SaaStr

FEBRUARY 12, 2024

You definitely need do need senior product marketing experience as you truly scale, often at least by $8m-$10m ARR. Net net, here’s my #1 suggestion: For your first Head/VP of Marketing, do not hire someone with a VP of Product Marketing, Communications, or Corporate Marketing Background.

Product Marketing 266

Product Marketing Marketing Scale Communication 266

SaaStr

APRIL 14, 2020

In today’s fast-paced B2B marketplace of instant communication and process automation , businesses cannot afford to rely on the classic definition of a deal. They tossed that old definition in the trash. We harp on dynamic deals so much because elite sellers are using this new definition to build well-oiled revenue engines.

Technical Review 310

Technical Review Marketplace as a Service Construction Software Review 310

Intercom, Inc.

JANUARY 13, 2021

Positive experiences require communication between businesses and customers, but we saw how the traditional channels of communication between internet businesses and their customers were broken – fragmented and impersonal rather than coherent and personal. That shift in definition only accelerated with the rise of the mobile phone.

Scale 243

Scale Scaling Communication Mobile 243

SaaStr

NOVEMBER 12, 2020

Regardless of the size or stage of your company, the “Why” of turning upmarket must be understood and communicated throughout the company. While the first few cycles won’t be definitive, they can help for both closed-won and closed-lost deals. Enterprise-proof your business by listening to their customers.

Scale 286

Scale SMB Sales Hiring Enterprise readiness 286

User Pilot

AUGUST 16, 2023

This increases collaboration across the organization and fosters communication with non-technical stakeholders. Enhanced collaboration between departments Data democratization improves communication and collaboration between teams within the organization. This increases their productivity and efficiency.

Data 98

Data Technical Review Government Onboarding 98

Intercom, Inc.

AUGUST 9, 2022

We’re delighted to share that Intercom has been named to the Forbes Cloud 100 2022 , landing at #35 on the definitive ranking of the top 100 private cloud companies in the world. Intercom helps companies build strong customer relationships through ongoing, personalized, and engaging communication.

Cloud 211

Cloud Leadership Innovation Communication 211

User Pilot

SEPTEMBER 16, 2024

This allowed Slack to increase its global user base significantly and establish itself as a leading communication platform worldwide. Use clear, compelling messaging that communicates how your product solves your customer’s specific pain points. Slack’s localized website. Develop marketing campaigns to promote your product.

Development 105

Development Strategy Marketing Technical Review 105

SaaStr

JANUARY 21, 2020

It surprises me because that is not my definition of culture. So today we’re going to talk about my very personal definition of culture. My definition of culture is the attitude and behavior that your team, exudes each day in pursuit of your company objectives, so that’s how we’re going to discuss culture.

Sales Recruiting 331

Sales Recruiting Sales Hiring Scale Sales 331

User Pilot

AUGUST 14, 2024

For this reason, the real-time messaging app has become a workplace staple, facilitating smooth customer communication. Slack Slack’s success highlights that a simple, intuitive interface can be highly effective as long as it delivers real value. However, it isn’t just the user-friendly design that has led Slack to success.

Scale 105

Scale User Experience Acquisition Technical Review 105

Intercom, Inc.

AUGUST 20, 2020

Again, with language and with millennials communicating and how most of our communication was being done through text messaging, it’s very different from how our parents and our grandparents grew up socializing. Obviously, things such as “likes” can definitely play with the human psyche in a way that isn’t totally human-friendly.

Technology 243

Technology Telecommunications Social Media Entertainment 243

User Pilot

JANUARY 9, 2024

Team collaboration and communication. The research operations manager is responsible for fostering collaboration within their own team and, where appropriate, facilitating the communication necessary for cross-team collaboration. How to get started with the research process?

Interviewing 101

Interviewing Scale Acquisition Software 101

User Pilot

AUGUST 1, 2024

How do they communicate their messaging? Conduct in-depth research into your competitor’s products, marketing strategies, strengths, and weaknesses. Your research should answer questions like: How do customers perceive their product? What customer needs have they failed to meet?

Product Marketing 105

Product Marketing Strategy Marketing Underperforming Technical Team 105

User Pilot

APRIL 30, 2024

Communicate pricing changes. Slack Slack is a business communication app. The company is clear about how it delivers customer value: by making team communication efficient and reducing time spent switching between different communication apps. Set prices based on value. Display the final price only – no hidden fees.

