reveal data-supported best practices, and you’ll waste less time and traffic testing unproven optimizations that our machine learning analysis shows don’t necessarily work. Our data, however, complicates this equation.

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Gorgias Improves Account Insight and ROI Attribution with Hull


Improve ROI attribution and intelligently measure channel performance by cleaning up marketing lead source data. Prioritize visibility and transparency throughout the company with data-driven dashboards and account-level insight. Data plays a significant role in the culture at Gorgias.

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SaaS Metrics Refresher #8: Data Literacy

Chart Mogul

It's more important than ever to ensure that your whole team is well equipped to work with metrics and data. Reading and writing skill levels are often defined by what people can or can’t accomplish in their everyday life—we must do the same for data literacy. Key data literacy terms.

Feature/Product Fit

Casey Accidental

Most good product development starts with a combination of data analysis and user research. For example, when we launched the Grubhub mobile app, we saw in the data when people used the current location feature, their conversation rate was lower than people who typed in their address.

The Future of Human Data Interaction

Tomasz Tunguz

On the day of Tableau’s IPO, a company known for innovating in data visualization, I thought I would share the most impressive HCI concept I’ve seen in a long time.

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5 Game-Changing Trends Shaping the Future of Sales [New Report]

Sales Hacker

The report also provides individual country and industry profiles using the following data points: Top Sales Technologies. Share of Data-driven Sales. 2) Data is the new common sense. 2) Data is the new common sense.

Summer is Here – Bring on the Customer Success Interns!


You could use this opportunity to have your intern built out a customer survey and manage the process and data analysis. To NPS or Not to NPS? – Does your organization collect NPS data? Summer is Here – Bring on the Customer Success Interns!

The Evolution of CRM (And Where it’s Going) in the Future

Sales Hacker

Modern CRMs are capable of storing and analyzing large amounts of data and can be integrated with other omnichannel tools. Generate data-driven insight and reports about customers. This includes data entry and lookup to content recommendations and lead queueing.

How a Subscription Video Service Uses Data + Smart Marketing to Retain Customers


The ease of integration with Baremetrics made it a no-brainer for us to give it a shot, further our analytical capabilities and start to understand the trends in our subscription data. This resulted in us undertaking a thorough analysis of our data.

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