Strategy 105

Strategy SaaS Customer Lifetime Value Education 105

User Pilot

OCTOBER 20, 2023

The active user metric is commonly used to measure app performance, but the definition of an active user can vary depending on the product. project management platform like Asana, team communication tool like Slack, etc. Track this metric if you have a tool that customers need to use daily—e.g.,

Onboarding 105

Onboarding Retention Social Media Metrics 105

User Pilot

JUNE 27, 2024

The tool offers 6 UI patterns (tooltips, modals, banners , hotspots, slideouts, and driven action) which you can use to communicate with users, provide guidance in-app, and prompt action. Benefit from no-code flow builder The main Userpilot capabilities revolve around its engagement layer.

Benchmarks 105

Benchmarks SaaS Social Media Onboarding 105

User Pilot

OCTOBER 19, 2024

A well-crafted release note can transform how you communicate product updates to your users. They communicate changes, fixes, additional features, and upgrades associated with the new release and provide key information (if required) to help users navigate the latest updates. What are release notes?

Social Media 105

Social Media Communication Engagement Software 105

User Pilot

OCTOBER 29, 2023

Make sure your marketing copy communicates your value proposition clearly. Communicate the value proposition accurately When preparing the product or feature launch , make sure the marketing collateral communicates the value proposition clearly and consistently. Modal communicating value proposition. Notion pricing.

SaaS 105

SaaS Interviewing Pricing Market Research 105

Intercom, Inc.

OCTOBER 18, 2021

These terms can be directly related to key points during a customer’s journey within our product: Intent to use : The action or actions customers take that tell us definitively they intend to use the product or feature. To ensure their success, they need to be advocated for, communicated, and even critiqued by a range of teams.

Metrics 269

Metrics Customer Lifetime Value User Experience Engagement 269

SaaStr

SEPTEMBER 26, 2023

We care about: Speed Cost Quality If you’re talking to customers, you want any communications to be highly accurate. Shen likes to use the super-human definition of product market fit. On the consumer side, it’s about having fun and doing and creating something new. On the B2B side, we have different objectives. That’s hard to define.

AI 306

AI Generative AI Venture Capital SaaS 306

User Pilot

NOVEMBER 27, 2023

To communicate the findings of your report, use language that’s easy to understand for all of them, regardless of their expertise in the field. Most of them offer integrations with storage and communication tools, like Dropbox or Slack , so you can easily collaborate with your teammates and collect the necessary information.

Management 105

Management Technical Review Software Review Leadership 105

User Pilot

JULY 10, 2024

This role emphasizes making the product desirable to potential users through strategic promotion and communication. Communicate these goals clearly across your product marketing team to ensure everyone is aligned and accountable. On the other hand, SaaS product marketing is about bringing that product into the right hands.

Product Marketing 98

Product Marketing Strategy Marketing SaaS 98

SaaStr

JANUARY 12, 2022

Customer concentration is definitely a risk, but sometimes one worth taking. Needed more communication, especially in the middle of the relationship as it matured. We talked a bit about this above, but the point about constantly communicating the value proposition to all the stakeholders is so important. More on that here.

CTO Hire 321

CTO Hire Sales Hiring New CTO CTO 321

User Pilot

NOVEMBER 7, 2023

Customer engagement marketing is about the strategies and communication tactics for building a solid customer-product relationship through an engaging customer experience. Its goal is to foster continuous two-way communication and interactive experiences that meet customer needs, enhance their brand perception, and encourage loyalty.

Engagement 105

Engagement Strategy Marketing SaaS 105

User Pilot

MAY 27, 2024

Create user stories User stories are a powerful way of identifying and communicating customer needs and requirements. These solution space tools propose different problem-solving techniques that place the user at the center. The idea is to write a paragraph that tells a story about who the user is and what they want.

Interviewing 105

Interviewing Technical Review Sales Hiring Development 105

Intercom, Inc.

MAY 19, 2020

. “We have reduced friction between teammates, which has saved us from long-winded conversations that stemmed from misunderstandings” Key takeaway: “This type of ongoing communication throughout the prioritization process has a definite cost, but the number of benefits from this approach is worth it.

Engineering 245

Engineering Scale Startup Management 245

SaaStr

FEBRUARY 18, 2022

The definition of success will vary from business to business, from customer to customer. Many businesses struggle to communicate beyond the initial value they rely on to make a sale. What does success look like for your customers? . That said, customer success is evolving, and the importance of customer success continues to grow.

Customer Success 269

Customer Success Retention Company Culture Metrics 269

Intercom, Inc.

AUGUST 3, 2021

Our definition of done means we’ve communicated our work, we’ve driven a decision, and we’ve taken core learnings forward as a team. We communicate our work with creativity and conviction. We combine passion, creativity, and mastery. We are expert practitioners of research and data science. We’re hiring.

Data 211

Data Scale Investment Communication 211

SaaStr

JULY 13, 2023

Sales skills would definitely be important. Relationships: Collaboration Communication Customer Focus Step Three: Prioritize From the previous step in determining what qualifications matter for your business, then you should rank those in order of importance within each bucket. Communication. Self-starter. Sales skills.

Sales Recruiting 244

Sales Recruiting Sales Hiring Scale Sales 244

Intercom, Inc.

JUNE 10, 2020

If you think you have excellent Product Judgment, this post will definitely help you. For example, at Intercom we build customer communication software. I incorrectly assumed that if I had designed products for people communicating with their family and friends, I could design products for people communicating with businesses.

Underperforming Technical Team 291

Underperforming Technical Team Interviewing Communication B2B 291

Intercom, Inc.

MAY 27, 2019

Design is really an act of communication, which means having a deep understanding of the person with whom the designer is communicating”. These challenges and learnings are not specific to design, of course, but by the nature of our work, design demands more from us in terms of how we communicate.

Company Culture 197

Company Culture Communication Investment Onboarding 197

Payrix

JANUARY 10, 2025

With over a decade of experience driving product innovation, David offers easy to understand definitions and valuable insights into how platforms can build trust, reduce risk, and deliver frictionless merchant boarding experiences that enrich the entire payments ecosystem. And iterate on this feedback and continually refine the experience.

Merchant Services 130

Merchant Services Payment Services Payment Solutions Payments 130

SaaStr

APRIL 5, 2023

Shah’s definition of revenue operations includes things like: Laying out the operational foundations for how an organization thinks about these functions and how they grow. You want someone who can dip their toes into many areas and communicate with a variety of people across the sales cycle.

Sales Hiring 245

Sales Hiring Education Scale Strategy 245

Incredo

MARCH 20, 2020

At the beginning it was a bit hard to track the progress of tasks and communicate with team members effectively. We believe that our tips will help companies organize their communication process more smoothly and feel the real benefits of work from home. . What about communication quality and tools? It seems like a small thing.

Underperforming Technical Team 227

Underperforming Technical Team Outsourced Development Systems Review Software Review 227

Intercom, Inc.

MARCH 26, 2020

Clear communication is absolutely key. ” Jack: Certainly something I faced when I originally started working remotely is the isolation and being away from people and not communicating with people as much. Jade: Yeah, definitely. When this happens, speak up. It could be more important than you realize.

Sales Hiring 171

Sales Hiring Travel Communication Management 171

Intercom, Inc.

APRIL 5, 2018

Coming from a communications background helped me in ways that nobody really foresaw. I do think that coming from a communications background helped me in ways that nobody really foresaw. Getting designers to talk to engineers and understand each other was another part that really benefited from my communications background.

Underperforming Technical Team 223

Underperforming Technical Team Retention Engineering Metrics 223

Stax

MARCH 6, 2024

You need effective dunning management in place, which involves communicating with customers to update payment information to resolve failed transactions. Personalization could be recommending relevant add-ons or sending customized communication based on their unique preferences and behaviors.

Merchant Services 88

Merchant Services Payment Services Payment Methods Payment Features 88

Buffer Resources

SEPTEMBER 5, 2024

While our team is still fully remote and distributed—Hailley Griffis, our head of Content and Communications, is based in the U.S., We use different tools and processes, although our commitment to transparency and frequent communication is still essential.  

AI Search 107

AI Search Social Media Systems Review Technical Review 107